Saturday, May 31, 2008

Internet Marketing Strategy - A Good Way to Start

Author: george wood

Article: Internet marketing strategy, why is there a need for this kind of stuff? What can it offer a certain business related individual? How can it affect an individual's business? Can it increase your sale or decrease it?

To begin with, an internet marketing strategy is an elaborate and systematic plan of action made by a businessman in order to gain success in terms of online business. It is also a hypothesis that proposes the direction a certain online company should go in order to fulfill its vision or goal and in order to maximize the possibility of the company's future success. One of the benefits of an effective internet marketing strategy is that it can improve even the employees' performance and can establish good company environment in the future.

The development of an effective internet marketing strategy can be the key ingredient of you having an online success. For you to succeed, you must develop and implement a strategic plan that includes high quality products, and attractive website with high quality user interface and the likes and of course an effective marketing strategy. Each of these steps plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Your internet marketing strategy is the final process of your electronic business plan. Your plan must include both short-term and long-term strategies in order to succeed. A short term internet marketing strategy includes those that bring your company temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.

A short term internet marketing strategy usually includes purchasing advertising, search engines and bulletin boards. Meanwhile, a long term internet marketing strategy covers those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. A long term internet marketing strategy usually includes freebies, content and opt-in lists.

When you create and implement a balanced internet marketing strategy; considering that you are also using both short-term and long-term strategies, you will be able to drive a steady stream of targeted traffic to your website.

Of course, developing a high quality product must also be a part of your internet marketing strategy. The key to developing a high quality product is by making them unique. It should not be in competition with hundreds or thousands of other similar products. It is also important that you give your customer or clients exactly what they want, which is a product that can fulfill a desire or necessity and provide instant gratification. Developing a great product can increase your chance to have e-business success.

Another internet marketing strategy has something to do with your website. A website is a collection of web pages and other information which includes images, sound, video files, contents, links and more. It is a related collection of web files that includes an initial file called home page.

In order to have success your website must be made or designed in order to effectively sell your products. In order to sell your products, your website must have good designs. But among the most important internet marketing strategy is to include flowery words on your website. Your graphics and images will not usually increase your sales but the content or the words on your site will. You should explain your products thoroughly or specifically while trying to convince your potential client to buy it because they need it. You have to write in order to persuade a person to buy your product. You must make them see that your product is a suitable solution to their problem.

In order to persuade your readers or clients to buy your products, you must use powerful headlines that demands attention; you must intrigue them, catch their interests or create curiosity; you must also provide product details or service details; and of course a call for action.

Among the most effective internet marketing strategy is by advertising. Online advertising is an internet marketing strategy that is defined as a paid promotion of your goods, services, your company and your ideas. Most online marketers see online marketing as part of an overall promotional strategy.

For more tips like these, visit us at http://www.InternetMarketingSuccessGuide.com

About the author: George Wood is a successful businessman and webmaster of many sites includin http://howmakemoney.com and http://osbusiness.com

This article may be distributed freely as long as the content remains the same and the resource bio with links goes unchanged.

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Thursday, May 29, 2008

The Marketing Opportunity of Online Printing

Author: Viojieley Gurrobat

Article: Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they need at the touch of a button, anytime of the day or night. Whether its actual transactions or account details, they will appreciate a better level of service, making it easier for them to do business with you. All within a secure web environment.

But as a customer you are probably wondering why it is better to opt for online printing than the traditional printing service. Well for one, online printing service allows you to produce and order documents with just a few clicks of the mouse. The web-based printing company will receive your order, print them and ship them right at the comfort of your home. The efficiency, convenience and ease that are offered by online printing can present a lot of benefits to you. When you are looking for the lowest price for your print job, all you have to do is do some comparison shopping until you see the lowest bid. You need not write bid letters to find the vendor that best cater to your printing needs.

Say for example you have a poster that needs to be printed as soon as possible and in huge quantity. After surfing through the net you find this site that offered you an incredibly low price. Great! Not only will you save money but you will also be able to track the progress of your print job without the hassle of missing phone calls from the sales person. And you also have the advantage of having several choices in layout, ink, paper and typefaces when you are having trouble with your design.

But as they say there are always two sides in a coin, if there is a yin there's always a yang. So even if online printing has its benefits, of course it has its downsides. First off, going online for your printing needs necessitates you to do it ahead if time. If you need your poster printed by next month you have to start that online search as early as today. Remember that delivery and printing may take a few days so do it ahead of time. Additionally, there is lack of personal interaction with the vendor and lack of control over the job when you go for online printing. The Internet is your only way to track the progress of your print job. So you need to have lots and lots of faith to your printer. When you are able to trust your printer, you will have less worry of not getting your print job the way you want them to be.

Nevertheless, modern technology has brought a lot of options when it comes to print jobs. Online printing has offered customers and printers alike a brand new way of doing business. That is why; sometimes the best service is no service.

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Wednesday, May 28, 2008

Make Your Business Interesting Through Posters

Author: Viojieley Gurrobat

Article: The image that you send off to your potential customers speaks highly about you and your company. That is why it is important that your promotional materials are appealing and must address your target customer's needs. Whoever your audience is, you should be able to make them interested in what you have to offer through synchronized color, text, images and message.

Posters are very flexible marketing tool. Whenever you have special discounts or new product offers, advertising them through posters might be a good option. Many people are now doing their Christmas shopping to avoid the holiday rush. Because of this, many business owners took advantage of the situation and offered early holiday discounts. So what better ways of letting people know of your discounts than to have posters all around town beaming of your special offer? Sounds a great idea right?

Well, if you are seriously thinking of printing posters for your special event, you might as well have it digitally printed. Digital printing is the trend today. This printing technique can bring your images to life and provide you crisp and glossy printed materials. Most businesses are using this technique because of its effective printing process. And digital printing can be run in a variety of printers such as thermal wax, inkjet printers and dye sublimation among others.

If you are able to produce catchy and effective posters today, chances are you will have an increase in sales these holidays. And consequently you might actually consider using posters for all your business events. Generally, you can either make your own poster or have a professional do it for you. Either way, you have to make sure that what you are putting in your poster will be able to efficiently convey your message to your target customers. Make it a point to make your poster legible, readable, well organized and concise. Having the right colors can also make your poster look more visually interesting. Be careful though not to put too much contrast in choosing your colors as it can be hard on the eyes and distracting to your readers. Remember that you only have a few seconds to grab the attention of your target customer so make that message and design simple, brief and to the point.

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Tuesday, May 27, 2008

What Your Press Release Has in Common with Hurricane Katrina

Author: Susan Harrow

Article: Hurricanes happen. While you can't predict them, you can prepare in advance for the inevitable. While you can't always plan your press release when news breaks, most of the time forethought could be the thing that saves face in the whirlwind that's the media.

1. Prepare for disaster.

The best way to get ready for the unexpected is to expect it. When ordained Voodoo & Yoruba priestess Ava Kay Jones heard that Katrina was coming through New Orleans, She packed a few things, her bird Tweety, then she and a group of friends drove straight to Houston. Knowing that the media sometimes doesn't tell you the whole story when they invite you on a show is more typical than not. When Ava Kay was invited to be on 20/20 with John Stossel they didn't tell her it was going to be a show that poked fun at and debunked spiritual matters. When Stossel asked her to put a hex on him, she refused and instead did a spiritual blessing at a cemetery. One of her colleagues didn't fare so well and did as he was told. Bad idea. Know your boundaries and what you will and won't do. You're not a performing seal.

2. Have your systems in place.

One client of mine is raring to go. She wants me to get her press releases out in a big way, nationally ASAP. I've refused. Even though she's already being interviewed by major magazines she doesn't have the systems in place yet so she wouldn't maximize her publicity. Opportunities would be wasted.

First she needs simple things like having a newsletter sign up page on her website, her website store in running order (go here if you don't yet have store software: http://www.kickstartcart.com/app/default.asp?PR=31&ID=50856 to get started), a database set up and/or fulfillment house for sending her products, prices and descriptions for speaking engagements etc. We need to get all of the basics up and running before we go public in a major way. After we do that we'll define the niche markets we want to target and write the press releases accordingly.

3. Be resourceful.

If one thing doesn't work, try another. Ava Kay Jones waited in line for three days in Houston for assistance from the Red Cross. Every day they sent thousands of people home telling them to come back the next day...and the next, and the next.

When my sweetie and I flew her here to visit as a respite from the storm. Ava Kay and I went to the Red Cross in Marin County, but the door was blockaded and there was a sign that stated we had to go to San Francisco or Oakland for assistance.

We drove the hour to Oakland and we waited patiently as they asked inane questions about Ava Kay's past, filled out 5 separate forms by hand, and then asked us to get them a bill to prove her residence in New Orleans as her passport wasn't good enough.

We had to fax a bill (thankfully, she brought some with her and my sweetie was around to do it) in order to get a debit card for a measly $360, which wouldn't be operative for 24-48 hours and must be used within a month.

But first we had to wait for the fax machine to be fr.e.e and then it was broken and had to be fixed. Can you imagine the thousands of people in Houston and throughout the gulf states spending 1.5 + hours getting paperwork filled out to get a pittance? I found out from my mother that one of her friend's who volunteered to help out is being flown from California to Baton Rouge and put up in a hotel. That's where all our Red Cross money is going, not to the people who need it.

When things don't go as planned for you when you send out a press release have a Plan B. And then be willing to do whatever it takes to get the job done--which is to get your message out to the audience you want to help.

Do you want to get more media attention? Learn how to create soundbites that sell and handle any print, radio and TV appearance with ease and grace effectively. Link to soundbite teleclasses and transcript (new product).

About the author: Susan Harrow, CEO of PRSecrets.com and BookedOnOprah.com, is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *Get a 6- Figure Book Advance.* Clients include Fortune 500 CEOs, bestselling authors and entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times, WSJ, and Inc.

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Monday, May 26, 2008

Are You Flirting With Me?

Author: Kerri Salls

Article: Whether you love it or hate it, marketing and sales are critical to the life blood of any business. You can make it more fun, if you take the approach that you want to seriously flirt with a growing list of prospects.

Marketing attraction. It sounds like flirting doesn't it? And in a way, that's exactly right. You do want to flirt with your prospects, to allow them to get to know, like, and trust you. Since it takes upwards of 7 touches to make a sale today, you need to attract them to your product, service, or program in many different ways.

One critical element you must have in your basket of attraction tools today is a fully developed web presence. People are most likely to google for you or your service or the benefit/solution they seek first. They are less likely to open the telephone book and flip through the yellow pages. The future of your marketing reach is the internet.

Even with the internet, you need an arsenal of marketing strategies to reach your prospects and attract them to your product and services. You can't flirt with them, if they can't find you.

Here are a few ideas which you can do quickly and on a budget. They are culled from the likes of Mitch Meyerson, Jay Conrad Levinson, Seth Godin, and Bea Fields.

On your website:

* Build a powerful direct response entity * Make sure your headlines are engaging with a problem/solution approach

* Direct their eyes to the one thing you want them to do

On your email signature:

* Include your business contact information, of course

* Promote one thing - a new product, service, newsletter, article, free conference call. This is your best and first opportunity to ask everyone to engage with you and your company

Develop relationships for referral business - complementary services serving the same market niche and get listed on their websites

Include client testimonials - use them in all your printed and online collateral materials. The hottest new thing is audio and video testimonials you put up on your site.

Use audio and video conferencing from your PC for sales, presentations, meetings. They work effectively for a prospects, clients and vendors. It's no longer novel. It's cost effective, timely, direct, and can be very interactive.

Write articles and press releases about everything you do and get them published in print but more importantly across the web.

Yes, all of these are ideas you can do yourself, burning the midnight oil. But what's even better, is that these tools and systems can be delegated and automated - one more way for you to generate more profit in less time.

About the author: Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml

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Sunday, May 25, 2008

Trade Show Success Tip: Train Your Exhibiting Staff

Author: Dick Wheeler

Article: One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage of your trade show appearance, it is crucial to have a knowledgeable, qualified and highly trained sales staff at your trade show booth.

Before the trade show, rehearsals and training sessions for your exhibiting staff are essential to maximize the leads and visitor sales potential at a trade show.

Here are the basic tips for grooming your exhibit staff: 1. Hire an exhibit staff trainer before the trade show 2. Have a trainer in the booth to set up procedures and monitor booth activity 3. Provide incentives (to stimulate tradeshow booth traffic, give a gift coupon out every hour) 4. Be good custodians of your (and your visitors') time. Proactive learning on how to engage and courteously dismiss visitors in a professional manner is critical 5. Staff the tradeshow booth with personnel who match up well with prospects - i.e., engineers from your firm if prospects are engineers, etc.

There are basic ""do's"" that attract attention: 1. Have a warm smile and a welcoming persona 2. Enthusiastic behavior -- have direct eye contact, confront prospects by greeting, then engaging, and, finally, qualifying them 3. Be professional and courteous, have authority and a solid knowledge about your product or service 4. Treat visitors as they are your guests--same as you do at your company or in your home 5. Demonstrate a receptive body language -- have your arms under control and your posture erect. Be proactive. 6. Trade Show Booth housekeeping--maintain a neat, clean and tidy appearance at all times 7. Your name badge should be on the right side of your body so when you shake hands people see it clearly.

Here are some ""don'ts"" in your trade show booth: 1. Do not eat, drink or chew gum 2. Do not make or accept phone calls (leave the tradeshow booth to make calls) 3. Do not sit - (except in conference area of your tradeshow display to conduct client business) 4. Show up on time -- Do not show up late. Be considerate of your booth mates 5. Never leave the tradeshow exhibit unattended 6. Don't visit socially in the tradeshow booth with your co-workers or neighboring booth staffers

Engage visitors with effective sales techniques and tactics: 1. Greet and engage prospect or client (30 seconds) 2. Probe prospect with questions memorized from a lead sheet - who, what, why, when, where-- to determine their requirements and their timing. This is the positioning and pre-qualifying stage - (1 1/2 - 2 minutes) 3. Determine if the tradeshow prospect is qualified or not. If not, professionally dismiss them. 4. If they are qualified - go into a demonstration, lead to deeper dialogue, answer questions, present details on services/products (up to 5 minutes) 5. Get permission to proceed or get deeper into subject or schedule further dialogue 6. Wrap up - inform them of where you go from here. Move toward the future appointment or sale. Set a time to reconnect. Swipe badge or get their business card. Plan to follow up by sending materials to their office so that the package is there when they return to their desk immediately after the trade show. Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. Go to http://www.proexhibits.com

About the author: Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. Dick has over 20 years of sales and management experience and has won numerous awards in sales and marketing. Go to http://www.proexhibits.com

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Saturday, May 24, 2008

Banner Design: Do It Like A Pro

Author: Viojieley Gurrobat

Article: Imagine this - you were talking to your friend about a new product launched by an already established company in the market. You learned about this new product when you were surfing the net but the problem is you cannot remember the name of the product. You tried every possible way you can think of to remember that name but your brain won't cooperate. And then you remember seeing this leaf-like image that you are sure has got something to do with the company's name. And then something ignited in your brain and then BOOM! In a split second you remembered the name of the company and its new product. Amazing isn't it that a simple image left embedded in your mind can help you remember the name that you are searching for. Well, it is probably for this reason that business owners have to put extra effort in designing and choosing their promotional materials.

Banners are promotional materials that can help effectively market your company and its products and services. Most businesses need a good banner because it is what your target customers will see mostly when they are getting familiar with your products. Banners create name recognition, hence when designing your banner it is essential to remember that banner design is not only about graphic creation. There is more than design to banner creation. An effective banner is not only about color, text or images. Effective banners combine quality graphics with special working elements to create exceptional and productive banners.

By far, banner marketing is the most widespread in the Internet. When you have the right elements, banners can be a good way to make customers interested in what you have to offer. Here are a few tips and tricks to make that banner really interesting. First off, conceptualize. As with any advertising material, you must start with a great concept to help you produce a banner that will clearly communicate your products and services. It is important that when you conceptualize you take into consideration your customers. Your banner should be able to speak to them and recognize their needs and desires. And again keep the design simple. Remember that simple is always better. As much as possible don't crowd your designs. Leave a space for your customer to use their imagination. Leaving something for your customer to think about can be a good tactic to make them interested.

You can also use colors or styles that are in contrast with your design. This way you can effectively entice curiosity to every individual that sees your banner. Additionally, make sure that your banner can be easily read and understood by the reader. Since a reader would typically spend only a few seconds before deciding whether to check out your products or move on, it is important that your banner is concise, simple and legible.

On a final note, be consistent and relevant; consistent in terms of building your brand and relevant when dealing with your customers. Sometimes when developing your banner concepts you tend to forget abut your customers. Remember that you are creating your banner for your customers so keep them always upfront and make propositions that address their needs and desires. So take advantage of the opportunity to create a relationship with your customers by offering them relevant, captivating and effective advertising tool. Once you have come up with good banner designs you would be surprised with what it can do to boost your business.

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Friday, May 23, 2008

Real Estate Marketing -- Postcard Ideas for Agents

Author: Brandon Cornett

Article: Postcards can enhance your real estate marketing program by generating a response from prospects. But if you don't differentiate your postcards in some way, you're limiting the response you might otherwise enjoy.

Fortunately, one of the best ways to differentiate your postcards also happens to be one of the easiest. Just add value to them. The greater the value, the greater the response.

Here then are five ways you might add value to your postcards in order to generate a response.

<b>Idea #1 -- Tip of the Month</b>

Take what you know about the home-buying or selling process, and break it up into 12 parts. You've just created a tip-of-the-month postcard series.

Better still, you can use it as a response-generating device. Just tie each month's tip back to your buyer's / seller's guide to evoke a phone call or email.

For instance: ""You'll find more than 35 additional tips in my homebuyer's guide -- my free gift to you. Just call or email...""

<b>Idea #2 -- Showcase Your Performance</b>

Let's say you're targeting seller's, and you have a history of helping clients sell at or near their full asking prices -- and in a short amount of time. Why now showcase this on your postcard? No need to brag or boast ... just be factual:

""15 homes sold for full asking price in the last year alone."" That sort of thing. You might even show pictures of some of the homes you sold in a remarkably short time for full asking price.

People believe in what they can see. And sellers want to believe you can help them sell for maximum price in minimum time. Show them your history of doing just that, and you're one step closer to getting that critical phone call or email.

<b>Idea #3 -- Newspaper Style Headline</b>

Headlines have captivated readers for centuries. We love news. We love to get news when it's hot and happening. Why not use this affinity for headlines and news to capture your prospects attention?

You'll find headline ideas everywhere. Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.

Then all that's left to do is explain how you can help them take advantage of whatever news you've listed. Try combining this approach with one of the other techniques listed for ""double differentiation.""

<b>Idea #4 -- Make an Offer</b>

By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mailer stand out as I have of winning the Nobel prize for physics. The free obligation (a.k.a. the no-obligation consultation) has been worn out so much over the last few decades that it's become virtually meaningless.

Here's what else is wrong with it (and those who have tested this offer against others will agree with me here). Your prospects expect a free consultation, and they know they're going to get one ... if not from you, then from some other agent or Realtor they'll inevitably stumble across.

One final problem with the free consultation: Much of the information you'll share during the consultation can be found on the Internet, if you know where to look.

And believe me, your prospects know where to look!

They can view homes online. They can find current interest rates online. And now, with the advent of such websites as HomeValues.com, they can even get a ballpark valuation of their home based on current sales information -- and it's all free.

The goal here is obvious. You need to strengthen your offer. You need something of value that will give prospects a good reason to call you:

""Call or email me today, and I'll send you my ""First-time Homebuyer's Guide"" for free. This 11-page report answers all the questions I've been asked over the years from homebuyers like you. What to look for during a walk-through. How to negotiate. How to prepare financially for the settlement process. Everything is covered in detail (and in plain language). Call today for your free copy!""

And remember, the offer and the response are directly proportional. Want more response? Put more value into your offer. It really is that simple.

<b>Idea #5 -- Testimonial</b>

Genuine testimonials carry more power than anything the marketer (you) can say or write. When the testimonial comes from a known source, like a neighbor, that power is increased tenfold.

Here's an easy but effective formula:

1. Place a testimonial at the top of your piece, in headline fashion.

2. Follow up with your message, giving specifics of the transaction -- the number of interested buyers that came through, the time it took to get a contract (or other relevant data).

3. Offer to help the reader in the same way.

4. End with your offer and call-to-action. (You do have your seller's guide finished, right?)

The end result is a specific, believable and value-driven mailer. Try the above message for yourself. See how it stacks up against the pale-by-comparison ""I sold a home ... can I sell yours, too?"" I'd love to hear how it works for you.

About the author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their personal marketing programs. His <a href=""http://www.armingyourfarming.com/products"">Modern Guide to Real Estate Marketing</a> and his free newsletter are available at: <a href=""http://www.ArmingYourFarming.com"">http://www.ArmingYourFarm ing.com</a>.

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Thursday, May 22, 2008

How to Create an Outline For All of Your Article

Author: Mohd Sufian

Article: We've done it through junior high, it expanded longer through high school, then on college it became chapters. No matter how many times a person have done it, writing articles has proven to be a task many has continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced with unfriendly behavior.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What set other people apart from other towards article writing is that they are prepared and has some methods and procedures in writing articles.

One of the methods you can use to prepare yourself when tasked to write in article is creating an outline first. Creating an outline for all your articles makes you prepared. You have an idea of what to do first and make a plan for your succeeding steps. Being prepared makes the job easier and faster. Being organized will allow for disorientation to be shunned away.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. Here in this point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready and breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines in how to create an outline for all of your articles.

Do a couple of brainstorming and jot down your brilliant ideas first. Think of some ways to attract the interest of your reader. Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done all your research and information searching. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing them down later own would be easy for you.

The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your sub topics. To be concise, you would need to get all the facts that will support and go against your point.

These are the frames or skeleton of your article, now its time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics. This will form the body of your Article. While the introduction will usher in the ideas of your paragraph, you will need a conclusion. The conclusion will wrap up your points and drive in what you are saying in your article.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there's no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you wont drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep in track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.

About the author: Mohd Sufian publishes Home Business Tips, A fresh and informative newsletter dedicated to supporting people like YOU! If your're looking for the *best rated home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://workathome-guide.com

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Wednesday, May 21, 2008

Boost the Sales Power of Your Trade Show Exhibit

Author: Dick Wheeler

Article:

Your company's presence at industry trade shows is critical to stay competitive in a global marketplace. A properly managed trade show display can be one of your most effective and powerful sales tools.

Here are some pointers to consider as you approach the challenge of maximizing your trade show selling efforts:

- To get started, enlist the early interest and participation of your Marketing Director. He/she should be a dedicated promotional partner in getting your exhibit program launched. If you do not have a communications department in your company, consider hiring your trade show exhibit company or an outside trade show marketing consultant. If you do not have the budget for a consultant, take the time to educate yourself and your sales team on the basic essentials of trade show selling.

- Recognize the importance of trade show exhibiting and give it your very best. Business-to-business marketers in greater numbers every year are adopting the trade show exhibit function as an increasingly valuable component of their promotional toolkit. A study on the nine basic marketing approaches used by the nation's top companies, trade show exhibits rank #3 in marketing dollars spent, only behind advertising and sales promotions and ahead of sales force management, direct and online marketing, premiums, public relations among others. What this means is you need to spend time and effort on exhibiting at trade shows to remain competitive.

- Set standards for trade show exhibit quality, design and staff conduct to optimize the trade show exhibit area experience. A well-presented exposition area can be a very compelling attraction especially if you make it a first class event with strict standards for quality trade show displays with a set of guidelines. Portable and custom modular exhibits are now available through professional exhibit specialists who handle the entire design and build function from initial graphics to delivery of the finished exhibit at the trade show site. New lightweight materials and collapsible construction make assembly, breakdown and shipping both easy and affordable.

- Train your staff to effectively sell at your trade show booth. Keep in mind who you are exhibiting to, what your specific message is and why visitors to your trade show booth need to know about your product, service or message. Practice your message with your staff to make it clear and brief. Be sure you have the informed staff at your booth to answer specific questions in detail. Make sure they are effective representatives for your company and that they have proper trade show booth etiquette -no eating, no lounging, no chatting amongst themselves and ignoring client prospects.

- Seek guidance from reliable sources. As the trade show exhibit industry has grown, so have its resources for providing support for those interested in making the trade show exhibit function an important part of their marketing efforts.

As you plan your sales and marketing function, take a closer look at the added value of a well-conceived or upgraded trade show exhibit. In today's business environment, where the high tech conveniences of e-commerce and cell phones eliminate face-to-face encounters, your company is probably craving the high touch experience a trade show exposition can add to assist your sales team.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. Go to http://www.proexhibits.com

About the author: Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. Dick has over 20 years of sales and management experience and has won numerous awards in sales and marketing. Go to http://www.proexhibits.com

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Tuesday, May 20, 2008

Is All Web Traffic, Good Traffic?

Author: Chris Le Roy

Article: I am sure I have listened to just about every Internet Marketing Expert alive on this planet talk about web traffic. Some will tell you, that you need to get as much web traffic as possible, others will tell you that you only need a little bit of traffic to make money on the web. Each of these gurus talk about how they achieved so many sales from 10,000 visitors, or we will guarantee you will make at least 1 sale from every 1,000 visitors you have at your website even if it's a ugly website.

Well, I don't want to give you any false hopes on how many sales you will make, in fact, I want to share with you, what can really go wrong on the web if you are not seriously careful in getting the right web traffic. I had been working with a couple of different mentors for our business from both the traditional Bricks and Mortar perspective and an Internet perspective. I wanted to test out a new sales page I had written to see if we could sell any of our Microsoft Office Specialist Excel Training kits online. Everybody who has seen our training programs have always commented on how easy they are to understand and how much more professional they are to others on the market.

With the help of our internet mentor, we built a sales page, and then used Google's Adwords to drive traffic to our website. The advert we had put together on Google was nothing short of amazing; our Click Through Rate or CTR was as high as 12.5% which is absolutely out there. I had achieved something I never thought I would. After 24 hours we had 1,200 visitors with about 120 people registered for our free chapter extract, after 6 days I had had over 10,000 unique visitors to our website with approximately 900 people having given us their email addresses to get their free chapter.

One Catch - WE HAD ZERO SALES

What I had effectively done was to drive traffic from Google to our site to get their free chapter but the traffic that was driven to our site had absolutely no interest in buying anything from us, they only wanted what we going to give them for free. Now to give you an idea of what that traffic cost, to get those 10,000 unique visitors to my site had cost me just over $3,500 US dollars. I should make a note at this point, I had implemented all the programs, internet marketers recommend like using AutoResponders, doing follow-ups on the people who had registered etc.

One of the things I had done prior to building this site was to put into place a number of strategies I had learnt from an audio package called the Mr H Interviews, if you want to listen to them, there is about 5 hours of interviews and you can get access to them by visiting my website - http://www.1-on-1.biz/dms.asp In these interviews this gentleman talked about learning about who your customers were and whether the traffic coming to you site is valid for your site.

Driving traffic to a site is easy. Just give something away Free that people want and you will get people to your site. But, just like in our bricks and mortar building, we only want to give the free things away, if people truly want to purchase our wares, or what is the point in being in business.

Prior to driving this traffic to our site I had developed the website to track where people were clicking off, I did a follow-up survey 7 days after they visited my site and I asked them a range of questions such as were they interested in buying my product and it was at this point I realised that the traffic I had purchased from Google via the Adword campaign was absolutely the wrong traffic for my website. I started to get comments from people demanding that I give them our training material for free, that they weren't going to pay for it cause they had no money and I was this big company who should be giving it for free. I must have got about 50 responses along these lines and very quickly I realised, the traffic I had driven to my site was the wrong traffic. More than that, I can honestly say, getting responses like these really do get depressing especially when I am only a small Australian business with just nine people working for me.

Anyway, where I made my biggest mistake was that the Adwords campaign I had used was simply the wrong advert to be catching the customers I wanted. In the advertisement I had stated that who ever clicked on this link would get a Free Chapter Extract of our Excel program. It turns out, the type of customer I had attracted was one that only wanted everything for Free.

One of the lessons I learnt in using Google, Overture and other pay-per-click search engines is that it is not the volume of traffic but the quality. In our adwords campaign, I wasn't using generic keywords, I was in fact using very targeted keywords but still attracting the wrong type of customers. I needed to qualify my customers through the advert a lot more than what I had done.

Before you even think about building an Internet business you really do need to have a very clear understanding of who your customer is, what it will take your customer to buy, what attracts your customer, where your customers can be found and how you can check to make sure that the customers you are attracting to your website is valid for your business. The other issue to make a special note of, is make sure you build your website that can test where people are leaving your site, how far they are reading to and what their objections are in buying. If you put these strategies into place, you will very quickly see whether your website is working for you, but even more so, you will have the information to know whether any changes you make are in fact working. Essentially you want to take the guess work out of your website.

About the author: None

Chris Le Roy is the Managing Director of One-on-One Personal Computer Training and has been training people in building websites and using the Internet through his company for 10 years. If you would like to listen to the interviews mentioned in this article click on the link - http://www.1-on-1.biz/dms.asp

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Monday, May 19, 2008

Nine Tips For Trade Show Exhibit Selection

Author: Dick Wheeler

Article:

Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at the right trade shows can bring successful leads and sales, while the wrong trade shows can waste your company's time, money and energy. It is essential to make the right decision. But how do you start? The following are nine steps to guide you in the trade show selection process.

1. Work with a tradeshow planning team or key personnel to decide who your target market is and what your objectives are.

2. Identify the tradeshows that appeal to your market and offer the greatest exposure for your message. Research the target market and your competitors to determine which tradeshows they frequently attend.

3. Time your trade show exhibit appearance to meet prospects at the beginning of their buying cycle--not after purchasing decisions have been made.

4. Do your homework. Double check tradeshow management statistics to confirm participant demographics. Obtain audited information, if available. Talk to former tradeshow exhibitors and attendees about their trade show booth experience.

5. Visit the tradeshows that you are considering. Evaluate educational seminars and supporting events for other opportunities for appearances by your company personnel.

6. Consider the location of the trade show. Since 40%-60% of tradeshow attendance usually lives within a 200-mile radius of the show, you may want to match your company's distribution area and target market with the geographic source of tradeshow attendees.

7. Evaluate the timing of the trade show. Avoid conflicts with events or business activities that may draw your target audience away from the tradeshow (i.e. Super Bowl Sunday, corporate annual meetings, holidays, etc.).

8. Be wary of first-time tradeshows. Even though a heavily promoted first-time event may sound like a winner, without a proven history it may be a risk for your company's initial tradeshow appearance.

9. Pick your trade show booth space wisely. Get familiar with the floor plan of the tradeshow exhibit space. Consider how close you want to be to industry leaders, main attractions, competitors, restrooms, food stations, entrances, exits, escalators, elevators, stairs, windows and seminar sites. Avoid low ceilings, obstructing columns, dead-end aisles, loading docks, freight doors, dark spaces and ceiling water pipes.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. Go to http://www.proexhibits.com

About the author: Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, California. Dick has over 20 years of sales and management experience and has won numerous awards in sales and marketing. Go to http://www.proexhibits.com

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Sunday, May 18, 2008

Rich Jerk - Don't Be Jealous!

Author: SBB

Article: Don't Be Jealous.

You can sit around and be jealous of a man who made $20K the first month he created his website and put an ad on google. He is rich, lazy and watching his website make him millions & millions.

He is a rich jerk...the rich jerk.

The truth is you probably don't have what it takes to be an affiliate marketer. Don't feel bad...most people that read this don't and are longing for a better life or are interested in working from home...but just don't want to learn about it. But whatever, that's fine; doesn't really matter to me. The thing is, all of this is possible with a little bit of work in the beginning. Anyone that tells you that you can make millions without any work is a damn liar. You know that, I know that...they know that.

The Rich Jerk's E-Book is an amazing book. It shows you exactly what to do to make money...and when you start off you don't even have to have a website or spend any money. To get started all you need is the drive to make money. It is not too long like other books out there on affiliate marketing...it is straight to the point.

I've read it numerous times and I refer to it regularly. You will not believe how simple information can change your life and make you money. It gives you advice if you are a web designer or just a regular guy/girl with no internet experience whatsoever.

Honestly, us affiliate marketers can't spend too much time trying to sell someone who isn't going to buy...so I'm not going to sit here and keep explaining. You are either going to go for it or pass up the opportunity and be poor (excuse me, ""just getting by"").

I have to get back to my life now...but to learn from the Rich Jerk click here and see for yourself what the big fuss is about him. I paid double for the ebook....for a short time it is HALF OFF...NO JOKE. So now is the time to download it. I can't express how much it is worth it. Good Luck!!!

And...Thank You Rich Jerk!!! WOOHOOO!

<a href=""http://sbb123.richjerk.hop.clickbank.net"">**Click here to read more about The Rich Jerk!**</a>

<a href=""http://www.richjerk-money.com"">My Website! Check it out! </a>

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Saturday, May 17, 2008

Full Color for Stunning Brochures

Author: Viojieley Gurrobat

Article: Have you ever feel so engrossed in something so beautiful and breathe taking? Perhaps a picture or image of a person or a scenic spot that you just find it so difficult to take your eyes off it. If you have, have you ever wondered what made you stare? Well, most of these pictures become attractive because of its color. Yes you read it right, color is the culprit. After all, who would like to read or see something that is not appealing to the eye?

Color is definitely the reason why most business opts for color printing in their promotional materials. Customers today are much pickier in choosing the product or service that they avail of. That is why; if you are a business owner it may be the right choice for you to have that brochure colorfully represented.

Colors, especially those printed in full color, leave a lasting image to the reader and if you have interesting brochures customers are less likely to discard it. Because they are colorful and contain interesting images, full color brochures build name recognition and image for your business and the product and/or services that you offer. You would perhaps ask, isn't full color expensive? Well, yes full color can be quite expensive but if know where to look for print shops to do the printing for you; chances are you will save a considerable amount of money. And besides, if you were able to meet your goal - that is to make the customers interested in what you have to offer, it is often worth the cost.

Full color brochures can make a difference in your business. Just imagine how many sales you can make with just one brochure. And if your brochure is presented in different colors, readers will be encouraged to flip through the rest of the pages.

Simply put, using full color brochures is important for two reasons: remembrance and memory. An average human's retention rate is less than ten percent. So if you want readers to remember your products and services, printing your brochures in full color might be a good idea. They simply build up the image of your company and help the customer remember all the information.

About the author: #resource_html#

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Friday, May 16, 2008

Introduction to Trade Show Exhibits

Author: Rob Dougan

Article: When you are planning for your next <b>trade show exhibit</b> you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd.

Before you just rush out and purchase displays for your trade show exhibition you must take into consideration many different aspects of how you desire your presentation to look and feel. You know you want it to speak to the potential customers that are passing by and hopefully bring them over so you can speak with them. Your exhibit must get their attention so will they walk over, and then you can get their undivided attention.

You must first decide which type of exhibit will be the best to present your products, services and your company image. You should also consider your budget. No matter what your budget you can find the perfect trade show exhibits that will convey your message with the image that you want others to see.

The size of your trade show exhibit can either make or break you. If you have one to large, the exhibit will be overwhelming and if you choose one to small it will look overcrowded and cluttered. The most common sizes for trade show exhibits are 10 feet by 10 feet, 20 feet by 20 feet, and 10 feet by 20 feet. Within this size limitation, you must also choose from pop-up designs, panels or complete Truss trade show display booths.

In the 10 feet by 10 feet size, you can find some great displays in various styles and designs. With the Clever 10 foot panel, you can choose from Backlit Header, lights, the color that you prefer for the lower panel and a different one for the upper panel. The benefits of using these panels are that they are sturdy and durable but very lightweight and easy to transport. The average weight of these panels is around 130 pounds. The Genius I 10 foot panel you can also choose whether you want lights, the counter base color, Counter Laminate Color, the color of the lower panel and the upper panel. The features of this type of panel is that it is a folding panel display system, has 6 upper hinged panels, 6 lower hinged panels, 1 backlit header and lights, 1 alcove counter top and 1 alcove counter base. This wonderful panel is very impressive for all types of displays and normally weighs around 200 pounds.

If you prefer a larger size like the 20 feet by 20 feet, you should like at the features that are included with pop-up displays and Truss display booths. The best pop-up display of this size is the Trilogy 20' x 20' Island Pop up Trade Show Display. The features of this unique display are that it is in actuality three trade show booths in one. It has the 10-foot wide back-to-back exhibiting area that creates a triangular or star shape. If gives you the ability to present your products or different aspects of your company all the way around the display. You will also be able to choose the color and fabric that you desire along with a case to counter conversion kit and the colors and fabrics of this kit, lights, shelf package, Backlit Header Package and Reconfiguration Panels. 20 feet by 20 feet Truss booths come in a few unique styles such as the Cassiopeia, which features a steel construction; high shine silver color, 4 tabletops, and the ability to assemble with just four screwdrivers that are included. The Centaurus features the same quality steel construction, the high shine silver color, 24 silver spotlights, and the ability to add tabletops in either lightwood or silver in color. The Neptune is sure to grab attention with features like a modular system that is quick and easy to assemble. The Jupiter is another modern and innovative display which gives you great features such as high shine silver color, quality steel construction, 6 tabletops in either light wood or silver, 8 silver spot lights, and easy to assemble with screw drivers that are included. The Vega is similar to other Truss booths but is an eye catching and appealing booth with options for tabletops, colors, and design.

The 10 feet by 20 feet size of displays gives you styles and designs to choose from such as pop-display's, panels, and Truss booths. All of these also have many unique styles and designs that are sure to aid you in presenting your products, your company, or your services in a manner that is not only unique, stylish and original, but with prices within your budget.

Everything Displays, Inc. is the publisher of this article and is a national leading provider of trade show exhibit solutions, with one of the largest selection of <a href=""http://www.everythingdisplays.com"">trade show exhibits</a> on the web. Visit their website to view the numerous trade show exhibits available including a wide selection of pop up displays and literature racks. Permission is granted to reprint this article, either online or in written publications, as long as this resource box and the link to www.EverythingDisplays.com are attached at the end of the article.

About the author: Everything Displays is an online retailer offering a full selection of trade show displays, booths, exhibits, and display accessories. Their website is <a href=""http://www.everythingdisplays.com/"">www.everythingdisplays. com</a>

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Thursday, May 15, 2008

12 Sales-Boosting Strategies

Author: Alex A. Kecskes

Article: <b>12 Sales-Boosting Strategies</b>

by

Alex A. Kecskes

The competition is fierce and ad budgets are tighter than ever. If you're looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.

<b>Give your product a distinct personality</b>

OfficeMax's Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.

<b>Offer them an interesting history lesson</b>

Some of the most common products we use today have the most interesting development histories. Hippocrates, the father of modern medicine, left historical records of a powder made from the bark and leaves of the willow tree to help heal headaches, pains and fevers. By 1829, scientists discovered that the salicin in willow plants was the key ingredient in aspirin, which was later repackaged and marketed by Bayer.

<b>Sing your product's praises</b>

Create a memorable catchy song, poem or jingle that that hooks in people's minds. Gillette sold millions of razor blades using ""The Best a Man Can Get,"" which continues to stick in consumers' heads, leaving a positive impression about the product's unbeatable performance.

<b>Re-package your product for the customer</b>

Create new convenience packaging that makes your product easier to buy, use or refill. Motor oil used to be sold in cans that required a punch-in can opener or separate punch-through spout. These were messy and troublesome to use. Now oil is sold in twist-open, easy-pour plastic bottles.

<b>Let consumables take the lead</b>

Drop the price of your product, then promote and sell its consumables. Computer printers can be bought for as little as $20, yet the ink cartridges sell for $29 apiece. So don't worry about making a big profit on devices, let your consumables take the lead.

<b>Use viral marketing</b>

Viral marketing is any word-of-mouth or ""tell a friend"" mechanism that induces users to re-convey a marketing message to other sites or users. Leveraged by the power of the web and email, viral techniques can create exponential growth in your product's visibility.

<b>Customize your product</b>

Try to give customers exactly what they want by creating apparently customized versions of your product. Consider the success of Cycle 1, 2, 3, 4 Pet Foods, or Burger King's ""Have it Your Way.""

<b>Go high tech</b>

Exploit the latest technological advancements in media to underscore your message. For example, explore the use of audio chips in magazines, brochures or mailers. The novelty of these devices gets people talking, and there's that ""V"" word again (viral marketing).

<b>Promote product sharing</b>

This can be done by showing how your product brings friends and family together. An emotional appeal like this can be very memorable. A good example is Almond Joy's, ""you can share half and still have a whole."" Another is the ubiquitous Friends-and-Family discount, which abounds in everything from cell phones to vacation packages.

<b>Show your product being used by experts</b>

If possible, establish your product as the one used by recognized experts in the field. A case in point is Canon's use of photojournalists to endorse its 35mm cameras.

<b>Make your product sui generis</b>

Establish the fact that your product is generically in a class by itself. Consider Porsche's use of the line ""there is no substitute."" Or products that have become household words: ""blow your nose with a Kleenex,"" or ""make me a Xerox copy.""

<b>Think outside the demographic box</b>

Attract a new category of customers by thinking outside the box. Consider gaining younger or older buyers by expanding the utility and style of your product, e.g., cell phones for 'tweens, or health bars for seniors.

About the author: Alex Kecskes is a former ad agency Copy Chief who provides a full range of copywriting services to agencies and Fortune 500 companies. He has created effective copy for brochures, mailers, multimedia, articles, newsletters, PR and web content. For samples and more information, please visit: www.akcreativeworks.com

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Wednesday, May 14, 2008

What's Toll Free Numbers Got To Do With Ecommerce?

Author: Jacob Richards

Article: Sometimes skimping on things can save you good money. But skimping is not always the wisest business strategy. For example, I could've written this article in the windows program notepad as opposed to Microsoft Word, and saved a good $500 and never had to buy the latest version of Microsoft Office... However, wouldn't it be worth the $500 if the improved impression of professionalism put forth in all of my writings some how garnered ten times that in profit? Would you have read this far if I had unknowingly published this article with a horribly obvious typo in the title? That's right - an insignificant error caused by ""saving money"" can actually COST you money in the long run.

## Impression Is Everything! ## If you have spent months developing a beautiful ecommerce website to give people the impression that you are the safest choice for whatever product or service you're trying to sell them, then it'd be pretty stupid to have all of that professionalism dismissed by a simple mistake: assuming you're going to SAVE money by not getting a toll free number!

The fact is, the sight of a toll free number is something that subconsciously stirs an idea of professionalism - something we're accustomed to from corporate America. Area codes are for calling your relatives and friends, after all. The phone prefix ""800"" or ""877"" or ""888"" for some reason, as if by magic, stirs in us the image of a phone operator in a tall skyscraper that deals with hundreds of clients a day - someone that doesn't make their living off of ripping people off. The appearance of professionalism is the embodiment of confidence within the business world.

## Okay, so you're convinced... now what? ## Not having a toll free number for your ecommerce business (no matter how small) will cost you more in the long run than the short term savings will save you. The best part is though that toll free numbers are not NEARLY as expensive as one might be inclined to think! In fact, at the moment the prices for toll free numbers are as low as 2.7c/min from places like <A HREF=""http://www.patricklongdistance.com"">www.patricklongdistance .com</A>

## What other services can I benefit from? ## It just so happens that toll free numbers are not the only affordable telecommunications service that might be useful to the owner of an ecommerce web site. Conference calling (for those teleseminars), low long distance rates, broadband or t1 internet access, and more are all examples of things that can be gotten more cost effectively off the internet via web pages such as the one I provided in the last paragraph.

About the author: Jacob Richards hosts a website about <a href=""http://ecommweb.blogspot.com/"">building ecommerce web sites</a>.

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Tuesday, May 13, 2008

Review: Email Marketing Benchmark Guide 2006

Author: Karon Thackston

Article: by Karon Thackston © 2005 http://www.marketingwords.com/emailmktg2006.html

I have to admit, I'm a data freak. I love to see surveys and studies that show user behavior. That's just what this new report from Marketing Sherpa delivers with regard to email marketing.

For instance, did you know...

· Moms place low value on testimonials in email copy?

· There are 4 things that those with high open and click rates do that others don't?

· The graphic design of an email can increase readability by 31% or more?

· 45%-60% of viewers will scroll below the fold of a long email?

Get the free Executive Summary of this report. http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf

What You Get

Over nineteen hundred (1,900) email marketers contributed their data, and 25 additional research studies are included, as well as 310 charts, tables and heat maps.

If you're tired of guessing about email marketing, the Email Marketing Benchmark Guide 2006 will give you what you need to:

· Compare your opt-in, open, click, and conversion rates to your competitors'

· Redesign your email newsletter and sales alert templates to improve results -- based on Marketing Sherpa's new eye tracking laboratory email tests

· Compare your current stats to real-life email marketing opens, clicks, conversions for B-2-B and B-2-C mailings

· Discover what's worth testing (and what's not)

· Gather insights from specific behavioral traits of age groups including teens, moms and more

· Design email templates to boost average reading time and clicks

· Choose the best day of week to send email campaigns

· Unlock deliverability and spam filter problems

· and more

There's a LOT of data in this report (over 265 pages of it), and it is presented in a very organized and easy to use way.

What You Don't Get

This is NOT a copywriting book. It will not show you (directly) how to write powerful copy for email campaigns. It will, however, shed a lot of light on what elements you should include in your copy and design. You'll also find out when to send, how to send and why you should send.

While I love the information, I wish Marketing Sherpa would have included more of its insights on the research. They do a fairly good job of translating the data findings, but could - in my opinion - go into greater detail. It isn't that anything is lacking... it's just that there's so much more to say.

Overall, I was quite impressed. The sheer volume of information in this book is amazing. At every page turn, I found myself thinking, ""Oh really? Wow!""

As with all Marketing Sherpa products, it comes with a 30-day, money-back guarantee.

Click here to view the free Executive Summary of this report in PDF form. http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf

If you'd rather, you can order directly from the Marketing Sherpa website. http://www.marketingwords.com/emailmktg2006.html

About the author: Karon Thackston is author of ""The Step by Step Copywriting Course"" at http://www.copywritingcourse.com and ""How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)."" Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword

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Monday, May 12, 2008

Introduction to Trade Show Displays

Author: Rob Dougan

Article: When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of <b>trade show display</b> unit since each one can be used together to give a more full effect and useful information.

Banner Stands Banner stands come in an array of sizes and designs. the majority of banner stands are portable are designed to be set up in very quickly and have a practical existence for several trade shows as long as they are treated properly. Deciding on which type of banner stand is best for you is to decide among the varieties available. The main types are retractable, spring back and telescopic.

Rollable banner stands are great for creating a floor standing photo mural. This type has hardware that allows the graphic image to be seen from the floor to the top of the image. The main selling point for this type is that from the front of the stand all your potential customers will see is the image. All of the hardware is either hidden or a small portion is at the top or the bottom of the stand. Therefore, the hardware is not what is noticed by visitors to your display. The rollable display can also be attached side by side with other rollable banner stands to create a much longer imager that can be as long as ten feet or more.

Retractable banner stands may be better if you are seeking durability. The graphic in this unit is rolled in and out of a metal housing, which is at the bottom of the display. With retractable banner stands, the lamination is on both sides this will aid in preserving and protecting the image from any type of damage.

Literature Racks

Literature racks also come in many different styles, designs and sizes that will enable you to fit all of the literature that you would like to offer to potential customers. Most of the time trade show literature racks are silver or black and have 3 to 5 pockets. A few larger ones are similar to a magazine rack that you commonly see at the grocery store holding comic books.

The most popular literature rack is probably the Zed Up. This great literature rack has a shelf system that can be folded down and put into its own bag for transporting. The main reason this type of literature rack is popular is that you do not have to remove the literature when you are ready to pack up. There are two sizes of the Zed Up, one with 3 pockets that will hold single brochures and another that will hold larger quantities of literature in each pocket.

You may desire a more sleek and modern design which would be the Slope literature rack. It is also very easy to transport by just folding the rack flat. It has 3 pockets that will hold literature 10 inches wide by 57 inches high and 16 inches deep. The slope has its own carrying bag as well for easier transport.

Pop-up displays

There are quite a few different types of pop-up displays that you can enjoy using for your trade show needs. There are five fashionable types that most people prefer which include the Standard Pop-up Displays, the Photo Mural Pop-up Displays, the Fabric Mural Pop-up Displays, the Commercial Pop-up Displays, and the 3-D Style Pop-up Displays. Each one has their own unique qualities and style to enhance your trade show experience.

The commonest is the standard pop-up. These are normally around 10 feet wide with a curved design. They are usually made with lightweight aluminum frame, PVC or steel channel bars, individual aluminum, or Velcro fabric panels.

The photo mural pop-up displays are pretty much like the standard pop-up displays except they use photo mural panels instead of the Velcro fabric panels. The photo mural pop-ups draw more attention because of the large format graphics that they use.

With the fabric mural pop-up display, you do not have to worry about set up as much. The mural is attached to the frame, which makes setting up faster and easier than with the standard or the photo mural style. This type also weighs less than most standard pop-ups on the market today. You can choose from a curved or non-curved design and most come with their own carrying bag.

Commercial Pop up displays may be what you need, but they are a bit more expensive. This type is sturdy and can take a bit more mistreatment or mishandling than other units can.

One of the newest pop up displays on the market today is the 3-D Style Pop-up Display. These are similar to the fabric mural displays in that the fabric image is attached to the frame, but you can choose from different shapes such as square or round. Set up is easy and quick.

Everything Displays, Inc. is the publisher of this article and is a leading provider of <a href=""http://www.everythingdisplays.com"">trade show displays</a>, exhibits, booths and accessories, with one of the largest product selections on the web in the industry. Permission is granted to reprint this article, either online or in written publications, as long as this resource box and the link to www.EverythingDisplays.com are attached at the end of the article.

About the author: Everything Displays is an online retailer offering a full selection of trade show displays, booths, exhibits, and display accessories. Their website is <a href=""http://www.everythingdisplays.com/"">www.everythingdisplays. com</a>

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Sunday, May 11, 2008

Introduction to Trade Show Booths

Author: Rob Dougan

Article: Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your experience a more enjoyable one.

Choosing the perfect trade show booth to accommodate the products that you wish to display will be very easy once you know just how much room you will have at the trade show and how much material you will be presenting.

A bit of flash and sophistication never hurt a presentation. You only have a few minutes to grab the attention of a potential customer, client, or buyer. As they walk past your trade show booth, you must have something that will draw their attention, whether it is your personality, the products themselves or a very unique design displayed to entice.

To begin with, you should choose a <b>trade show booth</b> that will fit properly with the allotted space you have been assigned. You can choose from 10 feet by 10 feet, 10 feet by 20 feet or 20 feet by 20 feet Truss trade show booths. Each one has a compelling appeal that with the right graphics will draw a crowd to your booth. Be sure to get a trade show booth that will hold everything you wish to present without your visitors feeling claustrophobic, clutter will definitely turn them away. They should be able to walk around and through your display without bumping into items and knocking items off counters and shelves.

Remember most people will notice items that are eye level. This is where the main attraction should be. You want the area to be well lit, colorful, and maybe even add some music. You must attract attention just before they get to your booth. If they notice a pleasant, stylish, elegant trade show booth, they will at least stop and look around.

Now, you should start to think about what trade show booth you should purchase. In the 10 feet by 10 feet style, you can choose from the Carina, the Pluto, the Mars, Mercury, Cygnus, Lyra, Castor, and Sirius. All of these styles offer durable steel construction, 2 or 3 tabletops in either lightwood or silver in color, 2 or 3 silver spotlights, and the tools for assembly.

If you believe a 10 foot by 20 foot trade show booth will present your products better then you can decide on some quality and professional looking booths such as the Andromeda which comes complete with 4 tabletops and 5 silver spotlights, the Hydrus with 2 tabletops and 5 silver spotlights, the Venus with 5 tabletops and 4 silver spotlights, the Saturn with 2 tabletops and 5 silver spotlights, the Polaris with 4 tabletops and 5 silver spotlights, and the Arcturus with 4 tabletops and 7 silver spotlights. Each one of these trade show booths will have potential customers clamoring to your display to see what you are offering.

Next, in line to consider are the 20 foot by 20-foot trade show booths. You may believe these are just too big for your company. Nevertheless, remember you do not want any clutter and you want your guests to be able to walk around and feel comfortable while they are eyeing your products. This size may be the perfect size to display everything you wish without any worries about missing something you believe is an important selling feature. You can choose from Truss trade booths in this size and style that include the Cassiopeia, the Centaurus, the Neptune, the Jupiter, the Vega and the Orion. All have wonderful features that you desire with steel construction and easy to assemble.

Prices for trade show booths may seem a bit expensive, especially if this is your first time being involved in a trade show. But, you must remember trade show booths are an investment. You can use them time and time again and with the quality steel construction, they can last for years to come. Spending the money now to make a statement for your company is a wise decision that can lead to more money and loyal customers in the years to come.

There are also many different accessories that you can add with your trade show booth that will give your company many more options when presenting your services or products to the world. Enjoy setting up your booth and bring in more customers with the perfect trade show booth with a style of elegance, innovation, and style.

Everything Displays, Inc. is the publisher and owner of this article and is a national leading provider of trade show display solutions, with one of the largest selection of <a href=""http://www.everythingdisplays.com"">trade show booths</a> on the web. Visit their website to view the numerous trade show booths available including a wide selection of pop up displays and banner stands. Permission is granted to reprint this article, either online or in written publications, as long as this resource box and the link to www.EverythingDisplays.com are attached at the end of the article.

About the author: Everything Displays is an online retailer offering a full selection of trade show displays, booths, exhibits, and display accessories. Their website is <a href=""http://www.everythingdisplays.com/"">www.everythingdisplays. com</a>

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Saturday, May 10, 2008

Write Website Copy That Sells - Try a Little Flesh with Your Flash

Author: Paul Matthews

Article: Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.

But customers are not buying.

You wonder if it's the writing. How can that be? You remembered the two key mantras for website content - ""write for the search engines"" and ""write for the medium."" You used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because you laid it out with the internet in mind using short sentences, brief paragraphs, and bullets to list your key points. Customers might be reading, but they still are not buying.

Chances are your site copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. So how do you press the flesh across broadband? Start where brick and mortar relationships do - trust. Why not become the trusted provider in your marketspace? You can use words to raise your credibility in at least 25 different ways.

Here are two of them:

1) write the way customers speak and 2) replace your pitch with a theme.

People instinctively trust strangers who speak like them. If you find this article useful, how would you tell someone? Are you really going to say, ""I read an unusually amazing article that fundamentally increased my sagging sales""? Not likely. Weak copywriters, not people, use too many modifiers. ""Amazing,"" ""fundamentally,"" and ""sagging"" weaken trust. How's your site for modifiers?

Give it the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content. Now, put your baby finger on the first modifier you can find. Put your ring finger on the next adjective or adverb. Repeat until you run out of modifiers or fingers. If your page is a handful, you've got too many modifiers and your copy is hype heavy, not trustworthy. In addition to giving readers copy that matches how they speak, it helps to give them time to get to know you. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let's say your site is selling dental floss.

Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea ""Some people have nothing to smile about."" The opening section could point out how the discomfort of gingivitis wipes the grin off a person's face. Another segment would show how ugly cavities make someone too self- conscious to smile. Yet another piece would reveal how the high cost of root canal causes an individual to frown. In this way, three versions of one idea help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your site give visitors to get comfortable with you?

In this article, I tried to use the language of my readers and hang it on a central idea, trust. Did it work? Did it help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.

About the author: #resource_html#

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Friday, May 09, 2008

5 Simple Steps to Posting Your First eBay Auction

Author: James Mahony

Article:

Here is a short introduction to a subject many hundreds of readers are eager to learn more about.</P>

In response to a growing demand for quality content on the topic, we commissioned a group of expert writers to create this article specially for you.  Let's get right into the content.</P>

Its surprisingly simple to get started posting your very first auction on eBay. Heres what you need to do. </P>

Step 1: Open an eBay sellers account. If you've bought things on eBay, then you already have an account just log in with it and click Sell in the toolbar at the top of the page, then click Create a sellers account. </P>

If you've never used eBay before, then you'll need to open an account first using the register link underneath the toolbar, and then click Sell and Create a sellers account. The eBay site will then guide you through the process. For security, this may involve giving card details and bank information. </P>

Step 2: Decide what to sell. For your first little experiment with eBay, it doesn't really matter what you sell. Take a look around the room you're in Im sure theres something in there that you're not all that attached to and could put in the post.  Small books and CDs are ideal first items. </P>

Step 3: Submit your item. Click Sell, and you're on your way to listing your item. The first thing you need to do is choose a category its best to just type in what the item is and let eBay choose for you. Next, write a title and description. Include key words you think people will search for in the title box, and all the information you have about the item in the description box. Now set a starting price. $0.01 is the best starting price, as it draws people in to bid who otherwise wouldnt, and items will almost never finish at such a low price. The next thing to set is the duration of the auction: 3, 5, 7 or 10 days. This is up to you: longer sales will usually get more bids, but will also seem to drag on forever. If you've taken a picture, add it now items with pictures always sell for more. Finally, tick the payment methods you will accept (just PayPal is best for now), and where you will post to (limit yourself to your own country to begin with). Submit and you're done! </P>

Editor's Note:  I came across this article quite by accident - through a friend.  He was reading a website - and the articles on it captivated him.  He mentioned it, fortunately we managed to convince the author to agree to share this valuable content with others, and now you're reading it!</P>

What you've learned has the potential to change the way you view this topic in the future.  And there's more to come...</P>

Step 4: Wait for it to sell. This is just a matter of sitting back and letting eBay do its thing buyers will find your item and leave bids on it. Some bidders might email you with questions about the item, and you should do your best to answer these questions as quickly as you can. Remember that if your item doesn't sell then you can list it again for free. </P>

Step 5: Collect payment and post it. eBay will sent your buyer emails guiding them through the process of sending you payment for the item. Make sure you have the money before you send anything. Once you've got the payment, all you need to do is pack the item for posting (make sure to use some bubble wrap), take the buyers address from the confirmation email eBay sent you, and write it on the parcel. Put some stamps on, post it, and you're done! I hope you enjoyed selling your first item. Now that you're starting to get into it, the next article will give you a checklist of things you need to do to be a successful seller.</P>

Now that you've learned something about this topic, maybe you want more information or need greater detail about certain specific issues.  </P>

I encourage you to explore this site, read a few more articles on related topics, and get even greater insight into the subject.  </P>

And if there's any way I can help you, please write.  We welcome feedback and thrive on your support. </P>

<A href=""http://www.onlineauctionhandbook.com/An-eBay-Seller-s-Check list.html"">An eBay Sellers Checklist</A></P>

About the author: James Mahony is the founder of <a href=""http://www.onlineauctionhandbook.com"">Online Auction Handbook</A> - Learn How to Make Money on eBay

<a href=""http://www.onlineauctionhandbook.com"">Make Money on eBay</A>

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Thursday, May 08, 2008

The Best Time For Marketing...

Author: Kerri Salls

Article: The best time for marketing is when they aren't buying.

Be realistic. If you aren't selling the hottest new fashion or gizmo for holiday gift-giving, it's hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Year's. That's a six week lean selling stretch for lots of sales professionals. When you are trying to hit your quarterly and year-end numbers that lean stretch can be tough to swallow.

No leader likes to see their team sitting around the office having a pity party. Instead, build this market reality into your schedule and ramp up your marketing activities during sales lulls.

Why should you invest in marketing to your target market when they aren't buying?

1. To stay front and center on their radar - especially if you target the corporate market.

2. To increase their awareness of you

3. To bring attention to you

4. To highlight the added value you offer

5. To generate a desire to continue to hear what you have to say

What kind of marketing can you do when no one is buying?

Your marketing team can use this time to plan and schedule all marketing strategies for 2006 and get them scheduled and booked.

* If you will be a conference speaker in April, they need to establish a timeline for drafting the speech, shipping handouts to the location, developing the PowerPoint presentation to go with it, the press release, website promotion, travel arrangements, etc.

* If you will introduce a new product, service or program in June, they need to work out all the details for the most thorough and effective rollout with enough lead-time to implement all the pieces, or identify gaps to be filled in a timely fashion.

* If you have increased your marketing budget for 2006 - this is a great time to develop some of those promotional pieces or hire contractors/freelancers to develop them for you.

* If you have a 2006 goal of increasing visibility in a new market, a new niche, or a new country, the marketing team needs time to bone up on the nuances and implications of this goal to prepare successful penetration strategies.

Your sales team does not need to be idle during seasonal sales lulls either. Your sales force can use this time to research growth opportunities for the company and their own territories.

* Sales staff can use the holiday season as an excuse to followup every sale all year long with a brief visit or a phone call: to personally say thank you for the business, to ensure continued satisfaction with the product, service and the salesperson's work and to bind client loyalty with strong rapport.

* In addition, each client contact is a great opening to query them about their plans for the next year, to identify client needs which your product/service can address in the new year - i.e., scouting for 2006 add-on sales.

* Sales staff can also take time to study the market and their territory vis-à-vis the company's 2006 goals and start developing sales strategies and tactics to achieve the company plan and reach their own quotas and incentives.

* Sales staff can use this season for supplemental (internal or external) training to refine their craft.

Marketing is not a passive activity. You have to keep the pipeline full. So, periodically, it is important to reflect and assess how to rejuvenate your marketing efforts. This lull between the holidays is a perfect time to focus on all the behind-the-scenes marketing activities that will make next year, your best year yet!

About the author: Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml

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Wednesday, May 07, 2008

WHAT'S THE MOST POWERFUL WAY TO ATTRACT NEW CLIENTS?

Author: Charlie Cook

Article: Do you know what one of the most powerful incentives you can use in your marketing is? One that is guaranteed to capture your prospects' interest and attention?

You may be surprised to learn that it's not money or love. Is it making offers of products that are ""guaranteed"", ""limited"", ""proven"", ""easy and simple to use"", ""on sale"", ""includes a free offer"", or ""new""? You're getting warmer.

Offers like the ones above are helpful in getting a prospect's attention and are some of the most important words you can use in your marketing, but they pale in comparison to the number one motivator that makes your products and services irresistible to your prospects.

What is it that makes your target market want to read your marketing materials, email you, call you and buy from you? Before I give you the answer, let me tell you a story.

I remember getting up at five on Christmas morning when I was six years old. I tiptoed halfway down the stairs and sat there in my pajamas looking at our Christmas tree and the presents underneath. I stayed there for hours until my parents finally got up sometime after seven.

What got me out of bed so early? Yes I was awed by the tall tree draped with lights and dripping with tinsel. But the presents were the key motivator. Not so much because I was dying to possess more toys or eat more fruitcake, but because I wanted to know what was in each one of those colorfully wrapped boxes under the tree. My curiosity was so powerful I couldn't sleep and I was up long before anyone should be on Christmas.

Whether you're six or sixty, curiosity is one of the most powerful motivators. What prompted you to read this far? You wanted to know the answer to the question I posed in the article's title.

We're all curious. Dorothy Parker said, ""The cure for boredom is curiosity. There is no cure for curiosity."" Spark a prospect's curiosity about your product or service, and there is no stopping them. They'll want to know if you can help them and how you are going to do it. Get them curious and you'll get their business.

How can you use curiosity in your marketing?

The headlines you use in your marketing are like the brightly colored wrapping on Christmas presents. With the right words, you'll grab your prospect's interest and it won't let up until they've satisfied their curiosity.

Below you'll find two ways you can use headlines to prompt prospects' curiosity.

Suggest a New Solution to A Problem. Use a question or a statement such as:

""Want to Attract More Clients and Grow Your Business?""

""How Much More Could You Be Making With These Ideas?""

""Discover How to Attract All The Clients You Want""

""Sign Up For Your Financial Analysis To Find Hidden Resources You Can Retire On.""

Ask a question that is relevant to your prospects, and they will look for the answer to follow. Promise a solution to a problem and its guaranteed to get the curiosity of your prospects and prompt them to contact you. Then deliver on your promise.

Use unusual and provocative headlines to engage your prospects. Get their attention with a headline that is thought provoking or incomplete. Create a ""cliffhanger"" with your headline and prospects will read your marketing copy to satisfy their curiosity.

The tabloid newspapers use this strategy to sell papers every day. Take a look at these three samples:

""How to Use Liposuction to Repair Adobe Reader 6? And give it mouth-to-mouth respiration too"" - from the Inquirer

""Monkeys At My Car!"" - from the SUN

""February To Be Canceled"" - from the World Wide Weekly News

Unusual, unexpected or incomplete headlines can generate interest. The problem with many of the tabloid headlines is they aren't always credible or accurate. Instead you can use the cliffhanger idea, but use it ethically and accurately to catch your prospects' attention. For example:

""My Prize-Winning Roses Would Wither Up and Die If It Weren't For""

""Soup on the rocks."" - by Ogilvy for Campbells

""Have you ever seen a bald-headed sheep?"" - from a 1954 ad for NIL-O-NAL, a lanolin cure for baldness

""They Laughed When I Sat Down at the Piano But When I Started to Play!"" - written by John Caples for a mail order course

A creative headline will make your audience pause. It will prompt people to read your marketing materials and lead your prospects to buy.

Curiosity is a powerful motivator. Put it to work for your business. Create curiosity with your business card, mailings, s.ales letters and website. The more curiosity you create on the part of your prospects the more inquiries and sales you'll generate.

2005 © In Mind Communications, LLC. All rights reserved

About the author: The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

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