Saturday, September 30, 2006

10 Marketing Strategies for Sports Betting Sites

Author: Les Romhanyi

Article: So you have a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?

In the old days new sports gambling sites would simply just start aggressive Pay Per Click campaigns. With today's Internet the search engines no longer allow gambling sites to advertise and that includes a ban on search engine PPC. Removing this type of advertising forced the online gambling providers to come up with other ways of increasing their popularity.

There are a number of strategies you can try in order to attract potential members to your sports betting sites.

1. Optimize your site for higher ranking in the organic searches. This is a tough one seeing as the competition is very steep. Don't use questionable tactics, just be honest with your SEO and optimize the pages for the content that is actually on each page.

2. Generate topical content well in advance of the sporting event that you would like to promote. Generally speaking, search engines can take 3 to 12 weeks to find new pages so unless you are really up on how to get the pages indexed quicker, give new pages plenty of time to be discovered by the search engines.

3. Allow other sites to use your topical content in exchange for a text link back to your site. Doing this allows you to gain extremely valuable one way text links that will help to increase your link popularity. Just make sure you choose the text for that link carefully and the site posting your article maintains credit to you as the writer.

4. Post articles from other sites. Make sure that the article you post on your site is full of keyword rich text and optimize the page that contains that article for the contents of that article. When done properly this can greatly improve your chances of being found in a search engine for that articles topic.

5. Add a Forum to your site and create categories that promote the events that your site specializes in. For instance, if your site is based out of Europe you might want to make a bunch of categories based on Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Doing this will generate keyword rich, topical pages that eventually will be indexed by the search engines. The more active you're Forum, the greater the chance of creating countless pages that the search engines will love.

6. Join forums on other sites and actively contribute to them. You see when posting to other forums your signature is added to the bottom of your post. In your signature you have an opportunity to place some text that could be used to promote your site. Also, some forums will allow you to place text links within the signature. Be respectful and do not stuff the signature with too many text links.

7. Add your site to as many directories as you can. Some directories can take a long time for inclusion, the DMOZ for instance, so you should apply to them as quickly as you can after launching your new sports betting site.

8. Reciprocating links can be helpful as long as you carefully search out potential linking partners. Make sure that the sites you are linking to are quality sites that you yourself would actually spend time on. A good rule of thumb is this - if you would bookmark the site others would probably bookmark it as well and therefore, the site would be a good site to trade links with.

9. Offer affiliate programs to other webmasters. If you offer affiliate programs make sure that you actually pay your affiliates in a timely manner. You would be surprised at how many sites actually don't treat their affiliates very well. Treat the affiliates like the limited partners that they are and that level of respect will more than likely result in your banners and text links gaining better placement on the affiliate's websites.

10. Purchase banner space on sports related websites. This can be an expensive proposition so you really need to take care in selecting the sites you want to buy banner space on. Don't base your decision on Alexa ratings alone as these can easily be skewed. Also be wary of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and don't take their word for it, use an independent third party tracker for unbiased results.

Just like everything else in life there are no guarantees but if you adopt some or all of the above mentioned marketing strategies, your site should see improvements over a short period of time.

About the author: Les Romhanyi is an SEO specialist with many years experience placing websites at the top of all major search engines. Big Juice Media is a Sports Betting Marketing company based in Canada. http://www.bigjuicemedia.com

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

7 Mortgage Marketing Tips for Loan Officers

Author: Ameen Kamadia

Article: It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!

Mortgage Marketing Tip #1

Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.

Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that's exactly what you want them to do.

Make the headline powerful and include a benefit.

Examples:

3 things you can do today to improve your credit Here's something you might enjoy... I started thinking of you when I read this article...

Make sure to include a headline in all your media and it will increase your results.

Mortgage Marketing Tip #2

When you do something for a client, brag about it.

What I mean is, if you accomplish something, make it a big deal.'

""Mr. Hity, I was holding my breath for a while, and that collection on your credit report made it real close, but I fought for you and got the lender to approve your loan!""

That's a lot better than saying, ""Hi, your loan was approved today. Congrats.""

Make yourself out to be the valuable professional you are. Make sure that your clients know exactly what you do for them.

Mortgage Marketing Tip #3

Write thank you notes to people everyday.

This one mortgage marketing tool can make you so much money your head will spin. Everyone loves to be appreciated and acknowledged. Being nice and having manners are a thing of the past. But when you take the time to thank someone, you connect to them on deeper level.

Get yourself some thank you cards from the stationery store and thank people who did something for you today. It could be for anything,

Thank your mailman for bringing the mail up to the office Thank the underwriter for a speedy decision Thank your client for calling to say they would be late Thank the realtor for the referral.

These cards can make someone's day. And you really stand out from the crowd as a caring mortgage professional when you use them.

Mortgage Marketing Tip #4

If someone answers your phone for you, have him or her use the following line.,

""He/she is working with a client right now, let me see if he can take the call.""

This does a couple things,

1. Makes you seem busy even if you are not. This shows the client that you are in demand and confirms that he made a good decision by choosing you. 2. Allows you to not talk to people you do not want to talk to 3. Allows you to say to the caller, if you pick up, that they are important enough to you to interrupt an important client meeting.

This might not be a ""traditional"" mortgage-marketing tool, but it will make you more desirable. And while it will not make the phone ring more, when it does, you will get respect from those on the other end of the line.

Mortgage Marketing Tip #5

CANI

Constant and Never Ending Improvement Do something everyday to improve your business. 1 small change everyday can make a huge difference in a couple months. Implement one mortgage marketing tool at least once a week. At least.

Over the course of a couple years, the results will be dramatic.

Just one small thing is enough. Examples are: · Hanging a certificate of completion on the wall · Hanging a testimonial on the wall · Adding a signature to your emails · Adding a small consumer article to your website · Subscribing to The Millionaire Loan Officer Newsletter at http://www.mortgagebrokertraining.com/newsletter.html · Reading the FREE articles on mortgage broker marketing at http://www.mortgagebrokertraining.com/mortgagemagic.htm

Mortgage Marketing Tip #6

Look at other businesses for great ideas to adapt to your business

Most innovations come from other businesses.

Like the drive thru window. Who knows who started it, but fast food places use it, banks use it, pharmacies use it, and even restaurants are experiencing success with it.

What new services do you use that make your life easier? Can you adapt these to your business? How about emailing potential customers the interest rate everyday if they request it? Or Providing a Post-Closing Kit with items clients will need when moving?

You can use the marketing tools from other businesses too. If you see a marketing piece that really gets your attention, think about how to adapt it and use it in your business.

Mortgage Marketing Tip #7

It doesn't matter how good a loan officer you are - if you suck at marketing, you will starve.

Knowing how to get clients is infinitely more important than any other knowledge you may attain.

Tony Robbins is not the best NLP trainer out there, but he is the richest because he knows how to market himself.

The Men-Mars, Women-Venus guy is not the best marriage counselor out there, but he sure made a killing in books, tapes, and seminars.

The best mortgage lending marketing tools are available at MortgageBrokerTraining.com's Mortgage Bookstore.

How much money you make has very little correlation to how much you know. Of course you must know the basics, but other than that, it makes very little difference at all.

He who markets best, makes the most money.

About the author: Ameen Kamadia, ""The Millionaire Loan Officer"" is a mortgage consultant, coach and trainer. For more free tips and strategies visit http://www.mortgagebrokertraining.com

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Your consumers may know more about your competitors than you do!

Author: Jeremy L. Knauff

Article: It wasn't long ago that consumers had a limited selection of companies that they could choose to deal with. This was often dictated by geographical boundaries, how much or what type of advertising was used, and specific needs. That isn't the case anymore. Thanks to the internet and the declining cost to advertise through a growing number of mediums, companies are able to compete on a national and sometimes even global scale. Gone are the days of being the only video store or travel agent in town. Now all a consumer has to do is spend a few minutes signing up at <a href=""http://www.netflix.com/"">Netflix</a> or browsing <a href=""http://www.travelocity.com/"">Travelocity</a> from the comfort of their home or office.

Some companies are making it easier for consumers to get what they want, how they want it, when they want it, adding a certain level of transparency to their respective industries. A consumer doing their research is probably going to know more about how you stack up against your competitors than you do most of the time. If you're concerned about this, it may be because you aren't doing everything you can to provide the best possible service or product to justify the price you're charging. It could also be because you don't know enough about your competitors and their business practices.

Rather than looking at this new playing field in a negative light, you can use it to your advantage. Consumers can quickly compare your product, service and price to most or all of your competitors - often in a matter of hours if not less, but you can do the exact same thing! By keeping tabs on what your competitors are doing you will be more competitive because you are proactive. You'll be keeping them reacting to what you are doing rather than the other way around.

Are you ready to start competing on a new level? Set aside some time and do your homework. Learn as much as you can about your three biggest competitors and then stay one step ahead of them. You'll be surprised how much your profits increase!

About the author: <a href=""http://www.wildfiremarketinggroup.com/jeremy-l-knauff.php""> Jeremy L. Knauff</a> is the founder & CEO of Wildfire Marketing Group, a full service <a href=""http://www.wildfiremarketinggroup.com"">Marketing + Advertising Agency</a> specializing in helping small companies compete with larger companies - and win!

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Can you increase business without putting more time in?

Author: Jeremy L. Knauff

Article: As business owners or managers we often find it difficult, even in the best of situations to get out and seek new business. You've probably thought that if you could just find a way to squeeze that into your day without spending more time away from your family or working weekends, you'd be all set, right? Guess what? You can and all that it's going to take is a little preparation.

1. Keep a box of business cards in your car. That way, you can always keep a stack of cards in your wallet or business card holder.

The next time you go out to eat, leave a card on the table when you leave. Drop a business card in each bill you mail out. When you're at the book store, slip your card into some of the books related to your industry. Be sure to put them near the middle of the book so they don't fall out when someone is casually flipping through. Place a card rack full of your business cards on the counter of your dry cleaner. Most of them are more than happy to help out a good customer. Give each friend a stack of your business cards to hand out.

2. Make a goal of meeting at least one new person each day. If you overhear someone mention your industry or a hobby of yours, make a point to introduce yourself. Start a conversation while you're waiting in line at the bank or the Office Depot. You may never see or even talk to these people again, but chances are good that you will.

3. Never eat alone. You have to eat and so does everyone else, so why not use that time to catch up with friends and associates? There are a few benefits for both of you here.

You can keep in touch with people without taking a lot of time out of your work day. By interacting with people that you enjoy being in the company of, your stress levels will go down. Your name stays at the front of their minds - great for referrals! 4. Network in one non-work related organization. It can be anything - a baseball team, a church or charity, a community group - pretty much anything. The idea is to have the ability to network without the usual competition that you would face in a Chamber of Commerce or other business related organization. If you don't currently participate in something that's not related to work you should seriously consider it. It will help you create a balance between your work and your personal life while opening up a channel for new business.

About the author: <a href=""http://www.wildfiremarketinggroup.com/jeremy-l-knauff.php""> Jeremy L. Knauff</a> is the founder & CEO of Wildfire Marketing Group, a full service <a href=""http://www.wildfiremarketinggroup.com"">Marketing + Advertising Agency</a> specializing in helping small companies compete with larger companies - and win!

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Friday, September 29, 2006

10 Ways Focus Groups Can Propel Your Profits

Author: William R. Nabaza of http://www.Nabaza.com

Article: 10 Ways Focus Groups Can Propel Your Profits by: William R. Nabaza of http://www.Nabaza.com

A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.

1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.

2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, faster, heavier, etc.

3. They can give you ideas for new products or services to develop and sell. For example, a new gift wrapping service for your products.

4. They can help you solve lingering problems with your business. For example, you could give your employees incentives to solve slow production.

5. They can give you new ideas on how to cut costs and save money. For example, you could recycle damaged or old products instead of trashing them.

6. They can find new ways to improve your current customer service policy. For example, hire extra operators so you don't have to put anyone on hold.

7. They can give you new ideas on how to get the most and best out of your employees in the less amount of time.

8. They can give you news ideas for up sell, back end and add-on products to sell. For example, you could up sell a video when selling your books.

9. They can help you find new ways to stay ahead of your competition. For example, you could give your customers free shipping.

10. They can give ideas for raising your employees morale. For example, you could hold a party, give them a holiday bonus, give them a free day, etc. ---- William Nabaza of http://www.Nabaza.com specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at http://www.nabaza.com or contact him directly at william@nabaza.com

more free articles here: http://www.nabaza.com/resources.htm

About the author: William Nabaza of http://www.Nabaza.com specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at http://www.nabaza.com or contact him directly at william@nabaza.com

more free articles here: http://www.nabaza.com/resources.htm

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Customer Focus Teams

Author: Richard D S Hill

Article: To be more responsive to customer needs, emphasise customer satisfaction, develop closer relationships with their customers and flatten the management structure some companies have adopted Customer Teams or Customer Focus Teams. These are cross-functional, customer focused teams exist to provide customers a 'one-stop shopping' service.

Teams have complete ownership of their accounts, with each team empowered to decide how to work with each of their customers and bring together each service function such as accounting, sales and service into a single team structure to serve all the needs of the specific customers assigned to them based on a mindset of continuous improvement in customer experience. Teams are empowered to take corrective actions to resolve day-to-day problems and have direct access to information that allows them to plan, control and improve their operations. The teams manage themselves and work within the team is generally allocated on the basis of skills and strengths, rather than just job title. This enables a team to provide fast turnaround on all a customer's issues and concerns. By self managing, like players on a pitch during a team game, the managers' role becomes that of coach, developing skills and knowledge rather than simply directing and controlling actions.

Working in customer focused teams interdependence and joint responsibility for outputs become the goal and thus instead of organizing work traditionally from the top down, reducing processes to individual steps work becomes structured around whole processes. Traditional approaches reduce the required skill at every level of work leading to boring and repetitive tasks, but team based approaches are more likely to consider the fit of team members with the work to be done with those closest to the jobs agreeing the jobs specifications.

The advantages of ownership and self management include customers being more comfortable knowing who they will deal with, and teams gaining in-depth knowledge of the needs of each customer because of improved internal communications as team members understand the customer's expectations and share information, realizing there is no advantage in hoarding knowledge - as their pay will be affected by their customers' results on their own company's profitability.

Self managing teams do not just happen and they are not 'an easy answer'. Teams go through several stages on their way to self-management and it can take two or more years to achieve this objective. Comprehensive training in basic management skills such as problem solving and decision making is critical, as is functional cross training so they can manage their own processes.

To fully realize their potential, teams need not only to be cross-functional but also need to be managed by entrepreneurial and experienced managers who understand that they exist to provide greater profitability for their company by providing better customer experience to their company's clients or customers and to this end support and drive team initiatives, including playing an active role in building an ongoing working relationship with the customer's management.

Teams also must not become 'customer silos' rather than 'functional silos' and must work on sharing policies, systems and processes and people so that the results of 'winning teams - those that provide increased customer satisfaction together with superior profitability and increasing volume - are quickly tested and replicated elsewhere. To achieve this senior management needs need to fine tune structure, roles, processes and systems to meet the ever-changing needs and increasing complexity of both the customer's business and their own.

Senior management also have to set the tone and reality - teams exist to provide greater profitability for their company by providing better customer experience to their company's clients or customers.

To achieve these corporate goals teams must:

1. Make customer satisfaction their top priority.

2. Have a common understanding of the organization's vision and mission and their role in that.

3. Understand the roles of individual members within the team as well as its role with the organization.

4. Work together to plan, make decisions and resolve differences and build trust.

5. Understand what is and is not possible and walk before they try to run

6. Set goals for continuous improvement in inputs, processes, outputs and measured results.

It is in this last area that CRM software such as Customer FOCUS [ <A HREF=http://www.e-crm.co.uk/crm/customer_focus/customer_focus.htm >http://www.e-crm.co.uk/crm/customer_focus/customer_focus.htm</A> ] can really help.

About the author: Richard Hill is a director of E-CRM Solutions and has spent many years in senior direct and interactive marketing roles. E-CRM - http://www.e-crm.co.uk - helps you to grow by getting you more customers that stay with you longer. We provide practical solutions that pay for themselves. We help you to make sure that your marketing works.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Link Popularity Campaign

Author: Henry James

Article: You need to create a campaign to be successful in every profession. To increase your link popularity you surely need to trigger a link popularity campaign. Link popularity is an essential tool to promote your website. And website promotion depends on a great extent on the link popularity of your website. Do not get perplexed. Read on further and understand the aspects of link popularity campaign.

The link popularity is estimated by determining the number of quality links to your website. The links can be inbound or outbound. This implies that the links of other websites can be on your websites and other websites can also hold your links. The site that has more number of links is considered to be a better one. This is directly based on the fact that the more number of quality-links you have, the better is your page rank. And, a good page rank always adds credibility to your website.

The link popularity campaigns are carried out by the professional experts who know the best methods to increase your link popularity. Different web hosting companies offer you their services for link popularity. Always keep this in your mind that the campaign you pick for your websites must be suited to your requirements.

Generally a link popularity campaign is the means to gather as many links as possible. These campaigns are designed to get the maximum traffic to your website to achieve a high rank in the search engines. The web search engines consider the incoming links on your website as the greater criteria for link popularity. So the sole aim of your link popularity campaign should be to get as many inbound links as possible.

You have many other tasks to perform. Taking charge of a link popularity campaign is too difficult to be handled by an individual. So just relax and see your site moving upwards in the search engine rankings through a link popularity service provider.

They would find quality links for you. The price of each link is pre-decided before the campaign. The deal turns out profitable once you build some really useful links. Though, it takes some time for the campaigners to deliver you a number of quality links. Always keep patience as you will be richer by more links each month. And eventually you would get a great page ranking as well.

Building links via link service providers is also a great way to increase the targeted traffic to your website. They negotiate with the websites and find out whether they want to reciprocal links with you or not.

The campaigners email the posted link sites and ask them if they would like to link back. Some sites link back and some do not. The sites those do not reply or link back are removed from your website. The complete information about linking is given to you from time to time.

The link popularity campaign can very effectively raise the dipping ranking of your website to a better position. With a good link campaign, your website will also run at lesser risks to be dropped down from the list of good sites.

Thus, link popularity is the life line that supports your website. Go for a link popularity campaign now.

About the author: Discover advanced link building and link popularity tools and resources as a Member of: http://www.Link-Advantage.com

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Three places to find new clients without a lot of work

Author: Jeremy L. Knauff

Article: 1. Don't ignore your own ""Acres of diamonds"" - ask your existing clients to refer some of their family, friends and associates to you. If they're happy with your service they will be more than happy to do it and your job will be much easier since they are coming recommended by someone they trust.

2. Former employers and associates in other fields can be a great resource for finding new business. Give them a call, or better yet - <a href=""http://www.wildfiremarketinggroup.com/blog/index.php?title= can_you_increase_business_without_puttin&more=1&c=1&tb=1&pb=1"">ha ve lunch</a> and catch up with them but don't be shy to ask for referrals!

3. Ask your current prospects who they know that may need your products or services. It may sound odd at first but give it a try and your opinion may quickly change. Especially if you've gone out of your way to help them.

Remember that most good people generally enjoy helping others when you make it easy for them. When you ask the people inside your circle of influence to help you by referring new clients, you're helping yourself, you're helping them by enabling them to help you, and you're helping the potential clients by providing a quality product or service that they need.

About the author: <a href=""http://www.wildfiremarketinggroup.com/jeremy-l-knauff.php""> Jeremy L. Knauff</a> is the founder & CEO of Wildfire Marketing Group, a full service <a href=""http://www.wildfiremarketinggroup.com"">Marketing + Advertising Agency</a> specializing in helping small companies compete with larger companies - and win!

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Marketing on a budget

Author: Jeremy L. Knauff

Article: Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to increase the sales they will usually stay where they are or decrease.

It can often be difficult for established companies to set aside the time and financial resources necessary to effectively market their company, and it can seem impossible for a fairly new company. You can solve half of this equation almost immediately by hiring a professional marketing company. Now you just need to figure out where to find the financial resources to complete the other half of the equation. This can be accomplished with a little bit of research. There are many reputable marketing companies out there that will be willing to work with a company that may have limited financial resources but under the circumstances you will need to be realistic with your expectations.

Most marketing companies probably won't be willing to offer you extended billing terms. They have to cover themselves financially and if you are unable to make the investment now they may feel that you will be unable to pay them in the future. You may have to work with them for a while before they will be willing to offer you any sort of extended billing terms. Don't take it personally - you don't expect to walk out of the grocery store with a cart full of groceries and then pay next week. Until your marketing company is comfortable with the situation you shouldn't expect any different. If you don't have the resources available to invest in your marketing then you may want to consider taking out a personal loan from your bank or using credit cards.

Some of the marketing companies that you approach may be willing to reduce the price of their services to help you get started. If this option is available to you, it can make a significant difference in what you can accomplish with a particular sum of money. There are some things to consider in this scenario. If you are paying reduced rates you should expect that the marketing company may not be able or willing to meet with you and take your calls at times that are convenient to you. By offering lower rates they may need to fit you in when they are able to. Most will also not offer extended billing terms for clients that are already getting reduced rates.

If you've gone through all of the marketing companies but have been unable to find one that you felt comfortable with and would work with your situation, then you may be forced (at least temporarily) to handle it yourself. This is still a workable situation - you'll just have to be creative and put a little more time into it. Below are some tips to stretch your marketing dollars.

1. Produce a co-op brochure or direct mail piece. You can collaborate with other companies related to your business but in non-competing niches. For example, if you own a restaurant that specializes in authentic Mexican cuisine, you could find a grocery store that specializes in Mexican foods and produce a brochure or direct mail piece with them. This would cut your cost in half and allow you to expand your exposure, you would both benefit from a similar clientele, and you could both immediately benefit from each other's existing customers.

2. Offer to volunteer your services in exchange for recognition. If you owned a catering company you could offer to cater a networking event in exchange for them mentioning your company in their handouts. You now have the opportunity to market your company to all of the attendees of the event.

3. Offer to do a Q & A session to the public on a local talk radio channel. They usually discuss various subjects throughout the course of their radio program and many companies have used this to their advantage. A mortgage broker using this method of marketing would quickly be established as a local expert and would remain in their prospects minds since they would hear them at least once each week.

4. Offer a contest to create a buzz about your business. A great contest for a car dealership would be to offer contestants the compete to win a car by simply putting there hand on a part of the car and not allowing them to move it. As the contestants become fatigued they will move their hand from the car, becoming disqualified. The last person remaining wins the car. Many car dealerships have used (and continue to use) this method with much success because people will usually jump at the chance to win a car and it's the sort of thing people talk about.

About the author: <a href=""http://www.wildfiremarketinggroup.com/jeremy-l-knauff.php""> Jeremy L. Knauff</a> is the founder & CEO of Wildfire Marketing Group, a full service <a href=""http://www.wildfiremarketinggroup.com"">Marketing + Advertising Agency</a> specializing in helping small companies compete with larger companies - and win!

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Thursday, September 28, 2006

How important are your employees?

Author: Jeremy L. Knauff

Article: Most businesses invest in marketing and advertising each month but overlook another vital investment that they are already making. That investment is their employees. I've said before that your employees can make or break your company, and recently I ran into a very poinient example of that fact.

I was on the telephone with UPS trying to track down a shipment that had to be intercepted so that we could get it to a client sooner. I spoke to a woman at UPS about this and she took all the necessary steps to make it happen. After two hours had passed and I had not received a phone call saying where we could meet the driver to get the packages, I called UPS back. This time I spoke to a gentleman who seemed to be new. He insisted on telling me all the reasons that this could not be done. Fortunately I had dealt with this situation before and knew that it could. After a great deal of frustration I ended the call and called back, this time speaking with another woman. This woman was one of the best customer service reps that I have ran into in a long time - she handled everything and went far above and beyond to fix the situation and make everything work for us. Before long, we got the packages and delivered them to our client.

The attitude of the gentleman that I spoke to, unfortunately, seems to be the norm in customer service these days. UPS is in a fairly unique position due to their almost monopolistic position in the market, but most companies would quickly loose customers if they handled them this way. The attitude of the last woman that I spoke to however was completely different and actually solved my frustrations on the situation. The best marketing campaign in the world will fall flat if your employees do not treat your customers right while the best employees can often multiply the effectiveness of an average marketing campaign. To get the most out of your marketing dollars you should make sure that your employees are properly trained on how to deal with customers and occasionally use ""mystery customers"" to spot test them.

About the author: <a href=""http://www.wildfiremarketinggroup.com/jeremy-l-knauff.php""> Jeremy L. Knauff</a> is the founder & CEO of Wildfire Marketing Group, a full service <a href=""http://www.wildfiremarketinggroup.com"">Marketing + Advertising Agency</a> specializing in helping small companies compete with larger companies - and win!

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Auto responder Courses

Author: William R. Nabaza of http://www.Nabaza.com

Article: 20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Auto responder Courses by: William R. Nabaza of http://www.Nabaza.com

An auto responder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your auto responder to receive the free course and it is sent out automatically over time. You can find free follow-up auto responders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.

2. When you write and give away a free course you will become known as an expert. This'll gain people's trust and they will buy your main product quicker.

3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.

4. People love to get freebies. A free auto responder course is perfect. They will visit your web site to get the free valuable information.

5. Allow people to receive your course for free, if they give you the e- mail addresses of 3 to 5 friends or associates that would be interested.

6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.

7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.

8. Gain new leads by having people sign up and give you their contact info before they can receive your auto responder course.

9. Give away the auto responder course as a free gift to your current customers as a way of letting them know you appreciate their business.

10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.

11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.

12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.

13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.

14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.

15. You'll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.

--- William Nabaza of http://www.Nabaza.com specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at http://www.nabaza.com or contact him directly at william@nabaza.com

more free articles here: http://www.nabaza.com/resources.htm

About the author: William Nabaza of http://www.Nabaza.com specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at http://www.nabaza.com or contact him directly at william@nabaza.com

more free articles here: http://www.nabaza.com/resources.htm

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Free Website Promotion...Why Not?

Author: David Riewe

Article: Can you ever avail of free website promotion? Is that even feasible?

Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.

How does this free website promotion go anyway? What are things to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.

Just don't forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.

5. Write an article.

Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!

8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don't you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.

When you make a website, you need not pay anything to promote it. You just read it -- there is such a thing as free website promotion!

About the author: Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

How to Create a Profit Pulling Unique Selling Proposition in 4 Easy Steps

Author: L A Parmley

Article: Here's a little exercise that will help you find your unique selling proposition.

1. First, you need to size up your competition. Who are they? What are they selling?

2. Now, let's move on to your business. What are the features and the benefits of your product or service? List every last one you can think of. Remember, you are looking for benefits, not just features. A benefit is something your customers would find appealing about a feature of your product or service.

Let's say you are selling a computer hard-drive with a 1 gigabyte storage capacity. That's nice, and some people will understand what that's all about. Others will not have a clue. So spell out exactly what that means to them. For example, ""Our hard-drive has 1 gigabyte of storage capacity, which means you can be as productive as you want with virtually no fear of filling it up. In addition, your computer will run at a lightening fast speed.""

I'm sure you can do even better. The point is, you need to translate the features of your product or service into benefits. Now this may seem obvious to you, but the best advertising spells everything out for its prospects.

So make sure to spell out exactly what your clients will get if they use your product or service. Will they make more money, take a step forward with their career, or lose weight?

What is the ultimate end goal a prospect interested in your product or service would probably like to achieve? Make sure you spell out how your product or service will help them achieve that. If there is more than one end goal, list each of them out. Different benefits will appeal to different prospects. And of course, you want to appeal to as many of your prospects as possible (however, you ultimately pick one or two for the USP - the rest of will be expanded on in your sales copy).

If you are having trouble coming up with benefits, try writing out all the features of your product or service. Then, next to each feature, write out why it is important. What does that feature mean to your prospect? These are your product's benefits.

3. Next, let's determine what unique qualities your product or service possesses. Circle all the benefits from the table above that separate your product or service from your competition. One thing you should realize is even if your product is virtually the same as your competition; you can still come up with a USP. Simply offer a guarantee, better service, better value, or faster delivery. Dig deep to find something that makes you stand apart.

Or create that special something right now!

4. Somewhere within the list of your benefits and features is the beginning of your USP. Write out 5 complete USP possibilities below. Eventually, select one of them (remember, you may always test it and change it later if it isn't working).

Copyright © 2005 by L A Parmley. All rights reserved.

About the author: Would you like to create a profit pulling USP for your small business or professional service? Discover how by visiting <a href=""http://www.positioningtactics.com/usp.html"">Positioning Tactics</a> and sign up for our free ecourse (Value $37)

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Wednesday, September 27, 2006

Two Basic Parts Of A Low Cost Web Site Promotion

Author: David Riewe

Article: Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success - a low cost web site promotion that really works.

If you have been trying to promote your own web site and you have received traffic every hour, my hands are down for you. But for those people who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site - for your products and services presented in your web site catches the people's attention.

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission - manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site's criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.

Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn't harm your web site to try these methods.

Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don't waste time; find an effective and affordable web site promotion of your choice today.

About the author: Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

How To Set Yourself Apart In The Sea Of Online Marketers

Author: Jason Tarasi

Article: Do you feel odd when you write marketing material to publish online? Do you read over old marketing items and wonder why in the world it says what it does? Do you think, ""I can't believe I published that!""? Do you hire a copywriter and just accept whatever they come up with? After all, they are professionals!

If your online marketing material stimulates an image in your mind that is just not you, likely you've been trying to model your approach after someone else or you've been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into the material.

Let's admit it. We all do it!

When we get ready to publish something online we surf the net. We look for articles, ezines, web pages or auto-responders that resemble what we are working on, usually those published by direct competitors or sometimes published by mentors that we admire - successful online marketers.

While everything is fresh in our minds, we start to work on our own online marketing materials, thesaurus at hand, and we sometimes use words we don't even know the meaning of. We end up with something that sounds really good to us because it is comparable to something we've read. We publish it.

So what happens?

We end up with a hodge-podge of material on the internet, published in our name, that doesn't sound a bit like us. What's really interesting is the mixed image that results. Two articles on the same topic may even reflect different points of view or different personalities.

So, what's the solution?

The solution to this dilemma is to be ourselves and let our personalities show through in our online marketing materials.

If you are a Texan and the word ""ya'll"" is prevalent in your vocabulary, use it! If you are writing a blog entry in the midst of a snow storm and it is ""a bit nippy outside"" don't hesitate to say so. When you let your personality shine your image will be your own, not one you have crafted that will change from day to day depending upon what you have read most recently.

There's lots of talk about branding in regard to online marketing. The basic principles of branding are to decide on the image you wish to portray and what message you want to drive home.

While some people could write a book on how to brand your business, there are really only a handful of factors to consider - 1) your image; 2) your purpose; and 3) your marketing message. The purpose of a brand is to craft something that will stick in the minds of people and help them to remember your business.

Creating and building a strong brand does not have to compromise your personality. The only real decision is whether you want to be casual or professional. We all speak differently when we are in a business setting than we do when we are hanging out with friends, but either way, our whole personality doesn't change when we walk from one setting to the other.

In the world of online marketing, retaining your personality and your identity will go far in branding your business. You'll be much happier with the long-term effects of your online marketing if you don't try to be someone you are not. Be yourself and have fun!

About the author: Jason Tarasi publishes the reciprocal links newsletter ""Elite Links"" Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: http://www.elitelinksnewsletter.com

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors

Author: Jeffrey Nelson

Article: Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if you're not getting a ringing endorsement from the agent? How can you beat the competition, so you get every lead each time the agent gives out your card and two others belonging to competitors?

Here are three specific tools that give you an edge over the competition, whether or not the agent endorses your services.

Power Tools for Self Promotion

You can get real estate agents to promote your services better when you give them tools that are helpful for them and the buyer. The best ones are perceived as high value and don't get tossed in the trash. In fact, just the opposite occurs. The tools are passed along to friends, family and other agents. This is called viral marketing - a strategy that encourages individuals to pass on your marketing message.

Audio CD

CD's deliver high-perceived value and have an eternity for shelf life. Think of the impact when an agent hands the buyer three business cards and one of them is your audio CD. From the three, which one will the buyer call first? Not only does the CD distinguish you, it sends a message about the quality of your service.

What should the CD consist? Write down the 10 most frequently asked questions by buyers during the loan application process. That's your content. Keep the message to 10 minutes or less and you have an excellent tool that agents will be happy to give out. Why? Because it makes them look good too!

Have I hit your creative button? That's right...produce a CD that partners you and your agents. Now they're more likely to give it away as the only business card of choice because it includes them as part of the marketing and part of the message.

Informational Booklet

What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio CD or it can stand-alone.

Your booklet could highlight the benefits of the most popular loan programs in your area. Or it could have a booklet targeted to different types of buyers, i.e. first time, investor, affluent, seniors, etc.

Business Card

The business card still plays a vital role as ever in marketing. Often it's the first impression people have about your services. Look at your card, does it make you appear professional, distinctive and help you stand out from competition?

Here some do's and don'ts on professional business cards:

Do Include Your Photo - Do go to a professional photograph, don't use your digital camera with your back against the office wall. If you're going to put your picture on a card, do it right, it'll be worth every penny.

Do Hire a Professional - Do hire a firm to professionally design your card. The design should carry over to your brochures, flyers and other marketing materials so you get your money's worth. Don't do it by yourself using a program like Microsoft Publisher.

Do Print on Both Sides - Do offer your free CD or information booklet. Do include your website that highlights helpful information and offers a free newsletter for subscribing. Don't print a list of documentation needed for the loan application. Don't overcrowd either side of the card with too much information. It'll appear cluttered.

Do Use High Quality Paper - The quality of your paper is critical. People feel the thickness of the paper between their fingertips, and if it's thin they perceive you as being cheap.

Two of the three tools reported here are unlikely to be used in your marketplace. And if you collect your competitors' business cards, you'll find many that leave a lot to be desired.

Work at creating tangible marketing tools that support your services and makes the agent's job easier and you'll find more buyers calling you ahead of the competition.

About the author: <a href=""http://www.loan-officer-marketing.com/free-marketing-workbo ok.html>Click here to get a free copy</a> of Jeff Nelson's Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to become an <b>Agent Magnet</b>.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Determining Quality And Low Cost Pay Per Click Internet Advertising Services

Author: David Riewe

Article: As Pay per click's name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.

There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site's traffic.

In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.

Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don't forget to give specific details regarding your target audience for your web site.

After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.

For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.

It is one great way to increase the visibility of your new web site. It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer

About the author: Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Traffic? - Certainly sir how much do you want?

Author: Paul Perrin

Article: What Types of traffic are there?

So you have the best website money can buy you are immensely proud of your finished product but still no-one is buying. Why?

Your final profit is simple to calculate it is a factor of number of visitors * conversion rate * profit per visitor. The third factor, profit per visitor is usually where people focus their resources. It is a known quantity and easy to manipulate by simply charging the right price.

But the killer question is always how much traffic am I getting? And further are they the sort of visitors who will buy my wares?

With that simple statement in mind let's have a look at the main sources of traffic on the internet today.

Search Engine Traffic

The best because it's free. The worst because it is easily taken away. SE traffic is risky. It is easily acquired for relatively low competitive keywords with a simple knowledge of search engine optimization best practice.

Each search engine orders websites for any given term according to it's own proprietary algorithm. This algorithm usually is based upon the various factors detailed in the SEO checklist, however the weighting applied will differ for each.

There are currently 3 major search engines being:- Google, Yahoo and MSN. Google is by far the most popularly used search tool. For more competitive terms the SEO checklist is still applicable however will require additional effort in the key areas of the same key factors. You can investigate competition via these useful tools.

Directory Listings

These are not the massive source of traffic they once were. Submission to a directory is now more use to substantiate your link popularity, a key factor in search engine positioning. The most popular free and paid directories are included within our directory listings.

Paid Advertising

Once banner advertising reigned supreme, however today it is generally recognised that most website visitors suffer heavily from ""banner blindness"". Visitors have seen so many banners over the years that they are now subconsciously tuned out when looking at the website.

Much more effective in today's market place is the basic text link. Not surprisingly a link which is text only! These form the basis of advertising in many a Pay-Per-Click advertising campaign. Pay Per Click is the notion of paying only for visitors to a website that click on your link. Hence you will only pay for visitors to you website and not each time your banner or text link is displayed.

The two largest PPC engines are Google's Adwords and Yahoo's Overture services. PPC allows you to instantly drive traffic to your site without having to weight for your search engine optimization skills to be appreciated by the search engines.

Guaranteed traffic is a term used for relatively cheap traffic, usually purchased in bulk. The traffic is usually generated by a popup or popunder on another site, and in my experience has not proven very effective.

Traffic Exchanges

These tend to fall into 2 general styles. The first, ad exchanges are a reciprocal agreement, usually via a co-operative site to add a piece of code to your page(s) which displays adverts on your site. In return your site will be displayed on other members websites according to the individual co-operatives weighting factors.

The second, traffic exchanges, require you to browse websites presented on a central site. You are awarded points according to how many sites you have browsed and in turn these credits may be spent by promoting your site in the same way to other browsers. Repeat Vistors

So often overlooked. You have done the hard work in getting a first time visitor to you site now get him to stay and later to return for more. There are various methods for making your site ""sticky"" these include:- including a newsletter and appropriate sign up form, supplying good content, either written by yourself or sourced from the abundance of free information on the net.

Such simple things as including contact details and appropriate use of autoresponders can make all the difference.

Viral Marketing

A rather flash title for a collection of techniques which are common sense but often forgotten. Such examples include:- writing your own articles, building communities via forums, offering free items/bonuses/competitions, producing your own e-book and issuing press releases.

If you are marketing your own product one of the most successful methods will undoubtedly be starting your own affiliate program and getting others to sell for you.

Competition

Not really a traffic category as such however careful analysis of your competition's website, traffic, links and ad placement can all be obtained if you are diligent. This market intelligence will in turn lead to further opportunities to drive visitors to your site.

After a while it all becomes just good fun!

About the author: Paul is the resident search engine traffic and optimisation expert at <a href=""http://www.affiliate-marketing-city.com/"">Affiliate Marketing City</a>, a site specialising in website marketing automation tools.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Tuesday, September 26, 2006

The Small Business Marketing Secret You Can Learn In The Cereal Aisle

Author: Jimmy Vee & Travis Miller

Article: Have you walked down the cereal aisle lately?

There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action.

If you look closely, you will see solid marketing, the result of leading experts. Just visiting your local grocery store's cereal aisle is like attending master's level seminar in marketing.

You're probably thinking that all the sugar has made us crazy but I assure you - we're not.

Here's why the cereal aisle in your local grocery store influences how your potential customers choose your business over your competitors' or why they don't!

Take yourself back in time to a day where you were riding in the back of a shopping cart. You're crouched down, hanging out over the side, grabbing at a world of marvelous packages, boxes and bags as they move by you just out of reach.

You're mom is wisely pushing the cart just far enough away from the shelves to keep your grubby-little-paws from reaching their contents.

Finally you can sense it. You are getting so close to the Holy Land!

THE CEREAL AISLE IS NEXT!!

This is what you've been waiting for. This makes the trip all worth it. This is your reason for living. This is what you know you were put here to do. You get to pick the cereal for the week.

By now you are a master at this. You've done it so many times. You know what you're going to pick. You just need to be let loose.

So what makes the choice so obvious?

You haven't tasted all the cereals on the shelf. In fact, you haven't tasted even a small fraction of them, some you haven't even shaken, looked at or even picked up.

But you know which one you will pick in a single instant.

Which one???

What's the name of the cereal you are going to pick?

The name??

The name of the cereal doesn't really matter.

It doesn't matter because you don't make a decision on which to buy based on the name or the contents or what it tastes like.

You buy based on which one has the best offer or the newest, hottest toy - The free prize, the bonus. That's what you're after.

It's the buried treasure you've been searching for!

Now, let's get back to the present. I know you are thinking - that's what kids do when they pick breakfast cereal and not what my prospects do when they chose my business or my competitors.

Wrong - The decision making process was created, refined and sharpened right then in the cereal aisle all those years ago and continues to be used to this day - you just don't realize it.

Your prospects pick you over your competition based NOT on how good you are.

A better mouse trap does not mean more business and if you think it does you are destined to fail.

Don't get us wrong, we feel having a superior, scendsational product that exceeds expectations is a MUST but it is not what gets new customers.

What gets new and more customers is the bonus, the free prize, what's new.

People are always interested in what is new, because with new, brings possibilities, solutions and opportunity.

No one is interested in reading yesterday's newspaper.

You have to constantly be coming up with new stuff for your customers and prospects.

It doesn't have to be revolutionary changes - little things work.

Let us go back to the cereal example. Cereal companies stimulate tons of sales just by changing the color of a marshmallow or adding a new one. They change the color of the box or put a clever game or offer attached to buying it.

It's so easy and so effective and so vital, but so often missed.

Do you see the opportunity in that last statement? As long as you are not in the cereal business you have a major advantage if you just do this one simple thing.

About the author: Jim and Travis are the creators of The Gravitational Marketing System which helps small business owners end unproductive cold prospecting and create a clock-work system that gets leads to call them, pay more for their product or service and naturally pull in tons of referrals and sales.

Get the FREE small business marketing Audio Book <i>""The Five Famous Fibs and Fables: The truth behind the worse marketing advice ever given.""</i>

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Small Business Marketing Plans Are Bad For Business

Author: Jimmy Vee & Travis Miller

Article: If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan - STOP!!

So many so called ""marketing experts"" say you need a marketing plan and puke out all this ""direct-from-the-textbook-junk"" about how to create one and what it contains. Traditional marketing text books and philosophies weren't written for small businesses. They were written for big corporations, so the irrelevant stuff between their covers doesn't mean anything to you but wasted time, energy and cash.

Most marketing experts only know what's in those college text books - and I got to tell you for a small business that's poison. I've read all the text books I have the advertising degree hanging on the wall. I've got the master's degree too. And you wanna know what? All that standard education information is garbage.

See, academics aren't interested in the same things as entrepreneurs. They don't think the same as us and they definitely don't know anything about small business. They know theory and principles that work for the masses. That's why this is standard education stuff. But standard education principles yield standard results and often times less when applied to small businesses.

I don't know about you but I'm not looking for standard success. Standard success is $30,000 a year and a broken home for your kids. I think we are all aiming a bit higher, that's why you're reading this right now and seeking something more.

In that standard marketing education they talk about the ""Four P's of Marketing"" (some say five P's now). The Five P's are product, price, placement, package, promotion.

For a small business the Five P's are procrastination, procrastination, procrastination, procrastination, procrastination.

You need rapid but smart growth - and that's not covered in a marketing plan or in the ""Five P's. What you need to create is a ""Rapid And Smart Growth Plan Of Attack.""

This is a living and breathing one page document that evolves as you take action and test results.

And it's not just a plan. A plan gets filed away in your drawer because it's too long and too complicated to do anything else with.

What I'm talking about is a plan of attack. If you want to find success you need to ATTACK IT!

I like to use a large easel and a big post it flip chart pad. I write in red marker so it's ultra obvious and always carries a sense of urgency.

In this plan of attack you want to make a list of no more than two or three narrowly defined targets to go after. You need to solidify your Gravitational Proposition - a unique offering statement that is irresistible to your target and pulls them to you with a natural, powerful force.

Your Gravitational Proposition should answer these questions.

1. What is it you are trying to sell?

2. What HUGE benefit does your customer get from the purchase?

3. How much does it cost?

4. Why proof do you offer/why should I believe you?

Your proposition doesn't have to contain all of these things but a combination of the ones that puts your offering in the best light possible.

The next thing on your action plan should be the steps you will take to attack your prospects and the individual actions you will take to accomplish those steps.

Cross each one off the list as you finish it and add new ideas as you come up with them. Only add ideas when you can add actionable steps to take to implement those ideas.

Create time deadlines for each set of steps to incentivize yourself to get them done. Even create rewards for accomplishing the projects. You must block out at least one day per week where you do nothing but plan and act - otherwise you are doomed to have slow growth and mediocre results.

You must change your mindset. You must realize your main job is marketer not doer or seller or manager. Marketing is the most important job you can master if you desire success in large scale.

So forget the marketing plan, the four or five P's and start creating rapid and smart growth by taking aggressive action. Remember that you must test and measure all of your efforts for effectiveness and act accordingly.

About the author: Jim and Travis are the creators of The Gravitational Marketing System which helps small business owners end unproductive cold prospecting and create a clock-work system that gets leads to call them, pay more for their product or service and naturally pull in tons of referrals and sales.

Get the FREE small business marketing Audio Book <i>""The Five Famous Fibs and Fables: The truth behind the worse marketing advice ever given.""</i>

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

RSS: THE NEW KING OF PERMISSION MARKETING

Author: Sean Felker

Article: Gold is in your mailing list.

How many times have you heard this statement before? Undoubtedly, these words have been used so many times that they have become one of the verified clichés in Internet marketing.

Well, it has become a cliché because it's true. Much wealth can indeed be derived from your mailing list. With a mailing list, you won't have to lose visitors who do not decide to make a purchase on their first visit to your website. You'd be able to capture their contact details so that you could offer them new packages in the future. Many times, in fact, and this would give you a rich, perpetual pool of possible customers.

A follow-up system is generally executed by email marketing. With the contact details captured, all you have to do is to send email messages to your subscribers to warm them up for future sales. It goes without saying, though, that your subscribers should have opted to subscribe to your mailing list first. This would eliminate the danger of spam complaints which can lead to the loss of large groups of mailing list members. This is also the reason why a mailing list or a follow-up system is often called an opt-in list.

But this conventional method of utilizing your opt-in list has developed quite a number of disadvantageous consequences in recent years. Let's take a look at some of them.

1: Some people forget that they subscribed to your mailing service, hence, they would report your emails as spam complaints. This would compel the email hosting service to ban your mail server in their network. Imagine failing to send messages to people using Yahoo mail, or Gmail, or Hotmail.

2: Your messages are not guaranteed to reach the recipient's inbox. Spam filters are sometimes unforgiving. A single usage of a marketing-related word can place your email in the spam box.

3: Even if your recipient receives your email, there is no guarantee that he would get to read it. A lot of generic messages get neglected as Internet users, in general, have become used to receiving marketing messages from various commercial ventures.

4: Not all your subscribers would give out their real email address.

5: And those subscribers who would give real email addresses might use one which they seldom check. People, at the average, have more than one email accounts.

These concerns have prompted Internet marketers to look for alternative methods that would work the same way. Permissive marketing through emails is fraught with so many perils that a search for better options was necessitated.

Enter Real Simple Syndication, or RSS. RSS is slowly becoming the industry standard for message conveyance. It is predicted that by 2010, 87% of Internet users would be using RSS for their message delivery needs.

RSS is not that hard to understand. It's a technology that allows you to send and receive messages in real time. Messages will be delivered straight to the recipient's desktop, completely eliminating the danger of being filtered out as spam. The fact that RSS feeds would be delivered in real time only means that recipients would immediately be able to read the messages that will be sent.

For the Internet marketer who has been searching for a solution to the problems of email marketing, RSS has become a very lucrative option. RSS 2.0 technology, for example, has found various uses in the advertising game.

RSS 2.0 allows the RSS marketer to send highly compressed audio and video files, which will not alienate users with slower connections. Blogs or web logs, which have been potent weapons for online businessmen, have found new life with RSS. Blog entries can easily be generated as RSS feeds, further streamlining message delivery.

RSS is likewise easy to set up. All you would need is an RSS feed generator, which can be downloaded from the World Wide Web. Your recipients would need an RSS feed reader, but if they don't have one, they'll be prompted to download the program for free.

In an industry that is predominated by a race for the next big thing, it is important to stay ahead of the pack. With RSS, it is safe to say that the next big thing has arrived. So hop aboard the bandwagon and arm yourself with the tool that would help you conquer tomorrow.

About the author: Sean Felker is the publisher of the very successful and popular Work at Home and Making Money on the Internet blog: Visit him here: http://try-marketing.com/workathome/

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

The Rich Jerk - A Sneak Peek!

Author: Travis Sago

Article: Are you considering <b>The Rich Jerk</b> ? Are the claims The Rich Jerk touts true?

I am going to give you a rare sneek peak into <b>The Rich Jerk</b>...and I don't care how upset The Rich Jerk gets!

Sneak Peek of <b>The Rich Jerk</b> right from the book:

- <b>The Rich Jerk</b> begins with no haste on the six ingredients he uses to write a sales letter...I have heard and used most of them...but the first ingredient he uses is absolutely ingenious...if you have been marketing for any time you know this in the back of your mind...but you will be using it with crystal clarity once you read his recipe in <b>The Rich Jerk</b>. Not only can you implement this in your sales letters, but also your ads, newsletters or face to face sales.

- Next in <b>The Rich Jerk</b> he dives into his pay per click strategies...this area is so...so...but like the rest of his book there is an ingenious nugget about how to make your ads stand out and smear the rest of your competition on the page...I have used this with tremendous success after reading <b>The Rich Jerk</b>! For me...this one nugget is worth the whole price of the book! Just since the two weeks I purchased <b>The Rich Jerk</b> I have done over $7800 dollars in Clickbank product sales...and NO that is not sales of <b>The Rich Jerk</b>! This is nearly triple what I normally do!

-<b>The Rich Jerk</b> adsense strategies...ok...I am going to let the cat out of the bag on this one....what he recommends is what is called traffic arbitrage...which is buying traffic cheap from one source and selling it high from another...for example paying for .05 clicks at Miva sending that traffic to your Google Adsense page where you get .21 cents per click...I have been using this strategy before <b>The Rich Jerk</b>...and I do very well...but not many people know about this strategy....so this was not good news for me that he was letting the cat out of the bag...but this is great news for you if you are not doing this right now...because I can put up a page in about an hour and add $300 a month to my income...virtually for life!...traffic arbitrage is really that easy!

-<b>The Rich Jerk</b> search engine optimazation strategies...to me this section was worthless. Here it is in a couple sentences....buy lots of links...and use a $1700 black hat search engine cloaker? Horrible!

- <b>The Rich Jerk</b> on selling your own product...some very good tell it like it is advice on what products to develop!

- Ebay - I do not sell on ebay...so I'll be brief...basically this section is a listing of where he gets his wholesale products...I do know that these types of catalogs for sale are usually complete rip offs...so a recommendation from <b>The Rich Jerk</b> who makes millions holds a lot of weight with me.

-The rest of <b>The Rich Jerk</b> - Are mostly his recommendations on what is hot right now...great info for you to make a lot of easy money by combining his other strategies...he then delves into the world of High Yield Investment Programs...Known as HYIP's...I steer clear of any HYIP's...I want to control my own destiny thank you. At the very end he has a very good supplemental for anybody that is new to the web....I have not seen such a good concise guide ever!

All in all...I say <b>The Rich Jerk</b> lives up to his claims...I bought The Rich Jerk two weeks ago and have already made my money back a hundred (no exaggeration) times over! I have bought dozens of programs and never have I made my money back with dividends this huge ever!

Rather you are new to the internet or an old salt...read and follow <b>The Rich Jerk</b> and you can make $25,000 dollars a month given some time...more than likely you will add an immediate $1000 to $2000 income in your pocket a month if you get to work immediately!

Grab your copy of <a href=""http://travis24.richjerk.hop.clickbank.net"">The Rich Jerk</a> here!

About the author: I make more money than you do!

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

6 Sources For Hot Article Ideas

Author: Marige O'Brien

Article: It's an established fact of internet marketing that one of the most effective forms of free advertisement is to write and distribut articles to newsletters. As Stone Evans of <a href=""http://plug-in-profits.com/main-9235"">Plug-in-Profits</a> said, ""once you get one of YOUR ARTICLES published on someone else's blog or website, that article and the links within it are probably going to remain there FOREVER.""

But finding ideas that jump off the page can seem a daunting task. Many marketers stare at a blank screen, lost, as if hoping an idea will emerge on its own. Experienced writers know ideas are not created in a vaccum. Ideas, especially article ideas, are like branches of a tree: Each grows from another. Understanding this is the first step in finding the ideas needed. Because the nuclei of article ideas are all around us, in every day life. The trick is to see them for what they are.

Below are some excellent sources for ideas, ones that most writers use without even realizing it.

1. DISCUSSIONS

During the course of many conversations, a clever writer will naturally learn two things: what it is they, themselves, know and what it is others don't, but want/need to. Many articles have begun from a casual remark or question. For instance, a writer may be explaining their work to a group of friends and mention RSS or ROI. One friend may interrupt, asking, ""What IS ROI?"" and everyone seems curious. Voila`! Not only does the writer have an article idea, but a title to go along with it: ""What IS ROI?""

2. FORUMS

In the forums, even new marketers will see others' questions that they can anwser. Because forums often bring together some new and some experienced marketers, one thread can offer ideas for several different articles. A newbie will ask a question that is not general knowledge-- evidence of this being that many others' view the thread and post responses.

3. ARTICLES

This source is two fold, but please do not mis-interpret this as in any way endorsing plagarism.

-- First, by reading others' articles, a writer's own questions and observations can become the seed for article ideas. While reading about ROI, for instance, the similarity between ROI factors and smart shopping practises caught my attention and soon <a href=""http://trackermosfinds.blogspot.com/2005/10/7-shopping-tips -for-smart-affiliate.html"">""7 Shopping Tips For Smart Affiliate Marketing ROI""</a>, was born.

-- Second, as a writer works on one article, an off-shoot of that idea often develops organically. While it may be too ""off-topic"" or diverse for the current article, it does form the nucleus of a new one. During the course of writing this article, no less than 10 other ideas have presented themselves. (The value of these ideas and which, if any, will see the light of day are yet to be seen.)

4. EXPERIENCE

Even the newest marketer brings to marketing some life experience. If, indeed, one has no experience or relevent content to add directly related to internet marketing, there is always the ""off-topic"" article to be written. While this may be used in non-marketing newsletters, the point is the author is exposing his/her link to the world at large.

5. INEXPERIENCE

Yes, that's right. Most think that experience is a basic ingredient to writing an article. Yet, generally speaking, it is often the less experienced marketer that will notice something their more experienced counter-parts have over looked. Noticing these things can often spur great article ideas.

6. BRAINSTORM

This is a classic writer's tool and with good reason: it works. Brainstorming is merely a matter of sitting quietly with paper and pen (or word-processing software, as the case may be) and writing down every possible idea, regardless of value or judgement that occurs to them related to a given subject. It differs from the sources above (which should be written down ASAP) because it comes from stream-of-consciousness thinking, from free-association, rather than a specific source. The value of these, too, should be decided later.

The main ingredient in finding good article ideas is to learn to think in terms of articles. That is, to see the possible ideas when they present themselves and to grab hold of them. Sometimes the newest writer can seize on the hottest article idea, once they know what to look for. With practise, too, it becomes easier.--mo

About the author: Marige O'Brien works as a writer, web designer and Internet Marketer. Visit her Website, <a href=""http://www.trackermo.com"">Tracker Mo's Den</a> for information about the business opportunities and etools she recommends.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software