Thursday, August 31, 2006

Successful search engine marketing: Four 'must dos'

Author: Manoj Aravindakshan

Article: A few months ago, I attended a seminar on search engine marketing organized by <a href=""http://www.hitwise.com"">Hitwise</a>, the competitive intelligence provider. The event, held in our home base of Singapore where paid search marketing still has a long way to go, was an attempt at creating greater awareness of the potential of this channel in a lukewarm market. Apart from a speaker from Hitwise, the select panel also included representatives from <a href=""http://www.yahoo.com"">Yahoo</a>, <a href=""http://www.msn.com"">MSN</a> (representing the search engine side) and <a href=""http://www.ebay.com"">eBay</a> & B2B media company, <a href=""http://www.globalsources.com"">Global Sources</a> (representing successful search engine marketers).

Towards the end of the seminar, the panelists were asked to name the one advice they would give to individuals or companies considering search engine marketing. Their responses summarized the key things that any search engine marketer--even someone who is considerably experienced--would do well to remember.

<b>Experiment</b>: Contrary to what some people might lead you to believe, one will be hard-pressed to find a single, permanent path to paid search marketing success. Like any other science, one needs to continue to experiment--- be it with the keywords being targeted, or the bids and campaign budgets, the ad creative or the landing page where users are led to from the ad. One of the biggest advantages of most pay-per-click (PPC) search engine marketing campaigns is that it is conducive to lots of experimentation, so make the most of it.

<b>Start small</b>: PPC search marketing, while one of the most cost-effective marketing channels, can still drain the advertising dollars very quickly, if one doesn't watch campaigns closely. Small to medium-sized businesses, in particular, will be best served by starting with smaller budgets, experimenting and progressively increasing their spend after they achieve a certain minimum threshold in cost-effectiveness that works for them.

<b>Get the message in context</b>: Your messages have to be absolutely in context to what the user is looking for. Context and relevance (see next point) and may sometimes be a bit confusing and interchangeable, but that is because these are essentially two of the most critical pillars of search engine marketing.

Relevance of the ad results can be viewed as a match with the <b>fundamental motivation</b> that drives a user to take the action that he/she eventually takes, while context is about the influential environment that can sway a user another way--- it is like identifying the right bait, or the underlying or even dormant motivation of the user If you can get context and relevance to be congruent, such that the user gets exactly <b>what</b> he wants <b>when</b> he wants it, you have maximized your chance of getting the highest quality click, and possibly the best return on the dollar that you just paid the search engine. On to relevance....

<b>Keep your ad and site content relevant</b>: This almost goes without saying, but it is often overlooked. The success of a PPC campaign depends on the relevance of the keywords selected, the relevance of the advertising message (remember that an ad is competing against the perception of relevance of the organic search results as well as against other sponsored/ paid ads), and last but certainly not the least, the relevance of the content on the page that the user lands after clicking on the ad message. Constantly evaluate all of the above for relevance, and work on making those as relevant as you can to what the user is looking for.

About the author: Manoj Aravindakshan is Director of On Target Media & Marketing Services, a Singapore-based marketing services company, offering <a href=""http://www.ontarget-media.com/marketing_services.htm"">paid search engine marketing (PPC) and search engine optimization(SEO)</a> services, in addition to a range of other online marketing and <a href=""http://www.ontarget-media.com/media_services.htm"">web content services</a>.

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Silicone Bracelets 101

Author: Clark A. Swihart

Article: <b>Debossed, & Embossed, & Printed - Oh My!</b>

There is often a lot of confusion regarding the various styles of <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Wristbands"">custom silicone wristbands</a>. Many people confuse embossed bracelets with debossed bracelets (even some silicone bracelet suppliers!) and are uncomfortable with printed wristbands. Throw in the option of laser-engraved wristbands and they throw up their arms in surrender.

<b>Debossed Wristbands</b>

Debossed wristbands are the most common and are the same style as Lance Armstrong's trendsetting LIVESTRONG bracelets. Debossed refers to the fact that the design is actually recessed down into the wristband itself. To accomplish this, a custom bracelet mold is manufactured that incorporates whatever customized design that is desired. Because they require a mold to be manufactured, custom debossed bracelets are more expensive and take longer to produce than printed bracelets or laser-engraved bracelets.

<b>Embossed Wristbands</b>

Embossed wristbands are not nearly as common, yet they are an excellent choice if you are looking for a custom silicone bracelet that is more stylish and unique. An embossed bracelet also incorporates any custom design and requires a mold to be manufactured. However, with embossed <a href=""http://www.theawristocrat.com"" title=""Bracelets"">bracelets</a>, the fully customized design is raised up off the wristband as opposed to recessed down into the wristband. Pricing and turnaround times for embossed bracelets are very similar to that of debossed bracelets.

<b>Printed Wristbands</b>

Printed wristbands are by far the most economical choice. Printed bracelets start with a blank wristband and are then silk-screen printed. The ""technology"" for screen-printing <a href=""http://www.theawristocrat.com"" title=""Wristbands"">wristbands</a> has come a long way. The dyes used today actually penetrate the silicone rubber of the wristband. Many people are under the impression that the print which is used on printed bracelets is cheaply painted on and will crack or flake off. With a reputable custom silicone bracelet manufacturer, this simply is not the case. You can expect the printing to last the lifetime of the silicone wristband itself. Printed bracelets do not require a mold to be manufactured. Instead, a template is produced that is used to apply the custom design onto the bracelets. Because a template is used rather than a mold, printed wristbands are less expensive with quicker turnaround times than debossed and embossed wristbands.

<b>Laser-Engraved Wristbands</b>

Laser-Engraved wristbands are becoming more and more popular. Quite frankly, they are very inexpensive to produce, yet many silicone wristband suppliers still charge exorbitant prices. Laser-engraved bracelets duplicate Lance Armstrong's popular LIVESTRONG debossed style. For smaller orders of 5,000 custom silicone bracelets or less, laser-engraved wristbands are your best choice if you prefer this popular debossed bracelet style. Similar to printed bracelets, laser-engraved bracelets start with a blank wristband. A simple setup program allows a laser-engraving machine to engrave the <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Bracelets"">custom silicone bracelets</a> to the exact specifications of whatever fully customized design that is desired. Laser-engraved bracelets do not require a mold to be manufactured; therefore, they are less expensive and enjoy quicker turnaround times than debossed and embossed bracelets.

<b>The Best Choice</b>

So, what is the best choice when it comes to selecting between debossed, embossed, printed, and laser-engraved wristbands? The answer is that it is always a matter of personal preference. One style that is becoming more popular is the laser-engraved wristband that is then color-filled. This replicates the most popular LIVESTRONG debossed look while incorporating an appealing contrast of colors. The cost is a little more since the color-fill is actually an oil-based paint that must be applied by hand, but, by choosing laser-engraved bracelets over the more expensive molded debossed style, you end up getting the debossed look and color-fill together for about the same price as just a plain debossed bracelet. Regardless of your personal preference, it is imperative to select a custom <a href=""http://www.theawristocrat.com"" title=""The Awristocrat"">silicone wristband manufacturer</a> that does not hit you with hidden fees for setup, mold, and shipping expenses. Whomever you select, look for a pricing structure that offers one low price that includes everything - setup, design, mold, and, most importantly, shipping fees. This will prevent any unwanted surprises.

About the author: Clark A. Swihart is the CEO and founder of The Awristocrat, an on-line store specializing in the production of <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Wristbands"">Custom Silicone Wristbands</a> at phenomenally low prices. No Setup, Mold, or Shipping Fees! Get yours today at <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Bracelets"">www.TheAwristocrat.com</a>.

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Why You Need a 3-Tiered Strategy For Article Submission

Author: Deanna Mascle

Article: Why You Need a 3-Tiered Strategy For Article Submission

You've heard a lot about how much writing articles can do for your internet marketing strategy. You now understand how writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, and quickly multiple your site's text links.

Now you have convinced yourself to take the plunge into article marketing and you have a few articles all lined up and ready to submit -- and you are overwhelmed by the sheer volume and variety of article directories available. It is easy to simply go with the big dogs and forget the rest, but that is a big mistake. You really need to have a 3-tiered article submission strategy. Select a couple of the big dogs, but also add some medium-sized directories and some smaller, newer directories to your list for regular submission as well. There are several reasons why this strategy can be much more effective in the long run than targeting the large directories alone.

The mega-directories carry a big punch in terms of link power and recognition. You can almost watch the reader numbers climb on your articles. But because they are so big they also get a large volume of submissions every day and your articles very quickly move from the top page of the directories new submissions list and even from the top page of the topic listing.

Medium-sized directories don't pack as big a punch as the mega, but their text link value is still strong and they usually have a solid reader base. They have been around long enough to build a loyal audience and clientele. However because they are not as big their submission volume is lower than the mega so your articles retain top billing longer -- and becoming a top article or top author may be an attainable goal for the part-timer.

Small and/or new directories usually don't offer nearly the level of power of their larger brethren, but a quick study will reveal whether or not the directory is regularly maintained and promoted -- and you know that will mean the link power currently exists and will grow in the near future. Also with new and small directories you can easily achieve top author status and your articles will stay at the top of the ranking longer -- they may well pass directly from ""new"" status to ""top"" status which rarely if ever happens at a mega directory.

That is my current strategy for article submission and I hope you found it helpful.

About the author: Deanna Mascle is the publisher of the writing newsletter <a href=""http://wordcraftonline.com"">Word Craft Online</a>. You can submit your writing to her <a href=""http://nowlearnmore.com"">Article Directory</a>. She is also happy to share tips and advice for <a href=""http://route60.us"">Writing On the Internet</a>.

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Internet Promotion - Advantages And Disadvantages

Author: Carla Lendor

Article: The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access ""frequently asked questions"" to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the ""who is who"" in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet's, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

About the author: Carla Lendor is an Internet Marketing and co-publisher of eXplosion! Visit <a href = ""http://www.talkcsme.com"">Caricom Single Market Economy (CSME)</a>,<a href = ""http://www.jewelsinthesun.com"">Caribbean Vacations</a>,<a href = ""http://www.patantconsult.com"">Patant Consultants International</a>

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A Sure Fire Way Of Selling More Of Any Product To Your List Members

Author: Keir Smith

Article: © Copyright 2005 by Keir Smith

It's finally your turn...

You've sent off your latest email campaign, and it's a dousy...

You've put in the proper tracking codes so that you can tell within a split second if your message has hit the intended target...or if you've missed your point all together....

A quick look at your stats suggests that your message made it to it's intended email boxes, and all the early signs point towards a high opening rate.

But then that's when it stops...

The goods news now turns into worry.

Why?

Because despite all of the other good signs pointing in your favor...the one that counts most still lacks life.

The one category I'm referring to is the actual sales made.

Yep, after all of your planning, delivering emails, and clickthroughs, your bank account still reads zero.

No need to worry though...

There's a simple solution to this problem that will have your prospects reading your emails along with making purchases from you within no time.

Here's how to literally have your prospects eating out of the palm of your hand and crawling over broken glass just to get their hands on whatever it is your selling.

There's a way to have your customers salivating over your offers whenever they receive them from you and it all has to do with one little word.

Results.

I know, not really earth shattering stuff I'm talking about here.

But believe me, there's only one thing that's on your prospects mind at the time when they are reading your email, and that's results.

Your market just wants to know what kind of results can your product or service offer them that they aren't currently getting right now.

Tell them that your product or service can improve their results, and by how much, and you'll have a new customer.

Tell them that your product or service will take away a current problem that they're having, and you'll have a new customer.

It not hard folks...

It's results...

Speak about results in everything you say to them.

Stop talking about how long you've been in business, and how many customers you have...

That's not important..not now anyway...there is a time for that in your message, but if you tell them to soon, you'll lose them quicker than you can say yes dear...

Empower them, by telling them that they can achieve the results that your talking about. (like I'm doing here)

Do all the things that I mentioned in this report and you'll see your customers lining up to buy from you. It won't even take any effort from you at all, just tell them that they can bridge the gap of where they currently are, to where they want to be and you'll be rewarded with their cold hard cash.

About the author: Keir Smith is the creator of mini ecourse ""Email Strategies Explained"". Finally there's a way to show your customers the results they want to see and HAVE YOUR CUSTOMERS LINING UP TO BUY from you using a proven 4 step marketing formula. For a limited time you can <a href=""mailto:mylistprofits@getresponse.com"">click here to grab your free copy</a>

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Wednesday, August 30, 2006

Do a Good Deed and Blow Your Own Trumpet ... Quietly!

Author: Teena Hughes

Article: Need a marketing tip which will cost you practically nothing, but will have far-reaching benefits for you and your client??

Instead of spending $$$ on advertising, think about providing a product or service for free to a charitable or non-profit organization or a local community group with little funding.

This offer has a two-fold effect -- your client doesn't have to pay, so they will be thrilled -- and they will likely tell EVERYONE about your kind gesture so you will become better known and be respected. Remember to do this with kindness in your heart, not just as a way to get publicity, however, because it's easy to see through a a gesture that is not genuine.

Ask them if it's okay for you to write and distribute a press release (show it to them if they'd like to see it), then contact your local radio, TV, newspaper and business groups to pitch a story. Include a written testimonial from your client, and get a photo of the two of you if possible (with the product would be terrific).

* * * * * * * * * * * * * * * * * * * * *

MAKE A CATCHY HEADING

* * * * * * * * * * * * * * * * * * * * *

Make sure the press release has a very catchy headline to grab the media's attention, and you'll probably discover at least a few media will contact you for an interview or publicize your kind gesture by printing (or announcing) your release.

* * * * * * * * * * * * * * * * * * * * *

SEND THEM TO YOUR *NEWS*

PAGE ON YOUR WEBSITE

* * * * * * * * * * * * * * * * * * * * *

Include a link for your website in your press release. This will lead the media and its readers to your website where your other press releases and news links appear.

* * * * * * * * * * * * * * * * * * * * *

MAKE IT EASY TO READ

* * * * * * * * * * * * * * * * * * * * *

Make it easy for people to read your news -- don't make them all PDFs unless you really have to. If you feel you must create your releases in PDFs instead of a simple web page, make sure you put a note on the download page that tells them the documents are PDFs. You don't want to surprise your visitors by giving them a download if they think they're clicking a link to a page.

* * * * * * * * * * * * * * * * * * * * *

PUT PHOTOS ON THE WEBPAGE

* * * * * * * * * * * * * * * * * * * * *

Make sure you have some great photos of your website on this page, with a comment stating higher quality images are available to use in print publications.

* * * * * * * * * * * * * * * * * * * * *

TONS OF BENEFITS!

* * * * * * * * * * * * * * * * * * * * *

You will feel great about doing a good deed for a worthy group or individual, and the benefits will keep coming back to you over time. This technique has really worked for me. I contacted two art groups on opposite sides of the world and offered my services to build their websites for them -- for free. It made me feel great to be able to help non-profit groups I was interested in, and they were thrilled to have a better internet presence.

By doing this I was able to put a link to my own website on their websites. That has brought many website visitors over the past few years, and has resulted in clients I wouldn't normally have been able to reach.

Don't forget to let me know if this tip works for you!

Cheers, Teena!

* * * * * * * * *

Psst! To keep track of your websites, pop over to my website and download the f-r-e-e *Domain Tracking Register* document:

http://tinyurl.com/cogqr

Pop over to the forum and ask questions: http://www.BuildAWebsiteTonight.com/forum/

About the author: Teena Hughes is a webpreneur who loves to help people get their businesses online. From automated web builders, to hosting and domains, Build A Website Tonight is a one-stop shop. Other services include website content writing, proofreading, small business management and training. http://www.BuildAWebsiteTonight.com

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What Is Viral Marketing And How Do I Use It?

Author: Ben o'Rourke

Article: Viral marketing can really help your business get tons of targeted traffic. Viral marketing is simply the practice of giving away free products or services along with your original ad copy such as links, contact information, and mailing list. Then you simply let those who download your free products pass it along to their own customers and prospects. Viral marketing is a great way to advertise for free and without a lot of effort on your part.

Internet marketers should be aware of the value of viral marketing. You can reach a huge audience, and your free resource never disappears. On the contrary, it increases exponentially as it continues to get passed around. Some suggestions as to how to start your campaign:

Ebooks. You can make your ebook available to everyone who visits your site. Include an advertisement for your best product and links to your web site. Let those who download your ebook know that they are free to share it with their own customers and contacts. Software. Offer a free trial version of your software to your web site visitors. Or just make a free software and offer it, all they need to do is join your mailing list to receive it. Like the ebook, include links to your site and your contact information. Again let them know they can distribute the software freely.

Free web hosting. Provide free hosting on your server to small businesses or newbies. Then, place a banner ad at the top of each site advertising your products and web site. This is a very good way to advertise your site with little expense. The potential increase in the number of visitors to your web site is worth your efforts, and beginners are happy to get some assistance in putting up and managing a site.

Templates. Design your own web site templates. Make sure to put your contact information in the design, and offer them as free downloads. Make it known that they may be shared with others.

Content. If you have an area of expertise then make some original content available to download. Put your contact information and web site in the text and allow others to publish it as long as they keep your information intact. You will get more visitors to your site over time.

Discussion boards. Discussion boards or forums are a brilliant way to advertise. Invite your web site visitors to join your discussion board. People love to talk and share their expertise, and you will make many contacts as a result.

Find out all the ways and methods of free advertising. The more you spread the word about your products and services, the more traffic you will draw to your web site. Experiment with every kind of viral marketing until you find the ones that work best for you. Then do it on a consistent basis as you will benefit by more traffic to your web site and more traffic will mean higher sales.

Successful internet marketers not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your web site. Do so often and you will become successful also.

About the author: Ben O'Rourke is an Online Marketer and Software Developer.

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<b>Free Software:</b> http://seazzy.com/software

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How To Make A Profit From Your Ezine, Even If You've Never Made A Single Penny In The Past

Author: Keir Smith

Article: © Copyright 2005 by Keir Smith

If you own a ezine and want to know a few quick tips for making a profit from your work, then this will be the most important article you will read today...

Let me explain...

You've got ambitions, you like to write powerful articles about subjects that concern your audience.

And of course you want to get your target market to read your ezine, consume the information, and make a sale - am I right?

Well that's what this entire article is about.

Getting your ezine read and sales transactions being made.

So without further ado,

Here are few usable tips that you can start using in your business this evening.

Tip 1. Remember your goal.

With every change that you make to your ezine you must maintain your focus.

And exactly what is that focus you ask, to provide your reader with usable content and to make a profit. The question I like to ask myself before making any new editions to my ezine is, ""how will adding this new section help my reader, and how will it help me""

Tip 2. Increase your credibility

One of the easiest ways that I know of for increasing your credibility is to simply have an ""Ask The Expert"" column in which readers can have their questions answered by you on a regular basis, thus establishing you as an expert in your field.

Note: this is important if you want to be known as an expert, then you will have to give professional and thorough answers to your readers questions. The number one mistake you can make here is to simply give your reader some fluff.

Tip 3. Understand your target market.

For example, an easy way for you to get into the minds of your customers is by giving them a poll. You will want to poll them on issues related to your niche focus. By doing this you will immediately have a deep insight on your markets likes, dislikes, needs, and wants. It's a pretty sneaky way of getting the scoop on issues relevant to your market.

Tip 4. Increase profits.

You can feature a links section in your ezine that features resources targeted to your niche focus.

And here's another way to use your links section as a cash generator.

Let's say for example that you publish a paid web magazine on several closely related topics targeted to you niche. You could then constantly update the links section with a small sampling of the links from your paid web magazine.

So, if the focus of your ezine and paid newsletter are both website promotion, you could extract a set of more specific resources from your paid newsletter, and turn those into a feature of your ezine. At the bottom of that column in each issue, let readers know that the info came from your paid newsletter, and include a link to ordering info for that product.

Voila, instant sales.

Tip 5. Repeat visitors to your website.

Think about this for a moment.

Using the links section example from before, you could also feature links to your main website. You can't have this section filled only with your resources, of course, unless you have a massive website. But, at the end or beginning of this links section, you could feature the five most popular pages at your site to remind past visitors, and encourage new visitors, to visit.

Bonus tip --------------------------

Tip 6. A constant highly responsive promotional tool.

Don't be afraid to use your newsletter/ezine to promote your own products. In addition to regularly providing your readers with useful content, you should also use your ezine as a means of promoting your goods. But, this doesn't mean bombarding your readers with special mailings twice a day.

It's okay to send out occasional offers to your opt in subscriber list. After all - they signed up to receive your ezine and your special mailings are a part of that ezine. Just make it clear that they'll get those when they subscribe. Also, along with the occasional solo mailing, you should also use left over ad space to promote your own products. Every once in awhile, reserve a top sponsor ad slot for you. You'll be amazed at the response.

So there you have it. 6 quick and easy to use marketing tools for generating a profit from your ezine

Now that you have these tools, will you use them to the best of your ability, or will you continue to sit back and watch your peers become successful?

Only you know that answer...

About the author: Keir Smith is the creator of ""Email Strategies Explained"" finally you can learn HOW TO PROMOTE YOUR PRODUCTS using your ezine/newsletter while still providing your readers with usable content. For a limited time you can grab yours by <a href=""mailto:mylistprofits@getresponse.com"">clicking here</a>

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How To Get Traffic And Keep Customers

Author: Ben O'Rourke

Article: So your web site is up and you are now ready for all those visitors. But wait a minute, where are they? I am afraid it does not work quite like that. You have a lot to do in order to get traffic and to ensure that they come back again. Short and simple, it is all about the quality of your site in relation to the content you provide.

First of all you must research your keywords and pick the ones most appropiate to your site content. Doing this well will give you a good chance of getting traffic from the search engines. Search engines also love updated and fresh content and this is something else you will have to ensure you do regularly.

When visitors arrive you now need something to offer them to keep them happy. Best of all is free reports, or software, designed to blend in with your overall site content. Everyone loves something for free and the higher the quality the better. You can receive an email address in return and build up a relationship in this way.

Your set up your autoresponder to maintain contact and offer lots more information and advice on a timed basis. Try using training information and newsletters and ensure that it is relevant to your overall site content. People are happy to receive good quality content and will look forward to your emails.

You will gradually build relationships with your subscribers. This is really important so take note! You will come to be known and trusted in the areas you provide advice and information. Put up surveys and ask them if they have any questions or problems. Then help them out.

Recommend solutions you have tried and found to be good. Do not recommend something just to make a quick buck if the solution is not of a high standard. This is one of the quickest ways to lose trust and your traffic will dry up fairly quickly. If people are happy and trust you, they will also recommend you to their friends and associates.

You know that without your customers, or list, you do not have a business. So you really need to make sure you look after your list once you have one. Always try to do something special for them. Special offers and freebies only for them is a good way to show your appreciation for being on your list. Make sure to give them the absolute best value that you can and do not offer the same outside of your list.

Remember, forget to update your site on a constant basis and you have thrown the anchor overboard. Your business will slowly grind to a halt. Your traffic will dwindle away. And always remember to keep your visitors when they arrive. Work hard at providing valuable and useful content for them. You worked hard enough to get them to come now ensure you work just as hard to keep them. Sounds simple and is simple when you enjoy what you do.

About the author: Ben O'Rourke is an Online Marketer and Software Developer.

<b>Health Articles:</b> http://healthinfodocs.com

<b>Free Software:</b> http://seazzy.com/software

<b>Treats:</b> http://borjane.com/trck/p.php?che

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Tuesday, August 29, 2006

Why People Buy... And STOP Buying

Author: Bob Mellon

Article: WHY DO PEOPLE BUY... and STOP BUYING? Phil Herring, when he was president of Herring-Newman direct response advertising agency said, ""Buying decisions are made emotionally and justified rationally."" One of the most common mistakes both new and old sales people make is forgetting that the customer is king. Without customers, none of us would be in business very long. As the old saying goes, ""To the victor goes the spoils."" That means those who meet customers' needs the best get the prize - their business. And those who don't ... don't.

It isn't always the best product or service (although they must be competitive) nor is it entirely the lowest price (we have all lost sales to someone else who's product or service was higher priced). No, what we failed to do well enough was SATISFY THE CUSTOMER. Somehow we didn't read them well enough and provide the right reasons for buying our product or service instead of someone else's.

At this point, it's probably good to ask, ""Why DO people buy?

There is no single answer. Each customer has different reasons for buying and we must identify them - in individual sales, one at a time - and address them. In one-on-one sales, that means asking questions, lots of questions, to discover the real reason in the customer's mind.

Whether you're selling a product or service or developing advertising and marketing materials, there are some constants, which, if you lose sight of them, will lead to failure. A major rule to remember is the difference between features and benefits.

Features (which manufacturing and technical people love) are the specifications of the product or service. For example, in a car, it may be the size of the engine or the sophisticated airbag system or the economical gas mileage. But the buyer, the probable user, is looking for Benefits. When they buy a car with a large engine, it's usually to make it go faster. The benefit of sophisticated airbags is protection for the children and family. An economical car means it will save the owner money. Nd different features mean more to different buyers.

These are emotional reasons for buying, just like the car's color. The features are the rational reasons, which they use to justify the purchase.

It is not the features that are important to the buyer, but the benefits they provide. The secret is to put yourself in their place and find out ""What's in it for me?"" If you can answer - from their perspective - the question ""Why should I buy this?"" you are a long way towards making the sale.

In advertising or marketing pieces, you must speak to those benefits desired by the prospect/customer. Don't talk features except to describe the benefit it provides. And do NOT assume they know why a feature is important. If spelling it out results in one more sale, can you afford to omit it?

Another major principle to keep in mind is that your most valuable asset is your current customer base. These are people you have already sold. The ""leap of faith"" by the buyer, required to close any sale, has already been made. These people now believe in and trust you.

The challenge then, is to keep your customers. You have already made the investment in them when you sold them the first time. Unfortunately, too often we forget those already sold and focus on the next new sale.

BEWARE. This is one of those tenants that if forgotten, lead to failure. How can you avoid this problem? The best way is to understand why people stop buying.

There are five - and only five - reasons why people STOP BUYING.

* 4% are gone. They move, get promoted, transferred, divorced or whatever. They are simply no longer in a position to make a buying decision. * 5% change suppliers on the recommendation of a friend or business associate. (The brother-in-law syndrome) Stay in touch with them, you may get them back - sometimes quickly. * 3% change because of a true competitive advantage; an honest benefit offered over your product or service. * 14% change because they are unhappy with your service or product. * 68% change because of a perceived lack of caring expressed by some person in your company! Things like little or no contact, indifference, missed dates, budgets off target. A lack of concern shown by sales, service, shipping, accounting, management, someone/anyone!

Think about that! We lose almost seven out of every ten departing customers to our own inattention. The good news is you can - and should - manage and control your customer relations.

Remember, the phrase is ""The customer - not the prospect - is king.""

About the author: Bob Mellon is President of Creative Response Marketing, a marketing consulting firm specializing in direct response for businesses throughout Southern California. He can be reached at (949) 500-8009 or by email at Bob@CreativeResponsemMarketing.net

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Just One Article and WOW!

Author: Scott Raven

Article: Let me share with you a Real Life Case of Content in its most Valuable Form. I have been marketing online for about 1 year or so, maybe a little longer. Anyway, most of what I had been doing was Traffic Exchanges and a Forum here and there, safelists and push-button mailers (which I am now sure were probably mostly spam)...oh, and Banging my head against the wall because nothing was working well. Yeah, I would make a sale here or there, but nothing to be proud of.

After reading about Article Submission, I really put some thought into it and decided that surely I could come up with something. I figured, hey the worst that can happen is that someone reads my article and thinks it is horrible and doesn't visit. No big deal, right?

Well, here is the really cool part...

I wrote that article and submitted it to 3 or 4 free submission sites...that's all, just 3 or 4. Before I knew it, I was getting subscribers left and right. I did a search and found out that not only was my article showing on the submission sites, but it was showing up on several other websites and blogs. Boy was I surprised! People actually wanted something that I wrote on their own sites.

Now, besides the extra subscribers (over 100 in fact), I also got a nice surprise when the Google Dance took place a couple weeks ago. For those of you who don't know what the Google Dance is, it is the time that Google starts updating and changing their algorithms and updating Page Rank on all of the Websites that are indexed in their system.

After that particular dance, I ended up with a Page Rank of 2. Yes, that's right...PR2. Now I know that a PR2 is not a huge achievement, but get this...it was for a website that had only been registered for a few weeks. Now the really funny part of this is that until a couple of days ago, that URL was only a forwarding URL to my Blog hosted on Blogspot. If I went to the real URL for the blog, it was a PR0, but my forwarding was a PR2. Now, of course, I have that URL hosted and a site is up, but for a Forwarded Domain to pull a PR2 off of 1 Article is pretty Amazing.

This just goes to show you the POWER behind good Content! I have since changed most of my marketing methods to incorporate Article Writing as my primary method for Traffic Generation.

It works, folks! It Just WORKS!

About the author: Scott Raven is an Internet Marketer and Online Entrepreneur. He makes his home in Arkansas, with his Wife and 2 Daughters. You can visit Scott's Blog at <a href=""http://www.TheRavenProject.com"">www.TheRavenProject.com</a> .

This article may be reprinted and used on your site as long as No Portion of the article is changed and all Web Links remain Active. Copyright © 2005 TheRavenProject. All Rights Reserved.

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Should you use banners?

Author: Dr. Roberto A. Bonomi

Article: WHAT ARE THE BANNERS?

Are graphics or images used for advertising on the Internet, that you must be quite familiar with if you have been on the Internet for a while. At they capture your attention with their blinking animations and bright colors. But after a while, you start identifying them with ads, and stop paying them atention.

Let me ask you a straight question: Do you click over banners very often? I bet your answer is NO, because as a matter of fact the average CTR (clickthrough ratio) http://www.sharpermedia.com/ for banner ads is nowadays around 0.2%

In other words for every 500 times that a banner is shown, it gets clicked only once.

With today's CTR being a tenth of what it was in n1997, and continuing to drop, you must probably have two questions:

Should you forget about banner ads completely? and if not... How can you get a better clickthrough ratio?

The answer depends on how much profit can you make from each visitor to your site...

IF YOU CAN CREATE SIGNIFICANT PROFIT FROM EACH VISITOR

Then experimenting with banner ads can produce reasonable results

Start out small. Test the effectiveness of your banners in small campaigns Then go to big banner advertising.

Banners are a promotion method mostly suitable for online stores and similar sites with high profit/visitor ratio.

IF YOU CAN'T CREATE SIGNIFICANT PROFIT

If your site is an affiliate program site or you sell advertising space... Forget banners!.

HOW CAN YOU INCREASE BANNERS CLICK THROUGH RATIO?

Banners aren't about cool design or fancy graphics.

Your banner's purpose is not to look good, but to get people to click on it, arrive to your site and do what you expect them to do, like purchase your product or browse through your content.

It doesn't matter if people arrive through ugly or pretty banners, as long as they arrive

Include a ""click here"" note in your banners

Why? Because banners that contain the words ""click here"" get more clicks than those that don't.

People have been exposed to passive forms of advertising for decades, and thousands of new users arrive Internet every month. So if you don't tell them ""Click here"" they just don't know that they are supposed to do it in order to go to your web site.

Animation is your friend

Banners that blink or move, catches the eye better than an ad that is completely static.

But be careful because an over-use of animation will increase the file size of banners, and make them take a longer time to load, increaseing the chance that the visitor has already scrolled past your banner, before it even appears on the screen.

Use large text that clearly spells what you are about

Using pictures or yourr company logo is not always a bad idea, but you should make sure that there's enough room left for text.

Use a large font size

You'll have to get noticed and small text just doesn't stand out the way bigger text does.

Get right to the point and be brief

Don't try to explain in detail what your site is about, you should explain it at your site. You must use banners just to get the click to your site.

Outline the benefits

To get the user's click you must give him a good reason to visit your site. Words such as ""free"" and ""sweepstakes"" or a beautiful lady and a hint of sex usually perform extremely well in terms of clickthroughs.

But your banners must talk about what you really offer. If there's nothing free at your site, you can't use the word free in your banner, or you'll get the wrong audience.

So be careful with the tricks,. they can be very useful, and can cause problems as well.

Better small

The faster your banner loads, the more time it has to attract a response. So you should always remember to optimize your banners for size at: http://www.gifwizard.com /pn=64579 reducing the number of bytes your banner takes is CRITICAL to increasing it's CTR. Ideally, your banner should be 6000 bytes or less:

It is often a good idea to remove excess graphics or heavy animation.

I recommend OptiView at: http://www.gifwizard.com /pn=64579 as the best online tool you can use to reduce the size (in bytes) of your banners (and other graphics). It will compress your graphics up to 90%.

Trick banners

Banners like the following, pull quite a lot better than the standard ones.

The reason is that this kind of banners doesn't really look like banners, and many people just think that they are part of the navigation system of the site and click it.

Trick banners receive a very high clickthrough ratio when compared to normal banner ads, but their downside is that the traffic they bring can be of lower value, because visitors are tricked into coming to your site.

Targeting pays off

Try to place your banners on places that attract the type of people who might be interested about your site.

BANNERS STANDARD SIZES SIZE TYPE 468 x 60 Full Banner 234 x 60 Half Banner 392 x 72 Full Banners with vertical navigation 120 X 240 Vertical Banner 125 x125 Square Button 120 x 90 Button # 1 120 x 60 Button # 2 88 x 31 Micro Button

WHAT ABOUT BANNERS EXCHANGE?

If you can't afford it or just don't like the idea of paying so much for an advertising campaign, you can opt for a banners exchange program, where you display banners on your pages for free and in return, other members of the program show your banner ad on their sites.

This sounds like a good idea, because it doesn't cost anything. But is it?

For starters, several banner exchanges have a 2:1 ratio

So for every 2 banners shown on your site, your banner gets shown once on other sites, and there are programs with a 3:2 ratio

Many exchange programs don't offer targeting

So your banners will end being displayed on sites that have very little in common with your site and that leads to a low CTR for your banners.

Lets make some numbers

You join a 2:1 banners exchange program

You get 10000 pageviews a day, and each one of them show other people's banner

You earn 5000 impressions a day. Your banner is shown in 5000 places

As you have created some killer banners, you beat the industry average clickthrough rate of 0.2% and your banner receives a 1% Click Through Rate, so 50 visitors come to your site.

So you exchanged 10000 hardly earned visitors for a whopping 50 visitors to your site!

My advice: Forget about banners exchange programs. Only display a banner ad on your pages, if they pay you for doing it. And even though, make sure you earn more than you spent to bring the visitor into your web site..

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home-business.com"">http://www.easy-home-bus iness.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.</p>

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Opt-In List Building Is A Provable Success

Author: Shon Christopher

Article: There has been a lot of talk about the reality of success regarding opt-in lists. Due to this talk there have been many marketers partaking in surveys conducted to ensure that website promotion through opt-in list building is not just internet hype. The results obtained in these surveys have clearly shown that opt-in list building is still the hottest marketing tool for website promotion.

The surveys are also a means of eliminating some of the internet marketer's fears based on the technological advancement which might pose as a threat to the success of opt-in list building. It also helps bring new understanding to the huge earning potential that an opt-in list creates.

It is without a doubt that new website owners will have fear with all the SPAM filters making it hard for their prospective clients to receive their mail. However it has been proven that most opt-in list marketers have not been hurt by this technological advancement. This is due to the obvious fact that opt-in list subscribers are not being spammed as they have willingly parted with their email address.

Other fears that have hit the scene of internet marketing in terms of opt-in list building have been that most people are not willing to part with their emails these days. These fears are unfounded as the increase in broadband is making it easier and cheaper for people to get online. Therefore more customers are made available and are indeed willing to part with their email addresses.

The other reason for the success of opt-in list building is that many websites are allowing subscribers to join the opt-in list on the websites own home page. This is making it easier for people to sign up on the mailing list as opposed to having to click on another link to get the option of joining the opt-in mailing list.

Opt-in list building is about giving your potential customer the option and incentive they need to purchase your product or service. It is requires you to have the customer in mind. What are their needs and how can your product provide for those needs? A good opt-list building technique is about getting your customer to have a relationship with you.

Once you have your subscribers email address you have one foot in the door. Your subscribers are like minded people who are in some way interested in your product. Don't disappoint them by offering something that you cannot deliver. An opt-in list is also a good way to get traffic to your site. The best way that a website can survive is through generating consistent,growing website traffic.

About the author: Shon Christopher is the owner of http://www.advancedmarketingsoftware.com which offers 11 powerful software toolkits created especially for webmasters and affiliates to help them drive website traffic and increase sales.

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Suck it up, Wait it out, Google Will Pay-Off

Author: Jason Sparks

Article: We all know that google isn't just going to start pouring in the profits for you but you have to work for google to. You hav to have content that will help google tailor it's ads perfect to your google adsense site.

Google adsense is a break in ppc profit generators and the best thing is that it doesn't cost you one dime, just your time and dedication to building the best google site for google adsense you can.

Everyone has their own tips and tricks as to what makes there google adsense profits for them, but not all these tips always work for other google adsense clients in the same way.

Before you go purchase your domain, sit down at the computer and search content on the topic of your choice, for your google adsense site.

research the google adwords to find highly searched keywords through the search engines.

Once you've researched your google adsense site topic, do it again. You want to grasp as much information on google as you can. The more honed you are to whats out there, the better you can design your site and the content in it.

Your site must have the content other sites lack. To bring in the traffic. You ever did a search on the title of any article you've just added to your site, to see how many othe sites contain that same exact article. You ought to try it sometime.

You'll find the same article on similar google sites, all over google. the richer the content that is in your site the better.

i once watched a google adsense site sell on ebay for $7,000.00 I went to check this site out and it was the shottiest thing i ever saw but it had a google page rank of 6. i couldn't believe what I saw but the content as I surfed through it all made perfect sense.

every piece of content on that site was specifically tailored to babies. i wish i could remember the sites name but the site layout was horrible but the content was absolutley inline with a lot of things other google adsense clients talked about. Needs to increase exposure,"" rich google content"". Don't try to trick google spiders or search engines, it may work for a bit but it will catch up to you and could get you thrown out of google for good.

As google state <b>""No Evil"",</b> they live by this quote. So don't try anything stupid. A good honest google generation book to read is <b>""How To Build An Adsense Kingdom""</b>, <i>by:Eric Holmlund</i>. It's got a lot of good sense about building your google sites and maintaining your google content.

It tells you how to create your adsense kingdom in no time with just a little patience.

A good site creation tool as well for google adsense is <a href=""http://www.articlesystems.com"">Article System</a>. It is a webbased application which I do wish was local based but it works well. moderately priced. for $72.00

A few words to close with:

1. Don't try to fool google, it will burn you. 2. The better you study your google site, the better you can make it. 3. Make redirection links to google adsene site you totally redo, this keeps old traffic coming back with out having to do a google search for your new site. 4.Keep your website code clean and organized. 5.Make sure your google content is rich and original is good as well. 6. HAVE A GOOD TIME DOING IT!

Author:Jason Sparks

About the author: I'm a father of 2 wonderful children and married. I'm wanting to try the world of writing and New! still I hope what I bring to you Can help Build your site with topic orientated articles.

<a href=""http://www.Seo-Building-Guide.com""><b>Seo-Building-Guide</b ></a> <a href=""http://www.seo-4-idiots.com""><b>Seo-4-Idiots</b></a>

<a href=""http://www.adsense-solutions.com""><b>Adsense-Solutions</b>< /a>

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Monday, August 28, 2006

Free Marketing Tip #4: Share Your Knowledge

Author: Debbie LaChusa, 10stepmarketing

Article: If you're a small business owner or an independent professional offering a service, you very likely know a lot about whatever it is you do. For example, if you're a chiropractor, you know a lot about health and wellness. If you're an accountant, you know a lot about financial matters. If you're a coach you know a lot about helping people accomplish their goals and achieve success in whatever aspect of their life or business you coach them in.

<b>Sharing what you know is an excellent way to market yourself and your services.</b>

And the best part is, in most cases it won't cost you a dime. So, for those who are on a tight budget, it is ideal.

This is not giving away your services for free, but rather introducing yourself, your services and your business to people who could benefit.

<b>There are all kinds of ways you can use this small business marketing technique to start attracting new clients to your business.</b>

Here are 10 ideas to get you started:

<b>(1) </b> Identify a topic you know a lot about, related to your business, and that you think would be helpful and valuable to your ideal clients.

<b>(2)</b> Put together an outline on this topic, that you can use to create an oral presentation, or a written report.

<b>(3)</b> Get out and speak on this topic to groups of your ideal clients.

<b>(4)</b> Teach teleseminars on this topic to groups of your ideal clients.

<b>(5)</b> Publish and distribute a Free Special Report on this topic.

<b>(6)</b> Publish and distribute a Free Ebook on this topic.

<b>(7)</b> Publish and distribute a Free E-Course on this topic.

<b>(8)</b> Publish a regular ezine or e-newsletter on this topic and related topics.

<b>(9)</b> Create and distribute a free audio course on this topic.

<b>(10)</b> Include some form of promotion, or special offer with your free content.

All of these small business marketing techniques are a great way to introduce yourself and your content to potential clients. They get you and your business out into the marketplace, for little or no cost, and can start attracting the kind of clients who are most interested in what you have to offer.

(C) Copyright 2006 Debbie LaChusa, 10stepmarketing

About the author: Debbie LaChusa created <a href=""http://www.10stepmarketing.com/guidebook.htm""> The 10stepmarketing System </a>to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week <a href=""http://www.10stepmarketing.com/ezine.htm""> Marketing E-Course </a> when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

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How can website's awards benefit you

Author: Dr. Roberto A. Bonomi

Article: WHAT ARE WEB SITE AWARDS?

Awards are small pictures, sometime animated, with some text and cute graphics in them. They are like Internet's trophies that might make you think that they have no actual purpose, and have been placed in the site only to look good and to make you think that this is an important site.

But Awards actually have a function, though many webmasters (who sometimes display awards on their sites) don't have a clue on what are they for.

WHAT DOES AN AWARD WINNER GET?

THE AWARD'S GRAPHIC that unless you have received it from someone extremely known, it usually has no value at all. A LINK FROM THE SITE THAT GAVE THE AWARD If the linking page gets a lot of traffic, it's worth something, but if it's a low-traffic site, it won't give you too much visitors.

WHAT DOES AN AWARD GIVER GET?

A good promotion method!

Why?...

A LINK POPULARITY BOOST. With the Award he can give cut 'n paste HTML-code. That code is used to install the award to the winner's site, AND to link it back to the site that gave the award.

AN IMPROVEMENT IN SEARCH ENGINE'S RANKING The link popularity helps the person that gave the award, going up in search engine's ranking, especially if the awards are given to sites that deal with similar topics as his own site.

VISITORS The HTML-code that he gives to the winner brings visitors to the award giver. Not many, but the importance of this point depends on how many Awards you give. Can you give away 1000 awards? Can you give 5000? And what happen if they get clicked just twice a month? You get thousands of visitors!

CONCLUSION

You will benefit much more giving than receiving awards! If apply for awards, choose sites with high traffic and sites that offer a prominent link on their site for winners.

Wining smaller awards might also give you some links. The real prize is not the Award, but the link that can be gained from the site that gives it to you

WHAT DO YOU NEED?

A nice award picture Linking instructions to pass out to the ""winners"".

To limit the sites that can apply for your award, to the ones theme targeted with your site's content, so that you will gain targeted links that will help you with your search engine promotion efforts Visit: Award sites at: http://www.awardsites.com/menu.htm and Website awards at:http://websiteawards.xe.net and submit your award to those sites, in order to drive more award-hungry people to your site.

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.</p>

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You should know the follow up secrets!

Author: Dr. Roberto A. Bonomi

Article: Consistent follow is the second challenge you will face as business man. Once you have solved the first challenge, that is: attracting prospects to our web site, the challenge lies in generating the most profit from the existing flow of leads.

The typical marketer usually sends out a single brochure or catalog, make one follow up call, or send out one fax, and then sit back and wait... He hopes the prospect will visit his web site, place orders, or e-mail with further questions. Even seasoned marketers sometimes neglect the crucial follow up activity. I've done it at times myself.

When you think of long distance phone and fax calls, and snail mail letters, then follow up can become expensive, but on line follow up through e-mail is extremely low cost, and could be considered the ideal follow up marketing tool.

WHY DO YOU NEED TO FOLLOW UP?

Because it's a fact that most people typically don't buy as a result of marketing contact.

I suppose that you receive as much e-mail as I do, and read in magazines and newspapers as many ads as I do, and see in TV and even walking by the streets as many advertises as I do. Do you really pay attention to them? Do you believe them?

Well, I don't know which is your answer, but most of people don't. It's a studied case that people need to be exposed not less than 7 times to the same ad to start believing in it. So definitely success is in the follow up, not only because it will produce the sales you are waiting for but because it's not unusual for some follow up marketing contacts to generate approximately the same percentage of sales or other desired action as the initial contact.

Why initial marketing contacts don't work? For many reasons like:

A second marketing contact makes the prospect forget about your offer Procrastination makes that people misplace offers Prospect accidentally deletes your e-mail Prospect is so busy that although he likes your offer, now he hasn't enough time to consider it seriously Not yet decided Not yet enough information Not enough money at this time Your prospect haven't yet developed enough trust in you Etc.

So the more contacts you have with your prospects, the greater chance they will finally act on your offer.

But in a sales process are many different stages, some of your prospects will need only a few contacts to act, others might need months of follow up. And the question is will you persist at follow up long enough to motivate your real prospects to act on your offer?

If you want maximum sales, you should seriously consider implementing a systematic follow up system. Otherwise, you will most probably waste a significant percentage of resources you invest to acquire your leads.

Once your ads start pulling prospects to your web site, a good follow up is the most important task that you must assume. You have to convince your might be clients, that you have the best product or service there is, and that's only done with a good follow up.

Once one of your prospects visits your web site, or reads one of your ads, you need to obtain his e-mail address, in order to follow up showing him different benefits of your product/service, over the following weeks or months.

You can follow up your prospects in three ways: By hand follow up. Autoresponder's follow up http://www.easy-home-business.com/autoresponder.html Full Automate Marketing follow up http://www.easy-home-business.com/automate-marketing.html

We will talk now about the first way, and you can read about the other two following the links

BY HAND FOLLOW UP:

You have to open several files for the different follow up stages, your might be customers will go through, like:

""e-mail addresses.txt"": Here you will put every e-mail address that you harvest from the web, buy, or receive free. To eceive FREE follow up leads click here: http://www.trafficwave.net/members/robertob/freetrial.html ""e-mail addresses2.txt"" : Here you will put all the e-mail addresses of the people to whom you have already mailed your offer, to follow up them with a new offer after a while ""e-mail addresses 3,4,5,6 etc.txt"" : Here you will put e-mail addresses of the people that received your 3rd follow up offer e-mail, 4th follow up offer e-mail, etc. ""prospects.txt"": Here you have to put the e-mail addresses of the people that reply to your offer ""prospects 2,3,4,5 etc.txt"": For the different follow up messages you use ""customers.txt"" Here go the ones that finally bought from you. If you work a MLM Network you will call this follow up file downline.txt ""customers or downline 2,3,4,5,etc.txt"" For the follow up messages you will need to send offering new products to your customers, or training your downline ""removes.txt"": this is a VERY important file where you should put all those that asked you to remove them from your mailing lists.

And the way to use this follow up files is like this: Suppose you open ""e-mail addresses.txt"" and make a mailing with your mailing program. Once you finish the mailing you will have to ""SAVE AS"" the file as ""e-mail addresses2.txt"" and erase all the e-mail list from e-mail addresses.txt

Every day you will have to check whom you have to follow up, with a new e-mail, and to do that you will need to have a spreadsheet with dates for every file like this name of the file follow up date follow up date follow up date follow up date follow up date

Follow up is a job that will take time from you but, if you aren't very precise you will end sending the same message twice or not sending all the needed follow up messages, which will end up with no sales.

But if you want to have an Easy Home Business, for your follow up, you must think in using an Autoresponder, or better A Full Automate Marketing Follow Up

Click over the following links to read about: Autoresponder's follow up: http://www.trafficwave.net/members/robertob/freetrial.html

Full Automate follow up: http://www.easy-home-business.com/automate-marketing.html

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home-business.com"">http://www.easy-home-bus iness.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.</p>

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The best autoresponders that I know

Author: Dr. Roberto A. Bonomi

Article: Autoresponders are ""e-mail on demand"" that work like this: When a customer sends an e-mail to certain address manned by an autoresponder, this powerful mailbot automatically fires back an e-mail response, and it does it immediately, 24 hours a day, 7 days a week. This is a really effective tool for an easy home business!

Below is an explanation on how work the best three follow up autoresponders I found: ""Traffic Web"", ""Get Response"" and ""A Weaber""

Get Response Autoresponders

They offer a FREE Smart Responder follow up and a Smart Responder PRO follow up. FREE Smart Responder follow up is the fastest, most sophisticated and most feature-packed, automated, personalizable follow-up autoresponder on the web! Of course, you get far more features with a Smart Responder PRO follow up account. But with your FREE Smart Responder follow up, you get the following:

Instant, reliable delivery (in only 20 to 30 seconds!) Unlimited, reliable follow ups (up to 5, 10 even 20 times!) Unlimited FREE autoresponders per person (create as many autoresponder follow up accounts as you want, no questions asked!) Unlimited follow up message length (can be as long as you want!) Unlimited follow up message changes (whenever you want, 24-7!) Set up and account management are as easy as 1-2-3! Easy-to-use, password-protected online control panel Powerful, easy-to-configure personalization features of the follow up Smart tracking features (know instantly and precisely which follow up autoresponder and follow up message are pulling the most!) Database of your follow up prospects' e-mail addresses Database access 24 hours a day, with powerful mailing list management features (e.g., view removals, prospects, etc.) Automatically maintain your follow up mailing list and keep it clean (bad e-mail addresses are automatically removed for you!) AOL and WebTV friendly Built-in anti-spam filters And best of all... it's free, so can ask a Smart Autoresponder for your follow up, right now! here: http://www.getresponse.com/?90000

AWeber Autorespoders

AWeber's automated follow up system will save you time! It will maximize your marketing efforts, keep you organized, and make you a ton of money.

Experts have shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase. If you don't sell your prospect with your very first message, then you don't make the sale. With AWeber Autoresponders: http://newsletter.easy-home-business.com/hts/aweber.html your prospects will automatically receive your follow up marketing message the essential seven times. And they offer:

Toll free phone support for clients in the United States and in parts of Canada. International phone support, as well as support via e-mail and fax make asking questions and corresponding with AWeber easy. Lightning Fast Autoresponses for your follow up. Your prospects' requests for information are processed in real time, and sent within 5 seconds. The existing AWeber platform currently supports thousands of follow up users. Most machines run at only approximately 30% of total capacity at even the busiest periods, and additional capacity can be added within 24 hours. 30 days risk free follow up trial! An Affiliate Program that gives you money by referring others to this fabulous follow up service. You simply send prospects to a custom URL AWeber will supply you with, and the rest of the sale will be handled by them!

A very good idea could be to ask for a free follow up Demo, and you can do it here: http://newsletter.easy-home-business.com/hts/aweber.html

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home-business.com"">http://www.easy-home-bus iness.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.</p>

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How To Do Link Popularity

Author: Dr. Roberto A. Bonomi

Article: Cyber-Robotics, in a typical month, gets over 2 million hits; however, we only average 3 to 5 visitors per day from the search engines.

Do the math - that works out to anywhere from 84 to 155 visitors per month provided from the likes of Alta Vista, Lycos or Yahoo.

Very small numbers when compared to 2,000,000 hits. The secret to our success lies in the sheer number of links that point in our direction.

This is how truly qualified traffic comes in our direction, and this is the best means securing visitors to your site as well, as long as everyone is linking to only websites that match each other's subjects or themes.

You can check your site's popularity on the web in just a matter of minutes. Currently, there are a number of services out there that provide link popularity checking. Notable among these is LinkPopularity.com -

http://www.linkpopularity.com

They provide this service for free and offer tips on how to improve your link popularity (Not only that, but there is nothing to stop you from entering a competitors URL and checking them out!).

One thing that you need to be on the alert for are services that offer to improve your traffic by means of automatically generated link pages for you to post in your website.

On paper, the potential they offer looks good. But the pages are usually chaotic, with no themes or common thread at all. This is a quantity versus quality approach, and may actually derail your efforts.

Since you are linking to a number of sites on pages that lack cohesive themes, you simply have no way to know if those other sites have any traffic at all that has any bearing whatsoever on your themes.

If most of those sites have little traffic, say less than one hit per day, then what good is it to be linked in this way?

Not only that, but you are actually being even more counterproductive; to belong to a consortium such as these, many times you need to put up banners that may advertise competing products, and then they may even want you to host another page of links and submit them to search engines.

You are aiding and abetting them in this sloppy method of link production (and that's all it is, link production)! It begs the question; is this the way to bring in truly qualified traffic to your site?

The answer to this question is no. What you end up with is pages full of potentially unrelated links, and your site being added to a similar page elsewhere! Is this the way to get qualified traffic? Of course not!

As the search engine's robots evolve, they are becoming even more aware of sites that link like this. If you have pages like this, you are actually doing yourself a disservice, because the search engines will not help you out.

Even the Zeus robot will back out of pages like this; it views them as cancerous growths on the body of cyberspace!

The real solution is simple; you need to be linked to common sites, or themesites. This is the best way to improve your traffic.

Again, look at the numbers. The more links you have, the greater your traffic. You want that traffic to stay and look around your site, not pop in and right back out because it was not what the visitor was looking for.

If you have a common theme to the site that sent you the traffic, chances are they will be real qualified visitors.

This is the real secret of Internet marketing. For years, the search engines and their backers made it appear that they were the only game in town.

More and more, as the way the web operates evolves, the less this is so.

Again, look at the numbers at Cyber-Robotics. The more links you have, the better your traffic, bottom line.

Once you have those, then you are really on your way to getting the traffic that you want, and the traffic you deserve.

So, in short, you need to -

- Check your link popularity to see if it needs improving - Build the links you need to increase your qualified traffic - Improve your site's content to help you keep the traffic once it arrives - Stay away from sites that provide quantity over quality

By following these steps, your site and your web-based business will reap the benefits of improved links.

The author of this article is David Notestine, the creator of the Zeus Internet Marketing Robot, that I use to build my Easy Home Business Site. If you would like to receive thousands of visitors to your web site, you can download a free copy of the Zeus Marketing Robot from here: http://newsletter.easy-home- business.com/hts/zeus.html

with my best wishes Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.</p>

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Sunday, August 27, 2006

3 Things You Should Know When Marketing Online.

Author: Avisen Moonsamy

Article: From: Avisen Moonsamy Publisher, The E-marketing Course

If I tell you that marketing online is easy, then you would say that I am a liar.

On the other hand, it is not difficult when you have the right tools and ideas.

Listen and understand carefully what I tell you and you shall rake in cash from your online marketing.

The first rule is:

1) Never Take Advice From Someone Actually Not Doing It. Believe it or not, there are many people online who begin their quest and want to teach you something that have learnt from someone else.

Don't believe them. They don't speak from experience.

These guys want to teach you how to an effective marketing when they themselves are not earning a penny from their marketing.

2) Be Prepared To Test, Test and Test. You shall notice that 95% of the marketing techniques that you will try shall fail. The only remaining 5% will succeed.

To know the 5% of your marketing strategies which work, you need to Test, Test and Test.

If you are not testing your marketing strategies, you are shooting in the dark.

3) Use Other People's Skills, Ideas and Talents. Why waste your precious time and find a solution when someone else already has it.

But is it fair to use other people's knowledge? Yes, but as long as you are creating a win win offer for that person rather than exploiting them.

This is called Leveraging. Most successful Internet marketers use this secret to boost their income. Most of them use the internet as a leverage to sell their product online.

It you don't leverage, you'll be trading your time for money.

With these 3 rules in mind, your marketing could be much better. So apply them to your business, whatever it may be and you shall see the results. Guaranteed!

About the author: Article by Avisen Moonsamy. Avisen's Free e-marketing course is a marketing goldmine containing proven and unique ideas and techniques to help you make money online. It's guaranteed or you get paid $25! So, sign up for this amazingly FREE marketing course at: mailto:www.avisen@opportunity.com

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How To Supercharge Your Profits By Making One Small Change

Author: Bryan Kumar

Article: How To Supercharge Your Profits By Making One Small Change By Bryan Kumar

Has someone ever talked to you about a problem they were having? And as you heard what they were saying, you knew that you could fix their problem! You knew that you had the perfect product, the perfect solution for them!

But...they didn't buy what you were selling.

Or maybe you've had this experience online. You knew you had a product that was in demand, you had the offer on your web site, and you were asking a reasonable price for it. But no one was buying.

How could that be?

Having the perfect solution is not enough. Knowing your product inside out is not enough. And sometimes, even being excited about your product is not enough.

So, how do you sell effectively?

First of all, you have to believe without any doubt in your mind that what you're selling is in fact going to help the customer, that it is going to improve and enrich the customer's life, that it's going to make the customer's life easier, richer or more enjoyable in some way, that it's going to have a positive impact on the customer.

You have to believe in your product so much that you can shamelessly plug it - to anyone! Without any guilt. Because what you'll be doing is not ""selling."" You will be genuinely trying to help the other person by offering him/her a solution that you really believed would make his/her life better in some way.

People like Jay Abraham and Allen Says are really phenomenal at this. I believe that the reason they're so brilliant at marketing is because 1) They truly believe that the product (or service) will help the customer, and 2) They genuinely want to help the customer. Their main focus is on the customer and how they can give. Making money is secondary. It's a bi-product of that process.

This is a very powerful way to look at your business, and product. Most people will dismiss it and never understand the true power behind it.

The most effective way to sell is to not sell at all. Instead, focus on how you can help and provide true value to others.

Your next step is to be able to communicate your passion/excitement about the product, and it's benefits, to the customer.

You see, it's not enough to want to help. And it's not enough to be excited and passionate about your product or how it will help the customer.

You have to be able to get the customer to see it the way you see it - to see those benefits and reasons that get you so excited. They need to be able to feel those emotions the way you feel, about the product. They need to be able to easily imagine how much better the future would be by using this product, just as you're able to visualize it. Show them the end result in perfect clarity and intensity, just as strongly as you're able to see it.

You're really putting a part of you into the sales letter.

Stop and ask yourself why you are so passionate and excited about your product? Many of us are able to see and feel those great benefits internally but are not able to put it to words or describe it to others with the same intensity and clarity.

One of the most powerful things you can do to really charge up your sales copy is to be able to transfer those mental pictures, emotions and excitement onto paper.

Each time you sit down to write your sales letters, start by getting in touch with those feelings and mental pictures that get you excited about the product. Feel how you would feel when you saw the customer reaping the benefits.

Then, put those thoughts and feelings onto paper. A great marketer is really a great story teller. A great marketer is a great communicator.

If your product doesn't get you excited, you may want to get to know your product better and really learn about all the benefits it provides, or think about finding another product that does get you excited.

If you don't believe in your product, you can't convince others to believe in it. If you don't feel that your product really provides a substantial benefit, you'll have a hard time trying to illustrate the benefit to the customer. If you're not excited about your product, it will be very difficult to get others excited about it.

Ask yourself why you're selling the product you're selling. Is it only because of the money?

Or is it a solution, a benefit, an end result that you want to share with your customers, to project your excitement about the product to them, and to add more value to their lives in some way?

Find out why you want to sell what you're selling, and you'll learn to sell it better.

Sincerely,

Bryan Kumar

F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hours or LESS... Guaranteed! Just Go To This Site: http://www.bryankumar.com/24reportak.htm

Copyright © 2003-2005 by BryanKumar. All Rights Reserved.

About the author: Bryan Kumar has been teaching others how to profit from the Internet quickly and easily, using informational products, since 1996. His ebooks and reports have received rave reviews from some of the best marketing minds online.

Bryan is best known for taking the most powerful marketing strategies and concepts, and simplifying them so it's quick and easy to implement. You can learn more about him at: http://www.BryanKumar.com

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