Tuesday, September 30, 2008

Shape Sends a Message

Author: Jonathan Munk

Article: A logo's shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than any other shape. Ovals are often used in traditional-looking logos. Triangles, with their angular appearance, can tell a customer that your organization is cutting edge, different, and not run of the mill.

Of course, these meanings are not set in stone. For example, the edges of a square can be softened to look like a child's building block. Circles can be made to have sharp stray edges (as if someone were sketching a circle and some of the lines went stray) to make it look much harder. Triangles can have rounded corners so that it ends up looking like a triangle from an orchestra.

All the design elements combine to create the complete message. The message portrayed by the shape of a logo is only part of the total package. The use of colors, lines and other artistic design elements all combine with the shape to form the complete message you will send through your logo.

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

Read what <u>HP.com</u> says about <a href=""http://www.hp.com/sbso/productivity/office/logos.html?jumpi d=ex_r295_go/logoworks/kimIPGTR/042905"">LogoWorks</a>

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Sunday, September 21, 2008

Feedback is a Powerful Tool

Author: Jonathan Munk

Article: A good-looking logo will help people feel better about your company, but what is a snazzy, professional logo to you may be an eyesore to everyone else, including potential customers. It's important to find out what other people think of the logo before you invest in signage, stationary, a website and whatever else you will use your logo on. Of course, everyone will not agree on definitions of what is and what is not good-looking, but getting feedback from others about your logo design is a powerful tool that can help you see beyond your own idea of what a good logo looks like.

The best way to find out what other people think about your new logo is by simply asking them. If you're in the middle of designing a new logo, it's especially important to ask employees, neighbors, friends and family what they think. One good method is to conduct an office survey or vote. This will help you get valuable information, and it will help employees feel like they are contributing to the defining image of the company.

While asking for feedback, find out specifics, like whether or not the color scheme, the fonts, the lines (sharp or soft) and the overall feel of the logo looks and feels right. Ask them if the logo is able to convey what your company is all about, and ask them what they would change, if anything.

Sometimes people will agree that your logo is a winner, and sometimes their feedback will save you the money of a redesign and help you keep a professional image. Though you may not agree with their opinions, the feedback you receive will help you in choosing a logo that has longevity, vitality and professionalism.

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

For more information about <a href=""http://www.startupjournal.com/columnists/enterprise/2005061 4-bounds.html"">LogoWorks</a>, visit <u>Start Up Journal</u>

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Saturday, September 20, 2008

Three Keys to an Effective Logo Design

Author: Jonathan Munk

Article: Effective logo design can be crucial to the success of your company. Often good logo design is trumped by overly busy, ""I want it to look that way,"" designs. The company does not think in the terms of the customer, but instead by what they think looks good. There are a few things to keep in mind when designing or redesigning your company logo.

First, keep it simple. People like logos that are clean and quickly understood. When you look at large successful corporations you will notice that they tend to have very simple and clean designs. These companies spend millions researching their identities and probably know what works and what does not work. Just remember clean and simple.

Second, use a limited color palette. This tip will not only help you develop a professional logo, but it will save your company money as well. The more color that you have in your logo; the more it will cost to reproduce your marketing materials. (i.e. business cards, stationery, and brochures) Limiting your color palette also helps in building a brand identity. Customers will be able to recognize your company as they recall your color combinations. When designing your logo with one or two colors you will have a clearer chance of conveying the correct emotion.

Finally, use clear and readable fonts. No one will remember your company if they can't read the name. You will find that more logos use sans serif typefaces. This does not mean that you should limit your type choices to sans serif. There are many faces to choose from but remember to keep it legible!

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

Read what <u>USA Today</u> says about <a href=""http://www.usatoday.com/money/smallbusiness/columnist/abram s/2005-08-12-logos_x.htm"">LogoWorks</a>

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Friday, September 19, 2008

Logo Usability

Author: Jonathan Munk

Article: Designing a logo can be an exciting process, and with an infinite array of logo design possibilities, it's easy to forget to think about how your logo will look when you're actually using it. No matter the nature of your business, you want to make sure your logo will look great no matter where you decide to use it.

It is important to remember that complex logos, although they may look great on a large sign or on the company website, may not look so hot when shrunk down to fit on business cards and company pens. Logos will need to be adjusted when they are applied to stationary, t-shirts, business cards and websites. Aside from having access to the different file forms of your logo (jpg, eps, Tif.), keep the logo simple, avoid using too many colors and think about how you will be using your logo down the road. This can save you a lot of trouble down the line.

A good logo is one that will fulfill all your needs, and part of that means being able to make it look great no matter how and where you choose to use it, whether that is on a billboard, on coasters, jackets, hats, or on your company's vehicle, so keep that in mind as you design a company logo.

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

For more information about <a href=""http://www.statesman.com/money/content/shared/money/stories /clark/0503/050621smbiz.html"">LogoWorks</a>, visit Statesman.com

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Thursday, September 18, 2008

What Does Multimedia Mean and How Can it Help My Business?

Author: John Lewis

Article: The term multimedia simply means many ways of communicating. Media is the plural for medium and the word originated in the field of advertising over 50 years ago. The following are all examples of multimedia, they all relate to each other and are powerful tools in the advertising industry.

Graphic Design for print and web Web Design Web Development Interactive CD ROM and DVD

How can it help in marketing your company and why should you be investing in the skills of a professional graphic designer? In an era where we are constantly exposed to imagery and brands, having a strong corporate identity is a major factor for helping to market a companies products or services. Branding or corporate identity usually consists of a logotype, slogan and its associated imagery and colours. Unfortunately there are no requirements for qualifications in order to set up as a web design, graphic design or multimedia specialist and I believe that this has had a detrimental effect on the industry as a whole. There are now numerous companies out there that have set up as design agencies and who offer poor quality services to their clients. This is particularly evident in the web design industry where it is all too easy for individuals to buy the many templates that are available and pass these off to their clients as web design. Worst still is that this poor quality work doesn't come cheap as many individuals seek to cash in on peoples lack of understanding of the multimedia industry.

An important part of your marketing and branding will be your company logo so when choosing and designing a logo, make sure you have a reasonable budget and that you seek professional help. Avoid the temptation to 'knock something up on the computer' yourself or to ask a friend or colleague to have a go.

Good graphic design need not cost a fortune but bad design will have a huge impact on how your business will be perceived. Most logos are instantly forgettable but you have the opportunity to develop something memorable if you spend time and money at the outset. Look at the big brand names that you are exposed to every day of your life and you will see just how much they invest in and value their company branding and logo to the extent that they will fiercely defend their branding with expensive lawsuits if necessary.

When planning your logo, you should develop a simple written brief for the project and commission a professional graphic designer.

A logo needs to be distinctive and not too much like the logo of other, well known organisations? It needs to work well with the logo of any of your major partners or funders if you have any?

The new logo should work well across a range of applications ie. on a conference banner, business card, letterheads, brochures, website etc.? It also needs to look good when reproduced on a basic photocopier?

For your logo colour, it might be better to avoid particular tones of colour associated with say political parties. Limiting the range of colours will help to keep costs of reproduction down.

For logo typeface, limit the number of typefaces for headlines and body text and choose modern, clean typefaces.

<a href=""http://www.sundial.dircon.co.uk/"">graphic design Edinburgh</a> and <a href=""http://www.multimedia-scotland.com/"">web design Scotland</a>

About the author: John Lewis is a multimedia designer who specialises in producing interactive CD Rom, original <a href=""http://www.sundial.dircon.co.uk/"">graphic design Edinburgh</a> and <a href=""http://www.multimedia-scotland.com/"">web design Scotland</a>

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Wednesday, September 17, 2008

Know Your Competition

Author: Jonathan Munk

Article: Being familiar with your competitors is a valuable tool when you decide it's time for a new logo. Normally, your company will be competing directly against companies similar to yours; sometimes the competition will be much larger than you, and other times your company will be striving to beat out other small businesses. Regardless of whom you will be competing against, it's important to think about where you want to position your company in your market.

For example, a lawn care company may want to position themselves as the affordable, reasonably priced alternative that offers just what you need with no nonsense, or perhaps you will decide you want your coffee shop to be very specialized and target higher income customers that demand more. On the other hand, you may want your real estate agency to focus on local residents in your community rather than people moving from out-of-state.

Considering these things can go a long way when it comes time to design your logo. Decide where you want to fit in the competition. Do you want your company to look ready to go head to head with competitors by looking mainstream, established and competent, or would you rather stand out by being unique, specialized and exciting?

These ideas and messages can be portrayed through good logo design, so it's important to let your designers know where you want to fit in your particular market. Doing so will help the designers see the same vision you have for your company, and you will be surprised how words that describe your company can be portrayed visually. A fitting logo will help you as you prepare to position yourself against tough competitors.

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

Read what <u>ConstantContact.com</u> says about <a href=""http://www.constantcontact.com/about-constant-contact/press /2005/press_2005_0623.jsp"">LogoWorks</a>

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Tuesday, September 16, 2008

Negative Shape

Author: Jonathan Munk

Article: Ever see a logo that doesn't look quite right? The colors and font look good, the icon is just what you were looking for and the shading and overall shape are just perfect, but it still seems like something is out of place? Ever thought the problem might be the negative space around the logo?

Negative space is the space that surrounds a visual object. When you look at a chair, the negative space is the rectangular and triangular shapes between the legs and armrests of the chair. With a logo, the concept is the same. Empty space around the words and icons in a logo can make the image look funny if the spaces are too large or small.

Consider the famous golden arches of McDonald's. Imagine how weird the arches would look if the two bullet shaped spaces under the arches became triangles. Or what if one bullet was larger than the other? Negative shape is an important design element, but you don't have to be a design expert to know how negative shape works.

All you need to know about negative space is that if you're logo is visually appealing, the negative space is probably just fine. However, if a logo's individual elements look right but the whole package doesn't quite fit, perhaps some tweaking of the negative space between letters or shapes will do the trick.

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

Read what <u>The Origin of Brands Blog</u> says about <http://ries.typepad.com/ries_blog/2005/08/logoworks.html"">LogoWo rks</a>

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Monday, September 15, 2008

Colors and Resolution

Author: Jonathan Munk

Article: Have you thought about your logo colors and what they stand for? If you're like most people, the answer is no. Many people simply choose colors that they like, or colors that feel good. One CEO I know likes his designers to use the colors of his alma mater in the designs he was given. But colors have meaning and choosing the right colors for your logo can better convey your brand. For example, many banks, insurance companies and investment firms use blue and gray as their corporate colors because these colors represent stability, trustworthiness, and conservative ideas. While health clubs, spas, and specialty resorts often use green because it represents health, growth, and tranquility. When choosing your logo, take the time to think through what colors represent what your company stands for - then use them.

Resolution is an important component of design. Why would anyone spend so much time and energy, and maybe even money, on a logo or other graphic design only to have it show up poorly when it is displayed? Resolution means how clearly your logo will appear in different applications. The higher the resolution, the better the clarity, and there are different file formats provide different levels of definition. A .gif file is for the internet and is not high resolution. A .bmp file can be used as a screen graphic and is also low resolution. A .tiff file is used for printing photos and is very high resolution. Remember that the higher the resolution, the more memory will be required.

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

Read more about Logo Design and <href=""http://www.logoworks-logodesign.com"">LogoWorks</a>

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Sunday, September 14, 2008

Logo Upgrades

Author: Jonathan Munk

Article: A logo should be thought of as a living design. As times and styles change, the logo design should keep up. Otherwise, a logo starts to look old and tired - not things you want to portray to your customers. Mild changes can make a big improvement while still helping retain the image your customers have come to recognize and trust. The changes can be simple - think of it as a graphical facelift. Lightening or darkening of colors, slight changes in font type or size, and variation of the overall shape are little things that can make a big difference.

When customers look at your logo, they automatically associate your logo with what it's like to do business with you. A old, tired logo might make customers feel like your business is old and tired too. That's why some mild updates can go a long way. Too many changes can alienate your customers, but smart, subtle updates will help them feel like your business is improving and staying ""with it.""

Every once in awhile I'll come across a logo that includes several icons, several fonts, taglines, and more. I suspect most of these logos are the result of a CEO not being able to decide the one thing his company stands for. So he throws in everything, hoping his customers will recognize something that appeals to them. But the result is exactly the opposite. These logos are so crowded and complex they are impossible to remember and appeal to no one - except the CEO. The best logos are simple. A single icon and easy-to-read logotype. And often no icon at all. When you're ready to create your logo, keeping it simple will help your customers recognize and remember who you are and what service your provide. And that is critical to the long-term success of your company.

About the author: Jonathan Munk writes articles for major <a href=""http://www.logomaker.com"">Logo Maker</a> companies such as LogoWorks.com and LogoMaker.com.

Read what <u>Benchmark Capital</u> has to say about <a href=""http://www.benchmark.com/news/sv/2005/06_20_2005.php"">LogoW orks</a>

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Saturday, September 13, 2008

How to Boost Holiday Sales with Your Ads, Sales Letters and Web Site

Author: Jeremy Cohen

Article: <b>Why do your clients purchase your product or service?</b>

Ultimately, people with whom you do business come to understand, at a detailed level, exactly how you can help them. Additionally, anyone who pays you for what you sell must trust the quality of your product or service. They also must perceive that what you have to offer is more valuable than what your competitors offer. And of course your prospects must be asked to become clients.

However, before you can have the opportunity to take any of the above steps to close a sale you must first get your prospects' attention.

Grabbing your prospects attention is the first step of the sales process. Without plenty of awareness and interest for your products or services you can't realistically expect to achieve the steady sales you need to help you reach your goals.

If you're like most small business owners you may run ads (online and off), have send sales letters, and have a web site, among other techniques, to generate interest in what you do.

If your marketing efforts generate only a trickle of response you can expect a trickle of business.

On the other hand, you can flood yourself with business when you generate a ton of response with your marketing material.

So, how can you increase the number of people who respond to your marketing?

The answer to this question lies in the answer to the opening question of this article, ""Why do your clients purchase your product or service?""

Answer: In your own unique way, you solve your clients' problems and meet their needs.

It's a simple, yet powerful, concept you can use to reliably boost response to your marketing collateral across the board.

When people experience marketing material they either pass right by or stop in their tracks to learn more. It is the latter result you seek.

When you market with words that describe the problems your prospects have they take notice because your marketing material strikes a personal chord.

We all want our problems to go away and are eager to learn more about ways to get rid of them. When your prospects read your marketing material that describes their problems they recognize and respond to something familiar.

You can leverage this phenomenon to improve response to your ads, web site and sales letters by taking the following steps.

<b>Develop a List</b>

Take some time to better understand the problems your product or service solves by asking and writing down your answers to the following questions.

What problems do I solve? What are the underlying reasons for why people need what I sell? What results do my clients seek?

Though it takes more effort, it's also a very good idea to get as much feedback as you can from your clients.

Once you have your answers you can begin to improve the quality of and response to your marketing.

<b>Increase Response to Your Ads</b>

Once you have your list of answers, take some time to review your most recent ads and check to see if their copy reflects the list of problems you've developed.

If your ads aren't sharply focused on the problems you solve take some time to rewrite them. When you run your new versions you might be quite surprised at how much more additional response they generate compared to their previous versions.

<b>Generate More Inquiries with Your Sales Letters</b>

Sales letters are essentially highly focused ads. When you send a batch of sales letters you want your recipients to respond by asking for more information.

Before anyone will respond to a sales letter it must first be read.

How can you get people to read your sales letters?

Tell them you solve their problem, in terms uniquely specific to their needs.

Unlike an advertisement, when you write a sales letter, you have the chance to research your potential client to develop very specific information about what is negatively affecting their business.

You can get people to call you simply by demonstrating that you've taken some time to understand what they need. Your conscientiousness will help establish the trust you need to move to the next step of the sales process, information gathering.

When you backup your understanding of a prospective client's needs with a solid plan for filling them you further increase the odds of having your prospect contact you for more information.

<b>Do More Business with Your Web Site</b>

When people visit your web site, you want those whom you can help to browse through your site and take one of two actions.

If you're selling products online, your primary goal for your web site is to have your visitors buy from you.

A secondary goal for product based business, and a primary goal for service companies, is to have your web site visitors provide their contact information, so you may continue marketing to them, or pick up the phone and call for more information so you may take the next step on the path to a new sale.

How can you get more people to buy from you, contact you or provide their contact information?

You guessed it! Focus your web site's copy on the problems you solve.

To generate more business with your web site take steps similar to the ones suggested for improving response to your ads.

The sooner you do, the more you will sell.

Move Your Marketing Forward</b>

What are some other questions you can use to develop a better picture of the reasons your prospects become clients? The more information you can gather, the more insight you will gain about how to generate ever-increasing interest in what you do.

About the author: Jeremy Cohen helps small business owners and professional service providers boost response to their marketing, build targeted traffic to their web sites and close more sales. Download Jeremy's FREE marketing guide, <a href='http://www.1shoppingcart.com/app/adtrack.asp?AdID=179751'> <i> Jumpstart Marketing: More Profits, Clients and Success</i></a>

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Friday, September 12, 2008

Motivate employees with corporate incentive gifts

Author: Stephen Ng

Article: <b>Corporate incentive gifts</b> can be very effective whether you want to motivate employees or simply entice potential clients to give you a few minutes of their time. The greatest challenge a company faces when exhibiting at a trade show is often that there are so many other companies there too, and attendees only have a limited amount of time to spend visiting each booth. That's why offering incentive gifts can help your representatives convince them to spend time at your booth. Likewise, incentive is a terrific motivational tool for employees that can improve productivity at the office.

<b>Corporate Incentive Gifts At The Office</b>

Consider this: It's crunch time. Your company's sales are down for the year, and the year's almost over. You know things have become a little stagnant at the office, and the staff just doesn't seem that fired up anymore. What do you do?

Well, you could take your losses and hope for better sales next year. You could also fire the under-performing employees, and hire new people. What about solving the real problem? The staff isn't fired up? So come up with an incentive that will fix that! <b>Corporate incentive gifts</b> can often boost morale in the office and motivate employees to improve efficiency and perform better. You can always try your other options if incentives don't work, and this way you continue to work with the people who have the experience and know-how to give your company what it needs.

Incentive gifts can be anything from a gift basket to a trip for two to a popular destination. Make sure you choose a corporate gift that is commensurate with the goals you want your employees to achieve. For small, easily achievable goals, corporate gifts such as a restaurant gift certificate or a gift basket might be enough. Larger goals, like helping the company hit a new high water mark in sales, deserve something more substantial such as a free trip or a new stereo. Remember to be creative, and choose a gift that people will want to compete to win.

<b>Corporate Incentive Gifts For Potential Customers</b>

Another way corporate incentive gifts are commonly used is to attract potential clients. You've heard of raffles for a color TV or a chance to win a free car if you listen to a time-share pitch, right? Well, the reason companies offer incentives is they work! Incentive gifts can be anything a potential customer might want that will convince them to give you a few minutes of their time. Be sure to select an incentive gift that is enticing enough to provoke potential customers to listen to you, and remember that it's just like advertising. If spending the money on corporate incentive gifts can help you improve sales and increase your number of clients, than it's money well spent.

<a href=""http://www.corporate-gift-ideas-guide.com/corporate-award-a nd-gift.html"">When is the best time to present corporate incentive gifts?</a>

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Thursday, September 11, 2008

Corporate Award And Gift Give Employees Pride

Author: Stephen Ng

Article: What so good about <b>corporate award and gift</b>? Everybody knows achievement gives a person a sense of pride and accomplishment. What might not be as well understood is that it's the recognition that makes much of the difference. By using awards and gifts in your office, you can encourage your employees to work hard and to achieve more. By giving a well- performing employee an award, you not only stimulate further improvement in him, but in the rest of the office as well, because they will want the same recognition.

<b>Corporate awards and gifts</b> really works. It may sound simplistic, childish even, but the fact is people feel more appreciated and work harder as a result when they know their peers and superiors are recognizing their achievements. Sometimes it's difficult to show that recognition in a way that other people in the office will also notice. That's why giving your employees an award or gift can be so effective. The gift is by way of saying, ""Thanks for a job well done!"" and the corporate award is a lasting artifact, which can be displayed forever.

If you're not sure that a corporate award and gift would work in your office, think again. What's on the walls of successful executives' offices and even on the walls of every lawyer's office? That's right. Every award they were ever given, starting with the one they got for finishing school. It never fails. Successful people like to achieve, and they like people to know of their achievements. Using <b>corporate awards and gifts</b> makes that possible, and it gives them motivation by providing them with something their paycheck just can't buy.

When you give out awards and gifts, make a show of it. It is best to be presented during company dinner and dance to your valued employees. Tell them why they're receiving the award, and be sure to thank them for their hard work. Also, be sure to let them know how much they're appreciated at the office, and how you know they'll continue to succeed. This little ceremony of presentation is as much for the other employees in the office as it is for the employee you're giving it to.

When employees see one of their colleagues being praised for their hard work in such a formal way, they too will want to do well and earn a corporate award and gift. So make no secret about awarding achievement around the office. <b>Corporate awards and gifts</b> are excellent ways to stimulate efficiency and performance at any company.

<a href=""http://www.corporate-gift-ideas-guide.com/crystal-corporate -gifts.html"">Time to look for some corporate award and gift?</a>

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Wednesday, September 10, 2008

6 Pillars of Business & Marketing Success

Author: Bryan Kumar

Article: 6 Pillars of Business & Marketing Success By Bryan Kumar

To be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success:

1. Set Yourself Apart From The Rest!

Almost all businesses have some competition - other people selling the same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.

Have you differentiated yourself from your competition? Is there something unique about your business, product, offer, or service? Study your product and your offer, and seek out what's unique about it.

Look at your competition. Study them! Pick their sales letters apart! Find out what they're lacking that you could use to establish your uniqueness.

Always ask yourself these questions...

""Why should customers choose me over my competitors? What am I offering that other businesses aren't? What are they getting from me that they're not getting from others?""

I see more and more people everyday, starting websites with the same set of ebooks, bundled up in the same way, promoting just about the same benefits. The only difference, if any, is the price - usually much lower than it should be.

If having a lower price is your only differentiating factor, you're in trouble because someone will always undercut you. Find unique qualities about your business, product, or offer other than low price.

If you don't set yourself apart by offering some unique positive and desirable benefit, your offer - and consequently, your business - will be lost among the other mediocre offers that exist.

2. Learn To Write Response-Generating Sales Copy!

Are your ads and sales letters sucking people in, creating mental pictures and movies in their minds of the benefits they'll enjoy? Are your sales materials getting customers so hot that they buy on the spot?

Creating powerful sales materials is crucial to your business success. The best product does not always get the sale; The best ""sales presentation"" does!

The quality of the product is obviously important. However, the customer will only buy if you can easily ""convey"" those unique qualities and benefits to him. Show him why he absolutely needs your product and why he'll lose out if he doesn't buy!

You've worked hard to get customers to your site. Don't let that go to waste. Learn to create compelling ads and sales materials that get your customers hot and ready to buy ""now!""

3. Make Some Noise!

Are you sitting quietly hoping people will somehow know that you exist? It's not gonna happen.

Get out there! Make yourself known. Go to the popular forums and contribute. Get in touch with other businesses and marketers and form alliances. Offer to co-create products with them.

Make outrageous claims! (As long as you can back them up.) Get publicity. Get press coverage and airtime if you can!

Make some noise! Get people to notice what you're doing! Make an impression on their minds. If they don't know you exist, they can't do business with you.

4. Build Your ""Smart"" Network!

Build a strong positive relationship with other businesses and marketers. But, be very selective about who you join forces with.

Find out which successful marketers possess the same values and qualities as you do, and offer to joint venture with them.

Joint venture, in my opinion, is still the best way to grow your business quickly and cost-effectively! Make full use of it.

Most successful people will be more than happy to help you out. Take advantage of that. Ask for joint ventures. Ask for testimonials. Ask for help!

And help them back in return, whenever possible.

5. Nurture Your List!

Build a strong positive relationship with your prospects and clients!

Keep in touch with them regularly. Help them, guide them, protect them! Earn their respect and trust. Treat them as you would treat your friends.

If nothing else, send them some useful tips occasionally to help them reach their goals quicker.

And sell to them! Most marketers don't sell to their lists often enough. If you're offering them quality products they can benefit from, you're providing them with a great service!

If you truly believed that a certain product would greatly benefit a friend, would you tell them about it? Of course you would! Treat your prospects and clients the same way. They'll be grateful to you for doing so!

Whenever possible, keep in touch with them on a regular basis, and build a strong positive relationship with them.

6. Keep Moving Forward!

Keep trying and testing so you can continue to improve and grow.

If things are going just as you planned, don't stop improving and growing. Continue to strive for better and better!

If something doesn't turn out exactly like you wanted it to, learn from it and move on. Because you now know what 'doesn't' work. You're way ahead of someone who's not trying at all due to fear of failure.

There's really no such thing as failure as long as you learn from it and improve what you're doing the next time around. Each failure is in fact another step towards success, towards your goals.

Remember, there is no such thing as failure! If you fall down, you can always get up and try something else. Falling down is not failure; staying down is.

Keep moving forward and don't ever stop!

If you focus on these 6 pillars consistently and use them to build your business, you will always end up at the top, leaving your competitors in the dust!

See you at the top!

Sincerely,

Bryan Kumar

F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hours or LESS... Guaranteed! Just Go To This Site: http://www.bryankumar.com/24reportak.htm

Copyright © 2003-2005 BryanKumar.com

About the author: Bryan Kumar has been teaching others how to profit from the Internet quickly and easily, using informational products, since 1996. His ebooks and reports have received rave reviews from some of the best marketing minds online.

Bryan is best known for taking the most powerful marketing strategies and concepts, and simplifying them so it's quick and easy to implement. You can learn more about him at: http://www.BryanKumar.com

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Tuesday, September 09, 2008

Please your potential buyers with Corporate Promotional Gifts

Author: Stephen Ng

Article: <b>Corporate promotional gifts</b> are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that no one really wants to listen to, promotional gifts are perfect. Essentially, it gives potential clients a little incentive to listen to <i>your</i> sales pitch instead of another company's. Also, when buyers from another business are sent to trade shows on their company's behalf, they aren't spending their own money. The result is that quite frequently the best promotional gift becomes the key selling point for a buyer.

What businesses that use gifts need to know is that the promotion is all about your potential buyer. The buyer is the person making the decision to purchase a product or service from your company, but it's the person and not necessarily the company he or she works for. That means that the corporate promotional gift needs to be geared towards that particular person. So, who is it?

Buyers! Knowing your potential buyer is the key to choosing corporate promotional gifts that really help you sell your product. These are some things you should know about your potential buyer in order to choose an ideal promotional gift:

<b>1. What is his or her relationship to the company?</b> If the buyer has no financial interest in his company (meaning he isn't an owner or shareholder), then it's likely he cares less about whether or not your product is better than your competitor's and more about what's in it for him. If that's the case, don't ignore this fact. You may not like it, but as the saying goes, ""The proof of the pudding is in the eating."" So choose <b>corporate promotional gifts</b> that these guys want or need.

<b>2. What is the buyer looking for? </b> It's important to know what your potential buyers are looking for in the products or services your company offers. Your gifts should focus on that. Whatever products or services your company offers, there are key features your clients will be looking at, and these are your clues for how to pick a gift that is truly effective. Remember that the features you're most proud of aren't necessarily the same features clients are most interested in, so cater to their needs when choosing corporate promotional gifts.

<b>3. How high are the stakes? </b> Ever wonder why time-share companies are always giving away free televisions to people who will listen to their pitch? Because they can afford to! In other words, your corporate promotional gifts need to be relative to the amount of money you want the buyer to spend. If you build homes, a free coupon to a restaurant might be a bit stingy as a gift, but free carpet throughout the house would be a deal-maker!

<b>Corporate promotional gifts</b> are excellent sales and marketing tools. Remember that. They convince potential customers to listen to you, and without that, your company is dead in the water. So, when choosing Sgifts, know your buyer well, and buy accordingly.

<a href=""http://www.corporate-gift-ideas-guide.com/corporate-gifts-a nd-souvenirs.html"">Other corporate promotional gifts that you might want to consider to promote your business.</a>

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Monday, September 08, 2008

Top Search Engine Rankings Are In The Links

Author: William Siebler

Article: How popular is your site?

Popularity makes or breaks celebrities and it will make or break your web site rankings. But how do you become popular?

Well right now popular in the eyes of the major search engines (Google, Yahoo, MSN) means links.

Each search engine views links differently and weights their influence on your ranking based on their own criteria. The only people who know these exact criteria are the search engines themselves. However by careful observation and experimentation over time we can see patterns that well ranked sites nearly always have.

Let's take a look at the fussiest of all and the one nearly every webmaster wants to rank well on - Google.

Google started the obsession with links. This was because a site that had a large number of links would nearly always rank well. You may not have heard of the term 'link bombing'. Link bombing is simply gathering a large number of links to point at a site, using selected keywords in the link and the site then ranks well. A famous example of this was when you went to Google and types in miserable failure a biography of George Bush ranks number one (as at 27/11/05) this is still the case. This shows the power of links as the term miserable failure does not appear anywhere in the words on the page.

Now Google is continually getting smarter at spotting practices like this that are basically unnatural linking. Things that may be considered unnatural linking include:

- links to one site from every page of another site

- all the links pointing to a site using the same keywords in the link text

- links to a site all coming from a limited range of sites

- all links to a site going only to the home page

- all links to your site a reciprocal

Now how to avoid this is critical to your success. Links to your site, using your keywords in the link text are still the key to ranking well today. Here are 3 quick ideas. These ideas will be greatly expanded on in future articles.

1. Look at your high ranking competitors link structure. Who links to them and what do the links say. Can you get links from these sites as well?

2. Write and distribute articles. Articles give you one-way links and these are considered more important than links traded between sites.

3. Get links to a range of pages within your site and vary what the text of the link says.

If you focus on quality linking strategies you will boost your rankings over time in Google and the other search engines will typically show similar results.

About the author: If you need a guaranteed results marketing service for your business then check out our <a href=""http://www.themarketingmentor.com/"">On line Marketing Services</a>

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Sunday, September 07, 2008

Modern-Day Postcard Marketing

Author: Bob Leduc

Article: <B>Modern-Day Postcard Marketing </B> Copyright 2006 Bob Leduc http://BobLeduc.com

Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting. But they really work ...especially if you follow these 6 proven postcard marketing tactics.

<B>1. Know What You Want</B>

Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.

Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store ...or something else?

<B>2. Use the Best Mailing List</B>

If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.

For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell ...or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.

<B>3. Design Your Postcard to Look Like a Friendly Message</B>

People like friendly messages. They don't like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.

For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender's name at the bottom. Avoid borders, graphics and other design features often used in advertising.

<B>4. Include an Incentive to Respond Quickly</B>

Provide a reason for those who read your postcard to take action - now. Don't let them put your postcard aside for later action. They'll get involved in other activities and forget all about it.

For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.

<B>5. Use Real Stamps</B>

Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.

<B>6. Time the Delivery of Your Postcards</B>

Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.

Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That's the normal delivery time for First Class Mail in the US.

Postcards have been around for a long time ...but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the author: None

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Saturday, September 06, 2008

Corporate Gifts And Souvenirs

Author: Stephen Ng

Article: Corporate gifts and souvenirs are a commonly used tool to show hospitality and appreciation to clients and employees alike. Often a company will give away freebies at trade shows to people who visit their booth, and employees often receive a free gift at corporate events such as company picnics.

When a company is planning an event to attract new clients or to promote the products and services they offer, they often put together a gift package containing souvenirs that relate to the event. Usually, they also commemorate the event with a special graphic or slogan that refers to the event's theme.

If you've been put in charge of purchasing corporate gifts and souvenirs for your company, there are a few things you should consider:

<b>Who is the gift for?</b>

A lot depends on who will be receiving your corporate gift. The most important distinction is whether the person receiving the gift is an employee of your company or an outsider. Corporate gifts and souvenirs should be chosen based on what they need to accomplish.

If you are giving a corporate gift to an employee, it makes sense that the gift should be something useful that relates to the work your company does. If the gift is for a customer, it doesn't necessarily have to relate to what your company does. It should be something the customer actually wants or needs so that they will keep the gift and remember your company the next time they need the services you provide.

<b>Does the corporate gift or souvenir commemorate something?</b>

If your corporate gift is a souvenir from a specific event, always make sure your company's logo appears on the gift. Sometimes it's also a good idea to include the name of the event and the date. This makes customers more likely to hang onto it, since it is a souvenir from a specific event they attended.

<b>How much can you spend?</b>

Corporate gifts and souvenirs can really be anything--lanyard, candy, keychains, hats, t-shirts, pens, Frisbees--literally anything. Your budget is important though. If your company offers a high-end or high-tech service, you don't want to give your customers something cheesy or low-quality. Make sure the gift or souvenir is something useful, and get the most for your budget. Sometimes, giving away fewer more expensive gifts and souvenirs is more effective than giving away several cheaper ones.

Corporate gifts and souvenirs are a very effective tool for promoting any business. Everybody loves to get something free--especially if it's something they can use. When purchasing gifts and souvenirs, make sure you base your decision on who will receive the gift, what the person receiving it should remember about your event, and how much you can spend.

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Friday, September 05, 2008

Corporate gift ideas

Author: Stephen Ng

Article: <b>Corporate Gift Ideas</b> Guide is set up to help you foster and seal that business relationship that you have established or perhaps take it to a whole new order. The benefits with gift giving can never be understated. These days I can't help but yawn whenever I see the market flooded with tons of the same old gifts and more often than not, it looks cheap and you could tell how much effort or the lack of it has been put into the making of these gifts.

With the invention of Internet, shopping for that special and unique corporate gift is just a mouse click away! However, the portals on the <a href=""http://www.corporate-gift-ideas-guide.com/corporate-gift-on line.html"">World Wide Web</a> ( WWW ) have grown at such enormous speed that it often difficult but possible to locate that prized gift for the customers.

Over here, we are constantly seeking for unique, uncommon and creative gift to woo your customers so that you can focus on what you do best, serve your recipient! I will stop here for now...

Is there really a <I>perfect</I> <b>corporate gift idea</b>? Well, maybe not. But some ideas are certainly better than others, and your creativity is the only limit when it comes to your options. Many gift ideas center around things that can actually be used in the office. Still others are things that can be used at home. Some corporate gift is of a more personal nature. Which is the right way to go for your gift idea? Here are my thoughts.

<u>Gifts For The Office</u>

Some of the best gift ideas are items that can be used at the office. This includes a nice desk organizer, an executive pen set, picture frames, clocks, mouse pad, thumbdrive etc. The virtue of a gift idea for the office is that it strengthens the relationship you have with the person you're giving it to. Each day at work, your recipient will have a reminder of you close by, and this will make the gift more valuable to him or her. Apart from that, people just love gifts they can use!

A good <b>corporate gift idea</b> for the office is one that relates to work you and your recipients are familiar. If you are yearning for a promotion, give the boss a portrait drawing of him! Choose something that is specific to that if possible, but if not, any of the corporate gift ideas for the office mentioned above are usually a hit.

<u>Gifts For The Home</u>

Some gift ideas are perfect for home use, but it's important that you choose something that your recipients are likely to <I>actually use</I> at his or her home. It's not always easy to know what a fellow individual's lifestyle is like at home, so this is a <b>corporate gift idea</b> that takes a little more careful selection. If they like to cook, there is excellent <a href=""http://www.corporate-gift-ideas-guide.com/corporate-food-gi fts.html"">food baskets</a> with ingredients ready to cook you might try. But what if they don't like to cook? <a href=""http://www.corporate-gift-ideas-guide.com/corporate-chocola te-gifts.html"">Chocolate</a> and candy basket will be a great choice if the recipient has children in the house. Unless you know the person you're giving your corporate gift well, stick with corporate gift ideas for the office. That way you know what they can use and what would be acceptable on their desk or around their work area.

<u>Personal Corporate Gifts</u>

It's nice when you know your recipient well, and maybe even know each other socially outside of the office setting. In these instances, you might come up with some corporate gift ideas that are of a more personal nature. Of course, if you know them personally, something for the home shouldn't be too difficult to think of either. Just think of them as much as your friend and proceed from there.

Believe it or not, gift certificate can be send via an email or snail mail if you need a gift fast ! Your imagination is the limit.

Whatever the occasion may be, Corporate Gift Ideas will have a corporate gift giving idea to share!

<a href=""http://www.corporate-gift-ideas-guide.com/corporate-gifts-w ith-logo.html"">One of the safest corporate gift idea is here</a>

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Thursday, September 04, 2008

Corporate golf gifts are the best gifts to receive as it signals recreation time !

Author: Stephen Ng

Article: You will be surprise on how the popularity of the game has rocketed the demand for <b>Corporate golf gifts</b>. This game also brought good opportunities for branding of the company. The market has since been seeking for innovative and personalized gifts to put the name of the company on a ""hole in one"" !

What better ways are there to market the name of the company than to print it on apparel like T-Shirt that can be worn by the participants and organisers? Not only can it be worn at the game, it is often worn even after the tournament! Caps embroided with company logo is yet another good gift. Together they are really value for money and gives great mileage for branding as well as corpporate golf gifts.

Another piece of gadget that deserve a mention is the stroke counter. This tiny gadget is not only cheap but useful for the game. A dial will turn from 1 to 9 when pressed to count the number of strokes taken for the particular hole played.

Hey ! We cant be at the green playing without golf balls right? By far this is one of the oldest <b>corporate golf gifts</b> in existence. Company logo is printed on it and is often lost in the game ! Personally i dont fancy such gift but would rather distribute them after the game to be kept as souvenir.

It is the end of the tournament and it is time to present trophy to the top players and golf voucher to the participants. Once again, the name of the company is printed or engraved on the trophies. Golf gift voucher is getting popular as one of the <b>corporate golf gifts</b> and is here to stay for awhile.

Very often you will hear participants complaining that they already have this putter or a better golf bag. Therefore with golf voucher, the person can decide what things to get at the store and probably top-up in value the difference.

Its a great joy to share with you some of the <b>corporate golf gifts<b> and i hope you enjoyed as much as myself when writing it.

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Wednesday, September 03, 2008

It's no secret that everybody loves chocolate gifts!

Author: Stephen Ng

Article: Consider <b>corporate chocolate gifts</b> for trade shows and special occasions. It's no secret that everybody loves chocolate, and at trade shows it offers attendees a welcome pick-me-up after walking around a convention floor all day. Chocolate gifts can come in the form of samplers that include various filled chocolate morsels or custom packaged chocolate bars or even chocolate Easter bunnies!

Trade Shows, Conventions, And Special Events

A corporate chocolate gift is ideal for a trade show or special event where your company will be exhibiting or meeting with potential clients. You can choose among standard chocolate bars, or for a more professional and classy look, you can have the chocolate gift custom packaged with your company's logo or slogan. <a href=""http://www.corporate-gift-ideas-guide.com/corporate-gifts-a nd-souvenirs.html"">Corporate gifts and souvenirs</a> are another alternative

People who attend trade shows do a LOT of walking, and naturally they start to get tired after a while. If they walk by a booth offering a free chocolate treat (and the little burst of energy it'll provide), it might be just the corporate gift that draws them to your company's exhibit. If you can afford to have the <b>corporate chocolate gift</b> private labeled with your company's logo, it's a classy touch that says your professionals. But no matter how you do it, make sure the chocolate tastes good. <I>Nobody</I> like cheap waxy chocolate, so stick to gourmet brands. Also remember that more people like milk chocolate than dark, so if you want to offer dark chocolate as a corporate gift, be sure to have milk chocolate available as well.

<b>Corporate Chocolate Gifts</b> For The Office

A chocolate treat is a nice gesture you can show your colleagues and customers, and there are so many options for chocolate corporate gifts. For lesser occasions a simple sampler might do. Everybody enjoys having a box of candy they can raid when they get the munchies. Some of your colleagues may be on low-calorie diet or have high blood sugar, so you may want to purchase a good tasting chocolate that is low in sugar for everyone or perhaps have a few just in case someone says they can't eat the regular chocolate. For special occasions and holidays, don't be afraid to try something more exotic for a corporate chocolate gift. How about a chocolate gift basket?

Almost everyone loves good chocolate, so it's perfect for a corporate gift. Just keep in mind that it should be the kind of chocolate you would be willing to eat, and be considerate of customers who have to watch their diet.

<a href=""http://www.corporate-gift-ideas-guide.com/corporate-food-gi fts.html"">If corporate chocolate gifts are too sinful, try other food gifts</a>

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Tuesday, September 02, 2008

Banner Design: Do It Like A Pro

Author: Viojieley Gurrobat

Article: Imagine this - you were talking to your friend about a new product launched by an already established company in the market. You learned about this new product when you were surfing the net but the problem is you cannot remember the name of the product. You tried every possible way you can think of to remember that name but your brain won't cooperate. And then you remember seeing this leaf-like image that you are sure has got something to do with the company's name. And then something ignited in your brain and then BOOM! In a split second you remembered the name of the company and its new product. Amazing isn't it that a simple image left embedded in your mind can help you remember the name that you are searching for. Well, it is probably for this reason that business owners have to put extra effort in designing and choosing their promotional materials.

Banners are promotional materials that can help effectively market your company and its products and services. Most businesses need a good banner because it is what your target customers will see mostly when they are getting familiar with your products. Banners create name recognition, hence when designing your banner it is essential to remember that banner design is not only about graphic creation. There is more than design to banner creation. An effective banner is not only about color, text or images. Effective banners combine quality graphics with special working elements to create exceptional and productive banners.

By far, banner marketing is the most widespread in the Internet. When you have the right elements, banners can be a good way to make customers interested in what you have to offer. Here are a few tips and tricks to make that banner really interesting. First off, conceptualize. As with any advertising material, you must start with a great concept to help you produce a banner that will clearly communicate your products and services. It is important that when you conceptualize you take into consideration your customers. Your banner should be able to speak to them and recognize their needs and desires. And again keep the design simple. Remember that simple is always better. As much as possible don't crowd your designs. Leave a space for your customer to use their imagination. Leaving something for your customer to think about can be a good tactic to make them interested.

You can also use colors or styles that are in contrast with your design. This way you can effectively entice curiosity to every individual that sees your banner. Additionally, make sure that your banner can be easily read and understood by the reader. Since a reader would typically spend only a few seconds before deciding whether to check out your products or move on, it is important that your banner is concise, simple and legible.

On a final note, be consistent and relevant; consistent in terms of building your brand and relevant when dealing with your customers. Sometimes when developing your banner concepts you tend to forget abut your customers. Remember that you are creating your banner for your customers so keep them always upfront and make propositions that address their needs and desires. So take advantage of the opportunity to create a relationship with your customers by offering them relevant, captivating and effective advertising tool. Once you have come up with good banner designs you would be surprised with what it can do to boost your business.

For comments and suggestions kindly visit <a href=""http://www.graphicdesignsunlimited.com/unlimited/Graphic-De sign-Banners-&-Promotions.html"">Graphic Design Company: Banners and Promotions </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Monday, September 01, 2008

How To Create An Effective Email Marketing Campaign

Author: Robert Allen Fulton

Article: Email marketing is a cheap, efficient way to spread the word about a product or service. While a large number of companies have started to embrace email marketing as a key weapon in their promotional efforts, very few do it the right way. Here are some tips to ensure your campaign is successful.

1. No image only emails - Many people create an exciting graphic and then don't include any text in the email. This will increase the chance of your email ending up in the recipient's spam folder. Also, huge images take a long time to load and many people just don't have the patience to wait.

2. Don't use attachments - Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, many people are skeptical about opening attachments.

3. Include the recipient's name in the email - You are more likely to read an email addressed to you then a generic one. Most email marketing solutions like Bsleek's Intellicontact ( http://www.bsleek.com/emailmarketing ) come equipped with an easy feature for adding the recipient's name in the email.

4. Don't write in all capital letters - People look at this as if they are being shouted at. It's completely annoying and obnoxious.

5. Don't write wordy paragraphs - People like to read short, to the point paragraphs. You'll completely lose their interested with too many words. Just stick to the point and make sure you make your most important points only.

6. Make it humorous - People like to laugh. Don't be afraid to make people laugh in your newsletter. Be personable and try to talk to your newsletter subscribers as if they are friends.

These are a few tips to help you maximize the results of your email marketing campaign. Email marketing can be a fun, exciting and effective way to communicate your message. Communicate frequently with your subscribers and always remember to treat them like gold!

About the author: Robert Allen Fulton is an email marketing expert. To find out more about his top tier, yet affordable email marketing solution check out http://www.bsleek.com/emailmarketing

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