Monday, July 31, 2006

Internet Marketing from a Customer's View

Author: Suresh Babu

Article: Today I was talking to a customer about why your Business needs Internet Marketing Strategy? We had a very interesting conversation. He said....

""I don't want to be number 1 in Google, I already have clients and I am doing well for B2B, so I don't expect to be top rankings in search engines. But I wanted to know how the website can be user friendly""?

Here is the interesting part. ""How the Website can me made user friendly""? Don't Google and other Search Engines expect the same too? Yes that is what all the search engines expect. The easier and useful for the users, the most importance it gives for ranking too.

Lets see some of the Guidelines by Google Google Says:

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Why Google says that? So that it is easier for the users to have a clear hierarchy and text link, all users should be able to read. Text links helps everyone to view. No matter what browser, what version the user use. The text makes everyone to access. Users don't want to have trouble finding other pages, text link makes it easier to access other pages. If I want to buy something online, I want to know more about the company and their history, so I like to go read more about them. So make all the pages reachable from at least one static text link

Google Says: Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Why Google says that? Users don't want be lost exploring the site, they like to easily navigate your website like a shopping complex. In case even if they were lost they can go to the maps and find their destination. And once they view they view the map, It should be easier to find their destination, so organize your site maps

Google Says: Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Why Google says that? User wants to find useful information that is the reason they go online. To find information. Give visitors useful, valuable information. Give more links, tips and write articles about your expertise. Give some value to the users, they will come back to your site. Describe the content, not everyone using the internet is an expert. Help them to understand what the content is about.

Google Says: Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Why Google says that? Keyword. The words users' type to find your site. Have that word in the copy so that users know that this site is about that particular keyword. Make it easier for search engine to find your website and index it.

Google Says: Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

Why Google says that? No all users can view images. It might not be compatible in all browsers. Not only the users can't view even the crawlers doesn't recognize image.

Google Says: Make sure that your TITLE and ALT tags are descriptive and accurate.

Why Google says that? Give a Title and describe the alt tags. Alt tags are used to show what the image is about. Everyone needs a Title to recognize. Giving a title is giving a name. Help others know what this site is about by seeing the Title.

Google Says: Check for broken links and correct HTML.

Why Google says that? Nobody wants to view a bad URL or Error when they visit a site. When a user clicks on the links, they expect to go that page to view that page. Correct HTML helps and gives a standard to your website.

Google says: If you decide to use dynamic pages (i.e., the URL contains a ""?"" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Why Google says that? If you have a dynamic page make is easier for users and search engines to navigate and find out. Don't confuse the users and the search engines

Google says: Keep the links on a given page to a reasonable number (fewer than 100).

Why Google says that? Don't fill the page with link, Limit your links, again don't confuse your users

The Fox Internet Marketing Solutions A Division of the Fox Advertising Agency, Inc. 9114 58th Dr. East, Suite 103 Bradenton, FL 34202 Phone: 941.758.2404 FAX: 941.756.6484 Email:

About the author: The Fox Internet Marketing Solutions A Division of the Fox Advertising Agency, Inc. 9114 58th Dr. East, Suite 103 Bradenton, FL 34202 Phone: 941.758.2404 FAX: 941.756.6484 Email:

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My Site is Bigger than Your Site.....

Author: Lauren Hobson

Article: Surfing around the 'net can be interesting, informative, and sometimes a little intimidating. When you run across sites that offer similar products and services to yours, it's nearly impossible not to compare how your site ""stacks up"" to theirs. But, the good news is that you can make your web site stand out from the crowd with a little effort and planning ahead.

Gaining some sort of advantage over your larger competitors can be a huge challenge. If you are a small business in a competitive market, it is quite easy to be ignored or even pushed out during your first few months of building your online presence. Patience is your best friend here, but there are also some other tactics to consider that will help differentiate your web site from everyone else.

<b>Find Out What Your Customers Need</b>

Filling a need or solving a problem almost always turns a prospect into a customer. So get back to basics - find out what your customers' problems are and what you can do to solve them. Then, emphasize this information in your marketing strategies, especially on your web site. Do a little research to find out what customers are looking for, then make a list of things that you do better than the big guys to solve customer problems. For example, do you have excellent customer support? Offer discounts or special pricing? Have you been recognized in your industry or won awards? All of these things can make you stand out from your competitors.</p>

<b>Do Your Homework</b>

You need to find out what your customers want, but how are you supposed to get this type of information? Try short customer surveys, either by telephone or on your web site. Offer a free gift or discount for filling out the survey to increase participation from your customers. Do you know what blogs are? Blogs (short for Web Logs) offer information on all sorts of topics, and by joining the discussion you can find out from real customers what they like and dislike about certain products and services. There are several blog directories available to help you find the right topic for your business. Subscribing to newsletters and news feeds that pertain to your business can also help you keep up with what's going on in your industry overall.</p>

<b>Get a Little Personal</b>

Many people find it much more appealing to directly interact with the owner or employees of a business during their purchasing experience. A personal response to an order beats an auto responder any day! This can be a huge differentiator between you and a larger competitor. The idea here is to be available to your customers and help build trust in the relationship. Customers want to know you and trust you before they buy anything from you!</p>

<b>Bigger Isn't Always Better</b>

Small businesses have an excellent opportunity to understand their customers and what their problems are. Show them how your products and services solve their problems, and be sure to take advantage of the unique qualities that small businesses can offer, like personalized service or stability in the community. Add some of your own creativity and initiative, and you may be surprised how easy it is to make a great impression on the web!</p>

About the author: Lauren Hobson is editor of <a href="""">Biz Talk Newsletter, </a>a free, subscription-based e-newsletter sent to our clients, friends, and associates interested in tips for helping small businesses make the most of their web sites and marketing efforts without spending a lot of money. Biz Talk is a publication of <a href="""">Five Sparrows, LLC, </a> a web site

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Guerrilla Marketing

Author: Nataline Peart

Article: I have recently come accross a marketing concept which every online business should at least seriously considered. Its called 'Guerrilla Marketing' and you can learn more about it by visiting or simply and click on the third banner on the left called 'Guerrilla Marketing'.

Have Fun,

N. Peart

About the author: Internet Business Investment and Marketing

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The Top Ten Reasons Companies in Montreal Canada Use Promotional Products!

Author: Steven Schneidman

Article: Let's face it the busines world we live in today is extremely competitive and those who sit back and do business the way they always did it are sure to perish. Think back to the general store. Every year you knew approximately how much you were going to make. A good year mean't 10 or 15% over expectations and a bad year meant 10 or 15% under expectations. The extra profit would mean you were able to purchase a luxury item. The slight loss mean't you cut back on a luxury item.

Today the world has changed. You earn more but the word savings is a word few know anything about. To compete today you always need to be on the consumers mind in a positive progressive way. Look at well established companies like Kodak and Bell. There monopoly days are over and they are looking for new ways to do business. Having a great product today is not enough. It must be advertised and marketed to the right consumer group, in the right way, at the right time. This brings me to the topic of Promotional Products.

Not to long ago when one mentioned promotional products you thought of a gadget or a pen with a company's name on it. Today this same field incorporates practically every product you can think of. The Gap, Banana Republic, American Apparel, Sony, Coach, Sharper Image, American Express, Seiko, Movado, Nike, Calloway, and Liz Claiborne are all companies who buy booths in trade shows for the promotional product industry. Why are they there? They know that this industry includes corporate gifts, incentive programs and give aways and is a multi-million dollar industry and they would like to get their piece of the pie.

Think of any item, and you can brand it with your logo. Think I'm kidding, look at my web site, There are over 600,000 items to brand with many more not even in my data base yet. The numbers grow every day.

Here are the top ten uses for promotional products:

1) Business Gifts - Gifts to foster customer goodwill and retention. 2)Tradeshows - Trade show traffic generation. Watch how many more people go over to a booth when you are giving something away for free. it really doesn't matter what but the better the gift the more lasting positive feeling you tend to get. 3)Brand Awareness - Promotion of brand awareness and brand loyalty. 4)Employee Relations and Events - Morale and motivation, corporate/employee events, employee orientation, corporate identity, employee referal programs. 5)Public Relations - Corporate involvement with community, fundraising, sponsorship, school programs, media relations, corporate image. 6)Dealer/Distributor Programs - Dealer incentives, co-op programs, company stores. 7)New Customer/Account Generation - New Customer or account generation rewards. 8)Not-For-Profit Programs - Not-For-Profit use for fundraising, public awareness campaigns (health,environment,public safety,etc.). 9)Customer Referral - Customer referral incentive programs. 10)New Product/Service Introduction - New product or service introduction.

Today smart companies are allocating a greater proportion of their marketing budgets to promotional products. This is due to it's effectiveness. Promotional Products can be a cost effective and personal way to leave a great impression on one person. Word of mouth or exposure by this person can exponentially grow the positive results.

Need help with your next campaign give me a call at 514-337-2238, drop me an email at or visit my site for great original ideas at Here's hoping your next campaign or launch keeps your company on the road to success.

Steven Schneidman Solutions Ink

About the author: Steven Schneidman runs a successful printing and promotional product company in Montreal Canada. He has an MBA and has worked as a finance professor at a Canadian University and has worked for the head office of a top Canadian Bank.

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Sunday, July 30, 2006

Search Engine Marketing & Keyword Consulting

Author: Lee Rummage

Article: Search engines seem to be all the rage these days. Internet users want easy accessibility to various sites for shopping, entertainment, business, etc. And the best way to do this is with the help of search engines like Google, Yahoo, or Overture. So, how do advertisers get their listings on these ever-popular sites? Google and Overture, the two major players in search engine marketing, offer two ways--organic (natural) or paid listings. We're going to explore the latter and how you can make it work for you, particularly with respect to keyword match types. Google Match Types: Google AdWords is Google's own advertising system, allowing advertisers to ""create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them,"" boasts its site. It is basically a way to purchase Google's search engine keywords. In order to get users to see your Google ad placement, you must first determine what keywords you will apply in relevance to your ad. Google has four different keyword matching options, each with their own stipulations as to how you can target different sets of users. General keywords generate the most impressions but often result in fewer clicks. On the other hand, by changing your matching options you can better target your ads. The options are as follows: Broad Match: The most basic and common option - you include your keyword/keyword phrase (usually best to go with a phrase because users generally search for 2-3 words) in your keyword list. Say you list ""tennis shoes"" ...your ads will appear when a user searches for the words ""tennis"" and ""shoes"" in any order. Furthermore, your ad will appear when a user searches for plural terms or similar variations. Phrase Match: When you enter a keyword in quotation marks like ""shower curtains"" your ad will show when a user looks for this exact term in this order. It can also be viewed when someone does a search for ""green shower curtains"", but not for ""curtains"" or ""shower"". Phrase matching is obviously more targeted than broad match and is more flexible than exact match, the next option. Exact Match: This is the most targeted option of the four. You surround your keyword in brackets - [jewelry cleaner]- and subsequently your ad will only show when a user searches for ""jewelry cleaner"", in this order and without any other terms. Undoubtedly, this is extremely targeted. You are likely to receive more clicks than impressions. Negative Keyword: Perhaps you sell dog collars of all colors--except green. You can set your keyword for dog collars but add the word green as your negative keyword. In other words, simply type in -green. If someone wants a green dog collar, he/she will not see your ad. Overture Match Types: Search engine marketers should note that while Google and Overture offer similar services, they apply different terms. So, be conscious of this fact when distinguishing between the different options. Overture allows you to bid differently for each match type. There are currently three of these options, but Overture also allows for negative keywords, like Google. Standard Match: This is the equivalent of Google's broad match option. If your bidded search term is ""diamond ring"" your ad will appear when someone types that exact phrase, singular/plural variations of the words, or misspells any word/s.

Phrase Match: Overture will preserve your search term in its exact order but will also allow for other terms to be included in the query, as well. e.g.- The bided search term is ""golf shoes"". If a user enters ""golf shoes in size 10"" your listing will show. Broad Match: True to form, your listing will appear when your search term is used in the broadest form. For example, if a user types in ""car used in James Bond movie"" and your term is ""used car""...your listing will appear.

Regional Targeting: It is important to note that there are also regional targeting options for advertisers. Google recently implemented this feature and it is sure to gain momentum. Regional targeting allows advertisers to not only specify a particular country, but states and regions, too. This option can benefit advertisers that are trying to reach people in particular areas. If you are selling your product or services but can only provide them to a very specific area, this is a very effective option to implement. Prospects in your targeted area/s will see your ad even if they enter very general terms. Determining what keywords you will use is an extremely difficult task. Both Google and Overture have keyword tools to assist you, but it still takes time, strategy, and good ole' playing around to figure out what words are the most effective. Search engine marketers need simply to put themselves in the shoes of Internet users. What terms do they commonly use? What combinations? With some fine-tuning and research, any advertiser is sure to gain from paid search listings. Help with website design and search engine marketing can be found at The specialist here are experienced and certified in search engine optimization and search engine marketing.

About the author: The author of this article is a certified SEO expert specializing in search engine marketing and search engine optimization. He also has a back ground in web design and website linking services. For help with any of this please visit

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Printing, Promotional Products, I live in Montreal, Where's My Free Lunch?

Author: Steven Schneidman

Article: Look around everbody is offering you a great deal. How many offers do I get from credit card companies offering no interest or very low interest on cash advances? Visa, Mastercard and American Express all offer below cost rates to entice you to their lines of credit. Why do they do this? Traditionally if you needed a loan you would go to a bank fill out an application and get either a term loan or a line of credit, which was prime rate plus a percentage depending on your credit worthiness. Today I must get 3 to 4 offers weekly to get rates for a cash advance for prime less 3, 4 or even 5%. Are these credit card companies stupid? I wouldn't bet on it. Take a look at the annual reports for theses companies and see that their profits are at all time highs. Today we live in a debt-ridden society where access to funds has become very competitive. To attract you they offer ridiculous rates for a limited time. Miss a payment or after your low rate period expires watch the interest rate jump to 2,3 or even 4 times the rate of prime. Coupled with the fact that people are learning to live with debt rather than eliminate it, the credit card companies now have a great long-term client where they get a great return on their investment.

Is it just the banks that play games? No, this week I purchased a new printer for my house. How do they play this game? Canon, HP, Epson and Lexmark basically give away their printers. Why? One reason could be because they are such nice corporate companies who want to give something back to each household. My belief is that they view the printer as a lost leader. Once you buy the printer they will make their profits on their consumables, namely the toner. Look around at the number of no name refill toner companies that sell compatibles at a fraction of the cost. The actual toner costs pennies; add marketing and packaging it probably raises the cost to a few dollars. It's common to find a name brand toner selling for $40.00, $50.00 and even $60.00. How do they get away with it? They market it aggressively and they put a little fear into the consumer's mind, telling them that the guarantee will not be valid if their competitor's toner ruins their printer. While the company running out of their basement may have an inferior product, the large generic company probably has a very safe product. Let's go to the extreme and say after using a generic toner cartridge 10 times you get a problem and it ruins your printer. The cost is still cheaper to go out and buy another lost leader updated printer with even more features. OK so I'm on to their practices and so are other people, what can the name brand printer companies do now. They are very smart people and have come out with a smart chip for the new cartridges making it harder and more expensive for someone to copy.

Here I am in my Montreal, with my printing and promotional product company Solutions Ink, listening to my customers everyday asking me for a deal. How can I cut my cost? There are no free lunches out there. Sure we can switch the brand of paper, use a cheaper press, or combine your order with someone else's. Something's got to give; odds are you'll get an inferior product, a worse delivery date or a product that won't handle your purposes. Budgets are fine and all these consequences are acceptable as long as you know your options upfront. Deal with a reputable company who can explain the differences in price and why there are these differences. For the promotional product choices the bulk of the items are coming from China. Even in China there is inferior quality, good quality and exceptional quality. Find out what your getting and what guarantees the company selling you the merchandise offer. Wearing a t-shirt, then seeing it fade or disintegrate after one washing is not what you were expecting when you saved one dollar on the shirt and were counting on a medium term exposure for your company brand. Worse the negative quality will impact greatly on this customer's quality expectations for your product.

Nothing is for nothing everything is very calculated these days. Whether it is real deals say a pharmacy chain that offers Coke at a great price but limits you to 4 bottles. They know that the time and effort you put in to this lost leader purchase will end up more than 80% of the time leading you to buy one if not many other items at the same time at much better margins. Think a deal is too great, chances are that it is. If you are unsure compare, shop around and ask those with a higher price why this is so.

If you need help or have any questions drop me an email at

Steven Schneidman Solutions Ink

About the author: Steven Schneidman owns a successful printing and promotional products company in Montreal. He has worked as a finance professor at a Canadian University and has worked for a major Canadian Bank.

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Saturday, July 29, 2006

Trade Show Marketers: How To Make Attendees Willingly Rush to Your Booth

Author: Patty Stripes

Article: Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.

And when it comes to your trade show booth, the last thing you want to do is lumber along. You want a trade show booth with class, sass and kick, well, you know.

The absolute best way to ensure your trade show booth has just the right combination or class and sass is to hire graphic design experts to create the perfect trade show booth for your business.

Yes, you can buy a trade show booth that's more or less designed using a template, and it will look good. But you want more for your booth than to just look good: you want it to be stunning and hypnotic and suck people over to check you out like they will a lovely Jag in a mall parking lot.

Graphic designers know how to do this. They'll take the time to learn about you and your business. They'll look at all your marketing materials for colors and themes they can use in your trade show booth. Professional graphic designers know their eye candy and can guarantee you will have a visually appealing trade show booth that customers will be drawn to.

More importantly, what professional graphic designers can do is to develop an overall marketing concept for your trade show booth. Why is that important? Every great marketing and advertising campaign has a concept, a basic message that it works to convey. That concept will carry through all of a companies advertising and marketing materials by using various elements in them all of them to ensure that consumers are saturated with that message.

For instance, if your company uses the colors royal blue and white, you want these colors to be dominant in your booth design. You don't want to go with purple and green for your booth, though you would definitely stand out from the trade show booth crowd using that combination of colors! What would happen, though, is after the trade show when a customer saw your standard royal blue and white marketing materials, they wouldn't automatically connect those materials with your business-and worse, might toss them in the trash.

Professional graphic designers also know how color and visuals work together to be appealing, inviting and tell a story. They also understand color and balance, and how to use them to get a response from the viewer. And that response should always be something more than ""Oh, what a nice-looking trade show booth."" They can create a trade show booth that will have customers going ""Oh, wow! I've got to get over to that booth right now. Gotta check it out!""

And really, why would anyone settle for being nice looking when they could be fabulous! Or lumber along in a nice mini-van when they could just as easily be zipping around in a Porsche!

About the author: Patty Stripes is unlocking her chest of trade show secrets without keeping anything back. Learn how to design sizzling <a href="""">trade show booths</a>, and learn everything about <a href="" ml"">trade show giveaways</a>.

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Friday, July 28, 2006

Revealing The Sneaky Advantages of Renting Your Trade Show Booth

Author: Patty Stripes

Article: If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you've run the numbers so many times. No matter how many times you've run them, though, there just isn't enough money for a new trade show booth.

Before you give up and allocate what budget you do have into another round of direct mail - that won't get results -, consider renting a trade show booth.

Yes, renting has many advantages beyond just saving you money on the initial trade show booth purchase. For starters, if you don't currently have a trade show booth, then it's a safe bet that you haven't done any, or at least very few, trade shows. Renting a booth can give you an opportunity to give trade show exhibiting a trial run, so to speak, before you make a major investment in a permanent trade show booth. You can learn the ropes of trade shows without spending a mint to do it!

Plus, this not only means you get to learn the ropes of trade show events with far less of an investment, but (shh!, don't tell anyone else) renting a booth gives you a chance to go and see what everyone else is doing-and gives you a bird's eye view of seeing what really works and what doesn't before sinking a ton of money in a booth that you'll be using for a long, long time.

It also will keep you from ending up, by accident, of course, with a trade show booth that fifteen hundred other people have. That's the last thing you want for your trade show booth! You want to stand out, not get lumped in with everybody else which will get you yawns, not sales. You want to be different from the crowd, and by renting a trade booth for your first few shows, you'll be in a great position to do something unique with your own booth.

Renting also gives you the advantage of not being stuck with a trade show booth you don't want if you should decide for any reason that trade show events are not for you. And trade shows aren't for everybody, that's for sure. Trade shows involve an incredible amount of work when they're done right, but the results are more often than not well worth your tired feet and aching back!

About the author: Patty Stripes shows you how to pull off unimaginable marketing success with the help of your trade show booth. Learn the biggest mistakes people do when designing <a href="""">trade show booths</a> and get more tips about your <a href="" tml"">trade show promotions</a>.

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Marketing Music 101

Author: Jaci Rae

Article: I get asked a lot about press kits. People want to know how to present them, what's in them, etc. I have been asked over and over again to write articles on the subject, so here you are: a brief crash course on press kits.

Your press kit is your calling card. It will introduce you and your band to the people you need to help move your career forward before they meet you or hear your music. Make it interesting, exciting and entertaining. Make it attractive. Make it something that will capture their attention and make them want to see, read and listen to what you've sent.

Your press kit should include reviews you have received for shows, information on current venues, and any reviews from your new CD when they are available. Include a head or group shot (black and white is the least expensive, but color really catches the eye), a bio (if you don't have a bio, create one, or get someone to create one for you), a cover letter, a CD, and a business card.

Your cover letter, should be limited to one page and should be packed full of concise well formatted information. Try to limit your press kit to 7 or 8 pieces of information. You don't want to overload them and you want to save some excitement for later! Keep them a little curious.

You'll want to compile three types of press kits: one for major labels, one for distributors, and the other for Radio PD/MD's. (In my book, ""The Indie Guide To Music, Marketing and Money"" ISBN 978-0-9746229-4-1, I go into much greater how to present the different press kits to each one.) The order you place the information in your folders is equally as important to the reader as the content is to you. They know what they're looking for. Your enclosures should go in the following order starting on top:

Press Kit for Major Labels On the left side of the folder CD Business card (attached to the folder) Cover letter Head shot/Group Shot On the right side of the folder Bio Reviews (most current on top) Any press Lyric Sheets (very important to many A&R personnel. If you already have them in your CD jacket don't repeat them with another enclosure unless they specifically request separate lyric sheets. Save on postage.)

Press Kit for Radio PD/MD's On the left side of the folder CD (possibly two, depending on the type of station - more on this in my book.) Business card (attached to the folder) Cover letter Head shot/Group Shot On the right side of the folder Bio Reviews (most current on top) Any press

A word of advice: Certain labels will not accept unsolicited material no matter what you do. Generally, you'll need an entertainment lawyer or manager to submit to them on your behalf. Other times major labels have an established relationship with a verifiable industry contact that must represent you. Warner Brothers is one of those and Dreamworks is another. Before you send any press kit, you need to get permission first. If you don't get permission, your product has a very low probability rate of ever getting to its destination and even less of a chance of getting read and listened to.

There are musicians who think that their music is the only thing that will speak for them. They believe that their music alone will open the doors to major labels. It won't. That is just the plain truth. You must have a proven track record as well as a ""certain"" style and look. It is after all the first thing they see before they ever listen to your music. This is a money making business. The majors are in business. They may think you're the nicest person in the world, but they still want to make money off of you and your contract. They aren't really interested in taking a risk on what you think is the best music. Your CD and ticket sales will inspire them.

So make sure that you do your work! Get listed with Soundscan. Keep a record of all the airplay you receive (which stations are playing you), and sell, sell, sell before you submit to labels. Your statistics are equal to you being a low-risk prospect for a major label. You'll have already proven yourself! And, more importantly, you'll have a much better shot at opening the doors.

After you have sent your press kit, make sure to follow up with a phone call to make sure your press kit has arrived safely. Then wait three weeks before you begin follow-up calls. Don't just send the package and expect them to call. Remember, they get hundreds of packages from musicians just like you every single week. Follow up and get noticed - but don't become a pest or they will ignore you. It's a fine line and you will know it when you speak with them. Once you get a response, whether you like the answer or not, politely thank them and send them a thank you card for their time. They will remember you and you may have perhaps gained an ally for the future!

Copyright 2005 Jaci Rae

About the author: Jaci Rae is the #1 Best Selling author of ""Winning Points with the Woman in Your Life One Touchdown at a Time"" ISBN 0974622907 and ""The Indie Guide To Music, Marketing and Money"" ISBN 097462294X as well as the host of the Jaci Rae show. To hear Jaci's popular show, with some of the top behind the scenes as well as famous bands go to: click on the weekly show link.

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Thursday, July 27, 2006

How to create your own high demand product that you keep 100% of the sale from

Author: Keir Smith

Article: (c) Copyright 2005 by Keir Smith

One of the problems information marketers face today is coming up with ideas for hot information products that they can sell over and over.

Well, I have some good news for you. I'm going to share with you 2 of my favorite ideas for creating hot in demand information products that will get your customers excited to give you their money.

Step One: Target audience.

This is the cornerstone of creating your hot information product. Having an information product for the right audience is the only way for you to get your prospects to fork over their hard earned cash.

For example, when I created a report for email marketers. I put the word email marketers right smack at the beginning of the report. And if you'll notice, I lead off this report with the word information marketers. If you're an information marketer, and you come across this report, then you will quickly identify with it.


Because, you guessed it, I used a targeted word right at the beginning .

So the trick here is to make sure you include a word or phrase that directly target's your audience. Preferably in the first paragraph. This way your audience will immediately know that this is the report they're looking for.

Step Two: Pick a hot topic.

Here is where you will really catch a few fish. The thing here is to find a pressing problem your target market is having and make their problem the basis of your report. This will attract your target market to your report faster than fly paper can catch a fly.

And it's also important to mention that your report should stress that they can find the answer to their problems right there in your report.

When you do this correctly, your prospects will be lining up to get their hands on your information.

Need some help finding out what exactly is a hot topic for your market?

I thought you would.

What I like to do is visit forums that are related to the topic of my report. And the way I find these forums is by doing a quick google search. For instance, I'll type in marketing forum if my report is about marketing. Or I'll type in affiliate marketing forums if my report is about affiliate marketing.

Once I find a forum, I'll start to snoop around a bit. What I'm looking for here is ""Hot Topics"". By just looking at the post's with the most responses let's me know that this is a hot topic.

Next I'll look for the root of the posts. By this I mean, what was the post that started it all. And once I find it, I'll begin to look for possible angle's on this topic that I might be able to create a information report on.

And the rest is simply researching and compiling information that I find in my studies.

That's it. Congratulations! You've just created a hot information report.

You can really get the ball rolling if you create a new report at least once a month for different hot topics you come across. Charge between $10.00 - $27.00 for them, and out the door they go. Now you've suddenly got your own information publishing bakery.

About the author: Keir Smith will show you 4 quick and easy ways to get the ball rolling for your own information empire along with an easy way to automatically build multiple lead lists at the same time with a one-time (easy) setup! <a href="""">click here to grab your free mini ecourse</a>

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Getting Into Internet Marketing

Author: Mike Taylor

Article: The thought of using the Internet for Marketing purposes can seem rather daunting at first. Where to start, what to look for, then what to do with it.

Many have done it, some very successfully, 1,000's would like to know how.

Well following in the footsteps of those that have made it and are earning a good living from Internet Marketing would probably be a good place to start.

Knowing what to look for, where to look and of course how to use it in a way that is going to attract visitors at a website and in newsletters is the main requirement.

Getting started in the first place though, is probably the hardest thing of all. But once that has been done, it will become easier to take the next step, then the following step etc.

Follow this link to get an idea.

Clicking on the links at the bottom of that page, will lead to sites that show those types of successful Internet Marketers, what products, tools and methods they use and how they put it all together to make it work over and over again like clockwork.

How they have overcome the obstacles and broken through to obtain the life they desire.

Using their knowledge would be very helpful in starting out on the road to Internet Marketing. What is needed though are some good products for a target market.

Follow this link to get an idea of some products.

The internet, of course, is the greatest source available now for all information and like any information it can be used as a basis for marketing and business.

Mike Taylor

About the author: None

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Elder Care Services and Family Members Caring for the Elderly Reap the Benefits on the Internet

Author: Jonathan Brickman, freelance reporter

Article: Have you ever tried to find an elder care service, a product or resource for an aging parent on the Internet? Of course you have, in fact key word searches have become extremely popular for the adult child in search of services. 68% of all inquiries to Senior Approved Services, a national network of products, resources and services endorsed by seniors, have originated through a key word search.

Type in elder care services on Google and nearly 10,000 choices pop up. Choices are great, but how in the world does the average consumer find the appropriate service and on top of that - make a responsible decision on which of these services are indeed safe reliable companies.

The elder care industry has the challenge of reaching this growing number of Internet users. You could spend a small fortune bidding on key words or paying for top placement on a page.

How can you promote yourself to the senior (and this adult child in search of your service) without going broke? Is it possible to get the elder care business community to work together to enhance the service choices for the senior, but also work together to promote one another? One service promoting the other, each service a guaranteed safe reliable company, working together and avoiding wasteful duplication of resources. Sounds like a dream doesn't it?

Well, this dream is now a reality thanks to the ingenious simple idea of Barbara Mascio, founder of Senior Approved Services. ""Only those businesses with a 90% or higher satisfaction rating, as reported by the seniors (and/or family member of the senior) who have used the service, are permitted in our exclusive directory,"" states Ms. Mascio.

So, a person searching for a safe reliable service for a loved one has a quick, safe and simple method to select a service. How does this benefit the elder care businesses Certified as Senior Approved?

Each Certified Senior Approved Service naturally promotes itself as a Senior Approved Service. Naturally this lends credibility to this business and increases its client base. This in turns promotes the core business, that being Senior Approved Service, which then promotes all the other services in this exclusive network.

""I call this 'circular marketing,"" says Barbara. ""Not only is each business separating themselves from the competition, each business refers to other Certified Senior Approved Services when their valued client is in need of a service that he or she does not provide.""

Circular marketing in combination of making good use of collaborative partners is how Ms. Mascio is able to provide such a variety of useful resources for the senior and family caregiver.

There is so much wasted time, money and resources in the elder care industry through duplication. Competition is great, but if you come across a service that has a proven value, why not just work together and help promote one another?

Senior Approved Services does just that. Not only are there benefits in being part of this exclusive network (from a business standpoint) - you are part of a very exclusive network - you cannot pay for a listing - but through the careful partnering of other elder care services - each of these Certified Senior Approved Services are marketed on a national level by complimentary services.

When a senior (or family caregiver) visits John Boden's web site, , a safe and reliable method to record and maintain vital records, he or she will see Certified Senior Approved Services listed as a preferred senior service. Visit John Webb's site, and Senior Approved Services are featured as preferred selections. Call the Caregivers Resource Helpline at toll free 888-791-7301 and you will hear about Senior Approved Services. Join in on the Caring for Elderly Family Members Online Support Group, msnw and the moderator will tell you that when in search of a service, don't guess, select a Certified Senior Approved service. The Coalition for Senior Safety advises those starting a senior safety program in his or her local community to only feature Certified Senior Approved Services in order to reduce liability.

I did a fun links search to see how far reaching Senior Approved Services truly is. Try this with your company's web site for comparison and when you do, these following numbers will astound you.

Go to and type in 339 sites pop up - all linking back to this free web community for family members and seniors. Now try (the business-related site for Senior Approved Services) and you will see 333 other sites linking back.

I tried and typed in links (google doesn't use the semi colon and you have to put in a space after the word links) and an astounding 833 sites came up - all linking back to Senior Approved Services! Links provided 700 links.

Clearly this woman is on to something. Is there any doubt of the benefits for the elder care business community? Beyond that, and in this reporters' viewpoint, how wonderful to have a service that offers so much for the senior and the family caregivers, that will not try to profit from advertising dollars and will only recommend and endorse the very best of the best!

To learn more about the founder of Senior Approved Services, I highly recommend that you visit one or both sites. If you want to reach Ms. Mascio personally, all of her contact information can be found on her web sites.

About the author: By Jonathan Brickman (

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Wednesday, July 26, 2006

Now You Can Afford to Have Your Own Online Business

Author: Ann Liu

Article: Are you dream about to have your own online business at a very low start costs? If yes, then you should consider starting and getting into the world of affiliate marketing where you can afford to have your own online business. So what is affiliate marketing and why you should get into it?

Affiliate marketing is an agreement between a merchant and a website owner, or the affiliate. He or she will promote merchant's product in his or her own site by link it to the merchant's website. Every time, someone click on the link in the affiliate website and purchase the goods or service, then the affiliate will get certain amount of money or percentage commission that paid by merchant. The affiliate can only get paid by merchant when a customer clicks on the product link and makes a purchase.

Through affiliates, merchants will have a wider market to advertise a product or service. The more affiliate sites a merchant has, the higher traffic merchants will get. Affiliates are like sales people; they will do the advertising to promote and sell the product, and they will only get paid by merchants once there a customer purchases goods or service.

Because of its pay scheme base on the performance, so affiliate marketing becomes one of the most popular models in today's business world. It is a win-win relationship for both merchant and the affiliate.

Most of all, affiliate marketing is an excellent way to earn money while at home or in your free time because the product already there, which developed and proven by the merchant. All you have to do is to find as many prospects as you can to bring in the profit for both the merchant and the affiliate.

Affiliate programs are usually free to join, thus affiliates do not have to worry about start-up costs. You can find thousands of products and services are available on the internet, you can choose to join any merchants' product or service that is relevant to your website.

If you have no idea of where to go to find the products or which merchant's affiliate program should join and how the commission percentage structured, you can take a look of Clickbank marketplace program at <b> </b>

This awesome program can help you generate revenue that included in their affiliate zone. There are over 50,000 products and businesses in this marketplace. It offers an automated database update system. You receive a commission rate determined by the partner/merchant site from 1-75% through your Clickbank ID. ClickBank cookie features give you commissions on sales from visitors for up to three months after a visitor has left your site. This is one place where you don't have to site around and wait for your checks because it pays you through faster venues like PayPal.

If you want to have an online business, affiliate marketing is the simplest, fastest and least expensive way to start. The best of all for being an affiliate marketer is you don't have to develop a product, stock inventory, deal with orders, shipping and/or customer complaints.

About the author: Ann Liu, an internet marketer and founder of Sign up our powerful, new internet marketing concepts newsletter to receive your 7 part mini marketing course for FREE! Plus other more ...


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Tuesday, July 25, 2006

Paid Surveys Revealed

Author: Alex Ruban

Article: Who does not like some extra cash in hand? What about when that 'extra cash' comes relatively easy, with the least of exertion? What about when that extra cash comes to you right in your home, without having you to move to any other place?

You guessed right! I am talking about home business. There are a great number of home businesses with the advent of the Internet. Many people are drawing a decent income from such endeavors. Each one of us is tempted to try out some of these offers, because they sound so easy and within our reach, that we feel we would miss out on a great opportunity if do not try it out. The temptation is even harder to fight when we are in dire need for cash.

I got hooked on the idea, when I had lost my job two years ago. I had more than 16 years' seniority and never expected to get the axe. My heart was broken; but what hurt the most was that I had, all-of-a-sudden, to cut and curtail on each every expense. I was faced with an acute emotional and financial poverty.

It was at this time that, one day while idling over my computer, I clicked on a link - which I think mentioned cash from home - and I was hooked. At first I was overwhelmed at the variety and diversity of the Internet income opportunity. I found a multitude of offers ranging from data typing, to freelancing; from web designing to copy writing ... to the one of the most lucrative options, paid surveys.

Taking paid surveys is an extremely convenient and easy way to earn cash online. I can see the interest growing in your eyes. What are online paid surveys, you will ask?

That is exactly what I was asking two years ago when I rediscovered the meaning of earning at my convenience! Let me start at the most important part. Money! How much can you make with online paid surveys? Will you believe when I tell you that you can make anything between $1 and $150 per survey?

They say that the difference between real and fiction is that fiction needs to make sense!! This is really applicable to making money with online surveys. It does not really make sense, but it is there life-size and true! But do not take my word for it. You go out there and just type 'online paid surveys' in the browser line and see what comes out of it. Try a few and just get the feel of it and see how easy is to fill in a survey.

The online surveys are just simple questionnaires which require certain information or opinions from you. These feedback are analyzed by the companies who send you the surveys and the information thus obtained go to form the future product strategy of that company, be it marketing, production, content, correction, etc.

The next logical question you would ask is why the companies would pay people to do surveys. Companies need access to information regarding the reaction of the public on the products they promote. In order to get this information they do extensive market research studies which are expensive and sometimes not reliable - when the data can be manufactured. Paid online surveys give these companies direct access to the public. The payment is calculated based on the importance of the product and the difficulty the company has to gain serious insights on it. Hence, online surveys are a healthy business proposition for the companies.

You could, as I could, build a good reliable source of income with online surveys. There are a few tips that you should keeping mind however, so you do not run into headaches.

Seek those companies that have a good feedback on the Internet; in order to find what others think of it, run a search on the name of the company asking for review or comments. Invariably, the net will throw up sufficient feedback for you to get a good idea about the company;

Remember - this type of work is just like any other work, even if it requires less mental and physical effort. Completing online surveys require patience and persistence if you want to earn a significant amount;

Another trick is to get your name enlisted in as many companies as possible. Logically speaking, even if you have only $5 surveys - which usually take anything between 20-25 minutes max (this also depends upon the speed of your browser) - and you have 4-5 per day, you could earn a very tidy sum;

I advice NOT to enlist in the survey databases who ask you a fee for membership. You can find the same market research companies for free. Why pay for the free information?

About the author: Alex Ruban has been the owner and editor of since March, 2003. His site provides information about hundreds of free legitimate paid online surveys, polls, and focus group providers along with detailed reviews, descriptions of each program, paid survey guidelines and useful tips.

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What You Need to Know BEFORE You Get Started on eBay

Author: James Mahony


What you're about to read is the result of ongoing interaction over years with several enthusiasts like you. They are also interested in this subject. </P>

This article was written to answer some of their frequently asked questions and address common issues of interest. And like them, I hope you'll find this information helpful too.</P>

So you've decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end. </P>

<b>What to Sell</b>. </P>

First off, you need to know what it is you're going to sell: whats your speciality? you'll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You wont get any loyalty or real reputation if you just sell rubbish at random. When you think about what to sell, there are a few things to consider. </P>

Before we go on, a quick reminder... You'll discover some interesting stuff on this website listing informative, educational and entertaining resources, along with other material to help you. Please take a look at them when you've finished reading this article.</P>

The most important of these is to always sell what you know. If you try to sell something that you just dont know anything about then you'll never write a good description and sell it for a good price. You might think you're not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, Im sure you'll discover some kind of interest. If all else fails mention it to your friends and family: they'll almost certainly say Oh, well why dont you sell, and you'll slap your forehead. </P>

Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you're knowledgeable about and its small and light enough for postage to be relatively cheap, then thats great! Dont worry if you think the thing you're selling is too obscure. It isnt. </P>

Theres a market for almost everything on eBay, even things that wouldnt sell once in a year if you stocked them in a shop. you'll probably do even better if you fill a niche than if you sell something common. </P>

<b>Tax and Legal Matters</b>. </P>

If you earn enough money, you should be aware that you're going to have to start paying tax this wont be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business. </P>

<b>Prepare Yourself</b>. </P>

There are going to be ups and downs when you sell on eBay. Dont pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens. Anyone can sell on eBay, if they believe in themselves and if you do decide its not for you, then the start-up costs are so low that you wont really have lost anything. </P>

If you're ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. Our next article will give you a guide. <A href="" he-Different-eBay-Auction-Types.html"">A Beginners Guide to the Different eBay Auction Types</A></P>

About the author: James Mahony is the founder of <a href="""">Online Auction Handbook</A>, Learn How to Make Money on eBay

<a href="""">Make Money on eBay</A>

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Monday, July 24, 2006

Doing It The Digital Way

Author: Viojieley Gurrobat

Article: Ever wonder why many people are opting for digital printing than traditional printing? Well, modern technology has allowed many people to start their own business even with a minimal capital. Because of these, many businesses are taking advantage of what modern printing techniques can offer. Just the same, small businesses are not the only ones who can take advantage of this opportunity but also those big businesses. Instead of having their small print projects done with their regular print shops for quite a big cost, they can save a considerable amount of money from having them printed the modern way. Additionally, modern technology printing allows you to periodically update your promotional materials, hence reducing the risk of printing large quantities of materials with expiring information.

The 21st century boasts of technological advancements, making all printing needs much easier to avail. This is indeed the digital age. Without a doubt, digital printing has helped a lot in a much easier short run printing process. It is now possible to print five hundred or just fifty copies of catalogs or brochures in full color when you need them. Short run digital printing has opened countless ways of economical pressure-sensitive printing options that were not previously available. Imagine the quality of lithography and the economy of flexography combined in the efficiency of digital printing. You can save time and money by sending your files directly to printers avoiding the conventional steps of film and plates for affordable, easy and fast digital short run printing.

Additionally, color printing is the craze today. Black and white prints are no longer the way to attract customers. Obviously, people would be more captivated by flashy flyers, brochures or posters. That is why most business owners are opting for color printing. And once again digital printing has offered a lot of faster, more affordable choices when it comes to color printing. On top of this, digital printing allows a faster way for you to reach your customers, with your message and ideas reaching then sooner. Digital printing is just simple as having it printed today and handing it out to your customers the next day.

For your print jobs to run smoothly and timely, it is essential that you make sure that your files and documents are properly prepared. Hence, when you are able to get the right short run digital printing service, earning profits is as easy as having your prints jobs done in a day.

For comments and suggestions kindly visit <a href="""">Short Run Printing Company </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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TR Cutler Inc. Launches Manufacturing Web Content Service

Author: Thomas Cutler

Article: Thomas R. Cutler is the #1 Manufacturing Journalist in North America. The staff of TR Cutler, Inc. along with the 2000 plus members of the Manufacturing Media Consortium announced the launch of a new service, Web Content for Manufacturing Websites.

Writing dynamic, interesting, topical, fresh, informative, valuable, meaningful, and readable web copy is a unique service. From brief articles to extensive white papers; from product reviews to competitive analyses; from monthly newsletters to company personnel profiles, Thomas R. Cutler and members of the manufacturing media consortium work closely to provide timely, vital, innovative, and creative Web Content for Manufacturing Websites.

According to Cutler, ""Every Manufacturing Website is unique. This just isn't cookie-cutter web content. It is critical that the content generates the desired call-to-action by Manufacturing Website visitors. Increasingly participants in the Manufacturing Media Blitz are combining that program with Web Content for Manufacturing Websites.""

Cutler is ranked as the nation's leading manufacturing journalist by the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage. Cutler created the Mass Marketing Manufacturing Media Blitz, a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored the best-selling Manufacturers' Public Relations & Media Guide.

TR Cutler, Inc. Thomas Cutler 954-486-7562

# # #

About the author: Professional Marketing Firm reaching the Manufacturing Community Worldwide

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TR Cutler Profiles TechSolve in November Industrial Connection

Author: Thomas Cutler

Article: According to Cutler, TechSolve serves to help manufacturers eliminate waste and increase productivity. For the JDAM Project, TechSolve is assisting the U.S. Department of Defense and The Boeing Company to accelerate the manufacture of kits that turn ""dumb bombs"" into ""smart bombs."" TechSolve is providing lean manufacturing expertise in a strategic supply chain initiative. The kits convert existing unguided warheads into smart bombs, which are known for their accuracy and reliability. The Pentagon awarded Boeing a contract for additional bomb kits to increase production. The kits are considered cost-effective when compared to other weapons such as the Tomahawk cruise missile.

Thomas R. Cutler profiles TechSolve in the November issue of Industrial Connection, the leading regional manufacturing publication of the Southeastern United States. The National Institute of Standards and Technology Manufacturing Extension Partnership (NIST MEP) awarded a 12-month contract to TechSolve to develop and coordinate the implementation of a national account services strategy. TechSolve established a system that provides seamless delivery of comprehensive assistance to manufacturers that require support in more than one state. The Joint Direct Attack Munition (JDAM) Project serves as an example to illustrate the effectiveness of TechSolve ( for manufacturers nationwide.

Twenty-two suppliers provide the components of the kit; there is only one supplier for each of the components of the JDAM bomb. TechSolve currently works with nine of these suppliers to speed production of the kit components. The nine suppliers are located in seven different States and final assembly of the kits occurs at Boeing's Integrated Defense Systems assembly facility, which produces guidance systems. In working with the nine suppliers, TechSolve faced three major challenges:

1. Increasing capacity; 2. Improving on-time delivery rates; and 3. Improving the quality of products.

Cutler is ranked as the nation's leading manufacturing journalist by the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored the best-selling Manufacturers' Public Relations & Media Guide.

TechSolve Rodger Roeser 513-388-4700 x 3012

# # #

About the author: Professional Marketing Firm

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Sunday, July 23, 2006

Why Educated Consumers are Better Customers

Author: S. Housley

Article: Educated Consumers

Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

Lets take a closer look at why educated consumers are better customers.

Less Technical Support.

1.) Educated consumers require less technical support. The reduced technical support results in lower overhead costs. Often educated consumers can further reduce the support burden by assisting or educating other customers or potential customers in forums, newsgroups, user groups or elsewhere in an industry community.

Often users with a strong technical background or understanding will often assist in the forums and provide users technical support. The result: an educated consumer is a happy and helpful customer.

Easier Sales.

2.) Generally speaking educated consumers have a better understanding of the technology, how it can be used and how it will benefit them. A customers understanding that an application will result in saved time, can easily justify the software's expense. Cost becomes less of an issue when long-term value is understood.

Reasonable Expectations.

3.) I hate to say it, but back in 1996 when we started out, consumer ignorance resulted in unrealistic expectations. Consumers purchased expecting that software would do their dishes and vacuum. Regardless of how well the software did what it was designed to do, if a customer expects it to do something else, they will not be a satisfied customer.

Educated consumers have realistic expectations and understanding of what can and cannot be accomplished.

Kinds of Consumer Education

1. Articles.

Educational articles not only propagate the success and understanding of a technology, but well written articles will often establish the writer as an industry expert.

Example <a href="""">http://www.feedfo</a> (on the bottom)

2. White Papers.

Real world examples of how other users are using software to resolve problems or save time are often great illustrations of technology in action.

Example <a href="""">http://www.notepag</a>

3. PPT Demonstrations.

Power point presentations not only assist with user education, but also can be used by User Groups to further evangelize and educate potential users.

All in all, educated consumers result in a happier user with realistic expectations. Ignorance often results in dissatisfaction and unrealistic expectations while education leads to long term happy and helpful customers.

About the author: About the Author: Sharon Housley manages marketing for FeedForAll <a href=""""></a> software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev <a href=""""></a> an RSS component for developers.

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Impression Fraud

Author: Arthur

Article: Impression fraud is a special case of click fraud. The prototypical impression fraudster is the competitor who resorts to unfair means to gain an advantage. His primary motivation is to reduce the ranking of his competitor, and then save himself money by inserting his own ad at a lower rate. Another possible motivation may be a hit-and-run operation(random act of violence). Given the potentially devastating consequences it could have on a person's web site return on marketing investment, it could even be a disgruntled employee.

To illustrate the mechanics and motivation of Let's call this individual Grinch. Assume that Cindy Lou(our protagonist) has an advertisement for Christmas trees running on google ad words. Cindy Lou's Pay Per Clickadvertisement has been doing rather well, getting a lot of click throughs. She doesn't have to bid a whole bunch to rank high on the sponsored links because the position is a function of bid price and Click Through Ratio. She is getting decent traffic through her PPC campaign. The traffic is very focused, a large number of visitors end up converting. The trees are moving off the lot and things are shaping up rather fine. Grinch too has an advertisement running. Unfortunately (for Grinch), his advertisement is not getting a lot of clicks. In fact, his CTR is so dismal that he has to pay ever increasing sums just to keep it displayed. His ROI is not that great given his higher cost base for the PPC bid. He does not like the fact that Cindy's campaign is doing rather well. Not one bit! So he does something devious.

Grinch toggles off his own PPC ads and then does a lot of searches for keywords appropriate to Christmas trees. He searches on google, and asks his friends to search too. Only he never clicks on Cindy Lou's ad. He runs his campaign for a few days, and Cindy sees her CTR go down and she is at the bottom of the heap. It's now down to a level where Grinch sees a level playing field and steps in toggling his PPC ad back on. Grinch is suddenly back in business, while Cindy has to keep up somehow. Remember, it's almost November and she has to sell off her trees rather soon. Anecdotal evidence suggests that the loss from this activity may well run into thousands of dollars for larger advertisers(maybe when Cindy Lou Trees Inc. goes nationwide). For impression fraud to be effective it has to happen at relatively high volumes(usually accompanied by a ""traffic spike""). The result will be lots and lots of impressions and a very low CTR. Also if its done for competitive reason, Grinch may identify himself (if you are really keeping tabs on things) because he has to switch his ads on and off. Reporting it to Google immediately will help but will not get you any compensation. Google will still charge you more money for ad placement in a certain position. The impression fraud attack is extremely insidious, because even though the consequences can severely affect the return on investment ( ROI), Google's policies don't allow refunds to take place. The take home point is that you have to keep tabs on the traffic, including traffic that is not getting to your site. If you are using a web metrics product, ask your vendor if they have the ability to upload your Ad words data into your web metrics account. You have to reconcile the data from what your historical CTR has been to your current CTR, and your costs. It will help to level the playing field, calculate your effective ROI, and may even allow you to look at alternate plans that are now available from Yahoo, MSN and Ask Jeeves. For More Information, please visit

About the author: Ron Arthur is a Search Engine Marketer working for Carlsbad, CA based web-metrics company Sofizar. He is a member of the team developing a click fraud detection software, ZarTective. While not writing expose's on the darker side of the web, he plays with his cat ""Mano"" and watches ""Rocky Horror Picture Show"" for the 17th time. Or maybe 117th.

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The Marketing Opportunity of Online Printing

Author: Viojieley Gurrobat

Article: Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they need at the touch of a button, anytime of the day or night. Whether its actual transactions or account details, they will appreciate a better level of service, making it easier for them to do business with you. All within a secure web environment.

But as a customer you are probably wondering why it is better to opt for online printing than the traditional printing service. Well for one, online printing service allows you to produce and order documents with just a few clicks of the mouse. The web-based printing company will receive your order, print them and ship them right at the comfort of your home. The efficiency, convenience and ease that are offered by online printing can present a lot of benefits to you. When you are looking for the lowest price for your print job, all you have to do is do some comparison shopping until you see the lowest bid. You need not write bid letters to find the vendor that best cater to your printing needs.

Say for example you have a poster that needs to be printed as soon as possible and in huge quantity. After surfing through the net you find this site that offered you an incredibly low price. Great! Not only will you save money but you will also be able to track the progress of your print job without the hassle of missing phone calls from the sales person. And you also have the advantage of having several choices in layout, ink, paper and typefaces when you are having trouble with your design.

But as they say there are always two sides in a coin, if there is a yin there's always a yang. So even if online printing has its benefits, of course it has its downsides. First off, going online for your printing needs necessitates you to do it ahead if time. If you need your poster printed by next month you have to start that online search as early as today. Remember that delivery and printing may take a few days so do it ahead of time. Additionally, there is lack of personal interaction with the vendor and lack of control over the job when you go for online printing. The Internet is your only way to track the progress of your print job. So you need to have lots and lots of faith to your printer. When you are able to trust your printer, you will have less worry of not getting your print job the way you want them to be.

Nevertheless, modern technology has brought a lot of options when it comes to print jobs. Online printing has offered customers and printers alike a brand new way of doing business. That is why; sometimes the best service is no service.

For comments and suggestions kindly visit <a href="""">Online Poster Printing </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Saturday, July 22, 2006

A Beginners Guide to the Different eBay Auction Types

Author: James Mahony


How often do you find yourself saying: ""I wish I knew how to learn more about eBay auction types""</P>

Well, we were listening!  And this article is the result.  Enjoy.</P>

Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay. For every seller who doesn't like the idea that their item might sell for a far lower price than they intend, theres another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This article gives you an overview of the different kinds of auctions and their advantages for you. </P>

Before we go on, a quick reminder... You'll discover some interesting stuff on this website listing informative, educational and entertaining resources, along with other material to help you.  Please take a look at them when you've finished reading this article.</P>

<b>Normal Auctions</b>. </P>

These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple. Reserve Auctions. Reserve auctions are for sellers who dont want their items to sell for less than a certain price a concept you'll know about if you're familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they'll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item. </P>

<b>Fixed Price (Buy it Now) Auctions</b>. </P>

Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for. </P>

Recently, eBay added a twist to fixed price auctions: the best offer. This means that buyers can contact you to negotiate a price, which could be a good way to get sell some extra stock at a small discount. The only downside to reserve and fixed price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using reserve auctions for higher-priced items and fixed price auctions for lower-priced ones but remember that you can combine the two formats. </P>

<b>Multiple Item (Dutch) Auctions</b>. These are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. </P>

If you have trouble getting your head around that, then dont worry everyone else does too! These auctions are very rare. What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that you can just say how many of the item you they have, and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them. </P>

Now that you know about the different types of auctions, you should make sure that the items you plan to sell dont violate eBays listing policies. The next article will let you know whats allowed and what is a big no-no. <A href="" -with-eBays-Listing-Policies.html"">Staying Out of Trouble with eBays Listing Policies</A></P>

Now that you've learned something about this topic, maybe you want more information or need greater detail about certain specific issues.  </P>

I encourage you to explore this site, read a few more articles on related topics, and get even greater insight into the subject.  </P>

And if there's any way I can help you, please write.  We welcome feedback and thrive on your support. </P>


About the author: James Mahony is the founder of <a href="""">Online Auction Handbook</A> - Learn How to Make Money on eBay

<a href="""">Make Money on eBay</A>

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Billboards on Wheels

Author: Viojieley Gurrobat

Article: Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I'm sure you have. This kind of advertising is common nowadays. This marketing strategy is called mobile billboard advertising or simply mobile advertising. Mobile billboard advertising is one of the top growing advertising medium as it offers flexibility and improved message delivery on the streets where your customers are. Business owners often opt for this kind of strategy because they want to stand out from their competitors. You could basically use mobile advertising not only for product launches but also for exhibitions and events, store openings, election campaigns, and seasonal sales among others.

You would perhaps ask, what is the edge of mobile billboard advertising to other mediums of marketing? For one, it attracts a lot of attention. It is a unique way of getting the attention of your target customers. Your customers need not only be the people who would pass by your store or see your poster in one corner of the street but also those who are simply walking down the street or having a cup of coffee in the coffee house. Mobile advertising also spikes competitor's stores. It can probably put you one step ahead of your competitors.

Imagine you are a business owner who have recently avail of mobile advertising and you were walking along the street on a great Saturday afternoon on your way to the mall to go shopping. Then suddenly your attention was caught by this truck that has large speakers on it playing a festive upbeat tune. When you turned around you see this colorful picture of a beautiful resort that looks almost like paradise. Then you realized it was your own advertisement there blissfully making its presence on the streets. You turn around to see how many people noticed it like you did. You would be surprised to see that most people turned around to check out the loud truck. It's a great feeling isn't it that people check out your advertisement even for just a few seconds?

But then again, you would probably wonder whether mobile advertising cost much. Surely you can't afford another costly advertisement. But the good news is mobile advertising cost lower than other outdoor mediums of advertising. Compared to print, radio and regular billboards, mobile mediums cost cheaper. If you do choose to try mobile billboard advertising, you are perhaps providing your business an innovative marketing tool at an affordable rate.

For comments and suggestions kindly visit <a href="""">Poster Printing Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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How To Write A Great Sales Letter--When You Hate To Write

Author: Kevin Nunley

Article: I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.

If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. ""Oh, about 9 of them,"" she said.

Everyone from Mark Twain to Bart Simpson has faced a blank sheet of paper for hours with no idea of what to put on it. Well let me give you a few ideas from my office of professional writers. In the world of non-fiction writing, being a professional doesn't necessarily mean being a great writer. It does mean you have to be able to conjure up great copy every single day, even when you don't feel well or aren't in the mood.

The first step is just to get something on paper--anything! And I do mean anything. Just start writing down whatever comes to mind. If you can't think of anything, write ""I'm sitting here and I can't think of anything to write.""

Yes, that sounds pretty stupid. But it's exactly the technique a lot of top writers use to get the creative juices flowing. Next you'll find yourself typing ""I need to write a sales letter to promote my new software. It's software to help people get organized. Most people have lots of information, but they can't remember where they put it. This software has people organize their information in a system that makes it super easy to find, in just seconds.""

Wow! You're writing, you're telling your story, and best of all, you're not worrying about being bad because you know you can go back later and change it all.

One top writer copies and pastes favorite lines from other sources (like the client's web site.) Then she rewrites those sections in her own words so that they are completely original. That's enough to get her going. Next she fills in additional fresh copy between the blurbs she has already completed. Even on days when she would rather be anywhere but behind a computer, she cranks out first rate copy in record time.

Another method is to just start talking. Talk into one of those little tape recorders you get at Radio Shack. Pretend you're telling your best friend, your mother, or Paris Hilton all about your big idea. Go into all the details. Talk it all out. Later, go back, listen, and take notes. Your notes will be the start of your email message.

Don't type very well? 60 percent of North Americans can't type. Hunting keys often makes writing frustrating if not impossible. Follow in the tradition of a great many very famous writers. Pick up a cheap ballpoint pen and write down your ideas with the good old handwriting you learned in second grade. Then have someone type it up.

The key is to just get something, anything, on your computer screen or on paper. Once you have that, start to edit. The copy will take on a life of its own and the writing will come easier. Or, simply hand your first attempts to a professional writer. Most can churn your notes into polished copy faster and cheaper than they can write entirely new copy.

About the author: When Kevin Nunley sat down to write this article, he stared at a blank screen for about 15 minutes. Then he used some of the methods described above to quickly create the article you just read. You can do it, too. Write something today. OR, get Kevin to write it for you at Reach him at

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Hot Prospects Turn Cold, Build Defenses When You Look Like A Salesperson: Here's A Checklist Of Do's And Don'ts

Author: Trey Ryder

Article: If you talk or act like a salesperson, you immediately trigger your prospect's sales defenses, which he uses to keep you at a distance. This puts you at a serious disadvantage because it causes your prospect not to trust you. And it may erase your opportunity to ever win that prospect as a new client.

One fundamental difference between education-based marketing and selling-based marketing is the issue of control. Selling-based marketing tries to wrest control away from the prospect. Then, through key questions, the salesperson dominates and manipulates the prospect until the prospect makes the desired commitment.

Education-based marketing does the opposite. It gives up any attempt to control the prospect. Instead, you help your prospect understand his problem through education and solve his problem through services. You always make sure your prospect knows that the decision to hire you is his -- and that he is always in control. Education-based marketing treats prospects the way you and I like to be treated, with dignity and respect.

Follow this checklist of Do's and Don'ts so you won't be perceived as a salesperson.

DON'T #1: Don't cold call prospects over the telephone. This is a dead giveaway that you are a salesperson. What do you think of people who solicit you over the phone? The fact that you're a lawyer doesn't make you any less of a telephone solicitor if you cold call prospects.

DO: Design your marketing program so you clearly identify genuine prospects and get them to call you. You do this by creating an educational message that educates prospects about their problems and the solutions you can provide. You deliver your marketing information to prospects through any number of methods, including advertising, media publicity, seminars, newsletters, web sites, cassette tapes -- whatever ways your prospects find comfortable and convenient. You have many effective and powerful ways to get information into your prospects' hands.

DON'T #2: Don't hand a new prospect your business card unless he asks for one. The cross-over technique of shaking hands with your right hand and delivering a business card with your left hand is a sure sign that you are a salesperson. From that moment on, your prospect knows that everything you say is part of your sales pitch, designed to get him to do something he probably doesn't want to do.

DO: If, during your conversation, your prospect doesn't request your card, you can always ask if he would like one. (This leaves the decision to accept your card under your prospect's control.) But never hand your card to a prospect unsolicited. Wait until he asks, or until he has given his permission in response to your offer to provide one.

DON'T #3: Don't insist on an in-person meeting before you divulge any information. The good ol' ""let's get together so we can discuss your needs"" tells your prospect a sales pitch is imminent. The needs approach is used so often that prospects know you learned it in sales school. When you withhold information and insist on a meeting, your prospect recalls the last time he had this experience with his life insurance agent, real estate broker, or someone else who insisted on meeting face to face. As a result, when you make this offer, you arouse your prospect's suspicion. This causes him to fortify his defenses and look for an excuse to cancel the meeting.

DO: You should be ready and willing to provide information any time you are asked, whether over the phone or in person. You greatly increase your credibility when you are open and up front with information. In fact, you should offer your educational handouts so prospects know you have materials that could help them. When prospects realize that you're not trying to hide anything -- and not trying to control the flow of information -- they perceive you to be a level above other lawyers. And your prospect responds favorably because he can tell you are trying to help him.

DON'T #4: Don't avoid revealing your fees. How you respond to the fee question can really help you or hurt you. It's your choice. Prospects ask fee questions for two reasons: One, to find out what you charge. And two, to see whether you'll be up front with them, or whether you'll try to duck the issue.

Prospects know that vacuum cleaner salesmen (and most salespeople, for that matter) dance around the price and won't reveal it until they reach a certain point near the end of their sales pitch. Your prospect concludes the more you dance around your hourly rate, the higher it will be. Plus it proves to him that, at least in this instance, you have not been forthcoming in answering his questions.

DO: Your prospect wants you to answer his question with a number. So give him your typical hourly rate. This satisfies your prospect's immediate need to hear you put some number in the blank. Then reassure him that you will give him a fee estimate, range or quote as soon as you learn more about the services he needs. This makes a positive impression twice, once when you disclose your hourly rate, and a second time when you tell him you'll provide a better answer when you learn more.

DON'T #5: Don't ask questions designed to trap your prospect. In one of his books, Zig Ziglar teaches the 3-question close. I suppose Ziglar would describe it delicately something like this: By asking just three simple questions you are able to show your prospect how much he will benefit from buying your product or service.

As someone who is tired of salespeople and phone solicitors, I hear it more in a carnival barker's voice: ""Yes, my friend, you heard right. In just 30 seconds, by asking three simple questions, you can turn an innocent conversation into a steel-jawed trap that nails your prospect to the wall so he has nowhere to go and nothing to do but sign your contract.""

What is the result of using this method? To start, you trapped your prospect, so you immediately jump to the top of the list of people he doesn't trust. Do I have to go further? Do you like it when someone does this to you? Of course not.

DO: A persuasive marketing presentation offers all the facts and all the ways your prospect benefits from hiring you. Then it emphasizes that you will do whatever it takes to make sure your prospect has the information he needs to make an informed decision. You add urgency to the message by pointing out what your prospect risks by waiting and how bad those consequences could become. But you always make it clear to your prospect that the decision is his and his alone -- and that you're there to provide information, answer questions, and help him make the best decision, to whatever degree he wants your help.

DON'T #6: Don't sell services from a trade show booth. Lawyers already have enough problems with their image. The last thing you need is to look like the guy hawking his vegetable slicer/dicer/cuber/chopper/corer/shredder/peeler. And even if you don't perceive a trade show that way -- even if you rationalize your way out of this comparison -- remember that your perception doesn't count. The only perception that matters belongs to your prospect. And when your prospect sees you standing in a trade show booth, he immediately assumes you are there because you have something to sell. That's exactly the appearance you want to avoid.

DO: Trade shows often work because they provide the opportunity for you and your prospects to interact, which is the essential marketing step most lawyers overlook. Fortunately, you can design interaction into your marketing program in better and more dignified ways: For example, you can interact with prospects over the telephone, in person, at seminars, during lunch, even on the golf course.

In most cases, when you act and sound like a salesperson, your prospects treat you like a salesperson. They avoid you. They don't trust you. They don't even want to talk with you. This is why I urge lawyers to avoid selling-based marketing.

To increase your prospect's trust, respect and confidence, stay in the education mode because education-based marketing is the key to attracting new clients with dignity.

About the author: TREY RYDER LLC Education-Based Marketing for Lawyers. Lawyer Marketing Advisor Trey Ryder is the Lawyer Marketing Department Sponsor For Jersey Justice.

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