Friday, February 29, 2008

10 Practical Tips To Remember When Submitting Articles To Article Directories

Author: William R. Nabaza of

Article: 10 Practical Tips To Remember When Submitting Articles To Article Directories by: William R. Nabaza of

1. If you have 10 articles that you submit to different article directories, each directory links back 10 times to your web site.

2. Search engine will spider articles rich in word content faster than any other content. Example are the blogs with articles on it. Example:

3. You can create examples and demos right in your web pages and refer to it from time to time. For example: webhosting

4. Take a look at the search engine listing and ranking of lockergnome, it's nothing but news and articles.

5. If your article talks about search engines, web promotion, freebies, business opportunities and new products, search engine will find them fast via article directories and catalog them.

6. Take advantage of and get a free account on it, list every web pages you got where you publish your articles.

7. You will be looked at as an expert in that particular field if your article can be found on article directories. Most article directories act as distributors of your articles.

8. All articles have author's by-line and resource box when you submit to article directories, it's like free viral advertising for your web site. This by-line and resource box combined contains your name, email address, web site and your expertise.

9. Article directories enjoy quality traffic from the search engines so you will also share their enjoyment when your article is listed with them.

10. You are actually promoting what you can do via an article and the words you include in that article are keywords that associate your web address thus giving you a higher ranking on that particular keyword.

Reach 200+ article directories just by listing your high-quality articles on What's more distributes article in blog-style to desktop and online newsreaders.

William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Thursday, February 28, 2008

When Your Profitable Niche is No Longer A Niche

Author: Carole Nickerson,

Article: I've heard many people talk about the importance of finding a niche & sticking to it. Well that sounds great, but I guarantee that if it starts making any money, other internet marketers will take notice and within just a year or two you might find that 100's or even 1000's have duplicated the concept and maybe a few capitalizing on it better than you. This will put a huge squeeze on your visibility and profits.

It can become extremely difficult to dominate a market when competition gets that out of control. I should know because it happened to me twice with some key niches that didn't even exist until I put them on the map, and even long before the popularity of the word! Hey, I'm not tooting my own horn here. This is about helping you see the big picture. Yes, those niches are profitable, but it is a mistake to focus on just one and hope that 5 years from now you'll still be king of the mountain.

If you do manage to dominate the market, then great, but you need to constantly evaluate the status of the market and know when and if it's time to go in another direction. For example, if you start to see 50 other websites popping up that you know you can't compete with (lack of resources, employees, programming skills, etc.) then that is your first indication that you need to work on a backup plan if you don't already have one. This is not to say you should give up completely. It's simply a red flag letting you know that very soon you will have more competition than you ever imagined or can handle.

Ideally, you will invest time into developing a number of unique niches over time so that if one does flop, you have the others to carry the burden. I actually have come to believe that internet marketing is all about building one empire after another. It's the same theory as managing a stock portfolio. A diversified portfolio will have both winners and losers - that's life. The trick is to make sure that you have more gains than losses, so that if one stock fails, the profits from other ones make up for it.

Another thing you will want to do is not advertise what you're doing with other internet marketers. If they are not your target audience, then why would you? One of the biggest mistakes I see being made is groups of people who are all in the same niche, comparing new product ideas with each other and sharing tips. Huh? Help the competition? I, for one have certainly done enough ""sharing"" in the past and regretted it. People who I thought were friends turned out to be vultures. If you happen to have a lot of really good ideas and a natural edge in internet marketing, I guarantee that people will line up for a piece of it, and claim it as their own.

Niche building does have it's rewards, both in profits and establishing your expertise on a topic. But it also comes with it's own set of problems which really need to be considered if you want to maintain your level of success online.

Keywords: Advantages of niche market, what is niche marketing, niche markets, Niche Marketing, niche, niches

About the author: Carole Nickerson has been a successful internet marketer since 1998. To learn more about internet marketing, visit: or post a message at the Virtual Moolah Blog at:

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Wednesday, February 27, 2008

Underachievers IPack - The Mother Of Niche Marketing

Author: Benji Marshall

Article: As a lawyer, you have got to be skeptical.

So when a tubby guy from Melbourne, Australia committed to everyone, that he was going to help them make money on the internet, I had to see what he was doing! You know, my skeptism was so high that I would have had no trouble believing my so called ""innocent"" clients.

Anyway, Ed Dale, the so called ""marketing guru"", set up a forum called ""Underachievers - 30 Day Challenge"" where people, who knew nothing about internet marketing, joined up to see if they could make make that ""$1"". I almost fell off my chair! In fact, I couldn't laugh hard enough.

Let me say that again!

People, with no experience! Lead by the hand like a little kid through internet marketing! With the intention of making $1!!! All this by a man who claimed ""anyone who wanted it enough"" could do!

After settling down from laughing so much, I decided to join up to the forum. Although skeptical, I am not stupid! If a man says he wants to walk you through a system to make easy money in 30 days, you got to at least listen to him.

What I was shown during those 30 days was like being hit like a MACK Truck!

Can you imagine being shown how to research markets so you know what people want to buy? Can you imagine being shown where to get the product made, even if you know nothing about it? Can you imagine being shown the easiest way to sell your newly created product that a rabid niche wants!

You know, he showed everything but how to fill in a deposit slip!

The Underachiever IPACK is all this in a simple multimedia product. The Underachievers IPACK is more than the Underachiever 30 Day Challenge! You get 60 hours of in depth videos that were not shown in the Under achiever - 30 Day Challenge!

So let me ask you a question. Now, if 27 very ordinary people can make a bare minimum of $1 in 30 Days, imagine what you could do with Underachievers IPACK!

If you want to know more about it, then go to <a href=""""> Underachievers IPACK Blog</a> for more. Having been through the process myself, I want you to get up to speed with what is going on.

About the author: In June 2005, I stumbled across a Tubby, no nonsense type of guy, who claimed that he could show people how they could make $1 if they followed his niche marketing system. And boy...was it a ride!

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Tuesday, February 26, 2008

Guerrilla Marketing, Music and You

Author: Jaci Rae

Article: Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.

So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don't do what everyone else is doing. Here area few ideas to get you started:

* Use podcasts to broadcast your music, helping to expose your music to a lot of people who may have never heard it before. Make sure that you plug your website and where they can purchase your products. * Why not go to your local library and see if they will allow you to do a free concert there in exchange for a percentage of your sales of product after your show. Libraries are in dire need of funds. * Another easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like and Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can't post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your ""real name."" While those sites won't allow you to post your URL, if your URL is part of your ""real name,"" they don't say a word. Check out and look for one of my reviews. This is what you will see: ""Jaci Rae - The Rae of Hope."" (Don't use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.

These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:

Broadcast Data Systems attn: (find out who is in charge at that time) Los Angeles 6255 Sunset Blvd., 19th Fl Hollywood, CA 90028 323-817-1506 323-817-1511


SoundScan Retail 914-684-5505 Venue 914-684-5506 Fax 914-686-1556

I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to Music, Marketing and Money and its companion The Indie Guide to Contact Information. There are a lot of Guerrilla Marketing techniques I am sure you can come up with yourself. If you want different results and what you have been trying in the past always turns out the same, then you must do something different! Guerrilla marketing is what you need to do differently. Go after your audience with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need. Wishing you the greatest of successes! Jaci Rae - ""The Rae of Hope TM"" Copyright 2006 Jaci Rae

About the author: Jaci Rae is the #1 Best Selling author of ""Winning Points with the Woman in Your Life One Touchdown at a Time"" ISBN 0974622907 and ""The Indie Guide To Music, Marketing and Money"" ISBN 978-0-9746229-4-1 as well as the host of the Jaci Rae show. To hear Jaci's popular show, with some of the top behind the scenes as well as famous bands go to: click on the weekly show link.

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Monday, February 25, 2008

Dental Marketing Strategies For 2006

Author: Derek Naylor

Article: Dental Marketing Strategies For 2006

When discussing dental marketing, it is important that we get the following fundamentals out in the open before we get to the actual strategies and tactics we use to grow a dental practice.

The Cost to Acquire a New Patient The Lifetime Value of a Patient New Patients versus Existing Patients Marketing Leverage Practice Equity

Let's start with number 1 and work our way to number 5. Hopefully by that time the beginning of dental marketing will all come together and you'll have a firm understanding of how all of these things will affect your practice and, more importantly, your personal and financial wellbeing.

1. Cost to acquire a new patient

The first thing to consider when thinking about dental marketing is the cost to acquire a new patient. This is simply how much you pay for each new patient who comes into your practice. This cost can easily be calculated by dividing the amount you spend on dental marketing each month by the number of new patients you see a month. For example, if you spend $3,000 on advertising and marketing and get 25 new patients from that investment your cost per new patient is $120 ($3,000 / 25 = $120). That may seem like a lot of money, or it may not. Before you draw any conclusions on the figure let's discuss #2.

2. Lifetime value of a patient

The lifetime value of a patient is what your average patient will be worth to you, in dollars, over the lifetime of them being your patient. In the dental industry the average lifetime value of a patient is about $22,000. If you didn't already know that, you're probably in a bit of shock right now. Now that you know how much the average patient is worth to you, here's the question: is it worth $120 to get that patient in the door? What about $240? What about $480? Now, we're getting a bit excessive, but we're trying to make a point. If that patient will turn into $22,000 over the years, it's important to look at every dollar you spend on dental marketing and advertising as an investment rather than an expense and do whatever it takes to get the person in the door and keep them around.

Now that we understand the cost of acquiring a new patient and each patient's lifetime value, we need to get a major misconception cleared up, which leads us to our next point.

3. New patients versus existing patients

Many dental marketing companies will talk about how many new patients they can drive into your practice. New patients are exactly what you need and the Avandant program drives in a ton of them, but that's not where the real money is made in dentistry. Allow us to explain. When a new patient comes in, they're probably responding to an advertisement with some kind of offer. The amount of money they'll spend on their initial visit is not going to be that much since they're probably just going to receive an x-ray, exam and cleaning or maybe some minor treatment. Now, we all know that the real money in dentistry is made from treatment plan fulfillment and long-term patients who return time and time again. Here's what most dentists fail to understand...when a new patient comes into your office they're simply ""checking you out."" They want to meet you and your staff, see if you're gentle, have sterile equipment, and more or less get an overall feel for your practice. Just because they come in once, doesn't mean they're committing a lifetime of dental work to you. Even if they like you, they still might not come back. Don't worry about why they don't, it's just human nature. They might get an appealing offer from another dentist, they might move, they might not have the time. Whatever the reason, a lot of them won't come back unless you employ the right retention and reactivation strategy.

A patient is only worth $22,000 if you have them over several years, they accept a treatment plan and they refer other patients. They're only worth an average of $800 in the first year you have them. This is why focusing exclusively on new patients will cost you a lot of money. You should focus on acquiring and keeping patients in order to build a solid practice. We've met plenty of dentists who have patients going out the back door as fast as they have new ones coming in the front. While this is quite common, it is very costly. Dentists should work towards having a productive and profitable practice while decreasing their marketing budget and new patient flow over time. This is a realistic objective when you have a good retention and reactivation strategy in place.

About the author: Derek Naylor helps dentists get more ROI from their marketing campaigns. For better results and more patients for your dental practice take a look at our <a href= HYPERLINK """">dental marketing</a> solutions.

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Sunday, February 24, 2008

Record Pools - Are You Swimming Yet?

Author: Jaci Rae

Article: The winter months have hit us and unless you live in Southern California, most people aren't swimming in open-air pools any longer.

Until recent times, Indie Artists and the labels they set up for themselves had a hard time getting their music heard by anyone outside their own backyard pool of fans. With guerilla marketing finally becoming common practice and online music stores becoming a main stay for the music aficionado, record pools are now open for business to the general indie population.

What is a record pool? Basically, a record pool is a membership of DJ's that act as an intermediary between DJ's and the music makers. The power behind a record pool is that it can reach a mass, global market in lightening speed.

As of 2005, there are over 7000 DJ's and industry professionals who are part of this digital revolution. In order for a DJ to belong to a record pool, they must pay a monthly association fee to obtain the latest and most current music.

Frequently this music is available to them before it becomes available to mainstream radio, and because of that, record pools quite often have more of an initial impact than the popular mainstream outlets.

The power radio programmers have over radio, clubs and street music is now handed over to the DJ's who participate in the record pools, allowing them to have control over what they ""break.""

So how can you get an invitation to swim in their pool? No invitations necessary, but you must have a good professional product that is available in digital format (although I did find one that accepted vinyl).

Some of the record pools now require that you have your own label, meaning that you don't submit as your band name. That is easily done by setting up your own label (too much information to go into here, but you can find the information inside my book The Indie Guide to Music, Marketing and Money).

Once you have the business side taken care of, start searching the internet using the keywords, ""record pool,"" and then contact them to be certain that your style of music is part of their repertoire.

Don't randomly send out your online or hard copy press kit to every record pool you find, just as you wouldn't send your music to every station you discover. E.g., a country record pool isn't interested in acid rock and a classical record pool won't be interested in spinning a blue grass tune. Then begin to submit your CDs using the contact information you acquired. Do you homework and beware of companies that don't post charts or may be music collectors.

Here are a few record pools I found on the web: (they represent an assortment of music, including R&B, Hip-Hop and Dance.) (they represent Hip Hop, Latin, World and Jazz) (they represent Dance, Hip Hop, and Latin)

Recently I had a chance to talk to one of the managers of V.I.P Chicago, DJ H.Vargas, about what they do and here is what he had to say, ""One has to understand the reason why record pools truly exist, and it should not be just to pass out product to their members.

Some records pools are in the process of becoming more involved in the overall promotion of the new artist. Creating product awareness with merchandising, sponsoring special events at local nightclubs and record stores, and naturally keeping their ears to the ground on what's selling and what are the current trends within their market.

With their pool of DJ's the office managers are able to have overnight results, and more importantly, feedback. Feedback that is essential to the company's that service the pools as an option that some C.E.O.'s consider essential, and for that we thank them.

These factors, along with an undying love for music, allow the office director and their DJ members the opportunity to be involved in something which many of us consider a blessing from above. No fanfare, no glory, just great product and the excitement of the dance floor.""

The time for indie artists is upon us, but you better take advantage of record pools now, before someone puts a ""no swimming without a lifeguard"" sign out. Copyright 2006 Jaci Rae

About the author: Jaci Rae is the #1 Best Selling author of ""Winning Points with the Woman in Your Life One Touchdown at a Time"" ISBN 0974622907 and ""The Indie Guide To Music, Marketing and Money"" ISBN 978-0-9746229-4-1 as well as the host of the Jaci Rae show. To hear Jaci's popular show, with some of the top behind the scenes as well as famous bands go to: click on the weekly show link.

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Saturday, February 23, 2008

SEM in London's West End

Author: Damien Anderson

Article: Release date 28 December 2005

Headline Mainspring UK Launches Quality Service

Summary -- London based Search Engine Marketing company, Mainspring UK, today announces the launch of their corporate web site. --

Body Privately owned Search Engine Marketing firm, Mainspring UK, announced the release of their corporate web site today.

Mainspring UK, based in Carnaby Street, London, offer their expertise and services to small and medium sized enterprise with a focus on quality, results driven success in the areas of Pay per Click, Affiliate, In-Context and Trusted Feed online marketing services.

""We believe that with the development of our industry that there are a number of players in the market-space that do not provide a quality service to their clients"" says Louise Kiesling, Mainspring UK's Managing Director.

""They (the other players in the industry) seem focused on providing a set of unrealisable expectations to their clients and when they are not able to deliver on their promises it jades the view of the entire industry.""

""We believe that our success is based on providing our clients with an ongoing educational service along with the delivery of their Search Engine Marketing campaigns. We go to great lengths to understand how the client's business works and what is the best fit for that client and not for our own bottom line"".

Mainspring UK has an expanding client roster including major international brands. - search. matters.

About the author: Search Engine Marketing professional with over 6 years online marketing experience.

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Friday, February 22, 2008

Subliminal Persuasion

Author: Steve Gillman

Article: Subliminal persuasion? It is simply influencing people at a level below their conscious recognition. Many people don't even realize they are being influenced by a smile, making even that a subliminal technique. Here are two more subtle methods.

<b>Subliminal Persuasion Using Inflection</b>

It is easy to assume that a sentence like ""I can't promise you that price."" has only one meaning. In reality, though, inflection provides much of the actual meaning. Look at the each of the sentences below, each with a different word emphasized, and followed by the implied meaning.

I can't promise you that price. (But maybe someone can.)

I CAN'T promise you that price. (There's no way.)

I can't PROMISE you that price. (But maybe you'll get it.)

I can't promise YOU that price. (But I can promise someone else.)

I can't promise you THAT price. (But maybe a good price.)

I can't promise you that PRICE. (But I can promise something.)

The meaning of our statements is determined by which words we emphasize, and it is a subtle process. If you can't promise him that price, you can tell him ""I can't promise you that PRICE,"" and he may still feel good about the situation, especially if you immediately follow with what you can promise him. You probably know what you want to say. Understanding the subtle and often subliminal power of inflection will mean you actually say it.

<b>Subliminal Persuasion Using Their Own Words</b>

Restate what a person has said they want, and then show them how you can give them that. We all need to have some internal consistency, so we don't like to act against what we say. This is why, as long as you have what they need, this technique works well. For an example, we'll suppose you are selling a prospect a vacation.

After listening to what they want, you find something that fits their needs, and then say, ""If I remember right, you said you wanted a warm beach, under $2,000 for the week, and with nearby nightlife. I think we're in luck. Both of the packages we just looked at fit your criteria, so do you like Cancun or the Bahamas better?""

It is tough for someone to say they are not interested when you just found exactly what they said they wanted, and reminded them of their words. They probably won't even notice that you are using their exact words. They'll just feel uncomfortable contradicting what they said, and find it easier to agree. That's subliminal persuasion.

About the author: Steve Gillman has been hunting down obscure knowledge and useful secrets for years. Learn more subliminal persuasion techniques, and get a free gift at: <a href=>The Secret Information Site</a> (

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Thursday, February 21, 2008

Manufacturing Optimism Survey by TR Cutler, Inc.

Author: Thomas Cutler

Article: Every two years the Manufacturing Marketing firm, TR Cutler, Inc. conducts a national survey about the optimism of manufacturers throughout the U.S. The Milwaukee Journal Sentinel reported the survey results at:

When last conducted, November 2003, the manufacturing sector was coming out of a long-term slump. Indeed the economy of the manufacturing sector has improved drastically in the past two years. Among the 2429 privately-held manufacturers surveyed, optimism was stronger in almost all geographic sectors, with few exceptions. The most optimist geographic regions are:

With a rating of >70% saying 2006 will be better or much better than 2005

Louisville (77.1%) Dayton (76.9%) Dallas (76.3%) Cleveland (76.1%) Milwaukee (75.2%) Kansas City (75.0%) Atlanta (74.1%) Nashville (73.6%) Memphis (73.1%) Tampa (72.2%) Charlotte (71.8%) Cincinnati (71.6%) Chicago (71.4%) Orlando (71.2%) San Antonio (70.8%)

According to Cutler, ""Milwaukee has really rebounded since we last conducted this manufacturing optimism survey. The mean age of the manufacturing CEO's was considerably younger than two years ago and apparently some of this ""fresh blood"" has really impacted the overall enthusiasm and optimism for the manufacturing sector.""

Thomas R. Cutler, who founded the consortium in 1999, has grown the participation from 300 journalists to more than two thousands key clients, journalists, editors, trendsetters, and key business leaders worldwide. Cutler has authored more than 1000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. TR Cutler, Inc., (, is the nation's largest manufacturing marketing and public relations firm, based in Fort Lauderdale, Florida.

TR Cutler, Inc. Thomas Cutler 954-486-7562

About the author: None

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Wednesday, February 20, 2008

Get Moving Insurance before Moving

Author: Paul Wilson

Article: There are different kinds of Insurance that pertain to moving:

* Released Value Insurance, the most basic coverage provided by moving companies. Estimated by weight it covers US$0.60 per pound of objects. * Declared Value Insurance offers coverage of US $ 1.25 per pound, coverage is on the total weight of your movables. If any objects are damaged, the insurance is based on the depreciated value of the object to the maximum value of items shipped. * Lump Sum Value, this insures based on the actual value of goods shipped and not by weight. The specific value of items must be declared on the bill of landing. * Full Value Protection, covers all damage or losses. Objects will be replaced, repaired, or cash for value of object will be offered.


* Decide which objects are to be moved and which are to be stored. * Prepare a detailed list of objects to be moved along with weight and value. * It is advisable to take insurance over and above that offered by the movers. * Ask for advice on which insurance would benefit you the most. * Get estimates from insurers. * Remember a customer has to file a complaint within nine months of the move. * A mover is legally obliged to acknowledge a claim within 30 days and offer settlement within 120 days. * Even if there is damage a customer is obligated by law to pay for the move. After which the customer should address the claim procedure to receive compensation. * Ask the mover to explain clearly the insurance cover offered by them, the exclusions, and limits. * Always read carefully the small print on the mover's contract and insurance papers. * List antiques and valuables separately and take extra coverage for them. Extra premium is generally charged for fine china, paintings, and so on. * If any goods are damaged, never unpack/remove them from their boxes until all procedures for claims are completed.

Check whether your homeowners insurance covers moving. Purchase an insurance that best covers the value of the property being transported.

Find out what can be insured. Normally, jewellery, cash, as well as items not packed by movers are not covered. Goods like fuels, fertilizers, acids, ammunitions, paints, aerosol cans, corrosives, as well as flammable substances will invalidate insurance and should not be moved.

It is important to know the laws of the state or country where you live and the place you are moving to.

Experts recommend transit insurance as a good supplement to moving insurance. It will generally cover the gaps left by the insurance policy.

Clever coverage can save hundreds of thousands of dollars and insurance is available on the net, through the mover, a move-it-yourself company, or homeowner's insurance companies.

About the author: About the Author : Paul Wilson is a freelance writer for <>, the premier website to find help on moving including moving companies search, compare movers, moving insurance, auto transport, moving tips, and more. He also freelances for <>.

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Tuesday, February 19, 2008

10 Reasons Why You Need To Submit Your Articles to

Author: William R. Nabaza of

Article: 10 Reasons Why You Need To Submit Your Articles to by: William R. Nabaza of

1. ( ) has been around since 1999 carrying web Author's Organization content specifically for the article ""Top 10 Webmaster Challenges"". This web site chooses to publish for free works of web authors.

2. It is a combined article directory and a articles blog - both of which search engines are interested in spidering. You hit 2 birds using 1 stone when you submit to

3. ( ) has several article distribution web site that it can submit to. All articles approved are archived permanently as spider food.

4. ( ) syndicates contents via 7 other desktop/online news readers. In the future there will be more.

5. ( ) blogs to 1,000 blogs not just as a comment but a blog entry itself.

6. ( ) has a growing mailing list of active web owners and publishers willing to republish your article in exchange for quality content.

7. ( ) publishes it's contents in a monthly ebook and gives it away various ebook directories on a montly basis. All articles approved are included on that ebook.

8. ( ) will be announced/listed in different ezine directories, safelist submitters, blogs, ebook directories and other high traffic web sites.

9. ( ) is a member of 55+ Network of Sites ( )

10. ( ) accepts quality content pertaining to webmastery, online business, internet marketing, web promotion and search engine optimization. They are the most highly sought after content on the search engines thus creating for free viral effects for your articles. Your internet marketing efforts will be rewarded on a permanent and continous basis. Web Author accounts are for free. It has no monthly fees and no per article payments. Go to and open your free author's account today.

William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

About the author: William Nabaza of specializes in domains, webhosting, webmaster's tools, netpreneur's articles and resources. Stands out as a freebie provider, business opportunity provider and the like. Visit his site at or contact him directly at more free articles here:

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Monday, February 18, 2008

Have You Created an Impossible Business?

Author: C.J.Hayden

Article: It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a ""reasonable"" fee and sell ""enough"" of their time. But unless you do the math to prove or disprove your assumptions, you may be creating a business that can never succeed. Here's what can happen:

<b>- Impossible Business #1 -</b>

My client Molly was selling her services as an image consultant to individuals who wanted an updated or more professional look. She charged $50 per hour, which she thought was the most anyone would realistically pay to work with her. In most cases, she traveled to a client's home or went shopping with her client.

Including travel time and lunch meant that Molly could only make two appointments in one day. The average appointment was two hours long. So the maximum amount Molly could earn in one day turned out to be $200. But in order to earn that amount five days per week, Molly would have to schedule ten different clients, all of whose schedules were able to adapt to whatever times she had available.

This was hopelessly unrealistic. Even if Molly had been able to make the scheduling work, when would she have had the time to do the marketing required to land that many clients? It turned out that the maximum Molly could really earn using this model was about $500 per week. After paying her taxes, she couldn't even cover her monthly living expenses.

<b>- Impossible Business #2 -</b>

Fred was a student of mine who worked as a software consultant for midsize corporations. He typically charged $75 per hour, and when he landed a contract, it often consisted of 20-100 billable hours.

Because Fred's earning capacity was so high and he disliked marketing, he spent a lot of money on marketing himself indirectly. He purchased display ads in industry journals and directories, mailed expensive brochures to large lists of prospects, paid to exhibit at trade shows, and hired a telemarketer to prospect for him. Fred also worked on contracts that came through agencies, who often took 20-30% of his earnings as their percentage.

Fred was earning as much as $80,000 per year, but he was losing about $10,000 per year in agency commissions, and spending $20,000 per year on marketing. In return for all his hard work, he was earning considerably less than he had at his last job.

<b>- Making the Impossible Possible -</b>

New consultants, coaches, and other professionals almost always overestimate how much they can earn and underestimate the amount of time and money required to successfully market themselves. They also forget that they will have to cover not only their living costs and business expenses, but pay self-employment tax, buy their own health insurance, provide for their own retirement, and allow for unpaid vacation and sick time.

If Molly or Fred had taken the time to sit down with a calculator before starting out in business, they would have quickly discovered that they were on the wrong track. But both of these businesses were able to be rescued.

Molly began selling her time by the day instead of by the hour. She offered her clients a full-day package that consisted of a wardrobe review and consultation in the morning and a shopping trip in the afternoon. By charging $395 per day and scheduling three clients per week, she could earn more than double than she did previously.

She also began offering a monthly one-day image workshop as a way of bringing in more income while giving prospective clients a chance to experience her work. The workshop became her main source of new clients, and marketing the workshop turned out to be easier than marketing her personal services.

Fred learned how to market himself less expensively through networking, speaking, and writing articles. Instead of buying booths at trade shows, he was showcased there as a presenter, and spent time networking with the other attendees. The same publications where he used to run ads now ran his articles. Rather than paying a telemarketer, he started picking up the lunch tab for people he thought could refer him some business.

As a result, his expenses for marketing and commissions dropped from $30,000 per year to $10,000. At the same time, his income rose to $100,000 per year, because as his visibility and reputation grew, his services were more in demand and he could command higher rates.

If earning a decent living as a self-employed professional sometimes seems impossible to you, start asking how it could be possible. What can you change about how you are marketing yourself, how much you are charging, and how you are packaging your services? While it could be that success will come if you just work a little harder, it's more likely that you first need to start working a little differently.

About the author: C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of ""Five Secrets to Finding All the Clients You'll Ever Need"" at <a href="""">< /a>

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Sunday, February 17, 2008

Top Secret Tool Builds Traffic

Author: Larry Johnson

Article: Is is possible that today's internet marketers are missing one of the best, most powerful marketing methods available to them today.

Something that is lying right under there noses and still they have overlooked it.

Something that is free, yes I said it, ""free"", and they have missed the opportunity to seize it and use it to it's fullest.

There are many methods of promotion available on the internet and off line too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren't using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

""I recently ran a press release through a free service. The release was picked up by Google Alerts. I got a subscriber every 87 minutes for 24 hours. I couldn't buy that kind of result,"" Dixon says.

Yet most netrepreneurs aren't using press releases at all, or aren't using them correctly. This is all about to change.

Dixon gives two reasons for this. Many people, she explains, aren't aware that press releases can be such a powerful marketing tool. Others know about press releases but do not know how to write an effective release.

Angie Dixon, the Press Release Diva, offers an interactive online course in press release writing. You will discover all of the necessary skills and tools to develop,distribute and track your press releases.

The additional traffic you will receive from the press releases will be welcome and best of all it is free.

About the author: interactive course, visit: <a href="""">Learn More</a> The first session begins January 16. Course openings are limited. Enroll now. This article may be freely reprinted as long as this resource box remains intact.

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Saturday, February 16, 2008

How to Use Marketing to Add Value to Your Company

Author: Robyn Sachs


Windows of opportunity are fleeting. Once-in-a-lifetime opportunities are even more elusive. When InSoft challenged AT&T for a bite of the desktop video conferencing market, effective marketing had not only positioned InSoft products as industry leaders, it had positioned the company as a leader. </p>

Thanks to product and corporate positioning campaigns conducted by <a href=""""> RMR & Associates</a>, InSoft garnered press coverage in the Wall Street Journal, Forbes, and other premier media outlets, gaining the attention of Web browser giant Netscape. After the dust settled, Netscape had purchased the $7 million InSoft for 23 times earnings -- an astounding $161 million.</p>

Such serendipitous financial gain doesn't happen every day, but when it does, you can bet effective marketing played a key role, as it did with InSoft, preparing them to meet the opportunity.</p>

RMR defines marketing as the business of attracting, converting and keeping customers. When people think about marketing they automatically imagine advertising, public relations or direct mail. But all of that is not marketing -- it's merely the vehicles we use to drive home the marketing. Marketing is a strategy.</p>

Marketing is actually a strategy spelled out in a written plan - a plan that you are committed to consistently investing in for at least one year. You need to look at your program as an investment that pays off over time. After a year you will start to see a positive correlation between your commitment and your investment. You must remember ""the rule of seven"" when developing a marketing strategy. This rule says that it takes seven consistent impressions over 12 months for consumers to recognize your message. Frequency over time is the equation that multiplies marketing results. Commitment to investing in both is what separates the winners from the losers.</p>

Once committed to creating a year-long marketing plan, make sure you cover the following key points:</p>

<b>Market segment of interest.</b> Is your market the general consumer? Is it a business or industry that serves the consumer? What portion of the product line are you going after? What is your niche?

<b>Market segment's size and customer population.</b> Who are your potential buyers? How many of them are there? If they are actual consumers, identify them in terms of age, sex, income, geography, ethnicity and as many other demographic segments as possible. If your market is a business or industry that serves consumers, identify them in terms of company size, geography, share of market, reputation, etc.

<b>Identify important competitors and discover their strengths and weaknesses.</b> Who are your main competitors? Prioritize them. Research their strengths and weaknesses by reading industry publications, visiting their Web sites, following newsgroup postings, utilizing mystery shoppers, talking to former employees or conducting focus groups with competitors' current customers.

<b>Establish a market share goal that will provide a commanding position.</b> You want a commanding position because you are better off being a big fish in a small pond, than trying to be a small fish in a big pond. Big mistakes are seen every day in marketing plans by people trying to bite off a larger segment than they can afford to dominate.

<b>Describe how the product will be differentiated, positioned, promoted, priced, supported and serviced.</b> Your marketing communications agency can help you establish many of these aspects that will become the key selling points of your marketing message.

<b>Estimate your costs and establish a budget.</b> Remember, properly done, your marketing plan will be an investment that pays off far more than the expense of your budget. It is far better to have a lean 10 to 20 page marketing plan that is used and updated every three months, than to possess a 200 page document that gathers dust on some shelf.

<b>Sell the steak's sizzle.</b> If you don't get your marketing plan right, anything that marketing communications does later will be like placing a Band-Aid on a puncture wound. It just won't help. Marketing communications is the end product of a well thought-out plan based on a well defined market need, in a well defined high tech market segment.

When writing a marketing plan for a high tech company, remember that high tech has a significantly higher FUD Factor (Fear, Uncertainty and Doubt) than consumer marketing. </p>

People are not going to agonize over buying a tube of toothpaste or a different brand of diapers. But they will agonize over buying technology. </p>

High tech marketing can really help with the FUD Factor by offering a combination of comfort, stability and confidence. High tech marketing also helps with positioning in the public's mind. </p>

Positioning starts with the product (quick, name a round, hard candy with a hole in it), moves to the market (quick, name the car rental company who is #2 and tries harder) and finally, to corporate positioning (quick, name the leading manufacturer of PC microprocessors).</p>

Typically, your marketing plan will call for positioning in this order of product, market, corporate. But if the market is hot, you can sometimes skip steps getting to corporate positioning faster -- the place that can lead to acquisitions, public stock offerings and increased investment capital.</p>

Once happy with your marketing plan, you're ready to develop your marketing communications strategy. </p>

How will you present your message to your prospects? Consider these key points:</p>

<b>Define where you are today.</b> Quantify your current market share and reputation.

<b>Define where you are trying to go.</b> Establish your goals in terms of market share and reputation.

<b>Define how you can best get there.</b> Identify the sales vehicles that best get you to where you want to be. These might include combinations of advertising, public relations, direct mail, Internet, tradeshows or telemarketing.

<b>Define what it will cost.</b> Remember that frequency over time equals results. The rule of seven reminds us not to ever run just one ad to ""test the waters."" Your budget should be large enough to allow for frequency (at least seven impressions) over time.

<b>Define how you will measure success.</b> A good marketing communications agency will insist on measuring results, so it can prove its value. You can measure image, awareness, number of qualified sales leads,article placements, benchmark studies and sales stats.

What marketing communications should do for you, if it's done right, is funnel out your best leads. This has been seen time and time again. </p>

If you begin to use higher reach vehicles like the Internet, advertising and public relations, you will get more and higher quality leads that will literally lower your cost of selling. </p>

Once the marketing plan has been written, it is important to evaluate the program at least once a year. In particularly volatile markets, evaluation may need to be done even more frequently. Markets are not stagnant, so effective marketing plans cannot afford to be either. </p>

By using these tools and keeping yourself informed about the markets you are in, as well as the markets you would like to play in, you can add value to your company and help build image and awareness and ensure that you too are positioned to take advantage of opportunities.</p>

About the author: Robyn Sachs is the president of RMR & Associates, a full-service advertising, marketing and public relations firm based in the Washington metropolitan area that specializes in the high tech industry and is known nationally for its innovative campaigns. She can be reached at </i><a href=""""></a>. Visit RMR at <a href=""""> We welcome your comme

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Friday, February 15, 2008

Real Estate Marketing Online -- Are You Capturing Leads or Losing Visitors?

Author: Brandon Cornett

Article: In April of 2005, I conducted a survey of more than 250 real estate marketing websites. These were not corporate websites -- they were the personal marketing websites of individual agents.

What shocked me was that the majority of these websites (nearly 65%) had no way to capture the email addresses of visitors. I'm assuming the owners of these sites expected visitors to contact them immediately upon visiting.

But that's too heavy a burden to put on a website. It's rare that you can shorten the sales cycle to nothing more than a web visit and expect any results.

On a commerce website, most first-time visitors will leave without purchasing anything. Likewise, on a real estate marketing website, most visitors will leave without contacting the agent who owns the site.

If people leave your website without ""dropping off"" their contact information, there's a strong chance you'll never hear from them again. That's the nature of the Internet, and it reinforces the importance of having a lead-capturing system on your website.

<b>What happens when people visit your site: </b>

Generally speaking, first-time visitors to your website will do one of three things:

1. They will respond immediately (with a phone call or email).

2. They will sign up for something and then leave the site.

3. They will leave the site without doing anything.

Obviously, you want visitors to take the first or second action. But we know from statistical surveys that most visitors will take action #2 or #3. That makes action #2 (sign up and leave) the overlap between what you want visitors to do and what they're most likely to do.

So make sure you have something for people to sign up for on your website. This is called an ""opt in"" mechanism -- visitors will opt in (or subscribe) to receive future communications from you.

<b>Listings help, but they're not enough.</b>

Home listings will add value to your website. After all, listings are one of the top items visitors will look for on your site. But listings alone will not optimize the number of leads you capture. They'll generate a phone call here or an email there, but not enough to keep the pipeline filled with prospects.

Listings are a passive way to gain clients, because you're waiting for them to contact you. But by capturing leads through your website, you can shift into active mode and contact prospects with information they want. As a result, your chances of turning them into clients will increase tenfold.

<b>Offer value to gain permission.</b> To maximize the number of opt-ins, you must offer something of value -- a free report, a booklet, a newsletter. You offer this item of value in exchange for the visitor's contact information (and implied permission to use it).

Permission makes all the difference. Emailing prospects without their permission is spam. On the contrary, emailing them after they've expressed interest is good manners (and good business).

Want to increase the number of people who give you this permission? Simply increase the value of the offer. With website traffic being equal, a stronger offer will produce more leads. The two are directly proportional.


If you offer nothing on your website but free information, you will not get visitors and readers to ""raise their hands."" Free information is great, but you have to hold something in reserve to elicit calls, emails or subscriptions. Offer something of value in exchange for permission.

Sure, you can educate your visitors. And you should. But always keep in mind the ultimate goal of your personal marketing website -- to generate leads and grow your business.

About the author: <b>Brandon Cornett</b> has worked as a marketing manager for a direct mail company serving the real estate industry since 1986. He now dedicates his time to helping real estate professionals improve their marketing. His ""Modern Guide to Real Estate Marketing"" and his free newsletter are available at:

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Thursday, February 14, 2008

How to MANIFEST All the Clients You Need

Author: Fabienne Fredrickson

Article: <b>I'm known in the marketplace as someone who takes a no-nonsense, no-excuses approach to marketing and getting clients,</b> meaning, I do what it takes, and create systems for everything so that I'm always marketing. (By the way, my clients now do the same.) In turn, I always have a full roster of clients. That's what I teach in my private coaching, in my Boot Camps, and in my Client Attraction Home Study System.

<b>One thing though, which only my private clients know about me, is I also throw in a healthy dose of Manifestation,</b> which means focusing on what you want in your life, in such a way that you start attracting what you want quickly. Some might call it ""positive thinking,"" but I believe it goes WAY beyond just thinking positively about something. It also takes action.

<b>I use ""manifesting"" for just about everything I want to attract in my life</b> (a certain amount of money, my boat, a new home, etc.); however, for the purposes of this article, let's focus on attracting clients, lots of them, who happily pay your full fee.

<b>As for just about everything in my Client Attraction System™, I've even come up with a formula</b> or system for manifesting clients. Here it is:

1. Figure out EXACTLY what you want in great detail (how many clients, paying you how much, with the best of circumstances).

2. Come up with your BIG GOAL (""My practice is bursting at the seams with 15 clients happily paying my full fee of $_____."")

3. Each day, write it down several times (I do this at least 9 times), each time imagining how great it will FEEL to sign on these new clients.

4. Go back and read the big goal OUT LOUD (this 'locks' it in place).

5. Spend several minutes, eyes closed, imagining your full practice in all its details and glory.

6. Write down one BIG action step you'll take that day to make this happen.

7. Notice the synchronistic, happy ""coincidences"" you experience during the day that seem like a sign from the Universe, as they relate to your big goal.

8. Each day, spend a couple minutes writing down how very fortunate you are, what you are grateful for today, and what you would like to attract more of.

9. While you're at it, write a letter to whatever you call your Higher Power (I call mine ""Universe"") and go into greater detail about what you want, asking for it to be done by a certain date.

10. Have faith in the process. Don't cancel out all your ""manifesting"" with negative comments or thoughts such as ""why am I doing this anyway, it won't happen, it never does."" If you start thinking that way, you can stop yourself right away and revert back to the big goal, and how it will feel to achieve it. Faith in this process is 80% of the game.

<b>Granted, there's a lot here and I do just about all of it each day, but you don't have to.</b> Even if you do only ONE of these things, consistently, you'll start noticing opportunities coming out of the woodwork, happy coincidences pointing you in the right direction. Take action on these, they are divinely sent! As a result, you'll start attracting lots more clients. I promise.

YOUR ASSIGNMENT: <b>It's a new unusual way of attracting more clients,</b> one that we've never talked about here and one that you might not be familiar with. However, that doesn't mean it doesn't work. Even if you are familiar with it, perhaps you've not taken the time and effort to apply it consistently. Make some time for in your day for this, each and every day, and you'll start seeing results quickly.

<b>If you like the idea of this</b> and want to try it in addition to the more pragmatic marketing stuff we regularly talk about, you'll probably enjoy the book ""Excuse me, your life is waiting"" by Lynn Grabhorn. I did.

<b>Back to ""regular"" marketing techniques next time. If you can't wait until then,</b> check out the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed! Here's where you can get your own copy: <a href="""">www.TheClientAttr</a>.

© 2005 Fabienne Fredrickson

About the author: Fabienne Fredrickson, The Client Attraction Expert, is founder of the Client Attraction System™, the proven step-by-step program to help you attract more clients, in record time and consistently. To sign up for her freebie how-to articles and no-charge teleclasses on attracting more clients, visit <a href="""">www.ClientAttraction.comTop Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Wednesday, February 13, 2008

Essential tip to finding a reputable moving company

Author: Paul Wilson

Article: Begin by asking your company whether they can recommend a mover. Next, look through the yellow pages and note down the names and contacts of at least 4-5 companies that have offices where you reside and operate in your new location. Find out, how long each company has been in the business and check their referrals. Choose companies that have been around for at least ten years. Meet them to find out which ones are efficient, courteous, and have good business systems in place. Ensure that they do the moving themselves and do not sub-contract the assignment. Ask the companies to come to your home and do an estimate. Ask about: * What services they offer? * The extent of insurance they provide? * What guarantees are offered? * Full name as well as DBA names of the company and their address? * Phone numbers, toll free numbers, as well as tracking system numbers? * DOT and MC license details. * Web site addresses and e-mail contacts. * Company office address and contact details for where you are moving. In accordance with applicable laws, most reputed movers will give you a copy of, ""Your Rights and Responsibilities when you Move,"" Before you finalize a mover check: * The corporate information provided--you can do this online or at the office of secretary of state. * Use the DOT and MC numbers to verify the company workings. Use . They will provide: * The name, addresses, phone number, and contact details of the company. Check against the information you have gathered. * They will display whether the company is in service or out of service. * Information on the number of trucks and drivers will give you an idea of the extent of their business. * The company should be: authorized for hire, licensed to operate interstate and household goods should be a part of their cargo carried list. * Be sure to go through inspection records. Make sure everything is in order. * Use the FMCSA Licensing and Insurance site to check the company's insurance. * Check out the company's business practices with BBB, Better Business Bureau. * Call FMCSA's safety violation and consumer complaints cell and check on the company, whether there are any complaints. Once you have done the needful check the condition of the trucks and whether the name of the company is displayed all over the body. If you find everything is okay look through the paperwork with a fine tooth comb. Never sign any documents that are blank. Only sign papers that are filled in completely Be a well informed mover: * Check the estimate as well as weight of the goods. * Find out who handles packing and unpacking and if the estimate includes all costs. * Determine if the goods will be transported directly or whether a storage facility will be used. If yes, is it the company's own or a third party? * Ask about terms and conditions for goods packed by you. * Find out who will handle paperwork -licenses, border crossings, customs documents, and so on. * Ask about Replacement Value Protection. Be aware, check for loop holes. Check goods against your inventory before packing as well as after unpacking. A little bit of effort goes along way in making moving smooth and hassle free.

About the Author : Paul Wilson is a freelance writer for <>, the premier website to find help on moving including moving companies search, compare movers, moving insurance, auto transport, moving tips, and more. He also freelances for <>.

About the author: About the Author : Paul Wilson is a freelance writer for, the premier website to find help on moving including moving companies search, compare movers, moving insurance, auto transport, moving tips, and more. He also freelances for

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Tuesday, February 12, 2008

Incredible Power In Numbers

Author: Kenny Love

Article: As a promoter and publicist representing liberal arts clients, my daily existence can be anything but normal. As such, I would like to disseminate a bit of my experience that may be of significant benefit to business owners who work in more mainstream industries.

Although previously only a witty saying to me, I now have firsthand experience that the age-old axiom, ""There is power in numbers,"" is indeed an accurate statement. For, it is a verifiable fact that the more something is presented to more people, the more it will continually find responders who support it.

As an example, in the music industry, in order for a recording artist to obtain a Gold record award for sales, the artist must sell a minimum of 500,000 units of the recording.

While that number may seem somewhat of a respectable achievement, it pales in comparison to the actual number of people that the recording has been exposed to who have, subsequently, rejected it. This number is in the thousands and, perhaps, even in the millions.

This is because, with the promotion and publicity aspects of any given marketing campaign, regardless of the product or service at the center of attention, there is a ""weeding out"" process through rejection before obtaining and retaining the number of committed buyers.

This is, in part, due to such factors as multiple distractions of daily life or a significant number of competitors of a similar product or service. The time of year or geographical location can also be important factors determining the success of a product or service. Equally, so can the stock market and current events play major roles on product or service success as well.

And, rarely, if ever, is that ""weeding out"" process complete at the beginning of the campaign, but it alternately exists throughout the promotional campaign.

Therefore, without going into product or service specificity, the below general guidelines should prove highly effective in providing a good positive return on the investments of time and finances for marketing most products or services.

1. Start out with a great (not simply good) product or service.

2. Ensure that the product or service is unique in some capacity, i.e., less expensive, works faster, easier to operate, learn or maintain.

3. Compiling all of your product's or service's benefits that make it different or better than your competitors, present these benefits in the form of a news release and present it to the most appropriate media sources within radio, television, and print publications in order to expose it to the public at large.

4. If appropriate, approach people and ask them to utilize your product or service so that you can get their feedback on it in the form of a comment or testimonial. In fact, you should actually do this *before* executing Step 3 above so that you can include their responses of support within your news release, which will make the product or service that more appealing to the media.

5. Whether or not this is your only product or service, be sure to have a website that peripherally promotes it (also include your feedback testimonials on the site as well).

6. Depending on your product or service, consider including an additional product of lesser cost (to you) but which will also serve as a complement to your main product or service, and which will support and present to your customers and clients as a greater overall value for their purchase.

7. You would also do well to set up an affiliate or reseller program that allows other businesses or individuals to market, publicize, promote and advertise your product or service for you, in exchange for a commission for their efforts.

8. Also, instead of a ""one size fits all"" approach, consider different versions of your product or service, such as sizes, colors, shapes or packages. These particular variances also give you more opportunities for sales on a single product idea.

9. Free shipping, limited time price offers, or limited supplies on your particular quantity or version are also strong sales inducements.

10. If your product or service has a degree of complexity in its use or operation, consider offering free classes or workshops to your customers in order to help them make its learning curve. Such classes could be conducted both online and offline. And, even if it isn't a product or service of difficulty, having some form of a guidance class available shows major goodwill to your clients and customers.

11. Devote, at least, one hour of time each day to prospecting for new clients, whether online or offline. A good online area to do so would be on chambers of commerce websites.

12. Create a mailing list for either your company, or your product or service that allows your customers/clients to submit questions they may have (more goodwill).

You can, in turn, mold their questions and your answers into an F.A.Q. (Frequently Asked Questions) page for your website, as well as your print marketing materials that, over time, makes the ""educational"" aspect of your product that much easier and less expensive.

13. Survey your clients periodically, whether online or offline, to learn how they feel about your product or service, and if there are changes for improvement they can suggest in order that you can make the product or service better.

14. Advertise your product with appropriate media sources, i.e., television, cable, radio, print and online.

In closing, if you combine the consistency of implementing these steps (some on a daily basis, and some on a weekly basis), along with a continuance of presenting your product or service to more people, your efforts will assuredly result in an ever increasing winning formula with a successful marketing template that you can apply to and execute with new products and services, and their respective future marketing campaigns.

About the author: Editor's Note: Kenny Love serves the Liberal Arts industry as a business promoter and publicist representing musicians, film producers and authors. He is also the representative for the business marketing resource titled, ""The Art of Leverage,"" available at

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Monday, February 11, 2008

Real Estate Marketing Strategies: 7 Tips to make Public Speaking Easier

Author: Maya Bailey, Ph.>

Article: <B>Real Estate Marketing Strategies: 7 Tips to Make Public Speaking Easier<B>

A survey was recently taken showing that the top fear is public speaking. The fear of death was later on down the list. Do you know what that means? It means most people would rather die that speak in public!

<B>How about you ? How do you feel about public speaking?<B> Having coached thousands of people in the last 30 years , I can assure you that there is hope. Many of my clients were terrified of speaking in front of a group of people, then as they learned the 7 Tips they start to relax and even become exceptional at public speaking. I remember one client in particular who did such an about face, that by the end of the coaching, she decided to become a professional speaker!

Now you can learn the 7 Tips:

<B>Tip 1: Normalize your fear.<B> In other words, be aware that just about everyone shares this fear. It is normal in our society.

<B>Tip2. Remember that your thoughts create your reality. <B>If you tell yourself , "" I am a terrible public speaker,"" then you'll become that which you think.

<B>Tip 3. Remember to visualize how you want to see yourself being.<B> How would you ideally like to feel when speaking in front of people? Would you like to be calm and relaxed? Start visualizing yourself as a calm and relaxed speaker, and step inside of the picture and feel the feelings as if they are happening right now.

<B>Tip 4. Give your self a positive verbal suggestion, such as ""I am a calm, confident, dynamic public speaker."" I personally used that one and within a short period of time I became what I affirmed.<B>

<B>Tip 5. Ask yourself why you are afraid? <B> Did a negative episode happen in your life where you where ridiculed or judged? If so, a part of you decided, "" I'll never do that again."" It became your survival strategy. Healing that wound will require that you ask the scared part what it would need to feel safe. A client of mine, the other day said just that to her scared part . It became clear that her scared part would only be willing to speak up if it was being heard by a friendly, supportive audience, where mistakes were allowed.

<B>Tip 6. Find a person who will listen with support and encouragement, like a coach or a mentor. <B> Then role play with that person until you feel comfortable speaking.

<B>Tip 7. Speak from your heart. Realize that your speaking is a gift.<B> It is benefitting the listener. Become passionate about what you say . Focus on them, not you. This is about them and what you have to give to them.

A personal note: at one point I was nervous about public speaking. I followed all of the suggestions that I mentioned above. In addition, whenever I speak, I carry some 3x5 cards in my hand with sufficient notes. That way I know that if I get lost or distracted , I have something to bring me back on track.

About the author: Dr. Maya Bailey is Master Business Coach. She has been coaching people for 30 years in maximizing their potential and reaching their goals. Her specialty is helping real estate agents, coaches and other success minded professionals in getting more clients For more information , please visit her website : Please click on the first button to re- ceive your Free Audio Mentoring Session.

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Sunday, February 10, 2008

Set Your Marketing Goals In 10 Simple Steps: How To Plan For Your Success

Author: Jennifer McCay

Article: Does this sound in any way familiar?

*Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like ""Make more money,"" ""Find new clients,"" etc.

But despite creating your trusty list, life got in the way, as it is wont to do, so you're no closer to meeting your goal now than you were this time last year.

In fact, just thinking about what you (gulp!) didn't accomplish makes you a little uncomfortable and disappointed. You might even have talked yourself into thinking that you simply can't find the time to start working on your goals, what with all the last-minute client challenges, employee issues and hurried attempts to do any sort of marketing at all.*

The good news is that it doesn't have to be so difficult to reach your goals. If you know my work and/or subscribe to my newsletter, you know that I'm a planner at heart. It's the very best way to ensure that you will actually reach the goals you want to achieve this year ... and beyond.

Here is a simple, yet helpful method to plan for your own success. Just grab a pen and paper, and you're ready to roll!

1. Think about where you would like to be in 3 years. I pick 3 years because it is a reasonable amount of time in which to expect fairly large changes to take place -- such as achieving nationally known status as an expert in your field, a substantial increase in your net earnings or simply finding a better clientele that doesn't stress you out. Many of your goals may take a while to achieve, above and beyond a mere 12 months. (We all know how quickly a month can pass us by!)

So think long and hard about what you would like to achieve, first and foremost.

2. Why do you want to achieve those goals? What is your motivation? Because you really want to make them happen, or because you think you *should* achieve them?

Now is not the time to play ""should'ves."" Instead, ensure that every goal on your list is motivated by the right goals, namely that you want to see them come true because they are ideal for your skill set and key strengths.

What's key here is to rule out goals that you have set for yourself that actually aren't in line with your value system and dreams. It's time to concentrate on what YOU want! This will save you many hours of time and frustration.

3. Make sure you're aiming for goals that are high enough! Many of my clients initially have a tendency to sell themselves short; only after discussing their potential do they see what they can truly achieve.

It's also important to ask yourself very seriously if you are simply planning not to fail. No, you don't want to take risks that will majorly undermine you if they fail, but you do need to take calculated risks that stretch you to new heights.

4. What will it take to get you there? You want to consider the steps that will get you to each of your goals.

If, for example, you are currently making $45,000 a year and hope to achieve more than $1 million in business in 3 years, you have to determine the changes you will make in your business model as a whole that will allow you to do so.

You might need to:

-- hire more employees to handle the increased business

-- stop trading hours for money (or as many hours for money) by starting to help groups of clients rather than individuals and/or branch out into information publishing

-- begin recruiting clients in ways that reach out to large quantities of targeted prospects rather than focusing on less time- and cost-effective marketing methods

-- expand your reach outside your local area

-- get to know people that can help you reach your goals

-- start weeding out the clients you don't enjoy working with and concentrating on the ones you do, who typically bring in more for you while requiring less handholding

-- etc.

Spell out the broad steps that you will need to make in order to move ahead, along with the amount of time it will take for you to achieve them.

5. Which skills do you need to gain in order to achieve those goals? If you want to make more money with your business with a minimum of expense, I highly recommend that you do the following:

-- Establish a clearly defined brand for your business, which you can use from this point forward as the foundation for literally all of your business decisions to follow. My High-Concept Brand Bible home-study manual will walk you through all of the steps in the process. <A HREF=> Improve your copywriting skills. Learning how to write effective sales copy is one of the very best ways to save yourself time and expense on your promotions. That's true whether you ever gain expert-level copywriting ability or continue to hire out all of your copywriting work in the future. Just knowing what to look out for is a tremendous help. My FREE sales letter tutorial is a good starting point. <A HREF=>http://AvenueE</A>

-- Learn the ins and outs of direct marketing. This will allow you to reach a wider audience, and you will learn the nuances of sales psychology that cause your prospects to act quickly. (Don't worry -- you don't have to use cheesy hard-sell tactics, but you do need to learn how to motivate people to take action.)

-- Plan to expand your firm beyond your own capabilities? You'll need to learn how to manage staff, potentially handle more complex tax requirements for payroll purposes and other non-marketing related concepts that will directly result from your marketing decisions.

Make sure to list all skills that you need to improve upon.

6. Assess which goals are realistic to achieve. What is viable? What isn't? If you need to learn a lot of new skills, how much time can you realistically plan to dedicate to doing so? Do you have the financial ability to afford the training?

Secondly, are any of your goals contradictory? For example, if you wish to raise your income by selling more personal services and want to make 6 figures, will you be able to raise your rate enough in your market to realistically accomplish this?

Then, and only then, you'll be ready to ...

7. Create a 1-year plan. I started with the longer-term plan because it helps you visualize the things that you truly with to achieve -- and allows you to see the significant gains you can make with concerted effort. However, you need to build some interim steps in the process, 1 year at a time. At this point you want to outline the goals that you would like to achieve in that 1-year period.

8. Map out the steps that would allow you to achieve those goals. For instance, if your goal is to gain 12 new clients this year, what will it take to reach them?

Be very specific about what you plan to do at what point during the year -- along with how you plan to find the time to achieve them. It might mean hiring a virtual assistant, getting help from a marketing professional like yours truly and/or sending out mailings to clients and prospects on a monthly basis.

Oftentimes each goal has a number of subgoals, such as gathering names of prospects, getting design work done, joining local organizations and attending meetings, hiring a consultant and so forth.

9. Add the steps in your 1-year plan to your calendar. I use Microsoft Outlook solely for the calendar function, which allows me to set up reminders and manage my time more effectively. You can also use a paper calendar or Daytimer organizer -- it's not the medium that counts, but what works best for you!

Make sure to add an appointment to your calendar for each of the major milestones in your plan, and then commit to keeping them. If you let one slide, immediately reschedule it. If you're not committed to your own success, you can't expect to make progress.

10. Assess where you are once a month, and adjust your schedule accordingly. There's no sense beating yourself up if you suffer a minor setback; just find a way to get back on schedule the following month.

We all have professional and personal challenges that get in the way of progress from time to time -- illness, family matters, etc. Forgive yourself for serious matters that you cannot plan for; it happens to the best of us. If you suffer serious setbacks, it might be time to reassess what is feasible to accomplish in the near future.

If you do end up reworking your set of goals, go through these steps once again to ensure that you aren't setting yourself up for failure. Every successful business owner I've ever known (and frankly, every successful person I've ever known) has understood the value of putting yourself in a position to succeed!

About the author: Want to turn your small business into a brand-name success? Jennifer McCay, author of The High-Concept Brand Bible, helps small business owners like you find more clients using big-business tactics that really work. Get all the info at <a href=""""></a>

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Saturday, February 09, 2008

Web Content Writing by TR Cutler, Inc

Author: manufacturing,marketing,web-content

Article: According to Thomas R. Cutler, ""Every Manufacturing Website is unique. This just isn't cookie-cutter web content. It is critical that the content generates the desired call-to-action by Manufacturing Website visitors. Increasingly participants in the Manufacturing Media Blitz are combining that program with Web Content for Manufacturing Websites."" The staff of TR Cutler, Inc. along with the 2000 plus members of the Manufacturing Media Consortium announced the launch of a new service, Web Content for Manufacturing Websites.

Cutler is ranked as the nation's leading manufacturing journalist by the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.

Writing dynamic, interesting, topical, fresh, informative, valuable, meaningful, and readable web copy is a unique service. From brief articles to extensive white papers; from product reviews to competitive analyses; from monthly newsletters to company personnel profiles, Thomas R. Cutler and members of the manufacturing media consortium work closely to provide timely, vital, innovative, and creative Web Content for Manufacturing Websites.

Cutler created the Mass Marketing Manufacturing Media Blitz, a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored the best-selling Manufacturers' Public Relations & Media Guide.

TR Cutler, Inc. Thomas Cutler 954-486-7562

# # #

About the author: Professional Marketing firm

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Friday, February 08, 2008

Great Meetings! Achieve Success at Your Next Event or Meeting.

Author: Stephen Woessner

Article: Achieve success at your next event or meeting A myriad of risks threaten the success of events and meetings, including lack of rehearsal time, itinerary changes, equipment failures, and other factors. Here are eight proven tips to make your next event or meeting a great one.

<b>Before the event</b>

<b>1. Conduct several pre-meeting planning sessions.</b> During these planning sessions, take the time to prepare a concise agenda of issues that need to be discussed and an action plan regarding who needs to make what decisions. For example, what is the complete itinerary of the event; how many rooms will be needed for the general session and the workshops; what is the layout of each room; will there be a stage play or entertainment during the opening of the meeting; will there be an awards ceremony; what are the needs for sound, video projection, lighting, Internet access, and so forth. In addition, these planning sessions are the best time to determine the size of the technical staff and production crew needed to properly operate all of the audio and visual equipment for the event. This will help avoid unnecessary labor costs later on in the process.

These planning sessions are also the best time to discuss the need for equipment and backups in the case of equipment failure, which unfortunately seems to happen at the most inopportune times. For equipment backups, companies should require that the bare minimum of a backup computer, data projector, and microphones are available in case of a problem. Determining a precise equipment checklist during the planning sessions helps avoid renting unnecessary equipment and keeps costs down.

Overall, the pre-meeting planning process helps make sure that the meeting accomplishes the company's vision and expectations, while keeping equipment and labor costs inline with requirements. The process requires discipline and, if done properly, provides the greatest return on investment from reviewing even the minutest details.

<b>2. Negotiate audio/visual equipment rental costs.</b> It is a good idea to use the equipment supplied by in-house audio/visual (A/V) department for the hotel or resort, or another local equipment supplier whenever possible. With that said, however, company meeting planners should carefully negotiate equipment rental costs. At times, in-house A/V departments charge fees that provide hotels with lucrative gross margins on rentals. This does not mean that one should demand price slashing, although it does mean there is likely room to reduce rental costs.

Success depends on asking a lot of questions and referring to the equipment checklist developed during the planning sessions, in order to avoid any unnecessary items, while ensuring to not compromise equipment redundancy. Also, remain cognizant of unnecessary labor charges during the setup of equipment at the event, especially if company personnel will be onsite. There is no need for duplication of effort and this can provide cost savings.

<b>3. Promote and communicate with attendees.</b> Aside from increasing event attendance, promoting the event or meeting will help build excitement and interest among attendees. It is easy to overlook the importance of pre-event promotion, especially if attendance is mandatory. Effective promotion helps ensure that the attendees are on the same page regarding the objectives and expectations of the event.

<b>4. Hire a professional to develop the presentation support materials.</b> It is difficult to financially justify an executive of a company investing many hours into the development of PowerPoint® presentation(s) or other support materials. This is, however, often the case. Instead, it is important to recognize that PowerPoint is a presentation support tool, not the presentation. It is much more logical, and fiscally responsible, for executives and/or presenters to define the content of their presentation and then turn it over to a capable designer for implementation. This frees up more rehearsal time for the presenter, and the designer will likely deliver a higher-quality PowerPoint in less time. This process leads to a more effective delivery of the presentation because more rehearsal time was available.

<b>5. Rehearse, rehearse, rehearse!</b> The importance of presenter rehearsal is impossible to understate. The timing of the rehearsal is also critical. Once presenters are onsite, there is very little time available for rehearsal. Because of this time constraint, rehearsal must take place well in advance of the presenter's arrival. Aside from the lack of time, on-site rehearsal adds costs to the event. For example, if a presenter decides to make changes to a PowerPoint during equipment setup, this could potentially slow down the process or, even worse, affect room configurations. With that said, time needs to be allocated to test the presentations from a technical standpoint to ensure that all of the video, PowerPoint, Flash™ animations, Web links, and so forth, work properly.

<b>6. Produce an energizing opening.</b> An effective opening video, stage play, or live entertainment engages attendees and separates them from their daily distractions and demands at the office. The opening of the meeting gets them focused on the objectives for the event or meeting. It is also critical to get all of the attendees on the same page so they know what to expect over the next several days. The opening of the meeting is the proper time for this to happen. A well-produced opening is effective at energizing attendees to participate and getting them ready to contribute toward the success of the meeting.

<b>During the event</b>

<b>7. Thoroughly inspect the location and supervise equipment setup.</b> The planning team from the company needs to inspect the meeting rooms and develop a precise understanding of the power and lighting layouts and existing A/V (audio visual) capabilities, and to test the equipment that was selected for the event. This is true for the general session and any workshops, leaving no detail to chance. This inspection is not micro-managing the setup performed by the A/V team. Instead, it is the last opportunity to ensure that the selected equipment will achieve the expectations of the event.

<b>After the event</b>

<b>8. Give survivability to the message!</b> This can include producing a closing wrap video and distributing VHS, DVD, or streamed versions of the content to audience members, and to those who could not attend, following the event. This helps the good karma established during the meeting to live on and transfer the message to a broader audience. Survivability of the message adds value to the meeting.

In closing, the more experienced one becomes, the easier it is to overlook the core aspects of what is truly important during event or meeting planning. Incorporating these proven tips into a concise event or meeting planning process can make the difference between a great meeting and mediocrity!

About the author: <a href="""">The AVS Group</a> is a marketing, training, and communications company. AVS is in La Crosse, Wisconsin. AVS helps clients communicate and market effectively. AVS can be found online at

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