Monday, June 30, 2008

Without Spending One Cent .! You Can Put Top Internet Markeers To Work For You Today!!

Author: http://NP8.MastersPrg.com

Article: From: SmartQualityTips.com

Helow Dear Marketers,

Dedicated To Home Office Businesses And Those Who Run Them

""There is absolutely NO REASON for anyone not to reach the income level they really want in a marketing program once they understand how to do it. . . It is a mechanical process.""

Without Spending One Cent . . . ""You Can Put Top Internet Marketers To Work For You Today""

Let today's top internet and direct marketers help build your business. They will show you exactly how you can create incomes like they have. You can capture all the Concepts and Strategies they use Gift Wrapped in a convenient workshop environment. Applying current, proven and workable techniques could guarantee a landslide of cash into your bank account. To learn more take the quick Audio Overview under Free Workshop

""Regardless of the product or service, regardless of the company or marketing method, every marketer needs a training program for their marketing organization . . . It is at the foundation of a lasting, lucrative business.""

Why Give It Away Free?. . .

Because . . .

""You Can Make A Fortune By Giving The Workshop To Others""

We give you the workshop free so you can pass it on to others free of charge. Marketing online means creating business relationships and Millionaire Marketers today know that adding value to other people can earn you a fortune. It doesn't matter if you are new to online marketing or an established successful online business owner, maintaining credibility, taking a leadership roll and developing a powerful marketing organization is critical to your success. Positioning yourself within a group of mega successful online marketers is an effortless way to do that. It's like having an army of credible, million-dollar marketers as your assistants helping you build your business. For more information use the Strategy and the Workshop Buttons.

Generic Business Building Strategies And Concepts

Our Faculty and Support Team experts have nothing to promote but your marketing excellence with any product or program you are now marketing. You won't find your workshop filled with ads for products, programs, newsletters or services like so many of the e-books and seminars are today. This is called ""Open Source Continuing Adult Education"". For more on this subject use The Workshop button.

Reserve Your Seat Today . . . ""The Easiest To Attend Workshop Ever Created""

Learn at your own pace from the comfort of your home office. There is no need to take time from your existing job or business. You'll discover a ton of powerful, solid money making strategies for the internet, insights that you've never heard before that you can put in place instantly. For instant access to reserve your seat use the Free Sign Up Button

Without Any Cost To You . . .

You can reserve a spot in a workshop with a Faculty of Super Successful Online Business Owners who will teach you all their secrets, strategies and techniques. Plus, they will let you copy their success and their profitability. You can receive thousands of dollars worth of online marketing materials and a dynamite web based marketing system with click and send advertising. You can get in a very powerful system that can cause ANY online business to prosper beyond your wildest dreams. You will build a lucrative opt-in marketing list with our help. You'll be establishing lasting business relationships with marketers worldwide and you can earn a ton of profit by helping them build their business with access to your workshop.

As An Option . . .

If you don't have an online business that is creating all the profits you need to provide Your Dream Lifestyle, the Optional Business can be yours today. You'll be amazed at how fast you can achieve a lifestyle most people only dream of having. You will be using a marketing system that has stood the test of time since 1997, proven to create phenomenal incomes for our members and to comply with regulations in 170 countries around the world. You'll earn affiliate commissions plus ongoing matrix royalties and, unheard-of until now, Profit Sharing. That's right, YOU can share in the profits with some of the most powerful marketers online. Dedicated To Home Office Businesses And Those Who Run Them

""There is absolutely NO REASON for anyone not to reach the income level they really want in a marketing program once they understand how to do it. . . It is a mechanical process.""

Without Spending One Cent . . . ""You Can Put Top Internet Marketers To Work For You Today""

Let today's top internet and direct marketers help build your business. They will show you exactly how you can create incomes like they have. You can capture all the Concepts and Strategies they use Gift Wrapped in a convenient workshop environment. Applying current, proven and workable techniques could guarantee a landslide of cash into your bank account. To learn more take the quick Audio Overview under Free Workshop

""Regardless of the product or service, regardless of the company or marketing method, every marketer needs a training program for their marketing organization . . . It is at the foundation of a lasting, lucrative business.""

Why Give It Away Free?. . .

Because . . .

""You Can Make A Fortune By Giving The Workshop To Others""

We give you the workshop free so you can pass it on to others free of charge. Marketing online means creating business relationships and Millionaire Marketers today know that adding value to other people can earn you a fortune. It doesn't matter if you are new to online marketing or an established successful online business owner, maintaining credibility, taking a leadership roll and developing a powerful marketing organization is critical to your success. Positioning yourself within a group of mega successful online marketers is an effortless way to do that. It's like having an army of credible, million-dollar marketers as your assistants helping you build your business. For more information use the Strategy and the Workshop Buttons.

Generic Business Building Strategies And Concepts

Our Faculty and Support Team experts have nothing to promote but your marketing excellence with any product or program you are now marketing. You won't find your workshop filled with ads for products, programs, newsletters or services like so many of the e-books and seminars are today. This is called ""Open Source Continuing Adult Education"". For more on this subject use The Workshop button.

Reserve Your Seat Today . . . ""The Easiest To Attend Workshop Ever Created""

Learn at your own pace from the comfort of your home office. There is no need to take time from your existing job or business. You'll discover a ton of powerful, solid money making strategies for the internet, insights that you've never heard before that you can put in place instantly. For instant access to reserve your seat use the Free Sign Up Button

Without Any Cost To You . . .

You can reserve a spot in a workshop with a Faculty of Super Successful Online Business Owners who will teach you all their secrets, strategies and techniques. Plus, they will let you copy their success and their profitability. You can receive thousands of dollars worth of online marketing materials and a dynamite web based marketing system with click and send advertising. You can get in a very powerful system that can cause ANY online business to prosper beyond your wildest dreams. You will build a lucrative opt-in marketing list with our help. You'll be establishing lasting business relationships with marketers worldwide and you can earn a ton of profit by helping them build their business with access to your workshop.

As An Option . . .

If you don't have an online business that is creating all the profits you need to provide Your Dream Lifestyle, the Optional Business can be yours today. You'll be amazed at how fast you can achieve a lifestyle most people only dream of having. You will be using a marketing system that has stood the test of time since 1997, proven to create phenomenal incomes for our members and to comply with regulations in 170 countries around the world. You'll earn affiliate commissions plus ongoing matrix royalties and, unheard-of until now, Profit Sharing. That's right, YOU can share in the profits with some of the most powerful marketers online.

""This Might Be The Most Important Career Decision You Will Ever Make""

""This Might Be The Most Important Career Decision You Will Ever Make""

Dedicated To Home Office Businesses And Those Who Run Them

""There is absolutely NO REASON for anyone not to reach the income level they really want in a marketing program once they understand how to do it. . . It is a mechanical process.""

Without Spending One Cent . . . ""You Can Put Top Internet Marketers To Work For You Today""

Let today's top internet and direct marketers help build your business. They will show you exactly how you can create incomes like they have. You can capture all the Concepts and Strategies they use Gift Wrapped in a convenient workshop environment. Applying current, proven and workable techniques could guarantee a landslide of cash into your bank account. To learn more take the quick Audio Overview under Free Workshop

""Regardless of the product or service, regardless of the company or marketing method, every marketer needs a training program for their marketing organization . . . It is at the foundation of a lasting, lucrative business.""

Why Give It Away Free?. . .

Because . . .

""You Can Make A Fortune By Giving The Workshop To Others""

We give you the workshop free so you can pass it on to others free of charge. Marketing online means creating business relationships and Millionaire Marketers today know that adding value to other people can earn you a fortune. It doesn't matter if you are new to online marketing or an established successful online business owner, maintaining credibility, taking a leadership roll and developing a powerful marketing organization is critical to your success. Positioning yourself within a group of mega successful online marketers is an effortless way to do that. It's like having an army of credible, million-dollar marketers as your assistants helping you build your business. For more information use the Strategy and the Workshop Buttons.

Generic Business Building Strategies And Concepts

Our Faculty and Support Team experts have nothing to promote but your marketing excellence with any product or program you are now marketing. You won't find your workshop filled with ads for products, programs, newsletters or services like so many of the e-books and seminars are today. This is called ""Open Source Continuing Adult Education"". For more on this subject use The Workshop button.

Reserve Your Seat Today . . . ""The Easiest To Attend Workshop Ever Created""

Learn at your own pace from the comfort of your home office. There is no need to take time from your existing job or business. You'll discover a ton of powerful, solid money making strategies for the internet, insights that you've never heard before that you can put in place instantly. For instant access to reserve your seat use the Free Sign Up Button

Without Any Cost To You . . .

You can reserve a spot in a workshop with a Faculty of Super Successful Online Business Owners who will teach you all their secrets, strategies and techniques. Plus, they will let you copy their success and their profitability. You can receive thousands of dollars worth of online marketing materials and a dynamite web based marketing system with click and send advertising. You can get in a very powerful system that can cause ANY online business to prosper beyond your wildest dreams. You will build a lucrative opt-in marketing list with our help. You'll be establishing lasting business relationships with marketers worldwide and you can earn a ton of profit by helping them build their business with access to your workshop.

As An Option . . .

If you don't have an online business that is creating all the profits you need to provide Your Dream Lifestyle, the Optional Business can be yours today. You'll be amazed at how fast you can achieve a lifestyle most people only dream of having. You will be using a marketing system that has stood the test of time since 1997, proven to create phenomenal incomes for our members and to comply with regulations in 170 countries around the world. You'll earn affiliate commissions plus ongoing matrix royalties and, unheard-of until now, Profit Sharing. That's right, YOU can share in the profits with some of the most powerful marketers online.

""This Might Be The Most Important Career Decision You Will Ever Make"" Just Visit: http://NP8.MastersPrg.com

A.Salem Income Earning Specialist,: http://NP8.MastersPrg.com Call: 971 50 6434303

About the author: Home.! SmartQalityTips.com Business Supports.!

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Sunday, June 29, 2008

Are You Content With Your Marketing Campaign? Nine Steps to the Ultimate Selling Plan

Author: Dina Giolitto

Article: Are you content with YOUR marketing campaign? Or... let me guess. You don't even HAVE one yet? Shame, shame, freelancer friend! Your marketing campaign is crucial to the future success of your business. A campaign is a specific plan of action that includes the following:

- creative elements

- content that's packaged in multiple forms

- chosen communication avenues

- regularly timed information releases

- your branding message

- email subscriber ""captures""

- an ""ultimate end"" that serves as your cash cow

Your marketing campaign will be there to keep you aligned with your mission. Without a campain, you will never be able to focus your effort. The short-term goal? Hit the market hard and steady. Go for capture and conversion that builds trust and credibility with your customers. The final goal? Unleash the ""Ultimate Product"" on your audience and make that sale.

Specific Instructions How to Execute the Ultimate Marketing Campaign.

(Note: If I were turning this into a book, I would blow out each and every element here and explain it to you in great detail so that you would know step by step how to carry out each action from start to finish.)

1. Prep Phase.

Create a themed website using orignal artwork and copy, with its own unique domain that tells your reader the story in 3 words or less. Capture the mood and language of your target customer. Organize pages categorically and design for optimal navigation.

2. Content Creation.

Write strong, hard-hitting content that you will publish in your email newsletter, e-books, network posts, blog entries and in web articles you submit to directories. You will need a LOT of content, including internal elements like your website, blog, newsletter and email drip campaign, plus external elements you plan to release on the web in the form of articles, network posts and ads.

3. Press Preparation.

Write PR material for the promotion and hit the web hard with periodic informative updates on the ""big plan."" Include the Who, What, When, Where, How, Why; write in third person and make sure your audience knows why this is newsworthy information.

4. Internal Customer Info.

Create HTML-formatted ""customer information"" that you will send to every person who signs up for or shows interest in your promotion. Anticipate questions your readers will ask, and craft detailed answers that you can utilize later. Explain any pertinent details, for example: ""How to Sign Up for Our Affiliate Program.""

5. Call Them To Action.

Write an informative tag with a call to action. This tag should tell who you are, why the customer should start paying attention to you, and what they must do to receive more information. Pin this tag on every single piece of content you release on the web. Don't forget your URL that leads to a landing page where you can capture their email address!

6. Brand it.

You MUST add your name, URL, signature slogan and matching logo to every single piece of content you put into circulation. Do you have a tagline? If not, start brainstorming a memorable one-liner to add to the bottom of your messages.

7. Timed Release.

Every so often, you must bop your readers over the head with another useful snippet of information. Deliver their happy pill (or their free download) with a message that reminds them who you are and urges them to take action, i.e. ""Sign Up for More Free Info Right Here."" This is how to build trust and credibility.

8. The Final Stretch.

As if you weren't doing enough, in the last leg of your campaign you must kick it into high gear so that your readers will be reminded of what you can do for them. The Final Stretch should intrigue your readers and hold them at bay while building to the grand finale, which of course will be far more exciting than any other element you've produced so far!

9. The Payoff.

You've got to give your customers something amazing, better than all the free info you've already provided. It may take a long time to get to the payoff, but this should be your long term goal- that thing you will create that people will be willing to pay money for because they believe in you and your products. Maybe it's the Ultimate Marketing Manual, a Series of Teleclasses, a Hard Cover Book, or Tickets to Your Seminar.

Ultimately, you cannot expect to make money on the web without a plan. It takes a long time to produce and distribute content on the web, so having helpers can be a lifesaver. If you can't afford to hire helpers, put your nose to the grindstone because to make this work you've really got to throw your soul into it. Think you can take the callenge? I'm rooting for you all the way!

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

About the author: Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Saturday, June 28, 2008

Real Estate Marketing -- The Talkability Factor

Author: Brandon Cornett

Article: You won't find ""talkability"" in any dictionary. But it has everything to do with your <a href=""http://www.ArmingYourFarming.com"">personal marketing</a> program. This article explains what it is and how it can help you grow your business.

Let's start with a definition:

<b>Talkability</b> (noun) - 1. The ease with which a product or service can be talked about. 2. The likelihood that a product or service will be talked about.

Ever experience a product or service so incredible, so above and beyond the norm, that you couldn't wait to tell someone about it? That's talkability. Talkability is more powerful than ""noteworthy"" and more interesting than ""interesting."" It lives in the ""remarkable"" neighborhood.

So what does it have to do with real estate? Well, if you realize that most real estate business comes from referrals, you'll begin to see the true power of talkability in helping you grow your business.

<b>Increasing Your Talkability Factor</b>

To increase the talkability of your services, you must offer something so unique it's virtually impossible for people to keep to themselves, something they cannot resist talking about. A first step is to ask yourself the question, ""If I were my own client, what would be remarkable to me?""

This is the fun part. It's called the ""What if"" game. First, turn off your internal critic, that little nagging voice that says things like ""That's silly"" or ""That will never work."" Next, make a list of ""What if"" statements about your services:

What if I found a way to offer free interior design consultations to buyers, redeemable for 30 days within move-in?

What if I offered ""around the town"" tours to relocation clients, showing them local schools, shopping and recreation?

What if I offered sellers a free ""Curb Appeal"" consultation from a local landscaper?

What if started a monthly home-buying seminar and promoted it on the news?

What if I took a photography course and offered clients professional home photos for their listing?

What if ... what if ... what if.

The point is to keep going until you exhaust your imagination. If you produce nine ideas and keep only one, you haven't lost anything. You've gained a great idea that will create talkability.

When you're screening ideas and deciding which to keep and which to cut, imagine somebody telling their friends about each item. Does it seem like something they would want to share? Can you imagine them saying, ""Tom, you won't believe what my agent did for me...""?

If so, you've achieved talkability.

<b>Marketing Alone is Not Enough</b>

A remarkable service with average marketing will outsell an average service with great marketing. Remarkable products and services have talkability, so even with average marketing their messages will reach farther and wider than the average product with great marketing.

<b>Talkability Success Stories</b>

If a product or service has extremely high talkability, it hardly needs any marketing at all. Red Bull and Starbucks had high talkability when they launched (still do).

As a result, they grew to epic proportions with virtually no initial advertising. Red Bull only started advertising a couple years ago, and Starbucks still does virtually no advertising. Yet people couldn't resist talking about these products. These products surfed on waves of talkability.

Those are products. Now let's look at a service with talkability. Here in Austin, Texas, there's a barbershop called Sexy Scissors. Their name says it all, and their motto drives it home: ""Hot stylists. Cold beer. Great haircuts."" They have sports on all the TVs and a beer keg built right into the receptionist's desk!

See what I'm doing right now? I've succumbed to the talkability of this service. As a result, I'm giving them free publicity. Whether or not you agree with their ""angle,"" you have to acknowledge the talkability of it. Can you imagine the number of men who've said, ""Hey, Joe, have you heard about that place called Sexy Scissors?""

Has it worked? Well, as of this writing, they're building a new location in Houston and putting out the call for additional franchisees. I predict their growth will continue for years to come.

I'm not suggesting you start a sexy real estate service. (Although, if you're in Los Angeles...) I'm suggesting you find a way to put more talkability into your service. Think of it as a way to recruit an army of marketers for your service. The higher the talkability, the more people there are to spread your message.

About the author: Brandon Cornett has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their personal marketing programs. His free newsletter is available at: <a href=""http://www.ArmingYourFarming.com"">http://www.ArmingYourFarm ing.com</a>.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Friday, June 27, 2008

So You Got The Sale, Now What?

Author: Kerri Salls

Article: When you close the sale with a new client don't you feel great? Did you know that you increase the lifelong value of that new client by doing a few more steps? They aren't secrets, but when you apply them, they unlock the door to greater returns for you.

First, congratulate your new client on their decision and reinforce their commitment to work with you. You want to build that bond so tight, your client will never want to let go.

Second, help your new client see that you are not a flash in the pan, that you are making a personal commitment to them, their company, and their needs. Tell them what your future together holds.

To build a deeper connection, ask your client sincerely why they bought from you. Listen actively. They will appreciate your interest and it will be priceless insight into your target market as you reach out to other prospects.

Each time you call or email to thank them for their business you have the opportunity to engage them in a number of ways. Be sure to leave the door open for them to contact you directly with any questions they might have now or down the road. Start a habit of telling them what to expect next: what they'll receive, what you'll do, what they'll need to do, etc. Restate the results and benefits to them that you will deliver on. Set the expectation that you will be in touch in 30 days so even if they don't call you with a question/problem, you are going to make yourself available to them at that time.

We all get unsettled by surprises. It's human nature. Be sure to explain what reactions and surprises your new client may have in the first/next month of using your product or service.

If you don't receive payment upfront with the sale, have an automatic procedure in place to follow-up, confirm, or inquire about payment. That way the process is independent of the personal rapport you have established.

In each subsequent call/visit for the lifecycle of that client, it is part of the sales process to ferret out the client's unspoken concerns and doubts.

When you take these steps and take good care of your clients, they will never leave you. Since it costs 7x more (in time, money, effort) to win a new client than to keep an established one, isn't it worth it to you to pay attention to the details?

About the author: Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Thursday, June 26, 2008

Real Estate Marketing Online - An Agent's Guide to Success

Author: Brandon Cornett

Article: To understand real estate marketing online, you first have to understand how consumers have evolved over recent years. This article will show you how to improve your online messaging to an ""info savvy"" audience.

Each year, more and more consumers go online to look for homes and search for real estate agents. Smart real estate marketers know this, so they venture online themselves, with a personal marketing website.

But simply having a website is not enough. You must have an effective website -- one that moves the visitor toward that all-important goal of contacting you.

<b>The First (and Only) Law of Web Marketing: </b>

Seems everyone these days has an unsupported opinion about what does or doesn't work in web marketing. But the only thing these people can say for certain is what has or hasn't worked for them.

A tactic that fails miserably on one website could succeed wildly on another site. There is testing, and then there's conjecture ... the key is to know the difference.

You never know if something will work until you try it.

<b>Marketing to the Info Savvy</b>

To understand real estate marketing online, you first have to understand how consumers have evolved over recent years. Consumers have become increasingly skilled at using the Internet as a research tool. The glut of information we face on a daily basis has led to a nation of ""info savvy"" individuals.

In short, the problem of information overload has yielded the solution of information savvy. As a result, new skill sets have emerged.

<b>Skills of the ""Info Savvy"" Web User:</b>

* Able to quickly judge the value of a website

* Able to recognize and assess the information ""hot spots"" of a website

* Able to skim and scan web pages with brutal efficiency

* Able to read selectively while ignoring suspected advertising spots

<b>Don't Underestimate Your Readers</b>

Read enough articles on web writing and you'll hear the phrase ""short attention span"" used to describe web readers. Nothing could be further from the truth. A short attention span implies some kind of mental deficiency, a handicap of sorts.

On the contrary, the average web reader is anything but handicapped. They don't suffer from short attention spans -- they enjoy heightened powers of selectiveness.

They don't scan pages because they're averse to reading -- they scan pages because they know there's a lot of bad websites out there, and they've developed the tools to screen them with great efficiency.

So if you want your website to engage the reader, and ideally evoke a response, you must first get the reader to stop. You must use words, images or a combination of the two to tell the reader, ""Hey, you've found something worth your while. Slow down for a minute!""

If your website fails in this regard, it fails entirely.

On a personal marketing website, the obvious goal is to motivate or persuade the reader. To channel them toward the desired goal. And speaking of ""channels,"" it's about time for an acronym.

<b>SECTO</b>: Stop ... Engage ... Channel ... Tell ... Offer.

Keep SECTO in mind when building (or having built) your personal marketing website, especially on those pages where you're trying to evoke a response.

<b>SECTO:</b>

* Stop the reader (perhaps with your headline, imagery, or a combination of the two). * Engage the reader with relevant content that delivers on the headline's promise.

* Channel the reader toward the specific action you want them to take.

* Tell the reader how to take that action.

* Offer the reader an incentive or reward for taking that action. Statistics show that 77 percent of buyers use the Internet at some point during their home search. With numbers like that, your mission is clear -- you must have a website to stay competitive.

The question is, what have you done to make your website more effective than the websites of all your competitors?

About the author: <b>Brandon Cornett</b> has worked as a writer and advertising manager within the direct mail industry. He now dedicates his time to helping agents and brokers improve their <a href=""http://www.armingyourfarming.com"">real estate marketing</a> programs. His website guide and his free newsletter are both available at: <a href=""http://www.ArmingYourFarming.com/products"">www.ArmingYourFa rming.com</a>

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Wednesday, June 25, 2008

Are You Content With Your Daily Output? 3 Critical Changes That Will Triple Your Production Rate

Author: Dina Giolitto

Article: I'm an internet marketer just like you are, so I know how crazy things can get. Trying trying trying for better page rank, all the time. Emails flying in from everywhere and you just can't keep up. Juicy network posts distracting you again. Server trouble, client rush jobs... and uhh... what was it that you had planned to do today? Following are Five Critical Steps You Can Take Right Now to get on the path to better productivity, laser-focused marketing and more PROFIT.

1. Train Your Brain to Think Mostly Marketing Thoughts.

I get so upset when I see my friends digressing again and again on their blogs and in their emails. That's because I know that with every non-selling focused piece of content they produce, they just wasted at LEAST an hour writing pointless copy, and then probably two more hours responding to the onslaught of reactions they got. You MUST focus your mind if you want to get ahead in this industry. When I meet marketers who are able to stay 90% on track with room for a wee bit of fun, I smile to myself because it's my goal to be just like them, always. It should be yours as well!

2. Look for the Golden Opportunity No Matter How Crappy Things Seem.

Another thing that can majorly throw you off course: disappointment. What happened today that got you down, and what did you do? Instead of dwelling on the negative and complaining to people, train yourself to take immediate corrective action. Didn't land that job contract? Pick up where you left off in your article marketing campaign. Server keeps crashing? Log off, step back and devote 20 minutes of your attention to the email marketing campaign you said you were going to write. When you feel scattered, it's because you are scattered. Take some time to regroup and then streamline your effort toward getting six new tasks that you WILL accomplish today.

3. Be Slick About Where You Put Your Existing Content.

Let's suppose you have a plan to release 20 new articles, send an e-book of brand new content to your subscribers twice this month, and post in your blog at least twice a week. In what order will you set out to accomplish these tasks for the least amount of work for you? Do this: write ten fresh articles, pack them up in an e-book BEFORE you distribute them to the article websites, and send to your subscribers with an alert about ""never before released info!"" Once the excitement dies down, use the same ten articles to post on the web everywhere you can. Choose a few from the pile and post to your blog. Repeat the procedure for the next ten. You just saved yourself a bundle of time.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Copyright 2005 Dina Giolitto. All rights reserved.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

About the author: Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Tuesday, June 24, 2008

Email marketing the easy way

Author: Andrei Smith

Article: What is email marketing?

Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. All of the before mentioned activities are very legitimate business efforts, as long as you respect some unwritten rules and as long as the list of emails you use is what is called 'targeted', in other words the names came from a database generated by your marketing division and represents your existing client base, a carefully selected list of potential prospects or a list of people who opted in to receive your messages.

If instead of the above you use a list that you bought (you know, ""25 million guaranteed AOL email addresses for only 19.95 - plus shipping""), or are doing it without warning the people on your list, or using other shady methods, then you are considered a spammer and what you are sending is spam, bulk mail, unsolicited email, basically, the main enemy of all things virtue and life in general. Yes folks, it is that easy to be labeled as a spammer, and very hard to get out of it. Once your message is considered unsolicited, you will immediately be put on zillions of black lists, side by side with those who promise inches and inches of extra extremities and hours and hours of ecstatic pleasures (for only 3 easy payments and some handling fees).

Sound pretty risky, so why bother?

Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require paying out commissions. Telemarketing results in high long distance bills, often without great results, as people become more and more blood thirsty toward the people on the other end of the so called cold call.

So why not just use my personal email or my company's mail server and some mailing software?

In the early days of email marketing (that is, before the art of penile enlargement was crafted), that's exactly what people did. They would gather all their emails into some primitive version of a spreadsheet, fire up some mail merging program, hook it up to their corporate mail system and voila, thousands of emails were flying away.

Today, the scenario is certainly possible, but let me tell you in a simple set of scenarios what can happen:

One of the many not-for-profit groups that decided to police the internet will intercept that a large number of emails were generated and sent by a server near you (yep, they can do that). In order to protect the civilized world from those who spread spam, viruses and other vermin, they will put you on a list of threats to humanity. Those other nice corporate folks who were your indented recipients, have an IT department that gets constantly yelled at by angry users who get emails with naked people. Well - Mel, their IT guy decides to put up an anti-spam system that links to that not-for-profit's database of known spammers (oh yeah, did I mention you are now a 'known spammer'?) and block your emails. Your emails might actually be blocked so well that your company will have a real trouble communicating via email and your IT folks will all go nuts and/or get fired.

Basically, not so good. Other things that can happen are: you'll have to build some opt-in / opt-out system, in some states there are laws that require that you make it very easy for your audience to unsubscribe, you'll have a hard time formatting your emails in a decent, eye pleasing way, etc.

Lastly, the process of sending thousands of emails and managing lists, subscribing and unsubscribing people is tedious and just plain annoying. The only way to do it is with a maximum degree of automation, or, the better solution - to outsource to a company that does it professionally.

Folks, I am known for promoting the ""do it in house"" concept, and am not that big on outsourcing. But when it comes to mass mailing... I say stay away from it and let the professionals do what they do.

If you are worried about cost, know that the fee you pay for email marketing services, will still cost less than the continued overhead and expenses of the traditional options, not to mention the great possibilities of reaching a much larger audience, much faster (practically instantly).

What to look for in an email marketing company?

1. Automating Your Subscribe and Unsubscribe Requests

Many email marketing companies will provide you with exact HTML code you need to paste to your site to have a subscription form on your web site. The better services also provide a link at the bottom of each email that enables subscribers to update their information or unsubscribe from a list, automating everything for you.

2. Personalization of Emails

Another powerful feature of many email marketing services is the ability to use mail merge capabilities to personalize each email that you send. The better services allow to have custom fields, additional to the standard first name and last name.

3. Bounceback email handling

Bouncebacks are emails that are sent to email accounts that no longer exist or are full, blocked, etc. Essentially, you'll get a response stating that your message did not make it. All email list management software programs are able to manage subscribe and unsubscribe requests and send out messages, however without integrated bounceback email handling all the non-deliverable emails will be sent back to you, a rather big nuisance if your list is large. Ideally, the email software you use will be able to manage your bouncebacks for you. Whenever a bounceback is received, the software makes a note of the address and if another bounceback is received the email address will be sent to a list of dead addresses.

This remove capability is extremely important since if you continuously send out emails with many bouncebacks you may be blacklisted as a spammer. This is something you really want to avoid at all cost.

4. HTML email

The ability to send out HTML emails has been around for quite some time. Most email marketing companies support the ability to send out messages that include graphics and formatted text. This is surely something you'll want to look for. However, not all of your users have the ability to view email messages in HTML format. This percentage is usually between 10-20%. Instead of seeing your aesthetically pleasing email they might see a string of meaningless code. Using most email list management programs, these 10-20% of users will open up emails from you and be very inclined to call you a spammer.

To avoid this, look for companies that use multi-part MIME to send out messages. When you send an HTML email in multi-part MIME, users who do not have the ability to view HTML messages will receive the email in the usual text format.

So who should you use?

Do your homework, read reviews, eventually, make use of a trial account and see if it fits your needs. I currently use Intellicontact (Owned by Broadwick Corporation, a company specialized in software that improves communication efficiency for businesses) - check them out at http://www.bsleek.com/emailmarketing - they do everything I told you about in this article, plus more.

About the author: Andrei co-owns bsleek ( http://www.bsleek.com ) - a site that specializes in web hosting, design, promotional items, printing, CD Presentations and more. Andrei is on the Board of Consultants for Daterade.com and has amassed an extensive technical knowledge and experience through his career as the CIO for a major travel management company and through his past careers in military research, data acquisition and aerospace engineering.

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Monday, June 23, 2008

How to Effectively Market a Small Business under Budget

Author: Natalie Aranda

Article: The process of starting a business, small or large, is the same - business ideas, business registration, financing, product or service development, marketing, sales and customer support. A right business idea is critical to the success of a new venture. The business you are in should be the things you're passionate about and have enough knowledge, experience and talent to compete. While a business with venture capital or other financial backup has sufficient capital to kick off a thoroughly planned marketing campaign, marketing of a small or home based business is often under budget.

<b>Business Cards</b>

Distributing business cards is one of the most popular and inexpensive ways to market or advertise your service. Though you can do <a href=""http://www.latenightprinters.com/"">business card printing</a> yourself using many different <a href=""http://www.latenightprinters.com/"">business card templates</a>, it's wise to spend a little money to order professional designed business cards. For as little as $20, you can order 500 business cards. Color business cards will cost a little bit more.

<b>Internet Marketing</b>

A professional Web site is next thing you must have to promote your products or service so that the prospects can obtain information about your business 365 days a year and 24 hours a day. Affordable Web hosting costs as little as $25-$50 a year. For another $80, you can have one or two simple Web pages. If your customers are likely looking for the service on the Internet, $50 on PPC will actually bring you a few customers and generate handsome revenues.

<b>Traditional Ads</b>

Needless to say, your business should be listed on Yellow book or local phone directory. Ads on local newspaper and flyers will bring you business from your local community.

Starting a home-based or small business isn't all that harder. It's lot of trial and error. It takes a lot of harder work to truly succeed.

Copyright @2005, 4th Media Corporation

You have permission to publish this article electronically free of charge, as long as the bylines and links in the body of the article and the bylines are included.

About the author: Natalie Aranda is a freelance writer. She has great experience with using business cards to promote her website that offers <a href=""http://www.moonsome.com/valentine/"">Valentine's gift ideas</a> and <a href=""http://www.moonsome.com/anniversary/"">anniversary gift ideas</a>. A color business card works even better.

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Sunday, June 22, 2008

Ideal Customers - What Do They Look Like?

Author: Kerri Salls

Article: It's such an easy question to ask: ""Who's your ideal customer?"" And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she's struggling to reach either one. I'm not surprised.

My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they'll find you. Being a little more realistic and responsible, you have to actively seek them out. When you find them or reach them you must:

* identify the problem they have that you can solve, and * sell them on your solution.

Before you determine your ideal client you must assess all possible clients in the broader niche you are in. Some prospective clients will be too expensive to serve. Some will be too expensive to sell. Some will never be satisfied. Then again, some others will be ideal clients.

So what will an ideal client look like? One or more of the following must be true:

- They find your product/service offering to be valuable. - You offer a solution to at least one of their important problems. - You create opportunity for them. - Purchasing from you is a good investment for them.

Do you know who these customers are? Without them your business plan has no validity. Without them your marketing strategy will fall flat. Without them your vision of success is like a hot-air balloon that runs out of gas before it catches a thermal current to help it soar.

To sell well you must know your target market. Know what they want and what they need. If you don't know, or you aren't sure, find out.

Concurrently check in with your own business vision and mission. Why? Because, if you pick an ideal customer niche and you sign up to deliver a solution to their problem it had better be:

* something you are passionate about * something you can be the best in the world at * something extremely profitable for you

About the author: Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml

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Saturday, June 21, 2008

7 Quick And Easy Steps To Manage Your Time More Effectively

Author: Jason Tarasi

Article: The internet is one of those things in life that borders on the verge of a good versus evil battle. It can be the greatest money making tool in existence, or the most malicious time waster. When people venture into the business of internet marketing, they often think it's going to be a piece of cake. Most people who decide upon internet marketing as a business venture love the internet to begin with and want to unleash its evident power to their advantage.

Sometimes these web lovers are sorely disappointed because it seems that they work for hours upon hours and don't get anything accomplished. That, my friends, is the nature of the beast!

If you intend to do business on the internet, you absolutely have to be disciplined in order to manage your time. Here are 7 steps to doing a better job of it:

1. Set work hours

It is so easy to waste time when you should be working and to end up working unreasonable hours. Internet work can seemly turn into an addiction overnight if you don't set specific work hours and stick with them.

2. Schedule play hours

Don't spend your work hours playing - surfing the net, visiting internet forums or participating in chat rooms. Set aside leisure time for such activities if you are prone to them.

3. Schedule communications

Set specific times during your work hours to open email. This should usually be the first thing and the last thing you do each work day. If you open your email periodically and respond to it, your work hours can be eaten up in a hurry! Turn off any indicators that tell you you've got new email.

4. Block the SPAM

Use a SPAM blocker to isolate or block SPAM email and keep it up to date. Use a separate email address for your business and personal email. Open personal email during your leisure time and business email during your scheduled communication time within your work hours.

5. Make a long-term plan

Make a long-term plan of what you wish to accomplish through your internet marketing. Having a vision with milestones and deadlines will keep you focused and working purposefully day after day.

6. Plan your days

Plan your days ahead of time with a ""to do"" list that ensures important things will get accomplished. Always plan a little time for unexpected interruptions or demanding little emergencies.

7. Kill the messenger

If you use messenger programs such as MSN Messenger or Yahoo Messenger, log out during your work hours. If you conduct business communications through the messenger program, open separate accounts or block contacts so that only your business associates that you need to be available to can contact you via the messenger program during your work hours.

Implementing these 7 simple tips will help you to master your time and will skyrocket your productivity!

About the author: Jason Tarasi Publishes His ""Underground Marketing Articles"" Weekly. Who Else Wants To Join One Of The Top Free Marketing Websites In The World And Gain Access To Our Vault Of Free Marketing Information, Webmaster Tools And Software? <a href=""http://www.freeclassifiedlinks.com"" title=""http://www.freeclassifiedlinks.com"" target=""_blank"">http://www.freeclassifiedlinks.com

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Friday, June 20, 2008

Creating Customer Loyalty For Your Business

Author: Chris Swemba

Article: Creating Customer Loyalty for Your Business

Strategize and Plan For Loyalty!

These four factors will greatly affect your ability to build a loyal customer base:

1. Products that are highly differentiated from those of the competition.

2. Higher-end products where price is not the primary buying factor.

3. Products with a high service component.

4. Multiple products for the same customer.

1. Market To Your Own Customers

Giving a lot of thought to your marketing programs aimed at current customers is one aspect of building customer loyalty.

When you buy a new car, many dealers will within minutes try to sell you an extended warranty, an alarm system, and maybe rust proofing. It's often a very easy sale and costs the dealer almost nothing to make. Are there additional products or services you can sell your customers? Three years ago my house was painted, and it's now due for another coat. Why hasn't the painter called or at least sent a card? It would be a lot less expensive than getting new customers through his newspaper ad, and since I was happy with his work I won't get four competing bids this time. Keep all the information you can on your customers and don't hesitate to ask for the next sale.

2. Use Complaints To Build Business!

When customers aren't happy with your business they usually won't complain to you - instead, they'll probably complain to just about everyone else they know - and take their business to your competition next time. That's why an increasing number of businesses are making follow-up calls or mailing satisfaction questionnaires after the sale is made. They find that if they promptly follow up and resolve a customer's complaint, the customer might be even more likely to do business than the average customer who didn't have a complaint.

3. Reach Out To Your Customers!

Contact with current customers is a good way to build their loyalty.

The more the customer sees someone from your firm, the more likely you'll get the next order. Send Holiday cards, see them at trade shows, stop by to make sure everything's okay. Send a simple email newsletter to your customers-tell them about the great things that are happening at your firm and include some useful information for them. Send them copies of any media clippings about your firm. Invite them to free seminars or exclusive events. The more they know about you, the more they see you as someone out to help them, the more they know about your accomplishments-the more loyal a customer they will be.

Recommended Tool: Loyal Email

The Loyal Email solution enables businesses of any size to communicate directly with customers via permission-based email campaigns which helps companies save time and money while increasing sales and customer loyalty.

This solution is geared towards companies whom want to harness the effectiveness and cost efficiencies of email communications but do not want the hassles of managing their own program in-house. Loyal Email is a 100% managed service which doesn't require any additional investment in hardware, software or personnel. They take care of everything so you don't have to. Get your own custom designed email marketing and customer loyalty program at <A HREF=http://www.loyalemail.com>http://www.loyalemail.com

Wishing you great business success,

Chris Swemba Kinetica

About the author: Chris Swemba is the founder and CEO of Kinetica Media, an internet marketing company that develops and implements affordable internet marketing and website design services. Please visit http://www.kineticamedia.com for more information on our customer-generating products and services.

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Thursday, June 19, 2008

Free Advertising Among The People You Know

Author: Kerri Salls

Article: Yes you can do it without being loathsome

Parties are times of celebration. They can also be a fun opportunity to network with people you don't often get to meet or be with.

This is the season for weddings, graduations, college reunions and family reunions. At these events, everyone knows why you are there. Take advantage of that connection.

They know you in connection to the bridal couple at a wedding reception, the new graduate at the graduation party, your class year at the college reunion, or who is your mother/father, son/daughter at the family reunion. But have you laid the foundation so well and so broad that they all know what you do, what business you are in, and who your market is?

Often we don't see these people enough to keep up. So celebrations are a great relaxing time to get the word out in a low key way and have fun at the same time. And if networking is not usually your cup of tea, this is a safe environment to practice.

Obviously, you don't want to be known as the MLM person cruising the room to recruit everyone within three feet. But, you do want them to know what you do and to become a great referral source for your business when they meet someone who is an ideal prospect for your business. They can't help you if they don't know what you do. Here are a few basic guidelines I suggest when you talk about work at social occasions.

- Don't ask for names - rather leave the door open for you to followup with a phone call.

- Don't sell - you don't want to become persona non-grata.

- Don't book sales appointments or bring out your datebook - followup with a phone call to do that during business hours.

- Don't hog the conversation - If you find yourself engrossed with one person more than 30 minutes, you need to close the conversation and move on. Your listener did not come to the party to hear a sales pitch by you.

- Don't corner anyone - As tempting as it might be to try to hook an ideal client, strategic partner or person of influence. Don't do it. You'll burn too many bridges.

- Do be specific about who your ideal prospect is, the person, title, company size, industry, niche, etc. - This makes it easy for your listener to relax knowing you are not targeting him.

- Do clarify what problem you solve - This will engage your listener in the benefits of your product/service.

- Do brag on one or two recent successes, opportunities, or achievements - At celebration events, everyone is in high spirits, so good news will be well received.

- Do move about the gathering and meet lots of people - if they don't know who you are, they won't be able to tell their friends about you.

When they remember you after the party, you want them to still like you and enjoy your company. To be memorable, it is important that you spend more time asking about them than talking about you. It's that easy to get free advertising among people you know at all the festivities this spring.

About the author: Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml

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Wednesday, June 18, 2008

Is Offline Advertising Effective For E-Commerce Websites?

Author: SearchArticles.net

Article: Gaining new customers for your e-commerce website is very important to keep you in business so you are probably considering all the different types of marketing that will bring in new business. Since you have an e-commerce site you have probably considered every possible type of online advertising, but has offline advertising crossed your mind? It may have or it may not, but regardless you are surely interested in knowing whether offline advertising can benefit your website and increase your traffic and ultimately sales.

The answer whether offline advertising works or not depends significantly on where you advertise.

Offline Advertising Options

Advertising your e-commerce site offline can really be a boost to your sales if you know where to advertise. For example, if your e-commerce website sells custom printed t-shirts and you have your web address printed on each t-shirt you sell then there will be plenty of people walking around advertising for you! This is the best offline advertising because you don't have to pay for it or put in much effort.

Another great offline marketing strategy is billboards. This might seem odd to you, but a strategically placed billboard ad can really garner you some business. For example, if your e-commerce site sells antiques then a billboard advertisement in the heart of antique country with something to the effect of ""Didn't Find it Here? Check Here"" with your web address underneath will surely increase your traffic and your sales.

Advertising in newspapers, magazines, and even on television are other offline ads that are effective for your e-commerce business as long as you do some research so you know your market and who you are marketing to with the offline ad.

Advertising, On and Offline, Just Makes Sense

If you advertise online for your e-commerce site then that is great, but advertising offline has some perks as well and you will reach people that are not necessarily Internet savvy. However, if your advertisement is good enough then those individuals might give the Net a try just to check out your site. So, always evaluate all of your advertisement options, even those offline, before deciding on the best advertising strategy. A little bit of online advertisements mixed with a little offline advertisements will really round out your marketing plan and be successful for your website.

About the author: <a href=""http://SearchArticles.Net"" title=""http://SearchArticles.Net"" target=""_blank"">http://SearchArticles.Net features over 13,000 articles including thousands of tips for marketing and advertising. Visit <a href=""http://www.SearchArticles.Net/marketing.cfm"">http://www.Sea rchArticles.Net/marketing.cfm</a>

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Tuesday, June 17, 2008

CRM: Keeping Customers Loyal

Author: Richard D S Hill

Article: Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever.

Customer relationships are a company's most valuable asset - worth more everything else combined as no customers = no business. Getting and keeping more customers who stay with you longer is crucial. If your customers are loyal to your business, they will be much more likely to choose you over your competitors. Loyal customers will be much more likely to tell their friends about you. Loyal customers spend more and bring in even more new customers. Loyalty is immensely valuable. Research has shown that a 5 percent increase in customer retention rates results in a 25 percent to 95 percent increase in profits.

It's easy to say customers are our most important asset but turning CRM strategy into bottom-line results is hard work. It means winning the battle for customers' hearts and minds every day, with each interaction at every customer touch point. Long-standing relationships only arise from trust gained over many transactions and by customers' belief that the company wishes to keep them around rather than drive them away.

Creating a customer-focused company starts with the definition of a CRM strategy, which must then be filled out with new work processes, organizational changes, and even a revamped corporate culture.

To create customers for life, customers who will become advocates with the perception (and don't forget that perception is reality) they need to believe that you do what's best for your customers, not just what's best for your bottom line.

To do that you need to:

1) Find out what customers want and know what you are providing matches that. Do not start with the bottom line. Profit and cash flow are residuals of attention to the needs and preferences of your customers. Of course, profits are crucial. But long-term cash flow and profits come from regular customers.

2) Be honest and keep things simple, listen, communicate openly and keep your promises. Deliver what you say you will. Far too many businesses focus on ways to keep customers, only to lose sight of the fact that their product or service simply isn't what it should be. Make certain that the core of what you do is deserving of long-term customer loyalty, and then look for ways to nurture it. Make it simple to do business with you.

3) Practice what you preach and preach what you practice. Treat your customers like you would like to be treated and then go even further by, in that classic phrase: exceeding their expectations. Give customers reasons to stay. Great service or products are terrific, but it never hurts to lure customers into the long-term fold. How about discounts for regular customers? Customer loyalty is needs to be appropriately valued and rewarded.

4) Nurture employees. ""Old-fashioned"" solutions still provide the edge. Research shows that a personal relationship with your employees is the key to keeping customers loyal and that happy staff keep customers coming back. Treat your employees as you would want to be treated year after year. Not only does that encourage staff to also do their bit to entice customer loyalty, it's emphasises a supportive, responsive environment. Employee loyalty needs to be appropriately valued and rewarded.

5) Use sensible marketing practices. Not many people enjoy being inundated with telephone calls and mailings so don't do it! Test, test, test and track the customers who come back. Once you know who your best customers are, the real work begins--convincing them to stay forevermore. Repeat purchase and retention rates capture the real financial ramifications of whether or not a company is delivering high value to its customers.

6) Know the value of your customers, segments and groups. Know who is likely to be loyal. Some customers are more trouble than they're worth. Monitor what goes into keeping a customer satisfied; if it's too costly or simply too much work - it's wrong to say that everyone should be a lifelong customer.

7) Use effective CRM systems, don't let the systems use you. Don't be driven by the vendor or consultant - use them, they're likely to know the technology far better than you. But let customers' needs and everything above drive how you use the technology. Remember it is an aid not an end.

That's all there is to it!

About the author: Richard Hill is a director of E-CRM Solutions and has spent many years in senior direct and interactive marketing roles. E-CRM - http://www.e-crm.co.uk - helps you to grow by getting you more customers that stay with you longer. We provide practical solutions that pay for themselves. We help you to make sure that your marketing works.

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Monday, June 16, 2008

The Wonders of Short Run Printing

Author: Viojieley Gurrobat

Article: Oftentimes, businesses don't always need large quantity of printing needs. There are times when they only need a hundred or even less. When the need for little yet fast printed materials arises, business owners are often confronted with financial problems. This is because in the business world, the more you order the cheaper the price so if you need only a few copies that would cost you quite a bunch of money. It could be a big problem for you especially if you need the printed materials so badly but you do not have the money to compensate for it.

Fortunately, printers and customers alike are seeing the value of short run printing. Both printers and customers have to work together to be able to minimize the cost of printing in small quantities while maintaining high quality print outs. That is why most printers carry out their work using state-of-the-art equipment to make sure of consistently good results, no matter what the size of the order. Short run printing is not only confided in the scope of black and white prints. With the highly competitive market that we have today, it is amazing to know that color printing is also available in short run prints. Businesses need catchy and captivating print materials and the only way to achieve that goal is to have those cards, newsletters or brochures printed in colors.

Aside from being cost effective and available in just a short period of time, short run printing services reduces risk of obsolescence for time sensitive printed materials, increases cash flow by getting the marketing materials out faster and lowers inventory cost of your products. Having your promotional materials out as soon as possible can not only offer better sales but also a good boost in your company image. After all, the last thing that you would want for your business is to loose customers because of failure to immediately inform them of your special events. Obviously, you would not want to miss this opportunity to entice customers. But if you were not able to release those flyers or posters in time you might just loose a number of them.

Nevertheless, choosing the right short run printing requires a considerable amount of skill. It involves both time and patience to come up with the right results. As part of the growth of online sales, short run printing retailers has brought their services in the virtual market making it much better and faster for individuals to get hold of their service. One of the big advantages that online short run printing businesses have over traditional short run printing services is the capacity to adjust in response to changes in the marketplace. Hence, it is now time for us to appreciate and take advantage of these printing services that we have previously could only dream about.

About the author: #resource_html#

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Sunday, June 15, 2008

Is Colour really Important to your Business?

Author: Kelly Molson

Article: The colours you choose to represent your business can say a lot, so are you sure the ones you've used in your designs are saying the right things?

Certain colours are naturally associated with particular industries. Green for ""green"" companies or environmentally friendly associations, Blue is used for water companies or legal/financial businesses, and I guarantee Purple makes you think of chocolate! But what about the rest of them.........

Red say's powerful, passion, love, heat & strength. Virgin, Vodafone and Coca Cola all rely on Red to stand out. It's easy to remember these companies as soon as you see red.

Yellow is bright & optimistic and can suggest sunshine & warmth. The golden arches of McDonalds are recognised the world over as a welcoming place, but be careful, it can also represent cowardice!

Blue, the colour of safety, truth & dignity. Many financial associations such as Barclays us the positive hues of blue to communicate a safe and secure place to place your money!

Green is the colour growth & nature, and has been used by environmental agencies & charities alike. Oxfam, BP and Holland & Barrett all use the positive colour in their branding.

Purple conveys wealth, intelligence & sophistication, which is why Cadbury chose it for it's velvety yummy chocolate! It does have some spiritual associations too, the Catholic faith relate it to mourning.

Brown can mean trust, but is also seen as old fashioned and frumpy in some people's eyes. Fashion & Interior trends have seen Chocolate Brown becoming increasingly popular. It's especially used in coffee bars to simulate a relaxed atmosphere.

Orange is warm and autumnal, think pumpkins and walks in the forest. It's reliable and safe, so it's not surprising that Sainsburys, EasyJet and of course Orange have all used it to excellent effect.

Black is for strength, but also globally associated with death and mourning. Organisations can use it to indicate seriousness.

White is traditionally used with other colours such as black. It can portray purity, cleanliness & lightness, but avoid it in Japan & China as Eastern cultures believe it conveys death.

That might all seem a lot to digest but it goes to show colour isn't just about personal preference. Your choices will ultimately be influenced by your companies' aims, goals & the image you want to portray. A few things to remember...

1. Use company colours to tie all your marketing material together. 2. Use colour for impact and emphasis but not too much at once. 3. Use tints and shades for variety and stick to colours from within one colour scheme as much as possible. 4. BE CONSISTENT! This is extremely important when using colour. If all your titles in a page are green, then that should be repeated throughout the whole document. Stick to the exact colour chosen by your designer too. If your logo is blue, find out the CMYK value and use the same blue all the time. 5. Have fun with colour! Take the meanings of colour into consideration, but remember it's good to stand out from the crowd too. I mean, there's nothing cowardly about Rubber Cheese is there!

Copyright © Rubber Cheese® 2005

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Saturday, June 14, 2008

Billboards on Wheels

Author: Viojieley Gurrobat

Article: Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I'm sure you have. This kind of advertising is common nowadays. This marketing strategy is called mobile billboard advertising or simply mobile advertising. Mobile billboard advertising is one of the top growing advertising medium as it offers flexibility and improved message delivery on the streets where your customers are. Business owners often opt for this kind of strategy because they want to stand out from their competitors. You could basically use mobile advertising not only for product launches but also for exhibitions and events, store openings, election campaigns, and seasonal sales among others.

You would perhaps ask, what is the edge of mobile billboard advertising to other mediums of marketing? For one, it attracts a lot of attention. It is a unique way of getting the attention of your target customers. Your customers need not only be the people who would pass by your store or see your poster in one corner of the street but also those who are simply walking down the street or having a cup of coffee in the coffee house. Mobile advertising also spikes competitor's stores. It can probably put you one step ahead of your competitors.

Imagine you are a business owner who have recently avail of mobile advertising and you were walking along the street on a great Saturday afternoon on your way to the mall to go shopping. Then suddenly your attention was caught by this truck that has large speakers on it playing a festive upbeat tune. When you turned around you see this colorful picture of a beautiful resort that looks almost like paradise. Then you realized it was your own advertisement there blissfully making its presence on the streets. You turn around to see how many people noticed it like you did. You would be surprised to see that most people turned around to check out the loud truck. It's a great feeling isn't it that people check out your advertisement even for just a few seconds?

But then again, you would probably wonder whether mobile advertising cost much. Surely you can't afford another costly advertisement. But the good news is mobile advertising cost lower than other outdoor mediums of advertising. Compared to print, radio and regular billboards, mobile mediums cost cheaper. If you do choose to try mobile billboard advertising, you are perhaps providing your business an innovative marketing tool at an affordable rate.

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Friday, June 13, 2008

Marketing Your Art Through Art Shows and Festivals

Author: Kelli Swan

Article: <b>Marketing Your Art though Art Shows and Festivals</b>

If you are a budding artist, one of the easiest ways to market your work is to sell it yourself. And one of the best ways to do this is to exhibit in Art Shows and Festivals. Following are some hints for getting started:

<b>Finding the Shows</b>

Many states and localities have Art Leagues and Associations which list local Art Shows. Make sure to start with these organizations. For nationwide listings, try either Sunshine Artist (artandcraftshows.net), artfairsource.com or festivalnet.com. Once you identify the shows that interest you, you can write or email the contact person of each show for an application.

<b>Filling out Applications</b>

The first thing to note on an application is the deadline. Many shows will not accept entries received after that date. The application will outline the show regulations and fees required. Art Shows vary extensively in rules and regs. Most of the better (i.e. potential for sales) shows limit artwork exhibited to that which is hand-made. Any reproductions, even 2-dimension prints, may be limited or not permitted at all. Make sure to read the application completely before applying to the show!

<b>A Note about Fees</b>

In most cases you will need to send two separate fees with the Art Show application. The first is known as a ""Jury Fee"" or ""Screening Fee."" This fee is non-refundable, and must accompany the application. Jury Fees generally range from $5 to $30.

The second fee is the ""Booth Fee."" This is the fee you pay for space at the show. A standard booth space is 10 foot by 10 foot. Depending upon the size and quality of the event, the Booth Fee may range from $25 to $400 or more. Some shows require this check upfront with the application. Other shows request the Booth Fee upon your acceptance into the show.

After the jury has reviewed your application, you will receive one of three replies: A Letter of Acceptance, A Letter of Rejection, or a Stand-by (Wait List) Notice. The first two replies are self-explanatory. The ""Wait List"" letter simply means that your work did not quite make the first cut, however you stand a chance of being called in to do the show should someone else cancel. It is your choice to remain on the Wait List or to withdraw from the show altogether.

<b>Slides</b>

In most cases, 35mm slides of your work will be required with the application. Some shows are starting to request electronic scans, however many still require the slides. Either way, quality is requirement number one. Whenever possible, you should spend the money to have your art professionally photographed. Remember that this is the only view the art show jury will see of your work. Two dimensional artwork should fill the slide area -- no matting or framing should be visible. Three dimensional artwork should have a very simple background which compliments the art.

Many shows, particularly outdoor shows, will require a ""Booth Slide"" or photo as well. In this case the art show is looking for a picture of your entire display. It goes without saying that this picture should look as professional as possible. To get a good shot of an outdoor display with canopy, try taking the photo on a slightly overcast day (to eliminate hard shadows) and leave the top of the canopy for nice lighting. Your display should be clean, simple and free of clutter.

<b>Booth/Display</b>

Canopy -- If you are planning to do outdoor shows, you will need a canopy to protect you and your work from the elements. This is not the place to save money. Buy the best canopy you can afford. Talk to any artist who has ever lost $1,000's of dollars of work to wind, rain, etc. and he/she will confirm this. Two of the better canopies are the TrimLine Canopy by the Flourish Company and the Light Dome Canopy. Canopies are offered with many options, including see-through material for skylights and doors, awnings, carrying cases, and more.

<b><i>Display Panels --</b></i> For two dimensional art, you will want standing panels so that you can hang your framed pieces. You may also want a ""flip bin"" or two for matted, unframed prints. The panels should be fabric-covered, as plain grids tend to have an unprofessional look. Some of the best panels come from ProPanels.com. This company also makes pedestals for displaying three dimensional work. The Flourish Company makes panels which attach to their canopy.

<b><i>Weights --</b></i> Weights are a necessity for canopies. You never know when the wind will kick up, and canopies can turn into flying parachutes. All four legs of the canopy should be weighted. Sand bags and cement blocks work, but a nicer look can be achieved using 3""-4"" pvc pipe. Just cut 2-3' sections of pipe. Cap one end and fill with either cement or sand. Then cap the other end with a screw eye hook in the cap. This way you can secure the weight to both the top of the canopy rails (using a rope) and the bottom of the canopy legs (using utility ties.)

<b><i>Weather --</b></i> Make sure to plan for the elements! This may mean rain gear, sunscreen, extra clothes and the like. Also, your art work should be transported/stored plastic bins as opposed to cardboard. Consider purchasing a heavy duty dolly. Not only will this make getting your display from the vehicle to the display area easier, the dolly can also serve as an above ground table for storing artwork behind your booth.

<b>Hotel arrangements</b>

If you are planning to exhibit out of town, make those hotel arrangements as soon as you are accepted into the show. While an art show alone usually does not fill all the local inns, you may find that other events are in town for the weekend to coincide with the art show. This may make finding last minute lodging difficult.

<b>Payments</b>

Consider in advance what forms of payment you will accept. While ""cash only"" is a nice arrangement for the artist, it generally results in lost sales. If you plan to accept checks, make sure to check identification when accepting the check. If possible, try to get a merchant account before the show so that you can accept major credit cards. This will definitely improve your chances of sales. Most banks offer merchant accounts, though these days you will probably find better terms and pricing online.

<b>Marketing Materials</b>

Even if people are interested in purchasing your work not all customers will make purchases at the show itself. It is important to let them know how to reach you later. At very least, have professional business cards ready. (Try vistaprint.com.) If possible, also take flyers, brochures, price lists and other materials which you can hand out. And don't forget sales slips/receipts.

An ""Artist Statement"" (telling about you and your work) should be posted in your booth. People want to learn about you!

<b>Attitude and Presentation</b>

One the day of the show, make sure to SMILE! Purchasing artwork is a joyful occasion for most people. Few will transact with a grouch! It is also important to make a good impression on the show committee. One sure way to *not* get into future shows is to growl at a committee member. One last note, dress comfortably, but neatly. The paint-stained clothes should be left at home. You are in ""selling"" mode now and should dress accordingly.

About the author: <i>Artist and Designer Kelli Swan specializes in Pencil Drawings and Graphic Design Services. Her artwork is available through http://www.pencilplace.com. Her Horse Lover Gifts and Dog Lover Gifts are at: http://www.cafepress.com/kelliswan. Kelli's Graphic Design Services are listed at http://www.cygnetgraphics.com and her Gift Ideas are at http://animallovergiftplace.com.</i>

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Sunday, June 08, 2008

How To Create Subjectlines That Actually Get Read

Author: Keir Smith

Article: © Copyright 2005 by Keir Smith

Okay, so you've got an opt in list and a great product that you think your list members would benefit from.

Now what?

You need to package it up and make an offer to them right?

So you put together what you think is the perfect offer. Put it in your autoresponder, then click the send button.

Next a week goes by and there isn't any response from your mailing.

A quick check of your stats for the week confirms that.

What gives?

More than likely, it's probably your headline that's the blame.

Your headline didn't hook em, it didn't dig deep into the mind of your prospect.

That's what you want your headline to do. To hook your prospect with a promise. That's it. You want your prospect to feel like it's really important that they read your email now instead of later. If they get a chance to put if off until later, then you can kiss your sale goodbye.

However, we're going to briefly cover 5 ways to get your email subject lines read and opened.

They're 5 subject lines that your prospects like to see in their email boxes, and are most likely to open.

They are:

Subject line 1. Learn how to solve his problems.

If your product or service can solve a problem that your prospect is having, then lead off with it. Say it right up front. In your headline, and again in your opening. Let your prospect know that you can solve their problem with whatever it is that your offering.

For example, I once wrote a headline that said how to get your emails opened and read. Care to guess what my opening hook was?

Yep, it explained how I knew of a way that they could use immediately to start getting their emails opened and read.

Subject line 2: Make money

The second type of headline that your prospects would like to see in their email boxes has to do with an old stand bye. Money!

Now what I'm about to say here is really important so I would suggest you pay close attention.

When it comes to writing about making money in your headline. Where most people blow it bigtime is when they use outrageous numbers. You have to promise numbers that are believable for your prospect. If they've never made $100,000 before in their life, then they're less likely to believe that they can do it sitting at their kitchen table. Even if your product or service can help them make a ton of money, your safest if you go with the low end numbers. Just ask yourself, how much money can they realistically make?

The trick here is to show your prospect how they can make money off of something that they're already doing anyway using your product or service. This will become your hook. Know your market!

Subject line 3: Save money.

Subject line number 3 is really a good one to use if your market is facing some tough decisions. Job outlook, financial turbulence, uncertainty, are all contributors to your prospects wanting to save money. Show them how they can save money but not sacrifice quality and value. Did you get that? Read it again, I'll wait.

That's the big difference that will make your money saving headlines get read more than your competitors.

See, your customers want to save money, but they don't want to sacrifice quality or value. Promise them that they will not lose those 2, and yet still save money, then you'll have a winner. Know your market, it's not always about being the cheapest.

Subject line 4: Learn something about a subject that's important to them.

This has to be one of my all time favorites. Your prospects will crawl over broken glass to get what you have to offer, if it pertains to a subject that's important to them.

Think about it, if your home's 10 year old furnace just went south, and you just heard the weatherman forecast 4 inches of snow and bitter cold temperatures for the night. What would be on your mind right now?

That's right. Getting your furnace fixed.

Now if I sent you an email that promised any furnace fixed in under 2 hours before tonight's deepfreeze, regardless of how old it is...would you at least read and open my email?

I'd bet that you would.

So to find out what your market really desires then you can do a couple of things.

Try a survey.

Ask them what's on their mind. What problems are bugging them most? Which problems would they want to see solved immediately? What do they like most about your product?

Look at trends. Scoot on over to amazon and see what are the most popular selling items. Books, clothing, electronics, you want to check the pulse of your market.

Visit forums related to your product or service and see what problems continuously pop up over and over. Take note. Then make sure your products or services solve them.

It's called research folks. Do this, and you will find yourself in the driver's seat quicker then you could have ever imagined.

Subject line: 5 Eliminate a worry.

If you've done your homework on your market, then you should have some type of idea about the problems your prospects are having. Now it's your duty to help them eliminate those problems. You want to become the person who gave them relief.

Put on your thinking cap for a moment. Your job now is to come up with many different ways of helping them solve their problems. Show them how at every level your product or service will eliminate a worry.

Show them how much better their life will be without this problem.

Know I would like to also mention that sometimes your market will say one thing to you and mean another, so just don't take their word for it. After they've told you what's bothering them, still do more research on your own. You can even put yourself in their shoes. Ask yourself how would you respond to the same situation. How would you solve this problem. Then you can go one step further, and ask yourself what would you like to see in the solution.

Is this it?

Of course not. There are hundreds of ways to create compelling subject lines that make it through the spam filters.

So I'll leave it up to you to create your own swipe file that you can use as a template for creating killer headlines over and over.

About the author: Keir Smith is the creator of http://www.myemailstrategiesexplained.com For even more information on creating killer subject lines that get opened and read plus how You Can Discover An Easy Way to Automatically Build THREE Different Lead Lists At The Same Time With a One-Time Easy Setup

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Saturday, June 07, 2008

Wheelchair Spares

Author: Viojieley Gurrobat

Article: Buying a wheelchair is not merely about providing a disabled individual a means to transport himself. It's more about integrating a disabled person into their society. And when a disabled person has the right wheelchair parts and accessories, he can continue to be a productive member of the community.

Disabled individuals who use wheelchair know that when it comes to buying a wheelchair one of the most important things to consider is the availability of spare parts. Is it easily available when you need them? Are they affordable? Because wheelchairs are used almost everyday this can cause immediate wear and tear to its parts. When this happens, it is essential that spare parts should be easily available to you.

Wheelchair parts that are often worn out include tires, upholstery, batteries and cushions. Different wheelchair tires are used in wheelchairs, so before you change your tire make sure that you are familiar with your tire type so you would not have a hard time looking for a replacement. The cushion is probably the most important accessory in a wheelchair.

Basically, cushions are used to protect the skin from pressure sores. As you are probably well aware of, pressure sores could greatly affect the person's functional activities such as reaching, forward motions or transfers. A lot of researchers have spent a large amount of money in developing cushions to make sure that wheelchair users will be comfortable in their chairs. Because of this you now have quite a choice of cushions based on your needs. Several factors are needed to consider when choosing a cushion. This includes the weight of the person, sitting balance, extent and type of deformities, duration of time he will spend in the wheelchair and skin condition among others.

To make sure that you are comfortable in using your wheelchair it is important that you check it for any signs of wear and tear everyday. You would not want to get in an accident and risk harming yourself, so make it a point to check it at least once in a couple of days if you cannot do it everyday. Remember that many different materials and combination of materials are used in a wheelchair, all of which have both positive and negative characteristics. By better understanding the features and parts of your wheelchair, you will be better able to make choices about your wheelchair. Anytime you need to change parts of your wheelchair make sure that they are compatible with you and your wheelchair needs. After all, comfort is important for a disabled person to be a net contributor in society.

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Friday, June 06, 2008

10 Killer Ways To Multiply Your Sales

Author: kenji sakamoto

Article: Making the first sale is not difficult task but the most important task is how to make more sales by previous sales.I just made 10 tips to boost your salees by using information of privous sales.

1. When you make your first sale, follow-up with the customer. You could follow-up with a ""thank you"" email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.

6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

There are more ways to make more sales but those above strategies are effective, and customers will come back to you. I use those strategies for my business. I hope ""10 Killer Ways To Multiply Your Sales"" will boost your business, too. __________________________________

Brian Sakamoto is the webmaster of http://wwww.marketingonlinepro.com You can read more articles like this at http://www.articleonlinedirectory

About the author: Brian Sakamoto is the webmaster of http://wwww.marketingonlinepro.com You can read more articles like this at http://www.articleonlinedirectory

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