Friday, October 31, 2008

How to Get Your Email Newsletter Read

Author: Steve Reynolds

Article: Every morning I get a great workout. Of course, it is only my index finger that is receiving the benefits of that workout - deleting spam and unwanted emails from my inbox. Just like you, each morning I am deluged with dozens of unsolicited emails.

Of course, in my opinion, I think that society makes more out of spam than it needs to. It takes all of a minute or so to delete those unwanted spam emails. Before the Internet, we all received ""spam"" in our mailboxes at home. But Congress doesn't seem as concerned about that. To me, it's easier to press delete a few times than it is to clutter my garbage cans and our landfills with junk mail. But that's another article for another day.

In reality, many people today find unsolicited emails extremely irksome. And because of that, your legitimate email marketing is going to be scrutinized and given only a second or two before it is trashed or opened. This article is designed to help you create an email, whether a newsletter, promotion, or just a marketing message, that has a better chance of being read, than being dead.

We've been bombarded with so much Spam, that most of it is easy to spot with just a glance at the subject. ""Impress your wife"" = Spam. ""Mortgage rates at all time low"" = Spam. ""Viagra by the truckload"" = Spam. Those are the easy ones.

But your email communications aren't spam. If the email marketing or newsletter is done right, it contains targeted, quality content that is useful to the recipients. The problem is, they won't know that your email is not spam until they open it up and read it. And as ridiculous as it may seem, when it comes to email communications, you are usually guilty before proven innocent. In order for your prospects to read your valuable content, you have one or two seconds to scream, ""Wait!!! Don't delete me! I have something great to say! I'm not Sp.....""

DELETE.

Email spam is defined as any email that is not requested. In this literal sense of the definition, 99% of all emails are spam. Think about it. How many times do you call your boss just to give her a head's up that you will be sending an email. Spammers have taken one of the best means of marketing ever created and turned it into a tool which many are afraid to touch. And likewise the spam-fearers have over-reacted. The result is an email that must past several tests before it dodges the delete key, gets opened and read. The following tests will help more of your emails get the response they deserve.

1. Avoid Spam-Alert Words You know the big ones, like, er, um, ""big ones"". And ""free"", ""offer"", ""special"", ""limited time"". You see any of these words in the subject, and your spam sensor is alerted and your finger is poised to delete.

Those are the obvious ones. To combat this, I've read a few articles that suggest using synonyms and close alternatives to these words. Will this work? Yes and no. Yes, you may be able to circumvent the ""Spam-blockers"" that your recipients may have. But, even if it those words escape the spam-blockers, human eyes are even tougher. They'll see the words ""No cost"" as the same as ""free"" and immediately throw up a red flag. Delete.

Don't try to beat the system with similar words. You need your customer to trust that your email communication has nothing to do with spam. To do that, your subject should be void of any words that are similar to spam words.

2. Avoid Using the Recipient's Name in the Subject Four years ago, the latest trend in email marketing was to use your recipient's name in the subject line. Such as, ""Don't be the last one to get one of these, Warren."" Four years ago, Warren may have gotten excited about seeing his name in print, and he may have assumed that the email must be important if they knew his name.

Not the case today. If he saw his name in the subject line today, Warren would see it as common trickery that many Spammers partake in. He quickly presses Delete before going to floss (Warren has always taken great care of his teeth) If you did want to use their name, and the customer did opt-in to your newsletter, then use their name sparingly in the body of the email. But using it their name in the subject throws up another red flag.

3. No punctuation, Excessive capitalization, Symbols, etc. Again, if it looks too good to be true, it probably is, and will be deleted. Certainly you are excited about your promotion or articles, and that should shine through in the body copy of the email. The better the offer is, the more important it is to make sure you do not go overboard in the subject. Remember that among the least effective email campaigns are the ones that state that the recipient is already a winner. Delete.

4. First Things First. I constantly see email newsletters that mention an article or promotion in the subject. Yet after scanning the entire newsletter, I either find the article hanging out near the bottom, or I can't find it at all.

The subject isn't just an attention-getter, it needs to flow seamlessly into the newsletter. If your subject mentions a new way to lose weight, that article needs to be front and center when the recipient opens the newsletter. If it's not there, most recipients won't hunt for it. Rather they'll consider it a ploy to get them to open the newsletter - Delete.

Think about how Old Navy conducts their ""Item of the Week"" promotion. They advertise a clothing item at a reduced price. So when you walk into the store, the promoted clothing item is the first thing you see - you can't miss it. Make sure that your first priority promotion or article is the first thing your recipient sees.

5. Targeted Subject Let your recipients know immediately that the newsletter was meant for their eyes. Not by using their name, but by featuring their industry or interest in the subject line.

As an example, I get several email newsletters and articles each day, most of which are related to marketing, design or business. If I see a newsletter with the word marketing in the subject, I'm either reading it right then, or saving it to read later. On the other side of the coin, if I get a marketing-type newsletter that mentions nothing about marketing, I may or may not open it.

Remember, you've got only a couple of seconds to make your case and get your recipient to open the newsletter. Make sure that your newsletter centers around their interests and you've won half the battle. Of course, if you don't know what your prospects' industries or interests are, you might be doomed from the start.

6. Who is it From After the subject, the next thing your recipient will usually look at to determine if they will open it is who sent the email. The worst choice is to use an email address that is gibberish or doesn't go directly to a human.

The best results will be if your email is sent from a person at your company, i.e. jim@abccomputers.com. This way it looks less like a form email and it also makes your email communications more personal.

7. Email content The final tip that gives your email the best odds at being read has to do with the content itself. Always give your recipients an option of HTML or text and make sure that you send it to them in the format that they request. This may have less to do with the speed of their computer and more to do with their own preference.

Also include an opt-out option in the email and put them both at the top and bottom of the email. The recipient needs to know that they are reading this under their own volition and they can stop receiving the email communications if they wish.

With these tips, you'll give your email the best chance at being read.

Steve Reynolds www.Square2Creative.com steve@square2creative.com

About the author: Steve Reynolds has more than 15 years of hands-on small business marketing experience including design, copywriting and strategic marketing. www.square2creative.com steve@square2creative.com

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Thursday, October 30, 2008

4 Tips For Effective Affiliate Program Management

Author: Ettione Stuckey

Article: Afiliate programs are one of the most effective ways of getting people to your website and securing sales. Having several affilaites promoting your product is the equivalent of having several commission-only sales people running around selling for you. You will definitely need an effective affiliate management program to help you manage your sales force. Learn about this concept below, as well as a powerful recommendation to help you effectively manage your affiliate program boost your sales.</p>

<b>1. What Is an Affiliate Management Program and Why Do You Need One?</b></p>

Affiliate management programs allow you to effectively operate your affiliate program and the partnerships formed through it. You need effective affiliate management to ensure the highest ROI possible for all of your partnerships. Amazon.com is the poster child for a hugely successful affiliate management program. How did they do it? By using a robust affiliate management program and providing powerful tools and training to their affiliates.</p>

<b>2. Where Can You Find an Effective Affiliate Management Program?</b></p>

Of course, Amazon's affiliate management program, code is proprietary, so you won't be able to get your hands on that, but you CAN get one. Then, just how can you get your own affiliate management program? It's simple, they're everywhere. If you type the phrase ""affiliate management program"" into your favorite search engine, you'll see a plethora of returned search results. Don't despair just yet; I'm going to tell you just what to look for in an effective affiliate management program. But for now, you must decide if it's more of a benefit for you to buy and install an off-the-shelf software package on your server, or to pay for a hosted service, even if you have the expertise to easily install your own program. Does the boxed version do everything you need it to do? Is the price right? (Only you can decide that.) </p>

<b>3. Things to Look for In an Affiliate Management Program</b></p>

Your affiliate management program should allow you to track your affiliates' progress, train them, contact them individually, and even make special arrangements with them (partnerships). A quality affiliate management program should immediately give you the information you need about your affiliates at a glance.

You should instantly be able to see who your best performing affiliates are and which ones are struggling. In this case, use the tools in your affiliate management program to email an automated training series to the affiliates who are having difficulty, or offer more personalized help. The choice is yours. On the flip-side of that, you can offer your best performers better incentives to keep the sales coming. Does your current affiliate management program allow you to do this? </p>

<b>4. What Are Multi-tiered Affiliate Management Programs</b></p>

A multi-tiered affiliate management program is one that not only pays your affiliates commissions on the sales they make, but it also allows them to recruit others and make a percentage of their sales as well. Multi-tiered affiliate management programs are structured somewhat like MLM programs. They allow the top person to make a percentage of the sales of everyone else whom they recruit. Some affiliate programs go as deep as 5 levels, but these normally don't live up to expectations. It's like, ""each one - teach one. The person directly above is responsible for the success of the person directly beneath them. Two-tiered affiliate management programs usually work best for this. They are the most effective, as others don't pay as well on the 1st and 2nd levels (tiers) as the 2-tier affiliate management programs. Affiliate management programs that stretch beyond 2 levels may place the highest commission percentage to be earned on the lower levels - which are usually not filled. This prevents the affiliates from making the max commissions on their sales. It also provides little incentive for affiliates to keep promoting your product/service. Therefore, for the best results I strongly recommend you use a two-tier affiliate management program if you're thinking of implementing a multi-tiered affiliate management program. Better yet, implement an affiliate management program that gives you the flexibility to offer a flat affiliate program, a 2-tiered affiliate program, or no program at all to your affiliates. </p>

<b>My #1 Affiliate Management Program Recommendation</b> </p>

I strongly recommend ProWebWare's affiliate management program. I have 3 reasons why: </p>

1. Price </p>

2. Functionality </p>

3. Sheer Power </p>

 </p>

The affiliate management program is part of an all-in-one e-business suite of tools for the Internet entrepreneur. The suite is synergistic combination of powerful e-business tools that I'm sure most, if not all e-businesses can definitely benefit from. ProWebWare gives you powerful tools to automatically run and manage your affiliate program. Offer your affiliates a chance to earn commissions, even recurring commissions through your affiliate management program, and/or through ProWebWare's 2-Tier affiliate program. You get powerful campaign tracking and expense calculation tools. They make easy work of figuring out which ads produce the best results for you. You get so much value from using the ProWebWare system that I can't possibly do the system justice here in this short article. Just check out ProWebWare for yourself at http://www.prowebware.com. Thanks for reading, and much success to you in your online endeavors!

About the author:

Ettione Stuckey, Performance Technologist, Webmaster, Internet Marketer Ettione holds degrees in electronics and business. His passion is ecommerce and Internet Marketing. Ettione runs several ecommerce websites. ""ProWebWare E-Business Automation"" is his fourth website and is a big HIT for its powerful ecommerce features and extreme value. </p>

<a href=""http://www.prowebware.com/affiliat

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Wednesday, October 29, 2008

Mortgage Leads - The ROI

Author: Jayson Brock

Article: Mortgage Leads - Are they a good mortgage marketing tool?

Mortgage Leads are and will always be key in any mortgage marketing plan. The biggest issue with buying mortgage leads is that the buyer (Mortgage Brokers and Loan Officers) will spend $100.00 and expect a deal and no time in working that deal or leads. You have to expect the following when buying mortgage leads:

1. You will not reach the borrower by phone if you only call 1-3 times. If the borrower does not call back you should not consider this to be a bad lead.

2. Expect to always get 3 bad leads out of every 10 mortgage leads - as long as your mortgage lead company has a solid return policy you have only lost time - and I can assure you every person values time, but not as much as money.

3. The potential borrower has spoken to other mortgage companies, probably a few before even submitting information online for a Free Quote. So when you call a borrower and they say ""I have been contacted by several people"" - then that is your chance to sell - not say ok let me get off the phone and request a refund for this lead.

Research shows that online users submit their information to 2 or 3 mortgage websites when shopping for a quote online. Combined with shopping in their local market the person will always exaggerate with the common, ""I have been called by 20 people"", when it is really been FIVE.

Number of Leads Purchased: 50 Cost Per Lead Purchased: 15.00 Total Lead Investment: $750

Estimate Percentage of Leads Closed: 5% Average Amount of Mortgage Closed: $185000 Number of Loans Closed: 2.5 Total Amount of Mortgages Closed: $462500

Fee's Collected: 2% Commisions Earned: $9250 Return on Investment: 1133.33%

Taking all this in consideration you truly have to have patience and be willing to spend more than the $100.00 you thought was a major investment. A 5% closing on 50 leads is realistic and not fluffed like most mortgage lead websites.

Good Lead Sources that drive up ROI are.

http://www.LeadsExpo.com http://www.LeadBull.com http://www.LeadOrder.com

Check them out our research showed a ROI above 15% and quality customer service.

About the author: Jayson Brock - BrokerTrends.com research team.

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Tuesday, October 28, 2008

Catch the Holiday Spirit with Digital Cameras

Author: Viojieley Gurrobat

Article: It's the time of the year when your family and friends spend their time together at home. It's also the best time to get memories in print. But oftentimes people are frustrated to find out that the pictures they have taken don't look too good when they get printed. So the best way you could perhaps do to minimize excessive outflow of money and effort is by using digital cameras.

Digital photography has opened up a lot of new and valuable opportunities to all. Here are a few reasons for you to go digital. First, you can always make sure that the shot you took is the one you like before leaving the scene and if it does not meet your expectation, you can always delete it and take another shot. Second, digital cameras allow you to easily and quickly retrieve images. You also have the option of having your photos printed at home at your own convenience. Digital cameras can also mount filters, auxiliary lenses and polarizers allowing you to meet any photographic challenge you might come across with.

These are just a few reasons to make you cross over the fence to digital photography. When you do decide to use digital camera there are a few things to consider in choosing the right one as there are a lot of choices when it comes to digital camera today. Most of these cameras only differ in use and price. If you are thinking of only using your camera to exchange snapshots with your friends, you do not need to spend a lot for the camera. Don't forget to ask the seller if the camera you are buying can accept external power supply. Remember that cameras use power fast so you do not want to spend most of your time buying batteries and miss the opportunity of getting the shot that you want.

Buying your digital camera need not be a difficult task. To make things simple, just try to remember these factors when shopping for your camera - number of megapixels, user controls, battery life, zoom lens and exposure control. So get started with your shopping for the right digital camera today. After all, you would not want to miss grandpa crying beside the Christmas tree because of the gift you gave him or miss little Annie getting frantic because she finally got the Barbie doll she likes. Happy Holidays everyone!

For comments and suggestions kindly visit <a href=""http://www.digitalroom.com/Digital-Printing.html"">Digital Printing Services </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Monday, October 27, 2008

Marketing Your Start-Up on a Shoestring Budget

Author: Steve Reynolds

Article: Your start-up business is working beautifully, you're starting to get some business and you think that everything is running like clockwork UNTIL...someone mentions marketing. Dang. Another expense. Marketing your start-up business doesn't have to be expensive.

If you carefully weigh the most important marketing tools and start with those, then your business account won't feel the pinch, plus, you'll be generating future sales!

I'm sure that you've read the mantra that most small businesses fail. Well, many of those businesses that failed didn't utilize any marketing to churn up new customers. Marketing is an essential ingredient in any new business plan. Adding marketing doesn't guarantee success, but it does give you the best odds.

So, you some marketing for your startup business but you have a tight budget - catch 22? Certainly not. You just have to take baby steps in your marketing and business until you can afford to implement a full marketing campaign. If you are starting with absolutely zero marketing, below are some affordable marketing services that you should add to your business:

1) Identity - You probably have a business name, but do you have an identity with your business? Do you have a finished logo, a color combination, a slogan or a business image? Without a company identity, your customers can't connect with who you are and what you do.

2) Business Cards / Calling Cards - Once you have an identity, the next marketing tool that you need is a way to market your business to your neighbors and prospects. Your business may need business cards, calling cards or both. Your cards should feature your logo, contact information and a clear and concise statement about what you do. For my business, I state ""Square2 Creative - Marketing your small business beyond square one"". From that statement, you know that I do creative marketing services and target small businesses and start-up companies.

3) PowerPoint Presentation - After you have a logo, identity and business cards, you are ready to tell the world what it is that you do. A visual marketing presentation will make your sales and business meetings much more effective and enjoyable. Most every computer has Microsoft PowerPoint or similar presentation software. Start with a template that is already created, then write your presentation in Outline View. Try to limit each slide to one thought, and keep the presentation pretty brief. Once you are finished you can email the marketing presentation to prospects or present it to them in person.

4) Company brochure - The next small business marketing baby step is to create a company brochure that highlights what you do, and promotes your benefits and unique solutions. Microsoft Publisher has several great templates for brochures. All you have to do is fill in the text and add a couple of images. A marketing brochure is perfect as a leave-behind after a meeting or as a direct mail piece.

5) Simple WebSite - Many more people today use the Internet as their first place to learn about new companies and their products and services. Without a website, you are missing a vital link to your customers and you are probably sacrificing several qualified leads. A simple website that features brief company information, directions, testimonials and product images will go far to improve your credibility and professionalism.

Each of these baby steps can be created for relatively little expense. But these are simply a starting point when marketing your start-up business. If you wish to get a quote from me to complete any of the above babysteps, please send an email to quote@square2creative.com.

About the author: Steve Reynolds has more than 15 years of hands-on marketing experience in design, copywriting, creative strategies and marketing strategies.

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Sunday, October 26, 2008

To Make More Sales, Try Making More Friends

Author: C.J.Hayden

Article: <i>""Learn to love, respect and enjoy other people.""</i>

-- Dale Carnegie

In 1936, Dale Carnegie published ""How to Win Friends and Influence People."" Since then, his book has sold more than 15 million copies and is widely credited as being the first book in the modern self-help genre.

The core of Carnegie's simple philosophy is that one of the greatest human needs is to feel important. If you want to win people over to your way of thinking, they need to like you. And the way to get them to do that is to take an interest in them.

When learning how to sell better, we often hear the advice to ask questions and listen to the customer. This advice, though, is frequently given in the context of using questions to gather information helpful to the sales process, and to listen for clues that will help you convince the customer to buy.

What Carnegie suggested was that the true path to being a successful salesperson, leader, or well-liked individual was not to focus on your desired outcome, but to put your attention on the other person. Here are Carnegie's six ways to get what you want by making people like you:

1. Become genuinely interested in other people.

2. Smile.

3. Remember that a person's name is to that person the sweetest and most important sound in any language.

4. Be a good listener. Encourage others to talk about themselves.

5. Talk in terms of the other person's interests.

6. Make the other person feel important -- and do it sincerely.

Notice the emphasis on being genuine and on sincerity. Despite the fact that Carnegie was talking about how to persuade people to adopt your point of view, this really isn't some sort of manipulative sales technique. It's a recipe for making friends.

This idea wasn't just a personal theory of Carnegie's. To write his book, he interviewed the most successful people of his day, from Clark Gable to Franklin D. Roosevelt. He studied the writings of philosophers from Confucius to Benjamin Franklin, and the lives of famous leaders from Abraham Lincoln to Henry Ford.

Carnegie spoke with many professional salespeople, and also with many of their customers. Here's what he discovered: ""Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want... The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage. He has little competition.""

All the great salespeople I know are people others refer to with adjectives like ""friendly,"" ""nice,"" and ""likable."" When you see them across a room, you are drawn to them. When you get on the phone with them, you don't want to hang up. They seem to have the ability of making you feel as if their conversation with you is the only thing in the world that matters to them.

And they're not faking it.

What sort of shift might it create in your selling if you took Carnegie's advice to heart? If instead of trying to make sales, you simply set about making friends? Imagine what a difference it would make to how you dealt with everything from cold calling to attending networking events.

Picture yourself on a cold call, smiling, talking about the other person's concerns, and making him or her feel important. Visualize yourself at a Chamber of Commerce mixer, getting people to talk about themselves, and expressing your interest in what they have to say.

Showing a genuine interest in others not only makes them feel good, it makes you feel good. Instead of trying to convince someone of your point of view, your job becomes to see everything from the other person's side. Conversations that used to be challenging sales situations can instead become opportunities to make new friends.

If this approach appeals to you, here's what to do next in Carnegie's own words: ""So, if you desire to master the principles you are studying in this book, do something about them. Apply these rules at every opportunity. If you don't you will forget them quickly. Only knowledge that is used sticks in your mind.""

About the author: C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of ""Five Secrets to Finding All the Clients You'll Ever Need"" at <a href=""http://www.getclientsnow.com"">http://www.getclientsnow.com< /a>

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Saturday, October 25, 2008

Press Releases Build Links

Author: Henry James

Article: Press release links can get you good link popularity. The link popularity is the total measure of the quantity and quality of the links on your websites. You can increase your search engine ratings by concentrating on the various link building strategies such as press releases and articles. Here we are discussing the importance of using press releases for link promotion. Yes, a well-written press release can fetch you the ever wanted links for link popularity. In fact it is a time-tested link building strategy used by various webmasters.

That's why, most of the websites engage professional journalists, free lance writers and public relation services to develop good press releases and distribute it properly for publicity. Some websites have their own network of skilled people working in this particular direction. The link posted at the end of a press release is the press release link. And this link is a great source of drawing internet traffic to your website.

The press release link is only fruitful if the press release is well-written. You must have a narrow focus for the press release. This implies that the press release must be short and informative. The use of redundant words must be avoided. The focus must be on providing more information in a fewer words.

Do not be deviated to shift your focus from one topic to another. Stress on one particular topic in a single press release. If you want to advertise about another topic, bring out another press release. The press link mentioned at the end of the press release will only be visited if the press release is rich in keywords. Make use of the keyword phrases to beautify the language of your press release.

Any search engine will display your website only if you have the requested keywords in your content. Press release is also a part of your website content. Search the most widely used keywords and then develop the press releases. When the users enter the keywords, the search engine crawlers match the keyword to your website and will present your press release, as a result. Thus you should create great content for your press release.

After writing the content of the press release, you have to build press release links. The links are internal links. The search engines make use of links to reach your press release. You have to have the right links that take the user to your press release.

Press release links on your website will provide easy access to the written information to the users. As mentioned above, you can also engage public relation services to distribute your press release to all the major news papers and e-magazines. The media resources are one of the best ways to popularize your website(s). A press release link will be visited by a number of people visiting the news magazine.

You will be able to get more reciprocal links with the help of press release links. The people reading your press release will be attracted to add your link to their websites. You can create a better link popularity with the help of press release links. So, do not wait any more to write a compelling press release to pull the internet traffic to your website and work in this direction of raising your search engine ranking today.

About the author: Discover advanced link building with press releases and link popularity tools and resources as an Elite Member of: http://www.Link-Advantage.com

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Friday, October 24, 2008

Market Yourself as The expert

Author: George Torok

Article: As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.

Use these tips to market yourself as the expert in your field.

Write tips sheets - for your clients, prospects and the media.

Write and publish articles in magazines, newsletters and newspapers.

Write letters to the editor expressing opinions, advice and clarification.

Publish your own newsletter.

Write a book - the best way to be seen as the expert.

Send out regular news releases.

Be interviewed by the press.

Sponsor a contest or award.

Make speeches to service clubs and associations.

Offer information seminars to prospects and clients.

Stay informed and leading edge on your area of expertise.

Offer your clients extra 'free advice from the expert'.

Earn designations and awards from your industry or trade associations.

Seek out the top experts in your field - know and get known by them.

Act, sound and feel like the expert you want to be - confidence is powerful.

Find a mentor you admire who can help you and make introductions.

Seek out leaders in other businesses to trade ideas and do joint promotions with - we judge you by who you hang around with.

Why market yourself as the expert? Clients come to you and you can charge more money.

Excerpted from the national bestseller, Secrets of Power Marketing.

About the author: © George Torok, co-author, works with organizations to help them grow. He offers keynote speaking, training and consulting programs that help you stand out from the competition. You can arrange for Torok to work with you by calling 905-335-1997 or for more information visit http://www.Torok.com

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Thursday, October 23, 2008

Relentless Internet Marketing

Author: Matthew C. Keegan

Article: The internet is a fantastic place to promote your skills and accomplishments. You can pay a large sum of money by coming up with banner ad or pay per click plans to ""get the word out"" or you can go the budget way and market yourself smartly without spending nary a dime. I'll leave the money plans for another article, instead let's take a look at smart ways for you to promote you or your product online for little or no money!

Who said you have to have a marketing budget to promote yourself? Well, many companies do, but they are in the business to sell you something [namely, <i>their</i> marketing plan]. If you have the money to spend on marketing then go for it. If not, then you must examine cost effective ways to get your name out there. <b>Here are some of my personal favorites</b>:

<b>Write Articles</b> - Yes, just as I am writing this article in hope that you are reading it, you can do the same and submit your missives to leading article directories. A well written article of medium length [500-750 words] can go a long way in attracting interest by others. If you are new to the game, write the article and give it to a friend for their review and critique. Once you make your changes, find article directories you can join and start submitting. Make sure your resource box - the information at the end of the article - effectively pitches your product or you personally. Enjoy the resultant [and free!] links back to your site. Submit on a regular basis and you will reap the added traffic to your site resulting in more business for you.

<b>Join Forums</b> -- I run several message board communities and with my two largest ones -- the Corporate Flight Attendant Community and the Aviation Employment Board -- I permit members to add a link within their signature to their personal or business website. Many of my threads are indexed by <i>Google</i> and picked up by people all over the world. Thus, the right person at the right time can click on a thread and see valuable links to other sites of interest. Not every forum manager permits this practice, however. I guess I am just a nick guy! [wink]

<b>Post on Craig's List</b> -- Craig Newmark started his ""list"" more than a decade ago to serve the San Francisco community. Years later his site is still going strong with well over one hundred cities across the globe featured. People from Atlanta to Auckland and from Zurich to Zimbabwe now have access to a site that allows them to pitch their products, display their resumes, or sell their very souls. The site is still free unless you are posting a job opportunity or real estate information under a few, select cities.

<b>Your Website</b> -- You <i>do</i> have a website, right? Oddly in this day and age I am meeting people who do not. <b>I hear all kinds of excuses:</b> it is too expensive, too time consuming, too difficult, etc. Heck, if you are going to ""play"" the internet you must be properly equipped to participate. Quit making excuses...find a way to get online and do it today! At the very least your DSL account probably provides a page or two where you can design your personal page and upload it to the internet. Oh, you are still using dial up? Yikes!

As with any marketing campaign you must stay on top of it at all times. What I mean is this: however you choose to proceed, you must continually monitor and adjust your plan to maximize its effectiveness. No going on auto-pilot here: you must take charge of what you are doing to reap the rewards. If you do, you can gain a lot of exposure - and work - without expending a huge amount of money.

About the author: Copyright 2005 -- <b>Matthew Keegan</b> is <a href=""http://www.thearticlewriter.com"">The Article Writer</a> who writes on a variety of topics including: advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. Samples from his portfolio are available right <a href=""http://www.thearticlewriter.com/portfolio.htm"">online</a>.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Wednesday, October 22, 2008

Additional Marketing Strategies to Compliment your SEO Campaign

Author: James Peggie

Article: Many of our clients focus to a large extent on getting their sites ranked in the search engines using search engine optimization (SEO). They then come to me and ask what other types of marketing they can use to increase the effectiveness of their SEO campaign?

The first thing that I point out is that a SEO campaign should just be part of an overall business marketing plan. And this marketing plan should relate closely to the business plan. There are many things that can be done market your website. Here are a few examples of marketing ideas you may find useful.

One of the most obvious is a start up a Pay-per-Click (PPC) campaign. Try experimenting with PPC and find out how effective it can be for your site. Be very careful though as it is easy to lose control of your spending.

A monthly newsletter is a great way to gain exposure and keep your name in front of potential clients. A newsletter sign-up is a popular 'call to action.' Getting sign ups for your newsletter is an excellent way to develop and cultivate new leads. A monthly optimized press release campaign continually gets your latest news out in front of people. As search engines pick up these releases it also helps you to get found for targeted keywords. And of course your news can get picked up by traditional media outlets such as newspapers, magazines, TV etc., as well as online outlets.

It is also a good idea that you network online with industry groups or user groups and forums. Networking is such an important part of marketing. This can help get you established as an authority for your type of business.

Develop articles relating to your specialization which will be of interest to potential clients. Publish these on your website and submit them to industry publications. Again we are establishing your authority and building your brand.

Start up your own Blog and write about your subject of expertise. This has two benefits. It gives your target audience lots of up-to-date and interesting information. It also keeps you on the cutting edge of the news in your industry. An effective Blog does need a lot of work though. Look for syndication opportunities.

Attend your industry tradeshows either as an attendee or exhibitor. Meet people, discuss the latest industry developments and get your name out there!

Develop an affiliate program for your business. This will take the pressure off your own marketing efforts and increase you total sales potential. Your affiliates market and sell your product.

There are many marketing options that you can use along side your SEO efforts. Bear in mind that any type of marketing effort relies on a clear understanding of your target audience and their behaviors. It is all about building your name and your brand. SEO is an important part of an online marketing plan. So be creative and think 'out of the box.' to develop a unique total marketing strategy.

About the author: James Peggie is the Director of Marketing for Elixir Systems - a search engine marketing agency located in Scottsdale, Arizona. Their website is located at http://www.elixirsystems.com and James contributes to their blog http://searchblog.elixirsystems.com

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Tuesday, October 21, 2008

What's In It... For Your Prospects?

Author: Craig Garber

Article: Listen, most advertisements and marketing pieces are nothing more than big business cards lacking the ONE central ingredient needed to make a sale -- showing benefits to your prospects.

See, regardless of what you're selling and who you're selling it to, ALL your prospects want to know, ""What's in it for them?""

Today we'll take a look at the fourth paragraph of our mock display ad and I'll show you exactly what I'm talking about.

You can check out that original ad, and even print out a copy of it, right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.htm

The fourth paragraph says, ""My team does absolutely no cold-calling or traditional prospecting, but instead are given dozens of motivated, ready-to-act leads every single week. All of our customers pick up the phone to call us first.""

Good things about this: The ""intent"" of this paragraph is good, but it is so poorly delivered, the meaning and benefits of it are diluted and not very compelling at all.

Listen, if I've said it once, I've said it a thousand times: Your prospect could care less about ""you"" and ""your team"". They care about themselves, and what's in it for them.

The way this ad is written, it is becoming more evident, this is more of an employment ad than anything else.

This guy is a broker, and he's looking to build up his team of agents.

That's fine, but when you're reading the ad, and you're thinking about responding to it, all you're concerned with, is... ""what's in it for me"", not what's in it for him and his team.

Right?

Here's what I might've said instead:

""Using this amazing new system, called ""The Real Estate Buyers And Sellers Automatic Attraction System"", you will never ever have to make even one single cold call, ever again... you can give up ""hoping""... ""praying"" ... and yes, let's face it -- even "" begging"" for business... and every single prospect who calls you will not only be pre-disposed to working with you, but they will already be pre-qualified based on the kinds of clients you want to deal with, or the kinds of properties you specialize in working with. Oh, and... all these new customers of yours -- will work with you exclusively.""

Now there is a LOT of psychology going on here, and these are typically the kinds of things I show you when you order a Sales Copy Review -- www.kingofcopy.com/salescopyreview .

Why you use certain kinds of words in a certain place, or why you're positioning yourself this way and that, and where you use your words to achieve maximum effectiveness using minimum sales copy.

So, let's check out how our ad reads so far and you can see we're just breezing on through here.

""If you are a highly motivated real estate agent with a burning desire to increase your commissions by AT LEAST $100,000 dollars in the next six months -- regardless of what level you're at now -- and if you're sick and tired of dealing with buyers and sellers who really aren't as sincere as you felt they were up-front... and you've had it ""up to here"" with people trying to whittle your commissions down to practically nothing... then this is the most exciting and important message you will ever read!

You see, an amazing new prospecting system has recently been developed that totally turns the tables on your sellers and buyers. Instead of worrying about where you're going to find your next seller, using this system... your sellers end up being the one's hoping they can find you!

It's true! Whether you're a rookie, and you've just passed your realtors licensing exam, or even if you've been at it for years, and you've already got a good ""following"", imagine how much better your business would be (and therefore, how much better your entire life would be), if... instead of having to look for your next ""meal ticket"", you had a turnkey system that automatically turned you into a prospect-attracting magnet!

Using this amazing new system, called ""The Real Estate Buyers And Sellers Automatic Attraction System"", you will never ever have to make even one single cold call, ever again... you can give up ""hoping""... ""praying"" ... and yes, let's face it -- even ""begging"" for business... and every single prospect who calls you will not only be pre-disposed to working with you, but they will already be pre-qualified based on the kinds of clients you want to deal with, or the kinds of properties you specialize in working with. Plus, all you new customers will work with you exclusively.""

Have a great weekend -- we'll wrap this ad up next week.

Hasta la vista, baby.

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

About the author: If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com

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Monday, October 20, 2008

Is AOL for sale to the highest bidder?

Author: Kevin Gee

Article:

Rumors are flying on this one and several news agencies have recently reported that the search portal is in talks with several buyers. The list of interested parties includes Yahoo!, MSN, Google and Comcast. </p>

While AOL has slowly been fading into darkness over the past few years the AOL portal remains a very popular internet destination and is a very highly-trafficked web property. It's no surprise that any one of these companies would want to funnel this traffic to their own properties, products and services.</p>

Currently the AOL portal gets its search engine results from Google but, that could change if one of the other companies were to claim its stake on the struggling portal. Of particular interest is the fact that if MSN were to snatch the portal up it would be the perfect opportunity and break needed for MSN to launch its own (PPC) pay per click system; currently named adCenter. This would allow MSN to directly compete with the ad systems of Yahoo! and Google. Perhaps this is why the both of them are trying to snuff the MSN transaction. This should get interesting...stay tuned.</p>

Read more about this in articles published by <a href=""http://biz.yahoo.com/rb/051012/media_aol.html?.v=4"" target=""_blank"">Reuters</a> and <a href=""http://money.cnn.com/2005/10/14/technology/yahoo_aol/index. htm"" target=""_blank"">CNN/Money</a>.</p>

RE-PRINTING RIGHTS: You are free to re-print this article on your web site, newsletter or ebook. Just display the following resource box at the end of the article and send me the URL of the website ( Kevin.gee@jumpfaster.com ) or a copy of the publication in which it appears:

Article by Kevin Gee. Kevin and JUMP Internet Marketing are one of the most respected and recognized search engine-positioning specialists on the Internet. For more articles and advice on search engine placement, subscribe to the JUMP Internet Marketing ""Search Engine News"" by adding our RSS feed to your website or feed reader application <a href=""http://www.jumpinternetmarketing.com/JumpInternetMarketingN ews.xml"" target=""_blank"">http://www.jumpinternetmarketing.com/JumpInternet MarketingNews.xml</a>. For a complimentary competitive analysis of your website, visit <a href=""http://www.jumpinternetmarketing.com/FreeReport.aspx"" target=""_blank"">http://www.jumpinternetmarketing.com/FreeReport.a spx </a>

</p>

</p>

About the author: Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Sunday, October 19, 2008

A Website Without Online Marketing: A Fruitless Tree

Author: Sevan Baghdasarian

Article: Have you quit your day job and invested time and money into your own online business? Are you wondering where those promised visitors and the profit from them have gotten stuck? Then read on before your precious investment is fully wasted.

Nowadays, many people save money to quit their day jobs in hopes of achieving their own customized version of the American Dream by starting what is commonly known as an e-commerce business or a ""dot com"" venture. They then proceed to spend the savings of their labor on great looking, functional and hopefully practical websites. However, a large percentage of such venturesome warriors that take the initiative to quit a steady job and embark on the bumpy road of e-""self employment"" do not end up reaping the fruits of their courage.

The initial phases of website development both financially and emotionally drain the average venturous individual to a point that at the end of the process they are impatiently waiting for miraculous profit to be pouring their way. In reality, this seldom happens since there are thousands of such individuals both from the past and the present on the very same path striving to prosper. In order for a website to be profitable, it would have to contend in the race for traffic against hundreds of thousands, or even millions of competitors.

It is possible to attract visitors to your website via countless means however the best and the most efficient are what have been rounded up under the roof of Online Marketing. Online or Internet Marketing addresses the concerns of all those website owners that are astounded at the low returns on their investments. It helps strategize a plan to increase the popularity and traffic of the website and tackle the issues of low profits. The most important aspects of Internet Marketing are as follows:

1. Spreading the Word: Since other online venues require a relatively longer initial period of time to yield results, it is quick and efficient to spread the word about your website via submitting articles and news releases to be published. An informative and useful article will intrigue other website owners to syndicate the article hence exposing your website to the visitors of their own websites. On the other hand a carefully prepared news release if published at the right time will drive major media publishers to run stories on your website which in turn will expose your website to a very wide base of potential visitors and in turn converted customers.

2. Networking: Propagating the word about your website is a great way to jumpstart your internet marketing campaign, however you need stability from within to be able to sustain your website's popularity. By partnering or simply having a relationship with websites in and out of your industry you will be able to increase your website link base and provide a one-stop solution for your visitors. You can achieve this by being an active participant in online forums, chat sessions and even seminars not to mention offline venues such as business mixers and conferences.

3. Search Engines: Once you have created an initial surge of visitors via press releases and worked on networking to maintain your traffic, your website will be seasoned and ready to benefit from a very precious medium that lets targeted visitors come to you rather than you going after them. Search engines are inundated with searchers looking for products and services in virtually every single industry and category imaginable. By using keyword popularity tools you can find out approximately how many people search for keywords relevant to your website on a daily basis. Once you find the keywords that would bring valuable visitors to your website, then you can target them by optimizing your website. This process is referred to as Search Engine Optimization which will be discussed in much more detail in future articles.

4. Refining the User Interface: Refining the User Interface is certainly one of the most ignored yet extremely important aspects of owning and operating a website. You can be getting hundreds of unique visitors on a daily basis to your website yet making less profit than a direct competitor of yours with half the traffic. The secret lies in your user interface consisting of elements such as forms, navigation, contents, links, buttons, customization, localization and more. By using these elements in the correct places and at the correct time and constantly monitoring your visitor retention and conversation rates, you can not only increase your conversation ratio and therefore your profit but also maintain a larger visitor base potentially creating word of mouth and return business.

The above are the main areas in which you have to be active in order for your online marketing campaign to be successful. However it is sometimes not possible to achieve the best results in all areas without rigorous research and extensive training. This is where internet marketing firms come to your help in devising and implementing a successful campaign. Internet Marketing is virtually the only way to turn your investment of time, patience and money into measurable profit that could get you closer to achieving your goals and fulfilling your dreams. This is why I invite you to read my future articles where I will be providing more detailed information on each of the above categories as well as information on how to find do-it-yourself information and shop for internet marketing services.

About the author: Sevan B. Director of Technology ViPSEM - A Subsidiary of APR Network Inc. <a href=""http://www.vipsem.com"" title=""http://www.vipsem.com"" target=""_blank"">http://www.vipsem.com</a>

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Saturday, October 18, 2008

Employing A Writer To Produce Your Articles

Author: Ian G Williamson

Article: If you are a webmaster who is interested in using articles to promote your website, then you will either have the option of writing the articles yourself or employing a writer to produce your articles in exchange for a fee. The latter works very well if you are not a natural-born writer yourself or simply don't have the time to devote to writing and research. The majority of webmasters are very busy just trying to keep their website updated, operating correctly, answering e-mails and accepting orders. With that being said, there are a number of terrific writers who are looking for employment opportunities. In addition, there are several tips to help you select the perfect one.

Before employing a writer to produce your articles, it is a good idea to request a resume and/or sample of their work. The resume is beneficial for the obvious reasons and the writing sample will give you an excellent idea as to their writing style and whether it will suit your business needs. The next step will be to determine a fair compensation amount and an agreement on payment terms. For example, once you agree to a payment amount, will that be paid in full upfront, at the completion of the project or does the writer require a deposit upfront with the remaining balance due upon completion? Depending on the writer, fees and payment structures may vary greatly. For reasons of expense, it is a good idea to hire only the writer(s) that you can afford. A clear agreement on payment terms will make for a happy and lasting business relationship.

When employing a writer to produce your articles, it is a good idea to explain exactly the type of article content that you are looking for. How many words should the article include? What subject will the article cover? How much research, if any, do you prefer that the writer conduct? If you have any ideas or thoughts on exactly how you want the content structured, be sure to let the writer know upfront. In addition, if you have a specific deadline or just prefer to get the job completed quickly, be sure to inform the writer so that he/she can deliver the work on time. One of the most important thing to look for, when employing a writer to produce your articles, is dependability.

If you have decided that employing a writer to produce your articles is the best approach for your business, then try and select one or several good writers and build an ongoing working relationship with them. It is good to work with a variety of writers but, if you work with too many, the content of the articles will each sound so different that it may become obvious that multiple people are producing the work. If you are promoting your website, then you will want the articles to sound consistently similar so that there aren't a lot of different styles of writing.

Employing a writer to produce your articles will save you a lot of time that may be otherwise spent promoting your website, developing new ideas and preparing for new changes. Whether you aren't a writer by nature or simply don't have the time, employing a writer to produce your articles will make your strategy for article marketing a lot easier. For further information visit <A HREF=http://www.real-articles.com>http://www.real-articles.com</A >

About the author: Ian Williamson is the owner of <a href=""http://www.real-articles.com""> - Real-Articles.com a free article distribution site</a> for writers and webmasters looking for content.

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Friday, October 17, 2008

Splog O'Rama

Author: Kevin Gee

Article:

Splogs, otherwise known as spam blogs are blogs created for the sole purpose of increasing a site owners link popularity and in turn their search engine rankings. Beware of this practice as it's nothing more than another black hat spam technique which the search engines are aware of and quickly finding ways to remedy it.</p>

Splogs starting gaining large popularity somewhere around August 2005 and continue to be a huge source of spam today. Although many search engines including Google have been adjusting algorithms and manually deleting splogs to combat the spam.</p>

While vertical linking is important in the realm of SEO/SEM one must remember that it is only 1 piece to the puzzle and there are many more pieces that need to be in place to be successful. Splogs are nothing more than another loophole that spammers have found to manipulate their rankings. While it may work in the short term, once found out and once algorithm changes are in place this tactic will go by the wayside just as other silver bullet tactics have in the past.</p>

Link spam is also a problem. Many website owners post comments to forums with links to their site just for the sake of getting another link. The search engines are on to the link spam game as well. It's best to keep your nose clean and just not do it. Ask yourself if the practice you are implementing is risky? If so, just don't do it or you may find yourself banned and in hot water with the search engines.</p>

How do you go about increasing your link popularity then? Quite simply put, the most important aspect of your marketing campaign should be focused on turning website visitors into conversions, leads and sales. </p>

Proper vertical linking takes time. You must seek out quality sites that are similar in industry but of course not your direct competition. Exchange links with those sites using keyword rich descriptive text and you'll do fine. This method may seem slow and time consuming and the truth of the matter is... it is. However, you will find that your website visitors enjoy their experience more as you have provided them with helpful meaningful links and website content. This generally tends to place value and legitimacy on your site, your company and your products and most times converts your users to sales, leads, referrals etc.</p>

Take the time to link properly and you won't see you efforts go to waste. Proper link relationships are long lasting beneficial ones and you won't run the risk of getting your site yanked out of the search engine indexes for splogging.</p>

Read more here...</p>

<a href=""http://fightsplog.blogspot.com/"" target=""_blank"">Google's Splog Fight</a>

<a href=""http://www.fightsplog.com/news/index.php/2005/10/google-res ponds-to-splog-problems/"" target=""_blank"">Google Responds to Splog Problem </a>

</p>

RE-PRINTING RIGHTS: You are free to re-print this article on your web site, newsletter or ebook. Just display the following resource box at the end of the article and send me the URL of the website ( Kevin.gee@jumpfaster.com ) or a copy of the publication in which it appears:

Article by Kevin Gee. Kevin and JUMP Internet Marketing are one of the most respected and recognized search engine-positioning specialists on the Internet. For more articles and advice on search engine placement, subscribe to the JUMP Internet Marketing ""Search Engine News"" by adding our RSS feed to your website or feed reader application <a href=""http://www.jumpinternetmarketing.com/JumpInternetMarketingN ews.xml"" target=""_blank"">http://www.jumpinternetmarketing.com/JumpInternet MarketingNews.xml</a>. For a complimentary competitive analysis of your website, visit <a href=""http://www.jumpinternetmarketing.com/FreeReport.aspx"" target=""_blank"">http://www.jumpinternetmarketing.com/FreeReport.a spx </a>

</p>

</p>

About the author: Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Thursday, October 16, 2008

Wild-eyed and Web-less or Information Constipation

Author: Evangeline Auld (Pen name Eve Burton)

Article: Wild-eyed and Web-less Or Information Constipation

I searched the Web by day and night, My PC grew red hot A scheme to earn some legal dough- But there was such a lot! A web-less wonder I, no clue On URLs and such, The learning curve too steep for me, The info much too much. My brain was overheating fast, The emails they were mounting, I gave myself a deadline strict 'Just seven days - and counting.' I've made my choice at last, I've done, Not one more CD rom. I'm set to go, I'm all serene I'm now cash flap.com! Cheers http://cashflap.com

About the author: None

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Wednesday, October 15, 2008

Making your site explode with Article Marketing

Author: Simon Gelfand

Article: <b>What is Article Marketing?</b>

The act of writing one 300-400 word article and submitting it to various sites--is the surprise online marketing medium of the past year. For a couple years, new marketers have been advised to promote their businesses by writing and distributing articles.

This worked so well that recently article marketing has hit the mainstream. Sites like ArticlesBase.com have helped to create perfect conditions for article marketing. Far from being an underground or little noticed way of marketing, article marketing has come into its own as a leading form of marketing on the web.

What's best about this marketing form is that by far and large it's free to use. Simply write an article, visit a resource site that holds a list of directories such as <a href=""http://www.Articles-Blog.com"">www.Articles-Blog.com</a> and go ahead <a href=""http://www.articlesbase.com/author-signup.php"">submit your article</a>.

<b>What are the benefits of Article Marketing?</b>

<b>Free Backlinks</b> - A link from a site that you're not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

<b>Increased Traffic</b> - Your article gets published on multiple web sites that pull free content from the major article directories. People then read these articles and visit the website you are promoting.

<b>Expert Status</b> - After writing many articles on a certain subject you will be recognized as an expert in the matter, you will be surprised how many people will be contacting you with questions.

<b>Conclusion</b>

In conclusion, article marketing online represents one of the most essential ways many internet home business owners use to market their internet business programs online.

About the author: Simon Gelfand is the owner of the <a href=""http://www.articlesbase.com"" title=""free articles directory"">free articles directory</a>, ArticlesBase.com, a great place for you to <a href=""http://www.articlesbase.com/author-signup.php"" title=""submit your article"">submit your article</a> for free exposure.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Tuesday, October 14, 2008

Show and Tell Your Visitors

Author: Kevin Gee

Article:

Often site owners ask the question and wonder how they can increase the conversion of their website visitors to sales and/or leads. The answer is pretty simple in most cases.

Call to action elements on your site in the right places can help tremendously.</p>

Website visitors are similar to traditional consumers, they want a quick fix and they want to find things easily.</p>

If you've ever been to the grocery store and noticed that the ""hot"" items or impulse items are strategically placed at the end of the aisles and near the checkout counter you are probably getting the idea of where this is going.</p>

Those items are placed prominently and in specific locations of the store for a reason. They are seen! And more times than not, they are sold. This is the exact same principle that should apply to your website.</p>

Placing a ""Buy Now"" button or similar at the top and bottom of your pages is good. Placing ""Click Here"" links within the text of the pages is also helpful. You see, it is these call to action elements that entice visitors into becoming sales and/or leads. Just like the placement of the impulse items in a grocery store. Show and tell your visitors where and what you want them to do.</p>

For optimal opportunity at turning your website visitors into sales and/or leads, I recommend placing these call to action items on your site. Make it easy for your visitors to find the ""Buy Now"" button. Place these items high and low on the page and within the text of the page as well. Doing so will allow you to capture your website visitors eyes no matter where they are looking on the page. You might just convert a few more visitors too!

</p>

RE-PRINTING RIGHTS: You are free to re-print this article on your web site, newsletter or ebook. Just display the following resource box at the end of the article and send me the URL of the website ( Kevin.gee@jumpfaster.com ) or a copy of the publication in which it appears:

Article by Kevin Gee. Kevin and JUMP Internet Marketing are one of the most respected and recognized search engine-positioning specialists on the Internet. For more articles and advice on search engine placement, subscribe to the JUMP Internet Marketing ""Search Engine News"" by adding our RSS feed to your website or feed reader application <a href=""http://www.jumpinternetmarketing.com/JumpInternetMarketingN ews.xml"" target=""_blank"">http://www.jumpinternetmarketing.com/JumpInternet MarketingNews.xml</a>. For a complimentary competitive analysis of your website, visit <a href=""http://www.jumpinternetmarketing.com/FreeReport.aspx"" target=""_blank"">http://www.jumpinternetmarketing.com/FreeReport.a spx </a>

</p>

</p>

About the author: Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies since 1998. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

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Monday, October 13, 2008

How to Set Your Consulting Fees

Author: Christopher Smith

Article: For any consultant starting off, figuring out what you should bill your clients is often the most difficult challenge. Charge too much and you'll fear that you wont get any clients, charge too little and you wont make enough money.

The quick answer is to find out what your peers are billing, and use that as a basis. Often when you are starting off, price may be the only way you can compete.

Once you have an established track record, you can start to justify a higher fee. Many consultants will walk away from a lot of money because they fear that they will not attract the same amount of work. Ironically, this is exactly what you want.

Think about when you first started off in your consulting career. You probably did work for clients who wanted as much as they could get for free, or for next to nothing. In wanting to establish a clientele or portfolio, you likely agreed. Think about the number of hours you spent working on this clients project, and the pay you received for that.

There are many potential clients out there who wants your work, your expertise and your opinion for free, or next to nothing.

There is another set of potential clients who dont mind paying for quality. Those are the clients you want to target. Here's why:

a) these clients are likely used to paying for quality, and the higher price gives the perception that you are providing that quality.

b) these clients know exactly what they want, and are willing to provide you with details you need to get the project completed. When they are paying you top dollar, time is money

c) a cheaper fee conveys inexperience. The type of clients you want to attract do not want inexperience

d) a higher fee feeds the perception that your work is in demand

When you raise your rates, you will lose clients. However, the clients you gain will make up for it. Imagine working on fewer projects and making the same amount of money as you do today. Now imagine picking up another client in that free time.

Its important to remember that you must deliver on the quality. The increase in expectations match the increase in your fees. If you are going to raise the bar for your fees, be prepared to raise the bar on the quality of your work and how you deliver on it.

Value based billing will often help you get past the challenge of billing a higher rate. If you bill by the project, or bill by the phase of the project, you will find that you can bill a higher rate than your current hourly rate. The faster you get the project done, the more you make per hour, and the happier your client is.

If you bill $2000 for a project that can deliver in 2 weeks, your client will likely budget that you are billing $25/hr. If the project is worth $2000 to complete to the client, they will sign off on the project. If you deliver that project in 1 week instead of 2, you'll have 1 week off to play golf, or start work on your next project. Meanwhile, your work will be worth $50/hr. Of course, your client is happy because you have delivered your project early, and met his expectations.

Underpromise and over deliver.

About the author: Christopher Smith has been providing <a href=http://www.consultingscene.com>tips for small business consultants</a> for over 7 years. For more great tips, please visit http://www.consultingscene.com

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Sunday, October 12, 2008

Full Color for Stunning Brochures

Author: Viojieley Gurrobat

Article: Have you ever feel so engrossed in something so beautiful and breathe taking? Perhaps a picture or image of a person or a scenic spot that you just find it so difficult to take your eyes off it. If you have, have you ever wondered what made you stare? Well, most of these pictures become attractive because of its color. Yes you read it right, color is the culprit. After all, who would like to read or see something that is not appealing to the eye?

Color is definitely the reason why most business opts for color printing in their promotional materials. Customers today are much pickier in choosing the product or service that they avail of. That is why; if you are a business owner it may be the right choice for you to have that brochure colorfully represented.

Colors, especially those printed in full color, leave a lasting image to the reader and if you have interesting brochures customers are less likely to discard it. Because they are colorful and contain interesting images, full color brochures build name recognition and image for your business and the product and/or services that you offer. You would perhaps ask, isn't full color expensive? Well, yes full color can be quite expensive but if know where to look for print shops to do the printing for you; chances are you will save a considerable amount of money. And besides, if you were able to meet your goal - that is to make the customers interested in what you have to offer, it is often worth the cost.

Full color brochures can make a difference in your business. Just imagine how many sales you can make with just one brochure. And if your brochure is presented in different colors, readers will be encouraged to flip through the rest of the pages.

Simply put, using full color brochures is important for two reasons: remembrance and memory. An average human's retention rate is less than ten percent. So if you want readers to remember your products and services, printing your brochures in full color might be a good idea. They simply build up the image of your company and help the customer remember all the information.

For comments and suggestions kindly visit <a href=""http://www.mypostcardprinting.com/brochure-printing-service s.html"">Full Color Brochure Printing </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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Saturday, October 11, 2008

A Marketing Strategy for Winners

Author: Jay Moncliff

Article: A marketing strategy can either make or break your business. As you know, there are many different aspects to a good marketing strategy. You may be wondering which marketing strategy is right for you. Also, how do you know which marketing strategy really works? The best marketing strategy is the one that gains profits. In this article, we will discuss the various aspects of a great market strategy.

The first marketing strategy you should look into is your website. Make sure your web design is eye catching and easy to maneuver. A marketing strategy you can add to this is to have attractive pictures or illustrations that get your customers attention. This is always an important marketing strategy.

A second marketing strategy is to promote you product. Any marketing strategy will tell you to get yourself noticed. Different aspects of this marketing strategy are to send out flyers, business cards, post cards, etc.

A third marketing strategy is to use an autoresponder. This automated form of a marketing strategy is commonly used. Using an autoresponder to send out advertisements of your product is fast and convenient. Everything is done by email.

Another marketing strategy is to use a slogan or logo. This is a great marketing strategy because it is a way for people to easily remember your business. If they remember or recognize you, they are likely to use your website.

Another powerful marketing strategy is to use an SEO (search engine optimization). Using this will attract more people to your sight. This is because when they do a search for a particular service or product, the SEO will make sure your site is listed at the top of the search results.

A very important marketing strategy is to have a great price for your products or services. This marketing strategy is an absolute must. If your prices are not great, you will never have any business. Try to show people why your prices are so great to entice them to make a purchase.

Finally, the last marketing strategy is to have good public relations. With good public relations, your business will prosper through word of mouth. Allow customers to submit feedback of your business. Place positive feedback and testimonials on your website. It makes your business look good and customers tend to prefer to use businesses that have positive feedback.

As you know you what a marketing strategy that will not leave you with empty pockets. In reality, any marketing strategy is going to cost you a little bit of money. But if you look in the right places and follow some good advice, your marketing strategy should leave you coming out on top.

About the author: Jay Moncliff is the founder of <a href=""http://www.marketing-rentable.com""> http://www.marketing-rentable.com</a> a website specialized on <a href=""http://www.marketing-rentable.com"">Marketing</a>, resources and articles. This site provides updated information on Marketing. For more info visit his site: <a href=""http://www.marketing-rentable.com"">Marketing</a>

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Friday, October 10, 2008

Affiliate Software - Tracking External Campaigns Made Easy

Author: Maros Fric

Article: Many people don't realise that affiliate system has more uses than just ""simple"" affiliate management. It can be used to track activity (including conversions and ROI) of campaigns running on AdWords, Overture, or anywhere else.

First question is - why should you do it?

Most of the advertising systems do have some kind of sale conversion tracking.

This is true, but there are some benefits when you use your affiliate system to do the work:

1. <b>You can compare the results of different campaigns</b>

Affiliate software (if it's good one) will allow you to easily view reports of clicks, sales and conversions for given campaign. You can easily find out what pays of and what not.

Moreover, by comparing conversion ratio of different campaigns you can identify the weak points and try to improve them.

What if you'll find out that your Overture campaign converts much less visitors into buyers than AdWords? If you know this, you can try to improve it. And when you make a change, the affiliate system will tell you again if your sale conversion increased or not, and how it compares to others.

2. <b>No need to include multiple sale tracking codes</b>

It is simply less work. When you have affiliate software installed, it already contains the sale-tracking snippet. So you don't need to edit your pages and place the sale conversion codes for every new advertising system you plan to use, you'll simply use the affiliate's system build-in sale tracking capability.

3. <b>It allows you to track also systems that don't implicitly offer sale conversion tracking</b>

Google AdWords and Overture do have sale conversion tracking, but what if you buy campaign somewhere else? Or banner placement, sponsored listing, etc.?

You can even track free listing or text link included in some web directory or your friend's web page.

My company uses multiple marketing channels, for example we pay for sponsored listing on HotScripts. If we don't track it with affiliate system, we would have no idea how many visitors HotScripts sends to our page, and how many of them actually made a purchase.

Now, if I persuaded you that tracking ROI and conversions using affiliate system is a good idea, let's move to the next step - how to set it up.

It depends on the affiliate software you use, but most of them will have this functionality.

<b>First of all, what can be tracked?</b>

- pay-per-cl ck campaigns on Google AdWords, Yahoo Marketing and similar

- your own link exchanges with another website

- your paid advertisements on another web sites

etc.

The principle is simple - you should create a special ""virtual"" affiliate for every system or campaign you want to track. Then use its affiliate link instead of your website URL in the campaign destination.

Because the advertisement on external website points to your site through affiliate link, affiliate system will track the clicks and purchases originating from this source as if it is your affiliate.

You can easily control how many clicks they are really sending to you, get the conversion ratio, etc.

Exact measurement of campaign results will enable you to effectively plan your marketing campaigns and improve your marketing techniques.

<b>Example - Tracking Google AdWords step by step</b>

1. <b>Create ""virtual"" affiliate for Google</b> - go to admin panel of your affiliate program and manually create new affiliate called Google 'Adwords'.

You can specify any affiliate details, it is not a real affiliate and only you can access it.

2. <b>Get the affiliate link</b> - log in to affiliate control panel of new affiliate and get the affiliate's link. You can use link from code of any banner, or you could have created special banner for this before.

Affiliate link usually looks like <i><u>http://www.yoursite.com/?ref=affiliateid</u></i>

3. <b>Use affiliate link in AdWords campaign</b> - open your Google control panel, and rewrite the ad destination URL with the affiliate's link.

That's all. Now the traffic and conversions coming from Google AdWords will be tracked. Because you used affiliate link as a destination URL, the traffic from Google AdWords will be sent to this link.

Google acts as your affiliate, but because it is virtual account for your own use, you don't need to pay it any commission from affiliate system.

<b>CONCLUSION</b>

Affiliate software has more uses, and it can simplify your life by tracking your ROI and conversions from multiple different systems ad campaigns, and providing reports and comparison of the results.

About the author: Maros Fric is CTO and co-owner of <a href=""http://www.qualityunit.com/"">Quality Unit</a>, a software company specialising in consulting & development for web marketing and web data mining. He is behind the development of <a href=""http://www.qualityunit.com/postaffiliatepro/"">http://www.qu alityunit.com/postaffiliatepro/</a>, one of the most powerful affiliate tracking software available on the market.

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Thursday, October 09, 2008

The New Marketing Revolution

Author: Jason Tarasi

Article: Let's take a quick stroll through the world of marketing to see what it was, what it became and what it now is...

Era 1 - newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials...

Era 2 - websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs...

Enter Era 3 - marketing via podcasts?

Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground.

Podcasting is the ultimate tool for reaching a fully-qualified target audience. A podcast is an audio broadcast published to the internet. The broadcast is delivered to subscribers via a feed, usually in an MP3 file format.

For years consulting and service companies have realized that the way to a client's heart is through information sharing. Be it through trade shows, conferences, seminars, newsletters, or free articles, providing useful information on a topic that potential clients are interested in grabs them - hook, line and sinker.

When a prospect first subscribes to a podcast, they likely aren't ready to buy products or services from the podcaster's company. Chances are they are just getting their feet wet, searching for information. With useful information delivered via a podcast day after day, weekly or monthly, the receiver will realize the value of the expertise demonstrated. Thus, when they are ready to become buyers rather than browsers, the podcaster has the lead.

As an advertising medium podcasts can be used just like a newsletter or press release. For instance, a tax consulting firm may publish a monthly newsletter giving updates on tax laws, information about tax shelters, tips for tax deductions and notification of available services. The newsletters will likely contain contact information and will encourage readers to contract the services of the tax consulting firm.

A podcast can be used in the same way. The only difference is, the news and information is delivered via an audio broadcast rather than through an electronic or print newsletter.

There are many advantages to podcasting. In comparison to other types of advertising, it is relatively inexpensive. Podcasts are delivered to a targeted audience, leave a lasting impression on subscribers and establish the provider as an expert in the field. Regularly published podcasts keep the provider's name and contact information fresh in the minds of the recipients and vast amounts of business can be obtained as a result.

About the author: Jason Tarasi publishes the reciprocal links newsletter ""Elite Links"" Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: <a href=""http://www.elitelinksnewsletter.com"" title=""http://www.elitelinksnewsletter.com"" target=""_blank"">http://www.elitelinksnewsletter.com</a>

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Wednesday, October 08, 2008

Advertising... The Best Marketing Tip

Author: Jay Moncliff

Article: The best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.

One great marketing tip is to use an auto responder. Autoresponders automatically send out emails to people on your mailing lists or to people who have been to your website. You can then send out advertisements of your business or service. This is a great marketing tip because it is often inexpensive and sometimes free to use an autoresponder.

A second marketing tip you may enjoy is the use of slogans or logos. This is an excellent marketing tip. People will always remember a clever logo or slogan. Many people find it best to use a funny slogan because it brings people happy thoughts when they think of your business. Try to think one up.

A third great marketing tip is to put your URL everywhere. Get yourself noticed. Put your ULR all over your site, in your autoresponder emails, hand out flyers, business cards, etc. This is always beneficial.

The next great marketing tip I have for you is to use an SEO. An SEO (search engine optimization) enables your website to be listed at the top of search engine lists. SEO uses keyword and link popularity to maximize this result. This leads to more visitors to your sight and more profit. Again, this is another great marketing tip.

Another great marketing tip is your web design. A great web design can attract more people to your site, and keep them coming back. In addition, another similar marketing tip is to use flash pictures to get attention. Or, another marketing tip is to use eye catching photographs or illustrations or your product or service. This will attract more attention as well.

My favorite marketing tip is to use testimonials and offer feedback to customers. This marketing tip is a must for anyone who wants to show positive feedback of their business. A similar marketing tip is to post these positive testimonials on your site or to send them out in your autoresponder.

Lastly, a great marketing tip is to keep your domain name simple and easy to remember. People can't find your sight if they can't remember it, let alone if they can't spell it. A catchy domain name is always helpful.

For another good marketing tip, try asking fellow business owners. I'm sure they will have a marketing tip or two to aid you. You can then make some friends in the business circle and swap ideas. Eventually it will all lead you to a successful and promising business.

About the author: Jay Moncliff is the founder of <a href=""http://www.marketing-eficaz.net""> http://www.marketing-eficaz.net</a> a website specialized on <a href=""http://www.marketing-eficaz.net"">Marketing</a>, resources and articles. This site provides updated information on Marketing. For more info visit his site: <a href=""http://www.marketing-eficaz.net"">Marketing</a>

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Tuesday, October 07, 2008

How To Get Traffic To Your Site

Author: Bradley Carson

Article: There are several ways to get traffic to your site. You can pay for your traffic or get it for free. I'd like to concentrate on free traffic.

The first thing you need to do is make sure your site is key-word optimized for the search engines. For a new site, using low competition words can help you to get placed high on some search engines and give you much needed targeted traffic. If you have a site with several categories, doing at least one optimization a day will slowly but surely build your business. With more than one category this gives you an opportunity to be placed on the search engine with each category and not just your front page.

Another way to help build targeted traffic and links to your site is a blog. You can have the blog linked to your site. If you update your site regularly and 'ping' your blog with one of the free pinging services, you will gradually build your traffic and business.

There are many sites that have free content that you can use on your blog. Once you've set up the blog and find the right ping service, this would only take you a few moments a day. When using free articles, be sure and use proper etiquette, giving the author credit for his writing.

The tried and true way to build 'free' traffic and links, is articles. You can write about anything you want or about the services or products your website distributes. If you're not able to write the articles yourself, there are a number of services available that can do it for you (you pay). Then post your article to as many directories as possible. Webmasters are constantly on the look out for good, new content.

The number of links to your site is critical in your placement with most search engines. Articles and a blog help build your site targeted traffic slowly. But to speed up your linking process, you could search and join some link exchange sites. The more links the better.

About the author: Bradley Carson is an online marketer and is owner of http://www.topinfoshop.com/

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