Thursday, January 31, 2008

How To Get Your Salesletter Read

Author: keir smith

Article: How To Get Your Salesletter Read

© Copyright 2005 by Keir Smith

If you've ever created your own salesletter then I'm sure you know just how hard it can be to create a rythym or flow to your letter. After all, without this flow, your salesletter will just seem to skip and hop all over the place. Which is the last thing you want right?

But, today I'm going to give you 4 quick solutions for making your salesletters sticky.

Basically what you'll be doing here is creating what is called transitional paragraphs. These are simply paragraphs that help the reader follow the writers thoughts from one subject to another subject.

Now there are hundreds of types of transitional paragraphs that you can successfully use in your salesletter, but I've found 4 in particular that tend to work very well in salesletters.

Want to know what they are?

Of course you would.

They are: 1. Summarizing 2. paragraph hooks 3. shifting the point of view 4. Asking questions

Want to know how to use them in your salesletter?

Well, that's exactly what we're going to discuss in this article right now.

So without further ado, here's how to put those 4 tactics to work for you.

Tactic 1. Summarizing.

To use the summarizing tactic in your salesletter, you'll need to summarize the idea set forth in the preceding paragraph, and then introduce a new point. This tactic is best used when your comparing and contrasting two subjects in your salesletter.

Tactic 2. Using a paragraph hook.

This approach is similar to the summarizing tactic. In this tactic, your salesletter will echo key phrases or concepts from the earlier paragraph before moving in a different direction or introducing a new idea. This repetition ""hooks"" the reader and brings the reader along to the new point.

Tactic 3. Shifting the point of view.

This tactic is useful when you want to shift from an individual to a collective point of view. For example, when in your salesletter your shifting from ""I"" (perhaps describing a personal experience)to using ""WE"" (when referring to a larger group of individuals who have had similar experiences, or to people in general). It's also useful to reverse this process, shifting from a broad discussion to a specific example. Another tip is to use this tactic to change the tone from say, serious to humorous or vice versa.

Tactic 4. Questions.

In your salesletter, you can ask a question, or a series of questions. It's a useful way to move from one subject to another subject with similar issues, or to point out that despite the earlier paragraphs, questions remain that deserve further discussion.

There you go.

4 simple and easy to use tactics that you can begin using today to boost the responses your getting for your salesletter.

I'd also like to mention that there are hundreds of other places where these tactics can be modified and used in other areas of your marketing. Be creative, and begin looking for new ways to put them to use, and also other tactics you can use along with them as well.

About the author: Keir Smith is the creator of Drop by and pick up your FREE e-course and learn 4 little known tactics for getting your emails open and read that you won't find anywhere else online.

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Wednesday, January 30, 2008

What is professinal SEO and how does it relate to your website or business

Author: Dustin Twiggs

Article: <a><b><a href="" ocontest.html"">Carcasherdotcom seocontest</b></a> got me to thinking. SEO is an amazing art. You could call it a skill, but the great SEO professionals out there are really very artistic when you get down to it. You look at all the millions of websites out there and it's amazing what goes into them. You have folks who have only been exposed to even the most basic layers of html for only days competing with folks who are familiar with so many different types of structures, languages and ideas all in one playing field. Of course the more experienced web designer may product a beautiful work of art, but without some sort of SEO experience or training, that wonderful website may never be found.

And in contrast, the WORST website ever known to man kind, could become the first website that anyone sees, should the proper seo tactics be put into place. That's where the <a><b><a href="" ocontest.html"">Carcasherdotcom seocontest</b></a> comes into place. You see, this carcasherdotcom has set out to find out who the 'greatest of the great' really is. Who are these so called SEO professionals, and what are they doing? Visit my site and you'll get more info on the specifics. But the bottom line is, if you want your site to be seen, you need to market it. You can spend millions of dollars through offline and online advertising. Mailers, PPC, catalogs, commercials, etc. But the most valuable form of advertising you could possibly offer your business or website, is truly gold old fashioned organically produced traffic from skilled SEO tactics.

So what are some of these SEO tactics? Well the list goes on forever. But I will at least share a biggy. Anchor text links, such as this one here leading to my site: <a><b><a href="" ocontest.html"">Carcasherdotcom seocontest</b></a> Will help you in a big way. I like to write articles myself. Post them to article directories with ""back links"" to your site. This has a Double benefit. 1st, the most obvious, someone is likely to click and end up on my site. 2nd, the search engines such as <a>Google</a> base their searches off a popularity contest. Basically if you have 100 sites linking back to yours, and another site has none, chances are you will come up sooner in the search results then them for specific keywords. Make sure those back links are ""anchor text links"" though. Those do hold more value.

I've only just barely skimmed the surface of the easiest form of SEO. It's the beginning. But if you like it, and you think you can do more of it, then keep researching. You'll have plenty of visitors in no time.

About the author: Dustin Twiggs is currently writting articles for: <a><b><a href="" ocontest.html"">Carcasherdotcom seocontest</b></a> and <a><b><a>computer cables</b></a>

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Tuesday, January 29, 2008

What You Need to Know About Commercial Printing

Author: Viojieley Gurrobat

Article: Perhaps you need to produce brochures to launch your new products. Maybe you need to print posters to use in a trade show. Maybe you need postcards to be mailed to your customers. Whatever you need to get printed, commercial printing can perhaps help you create the print job that you want as promotional, marketing and advertising materials have become inevitable today for most businesses. Most businesses now spend a considerable amount of money for their marketing materials as it has proven to be a great way to reach the customers. Commercial printing, basically, help your business attract attention at an affordable price. You need not spend a considerable amount of money just to get your customers pay attention to what you have to offer.

Generally, commercial printing includes digital printing and offset lithography. Although digital printing is now beginning to be in use more often, offset lithography still continue to be the foremost printing technique used in color printing. Commercial offset printing makes use of the four basic ink colors - CMYK. That is, dots of cyan, magenta, yellow and black. These colors are placed side by side giving certain patterns that gives us the illusion of seeing millions of colors. However, the printing of each color of ink in commercial printing is applied separately.

The letterpress is probably the oldest printing process used in commercial printing. However, before you can use this technique physical plates have to be created to represent the image. Hence, they are not useful if you have images that are not found in the typical typewriter keys. Lithography, on the other hand, is probably the most common commercial printing process especially used in book printing. Lithography uses an offset process for indirect printing. This means that the image and the substrate do not come in contact. This printing technique is inexpensive and fast, thus, providing commercial printing companies the ability to store and print different images in large quantities on demand.

However, when you are considering printing copies of catalogs, brochures or newsletters you may want to consider purchasing it in bulk as bulk purchasing is always inexpensive than purchasing in small quantities. Understand that buying more reduces the overall cost by hundreds if not thousands of dollars. You would be surprised with the opportunities that commercial printing can offer. Thus, when you need materials to be printed consider doing it through commercial printing.

For comments and suggestions kindly visit <a href="" ny.html"">Commercial Printing </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Monday, January 28, 2008

Making Amazing Brochures

Author: Viojieley Gurrobat

Article: Most people have probably come in possession of a brochure one way or another in their life - whether it is because of a product or service availed of or whether because of attending a tradeshow or product launching. Brochures are a good way to introduce new products or announce of new innovations concerning an existing product or service. These promotional materials have been used by many businesses for ages and have always been proven to be effective in attracting customers.

There are several ways with which you can make you brochures look amazing and captivating. You have to understand though that although your target is to create a catchy brochure they still have to be informative as possible. Before printing your brochure you have decide what to include in it. Carefully plan and design the brochure and make sure that it includes all the important information that needs to be communicated to the customers. Decide also if you will print the brochures yourself or you will hire a professional printing company to do the printing for you.

The images and graphics that you will include in the brochure will also play an important part in attracting customers. They will be the first thing that customers will see. So make your customers interested by placing graphics that stirs curiosity upon the readers. You also need to put catchy phrases and statements. Remember that most people spend only a few seconds to decide whether to keep the brochure or throw it away.

You can always print the brochure yourself. But if you do not have enough time to spare to making the brochure yourself, you can always go to a professional printing company and have them do the brochures for you. You can ask the printing company to show you samples of their work to help you decide if they are best fitted to do the job for you. You should also ask them how long it would take for them to do the job as oftentimes there are print jobs that need to be done immediately. If it will take a long time, consider checking out other print shops who best meets your printing needs.

Nevertheless, before you print your brochures and decide on which print shop to hire, make sure that you straighten all your print needs to facilitate for a faster and much easier way of carrying out of the job.

For comments and suggestions kindly visit <a href="" s.html"">Brochure Printing Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Sunday, January 27, 2008

Availing of Professional Printing Services

Author: Viojieley Gurrobat

Article: A small business owner need not print promotional materials in large quantities and intricate designs as they only need to reach few customers. But this is not true with big companies because big businesses need to reach a lot of customers so they have to create marketing materials that will catch a lot of customers as much as possible. Perhaps the best way to broaden a business' customer is to create promotional materials with the help of professional printing services.

So perhaps you want to present your new products through brochures? Or you want to give out catalogs to your target customer? Whatever your printing projects are, you will find printing companies that will meet your printing needs. Most printing companies today have the latest technology that allows them to give you a wide range of option when you are looking to advertise your products or services.

If you are worried about the price of these printing services don't be as new technologies have been developed to increase production time while decreasing the cost. Additionally, bulk purchasing always reduces the cost of orders, hence, if you need a lot of brochures or catalogs in such a short time at affordable prices you can always purchase it in bulk. It's also amazing how color adds life to almost everything around - from the clothes people wear to the flowers around to the printed materials that are produced. Many have said that color creates more effective and attractive materials. True, indeed. Many of your magazines are perfect examples of creative and captivating color printing. Today's new innovations with color printing have given business owners more affordable color printing offers that were not available some ten years ago. Professional printing services also offers inexpensive and crisp color printing that you can avail of anytime you want. They can even help you with your design to make your marketing material more presentable and attractive.

It is essential though that when you choose the print shop that would do the project for you, you have to be certain that they have a considerable amount of experience and knowledgeable in their field and that they understood the kind of print job that you want. You should also be clear with the price and time frame that you need for the project to avoid any disagreement between you and the print shop.

Most importantly, do not rush in choosing the first printing company that you come across with. Remember that you want to produce good marketing materials in order to attract more customers. And in order to do this you have to make sure that the print shop will do the job for you.

For comments and suggestions kindly visit <a href="""">Printing Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Saturday, January 26, 2008

Getting Indecisive Prospects to Become Paying Clients

Author: Fabienne Fredrickson

Article: <b>Imagine you've worked hard to market your services</b>; you've attracted a prospective client, set up a ""sales conversation"" and gone through the whole sales process. Great job, but sometimes, no matter how hard we try, prospects don't always sign up on the spot.

<b>Sometimes, a prospect needs some time to make the decision</b> on whether or when they'd like to start working with you. What I've noticed over the years is that when this happens, most always, the sale never happens, probably because life gets in the way and what's out of sight is out of mind.

<b>Often, this means you've lost them for good.</b> UNLESS you use the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.

So I've come up with a fantastic remedy for this, which again, <b>helps me close the deal 97-98% of the times that I use it</b>.

If they don't bite on the sales call, use what I call <b>the ""bookend"" method</b>. Here's how it works:

When a prospect tells me they need to talk to their spouse or needs some time to decide, or wants to ideally start in 2 months, <b>I schedule a 5 minute ""check-in"" call with them</b> (next Tuesday at 3pm, for example) so that we can follow up with each other without having to play phone tag or have to follow up with one another.

<b>The great thing about this technique is that it puts a time limit in the prospect's mind</b> as to when THEY would like to make the decision, and obviously, you let them choose when they'd like to have that 5 minute chat.

<b>I essentially came up with this because I really dislike following up in this situation.</b> It makes me feel like I'm chasing after them and I don't feel that this is Client Attractive. So instead, we agree that they'll call me on set date and 90% of the time they do, and out of those times, they don't feel pressured, have had time to think about what we talked about, and are ready to make a decision to move forward. It's a great tool!

<b>If for whatever reason they don't call during the time of your 5 minute check-in appointment,</b> you can then call them or e-mail them asking if anything went wrong. This usually puts the prospect into a mode where they feel obliged to get back you, as they were the one who missed the appointment. Again, this is much more Client Attractive and ends up saving you a lot of time.


<b>If a client doesn't sign up on the spot, make sure to bookend</b> another date so you don't have to follow up on each other for weeks. Use it as a ""let's see where you are in your decision making process then."" It works like a charm.

<b>Having trouble with actually getting the prospect INTO the sales conversation in the first place?</b> You're definitely not the only one. The good news is, I've developed a way to close the sale 97-98% of the time and I share the entire process in my Client Attraction Home Study System™. It'll help you fill your practice quickly and consistently, Guaranteed. Here's where you can get your own copy: <a href="""">www.TheClientAttr</a>.

© 2005 Fabienne Fredrickson

About the author: Fabienne Fredrickson, The Client Attraction Expert, is founder of the Client Attraction System™, the proven step-by-step program to help you attract more clients, in record time and consistently. To sign up for her freebie how-to articles and no-charge teleclasses on attracting more clients, visit <a href="""">www.ClientAttraction.comTop Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Friday, January 25, 2008

7 Ways To Make Money With Articles

Author: Melanie Mendelson

Article: If you write and submit articles on the Internet, you need to make sure you are getting the most money out of each article. Here are the 7 different ways to make money with articles:

1. Promote Your Website

Add your author bio at the end of each article with a short ad for your products or services and a link to your website. People who like your article and click on your link will be more ready to buy from you than a cold prospect.

2. Promote Affiliate Products

You can promote affiliate products in your author bio, and make commissions on all the sales you refer. Just register a domain name (so your link at the end of the article looks professional), and redirect it to your affiliate link.

3. Content Sites With Adsense

Use your articles to build content websites packed with useful information. Content websites are likely to get lots of free traffic from search engines. Place the Google Adsense advertisements on your pages, and get paid for each click.

4. Blogs

Start publishing a blog. Search engines love blogs because they are regularly updated with fresh content. Blogs tend to get a lot of traffic from search engines. Break-up your articles into smaller chunks and turn them into blog entries.

5. Mailing List

Collect your website visitors names and e-mail addresses - ask them to sign up for your newsletter. Regularly e-mail your articles to your newsletter subscribers, along with promotions for your website.

6. Information Products

When you accumulate enough articles, compile them into an e-book. Turn your articles into book chapters. Change a few things here and there, and you will have a new information product to sell.

7. Viral E-Books

Instead of selling the e-book that you made from your articles, you can also use a viral marketing approach. Add promotional copy to your e-book along with links to your website and affiliate links, and give it away. It will spread around the Internet like a virus, advertising your products and services and putting more money in your pocket.

About the author: Melanie Mendelson will show you how to write money-making articles in 30 minutes - even if you can't write! Learn more about her 30 Minute Article Writing System at <a href="""">http://www.</a>

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Thursday, January 24, 2008

2 Secrets to Maximize Your Viral Marketing Efforts

Author: Ryan Smith

Article: The goal of viral marketing is to spur activity and communication among prospects and your customer base. Your consumers propagate traffic to your site by the Internet's version of word of mouth. Let's not also forget that the traditional ""word of mouth"" viral marketing works just as well to promote your online business. Effective viral marketing involves time-tested marketing that requires your marketing tools have a strong emotional attraction.

This strong emotional attraction is best accomplished by employing two basic methods of sales. The first is providing solution oriented materials to use as your marketing tools. Basically, the potential consumer, no matter what your product or service has the question, ""What will it do for me? All viral marketing materials should concentrate on providing positive solutions or answers to this question.

The other sales method that is crucial in any viral marketing campaign is the long-accepted fact that all purchases are made first based on emotions. Next, the consumer rationalizes this purchase with logic. Thus, the best viral marketing tools will first concentrate on the emotional aspect of the sales procedure.

To accomplish this you must paint the picture of the results or solutions your products or services provides. You must be able to have the potential customer engage in actually feeling the benefits. Visualization plays a very important part of the sales process. Even if only words are used, such as a viral marketing e-book, or e-zine, those words must paint the picture of the desired results.

To best accomplish this you must research your target market well. You must be able to identify which emotions are the major parts of closing the sale. Some common emotions that frequently evoke a purchase are: Fear, greed, vanity, lust, pride, envy, and laziness. These are very important feelings and desires often contributing to closing the sale. Your goal with the viral marketing is to create a verbal picture that teases and evokes the desires fueled by these emotions.

It is important to keep these two important aspects of closing a sale spread throughout every piece of your viral marketing materials. Don't quickly just slap something together and offer it free through search engines, directories, e-mails, newsletters or your site. Evaluate carefully to make sure your material is solution oriented and taps two or more of the most frequent emotions that evoke a sale. Without these two steps at best your viral marketing efforts will get minimal results.

About the author: Ryan Smith is the owner of and founder of Promotion Academy, which offers written lessons, videos, and other resources. Find out more at

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Wednesday, January 23, 2008

Don't Be Stupid...Work at Home and make CRAZY money!

Author: SBB

Article: <a href=""""> Work At Home and Make Some Real Money! </a>

You can be lazy and rich like myself and The Rich Jerk! Do you like the internet? Do you think you have what it takes to work at home and make a TON of money? Well you probably don't. I am not The Rich Jerk...but I am ""A"" rich jerk. OK, here's an easy one....can you type (yes one finger counts)? Maybe I was wrong...maybe you have what it takes to become an affiliate marketer.

Well, what if I told you that if you download The Rich Jerk ebook that I have already saved you a ton of money in your new business interest? I've been where you are and I have sorted through the ebooks claiming that they know ""the secret to success"". I liked the fact that I could sit at home and work on the computer in the comfort of my living room. Did you notice I used the past tense? That's because once you do the work of setting up your affiliate accounts and follow the steps of The Rich Jerk, the money comes in automatically.

If you've never heard of affiliate marketing, it's basically promoting a product and if someone goes through your website, ad, weblog or article to buy this get a commission. You don't have to ship a product or worry about what happens after they click through your website and go to the actual products' just need to provide a link. Some vendors give you up to 50% commission.

It seems easy enough right? Well it is if you know some key points. There is a lot of competition out there and you need to know the steps to take. The Rich Jerk ebook is an amazing ebook that gets right to the point and takes you through. There is something I should warn you about...when I say RICH JERK, I really mean Rich Jerk. He doesn't care about anyone but himself and that has made him millions. I don't know if you care about being a jerk or not...but either way, trust me this guy knows his stuff. This is one of the cheapest ebooks on the subject although the price is supposed to go up next month...SO DO NOT WAIT! Start here and it will save you the agony of reading through other useless information.

<a href="""">Here is the link that could make you a millionaire...I dare you to touch it!</a>

Life is Good. So take a minute and read this book...or be poor your whole least my life is better! Ok maybe I'm changing into a jerk too.

About the author: SBB - Rich Affiliate Marketer <a href=""""> Make Money So Easily...Click here! </a>

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Tuesday, January 22, 2008

Value Added Copywriting

Author: Ray L. Edwards

Article: I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they'll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and you're met with only blank stares.

They knew that the sermon was ""great"" but cannot recall what they learned.

This reminds me of the popular selling tenant referred to as 'selling the sizzle and not the stake'. In other words, build enthusiasm and curiosity about your product without giving away too much. Let them hear it, smell it, imagine it but never taste it until they buy.

I find however that when you're selling high ticket items, because you are asking for a higher level of commitment from the prospect, you have to give something in order to get something back. So you have to give some 'steak' along with the 'sizzle'. This is what is commonly referred to as 'value added copywriting'.

I use some of this myself at my website <A HREF=> m</A> to sell my copywriting services. Right there in the sales letter itself are some tips and ideas on how to sell to prospects online. So the reader gains some value from reading the letter even before he or she uses my services.

But this ""free information"" also serves a few other purposes:

1. It helps to establish goodwill with the potential client. My willingness to share this information shows that I'm not stingy and helps to develop a relationship with the reader. So even if the prospect doesn't use my service he walks away with something.

2. It helps to establish my credibility. This is an opportunity for me to show that I know what I'm about and have the qualifications to help the reader's business.

3. It serves as a teaser. It's obvious that I'm not saying everything that I know and that there is a 'lot more where that came from'. In other words, if I'm willing to give away this information I must have a lot more 'secrets' up my sleeve.

4. It lowers the sales resistance of the reader because I'm in the giving rather than the taking mode. There is really no argument against someone who is giving you something for free.

5. It provides a natural incentive for the prospect to read your entire sales letter. Any device that encourages readership will also improve sales especially with longer sales copy.

It will be therefore helpful if you can provide your prospects with useful information in your sales literature. This may be in the form of a free report, an email course or case studies. Once this information is useful and not seen as an overt sales piece, then this should lead to an easy conversion of a new customer.

This technique of value added copywriting works very well in service-type industries. There are many services where the professional can 'reveal' a lot without fear of losing his value to the customer. This often occurs because even though someone may know how to perform a task, the job may be sufficiently difficult or unpleasant that it may be better left to the professionals.

A quick example comes to my mind. I know how to do simple maintenance work on my vehicle but I'll prefer to pay to have this done. I'll happily read all the available literature from my mechanic about how a mechanical repair should be done. The fact that my mechanic made this literature available to me gives me confidence in his performance of a great job.

So, in the same way, a lawyer may want to provide information on how to fill easy legal forms, while a plumber may provide information on performing simple repairs around the home. When a prospect read this helpful information and they need further 'expert' attention they would easily think of that lawyer or plumber.

Because the public today is bombarded with so many advertisers' messages the usual sales talk is having less impact. With the advent of online advertising where it is easier and cheaper to get your message before thousands of eyes your sales message must have a lot more bite than its bark; a lot more steak where only sizzle use to be.

After listening to your sizzling message, your market congregation will need to recall more than the enthusiasm of your delivery. They must be able to recall enough value to want the whole shebang from you.

About the author: Ray L. Edwards is a master copywriter and online business strategist. If you're interested in growing your online business his consultancy services go his website now for a FREE website evaluation: <a href="""">Copywriter Wesbite Review</a>

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Monday, January 21, 2008

Internet Marketing Made Simple

Author: Jason Tarasi

Article: Have you ever felt like you've gotten in way over your head? When you first embark on an internet marketing venture, it's perfectly normal to be overwhelmed. There is so much to learn, so many different things you can do to market a business online, and so many ""experts"" that claim they've got the ""secret"" to making money online. It can really be mind boggling at times.

So, what's the secret to internet marketing and making money online? Well, let me tell you, there is no secret. What there is though is information overload. There are tons of strategies for various types of internet marketing techniques and what works great for one business, might not work at all for another.

So, rather than trying to ""master the art"" of internet marketing, it is best to get a quick overview of internet marketing techniques, decide which one (or two) you want to try first, gain the knowledge and skill you need to pull off the technique, and see how it works. Of course you need to do some research to identify your target market and create a marketing plan, but your internet marketing plan doesn't have to be extensive and doesn't have to be set in stone from day one. You can review your stats, see what is working and what isn't, and tweak your internet marketing campaign as you go along to strengthen it and make it more effective.

When you get started in internet marketing, it is good to have an understanding of various types of internet marketing techniques, but the primary ones to concentrate on in the beginning are search engine marketing and pay-per-click search engine marketing. On average, over 80% of the traffic that comes to a website finds the website through the search engines, so search engine listings are vital to internet marketing.

Search engine marketing consists primarily of optimizing your website using targeted keywords, filling it with relevant content, building relevant incoming links, and submitting the site to the search engines. With pay-per-click search engine marketing, the process of internet marketing through the search engines is simplified a bit because you bid on keywords that will provide results for your particular website and your search engine rank is based primarily on your bid rather than relying solely on site optimization which can be quite challenging.

Rather than focusing on a variety of internet marketing techniques at once, you'll find it is much more effective to pursue internet marketing options one at a time. After perfecting one strategy, you can move on to the next, continually strengthening your internet marketing efforts.

About the author: Jason Tarasi publishes the reciprocal links newsletter ""Elite Links"" Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: <a href="""" title="""" target=""_blank"">

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Sunday, January 20, 2008

Marketing Basic - Cafe Press

Author: Cafe Press

Article: <b><a href="""">Promoting your online shop</a></b> on your website is a great way to get people to visit your shop. However, how do you get people that aren't on your website to know that you have a shop? Bring people to your website and shop by following these marketing basics:

<b>Email Marketing: Let people know you have a shop! </b>

Let your visitors know that you have a new shop on your website. Send an email promoting the launch of your new shop. Thereafter, send an email periodically to let your visitors know about new products and promotions in your shop.

Make sure you follow the basic rules of email marketing. Here are some email marketing best practices:

<i>Permission</i> - Please send out emails only to those who have requested information from you. Unsolicited emails or SPAM is a great way to annoy your target visitors and risk losing them.

Start building your email list with's List Builder, which is an opt-in box for your visitors to subscribe to hear from you. It's a great way to start building your list quickly.

<i>Over communicate</i> - Do not to send emails more than once a week, preferably twice a month. If you over communicate, it will annoy your target visitors and your email messages will become ineffective.

<i>Opt-out</i> - In your email, make it easy for your target visitors to opt-out. Include a link in the text of your email so it's visible and easy to find.

<b>Online Newsletter: Timely, relevant communication</b>

A newsletter is a great way to communicate with your visitors. Keep in mind that a newsletter is a way for you to update your visitors on your website and community so it is important that you keep the information timely and relevant. A newsletter should not primarily be used as a sales vehicle. Instead, place buttons on the side of your newsletter promoting your store, or spotlight your shop and products at the bottom of your newsletter.

*Be sure to follow the email marketing best practices under the email marketing section above.

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<b>Website Marketing: Promote, Promote, Promote on your website!</b>

Make sure your shop link is visible on your website. One of the biggest mistakes people make is to heavily promote a shop but the shop link is so hidden that most prospect customers cannot find the shop. Not only should a shop link be included on a website, but banners or special buttons should be created so your visitors will be enticed to visit your shop. Learn more on how to promote your shop.

<b>Search Engine Optimization: Drive new customers to your shop!</b>

Improve your listing on search engines by updating your keywords! Keywords are very important for getting your shop to show up in search engine results. By strategically selecting the correct keywords for each of your shops, you can improve your shop traffic as well as bring in targeted customers. Once you update your keywords, it can take up to 30-60 days for all the search engines to reflect the changes. So it's a good idea to add keywords to your shop as soon as possible!

You can easily make your shop searchable by going to your ""Shop Info"" page and entering the correct Keywords/phases, Titles and Meta-Tag Descriptions to your shop.

Just as important as getting your shop to show up in search engines is getting your products to show up as well. To ensure your products will show up, enter descriptive Product Names/Captions and Product Descriptions for each of your products. By using a combination of keywords in the Product Name and Description will better the chances of having your product show up in a search. Learn more about Search Engine Optimization with this article.

<b>Offline Marketing: Offline to online</b>

There are many ways to drive your offline visitors online. Start now. Promote your shop by providing your shop URL to all your offline marketing activities. If you send out an offline newsletter, include your shop URL. If you have an event, include your shop URL on fliers and wear your merchandise on the day of the event.

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About the author: CafePress - World's Largest T-Shirts, Caps, Mugs, Cards, Stamps, Music and Games online Store

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Get Going With Email Marketing And Keep More Customers

Author: Chris Swemba

Article: It's Never too Early: We often talk with companies who aspire to reach many of the same goals we've achieved with email - regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us - but yet object on the grounds that they 'aren't ready.' Baloney! Email marketing is incredibly easy to get started - and in our opinion it is most effective when it is done with a philosophy of simplicity

Frequent Contact is Key: Email marketing does not work as well for a one-time quick hit marketing strategy. Email allows you to build a regular, ongoing dialogue with your best clients and prospects. And that becomes self-selecting - those who most wish to do business with you will appreciate the regular communications. Those who do not can opt-out. It truly is a win-win.

Be Regular: One of the real keys to success is how frequently (or not) you communicate. We occasionally provide special alerts, but generally, for us, once a month is plenty often to communicate. I firmly believe - and our results have confirmed - that regular but respectful communication is optimal.

Content is King: Ultimately, for professional service firms like ours it is ideas that build relationships - and ideas are driven and supported by content. We strongly recommend the creation of a regular communications vehicle - whether an e-Newsletter or other vehicle. It has worked for us and it works for a number of our clients.

Be Brief: We also have found that it is critical to keep the content out of the newsletter. While this may seem to be a contradiction to the previous point, it is not. You should let people know about your ideas, but not force them down their throats. Use the newsletter to point to your content (on your site or elsewhere) but don't try to cram it all in. It shouldn't take someone 10 minutes to decide if your newsletter is worth a read. An overly long, dense, hard-to-read newsletter simply wastes people's time. In addition, by keeping the content external, you can use click through analytics to see who is really interested in what content - and tailor your follow-up appropriately.

Keep it Entertaining. We're shocked by the number of dry, boring newsletters that clog our inboxes. We subscribe to many newsletters to keep up on our competitors, but we usually only read those that keep us entertained. Try adding a bit of humor if possible.

Don't Hard-Sell. The flip side of the coin is when we see companies who feel as though they need to close business in every sentence. Email marketing is about relationship building, and it is something you're doing for the long- term - not a quick revenue hit. Even for consumer- oriented retailers, this fact still holds true- customer relationships are profitable when they are long-term, so your marketing efforts need to be oriented that way.

About the author: Chris Swemba is the founder and CEO of Kinetica Media, an internet marketing company that develops and implements affordable internet marketing and website design services. Please visit for more information on our website design, logo design, email marketing and search engine marketing services.

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Saturday, January 19, 2008

Real Estate Marketing Online -- Can Prospects Use Your Website?

Author: Brandon Cornett

Article: Ever visit a website with a specific goal in mind (like buying something), only to leave the site in frustration? If so, you've witnessed how usability can affect a website's ROI -- for better or for worse.

The same is true in real estate marketing. A website that lacks usability will lose potential clients. This applies to franchise sites as well as the personal marketing websites of individual agents. It doesn't matter how much traffic your website gets. If it's hard to use, it will turn people away.

<b>Usability Defined</b>

In online marketing terms, usability is the degree to which visitors can maneuver through a website to achieve their goals. Websites with high usability keep more first-time visitors, earn more repeat visitors, and enjoy a higher ROI -- whether measured by sales, phone calls, downloads or subscriptions.

Usability thrives on simplicity and leads to profitability. So let's look at some ways you can increase the simplicity, usability and profitability of your website.

<b>Determine Your Objective</b>

Start by determining the primary and secondary objectives of your website. Knowing this will help make the site more usable. If you know what you want visitors to do, you can focus your energy on making that task as simple as possible.

Get specific here. Don't say, ""I want my site to support my real estate marketing program."" That's too vague. How do you want it to support your marketing? By generating phone calls and emails? Then that's your website's primary goal -- to generate phone calls and emails from visitors / prospective clients.

<b>Promote the Primary Objective -- Demote Everything Else</b> Take a look at your home page. How many items do you have competing for the reader's attention? If the answer is ""a half-dozen or more,"" you have not promoted your primary objective. Instead, you have a handful of objectives competing for attention.

Avoid putting all of your goals onto one page. Segregate them onto separate sections of the site. For instance, maybe the goal of one page is to evoke calls from buyer's about your listings. While the goal of another page is to motivate buyers into signing up for a first-time home-buyer's seminar.

But keep it to one primary goal per page. Your main objective should be the most prominent thing on the page. Everything else on that page should play a supporting, background role.

<b>Use Familiar Structure and Other Web Conventions</b>

Logo in the upper-left corner. Navigation down the left side or across the top. Dark font on a light background. Web users expect certain things to be in certain places, so you should accommodate this assumption. Trying to be unique by putting things where they don't belong is an amateur tactic best avoided.

Having structure similar to the structure of other websites doesn't mean you're unoriginal. It means you respect your readers enough to give them familiar road signs. Differentiate yourself with superior content, not with unique (obscure) navigation.

<b>Use Clear, Concise Language</b> Reading is hard on a computer screen. So don't make people read any more than they have to. For example, instead of saying, ""Use the link below to email me with any questions or comments you might have"" ... simply say, ""Questions or comments? Email me.""


Websites have become a key part of real estate marketing. But simply having a website is not enough. You must have a website that visitors can actually use. Remove the obstacles between your prospects and the actions you want them to take, and they'll be more inclined to take those actions.

About the author: <b>Brandon Cornett</b> has worked as a web writer and marketing manager for a direct mail company serving real estate agents since 1986. He now dedicates his time to helping real estate professionals improve their marketing. His ""Agent's Guide to Web Marketing"" and his free newsletter are available at:

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Friday, January 18, 2008

Finding Hot Selling Products to Sell

Author: William R. Nabaza of

Article: In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

""What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they're trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or ""gatekeeper"" dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of ""wants"" but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding ""hot"" products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn't much demand for the product, and there isn't much competition, it would seem that it might not be good a good put up for sale. But the research doesn't stop here; there is one last thing to be considered to exactly find the hot selling products that you've been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it's a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Thursday, January 17, 2008

Building Affiliate Marketing Websites The Easy Way

Author: William R. Nabaza of

Article: There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant. Probably not even 10% of those who are into affiliate marketing became rich overnight. There may be some who fortunately achieved overwhelming success in just a short span of time after setting up an affiliate program, but not a majority of them can confidently say they only had luck. Anyone who is successful in this kind of business would say he worked hard to get to where he is right now. Success in affiliate marketing takes time and hard work, but it's worth it.

If you are planning to start an affiliate program, one of the things you have to consider is having your own website, not just an ordinary website but a professional looking one. How do you build an affiliate marketing website? What are the easy steps to build one? First, you must have already decided on the theme or niche of your website. It would be better if you already have an idea what products or services to promote as this would help you plan the design and lay-out of your web pages. The next thing to do is to choose a domain name and get it hosted. The domain name is a unique name used to label the actual address of your website on the Internet. In deciding what domain name to register, look into the type of products you are endorsing and the theme of your site. Having the right keywords in your domain name would give you better chances of drawing more visitors to your website. Also, choose a top level domain or extension, such as .com because it is more popular. In selecting your web host, consider the security of servers and up time guarantees.

Now, you can start creating your webpages. Don't be disheartened when you know a little in this field. There are page generation tools and fast launch sites available online; you just have to search for them. Countless online sources could help you build an affiliate marketing website, though you might need time to study and learn the whole process. This is one of the reasons why your site or the products you are going to promote must match your interest. Building your marketing website for the first time would be a lot more fun if you know very well the theme of your site. If you don't have time to make your own website, you can use templates or purchase readily available websites. The latter, however, is a more expensive option. Creating an affiliate website on your own would be cheaper and more interesting. In the process of building your website, you may also increase your knowledge in Information Technology and the use of computers, softwares and the Internet. As you educate yourself in these fields, you are increasing your advantage against other affiliate marketers. It helps a lot, though, if you already know the basics in web page development like programming languages and graphics softwares because you can make your site extra corporate-looking, more convenient to use or easier to navigate. Furthermore, if you are knowledgeable and skillful in this area, you can already concentrate more on the content of the page rather than the design.

The key to draw visitors to your website is to have high quality content; thus, the next thing you must pay attention to in building your marketing website is this. There may be several other factors that contribute to the success of your affiliate marketing site, but a good content tops the list. This is precisely the reason why users choose to enter your site. They want to get information and so when they don't find it, they would definitely go elsewhere. Write interesting articles related to your theme as this would make them frequent your site. If you have already looked for affiliate programs that complement your site, add links to the business sites and other very good informative sites. Links contribute to how well you will be listed in major search engines as well. Also, create pages for the products you are endorsing, but don't just promote the products by putting hyped-up ads. Keep your readers interested by injecting lots of relevant and useful information. This would make them click the link to the business site and buy the product. Remember that no good content means no frequent visitors, no sales and ultimately, no commission.

Make your site simple yet not without a touch of class in order to make it appear more of a business website rather than a personal website. This would be pleasing to the eyes and more interesting to browse. To help you with the design, you can check some successful online stores to get an idea on how you can make your site look better. Make sure you don't place too many banner ads since these could distract some site users; and thus, instead of clicking your ad, they might just leave your site and look for other interesting websites. After all, banner ads are not the only means of advertising your products. Now your website is complete, submit its URL to major search engines to increase your traffic.

Grow from where you started. Learn about use of keywords for search engine optimization and apply them in your content. Update your site regularly or add new webpages. Make sure to inform your prospects about the latest updates in your site. You can use newsletters to accomplish this. The Internet offers a huge source of information about just anything, make use of it. Continue to educate yourself on how to improve your website and soon you'll find yourself successful in affiliate marketing.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Wednesday, January 16, 2008

Benefits of Being an Affiliate Marketer

Author: William R. Nabaza of

Article: Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant's side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate's site, is redirected to the merchant's website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Tuesday, January 15, 2008

Do You Have What It Takes To Be An Affiliate Marketer?

Author: William R. Nabaza of

Article: Each of us has its own interest or has a hobby. Some love all kinds of books, music, and movies while others are into sports and traveling. There are also people who love to grow flowers and loves pets. These things help us to relax and forget our everyday problems and troubles and these things are common to people. But not everyone has a hobby that makes money for him/her except if you love your job.

Money making hobby could let you treat your family and friends with the extra cash or you can even quit your current job that you almost certainly hate. That is why many of us today go online to start a business; their reasons are either to supplement their income or to gradually replace their offline income from their job. Affiliate marketing is a great way to start in making money online.

Affiliate marketing is a revenue sharing partnership between a web merchant and one or more affiliates. The affiliate is paid a commission for referring clicks, leads or most often sales to the merchant. An affiliate's advantage is that he can make money in a business where he doesn't have the upfront costs of creating his own product, and he doesn't have to worry about e-commerce, bookkeeping, or even customer support for it is the merchant's responsibility.

Now, for sure you want to be an affiliate marketer with all that benefits an affiliate could get. But, do you have what it takes to be an affiliate marketer? Before you begin your venture into affiliate marketing, you need to decide first which area interest you. What products do you know the most and which products you could do the best job of selling? Once you discover your specialty, perseverance, patience, determination comes next. These are the qualities you should possessed to be a good affiliate marketer.

Too many online business prospectors lose out because they become impatient. You also have to know what your strengths are, the things in which you are good at and your capabilities and abilities related to your chosen streak. And the most important thing is you have to have a strong desire to succeed in affiliate marketing.

To be an affiliate marketer is not an easy task. You have to learn the techniques of marketing your product or service. You shouldn't be looking at every chance because marketing is all about attracting you to look at this or that particular opportunity. To be a successful affiliate marketer, you should learn how to listen and to be taught because in life we need to learn skills to get by.

For an affiliate marketer, you should know how to market your site effectively, in will enable you to get thousands of visitors coming to your site which transforms into more sales. This only means that the faster you set up a website, the bigger your chances of making money online faster. You should avoid the same mistakes some affiliates make everyday, they are only building a short-term business where they just make a small sale. Make sure you do understand that you should be building a long-term affiliate business and not just something that makes you a few dollars on one sale.

It is also better to have knowledge on how to upsell your visitors for expensive services. This will in turn make you become recognized as an expert in your field and making money will be easier. There are some people thinks that just by having affiliate links on their website will bring them good profits. This can have some truth to it, but then most successful affiliates still believe that making use of strong marketing campaigns for their affiliate programs is still important. But affiliate marketers become much more successful when they treat their customers or online visitors as friends. Make a commitment to establish relationships with your customers and especially with visitors to your site. It is very important for an affiliate marketer to have a good business relationship with customers or visitors.

You should also be creative. The real key to being successful with affiliate marketing is to develop a good content based website and weave your affiliate links into all your content. You have to provide your prospects with good, quality content to keep them coming back to your site. So, do you have what it takes to be an affiliate marketer?

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Monday, January 14, 2008

Creating Multiple Streams of Affiliate Marketing Income

Author: William R. Nabaza of

Article: Have you ever heard or read the phrase ""multiple streams of income"" before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as their businesses in the future. They also believe that it can also save them from the so-called famine effect in the business industry. Once you are engaged in affiliate marketing business, it is advisable if you have multiple streams of affiliate marketing income so that if one of those income streams vanished, it will not upset you the way losing your sole stream would. If you depend on just one source of income and this single stream has been downsized or has lain off, you'll surely find yourself bankrupted and hopeless. Try to ask the most successful online entrepreneurs, and you'll discover that they have established multiple streams of online income.

There is a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources. Start by assessing yourself first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess? Are you gifted with excellent and creative writing skills? Can you do well at sales? Are you good in communicating with people? Are you born with an artistic skill or unique ability that other people don't have? Through this, you can determine the kind of business where can possibly excel.

Next, look around and write down you assets and physical resources such as computer, color printer, scanner, digital camera, cell phone, CD or DVD burner. Write these all down because it can be used as a resource. Consider also your friends and family. Find out what do they possess that you have access to. Remember that no man is an island. You can use the talents, abilities, knowledge and resources of everyone you know.

That's basically the initial step if you want to create multiple income streams. But if you're already a webmaster or a site owner, you definitely have an edge. Why don't you join affiliate marketing business to help you gain extra income out of your own website?

Being involved in affiliate marketing is one of the most desirable ways to make multiple sources of income. It is because affiliate marketing programs come in various shapes and forms. There are a large number of affiliate marketing programs that you can sign on with and start gaining bucks right away. In affiliate marketing, you can make money by promoting and reselling your affiliate products and by recruiting new affiliates. What's good about this is that you can find widest array of training materials that can enhance your marketing abilities. In affiliate marketing, you can be sure that there are genuine products to promote and sell and there is real income to make.

Either part time or full time, being an affiliate marketer is an excellent way to create multiple income streams by means of promoting products and services from web merchants. Here, you can get affiliate commission without investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce. All you have to do is to promote and resell the products and services in your site and pass on potential customer's the merchant's site.

In affiliate marketing, it is advisable to promote more merchants in your site so that your visitors will have variety of destinations to choose from. Using multiple merchants in the same site or niche means only one thing - you have multiple streams of affiliate income. There is absolutely nothing wrong with this business strategy because this is one of the best ways to protect your business and expanding your horizons. Through this, you can be assured that you won't experience crisis if ever one of your web merchants closed his/her program.

However, you should choose only those affiliate programs that interest you so that you can effectively advertise and promote them. Don't ever be tempted into signing up for numerous affiliate programs in the hope that one of them will bring income. Select wisely and don't be engaged in selling products you know nothing about. Go with the stuff that jives with your enthusiasm; your passion can capture your client by the nose and guide him/her to your affiliate link.

You should also work hard to make your multiple streams of income more stable. You can do this by embracing some strategies and tactics and by developing within yourself, some traits that can help you become successful in any kind of business such as patience, persistence and thirst for knowledge.

Lastly, just remember the adage that says ""Don't put all your eggs in one basket."" So that if one of them is lost, you can still have some to make omelets. And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the more streams of income you possess, the bigger and better your money lake becomes.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Sunday, January 13, 2008

7 Ways to Drive Laser-Targeted Traffic

Author: William R. Nabaza of

Article: An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one's website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one's own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one's website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one's website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one's own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one's own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer's very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one's market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one's website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one's affiliate marketing career inch forward. It is always advantageous to plan one's moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Saturday, January 12, 2008

How to Become A Clickbank Super Affiliate

Author: William R. Nabaza of

Article: Making money through affiliate marketing is one of the most rewarding careers one could ever have. What's good about this business is that anyone can join and make their way to success. Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe string budget. And with affiliate marketing, you can have the benefit of working from home and enjoying the freedom and flexibility of working for yourself.

But there are also some people who failed in this kind of business. It could be because they lack knowledge and tactics. If you are a web site owner and you want to join in an affiliate marketing business, you should know where to get good affiliate programs.

Clickbank is an ideal place to start. Here, you can find one of the largest affiliate marketing programs in the industry. You just need to visit their site, and secure a clickbank ID. From the Clickbank's home page, proceed to ""Earn Commissions"" and look for the products and services that perfectly fit you and your site. These products are typically ranked according to their popularity.

Clickbank is one of the affiliate networks that serve as a 3rd party between the web merchants and the associated affiliates. It is responsible in providing the technology to deliver the merchant's offers and campaigns. The affiliate network also do the job of collecting commission fees from the merchant and giving it to the affiliates involved in the program.

Clickbank provides you a large and increasing network of publishers or affiliates to tap into. To be more specific, clickbank has more than 100,000 affiliates who are experts in finding potential customers for your affiliate program. The reason why more and more affiliates are joining Clickbank is obvious - the process of gaining commissions in this network is absolutely fair and transparent.

For web merchants, joining Clickbank is so easy. You just need to sign up in their site for free and allow them to sell your products. Keep up a promotional web site that gives your potential customers detailed information about your offered product or services. At your website, you must also maintain a comprehensive technical support pages for your product. In return, Clickbank will promote and sell your product, give customer service for your product, allow their affiliates to pass on traffic to your web site, enable you to encourage new affiliates to advertise your web site, furnish real-time sales reporting for you and the affiliates and send you and all affiliates a paycheck twice a month.

If you're a Clickbank affiliate wannabe, you surely won't find it hard to be a part of this network. First, you are required to place their link on your website and if you don't have a Clickbank account, you need to complete the Clickbank affiliate form and create your own account. Then, if you already have a Clickbank username, you are free to choose whatever marketing tools you want to use bring in more clicks and generate more sales. After selecting marketing tools, you can now get your affiliate link.

That's how simple it is to join Clickbank. But being a Clickbank super affiliate is no minor achievement. It means you need to possess the ability to sell lots of affiliate products. You also need to have expertise in search engine optimization, email marketing, newsletter marketing, reciprocal linkage, link exchanges and other methods of promoting your merchant's goods and services.

Among the secrets to become successful in affiliate marketing is to come up with good content based website and put your affiliate links in all your content. Your main purpose here is to give your visitors good quality content about the things they are interested in. Set aside the job of selling. It must be done by the sales letter page you are transferring them to.

Promote multiple affiliate programs in your website but don't promote everything the world has to offer. Just choose the affiliate programs that fit your site and focus on it. Then, it is advisable to automate the whole process, giving you more time for other ventures. Yes, you've read it right! Automation is another key to become a super affiliate.

Of course, you have to spend more time in reading, learning and taking up the changes in affiliate marketing business. Through this, you'll remain on top of the trends. If you are knowledgeable with online marketing, you'll understand how important it is to stay up-to-date. In this kind of business, what worked and what was accepted few months ago may not work at present. So always see to it that you know what's new in affiliate marketing everyday.

It's really hard to be a Clickbank super affiliate, but you shouldn't say NO to the thought of giving up. Bear in mind that in affiliate marketing business, you need to develop persistence, patience and knowledge. These traits will teach you to carry on no matter how tough the job is. Also, check your statistics. This will help you find out what is working and what is not. Make necessary changes if needed but do it one at a time and be patient.

Don't forget that in affiliate marketing, everything won't take place overnight. And it will not happen without blood, sweat and hefty time commitment. Again, just encompass patience, persistence and knowledge; then do above mentioned tactics. Before you recognize it, you will start gaining profits. Believe me, the fruits of all your efforts here in affiliate marketing will be way too sweet.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Friday, January 11, 2008

How To Best Select An Affiliate Program

Author: William R. Nabaza of

Article: Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there's an enormous possibility for a merchant to sell his products and generate huge income.

However, merchandisers are not the only ones who can benefit from online marketing. A booming industry nowadays, provides great opportunity as well to individuals as affiliate marketers. In affiliate marketing, an affiliate marketer doesn't need to have his own products and services to sell. All he needs to do is to refer people to the merchant's business site for them to buy the products and thereby, earn a commission.

The key to an affiliate marketer's success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program? There is no ""best affiliate marketing program,"" as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there certainly is a good affiliate marketing program to start with. How to make it best would now depend on you.

But before you think how you are going to make it best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities abounding in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that's right for you.

Information, that's you need in order to make the right choice. It is helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. However, be wise enough to weigh their ideas before you buy them.

The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.

So now you have choices, the next question is which among those options is the right one. Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they would buy it. If the customers are not convinced upon going to the business site, then you don't earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can't convince yourself or your family and friends to buy it, take a look at your next option.

Another is the affiliate program or the merchandiser's history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners' experiences with them. Although, success of the program really depends on you, this one is still very important. The sales records don't only show how good the affiliates are, but they speak about the products' reliability, market availability and the company or the merchandisers' reputation as well. Moreover, look into and carefully study the company's compensation plan. Your purpose for joining the program is to earn, so make sure you'll be paid for all your efforts fairly.

If you do not have much time to promote intensively the affiliate products by creating banners, graphics and articles, choose affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that affiliate marketing is a partnership, so make sure your partner is able to support you as you help him promote his products and services.

Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Thursday, January 10, 2008

Here's Why You Need To Use Landing Pages

Author: William R. Nabaza of

Article: All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate's site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate's website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen would even use the homepage of their websites as the landing page for their ads. Are these businessmen making a big mistake? Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why? Here are a few reasons why you need to use landing pages for your web ads. And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions--that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.

Now, you sure won't get any conversion if you have posted an ad on your affiliate's site without an actual landing page for the potential customer to be redirected into. It's just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website's homepage as the landing page for their ads. The same is true for those who make use of other pages like a ""contact us"" page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is also important that the landing page can induce your visitor to take action--that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return. So if you still don't have a landing page for your ads, you better start creating one now. And don't get us wrong; it isn't enough for you to have just a landing page--it should be a great landing page!

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software