Thursday, July 31, 2008

Google Cash An awesome program for making a living on the internet!

Author: Mark D Fewsmith

Article: <a href="""">Google Cash An awesome program for making a living on the internet!</a>

Google Cash - is an 87 page ebook by Chris Carpenter. It can help you transform your life by utilizing the power of Google's distribution network for your own personal profit. You don't need to be an online expert. PLUS You don't need to have lots of money to start. You can begin with $10 and 2 hours/week of work. You can start making money in less than 15 minutes (that's what the Author claims, actually it took me 6 hours!).One of the best things about the program is you don't even need to have a product to sell. What you do need is a computer connected to the Internet. You'll be able to turn my system into your own private cash machine$$. Earn hundreds of dollars a week to start!! The program only requires a few hours of real work and then a minimum amount of work each week to keep it PROFITIBLE! What Google Cash Does: Google Cash teaches you how to find the highest profit margin affiliate programs with little competition. In addition to helping you find these profitable niches, Chris also shows you how to: find the cheapest distribution, find the best affiliate programs and write compelling ads while you sleep! Learn how to setup, run, maintain, and track your Google AdWords Campaigns.Also included is the 20 Tips for successful Google AdWords Campaigns.As well as a detailed Breakdown of several Profitable Google Campaigns! Google Cash is written in a manner that should work for anybody with half a brain!, even those who know only a little about the internet or marketing. This book is THE guide to using Google Adsense with affiliate networks like Clickbank, it offers very detailed instructions on how to set things up and how the system works. Google cash is great program that really works! If you want to change your lifstyle by being able to work from home then I highly recommend it!! It really works! It is one of those rare programs that you can utilize to make a living online!

About the author: Mark D Fewsmith is the owner of the #1 site for reviews of INTERNET BUSINESSES THAT REALLY MAKE MONEY. Mark has been reviewing internet businesses for over 5 years and has over 8 years of experience selling and marketing products on the internet

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Wednesday, July 30, 2008

Knowing what you should be testing.

Author: Eugenijus Sakalauskas


Accurate testing will show you almos exactly how well you're going to do with each promotion before you send it.

When you're testing e-mail promotions to determine which approach will produce the best results, you'll want to be testing a number of things, including:

Same offer; different subject lines. Test the exact same e-mail promotion in the exact same format and change only line of each. Same subject line; different letters. Use the same subject line And the same format , but alter the body of your letter sligthtly. This doesn't mean you have to write an entirely new letter; instead, try tweaking just one section so you can determine which change makes the difference.

Different opening paragraphs. It's a good idea to create a letter that works , then try a couple of different opening paragraphs. This is area of the letter that will have the biggest impact on your sales, because this is where people make their ""read it or delete it"" decision. Different offers. You don't always have to be testing the effec of different salescopy - you can also try testing the appeal of o offer versus the interest in another.

Different price points. You should always test a few different prices for a new product or promotion. It's amazing but true - a product will often sell more at a higher price then at a lower , discounted price...though often somewhere in between is your best bet. Test at least three prices points for any product.

Different angles. Try a couple of different angles in your promotions.

Different salesletters. If your e-mail promotions link your customers to a salesletter at your web site, try using the same mailing and the same subject line, but linking to different salesletters or web pag ( with different headlines, angles, etc)

Different formats. While we used to send almost all of our e-mail promotions in HTML format , we have recently discovered that our audience is more responsive to mailings in plain text format. Again, if we weren't constantly testing and tweaking our promotions , we never would have learned this.

Short copy versus long copy. Depending on your promotion , the length of your e-mail can play a large in its success. Typically , e-mail that are more than two pages in length don't get read - but this is not always the case. Sometimes , you need tha extra, persuasive text to convince your potential customers that your offer really is the best. Try testing a three-quarter-page email promotion versus one that is closer to one and half pages in length. The single most important thing you can do to guarantee the long term success of you e-mail marketing program is to constantly test every aspect of your promotions. So what , exactly , should you be testing? Anything and everything. You should try testing things like:

Subject lines Offers Opening paragraphs Price points Angles Salesletter Formats

..and this is just the beginning. Fell free to test as many different elements of your e-mail promotions as you can think of. It can only improve your bottom line.

About the author: Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on E-Ezine - Free marketing recourses,articles,website promotion tips. Get FREE info

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Tuesday, July 29, 2008

Now You Can Afford to Have Your Own Online Business

Author: Ann Liu

Article: Are you dream about to have your own online business at a very low start costs? If yes, then you should consider starting and getting into the world of affiliate marketing where you can afford to have your own online business. So what is affiliate marketing and why you should get into it?

Affiliate marketing is an agreement between a merchant and a website owner, or the affiliate. He or she will promote merchant's product in his or her own site by link it to the merchant's website. Every time, someone click on the link in the affiliate website and purchase the goods or service, then the affiliate will get certain amount of money or percentage commission that paid by merchant. The affiliate can only get paid by merchant when a customer clicks on the product link and makes a purchase.

Through affiliates, merchants will have a wider market to advertise a product or service. The more affiliate sites a merchant has, the higher traffic merchants will get. Affiliates are like sales people; they will do the advertising to promote and sell the product, and they will only get paid by merchants once there a customer purchases goods or service.

Because of its pay scheme base on the performance, so affiliate marketing becomes one of the most popular models in today's business world. It is a win-win relationship for both merchant and the affiliate.

Most of all, affiliate marketing is an excellent way to earn money while at home or in your free time because the product already there, which developed and proven by the merchant. All you have to do is to find as many prospects as you can to bring in the profit for both the merchant and the affiliate.

Affiliate programs are usually free to join, thus affiliates do not have to worry about start-up costs. You can find thousands of products and services are available on the internet, you can choose to join any merchants' product or service that is relevant to your website.

If you have no idea of where to go to find the products or which merchant's affiliate program should join and how the commission percentage structured, you can take a look of Clickbank marketplace program at <b> </b>

This awesome program can help you generate revenue that included in their affiliate zone. There are over 50,000 products and businesses in this marketplace. It offers an automated database update system. You receive a commission rate determined by the partner/merchant site from 1-75% through your Clickbank ID. ClickBank cookie features give you commissions on sales from visitors for up to three months after a visitor has left your site. This is one place where you don't have to site around and wait for your checks because it pays you through faster venues like PayPal.

If you want to have an online business, affiliate marketing is the simplest, fastest and least expensive way to start. The best of all for being an affiliate marketer is you don't have to develop a product, stock inventory, deal with orders, shipping and/or customer complaints.

About the author: Ann Liu, an internet marketer and founder of Sign up our powerful, new internet marketing concepts newsletter to receive your 7 part mini marketing course for FREE! Plus other more ...


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Monday, July 28, 2008

Grow Your Adsense Piggy Bank: $30 to $300 A Month

Author: Donna Monday

Article: Maybe you've had your own ""Aha"" moment with Google Adsense.

I had mine earlier this year when I realized I could make more than just pocket change by featuring those now familiar ad blocks on my websites. I had worked hard building my content oriented niche sites and had expected to make decent affiliate income--which never materialized.

You see, most people online (including you and me), are looking for information. I call them ""lookey-loos."" They want to gather information before making a purchasing decision. This is normal behavior. However, if you are looking to earn or make online money via a web site affiliate program, you'll quickly realize that it takes a lot more than slapping banner ads and links on your site.

Although, I've made a modest amount of affiliate income, it didn't seem enough to make it worth my while, in spite of what the affiliate marketing ebook gurus said. That's the point where I decided to put Adsense on my sites. Got nothing to lose, right?

At first I was like ""Cool. A few pennies a day in the piggy bank."" I didn't have to do anything extra for it, so it was kind of an easy way to make some ""spare change."" I didn't care how much I made each day. Anything was better than looking at a big fat zero.

Then something changed. The money accumulating in my Adsense account began to grow. Hmmm. Maybe there's something more to this Google Adsense thing than I realized. Adsense seemed like a pretty decent opportunity to make money online.

This is when I got serious about the potential to make money with Google Adsense. I know I'm just one of thousands of website publishers that has recently discovered that this is one of several ways to make extra money.

So here many of us sit, anxiously checking our stats to see how much money we've made today. What is our CTR (click through rate)? How much are we getting paid per click? And so forth.

While we all hear the tales about those making thousands per day or month with Adsense, most of us web publishers, here in the trenches, are not blessed with having a gazillion visitors that produce big fat checks. We are trying to steadily grow our modest Adsense income fairly and honestly.

But what is the secret to doing that?

**WARNING: If you're interested in information on how to make lots of money quick and easy using black hat techniques or using SPAM website generators, you can stop reading now**

I believe that slow and steady wins the race--and, you'll get to keep your Adsense account for the long run. Let me give you some perspective. Google is worth $120 billion. Google stock is now valued at over $400 per share. A good portion of their profit comes from pay-per-click advertising (Adwords). Yet, online advertising is still a relatively small percentage of total (U.S.) advertising dollars spent. However, things are rapidly changing. Online advertising will see steady growth for many years to come.

The potential windfall for online web publishers is enormous. A web publisher making $30 a month today, could be making $300-$500 per day in a few short years. Those who go for the quick, unethical profits now, but lose their Adsense accounts because of it, may be kicking themselves in the future. To me, it's just not worth it.

Anyway, for those of you who think that you'll never make it to that coveted $100 per month mark so that you can join the Google monthly check club, take heart. There's still plenty of time for you to get there. However, you must get serious. You won't make the big money if you're treating your websites like a hobby.

Ok. So, here's some quick tips on what you can do to grow your Adsense profits (I'm currently making over $300 per month with Adsense by following this very strategy):


Content is King.

You will not see good CTR without quality content. Put yourself in the visitor's shoes. What's the first thing you'll want to do when you visit a crap website? Yeah, that's right. Leave. Some web publishers believe that quality content doesn't matter. That people will be less likely to click if they get good information at a site. This is not my experience. Some also believe that a crappy content site will cause visitors to click on Adsense ads to ""escape"" a bad site. I think this is B.S. When's the last time you clicked on an ad to escape someone's site? It's too easy to hit the ""back"" button or close the browser.

Your job as an online web publisher is to give people quality information. The ads are an added benefit to your visitors. If they want more information on a product or service related to your subject matter, then they are more likely to click on an ad. They will trust your site more. And, yes, my sites consistently have really good CTR. That means ""high interest.""


While a few lucky web publishers have hit the golden jackpot ($10,000 a month and up) with only one site, most of them had built up a very popular site over several years and already had tons of steady traffic (in the thousands). When they put Adsense on their sites, they saw instant big money, and they continue to reap the rewards.

You and I, down here in the trenches with fairly new sites, cannot realistically expect to achieve these lofty heights overnight. It's gonna take a lot of work to get where they are, if we ever do. Even if we don't, we can still make a nice enough income to achieve our desired financial goals. So quit obsessing over what so and so is making and focus on your own web publishing business.

Now the truth is, the more quality websites you build, the more money you'll make with Adsense. This goes for blogs too. If one site drops in clicks, then another site often picks up the slack. This is my experience. And these sites don't have to be big money makers on their own, or get lots of traffic. It's a numbers game. The more sites you build, the more opportunities you'll have to reap Adsense profits. How many sites you build is up to you, but it's not uncommon for successful web publishers to have between two and 10 sites, some have many more!

Yes, this takes a lot of work. You have to research a niche topic, keywords, popularity potential, design a decent looking site, write or hire someone to write quality content, get your site listed in the search engines, keep monitoring your site, etc. So, you'll be working some long hours in front of your computer. But think of it as building your online empire--one site at a time.

If you want more information on building niche websites, please read my article: ""How to Build a Niche Web Site in 9 Simple Steps""


While you can test various Adsense ad block sizes and colors on your website, others have already done the research as to the top performing ad block. It's the 300x250 rectangle. This block should be blended into your web page so that it doesn't look so conspicuously like an ad. People hate ads. They don't like to be sold to. However, if your ad blocks don't scream ""advertisement"" to them, they're more likely to click. This has been proven.

The best positioning for ad blocks is at the top of the page (center position seems to get more clicks). Also, blue link color gets more clicks than any other link colors. But of course, you're free to experiment with ad blocks on your own site.


No website is perfect. You can always make improvements. Change or add new (relevant) information. If your website is ranking low, try adding new information. Search engines love websites that have fresh information. You don't have to add something new every week, but you can tweak and update your sites periodically. I've had sites move into excellent search engine positions just by doing a little tweaking.

BEWARE of auto-generated feeds and content. Google is cracking down on sites that have too much automation. The search engines seem to love organic content that looks and reads like the web publisher put some personal effort into it.


I know. This is the 100-pound gorilla for all of us. By now you know it's not easy getting web site traffic. Whole ebook empires have been built around this very subject. All I can tell you is that there are some proven techniques, but they take work and time. One of the best ways, and the method I use consistently to get great results is writing articles like this one, and submitting them to article directories and lists. It's also a nice way to get new sites indexed relatively quickly.

You MUST keep working on getting more traffic to your websites. Traffic=Clicks=$$$

I know it can be frustrating when your site traffic is in the single digit per day category. Look at it this way, there's nowhere else to go but UP.


An important KEY to increasing your Google Adsense profits is to learn as much as you can about the business of making money online with your website. Knowledge is power. There are plenty of generous people online offering free advice on how you can improve your Adsense income. One place I frequent is here:

I wouldn't be where I am now without taking full advantage of free and paid resources. Remember, you're not alone. There are lots of folks going through the same thing that you are. If you are open to learning, you CAN move forward towards reaching your income goals with Google Adsense.


If you made $30 this month, set a goal to make $40 or $50 next month. If you made $80 this month, set a goal to make $100 next month. Having a monthly goal is a great way to stay motivated while you work on your website business. Trust me, I know. My first month with Adsense I earned a whopping $32.46. It took several months for me to make it into the monthly check club. However, with steady work, and determination to increase my Adsense income, that check has grown bigger every month.


Adwords advertisers respect web publishers who understand that the reason they allow their ads to show up on your website pages is so that you can help bring them quality prospects. Adwords advertisers are looking for a decent return on investment (ROI) for their Adwords dollars. They don't have to run their ads on the content network. Google makes it easy for them to turn that option off--and many do.

So, keep in mind that it's in YOUR best interest to keep the Adwords advertiser's best interest in mind when you build your websites. Advertisers want to see profits just like we do. They want some of those clicks to produce sales. If they don't make enough sales, they will quit using Adwords. That leads to less money for web publishers.

There are some greedy, opportunistic web publishers out there who only care about filling their pockets with quick cash. They don't care about how much money their SPAM pages cost advertisers when they send unqualified, or barely interested visitors, clicking onto the advertiser's site. Poor quality website traffic may make some web publishers a tidy sum, but they risk being downgraded eventually by Adwords advertisers and Google itself. Google is giving their Adwords advertisers more tools to track clicks and sales conversions.

Trust me, you want to be on the good list of web publishers that can be trusted by Adwords advertisers to consistently bring them qualified visitors. That's what they are paying for. And, quit crying over low paying clicks. Google and their advertisers don't owe you a living. If you want to make more Adsense money, then you'll have to work smarter and harder.


While Google Adsense is a great way to earn or make online money, it's definitely not a get-rich-quick scheme. It'll take months, maybe even a couple of years before you realize those big check dreams. Meanwhile, keep doing a little bit here and there to build a solid online business.

Actually, what we really do is provide a needed service to people--we provide quality information to help them find what they're looking for quickly and easily. We help the ""looky-loos"" save time and money. We are information providers extraordinaire!

What a great way to make a living.

About the author: © Donna Monday The Best Information from Around the Web

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Sunday, July 27, 2008

Marketing Your Book - Eight Unique Ways to Promote Your Book

Author: Desiree Day

Article: Marketing Your Book - Eight Unique Ways to Promote Your Book

Whether you have just completed your first, third or fifth book you want to see it succeed. Book promotion is a daunting task that can leave even a seasoned publicist floundering for ideas. There are thousands of books jockeying for the readers' attention and you want your book to be their first choice. Promoting a book is like being a cross between Houdini and a detective. You have got to sleuth for creative promoting avenues then magically tie them to your book to maximize revenue-generating publicity.

With these super easy tips, you can promote your book like a pro. Promoting should be done off and on-line. Your goal is not only to be creative but to garner as much publicity for your book as possible. On all the items listed below be sure to include your book cover, website address, contact information, and, always a must, ordering information.

-Magnetic signs: We have all seen these signs on vehicles advertising everything from AVON to plumbing services. Why not use them to promote your book? Full-color magnetic signs placed on the sides of your car are the ultimate advertising tools. If your daily commute is anything like mine, an hour each way to work, hundreds of people can see them on a daily basis. They are relatively cheap. Depending on the size and design you choose, you can get a pair ranging from $18.00 to $85.00. All you have to do is email the company the verbiage, a succinct description of your book, website address and a .JPEG of your book cover. Be sure to review the proof they send you. The company can have a custom sign to you within three to five business days.

-Create your own blog: Blog, what a funny sounding word, it almost sounds like you are regurgitating lunch. But trust me there is nothing funny about it. Having a blog has become one of the coolest and in some cases most profitable things on the Web. Blog, nickname for web log, is an online personal journal on which you can add links to your favorite sites. A blog can take your diary ramblings and turn them into a publicity-generating machine. Depending on the popularity of your blog it can receive more than one hundred thousand hits a day. A blog provides an excellent venue to showcase your writing in addition to keeping your fans abreast on what is going on with you. Be sure to include a link on your blog that point visitors back to your main website for them to read an excerpt of your book and to purchase it. You may read my blog at

-A mug: My agent, Bob Diforio, had my book cover emblazed on a coffee mug. The mug can also serve double duty as a candy dish. If you work in an office, give one to the receptionist to use as a candy dish, that way every visitor to the office will see it.

-An acrylic holder: You can make your own holder or order one from a promotional item company. Hang the holder on your car window to hold your postcards. Whenever you stop at a store, pull out your holder. Passersby can take a postcard while you are shopping.

-Clothing: Make this a family event. Have your book cover, website address and succinct information on your book emblazed on a T-shirt, baseball cap, sweatpants, etc. Have family members wear their T-shirts and/or baseball caps whenever the opportunity presents itself. At the gym, out shopping, or just out getting ice cream. There's no better walking billboard than your loved ones.

-Advertise on The creation of this website has allowed individuals to keep in touch with or renew acquaintances from years past. For a nominal fee you can send an announcement of your new book to the alumni of your high school and college. Although they restrict you from adding a URL to your announcement, you can still add information that will get noticed. For example I used: Desiree Day has just published her novel Crazy Love. Interested readers can then Google me to find my website.

-Independent Book Sellers (IBS): By now you should know the names of all the IBS within a one hundred mile radius of your home. A number of them collect demographical information on their customers, such as name, mailing address and email address. This is vital information that you can use in promoting your book. Contact the owner to see if they are willing to mail out your promotional materials. However; if they do mail your information, be prepared to pay postage.

-You: Keep a copy of your book with you at all times. Just having it is bound to elicit questions. This is an especially excellent technique if you are on public transportation. Anyone within three feet of you is bound to ask what you are reading. Also have a supply of your postcards to pass out to everyone you meet.

Do not forget that you can also promote your book by writing articles, facilitating a workshop, volunteer as a panelist, and joining an assortment of professional associations and organizations.

You can tack your postcards on local bulletin boards, post your web site on Yahoo and MSN groups, have a friend host a book signing/reading party and, finally, send press releases to independent booksellers.

Happy Promoting!

Desiree Day Author of Crazy Love

About the author: Desiree Day Author of Crazy Love

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Saturday, July 26, 2008

Little Change That Gave My Website 1st Page In Google, Yahoo, Msn, Aol And Other Top Search Engines.

Author: Nickolay Bokhonok

Article: Today even 6 year old kids know that content is the king of Internet. If you have good and relevant content, search engines will find your site faster, people will visit this site more often, and you will be enjoying targeted traffic.

The most popular strategy to get a wider publicity for your web site content is article submission. Perhaps you already tried this. If not, go to any search engine and submit keyword 'article' or 'article submission', and you will see tons of pages dedicated to articles and their submission.

Like many others, I also tried article submission for my web site, and was effective. But under the harsh article flood on the market today, it is not that easy to get your web site to the top of search engines. I already started to feel blue about article submission, and then it struck my mind...

I can use anchor text with my keywords in the submitted articles!

I tried it, and now I am on the 1st page in Google with over 71,600,000 competing pages!!

For those who do not know what is anchor text I will give a brief explanation.

If you put web site URL in the text, this URL will be clickable. This means when your point mouse to this URL, you can click it and get forwarded to the site page indicated in URL. Perhaps you noticed that sometimes you can see a simple text which is linked to a special URL. The text does not have any http://... in its body, but when you point your mouse to this text, you see that it's linked to URL. Clicking on this text will get you to the page indicated in the URL to which this text is linked.

So, anchor text is a simple text that is linked to URL with the help of HTML code. In other words, anchor text is hyperlinked text.

Anchor text isn't new to Internet marketing at all, and I was really amazed why changing simple http://... in my articles to anchor text got me to the Google top. After asking some questions on Internet marketing forums I got the explanation.

Today most of the search engines count heavily towards ranking of your web site using anchor text. If you use the keyword or keyphrase of your web site as the anchor text and link this text to your web site URL, search engines will gulp this info faster and will rank you higher on this keyword/keyphrase. And now imagine that you have submitted your article with proper anchor text and URL to some article engines - they will distribute it worldwide. You will get hundreds of pages where the anchor text will be increasing your rank for any keyword you put in this anchor text.

In my case, I had many articles that were already submitted to article directories. These articles got indexed by Google, having some PR. I just changed the info in article resource box, i.e. put anchor text instead of simple http://... You see: one little change gave me lots of pages with PR that had my keyword and my URL! Within few days I got on the 1st page in Google, Yahoo, MSN, AOL, AllTheWeb and AltaVista for my keyword.

It worked for me, it will work for you too.

Surely there are more tiny tips how to squeeze more from anchor text, but disclosing everything in one article isn't smart. Search on this topic, and you will find many useful things to get ranked higher with anchor text strategies.

About the author: Nickolay Bokhonok - CEO And Owner Of DesktopMoney LTD. Inventor of Internet marketing software and scripts. Successful Internet entrepreneur. Learn more about web site traffic building strategies, tips and tools at <a target=""_new"" href="""">Free Traffic System</a>

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Friday, July 25, 2008

7 Advanced Affiliate Marketing Strategies

Author: Melanie Mendelson

Article: If you want to make more money as an affiliate promoting other people's products, you have to set yourself apart from other affiliates. Here are seven advanced strategies that will help you do so:

1. Mailing List

Build your own mailing list of prospects. Keep promoting different affiliate programs to the people on your list, as opposed to losing the visitor forever once they clicked over to the merchant's site.

2. Success Stories

Write an inspirational success story on how this product helped you or someone you know. After identifying with your success story, many people will be ready to buy.

3. Reviews

Write a detailed review of the product with pros and cons. Of course, the pros should outweigh the cons. People will trust the review much more than a sales pitch.

4. Pay Per Click

Try Pay Per Click advertising on Google Adwords and Overture. Start out with a small budget to test the waters. If your sales commissions are greater than the cost of advertising, continue and expand your Pay Per Click campaign.

5. Blogs

Start a blog on a subject relevant to affiliate programs that you promote. Add affiliate links to your posts. Search engines love blogs, so you will get a lot of traffic.

6. Articles

Write articles releated to the product or service you promote. At the end of your articles, include your author bio with your affiliate link. Other websites will publish your articles and bring you free targeted traffic.

7. Tracking

Always track how many visitors you are sending to each affiliate program, and how many sales you get from those visitors. This way you will separate the winning affiliate programs from the losers, and focus on promoting the most profitable ones.

About the author: Melanie Mendelson will show you how to write traffic-generating articles in just 30 minutes - even if you hate writing! See her ""30 Minute Article Writing System"" at <a href="""">http://www.</a>

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Thursday, July 24, 2008

Paid Surveys Revealed

Author: Alex Ruban

Article: Who does not like some extra cash in hand? What about when that 'extra cash' comes relatively easy, with the least of exertion? What about when that extra cash comes to you right in your home, without having you to move to any other place?

You guessed right! I am talking about home business. There are a great number of home businesses with the advent of the Internet. Many people are drawing a decent income from such endeavors. Each one of us is tempted to try out some of these offers, because they sound so easy and within our reach, that we feel we would miss out on a great opportunity if do not try it out. The temptation is even harder to fight when we are in dire need for cash.

I got hooked on the idea, when I had lost my job two years ago. I had more than 16 years' seniority and never expected to get the axe. My heart was broken; but what hurt the most was that I had, all-of-a-sudden, to cut and curtail on each every expense. I was faced with an acute emotional and financial poverty.

It was at this time that, one day while idling over my computer, I clicked on a link - which I think mentioned cash from home - and I was hooked. At first I was overwhelmed at the variety and diversity of the Internet income opportunity. I found a multitude of offers ranging from data typing, to freelancing; from web designing to copy writing ... to the one of the most lucrative options, paid surveys.

Taking paid surveys is an extremely convenient and easy way to earn cash online. I can see the interest growing in your eyes. What are online paid surveys, you will ask?

That is exactly what I was asking two years ago when I rediscovered the meaning of earning at my convenience! Let me start at the most important part. Money! How much can you make with online paid surveys? Will you believe when I tell you that you can make anything between $1 and $150 per survey?

They say that the difference between real and fiction is that fiction needs to make sense!! This is really applicable to making money with online surveys. It does not really make sense, but it is there life-size and true! But do not take my word for it. You go out there and just type 'online paid surveys' in the browser line and see what comes out of it. Try a few and just get the feel of it and see how easy is to fill in a survey.

The online surveys are just simple questionnaires which require certain information or opinions from you. These feedback are analyzed by the companies who send you the surveys and the information thus obtained go to form the future product strategy of that company, be it marketing, production, content, correction, etc.

The next logical question you would ask is why the companies would pay people to do surveys. Companies need access to information regarding the reaction of the public on the products they promote. In order to get this information they do extensive market research studies which are expensive and sometimes not reliable - when the data can be manufactured. Paid online surveys give these companies direct access to the public. The payment is calculated based on the importance of the product and the difficulty the company has to gain serious insights on it. Hence, online surveys are a healthy business proposition for the companies.

You could, as I could, build a good reliable source of income with online surveys. There are a few tips that you should keeping mind however, so you do not run into headaches.

Seek those companies that have a good feedback on the Internet; in order to find what others think of it, run a search on the name of the company asking for review or comments. Invariably, the net will throw up sufficient feedback for you to get a good idea about the company;

Remember - this type of work is just like any other work, even if it requires less mental and physical effort. Completing online surveys require patience and persistence if you want to earn a significant amount;

Another trick is to get your name enlisted in as many companies as possible. Logically speaking, even if you have only $5 surveys - which usually take anything between 20-25 minutes max (this also depends upon the speed of your browser) - and you have 4-5 per day, you could earn a very tidy sum;

I advice NOT to enlist in the survey databases who ask you a fee for membership. You can find the same market research companies for free. Why pay for the free information?

About the author: Alex Ruban has been the owner and editor of since March, 2003. His site provides information about hundreds of free legitimate paid online surveys, polls, and focus group providers along with detailed reviews, descriptions of each program, paid survey guidelines and useful tips.

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Wednesday, July 23, 2008

What You Need to Know BEFORE You Get Started on eBay

Author: James Mahony


What you're about to read is the result of ongoing interaction over years with several enthusiasts like you. They are also interested in this subject. </P>

This article was written to answer some of their frequently asked questions and address common issues of interest. And like them, I hope you'll find this information helpful too.</P>

So you've decided that you want to get started as a seller on eBay. There are a few things that you really need to know before you go and throw yourself in at the deep end. </P>

<b>What to Sell</b>. </P>

First off, you need to know what it is you're going to sell: whats your speciality? you'll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You wont get any loyalty or real reputation if you just sell rubbish at random. When you think about what to sell, there are a few things to consider. </P>

Before we go on, a quick reminder... You'll discover some interesting stuff on this website listing informative, educational and entertaining resources, along with other material to help you. Please take a look at them when you've finished reading this article.</P>

The most important of these is to always sell what you know. If you try to sell something that you just dont know anything about then you'll never write a good description and sell it for a good price. You might think you're not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, Im sure you'll discover some kind of interest. If all else fails mention it to your friends and family: they'll almost certainly say Oh, well why dont you sell, and you'll slap your forehead. </P>

Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you're knowledgeable about and its small and light enough for postage to be relatively cheap, then thats great! Dont worry if you think the thing you're selling is too obscure. It isnt. </P>

Theres a market for almost everything on eBay, even things that wouldnt sell once in a year if you stocked them in a shop. you'll probably do even better if you fill a niche than if you sell something common. </P>

<b>Tax and Legal Matters</b>. </P>

If you earn enough money, you should be aware that you're going to have to start paying tax this wont be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business. </P>

<b>Prepare Yourself</b>. </P>

There are going to be ups and downs when you sell on eBay. Dont pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens. Anyone can sell on eBay, if they believe in themselves and if you do decide its not for you, then the start-up costs are so low that you wont really have lost anything. </P>

If you're ready to start selling, then the next thing you need to know is the different auction types, so you can decide which ones you will use to sell your items. Our next article will give you a guide. <A href="" he-Different-eBay-Auction-Types.html"">A Beginners Guide to the Different eBay Auction Types</A></P>

About the author: James Mahony is the founder of <a href="""">Online Auction Handbook</A>, Learn How to Make Money on eBay

<a href="""">Make Money on eBay</A>

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Tuesday, July 22, 2008

The Wonders of Short Run Printing

Author: Viojieley Gurrobat

Article: Oftentimes, businesses don't always need large quantity of printing needs. There are times when they only need a hundred or even less. When the need for little yet fast printed materials arises, business owners are often confronted with financial problems. This is because in the business world, the more you order the cheaper the price so if you need only a few copies that would cost you quite a bunch of money. It could be a big problem for you especially if you need the printed materials so badly but you do not have the money to compensate for it.

Fortunately, printers and customers alike are seeing the value of short run printing. Both printers and customers have to work together to be able to minimize the cost of printing in small quantities while maintaining high quality print outs. That is why most printers carry out their work using state-of-the-art equipment to make sure of consistently good results, no matter what the size of the order. Short run printing is not only confided in the scope of black and white prints. With the highly competitive market that we have today, it is amazing to know that color printing is also available in short run prints. Businesses need catchy and captivating print materials and the only way to achieve that goal is to have those cards, newsletters or brochures printed in colors.

Aside from being cost effective and available in just a short period of time, short run printing services reduces risk of obsolescence for time sensitive printed materials, increases cash flow by getting the marketing materials out faster and lowers inventory cost of your products. Having your promotional materials out as soon as possible can not only offer better sales but also a good boost in your company image. After all, the last thing that you would want for your business is to loose customers because of failure to immediately inform them of your special events. Obviously, you would not want to miss this opportunity to entice customers. But if you were not able to release those flyers or posters in time you might just loose a number of them.

Nevertheless, choosing the right short run printing requires a considerable amount of skill. It involves both time and patience to come up with the right results. As part of the growth of online sales, short run printing retailers has brought their services in the virtual market making it much better and faster for individuals to get hold of their service. One of the big advantages that online short run printing businesses have over traditional short run printing services is the capacity to adjust in response to changes in the marketplace. Hence, it is now time for us to appreciate and take advantage of these printing services that we have previously could only dream about.

For comments and suggestions kindly visit <a href="""">Short Run Printing Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Monday, July 21, 2008

Doing It The Digital Way

Author: Viojieley Gurrobat

Article: Ever wonder why many people are opting for digital printing than traditional printing? Well, modern technology has allowed many people to start their own business even with a minimal capital. Because of these, many businesses are taking advantage of what modern printing techniques can offer. Just the same, small businesses are not the only ones who can take advantage of this opportunity but also those big businesses. Instead of having their small print projects done with their regular print shops for quite a big cost, they can save a considerable amount of money from having them printed the modern way. Additionally, modern technology printing allows you to periodically update your promotional materials, hence reducing the risk of printing large quantities of materials with expiring information.

The 21st century boasts of technological advancements, making all printing needs much easier to avail. This is indeed the digital age. Without a doubt, digital printing has helped a lot in a much easier short run printing process. It is now possible to print five hundred or just fifty copies of catalogs or brochures in full color when you need them. Short run digital printing has opened countless ways of economical pressure-sensitive printing options that were not previously available. Imagine the quality of lithography and the economy of flexography combined in the efficiency of digital printing. You can save time and money by sending your files directly to printers avoiding the conventional steps of film and plates for affordable, easy and fast digital short run printing.

Additionally, color printing is the craze today. Black and white prints are no longer the way to attract customers. Obviously, people would be more captivated by flashy flyers, brochures or posters. That is why most business owners are opting for color printing. And once again digital printing has offered a lot of faster, more affordable choices when it comes to color printing. On top of this, digital printing allows a faster way for you to reach your customers, with your message and ideas reaching then sooner. Digital printing is just simple as having it printed today and handing it out to your customers the next day.

For your print jobs to run smoothly and timely, it is essential that you make sure that your files and documents are properly prepared. Hence, when you are able to get the right short run digital printing service, earning profits is as easy as having your prints jobs done in a day.

For comments and suggestions kindly visit <a href="""">Short Run Printing Company </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Sunday, July 20, 2008

TR Cutler Inc. Launches Manufacturing Web Content Service

Author: Thomas Cutler

Article: Thomas R. Cutler is the #1 Manufacturing Journalist in North America. The staff of TR Cutler, Inc. along with the 2000 plus members of the Manufacturing Media Consortium announced the launch of a new service, Web Content for Manufacturing Websites.

Writing dynamic, interesting, topical, fresh, informative, valuable, meaningful, and readable web copy is a unique service. From brief articles to extensive white papers; from product reviews to competitive analyses; from monthly newsletters to company personnel profiles, Thomas R. Cutler and members of the manufacturing media consortium work closely to provide timely, vital, innovative, and creative Web Content for Manufacturing Websites.

According to Cutler, ""Every Manufacturing Website is unique. This just isn't cookie-cutter web content. It is critical that the content generates the desired call-to-action by Manufacturing Website visitors. Increasingly participants in the Manufacturing Media Blitz are combining that program with Web Content for Manufacturing Websites.""

Cutler is ranked as the nation's leading manufacturing journalist by the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage. Cutler created the Mass Marketing Manufacturing Media Blitz, a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored the best-selling Manufacturers' Public Relations & Media Guide.

TR Cutler, Inc. Thomas Cutler 954-486-7562

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About the author: Professional Marketing Firm reaching the Manufacturing Community Worldwide

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Saturday, July 19, 2008

TR Cutler Profiles TechSolve in November Industrial Connection

Author: Thomas Cutler

Article: According to Cutler, TechSolve serves to help manufacturers eliminate waste and increase productivity. For the JDAM Project, TechSolve is assisting the U.S. Department of Defense and The Boeing Company to accelerate the manufacture of kits that turn ""dumb bombs"" into ""smart bombs."" TechSolve is providing lean manufacturing expertise in a strategic supply chain initiative. The kits convert existing unguided warheads into smart bombs, which are known for their accuracy and reliability. The Pentagon awarded Boeing a contract for additional bomb kits to increase production. The kits are considered cost-effective when compared to other weapons such as the Tomahawk cruise missile.

Thomas R. Cutler profiles TechSolve in the November issue of Industrial Connection, the leading regional manufacturing publication of the Southeastern United States. The National Institute of Standards and Technology Manufacturing Extension Partnership (NIST MEP) awarded a 12-month contract to TechSolve to develop and coordinate the implementation of a national account services strategy. TechSolve established a system that provides seamless delivery of comprehensive assistance to manufacturers that require support in more than one state. The Joint Direct Attack Munition (JDAM) Project serves as an example to illustrate the effectiveness of TechSolve ( for manufacturers nationwide.

Twenty-two suppliers provide the components of the kit; there is only one supplier for each of the components of the JDAM bomb. TechSolve currently works with nine of these suppliers to speed production of the kit components. The nine suppliers are located in seven different States and final assembly of the kits occurs at Boeing's Integrated Defense Systems assembly facility, which produces guidance systems. In working with the nine suppliers, TechSolve faced three major challenges:

1. Increasing capacity; 2. Improving on-time delivery rates; and 3. Improving the quality of products.

Cutler is ranked as the nation's leading manufacturing journalist by the Manufacturing Media Consortium. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage. Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications. Cutler also authored the best-selling Manufacturers' Public Relations & Media Guide.

TechSolve Rodger Roeser 513-388-4700 x 3012

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About the author: Professional Marketing Firm

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Friday, July 18, 2008

Why Educated Consumers are Better Customers

Author: S. Housley

Article: Educated Consumers

Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

Lets take a closer look at why educated consumers are better customers.

Less Technical Support.

1.) Educated consumers require less technical support. The reduced technical support results in lower overhead costs. Often educated consumers can further reduce the support burden by assisting or educating other customers or potential customers in forums, newsgroups, user groups or elsewhere in an industry community.

Often users with a strong technical background or understanding will often assist in the forums and provide users technical support. The result: an educated consumer is a happy and helpful customer.

Easier Sales.

2.) Generally speaking educated consumers have a better understanding of the technology, how it can be used and how it will benefit them. A customers understanding that an application will result in saved time, can easily justify the software's expense. Cost becomes less of an issue when long-term value is understood.

Reasonable Expectations.

3.) I hate to say it, but back in 1996 when we started out, consumer ignorance resulted in unrealistic expectations. Consumers purchased expecting that software would do their dishes and vacuum. Regardless of how well the software did what it was designed to do, if a customer expects it to do something else, they will not be a satisfied customer.

Educated consumers have realistic expectations and understanding of what can and cannot be accomplished.

Kinds of Consumer Education

1. Articles.

Educational articles not only propagate the success and understanding of a technology, but well written articles will often establish the writer as an industry expert.

Example <a href="""">http://www.feedfo</a> (on the bottom)

2. White Papers.

Real world examples of how other users are using software to resolve problems or save time are often great illustrations of technology in action.

Example <a href="""">http://www.notepag</a>

3. PPT Demonstrations.

Power point presentations not only assist with user education, but also can be used by User Groups to further evangelize and educate potential users.

All in all, educated consumers result in a happier user with realistic expectations. Ignorance often results in dissatisfaction and unrealistic expectations while education leads to long term happy and helpful customers.

About the author: About the Author: Sharon Housley manages marketing for FeedForAll <a href=""""></a> software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev <a href=""""></a> an RSS component for developers.

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Thursday, July 17, 2008

Impression Fraud

Author: Arthur

Article: Impression fraud is a special case of click fraud. The prototypical impression fraudster is the competitor who resorts to unfair means to gain an advantage. His primary motivation is to reduce the ranking of his competitor, and then save himself money by inserting his own ad at a lower rate. Another possible motivation may be a hit-and-run operation(random act of violence). Given the potentially devastating consequences it could have on a person's web site return on marketing investment, it could even be a disgruntled employee.

To illustrate the mechanics and motivation of Let's call this individual Grinch. Assume that Cindy Lou(our protagonist) has an advertisement for Christmas trees running on google ad words. Cindy Lou's Pay Per Clickadvertisement has been doing rather well, getting a lot of click throughs. She doesn't have to bid a whole bunch to rank high on the sponsored links because the position is a function of bid price and Click Through Ratio. She is getting decent traffic through her PPC campaign. The traffic is very focused, a large number of visitors end up converting. The trees are moving off the lot and things are shaping up rather fine. Grinch too has an advertisement running. Unfortunately (for Grinch), his advertisement is not getting a lot of clicks. In fact, his CTR is so dismal that he has to pay ever increasing sums just to keep it displayed. His ROI is not that great given his higher cost base for the PPC bid. He does not like the fact that Cindy's campaign is doing rather well. Not one bit! So he does something devious.

Grinch toggles off his own PPC ads and then does a lot of searches for keywords appropriate to Christmas trees. He searches on google, and asks his friends to search too. Only he never clicks on Cindy Lou's ad. He runs his campaign for a few days, and Cindy sees her CTR go down and she is at the bottom of the heap. It's now down to a level where Grinch sees a level playing field and steps in toggling his PPC ad back on. Grinch is suddenly back in business, while Cindy has to keep up somehow. Remember, it's almost November and she has to sell off her trees rather soon. Anecdotal evidence suggests that the loss from this activity may well run into thousands of dollars for larger advertisers(maybe when Cindy Lou Trees Inc. goes nationwide). For impression fraud to be effective it has to happen at relatively high volumes(usually accompanied by a ""traffic spike""). The result will be lots and lots of impressions and a very low CTR. Also if its done for competitive reason, Grinch may identify himself (if you are really keeping tabs on things) because he has to switch his ads on and off. Reporting it to Google immediately will help but will not get you any compensation. Google will still charge you more money for ad placement in a certain position. The impression fraud attack is extremely insidious, because even though the consequences can severely affect the return on investment ( ROI), Google's policies don't allow refunds to take place. The take home point is that you have to keep tabs on the traffic, including traffic that is not getting to your site. If you are using a web metrics product, ask your vendor if they have the ability to upload your Ad words data into your web metrics account. You have to reconcile the data from what your historical CTR has been to your current CTR, and your costs. It will help to level the playing field, calculate your effective ROI, and may even allow you to look at alternate plans that are now available from Yahoo, MSN and Ask Jeeves. For More Information, please visit

About the author: Ron Arthur is a Search Engine Marketer working for Carlsbad, CA based web-metrics company Sofizar. He is a member of the team developing a click fraud detection software, ZarTective. While not writing expose's on the darker side of the web, he plays with his cat ""Mano"" and watches ""Rocky Horror Picture Show"" for the 17th time. Or maybe 117th.

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Wednesday, July 16, 2008

The Basics of Magazine Printing

Author: Viojieley Gurrobat

Article: Reading magazines or newspaper has been a part of our life ever since these printed materials came into circulation. Every image, text or message written and printed in these materials have continuously informed and amazed us. But have you ever bothered to take a moment in your busy life and wonder, even for just a minute or two, how these stunning pieces of art came into existence? Is it easy to produce these magazines and newspapers? Do they use special machines? How much does it cost to print one copy of a magazine?

Well, those questions will be best left for professionals to answer. However, there are certain factors you can take note of when considering printing a magazine for your business or for any event for that matter. Just like any other print job, magazine printing needs careful and proper planning to ensure that the finished product will look exactly the way you want it to be. First off, it is essential that you organize all your files as missing images, wrong files or lost pages can distress your prepress process and upsurge your printing cost.

Today, with the advancements in printing technology it is much easier to get print jobs done unlike in the past when printers and individuals alike are just starting to get used to the digital world. If there are write-ups and stories to include in your magazine, be sure to proofread them beforehand to avoid having typographic errors. Likewise, if you need to take some photos, do them ahead of time as there are times when you are not satisfied with the snapshots and you need to retake them. If you are on a tight schedule, going out there and taking those pictures again can be laborious and costly on your part.

Additionally, no one wants a magazine with text hanging off the page or images sucked into the gutter. For this reason, it is important that you talk to your printer and make sure that they understand what you want for your magazine. Do not settle for anything that is only good. Aim for the best when it comes to your magazines. After all, you want the most out of your money, so make sure that you are well prepared and informed before you plunge into your magazine printing project.

The bottom line is to prepare all your files ahead of time and work carefully with your printers in order to stick with your schedule and produce magazines that meets your needs and desires. After all, how you organize and manage your magazine printing project will affect your print jobs today and beyond.

For comments and suggestions kindly visit <a href="""">Printing Press Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Tuesday, July 15, 2008

Guerrilla Marketing

Author: Nataline Peart

Article: I have recently come accross a marketing concept which every online business should at least seriously considered. Its called 'Guerrilla Marketing' and you can learn more about it by visiting or simply and click on the third banner on the left called 'Guerrilla Marketing'.

Have Fun,

N. Peart

About the author: Internet Business Investment and Marketing

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Monday, July 14, 2008

The Marketing Opportunity of Online Printing

Author: Viojieley Gurrobat

Article: Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they need at the touch of a button, anytime of the day or night. Whether its actual transactions or account details, they will appreciate a better level of service, making it easier for them to do business with you. All within a secure web environment.

But as a customer you are probably wondering why it is better to opt for online printing than the traditional printing service. Well for one, online printing service allows you to produce and order documents with just a few clicks of the mouse. The web-based printing company will receive your order, print them and ship them right at the comfort of your home. The efficiency, convenience and ease that are offered by online printing can present a lot of benefits to you. When you are looking for the lowest price for your print job, all you have to do is do some comparison shopping until you see the lowest bid. You need not write bid letters to find the vendor that best cater to your printing needs.

Say for example you have a poster that needs to be printed as soon as possible and in huge quantity. After surfing through the net you find this site that offered you an incredibly low price. Great! Not only will you save money but you will also be able to track the progress of your print job without the hassle of missing phone calls from the sales person. And you also have the advantage of having several choices in layout, ink, paper and typefaces when you are having trouble with your design.

But as they say there are always two sides in a coin, if there is a yin there's always a yang. So even if online printing has its benefits, of course it has its downsides. First off, going online for your printing needs necessitates you to do it ahead if time. If you need your poster printed by next month you have to start that online search as early as today. Remember that delivery and printing may take a few days so do it ahead of time. Additionally, there is lack of personal interaction with the vendor and lack of control over the job when you go for online printing. The Internet is your only way to track the progress of your print job. So you need to have lots and lots of faith to your printer. When you are able to trust your printer, you will have less worry of not getting your print job the way you want them to be.

Nevertheless, modern technology has brought a lot of options when it comes to print jobs. Online printing has offered customers and printers alike a brand new way of doing business. That is why; sometimes the best service is no service.

For comments and suggestions kindly visit <a href="""">Online Poster Printing </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Sunday, July 13, 2008

Home Buying Seminars; Powerful Marketing for Real Estate Agents

Author: Brandon Cornett

Article: <b>Why conduct a home buying seminar -- (the benefits)</b>

Seminars are a perfect complement to your personal marketing program. They're educational, popular and much more personal than any marketing piece. They can also position you as an authority, which can easily lead to future clients.

And who knows, you might even have some fun and meet some nice people along the way!

<b>Where to conduct a home buying seminar -- (the venue)</b>

One of the first steps in conducting your seminar is to identify a location. When scouting out the location, be sure to ask yourself the following questions:

<b>1. What will the venue cost?</b>

Sometimes you can find an excellent location at no cost. If you happen to know the principal of your local high school, for example, you may be able to use the school's auditorium for an evening seminar. Otherwise you'll have to rent some space. But the potential gains far outweigh the small price you'll pay!

<b>2. Can the venue support your presentation?</b>

When you've identified a possible venue for your presentation, visit the site to see what it offers. Does it have adequate parking? Does it have a PowerPoint projector (if you need one)? How many people can it hold? Is it conveniently located? (Giving directions will be much easier if it is.)

<b>3. Can the venue support ""repeat performances""?</b>

I recommend making your home buying seminar a regular event. Word spreads over time, and your audience will likely grow as well. Of course, you might have a ""standing room only"" situation on your first performance. It happens.

Following a regular schedule can also help with PR. Imagine the favorable exposure you would get if your local news did a spot on you for their real estate or home-buying segment! Conduct regular sessions and send press releases to the media, and that's exactly what could happen.

Some places you might look into as a possible venue:

* The meeting room at your local library * Local YMCA or community center * High school or college auditorium * The meeting room of a nearby restaurant or hotel

<b>How to conduct a home buying seminar -- (logistics and delivery)</b>

<b>The Sequence</b>

It's usually best to follow a logical timeline of the home-buying process. This makes the presentation easier to follow.

Also, if you have co-presenters (a mortgage professional, for instance, or maybe a home inspector), be sure to group all of their slides together. That way, each presenter can take his or her turn and be done. The overall presentation will be more organized that way.

<b>The Delivery</b>

Deliver your presentation consistently, using your slides as cue cards. Don't let questions throw you off track. Answer questions briefly and politely, and then remind everyone about the Q&A period that will follow the presentation.

I recommend having a opening and closing script that you follow pretty closely, and then improvising through the middle. The reasons for this are two-fold:

First, the opening and closing are important parts of your presentation. Memorizing a short script will help you remember everything you want to say.

Secondly, improvising the middle part will make your delivery more natural and keep you from having to memorize large amounts of information. Remember, your slides will serve as cue cards to help you stay on track for the bulk of the presentation.

<b>Promoting Your Seminar</b>

How do you get the word out about your seminar? In short -- any way you can. Do you have a farming area that you send marketing mailers to? Well that's a great place to start.

Some other promotional ideas:

* Promote the seminar on your website. * Add a blurb about it after your email signature block.

* Mention it to clients (they're likely to have friends or colleagues in the market to buy).

* If you have co-presenters, share the marketing. Multiple channels are better than one!

* Mention it to former clients still in the area (an excellent word-of-mouth channel).

* Announce it to the media in the form of a press release.

* Conduct direct mail campaigns to apartment complexes** in your area.

** Apartment complexes are a great place to market your seminar for two reasons:

First, you can select apartment complexes by their average monthly rent, meaning you can loosely qualify the recipients based on income.

Secondly, most people living in apartments would love nothing more than owning a house; but many of them falsely assume that home ownership is beyond their reach. Show them otherwise!

<b>Final Tips</b>

Paper clip a business card to each of the audience handouts. Place a handout (and business card) in every seat before people arrive.

Limit the attendance. This will help you strengthen your call to action when promoting the seminar: ""Seating is limited, so sign up today!"" It will also help you keep the Q&A session to a reasonable length, and will prevent scenarios where 40 people are vying for 20 seats. Have an RSVP plan in place; accommodate as many people as you can, but don't overdo it. You can always put people on the list for your next seminar!

Arrive early. Having to rush is no way to start your seminar -- it will set the pace for the rest of the presentation. Set up early and have everything in place ten minutes before the advertised start time. Also, if people show up early, it will give you a little chit-chat time with them (and clients can come from that).

That's all there is to it. Now get out there and wow them!

About the author: About the Author Brandon Cornett has worked as a copywriter and advertising manager within the direct mail industry. He now dedicates his time to helping real estate professionals market themselves effectively. His <a href="""" target=""_blank"">home-buying seminar</a> kit is available at:

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Saturday, July 12, 2008

A Beginners Guide to the Different eBay Auction Types

Author: James Mahony


How often do you find yourself saying: ""I wish I knew how to learn more about eBay auction types""</P>

Well, we were listening!  And this article is the result.  Enjoy.</P>

Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay. For every seller who doesn't like the idea that their item might sell for a far lower price than they intend, theres another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This article gives you an overview of the different kinds of auctions and their advantages for you. </P>

Before we go on, a quick reminder... You'll discover some interesting stuff on this website listing informative, educational and entertaining resources, along with other material to help you.  Please take a look at them when you've finished reading this article.</P>

<b>Normal Auctions</b>. </P>

These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple. Reserve Auctions. Reserve auctions are for sellers who dont want their items to sell for less than a certain price a concept you'll know about if you're familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they'll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item. </P>

<b>Fixed Price (Buy it Now) Auctions</b>. </P>

Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for. </P>

Recently, eBay added a twist to fixed price auctions: the best offer. This means that buyers can contact you to negotiate a price, which could be a good way to get sell some extra stock at a small discount. The only downside to reserve and fixed price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using reserve auctions for higher-priced items and fixed price auctions for lower-priced ones but remember that you can combine the two formats. </P>

<b>Multiple Item (Dutch) Auctions</b>. These are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. </P>

If you have trouble getting your head around that, then dont worry everyone else does too! These auctions are very rare. What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that you can just say how many of the item you they have, and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them. </P>

Now that you know about the different types of auctions, you should make sure that the items you plan to sell dont violate eBays listing policies. The next article will let you know whats allowed and what is a big no-no. <A href="" -with-eBays-Listing-Policies.html"">Staying Out of Trouble with eBays Listing Policies</A></P>

Now that you've learned something about this topic, maybe you want more information or need greater detail about certain specific issues.  </P>

I encourage you to explore this site, read a few more articles on related topics, and get even greater insight into the subject.  </P>

And if there's any way I can help you, please write.  We welcome feedback and thrive on your support. </P>


About the author: James Mahony is the founder of <a href="""">Online Auction Handbook</A> - Learn How to Make Money on eBay

<a href="""">Make Money on eBay</A>

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Friday, July 11, 2008

Billboards on Wheels

Author: Viojieley Gurrobat

Article: Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I'm sure you have. This kind of advertising is common nowadays. This marketing strategy is called mobile billboard advertising or simply mobile advertising. Mobile billboard advertising is one of the top growing advertising medium as it offers flexibility and improved message delivery on the streets where your customers are. Business owners often opt for this kind of strategy because they want to stand out from their competitors. You could basically use mobile advertising not only for product launches but also for exhibitions and events, store openings, election campaigns, and seasonal sales among others.

You would perhaps ask, what is the edge of mobile billboard advertising to other mediums of marketing? For one, it attracts a lot of attention. It is a unique way of getting the attention of your target customers. Your customers need not only be the people who would pass by your store or see your poster in one corner of the street but also those who are simply walking down the street or having a cup of coffee in the coffee house. Mobile advertising also spikes competitor's stores. It can probably put you one step ahead of your competitors.

Imagine you are a business owner who have recently avail of mobile advertising and you were walking along the street on a great Saturday afternoon on your way to the mall to go shopping. Then suddenly your attention was caught by this truck that has large speakers on it playing a festive upbeat tune. When you turned around you see this colorful picture of a beautiful resort that looks almost like paradise. Then you realized it was your own advertisement there blissfully making its presence on the streets. You turn around to see how many people noticed it like you did. You would be surprised to see that most people turned around to check out the loud truck. It's a great feeling isn't it that people check out your advertisement even for just a few seconds?

But then again, you would probably wonder whether mobile advertising cost much. Surely you can't afford another costly advertisement. But the good news is mobile advertising cost lower than other outdoor mediums of advertising. Compared to print, radio and regular billboards, mobile mediums cost cheaper. If you do choose to try mobile billboard advertising, you are perhaps providing your business an innovative marketing tool at an affordable rate.

For comments and suggestions kindly visit <a href="""">Poster Printing Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Thursday, July 10, 2008

How To Write A Great Sales Letter--When You Hate To Write

Author: Kevin Nunley

Article: I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.

If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. ""Oh, about 9 of them,"" she said.

Everyone from Mark Twain to Bart Simpson has faced a blank sheet of paper for hours with no idea of what to put on it. Well let me give you a few ideas from my office of professional writers. In the world of non-fiction writing, being a professional doesn't necessarily mean being a great writer. It does mean you have to be able to conjure up great copy every single day, even when you don't feel well or aren't in the mood.

The first step is just to get something on paper--anything! And I do mean anything. Just start writing down whatever comes to mind. If you can't think of anything, write ""I'm sitting here and I can't think of anything to write.""

Yes, that sounds pretty stupid. But it's exactly the technique a lot of top writers use to get the creative juices flowing. Next you'll find yourself typing ""I need to write a sales letter to promote my new software. It's software to help people get organized. Most people have lots of information, but they can't remember where they put it. This software has people organize their information in a system that makes it super easy to find, in just seconds.""

Wow! You're writing, you're telling your story, and best of all, you're not worrying about being bad because you know you can go back later and change it all.

One top writer copies and pastes favorite lines from other sources (like the client's web site.) Then she rewrites those sections in her own words so that they are completely original. That's enough to get her going. Next she fills in additional fresh copy between the blurbs she has already completed. Even on days when she would rather be anywhere but behind a computer, she cranks out first rate copy in record time.

Another method is to just start talking. Talk into one of those little tape recorders you get at Radio Shack. Pretend you're telling your best friend, your mother, or Paris Hilton all about your big idea. Go into all the details. Talk it all out. Later, go back, listen, and take notes. Your notes will be the start of your email message.

Don't type very well? 60 percent of North Americans can't type. Hunting keys often makes writing frustrating if not impossible. Follow in the tradition of a great many very famous writers. Pick up a cheap ballpoint pen and write down your ideas with the good old handwriting you learned in second grade. Then have someone type it up.

The key is to just get something, anything, on your computer screen or on paper. Once you have that, start to edit. The copy will take on a life of its own and the writing will come easier. Or, simply hand your first attempts to a professional writer. Most can churn your notes into polished copy faster and cheaper than they can write entirely new copy.

About the author: When Kevin Nunley sat down to write this article, he stared at a blank screen for about 15 minutes. Then he used some of the methods described above to quickly create the article you just read. You can do it, too. Write something today. OR, get Kevin to write it for you at Reach him at

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Wednesday, July 09, 2008

Hot Prospects Turn Cold, Build Defenses When You Look Like A Salesperson: Here's A Checklist Of Do's And Don'ts

Author: Trey Ryder

Article: If you talk or act like a salesperson, you immediately trigger your prospect's sales defenses, which he uses to keep you at a distance. This puts you at a serious disadvantage because it causes your prospect not to trust you. And it may erase your opportunity to ever win that prospect as a new client.

One fundamental difference between education-based marketing and selling-based marketing is the issue of control. Selling-based marketing tries to wrest control away from the prospect. Then, through key questions, the salesperson dominates and manipulates the prospect until the prospect makes the desired commitment.

Education-based marketing does the opposite. It gives up any attempt to control the prospect. Instead, you help your prospect understand his problem through education and solve his problem through services. You always make sure your prospect knows that the decision to hire you is his -- and that he is always in control. Education-based marketing treats prospects the way you and I like to be treated, with dignity and respect.

Follow this checklist of Do's and Don'ts so you won't be perceived as a salesperson.

DON'T #1: Don't cold call prospects over the telephone. This is a dead giveaway that you are a salesperson. What do you think of people who solicit you over the phone? The fact that you're a lawyer doesn't make you any less of a telephone solicitor if you cold call prospects.

DO: Design your marketing program so you clearly identify genuine prospects and get them to call you. You do this by creating an educational message that educates prospects about their problems and the solutions you can provide. You deliver your marketing information to prospects through any number of methods, including advertising, media publicity, seminars, newsletters, web sites, cassette tapes -- whatever ways your prospects find comfortable and convenient. You have many effective and powerful ways to get information into your prospects' hands.

DON'T #2: Don't hand a new prospect your business card unless he asks for one. The cross-over technique of shaking hands with your right hand and delivering a business card with your left hand is a sure sign that you are a salesperson. From that moment on, your prospect knows that everything you say is part of your sales pitch, designed to get him to do something he probably doesn't want to do.

DO: If, during your conversation, your prospect doesn't request your card, you can always ask if he would like one. (This leaves the decision to accept your card under your prospect's control.) But never hand your card to a prospect unsolicited. Wait until he asks, or until he has given his permission in response to your offer to provide one.

DON'T #3: Don't insist on an in-person meeting before you divulge any information. The good ol' ""let's get together so we can discuss your needs"" tells your prospect a sales pitch is imminent. The needs approach is used so often that prospects know you learned it in sales school. When you withhold information and insist on a meeting, your prospect recalls the last time he had this experience with his life insurance agent, real estate broker, or someone else who insisted on meeting face to face. As a result, when you make this offer, you arouse your prospect's suspicion. This causes him to fortify his defenses and look for an excuse to cancel the meeting.

DO: You should be ready and willing to provide information any time you are asked, whether over the phone or in person. You greatly increase your credibility when you are open and up front with information. In fact, you should offer your educational handouts so prospects know you have materials that could help them. When prospects realize that you're not trying to hide anything -- and not trying to control the flow of information -- they perceive you to be a level above other lawyers. And your prospect responds favorably because he can tell you are trying to help him.

DON'T #4: Don't avoid revealing your fees. How you respond to the fee question can really help you or hurt you. It's your choice. Prospects ask fee questions for two reasons: One, to find out what you charge. And two, to see whether you'll be up front with them, or whether you'll try to duck the issue.

Prospects know that vacuum cleaner salesmen (and most salespeople, for that matter) dance around the price and won't reveal it until they reach a certain point near the end of their sales pitch. Your prospect concludes the more you dance around your hourly rate, the higher it will be. Plus it proves to him that, at least in this instance, you have not been forthcoming in answering his questions.

DO: Your prospect wants you to answer his question with a number. So give him your typical hourly rate. This satisfies your prospect's immediate need to hear you put some number in the blank. Then reassure him that you will give him a fee estimate, range or quote as soon as you learn more about the services he needs. This makes a positive impression twice, once when you disclose your hourly rate, and a second time when you tell him you'll provide a better answer when you learn more.

DON'T #5: Don't ask questions designed to trap your prospect. In one of his books, Zig Ziglar teaches the 3-question close. I suppose Ziglar would describe it delicately something like this: By asking just three simple questions you are able to show your prospect how much he will benefit from buying your product or service.

As someone who is tired of salespeople and phone solicitors, I hear it more in a carnival barker's voice: ""Yes, my friend, you heard right. In just 30 seconds, by asking three simple questions, you can turn an innocent conversation into a steel-jawed trap that nails your prospect to the wall so he has nowhere to go and nothing to do but sign your contract.""

What is the result of using this method? To start, you trapped your prospect, so you immediately jump to the top of the list of people he doesn't trust. Do I have to go further? Do you like it when someone does this to you? Of course not.

DO: A persuasive marketing presentation offers all the facts and all the ways your prospect benefits from hiring you. Then it emphasizes that you will do whatever it takes to make sure your prospect has the information he needs to make an informed decision. You add urgency to the message by pointing out what your prospect risks by waiting and how bad those consequences could become. But you always make it clear to your prospect that the decision is his and his alone -- and that you're there to provide information, answer questions, and help him make the best decision, to whatever degree he wants your help.

DON'T #6: Don't sell services from a trade show booth. Lawyers already have enough problems with their image. The last thing you need is to look like the guy hawking his vegetable slicer/dicer/cuber/chopper/corer/shredder/peeler. And even if you don't perceive a trade show that way -- even if you rationalize your way out of this comparison -- remember that your perception doesn't count. The only perception that matters belongs to your prospect. And when your prospect sees you standing in a trade show booth, he immediately assumes you are there because you have something to sell. That's exactly the appearance you want to avoid.

DO: Trade shows often work because they provide the opportunity for you and your prospects to interact, which is the essential marketing step most lawyers overlook. Fortunately, you can design interaction into your marketing program in better and more dignified ways: For example, you can interact with prospects over the telephone, in person, at seminars, during lunch, even on the golf course.

In most cases, when you act and sound like a salesperson, your prospects treat you like a salesperson. They avoid you. They don't trust you. They don't even want to talk with you. This is why I urge lawyers to avoid selling-based marketing.

To increase your prospect's trust, respect and confidence, stay in the education mode because education-based marketing is the key to attracting new clients with dignity.

About the author: TREY RYDER LLC Education-Based Marketing for Lawyers. Lawyer Marketing Advisor Trey Ryder is the Lawyer Marketing Department Sponsor For Jersey Justice.

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