Friday, August 31, 2007

What Affiliate Marketing Mentors to Follow, and Why?

Author: William R. Nabaza of

Article: Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they're definitely wrong.

To be successful in affiliate marketing business is not an easy task and it will never happen overnight. It's just like an ongoing assignment where you need to find out and try various advertising strategies and tactics. This may even require you to sign-up with numerous affiliate programs just to determine which merchants performs well.

Another misconception that affiliates have 'bout this kind of business is that they expect to gain more if they place about 20 affiliated banners on just one niche. Well it will not really work the way you think it would because once your site is flooded with too many banners, it will look like a link farm and visitors won't be interested and won't even bother clicking on any of those banners. So if you really want to promote several affiliate programs in your website, make sure that they jive with the theme and topic of the rest of the content on your niche. Bear in mind that three or four affiliated links in your site are enough, depending on the size of the web page.

There are also some who think that if they add affiliate materials to their site, they can receive sales right away. Maybe they just don't know that affiliate marketing is all about advertising. If there's no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more clickthru's these links are likely to receive.

If you want to be involved or you've already joined an affiliate program, but you have the above misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to succeed.

In the dictionary, the word mentor is defined as a wise and trusted teacher or counselor. Usually, these persons are experts in the field they are into. They can give expert advice and guidance as well as supervision to another person. So when we say affiliate marketing mentors, they are experienced counselors that have made affiliate marketing their specialty. Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants. And that's the reason why we come up with this page. It is aimed to give you the stuffs that affiliate mentors should possess and follow and why do they need these things.

Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business but there's nothing more helpful and effective than telling the client what works today and what are the things that could probably work in the future and if the trend changes. As a mentor, you should be one of the sources of knowledge for your client and the first one to teach them on how to generate more affiliate income. You too, need to be knowledgeable and equipped with the keys to success for affiliate marketers as well as for merchants. And you should guide your clients as they try to do the things that can help boost their profit because once they do well in that business, it can be counted as one of your great achievements. This also makes you a successful mentor.

There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge. And as a mentor, it is your job to help your clients take in these traits within themselves. Once they've already developed the abovementioned character, it'll be very easy for you to explain to them that attaining success in affiliate marketing requires sweat, blood and of course, hefty time commitment. These traits will also teach them not to give up.

Moreover, before you train your client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, you should first become expert on these fields. They will surely find it hard to learn these things alone and without supervision from the one who knows best. So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor. Yes, being a mentor is way harder than succeeding in affiliate marketing but this task is very rewarding especially if your client become victorious. The failure of your client is your failure too so you must do your very best to be able to bring your client on the road to success. Again, it is never an easy task and there's nothing you can do about it. After all, that's what affiliate marketing mentors are for.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Thursday, August 30, 2007

Using Google Adwords to Drive Traffic to your Website

Author: William R. Nabaza of

Article: Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.

How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as ""Sponsored Links"". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Wednesday, August 29, 2007

Creating a Professional Calendar

Author: Viojieley Gurrobat

Article: Calendars have been a result of the people's effort to organize our lives in accordance with the sun and stars. The sun and the moon play an important part in the creation and understanding of the calendar. Today, it has become a hard thing to live without a calendar.

Calendars make great gifts for friends and loved ones. As much as electronic organizers help in managing your everyday affairs, when you want to present a product or stir a memory you would turn to the old fashioned calendar printing. Modern printing technology has made calendar printing easier and more affordable than before. Aside from the usual paper calendar, there are a lot of choices nowadays when it comes to design and color. Now that full color printing is common, calendar printing has become more fascinating and attention-grabbing. This printing technique has been an important advancement in the printing industry as it increases the appeal of any printed work.

Custom calendars are also a good way to attract customers, promote your business and track appointments. When you want to customize your calendar you can choose your own photo or images to include in the print. Likewise, customized calendar can help you keep track with meetings or due dates that standard store calendars don't have. Putting your logo in the calendar and adding special event in it is a good marketing strategy. You can easily hand it out to your customers and prospects.

To achieve a good calendar printing you have to carefully consider the design and layout, the photos that you will use, and the printing technique. Choose the size and style of text carefully and use the right colors. You have a lot of choices when it comes to color but it is essential to use a design that does not detract from your images. When choosing the photos to use, make sure that they do not contrast your theme. Choose pictures that have plenty of color and interest. Remember that the photos will be displayed for a whole month so choose those that suit the season and your theme. If possible you can compile the images in a folder as you make your final choices for ease in editing and putting together the final product. And when you are already happy with your design, save it and print it.

Different printing shops have different ways of printing a calendar. You can ask their help if you are unsure of how to design your own calendar. Just remember to create a calendar that is really personal and unique.

For comments and suggestions kindly visit <a href="""">Calenda r Printing </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Tuesday, August 28, 2007

What Is Affiliate Marketing?

Author: William R. Nabaza of

Article: Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate's website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood. One of the common misconceptions that are being associated about affiliate marketing is ""selling"", though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with ""advertising"". While the importance of advertising in marketing a certain product is not to be underestimated, the fact of the matter is, advertising like selling, is merely a part of the many functions of marketing.

In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant's viewpoint is that no payment is due to an affiliate until results are appreciated.

Affiliate marketing is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. The affiliate network acts as a third party between the merchant and the associated affiliates. The network provides the technology to deliver the merchant's campaigns and offers. The affiliate network also collects commission fees from the merchant and then pays the affiliates which are part of the program.

The merchant is any web site owner that wants or desires to take advantage of performance based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program. If it would be extracted, the merchant needs to do their part by researching interested affiliate websites to ensure that they are a good fit for that particular website. Finding a fit for their merchandise would be the key to more generated income. The merchant has access to markets and customers without him spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It might produce interest for that product and drive the consumer to the merchants' website. It is also the merchant who decides how much he is willing to pay for each sale that results from a visitor sent from an affiliate.

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to accomplish. The affiliate needs to have a better understanding with the merchant what the commission will be, expected payment method and time involved in the contract. The affiliate has also the responsibility to stand for the merchandise their user based would be most interested in. For example, if the site has a user base of mainly stay-at-home mothers, then on-line job openings such as surveys would be a good match for them. This group would also appreciate direct links to children's products and informational sites. Merchandisers often provide targeted, best-seller items and personal support to their affiliate. They often offer sales promotions that will benefit the merchandiser as well as the affiliate.

Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Monday, August 27, 2007

What Is Niche Marketing, and Do I Need It?

Author: William R. Nabaza of

Article: In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or a product that occupies a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns. It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty. The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind. Here one is not forced into the lion's den and made to compete against established marketers. He is made to occupy a strong and secure position that ultimately wins him a real place in the market. Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process. It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have. It is also important for him to know everything about the niche business at hand. Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make. In doing so, one should know the exact phrases that people are searching for. The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers - needs that are usually not given notice by those in the big league. Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack. Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Sunday, August 26, 2007

How to Get Free Publicity the Easy Way

Author: Earma Brown

Article: Online readers love free information. They scour the internet daily looking for specific information to solve their problems, help them be successful, live longer or get healthy. You should join the information revolution too! Publish your free helpful solution-oriented articles to the web. But wait! There are a few things to keep in mind when writing for the web. Long paragraphs are usually acceptable for print media; they are not for the web. If you want to write articles that web users will love to read and put to use follow these 7simple tips:

<b>1. Make your article scan ready.</b> A study by Jakob Nielson publicized as guru of web page usability by the New York Times published that only 16 per cent of his test users actually read the copy they found online; 79 per cent of them simply scanned it. Your impatient web readers will want important information to jump out at them.

Some practical ways to make your text scannable are: headings, sub-headings, bulleted list, numbered lists, easy steps and/or typeface variation. For example, compelling headlines are considered an art. Are you drawn to the author's article as ""How to Write Web Articles"" or ""5 Tips to Write Winning Web Articles?""

<b>2. Keep it short.</b> Get and keep the attention of web readers by delivering short messages. You put effort into gaining your web reader's attention; now make their click worthwhile with brief compelling copy in bite sizes.

Start with the conclusion. Your readers may not make it to the end of your piece to get it. Web readers don't want to get bogged down in long blocks of text. So get to the point early and use the rest of your article to support that main point.

<b>3. Make Your Title Sizzle.</b> Dull titles will not capture your readers interest. It will make your article fade into the sea of other boring articles listed in article banks these days. You have to create a title that will reach out and grab your reader by the collar.

To get your article read, start with a sizzling title. Make it short. Create interest. Include the main benefit or solution in your title.

<b>4. Talk to Your Targeted Audience.</b> Your information is not for everyone. Avoid generalities. Choose a friend or family member that's interested in your topic. Write your article to them. Writing to a friend will make your copy personable and friendly.

You won't come across as a fussy hen, do this, do this, don't do that. You will connect with your readers as a friend giving advice. Your article will do a better job of building creditability for you. Creditability inspires trust and readers only trust their friends.

<b>5. Add substance.</b> Resist fluffing your articles. Include practical valuable information in your copy. Everyone loses when you don't take the time to impart substance. It increases the reputation of the web being an unreliable source of knowledge. Additionally, lack of substance will block your road to profitable referrals.

Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real life examples will meet your reader's need for practical information and connect with their emotion. It's a known fact emotions will move people to action. Whether you desire them to act by signing up or making a purchase, add substance and improve your reader responses.

<b>6. Make it web professional.</b> Create a more web professional look by using short sentences then format your page to approximately 65 characters per line. Long stringed sentences that stream from side to side of the web page look visually unprofessional. Select a layout for your article from several short article formats that include the how-to, tips list, question-answer, problem-solutions and interview.

Make your introduction and summary short but do add one. Your web readers don't want just a list of boring facts and information. They want to connect with you by reading your personable introduction and practical tips with a definite ending or summary. Remember excited readers become enthusiastic buyers and enthusiastic buyers will refer your product or service to all their friends.

<b>7. Use your keywords.</b> Thread your keywords throughout your short article as naturally as possible. Otherwise your copy will sound stiff and dull. To gain visibility on the search engines, your site must be ""indexed"" by their robotic software.

In its most basic form, they must be able to compare the code, keywords and other Meta tags with the actual content of the site. From this they reach a conclusion regarding the context of the site. This and other factors will affect how well your copy or website places in the search engines.

You may use these guidelines for all kinds of web copy. The same elements of using keywords, making your article professional, adding substance, keeping it short and making your copy scannable will improve the quality of your articles.

Practice the above simple principles and write winning articles to distribute on the web everywhere.

About the author: © Earma Brown, 11-year author, entrepreneur, web developer

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Saturday, August 25, 2007

How To Boost Your Affiliate Sales & Traffic In 3 Quick Steps

Author: Codrut Turcanu

Article: Right now I'm about to reveal you 3 POWERFUL Ways to skyrocket your Affiliate *Sales* in 7 days or less. Just follow the 3 Steps below and you could easily become a TOP affiliate promoter.

1. Create separate Web Pages to pre-sell

Add a brief review of each affiliate product you promote on a separate page on your Web Site. Include the benefits and the features of the affiliate product; a picture of the product is a GREAT way to BOOST *Sales*.

Each Web Page will have an eye-catching headline to attract visitors and entice them to read your review (500-600 words is enough) and click on your affiliate link.

Each affiliate product review will have a separate Web Page on your Web Site. Your review should start with an introduction where you educate your visitor and share GOOD information about a TOPIC related to the affiliate product you promote.

Write ALL the benefits your visitor will GET after they purchase the affiliate product and share with them some info about how the product helped you solve a problem or achieve a results (in case you purchased the product yourself!)

2. Offer *FREE* Reports by Autoresponders

Each visitor hitting your Web Site for the first time will eventually purchase from your affiliate link or leave your Web Site and never return.

Usually 1 from 100 targeted visitors (people interested in your Web Site content / topic) will purchase from you for the first time and the 99 of them will leave and never come back.

So what's the NEXT step, how can you make them come back and consider purchasing the product(s) you're affiliated with?

HINT: Use autoresponders! They are guaranteed to increase your Conversion Ratio if used properly.

Autoresponders help you to generate more Affiliate *Sales* by EXPOSING your leads to an affiliate product link / Web Page several times before they decide to buy. The more exposure your affiliate links GET, the more *Sales* you could RECEIVE.

Marketing studies reveal that up to 80% of *Sales* are made on the SEVEN (7)contact with a lead!

Write a mini-report (3-5 e-mail messages) and put it on autoresponder.

Each message can be delivered automatically whenever you want (one message per day, week, month, etc.), you only need to write the Report once and then paste each message in a eparate autoresponder sequence (don't forget to include a SUBJECT line in each message you put it on autoresponder!)

The Report must be related solely to your affiliate product TOPIC, otherwise I see no reason why you'd want to write about a subject and promote a product about other subject that has nothing to do with the affiliate product itself.

Add the autoresponder Sign-Up form on the TOP of your Web Site so every visitor can see it any subscribe to RECEIVE your *FREE* Report by autoresponder (they'll receive your Report by e-mail one the days you specified in your autoresponder Control Panel)

3. GET 100+ Target Visitors to Your Web Site

When it comes to skyrocketing your Affiliates *Sales* you must get targeted *TRAFFIC* and convert it into *Sales* and / or Leads. 100+ unique visitors a day is a low *TRAFFIC*, but if you manage to attract at least 100 people truly interested in your Web Site content / topic and affiliate reviews you are guaranteed to make 1+ Sale each and every day!

How to GET 100+ TARGETED visitors a day?

My no.1 TACTIC is to write articles and submit them to announcement lists (e-groups). I write over 2 articles a week and submit them to my TOP 12 favorite e-groups.

Each time someone (a Webmaster or eZine publisher) publishes my article on his Web Site / in his eZine, I receive INSTANT visitors to my Web Site, plus the more articles I get circulated on the Web, the more Targeted TRAFFIC I receive on a regular basis.

Try this for yourself and you'll be able to quickly BOOST your Link Popularity, Search Engine TRAFFIC and Affiliate Commissions.

About the author: $29.97 eReport ""The Quick And Easy *Formula* For Boosting Your Site Traffic By Up 267% AND Generating 297% More AdSense & Affiliate Income!""

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Friday, August 24, 2007

Why So Many People Fail In Affiliate Marketing

Author: William R. Nabaza of

Article: More and More people are lured into affiliate marketing and you might be one of them. Indeed, affiliate marketing is one of the most effective means of generating a full-time income through the Internet. It's a fair deal between the merchandiser and his affiliates as both benefit from each sale materialized. Like in other kinds of business, a great deal of the profits in affiliate marketing depends on the affiliate's advertising, promoting and selling strategies. Everyday, as affiliate marketing industry expands, competition heightens as well so an affiliate marketer must be creative enough to employ unique and effective ways to convince potential buyers to purchase or avail of the products and services offered.

Compared to traditional advertising practices, affiliate programs are more effective, risk-free and cost-efficient. But why do many people still fail in affiliate marketing? There are a lot of reasons and a lot of areas in the program to look into. The most critical aspect in the affiliate program is advertising. Many affiliate marketers fail in this aspect because they lack hard work, which is the most important thing in affiliate marketing and in all other kinds of business as well. Although it pays to be lucky, you cannot merely rely on it. Affiliate marketing isn't as simple as directing customers to the business site. If you want to earn big, of course, you have to invest time and great amount of hard work in promoting the products. As earlier mentioned, the competition is very high and customers nowadays are very wise, too. After all, who doesn't want to get the best purchase--that is, to pay less and get more in terms of quantity and quality.

Lack of preparation is also a reason why one fails in affiliate marketing, whether he is a merchandiser or an affiliate. Part of the preparation is researching. On the part of the merchant, he has to be highly selective in choosing the right affiliate websites for his affiliate program. In order to be sure he has the best choices, he must have exhausted his means in looking for highly interested affiliates whose sites are sure fit to his products and services. The affiliate site's visitors must match his targeted customers. On the other hand, the affiliate marketer must likewise research on the good-paying merchandisers before he signs up for an affiliate program. He must ensure that the merchants' products and services match his interests so he can give his full attention and dedication to the program. He can get valuable information by joining affiliate forums, comparing different affiliate programs and reading articles on affiliate marketing where he can get tips from experienced affiliate marketers on how to choose the best merchants and products with high conversion rate.

The website is a very important tool in the whole affiliate program. As an affiliate marketer, you should plan how your site is going to be, from domain name to the design, the lay-out, the content, and ads. Some users are particular about what they see at first glance and thus when they find your site ugly, they won't read through the content even if your site has many things to say and offer. On the other hand, there those who want information more than anything else. Affiliate marketers with ""rich-content"" web sites are usually the ones who prosper in this business because the content improves traffic to the site. Websites with high quality contents--with relevant keywords and more importantly, right information about the product and not empty hyped-up advertisements--allow you to earn big in affiliate marketing even when you're asleep. If you won't be able to sustain the interest of your site visitor, you won't be able to lead him to the merchants' site. No click-through means no sale and thus, no income on your part.

Selecting a top level domain name is also crucial to the success of the affiliate program. Lots of affiliate sites don't appear in the search engine results because they are deemed by affiliate managers as personal sites. Major search engines and directories would think of your site as transient ones and thus, they won't list it in the directory. Before you decide on the domain name, know first what you are going to promote. Many fail because their sites are not appropriately named, so even when they feature the exact products the customer is looking for, the customer might think the site is not relevant and thus, won't enter the site.

Above all, an affiliate marketer must be willing to learn more. Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they don't grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your site users and how different merchandisers compete with each other.

Keep on trying; don't get disappointed if your first attempts did not pay off. Thousands are attracted by the possibility of generating skyrocketing incomes through affiliate marketing and so they sign up in any affiliate program without carefully understanding every aspect of the business. When they don't get instant results, they quit and sign up for another program and repeat the process of just copying links and referring them to others. When you sign up for an affiliate program, don't expect to get rich in an instant. Work on your advertising strategies and be patient. You'll never know how much you can get if you don't persevere.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Thursday, August 23, 2007

12 Essential tips to add to your moving check list

Author: Paul Wilson

Article: Moving means umpteen things to be done -it is not about just putting things into boxes, taking them to another place, and unpacking there. The more complicated our lives get the more the things to be done before and after moving.

To make life easier and less complicated, use a ""moving checklist."" This will help you move efficiently and methodically.

The first thing is to write down simple facts about your destination--what kind of weather, climatic changes, urban or rural, water potability, infrastructure in new home, size of home, colors of walls, rules made by landlord in case it is a rented home--some landlords specify no nails on walls.

A typical check list will have:

* Inventory of goods--perishable, breakable, unbreakable. A room-wise inventory is recommended. Also a box containing ""first day needs"" marked load last, unpack first. * A file containing essentials like house documents, insurance papers, packing lists, bills to be settled, travel tickets, keys to new home, and bills to be settled. * A must do list to remind you to: o Arrange transfer of school records. o Pay utility and other pending bills. o Transfer bank accounts. o Turn off phone, heat, electricity, and gas connections. o Disconnect television and Internet cables. * A list of ""to be done"" --- post office notification; insurance for valuables, health checks and medications; buying travelers cheques ; closing club, gym, and library memberships; canceling newspapers and magazine subscriptions; returning any borrowed things; finding new homes for pets and plants; confirming travel plans. * Pack a travel kit containing cheque books, credit cards, personal phone book, I-pod, identity card, flashlight, keys to new home, toiletries, change of clothes, emergency medications, food, towels, alarm clock, games for kids, hat, and windcheater. * List of items to be sold/placed in storage. List of things to be repaired, replaced, painted, or refurbished. * List of legal papers and keys to be handed over to the landlord or new owner of your home. * A folder containing details of movers, truck number, drivers ID and cell number, as well as addresses and phone numbers of their office at the destination and call center or tracking center. An envelope containing cash or cheque to settle the mover's bills. * Arrangements to be made in your new home before you arrive: a working phone, installing utilities like gas, electricity, and heat, putting in cable for the television as well as internet, turning on the water supply, getting the painting as well as any other alterations or repairs done before the trucks arrive. * Ready to use folder containing, birth certificates, school records, medical records, dental records, transfer papers, and anything else required to enroll them in the new school. * A bare necessities box marked No 1, containing: toilet paper, towels, soap, shampoo, bath towels, paper towels, insecticide, cereal, dehydrated milk, coffee, and other must haves. * A ""new home"" must do list: validate your car papers and drivers license, renew or get new insurance, put all legal papers in order (check applicable laws), make a list of emergency numbers: hospital, police station, social services, fire station, doctor's clinic, and vet.

Be well prepared to move, make a list that pertains to you personally. If you are well organized the move will go smoothly

About the Author : Paul Wilson is a freelance writer for <>, the premier website to find help on moving including moving companies search, compare movers, moving insurance, auto transport, moving tips, and more. He also freelances for <>.

About the author: About the Author : Paul Wilson is a freelance writer for <>, the premier website to find help on moving including moving companies search, compare movers, moving insurance, auto transport, moving tips, and more. He also freelances for <>.

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Wednesday, August 22, 2007

What's LinkShare, And Do I Need To Use It?

Author: William R. Nabaza of

Article: Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there's a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.

Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer. For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out--physically, mentally and emotionally.

In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.

If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.

Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services. It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.

Joining networks like LinkShare can be of great help in establishing your online marketing business. Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.

LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.

LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant. The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.

To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides. The primary advantage of LinkShare to you as an affiliate is convenience.

As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.

It's also easier to track your business partner's performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.

LinkShare helps you manage and maintain all records of your visitors' click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network. Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare's benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.

So, what's on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.

For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.

Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them. Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.

So you are faced with ""take it or leave it"" situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Tuesday, August 21, 2007

You Don't Have To Get It Right, You Just Have To Get It Going

Author: Stu McLaren

Article: I have a confession to make.

Starting something new sucks. Yup. Plain and simple I'm impatient and when I see something I want, I don't want to have to go through the growing pains of getting it to where I want.

Can you relate to that?

For example, many of you know that I'm relatively new as an information marketer. I started my career almost a year and a half ago and some people would say that I've enjoyed a fair amount of success in such a short period.

I would agree and I'm very happy with the progress that I've made.

However, being surrounded with marketing gurus like Alex Mandossian, Armand Morin, John Childers, Jim Edwards, and Matt Bacak, I see that I have a long way to go.

I know for a fact that these guys make hundreds of thousands of dollars a month on complete autopilot and their income only grows every year.

In addition I've enjoyed watching their students implement the strategies they've learned from these guys and then experience all kinds of success. Now the key word there is IMPLEMENT!! It didn't take me long before I learned one of the most valuable lessons of my career. You should memorize this because it will help you get more done, faster and you'll be up and making money quicker and easier.

Here it is. Write this down.

You Don't Have To Get It Right, You Just Have To Get It Going.

Success in life is nothing more than a series of small wins. However most people try to tackle a HUGE project or idea and they get so overwhelmed that they never even begin.

Think about it...

Bill Gates didn't create Windows XP before he created Windows 2000, or Windows 95 or even Windows 3.1. But let me ask you a question...

Do you think he would have the market dominance he has if he had waited until he had completed Windows XP? NO way.

All he did was get going. I guarantee you many of the ideas he had in the later versions of Windows were initially dreamed of when he first created Windows 3.1 but he didn't wait for it to be absolutely perfect.

He just got going.

So, I sat back and started asking myself questions. I was looking for answers as to why people like Alex, Armand and John just keep on experiencing tremendous success, project after project, and why I was struggling to get my projects up, completed and making money. Through this reflection I saw something that was holding me back. Perhaps you've experienced this yourself. Here is the problem:

I was trying to tackle the whole project all at once instead of breaking it down into bite size pieces. This resulted in me getting irritated, overwhelmed and disheartened.

Then within the exact same week Armand Morin showed me something that really hit home.

I had proudly opened my laptop and started my mind mapping software where I had brainstormed all kinds of new product and business ideas.

With passion and excitement I enthusiastically began to tell him what I was planning on doing. Then he did something I will never forget.

He grabbed my computer mouse and closed my mind mapping program.

I was dumbfounded. Was he kidding or was this some kind of lesson?

Here is what he said:

""Stop Generating New Ideas And Start Implementing The Ones You Have!!""

Talk about a wake up call!! Generating ideas was my form of procrastination. That was a ""light bulb moment"". I wasn't getting any of my ideas completed because every time I came across an obstacle I would stop what I was doing and start brainstorming on something completely different and unrelated.

Can you relate to that?

So let me ask you a question...

What form of procrastination is preventing you from getting your projects completed?

Armand explained his point by making another demonstration. He opened his computer and logged on to the internet and took me to several of his websites where he has products available for sale. Then he said ""I want to buy what you have for sale. Take me to your website"".

Guess what?

I didn't have one.

I only had two explanations why - I didn't have any completed projects for sale and/or I didn't have a sales page up for my completed projects.


You Can't Make Money Until You Launch Your Projects

He hit me square between the eyes by showing me what I was doing to sabotage my success. His outside perspective seems so obvious in hindsight but I can honestly say that without it I wouldn't have made the $111,000+ I did on my most recent project.

Completed projects can do wonders for you and your business because they BUILD MOMENTUM.

You can't build a BIG snowman until you create a snowball and get it rolling. The same principle applies to your information marketing business. You can't make $1,000,000 until you make $100,000. Similarly you can't make $100,000 until you make $10,000 and you can't make $10,000 until you make $1,000.

So often we are trying to go for the million right out of the gates and we get disappointed and frustrated when it doesn't happen.

So the moral of this story ...

Just get your projects completed and available for someone to buy!!

About the author: Don't let your brainchild go to waste! Discover how to start making money with your ideas by grabbing a special report entitled 11 Creative Methods To Make More Money With Your Ideas In Less Time And With Less Effort at

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Monday, August 20, 2007

Get Clear about Your Core Marketing Message

Author: Martha Carnahan

Article: Many entrepreneurs ask me, ""How do I get started? Where do I begin with marketing?""

I often see businesses spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow missed the mark.

To create a business-generating marketing program, the first direction to go is inward. Before you create your outward-reaching promotional materials, you've got to get a fix on your internal Core Marketing Message - in other words, what value are you selling, and why should anyone care?

Once you walk through the process of identifying your Core Marketing Message Platform, it becomes much easier to create all of the ""goodies"" of marketing - logo direction becomes clear, the website flows, taglines pop to mind, marketing strategies hum. Your Platform is exactly that, the springboard for everything else.

So before you think about colors, design, what to write in your brochure or website, start with the following questionnaire. TIP: Your answers don't have to be perfect. Just jot down the first thoughts that come to mind and go back later to refine it until your Platform rings true for you.

WHO is your target market? Think of your best clients - list the qualities that make them ideal. This is your wish list, so no holding back. If it's important that they are pleasant to work with and have the means to pay you well - say so now! What is their specific title or profession? Can they be categorized easily? List every important quality you can come up with. Consider geography, gender, age, income level, values, interests, etc.

EXAMPLE: My target market is small business owners who provide professional services such as accounting, architecture, engineering, IT, coaching, consulting. They operate their businesses with a high degree of integrity, they value building relationships with their clients and they are interested in growing their companies. Also, they are enjoyable to work with and they appreciate a good laugh!

What PROBLEMS do your potential buyers face? List 5 distinct problems, issues, pains, predicaments, challenges, worries, fears - even if they seem unrelated to the services you offer. Write these succinctly and clearly.

How does your service SOLVE these problems? For each of the 5 problems/pains listed, spell out your solution - what results do you produce; what can your clients expect to get out of your work with them? Don't just list your services here. Instead, specify the end-result benefit they will receive.

EXAMPLE: If the problem is, ""They never have enough time,"" your response to that might be, ""My services take the pressure off my clients and give them less to deal with."" (Notice that this could apply in just about any industry!) The solution is not your service per se, it is the time-saving result your service translates into.

What EMOTIONAL gratification do your clients get from your services? Sounds corny, but no matter what your business is, if you are serving people, you need to be able to tap into the emotions that motivate them.

EXAMPLE: Your clients feel a sense of ""pride"" because they have improved skills; ""confidence"" that they will provide better outcomes for their own customers; ""relief"" that they will more easily meet some legal requirement, ""joy,"" etc.

What are the UNIQUE advantages of your service over your competition? Let's talk about differentiation - what makes you stand apart from your competitors? What makes you memorable, special? This includes your distinct blend of past experience, your personal philosophies and ways of working with people, your approach, your values, and simply, just the way you are. One great place to start - what are some compliments you frequently hear from other people?

TIP: It can feel uncomfortable to boldly claim your own special qualities. It helps to take the focus off of your modest self and consider your clients - how do they benefit from your specialness? Put yourself in the shoes of the Jimmy Stewart character in ""It's a Wonderful Life."" What would be different about the world if you were not here? Seriously ask yourself this question, and your special attributes will emerge for you.

ELEVATOR Speech. Now that you are thinking so deeply about your business, your clients, and how your services bring value to them... take a stab at writing a direct, 25-word-or-less description that clearly conveys WHAT you do and WHOM you serve. Bring in some of the emotional gratification you provide and the uniqueness of who you are.

Example: ""Using my unique blend of marketing experience and coaching skills, I help business owners build a thriving business without squeezing the life out of their lives."" (Oops, that's 26 words. See? You don't have to be perfect, just take a good shot at it.)

You have now created the essence of your Core Marketing Message. Take some time to continue honing and refining. When you read through it, you should feel that it hits the mark and it paints a picture of your ideal business.

As you write letters, brochures, website content and other communications, draw from this Platform - speak to your market as if you know them personally; appeal to your market's pains and predicaments; show them how you solve these problems; highlight the emotional gratification they will feel when they use your services; show them clearly what makes you and your offerings unique.

About the author: Martha Carnahan is president of MC3 Strategies, is an Atlanta-based company that champions entrepreneurs having a prosperous business AND a fabulous life. Learn more about Martha Carnahan and MC3 Strategies by visiting (which is currently under construction, but bookmark it for future reference!). Or, visit my coaching services website:

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Sunday, August 19, 2007

Why You Should Promote Residual Affiliate Programs

Author: William R. Nabaza of

Article: Are you a webmaster in need of additional income? Or are you planning to set up an online business but you still don't have any product to sell? If so, affiliate marketing may be the best solution for your problems. With affiliate marketing, you won't need to worry about the products you have to sell. All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs. By becoming a member of the program, or by becoming an affiliate, you can start earning a certain amount of money right away!

Affiliate marketing is some sort of business relationship established between a merchant and his affiliates. In affiliate marketing, an affiliate agrees to direct some traffic to a merchant's website. If that traffic is converted into some kind of action, like a visitor purchasing a product on the merchant's website or a visitor becoming a lead for the company, the affiliate who directed the traffic will be compensated. Compensation may take the form of either a percentage sales commission for the sales generated or a fixed fee predetermined upon the application of the affiliate on the merchant's affiliate program.

Promising a lot of benefits both for the merchants and the affiliates, affiliate marketing has become one of the most popular online marketing methods today. In fact, almost every merchant or retailer site today offers an affiliate program that any one can join into. Most retailers would entice people to become affiliates or members of their program by promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits. But would all these affiliate programs bring off the same benefits?

Most affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the merchant's website. Commissions for this kind of affiliate programs are usually large, ranging from 15% to a high of about 60%. Other affiliate programs would pay you a fixed fee for every click through or traffic you send to the merchant's site. Programs like this often pay a smaller fee for every click through, usually not getting any larger than half a dollar. The good thing about this kind of program, however, is that the visitor won't have to purchase anything in order for the affiliate to get compensated.

Another type of affiliate program is the residual income affiliate program. Residual affiliate programs usually pay only a small percentage of sales commission for every sale directed by the affiliate to the merchant's site. This commission often comes only in the range of 10% to 20% sales commission. Because of this, many people ignore residual affiliate program and would rather opt for the high paying one-time commission affiliate program. Are these people making a mistake, or are they making the right decision?

We can't tell, for sure, if people are making a mistake by choosing a high paying one-time commission affiliate program. But we can definitely say that they are making a large mistake if they ignore residual affiliate programs. Residual affiliate programs would indeed pay at a lower rate, but merchants offering such kind of programs would generally pay you regular and ongoing commissions for a single affiliate initiated sale! That means, for the same effort you made in promoting a particular affiliate program, you get paid only once in a one-time commission program, and a regular and ongoing commission for a residual program!

So, are the benefits of promoting residual affiliate programs clearer to you now? Or are they still vague? If they are still vague, then let's make them a bit clearer with this example.

Suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale. The second merchant also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate initiated sale. As an affiliate, we may get attracted at once at what the first merchant is offering, as $80 is definitely a lot larger than $10. But by thinking things over before actually getting into them, one may be able to see that the second merchant is offering us more opportunity to earn a larger amount of money.

Supposed you have directed traffic to the merchant and it converted into a sale, you'll get paid once by the first merchant for the sale you have initiated. But with the second merchant, you'll get paid monthly for as long as the customer you have referred to the merchant continues to avail of the web hosting service. That means that for the same effort of getting one customer to avail of the merchant's service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs.

So, are residual affiliate programs worth promoting? Definitely yes, because you virtually get more money from these types of affiliate programs in the long run! And would residual affiliate programs work best for you? Probably not, probably yes. It is not really for me to tell. But with the benefits that residual affiliate marketing can provide, it would really be unwise to ignore such programs.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Saturday, August 18, 2007

Banner Ads: Death and Resurrection

Author: Tim Priebe

Article: Back in the 90's, many internet companies were making their money solely off advertising. They would create content for a site, but then not sell anything but advertising on the site. And the companies paid for the advertising. Any company would advertise on any type of website. The point of the game back then was getting your banner on as many sites as possible.

Then came the dot-com bubble bust. And companies started pulling out everywhere. Investments, staff, everything. Paying for banner ads was no exception to the rule. An overall lack of effectiveness of remaining banner ads caused the advertising method to slowly die out.

Well, almost.

Crafty marketing individuals had watched the whole thing carefully. With banner ad pricing dropping across the board, now was the time to get the best bang for their buck. But how could it possibly work? Banner ads had been shown to be largely ineffective.

Two words: Targeted marketing. These advertisers knew that it was just plain dumb to advertise your Christian a cappella group's website on a flash games website. No, you needed to advertise it on the website of a Christian publication.

See, those who make banner advertising work for them today knew the whole time that banner ads are, in many ways, no different from other types of advertising. Mass marketing to the population as a whole is largely unsuccessful. Banner ads were no exception to the rule. However, careful, selective targeted marketing can prove useful in any form.

So if you are thinking about getting a banner ad on a website, consider the following:

1. Is the demographic of this website the same as the demographic of mine?

2. Does this website get enough traffic to make the cost worth it?

3. Is your target demographic large enough to make banner ads wise?

As with any marketing plan, banner ads should never be your only method of promotion for your website. However, combined with other methods, targeted banner ads can still prove effective.

About the author: Tim is the owner and senior web designer at <a href="""">T&S Web Design</a>. His company has developed and maintained website for dozens of small businesses and organizations. Tim also maintains a blog with free website advice for small business owners, <a href=""""></a>.

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Friday, August 17, 2007

The Marketing Miracle

Author: Casey Tyler

Article: Marketing strategies are very important to every business, large and small. I've seen a lot of businesses in my time take almost a cavalier attitude toward marketing. As if they say to themselves ""Ok, I have to advertise. Here is some money let me know how it goes."" I assure you there is or should be more to it than that. People today are always looking for the quick fix, the instant gratification. I see it all to often as I am sure you have. The post in the blah blah forums asking ""What is the best way to advertise"". I do have the answer. Are you ready. The answer is........It depends. It depends on who your market is. What age group are you targeting? What demographic are you stalking? If you can answer these questions you are on the right track for success. The answer is not a simple one. Most often the answer is a medley of different answers and quite often one that nobody hasn't thought of yet. When advertising, never do it out of emotion. When starting an advertising campaign make sure it can be tracked. Weather you pay for it or not, if you can't track it, your wasting your time and or money. Lets say you want to start an opt-in e-mail campaign. You send out 300,000 e-mails. You get 3000 responses(by the way, that is extremely good). Where did the they come from. Why didn't they or did they buy? If you can learn something from it that makes the next campaign better it is not a failure. By constantly analyzing and readjusting your campaigns, you can zero in on the most effective form of advertising possible for your specific business. In the words of Colin Powell, ""There are no secrets to success. It is the result of preparation, hard work, and learning from failure."" Most hosting companies today offer web site analysis software. Use it! I can not stress this enough. Its amazing to me how many webmasters don't know what there highest traffic days are. How many unique visitors are you getting? What is the most popular page on your web site? What is the least? What time of day does the bulk of your visitors show? There is so much useful information that can be harvested from these programs. I had a friend of mine come to me and asked for my help. He was getting a lot of visitors to his site but they were leaving and not buying. He did know that but he should have dug deeper. After reviewing his site statistic reports I noticed that a lot of shopping carts were being abandoned. This isn't really all that uncommon accept for the fact that 90% were being abandoned at a specific point in the check out process. I ran through the check out process myself and discovered that selecting payment page was very confusing. I let him know about it. After fixing the issue his sales went up 150%. That's huge! How much would you pay to increase your business 150%? This is one of many examples of the potential benefits of knowing the visitor flow and behavior of your site. Don't let your ego get in the way. Don't get dragged into an advertising war with a competitor. Its human nature to be competitive and that isn't necessarily a bad thing but it can turn into a disaster if it gets the best of you. Just take a look at Google Adwords. I've seen certain search terms as high as $3000.00. I've seen businesses fold partly due to there advertising budget that had gotten out of control. Always have a plan. Always know were you are going, were you are now, and were you have been. If you follow these simple guidelines, success is just a matter of time.

About the author: About the author: Casey Tyler is the owner of ( ), a web hosting company dedicated to the success of its customers.

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Thursday, August 16, 2007

Mind Your WEs & YOUs

Author: Martha Carnahan

Article: The trick to writing riveting and persuasive marketing copy is simply this: Know - and I mean really know, your audience - and get over there into their shoes and talk with them, not at them. This marketing truism makes a lot of sense and it works. And yet, I encounter so many brochures, letters, websites and other marketing vehicles plastered with ""we"" language. This is particularly true with professional service businesses... after all, you are selling yourself or the people in your firm, so it is natural to convey your expertise and services by saying, ""we"" and ""I.""

Let's look at an example comparing the traditional selling statement (the kind that sends most marketing copywriters into a loud groan) against a more riveting, grabbing alternative. Audience: Small business owners seeking financial advice

Groaner: ""Acme & Associates is a results-oriented financial consulting firm that advises businesses in meeting the challenges of today's economic uncertainty.""

Grabber: ""If you are like most business owners, you are passionate about your clients' success and expect your financial advisor to be equally passionate about your bottom line."" I'm sure you can see the compelling differences between the ""Groaner"" and the ""Grabber."" The Groaner example conveys a posture of, ""It's all about us and we are assuming that you care!"" And what are these vague ""challenges""?

The second example - the ""Grabber"" - literally steps over to the reader's side of the table. Clearly, the message is that it's all about you and shows an understanding of what is important to you as a business owner.

You may prefer a more formal writing style. Your style is a reflection of you, and I encourage you to write in a way that feels most natural and comfortable. But I do stand firm on this: The effectiveness of ""you"" language still applies, no matter what your preferred writing style is.

Great Trick: Name Your Audience

Start every writing project by naming your audience - actually write it at the top of the page, as I did in the above example (be sure to delete it before you send the final out for real!). This is a trick I learned from a very effective English professor I had in college. He took points off our grade if we had not named our audience. I still use this technique today - when you can clearly define who you are writing for, you have a much better chance of hitting the mark.

Let's face it, your readers are inundated with distractions and plenty of reading material... if you want their attention, you have to cut through to the heart of the matter. And that means speaking to your reader's heart. Whether you are selling life coaching, accounting services or engineering design, your clients are human beings with worries, fears, dreams, hopes, and desires. Don't fall into the trap of thinking, ""This is business, let's keep that 'personal stuff' separate."" If you speak to your audience at the level of their humanness, they are going to pay attention. This approach doesn't mean you need to eradicate all use of ""I"" or ""we."" You need to talk about yourself -- just be sure the overall flavor of your persuasive copy leans more toward being you-oriented.

Now. Go write some brilliant marketing copy!

About the author: Martha Carnahan is president of MC3 Strategies, is an Atlanta-based company that champions entrepreneurs having a prosperous business AND a fabulous life. Learn more about Martha Carnahan and MC3 Strategies by visiting (which is currently under construction, but bookmark it for future reference!). Or, visit my coaching services website:

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Wednesday, August 15, 2007

Plan For Success

Author: Martha Carnahan

Article: ""The will to prepare is more important than the will to succeed. The dream to succeed, apart from the will to prepare, is simply wishful thinking."" ~ John C. Maxwell

If you don't have a plan for marketing your business, you are short changing yourself, your clients, your family, your future employees and the beneficiaries of your life work!

I recently spoke with an entrepreneur who had a classic small business scenario. Last year he earned the highest revenues in the history of his business. And this year has been one of his worst. His business has a naturally high turnover rate, so while he was enjoying a booming year, he let his marketing slip away, which left the pipeline for this year rather empty. Sounds like a ""Don't Let This Happen To You"" warning, if I ever heard one.

So now that I've got you considering actually writing a plan, here are the key components to include...

Create an Unblinking Vision - Begin with a birds-eye view of what you want your business to look like. Include everything you imagine for your ideal business scenario. Be bold... what do you really want?

Clarify Your Target Audience - Review and dissect everything you know about this audience. The better you understand them, the more receptive they will be to your message.

Hone Your Core Message - Write a clear and compelling message that acknowledges your audience's hot buttons and presents your solution to them. Always write in ""you"" language that shows you understand what it is like to walk in your audience's shoes.

Put Your Eyes on the Prize - Outline the business goals you intend to accomplish through your marketing plan. Include specific revenue and business operations goals as well as goals to ensure that your Self care gets top priority in your work-life balance.

Brainstorm Strategies & Tactics - Invite some colleagues and friends to a think-tank session to come up with a laundry list of strategies and tactics. You can narrow it down later... for now, let your creativity go wild!

Shine a Light on Your Assets & Values - You may be too modest to say so out loud, but you have unique personal qualities that are the essence of who you are, which bring immense value to your business and clients. Consider how you can leverage your personal assets and values for your business.

Acknowledge Resources & Roadblocks - Take some time to list equipment, people, funding, information and other resources you will need to implement the ideas in your plan. Likewise, consider the potential roadblocks that could hinder progress. Listing resources and roadblocks up front will help you deal proactively with details that could otherwise trip you up.

Calendarize Your Plan - Literally pull out your calendar and plot the actions and tactics you will be implementing over the next 12 months. Schedule them right into your daily life so that they become a priority.

Get Real! - Not to be a spoilsport, but I know that when you write a realistic plan, your success rate will zoom to the top of the charts. Being unrealistic only leads to overwhelm and disillusionment.

Hot Tip: Share your plan with a mentor, coach or trusted colleague, so that you are accountable for each step along the way.

About the author: Martha Carnahan is president of MC3 Strategies, is an Atlanta-based company that champions entrepreneurs having a prosperous business AND a fabulous life. Learn more about Martha Carnahan and MC3 Strategies by visiting (which is currently under construction, but bookmark it for future reference!). Or, visit my coaching services website:

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Tuesday, August 14, 2007

Effective Booklets for a Successful Business

Author: Viojieley Gurrobat

Article: Leaflets, pamphlets, guide and catalogs - these all refers to booklets that are used by businesses to market their products and services. In today's highly competitive market it is essential that every business has a marketing strategy that can help promote their products and services.

In creating your company booklet it is important not only to include graphics and images. It should also be informative and neat. A few images and text won't help market your product so make sure that they are informative, simple and catchy as much as possible. Also, carefully choose the layout and printing company that will do the job for you. There are a lot pf printing companies today all claiming of good and effective service. It is just up to you to choose which service to avail. Just make sure that the printing company that you choose has adequate experience in the print job that you need to be done.

Also, carefully choose the colors that you will use. If you want to use a dark background use light letters and use light background for dark letters. The images and photos that you will include in your booklet have to also be carefully chosen. You do not want to send the wrong idea and impression to your customers so make sure that the images are appropriate to your products or services. The message that you will also include have to be short and straightforward yet still catchy.

Take for example a clothes designer trying to find a way to showcase his newest spring collection. Advertising through brochures and catalogs can be quite costly. So let him do it through a booklet. He can have a simple medium size fifteen or twenty-five page booklets with interesting illustrations and images and it will do the job for him. Keep in mind though that the booklet should be attractive in appearance and content as most advertising materials are short lived, but a well created and designed booklet can probably live longer than most materials. It can tell the story for you. It can detail your business like no other promotional material can at a very affordable price. And if produced rightly it will get you those customers that you need.

For comments and suggestions kindly visit <a href="""">Bo oklet Printing </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Monday, August 13, 2007

Not Being Advertised...How the Advertising Business Has Changed Over Time

Author: Allan Kalish

Article: There are three words which often bother me. "" I remember when....."" When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business has changed since I was in it on a day-to-day basis, I suppose I have to ""remember when.""

If you remember when Channel 10 did a live, (LIVE!) daily, (DAILY!) Network (NETWORK!) show, you're probably as old as I am.

If you remember when ad agencies relied heavily on Type Shops for fast, efficient service, you are probably in your forties.

If you remember when word processing people were called typists and when they used a thing called carbon paper, you are probably in your fifties. (Side effects from typewriters and carbon paper were messy erasures and blue-stained fingers.)

And if you think FedEx, cable TV, B101, All News All The Time, Video Conferencing, and Satellites have always been there, I'm jealous for not being your age.

In the ad business, the only thing that's certain is that what's certain today will not be certain tomorrow.

Which brings me to the agency business and some significant changes that have taken place in my career-lifetime.

Whereas client/agency relationships changed focus from print to broadcast over many years, the changes now move with lightening speed. For example, when UHF television came along, it was big news because viewers in this market could see six stations instead of three. Now, who can keep track of all the video available with cable and internet access for movies and on and on. How will agencies have to adjust? Who knows? We do know that the media challenges that face agencies are already causing several significant changes.

First, some are not fighting the media wars. Many are farming out their media requirements. That means they are actually trusting another organization to collaborate directly with their clients. That's something that was unimaginable just a few years ago.

Second, many of the larger agencies now have very robust Media Divisions and those divisions are involved with sales promotion, sponsorship and even some creative tasks. Many of them actually feel like full service agencies if you study them closely.

Third, agencies must take steps to become more aware of accountability as it relates to their clients' spending. Welcome, Internet Marketing. Just a few years ago, many marketing folks started thinking about one-to-one marketing. Today it's becoming an absolute necessity for agencies to understand Search Engine Marketing, Optimization and other terms which were virtually unknown just five years ago.

Those agencies which relied on creative radio ideas no longer have a fairly simple pallet to deal with. AM radio was dominant and the change to FM dominance took many years. Now we have two major factors which already influence how radio is utilized by the consumer: Satellite and a little phenomenon called IPod. Cost per thousand is still important but specific, measurable results are more important. That factor is pushing today's agencies into thought processes which require greater strategic ability as well as a keen understanding of how to meld communications for image/brand with clients' demand to see sales figures climb as direct ways to measure ROI. Whoever succeeds in finding the best way to turn IPod users into a demographic group that's available as ""media"" will harvest big rewards.

Think about how Internet advertising has changed and is changing marketing strategy. That new media increased by 21% in 2004. It's projected to take seven billion dollars away from traditional ad budgets in 2005. Soon, it will be ""traditional."" Maybe it already is. Agencies must take a leadership role in finding optimum ways to apply those funds.

There are other important topics and terms today which might not have existed for agencies in the past but are core factors today and are likely to become even more important: Broadband, Customer Relationship Management , Video on Demand, Paid Inclusion, Latino Media, Collaboration Extranets, Streaming, High-Definition and even IMAX theaters. More and more advertisers of all sizes are trying to save money by taking routine responsibilities away from agencies and doing them inside. Many agency executives believe that their real value for clients is their business knowledge and their strategic capability along with their creative execution. These trends in thinking drive change and challenge for agencies. Not only are there fewer employees per million dollars of billing, but there is a large gap between well paid and not-so-well-paid agency employees.

Believe it or not, there was a time when, on average there were ten employees per million dollars worth of billing. Today it's one and a half employees per million. Who knows where it's headed? One of the country's fastest growing agencies, Kalan Thaler Group reports $600,000,000 in billing with only 140 employees. Yes, they must work very hard but they also must be smart, creative and, as they say, ""cutting edge.""

Why the salary gap mentioned above? Because strategic support is hard for clients to find and comes in expensive packages. Therefore, the agency which probably has the best chance to retain its client is the agency whose client trusts the recommendations that come from the agency. Translated, that means smarts, strategic thinking and courage on top of the usual high expectations about effective, wonderful creative solutions. Translated further, that means expensive brains at the agency, a salary gap between those brains and the other folks as well as fairly low salaries beneath the top thinkers. In a way, the CEO of an ad agency is now responsible for managing salaries in the same way major league teams do it. They place the big dollars where the big benefits are, in star performers.

In summary, the only way to view changes in the ad business is pretty much the same as changes in other businesses. Lee Iacocco, of Chrysler fame, once said , ""Change or die!"" That's true of our beloved ad business. It always has been. It is now. And it always will be. Figuring out how to be ahead of the curve is the challenge of today's agency CEO. I guess I'm glad that I no longer have to live up to that title and those expectations. Instead, I'm doing my best to provide agencies with ways to get along with fewer employees and, at the same time, to give clients what they need and want: easy collaboration, accurate communications and, above all, efficient and effective use of their most valuable assets, brains, creativity and time.

About the author: Allan Kalish is Chairman of Trichys, providers of <a href="" .vm""> advertising agency software</a> and client <a href="""">extr anets</a>.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Sunday, August 12, 2007

How to get 260 new keyword Ideas in 15 minutes or less

Author: Daniel James

Article: For anyone who's ever done keyword research, brainstorming new ideas can be a challenge. There are a lot of tools out there right now, but few tap directly into the brain of Google. This method actually allows you to explore the inner-workings of Google using their own tool.


Go to google suggest


Type in the root keyword you're trying to SEO for or brainstorm around. If you haven't used this tool before, then listen closely.


Just wait and results will pop up with the top 10 most popular searches on google for that phrase and 10 others.


How the heck do I get 270 new ideas from this? Ok, lets pretend our niche is ""exercise"".

Typing in exercise brings you:

exercise exercise equipment exercises exercise ball exercise bikes exercise bike exercise videos exercise programs exercise machines exercise routines

Want 270 More ideas now?

Type in exercise and the letter A, B, C (27 letters in the alphabet, 10 results come back each)


Here were the top results for ""exercise"" and the letter ""A""

exercise at home exercise and pregnancy exercise addiction exercise and fitness exercise and weight loss exercise and depression exercise and health exercise and stress exercise abs exercise articles

And how do i know google actually gives you the top 10 real searches?

Quote From Google (Quotation comes from : ) Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. An example of this type of popularity information can be found in the Google Zeitgeist. Google Suggest does not base its suggestions on your personal search history.

Here's another neat place to check out what's shaking on the web with relation to google and keywords.. Very Interesting..

About the author: Daniel is the owner of a local advertising and marketing company and has worked as an online marketer for over seven years. Daniel's book comes out in January covering everything you need to know about writing newsletters for online publishing.


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Saturday, August 11, 2007

Electronic Business Cards: What Are They?

Author: Viojieley Gurrobat

Article: We can really no longer escape the wonders of modern technology. Every where you look and everything you do the virtual market has plagued our lives. This technology has indeed proven to be helpful and beneficial to all. Businesses have also benefited from this technology. What used to be costly and lengthy business transactions can now be done in just a few hours or even minutes. Even business cards can now be done electronically. But what are these so called electronic business cards?

Basically, electronic business cards are calling cards minus the paper, graphics and text. These cards are files that contain information in multimedia format. The information is usually in the form of URLs, logos, images, and text among others. There are several advantages of electronic business cards. Firstly, they can save time and effort from not having to design and print the cards. Aside from saving time and effort, they also allow automatic exchange of information provided that both parties are running on devices that can communicate with each other. Additionally, electronic cards are considerably small so they can be easily attached to emails and they can be easily added to an address book or to a contact manager.

For example you need to attract more customers to avail of your products or service. Since most people today are virtually connected, sending them electronic business cards can be a good way to invite them to try your products. They are a cost effective way of marketing your business. Once you have attached your business card in your email program every email that you send will contain these cards adding to a more professional and attractive look. Of course, you have to make sure that your electronic business card has been designed to enhance the image of your comply. Remember that people respond to a professional image because this gives them a sense of security that they can trust the company to provide them good service.

Whatever your business is, using electronic business cards aside from the standard cards can be very useful. Nonetheless, the real success of a business comes from the people who are putting their services and talents at work. The electronic part is just motion not skill. Hence, creating electronic cards is just a cog in the business. Just the same, make sure that every email and business card that you send help promote your image as a professional that can be trusted in providing products and services.

For comments and suggestions kindly visit <a href="""">Cards Printing Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software