Sunday, November 30, 2008

3 Success Keys That You Must Use In Order To Build Wildly Profitable Lists That Automatically Bring In Income For You

Author: Keir Smith

Article: 3 Success Keys That You Must Use In Order To Build Wildly Profitable Lists That Automatically Bring In Income For You

© Copyright 2005 by Keir Smith

This report is going to do something special for you...

And by special I mean that you're going to be thrilled that you actually took the time to read it.


Because I'm going to share with you, 3 really cool tips for building highly profitable lists that you can begin using immediately.

Key 1. Stop looking at your subscribers as only someone you can get money from.

A big mistake that opt in list owners make is that they only look at their list subscribers with dollar signs in their eyes. This is a big mistake that's robbing you of hundreds of dollars each and every day..

Want a know how to easily avoid this mistake?

Why not make them your partner...

Yes, I said partner.

Let me explain.

When someone signs up for your opt in list or makes a purchase from you immediately offer them a chance to be your partner by telling them how they can also earn money by giving away the product, or let them give away your ecourse or ebook with your links in them - you can also let them know that they can get their links put into the ebooks and ecourse when they sign up for your affiliate program. By the way, if you don't have your own affiliate program, then you can substitute in one that you have joined yourself and have reviewed before recommending it.

The next thing you can do to turn your subscribers into partners is give them all the tools they will need to promote your product or service as quickly as possible.

I'm talking salesletters, email ads, classifieds, and strategies that you're currently using in your business.

Actually lend them a helping hand in growing their business.

Key 2. Learn how to write killer copy

Now, as much as giving away the tools for your business can be a big business booster, there is a guaranteed way to screw this up. Just try giving away an ebook or ecourse that is poorly written and see how fast your subscribers toss it aside. Your stop watch won't be able to keep up with it.

So the better solution is to simply spruce up your copy. Make your copy so compelling that it's harder for them to say no then to say yes. And you can do that by following my simple can't miss formula for writing super copy.

Copy tip 1. Promise.

Copy tip 2. Picture

Copy tip 3. Proof

Copy tip 4. Push

You want to make a promise to your customer about the results they can expect to see.

For example, ""How to make more money in the next 72 hours then you did all week working for someone else"". This sentence promises to reveal how you can make a lot of money in the next 72 hours.

Next paint a picture of what their life will be like when they begin using your product or service.

Follow that up with proof of your statement. Any facts, studies, or well known authorities you can quote will work fine here.

The push in this case represents your call to action. Tell them how to get your product. How much it costs. Tell them the penalty for delaying their decision.

Key 3. Build your opt in list

Now the last 2 steps will work wonders for you, but only if you have a list to market to.

If there is no list, then there is no one for you to look at making a partner with you.

If there is no list, then you can't write compelling web copy.

So let me ask you then, are you a marketing genius?

The good news is, you don't need to be in order to see that have a list is mission number one in your business. From day one, this should be your number one goal.

Have ever heard someone say that ""the gold is in the list""

They were absolutely write..

Here's how to quickly start building your own active opt in list.

Create a special 3 page report that tackles a problem that your target market is facing. Really put some meaty info in there. Try to give them information that they've probably never heard before. This will create the WOW factor.

Then you can offer it to your market in return for their email address.

You can change the results you're currently getting for your business just by studying these super simple tips and mastering each one until it becomes second nature.

About the author: For more information on HOW TO QUICKLY BUILD HIGHLY PROFITABLE LISTS that bring in profits around the clock without any additional effort from you. <a href="""">Click here to grab your free 7 day ecourse</a>

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Saturday, November 29, 2008

Chitika For Website Marketing

Author: Justin Robinson

Article: Although Chitika has been around since 1993, not many pople were aware of them in the website marketing business, in fact, I myself didn't realize of there existence until I saw people start bragging about how much money they were making of off them, even over Adsense.

So, what's the big deal? You may ask. Well that's pretty simple actually, Chitika has invented a revolutionary ad-type called eMiniMaills. These eMiniMalls are banner sized shopping cart displaying items that you choose by keywords, and you get paid for every click on the ads.

Chitika introduced eMiniMalls in June of '05, but people really started to utilize them quite recently, and started to realize the true power that they held over the common consumer. From most, if not all, reports that I've seen, most people's Chitika earnings have surpassed there Adsense earnings by a large amount, and this is no small feat.

Now that I've made you all aware of how it all works, and true power of eMiniMalls, let's get into the nitty gritty. You'll obviously want to start out with a website, or a blog, in fact, any median will do, and is needed. You'll then want to sign up for an account <A HREF= TARGET=""_blank"">here</A>. (

Now that you have an account, you'll want to create the adds that you'll be displaying on your site, this is almost like your creating your adsense ads and the same rules apply, we'll discuss this more a little later. Unlike adsense you can't save color schemes so you may want to write the colors down so you can use them in the future for any other ads.

When deciding colors for your adds, you'll want to try your best to blend them in to your existing website, color wise. It has been proven that those people that have successfully blended there ads into their site via good colors, have has a higher click-through-rate, and thus higher earnings. Try your hand at this and see how it works out. If you'd like an example of how I did the colors compared to my site, you can visit <A HREF= TARGET=""_blank"">Super</A>. (

Another important factor to take into consideration is ad placement, I find that the better ad placement, the better click-through-rate. It's hard to determine which would best suite every site, because every site is different, so you'll want to test this out as much as you can through trial and error. Some key things to consider is that you'll want to have your ads in high traffic areas, such as menus as well as site articles.

In closing, don't forget to use chitika's great referral program after you sign up, and give your friends and relatives, so you can earn money from them as well. Click <A HREF= TARGET=""_blank"">here</A> to sign up. (

About the author: Justin Robinson <A HREF= TARGET=""_blank""></A> <A HREF= TARGET=""_blank"">Chitika</A>

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Friday, November 28, 2008

Copywriting for Sales - Understand Your Audience's Wants and Desires!

Author: George Dodge

Article: Regardless of what you're selling, marketing or promoting, you have to have a good understanding of your audience before you can create effective copywriting. Without knowing who you're writing for and what they hope to get from the copy you create, your copy might not achieve the desired effect. But if you're creating sales copy, isn't it simple? You tout the benefits of the product or service, and wait for the customers to flock on over, right?

There are many stages to effective copywriting, but knowing what your readers expect from the product is probably the first and most important step.

If you are selling a product, take a minute to consider what your audience expects to gain if they purchase your product. Money is one of the most common reasons for purchases, though there are other - equally compelling - reasons. Becoming more healthy, more attractive and being entertained are other common reasons for purchasing a particular product.

If you are aiming at providing the solution for a particular issue, declare that solution in loud, clear terms. Don't leave your reader wondering if this is actually going to work. You can appeal to a person's sense of the dramatic, but don't overstate. There is a point at which your claims will be discarded as ridiculous, but your copy should run right up to that point.

So does every product have to offer some benefit? Actually, yes, though the kind and extent of the benefit will vary greatly from one product to another. The key to producing effective copywriting is to clearly identify the benefit(s) of the product, then present those in a clear, appealing manner to your reader.

What are some potential benefits? Besides money, health, beauty and entertainment, you may have a product that will make life easier or save time. In today's rushed world, time is a valuable commodity.

Cleaning products are excellent examples of products that meet these criteria. But simply saying that ""this product will make your life easier"" isn't enough. Outline how the product works. If you describe a situation that everyone is familiar with - cleaning the bathroom - and then clearly describe how your product will make short work of this task, you're well on your way to effective copywriting.

Finally, appeal to your audience's sensibilities to complete the sale. For example, if you're offering up the cleaning products, point out how proud the buyer will be when people recognize the super-duper cleaning job.

There's no magic form letter for good copywriting, but following these simple pointers will put you on the right track to creating copywriting that works.

<b>About the Author:</b>

About the author: George Dodge is owner of home of Winning Website Sales Letters where you will discover 757 explosive <a href="""">Web copywriting techniques</a> guaranteed to skyrocket your online sales and stuff more cash in your pocket - even if you haven't written a thing since high school!

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Thursday, November 27, 2008

Put Your Logo On The Map With Promotional Coffee Mugs

Author: Paolo Basauri

Article: Crazy for Promotional Coffee Mugs

If you're looking for a way to get your logo seen and your business in the public eye, consider investing in promotional coffee mugs. Presented as gifts to clients, or as part of a marketing blitz, promotional coffee mugs can help you in spreading the word about your enterprise. More noticeable than pens, and more universal than golf balls, coffee mugs can be used by anyone, anywhere. While coffee drinkers will appreciate the addition of a new mug to their collection, non-coffee drinkers can use it for tea, hot chocolate or soup. Promotional coffee mugs offer an inexpensive, yet highly effective means of advertising your business.

Personalizing Promotional Coffee Mugs and Glassware

From logos to mission statements, personalized coffee mugs are designed by you and custom made to your specifications. Even if you don't have a business to promote, promotional coffee mugs make great souvenirs of class or family reunions, anniversaries and large scale birthday celebrations. Many suppliers offer photo transfer services that allow your logo and/or images to be permanently affixed to a variety of coffee mug designs. As they are generally purchased in bulk quantities, promotional coffee mugs are extremely cost effective and are adaptable to most budgetary constraints. Don't let the competition edge you out, get a head start by distributing promotional coffee mugs today.

Styles, Shapes and Sizes - The Variety of Promotional Coffee Mugs

Personalized coffee mugs to advance your business or cause can be found in an abundance of styles and several materials. Whether you're looking for an acrylic travel mug with a spill-proof cap, a standard ceramic mug with a high gloss or matte finish, or an elegant glass mug with your logo etched into its surface, promotional coffee mugs are available to suit your taste. Specially sized jumbo coffee mugs in flared brim and signature coffeehouse styles lead the current trend in coffee cup promotions. Glass mugs in the traditional pint or Irish coffee styles are also very popular. If you're on a budget, standard ceramic or acrylic promotional coffee mugs can be a wise choice. Basically the number of options you have for color, size and style is virtually unlimited and subject to your own personal preferences.

Where to Find Promotional Coffee Mugs

The best place to look for high quality, low cost promotional coffee mugs is on the internet. Many printing and business gift companies provide all the information you need to know about ordering, shipping and designing promotional mugs right on their website. Mug designs are implemented with your customizations and shipped directly to your home or business. Using the internet to shop for promotional gifts allows you the freedom to browse a wide selection of options in a short time period from the comfort of your home. If you want to get the most publicity for least amount of money, promotional coffee mugs are the choice for you.

About the author: Paolo Basauri is an expert author who writes for

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Wednesday, November 26, 2008

Marketing Niches, Is it for You?

Author: Fred Farah

Article: In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong, solid market, the choice of niche products must ultimately complement your website theme. It is this way that you can generate a specific market for the niche product you are trying to sell.

--Interesting Side Note--

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It's the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or population holds is the one responsible for dictating the ability of the species to survive. It is the one which determines whether an organism or a population will perish or thrive.

--End of Side Note--

Niche marketing is the process of finding market segments that are usually small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.

Illustrative of this is the fact that the quality of the product or service sold will deliver customer satisfaction and, consequently, customer loyalty. The result is profitability derived from a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique, ""one-of-a-kind"". Here one is not forced into the lion's den and made to compete against established marketers. You can occupy a strong and secure position that ultimately wins you a real place in the market.

Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be understood about this type of marketing is the specific niche business that you are going to be involved in. It's important to know everything about your chosen niche. Learning the tricks of the trade is one of the things that you can do to make it prosper tremendously. In effect, you should become an expert.

Being able to reach and target your niche market is a serious consideration to make. To do so, you should know the exact phrases that people use when searching for information about your niche. There are tools to help you determine the type of keywords that should be used in your web pages. Targeting the right keywords does a lot in making your business successful.

It's also important, accually necessary, to determine the potential of a niche before everything else. It's a must to save all the time and effort that might be wasted if you ""put the cart before the horse"".

Building a niche marketing site that proves to be profitable, and determining the appropriate marketing approach, can only be achieved after a potential customer demand is identified.

Niche marketing: can you make money online with it? Those who have experienced it will answer in the affirmative, because it fills a need by catering to selected markets. Through niche marketing, and by building multiple niche businesses, you will succeed in the online business world.

Fred Farah copyright 2005

About the author: Fred Farah

Best Affiliate Products

and Niche Market Strategies for Maximum Profits

<a href="""" target=""_blank"">Niche Marketing at Best Affiliate Products</a>

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Tuesday, November 25, 2008

Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign

Author: Susan Friedmann

Article: One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee's mind. After all, if a visitor can't remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, that's harder to do than the negative equivalent.

Which brings us to humor. People love to laugh - and they like other people to laugh with them. Witness the almost constant flood of jokes and cartoons that flit across the internet: Proof that humor cannot be stopped. You'll often find that people go out of their way to remember great jokes, where they'll never, ever stop to jot down the details of an eye-catching graphic. This makes humor an invaluable marketing tool --if you can make it serve your corporate objectives.

Some of you are dismissing this idea out of hand. ""There's nothing funny about my product!"" I can hear you saying. Well, what's funny about rental cars? Beer? Car insurance? None of these items are inheriently funny, yet companies in all three sectors have effectively used humor to fix their products in the public eye.

It is important to remember that your trade show campaign should be fully integrated into your marketing plan as a whole. If you are using humor in your television and print media, bring it to the show floor. However, if you are known as a stoic and conservative company, playing for laughs at the convention center will fall flat. Consistency in corporate image is key.

What can we learn from companies that have successfully used humor? There are four key lessons.

Avis Rental Cars ""We try harder"" campaign centers on humorous scenarios highlighting what would happen if a rental car company wasn't willing to go the extra mile. They film ridiculous situations, such as an attendant handing out books to customers waiting in long lines, and contrast them with the bright, efficient service a customer could expect from their company. It gets a chuckle - but you'd better believe that when a weary traveler is eyeing the rental car company kiosks at the airport, an image of that book-toting attendant flashes through his mind.

<b>Key #1: Exaggerate the norm.</b>

Contrast exaggerated examples of industry 'norms' with how your company excels. A restaurant chain that serves large portions could highlight the much smaller servings to be had at the competitor's. Wendy's did this very effectively with the ""Where's The Beef?"" campaign in the Eighties. Be careful not to explicitly or implicity identify your competitors, or you'll be hearing from some very angry lawyers.

Remember the Budwiser frogs? How about the lizards? Or the donkey that wanted to be a Clydesdale? Each of these campaigns was phenomenonally successful, yet only tangentially related to the product at hand. Each approach was slightly different. Frogs croaking Bud - wis - er can be inheriently funny, especially if you've already had a few brews yourself. It also appealed to the coveted young drinker demographic, as studies have shown an intense brand loyalty among drinkers, generally established in the early twenties. The lizard campaign capitalized on the wry, sarcastic humor enjoyed by Budwiser's target audience. The donkey campaign tied into the traditional Clydesdale imagery, a strong if staid marketing tool.

<b>Key #2: Know your target audience. </b>

Jokes that appeal to one demographic may not work with another. Gen Y shoppers have especially sharp funny bones, and may appreciate dry wit. Tie in your classic marketing efforts whenever possible.

Geico and AFLAC have recently done very well with their talking animal ads. By using the same animals over and over to reinforce the marketing message - after all, that poor duck could surely use some disability insurance of his own by now! - both companies have created a brand awareness second to none. Ask the random person to identify a disability insurance company, and chances are that they'll tell you about AFLAC. Ask them about another disability insurance company, and you'll be lucky if they can name even one.

<b>Key #3: Create a character.</b>

Create a 'character' as part of your brand image. This character should show up EVERYWHERE - including television commercials, on the literature you distribute at the show, in your signage and graphics, and potentially as stuffed animals. The Serta Sheep toys have taken on a life of their own, and each and every one of them goes out with the company name blazoned on the side. That's humorous marketing at work. Consumers buy these secondary products because of the laugh-factor, and bring a constant advertisement into their home. The influence on subsequent purchasing decisions may be minor, but it is in fact there.

Humor can be a great way to convey your marketing message. Geico has done this very well with the ""I saved money on my car insurance by switching to Geico!"" series of commercials. Exercise equipment salesmen, politicians, animated characters - all have been pressed into service to recite those ten words. Using different settings keeps the audience engaged, while constant repitition drives the message home.

<b>Key #4: Repetition counts.</b>

Remember, consumers need to hear a message at least six times before they'll recall it easily. The trick is to keep the presentation fresh while the message remains constant.

Comedians world-wide will tell you that humor is a tough business. It's hard to tell what will make one person laugh and another roll their eyes in disgust. However, if a joke falls flat for a comedian, they simply move on to the next joke and keep moving. If you've invested tons of time and money in your humor campaign, you need to know these three things:

1. It must be funny. Test the campaign on objective people. Lots of objective people. If the majority laugh, you're golden. However, if less than half the people get the joke, drop it.

2. It must be quick. There are great funny jokes that take half an hour to tell. That's nice. Inflict them on your relatives or when you've got a whole room full of trapped subordinates. Customers aren't going to give you that much of their time. You've got half a minute tops to get them laughing.

3. It must reflect well on your company. Ethnic, racial, sexual, and gender based humor has absolutely no place in the corporate world. Perceived slurs - even if they are made in the guise of a joke - will travel around the world as fast as the internet can move, and suddenly your company will have all kinds of attention they don't want.

Laughing is a lot of hard work, isn't it? But once you've found the right balance, you'll have an advertising campaign that will draw the crowds into your exhibit - and more importantly, toward buying your products and services.

About the author: Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: ""Meeting & Event Planning for Dummies,"" working with companies to improve their meeting and event success through coaching, consulting and training. Trade Show Marketing by ""The Trade Show Coach"" - Susan Friedmann, CSP. For a free copy of ""10 Common Mistakes Exhibitors Make"", e-mail: <a href=""mailto:article4@thetradeshowcoach.

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Monday, November 24, 2008

:: 14 Blazing Internet Marketing Tips ::

Author: Michel Richer

Article: To make money on the internet you need an effective marketing plan.

So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales.

1) Banner Advertising

Although many marketers already know about the pay-per-click search engines, very few are purchasing guaranteed banner click-thru's that are available on hundred's of sites.

Look for sites that cater to your target market and look for, or ask for, their advertising rates. Slowly but surely most of the sites that sold banner impressions are starting to offer performance advertising in the form of pay-per-click.

2) Write articles

Writing Articles is an excellent way to promote your website and best of all you can get recognize as an internet business expert.

This is very easy to do, for people that don't know how to write real good yet look at other articles to get good ideals (Don't steal them). After you write a article insert a link to your site and there you go.

If you don't know what to write. Just write what you know best. You must have some knowledge or experience in one domain. Don't you ?

You can submit your article to ezine or article directory like :

3) Exchange links

Exchanging links is one of the best method for getting web site traffic and ranking higher with search engine When you start a site you should exchange many as possable links with sites that are RELATED to YOUR site. Search Engine's robots are eager to find new links and fresh information.

4) Mailing List

Having a mailing list can bring wonders to a web site, not only will it help bring old visitors back , but they will send the newsletter to their friends (If they like it).This is like gold for you. The only real purpose for a consumer website is to capture leads and to sell products. By leads I mean e-mail addresses.

You want to build up a customer list and then you want to work it repeatedly. Send out a monthly e-zine that offers FREE valuable information and mentions similar products they may be interested in. They may see something that a friend of theirs will want to buy from you.

5. Search Engine Optimization

It is no secret that search engines are the number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.

Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites.

6. Pay-Per-Click

It is good to get traffic but it is even better to get sales. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many cases, pay-per-SALE advertising is a better choice. With pay-per-clicks, you may or may not make sales.

With a pay-per-click program, there's very little or even NO risk. You only pay when you make sales. Affiliate programs and joint ventures are examples. Set up deals where you pay only for each sale.

7. Free online forum.

The forum can be on any topic that they are most interested in. One forum can be about ""Online Business"". Another forum can be about "" Joint Ventures"". When people join those forums, make sure that they need to come to your site first and log in from there, if they want to log on and post on the forum.

8. Give Something For FREE

FREE Ebooks or Software is a good way to bring on visitor and to keep them at your site Visitors like to receive free offers. Entice your visitors with freebies and have them coming back for more.

9. Postcard

Simple low-cost postcards have become a valuable internet business tool for modern marketers. They can produce a wave of traffic to your web site or a flood of high-quality sales leads.

10. Market Statistic

You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.

11. FREE Advertising

There is alot of FREE Advertising on the Internet. There is Classified Ads. FREE For All Pages (FFA), Ezine, Article Submission and Newsgroup of course and many more.

12 . Blogging

Blogs are a relatively new and popular way to publish content on the Internet. They allow the blogger to publish content veryquickly AND get feedback from the people that read it. Because they are new and content is created regularly, search engines love indexing them - and if search engines love them, you should too.

13. Real Syndicated Content

RSS marketing is a tool used by many on the Internet to deliver articles, advertisements, emails, customer support responses, ezines to clients and potential clients. It is also a good way to rank higher on search engines and traffic from different websites with RSS.

14. Press Releases

A press release is a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.

You should write on news about your business. Don't make your release a sales letter. It will get banned.

Search engine adores press releases. They are food for them. A good press releases can bring thousand of free visitors to your website.

***************************************************************** ***

Copyright © Michel Richer

PERMISSIONS TO REPUBLISH: This business article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author's resource box with live website link.

Courtesy of: : For All Your Internet Business Needs

About the author: Michel Richer,  The Internet Business Specialist Can Help You Build A Successfull Internet Business That Can Generate Massive Profit !!! So Start Your Own Internet Business for FREE >> Visit Now :: 


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Sunday, November 23, 2008

Foundations of EMarketing

Author: Dan Jondron, Advanced Digital Strategies, LLC

Article: OK, I'm hot. I'm not complaining because back in the winter when it was the very opposite of hot, I swore I wouldn't complain when it got hot. The fan on my computer seems to have a brain of its own and it is humming away at an unusually fast pace. I think the computer is hot.

So why oh why would want to be reading an article about eMarketing in the aftermarket? It gives you an excuse to put your feet up on the desk, sip that iced tea and learn something that can move your company forward in the branding and marketing arena at a very low cost. When your boss sees the increases in requests coming off the 'Net and he knows he didn't have to add bodies to the budget, he will think you have been working very, very hard. That's a good thing.

A couple of weeks ago, I was asked to lead the eMarketing Panel at the Aftermarket eForum in Chicago. Some of the information herein was to be presented there, but due to scheduling and time conflicts, I had to move through it pretty quickly. So, if you attended the eForum and missed out, here's your chance to catch up.

Let's skip right to the goodies, now. Our project for today is foundational. If you haven't already done so, (and you probably haven't) you need to create a spreadsheet. Don't fret, there isn't any math involved. This spreadsheet is the basic tool you are going to use to track two things for the rest of your eMarketing career, Search Engine Optimization (SEO) and Pay Per Click (PPC).

Do this.

First, write a list of all the key phrases that you can think of for your product mix. Let's use my favorite as an example; Sparkplugs. Your key phrase list would consist of thing like spark plugs, sparkplugs, spark plug, sparkplug, Honda sparkplug, igniter, iridium spark plug, iridium sparkplug, etc. In the first column of the spreadsheet, enter all of these key phrases. Note that I have included sparkplug as one word and as two words.

Next, Set up an account at This is a part of Yahoo! and is actually now called Yahoo! Search Marketing. You can use your own credit card for this if the boss is out of town, because we aren't going to spend any money with it. We are going to use it to track down some additional key phrases and get the numbers of actual searches per month for each of these key phrases. Once you are in and have established an account, go to keyword tools and start entering your brainstormed key phrases one at a time. The Overture key word tool will tell you how often searches are performed for your key phrases and suggest additional key phrases. Add the additional ones to your spreadsheet. In the second column of your spreadsheet enter the number of times per month that each key phrase is searched for.

Finally, Create columns to track your rankings on some of the search engines. There are a number of tools available that you can use or you can actually go to each site and type in the key phrase. I like, where you can enter up to ten key phrases at a time and check them against, Google, Yahoo and MSN. This does take some time. Each search is about 20 seconds or so. You will need to get your Google API number to do this. Go here to get that puppy,

You are going to check your rankings on each of the search engines you choose. See the example below: Key Phrase Searches/Month Google Yahoo Google Yahoo 1/05 1/05 6/05 6/05 NGK Spark Plug 3862 3 5 2 5 Performance Plug 4190 0 0 0 0 Honda Sparkplug 5583 0 0 23 0 Champion Spark Plug 5600 2 0 1 1 Oxygen sensor 6325 0 0 0 0 spark plug 10456 16 0 14 10

These are clearly important key phrases for this business as evidenced by the number of searches/month being performed for each. In the example above, you can see that through a combination of great SEO, appropriate Pay Per Click and a bit of luck that we moved up 1 point for ""NGK Spark Plugs"" over the five month period at Google. We went from non existent to first at Yahoo for ""Champion Spark Plug"", climbed two points for ""spark plug"" at Google and also did very well for the same key phrase at Yahoo.

Again, these charts are the foundation for everything you do. If you want to build traffic to a number of different websites that you own, then you need to build a sheet for each website.

Some 75% of users will find your websites through directories and search engines. That means they are going to type in XM Radio or Running boards, as in our previous example or motor oil or whatever and then click on one of the results that are presented. If you have done your Pay Per Click effectively (look for the PPC article in a future installment or go to and view the PPC Webinar I did for SEMA in June), at least you can be guaranteed of a presence in the paid results. But what about the natural search results?

In May of '04, a Search Engine User Attitudes Survey by iProspect indicated:

*60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural search result over paid search advertisements as the most relevant on a sample query. We can't ignore 60+ percent of users, so how can we work to make sure that we show up as high as possible on the page in the natural search results for our chosen key words? It all starts with measuring, as in the spreadsheet example above. The folks at Lund International says, ""If it's worth doing, its worth measuring"" (I have that from a very good inside source, who shall remain anonymous).

Basic Search Engine Optimization Search engines vary in the way they use the information on your website to rank your pages in natural search results. Google, for instance, no longer uses Meta Tags (see below) to determine relevance. Most other search engines still do. Let's keep this simple by talking about the 3 most important SEO issues.

End Advertisement Page titles. What does it say in the blue bar at the top of your webpage? The title tag is an important way that search engines determine the relevance of your website to a particular search. The earlier the key words appear in your title bar, the higher your ranking (generally) for that key word. If your title bar says, Welcome to the fantastic website of Wingding Industries, maker of all kinds of tail lights for your car and truck. Then your title tags are optimized for the words ""Welcome, to, the, fantastic"" and not much else. Use your keyword master spreadsheet to position your important keywords toward the beginning of your title tag. If tail lights is your important keyword, then try ""Tail lights for your car and truck made by Wingding Industries"".

Meta Tags. Despite the fact that Google no longer uses Meta Tags to determine relevancy to a particular search, almost all of the other search engines do. In your web page code there is an HTML tag called, ""Meta Tags"". This is an area of the code where you can list all of your important key words or phrases, thereby increasing the possibility of a higher position when someone searches on those words and phrases. It is recommended that you don't use a particular key word more than 3 or 4 times as you will be penalized by the search engines for trying to spam them.

Content. Content has become increasingly important for a number of reasons. First, it is our belief from monitoring all of the various search engine commentators that key words that appear high on the webpage in text format are utilized by the search engines to determine relevancy of the site for those key words. In other words, if you are a site whose important key words include sparkplugs and oxygen sensors, that those words should be used in the text that appears near the top of your web page.

Secondly, the more content you have about a particular subject, again let's use sparkplugs as the example, the more relevant the page actually is to the person searching for information about sparkplugs. Your site will gain in popularity among those looking for sparkplug information and will therefore be ranked higher by the search engines when they display results for sparkplug-related searches. This is true for content that in the form of chats, forums and blogs as well.

This brings up the point that the popularity of your website also plays an important part in your search standings. The more popular your website is for a given topic, the higher your listing will appear on the search results page.

One further point about search relevancy. It is a process. If you do a really great job on your page titles and meta tags and provide valuable content for a particular topic, over time, your website will continue to rise in the search results. Success begets success for search results ranking.

Let me mention one further idea. You can't rank highly for a huge amount of diverse keywords, but you can build web pages targeting a specific topic. If you sell Sparkplugs and Oxygen sensors, you might want to build a set of pages devoted to sparkplugs and a second set of pages devoted to oxygen sensors. You can build these within a single URL or develop separate URL's for each topic.

Next quarter (I hope it doesn't take me that long) we will take a look at how to stay top of mind with our customers through an almost free little trick called email Marketing.

COMMENTS AND CONTRIBS: If you want to write an article on emarketing or traditional marketing strategy, and share what you know with over 3,700 folks in the industry, feel free to submit it to We will consider all appropriate submissions. If you have comments or corrections on anything you have read herein, submit it to the same email address, and thanks.

Dan Jondron, President of Advanced Digital Strategies has over 20 years experience working with companies in the Automotive Aftermarket, including Fortune 500 companies. Dan first logged onto the 'Net in 1973 and took a group of companies public on the NASDAQ (OTC:BB) in 1999. He has been teaching eMarketing and Technology topics in Japan, Australia and across the United States and Canada for SEMA, other trade organizations and private companies since 1995. ADS provides eMarketing and Technology-related consulting services in the Automotive Aftermarket and other industries for companies large and small. Contact Dan at visit the website at or call 719-845-0021.

By the way, Yahoo!, Google, MSN, NGK, Champion, Lund International, Overture and Honda and their respective logos are trademarked names and logos of their respective owners (in case someone was wondering).

About the author: Dan Jondron, President of Advanced Digital Strategies has over 20 years experience working with companies in the Automotive Aftermarket, including Fortune 500 companies. Dan first logged onto the 'Net in 1973 and took a group of companies public on the NASDAQ (OTC:BB) in 1999. See rest of bio at end of article.

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Saturday, November 22, 2008

Discover The Ultimate Business Model

Author: Bryan Kumar

Article: Discover The Ultimate Business Model By Bryan Kumar

If you've been exposed to any of my products or articles, you probably know that I love to simplify things as much as possible. I also love to systemize, automate, and multiply whenever the opportunity presents itself. Autoresponder Maximizer is a good introduction to my methods and my mindset.

Let's talk more about systemizing and how we can get more done by doing less...

What would you do if you had the ultimate business model in your hands right now that could make you a lot of money - without a lot of work? A business model that you could set on complete autopilot and unleash it to the world so you could generate a continuous cash stream - on autopilot?

Would you use that business model if you had it in your hands right now?

I sure hope so because I'm going to share that model with you in this article. It really is the simplest, easiest, and the most low-effort system that exists.

I'll reveal this incredible system to you in a minute. But, first...

You've probably heard the popular phrase ""The money is in the list"" before, right?

And, if you've been involved in marketing for a while, you may even be tired of hearing it by now.

Don't worry, that's not the business model I was talking about earlier ;-)

However, the fact remains that if you follow the above advice on ""lists"", you would do very well with marketing. No matter what business you were in.

If you can focus on building your own targeted, responsive list and then continue to sell to that list, you wouldn't need to do much else. You really wouldn't.

The reason is simple. The most challenging aspect of business is to ""acquire a new customer."" Getting the customer to buy from you for the very first time can be quite challenging. However, once you've acquired that customer, getting him to buy from you a 2nd or 3rd time is much, much easier.

And the smart marketers have realized that the quickest and easiest way to double your income is to sell to your ""existing customers"" a second time!

Every successful business has understood and mastered one basic principle. That principle can be summed up in two words: Repeat Business.

Pick any major business name: Microsoft, Walmart, McDonald's . . .

The reason behind their success is repeat business - the simple fact that most of their customers are repeat buyers. Sure, they get new customers as often as they can. But the majority of their business, and profits, come from repeat buyers. These businesses depend on their existing customers to earn consistent profits.

And it's no surprise that the number one reason most businesses go out of business very quickly is this...they don't take care of they existing customers. They don't build a relationship with them, and they definitely don't sell to them more than once.

Just about every business you see, either online or offline, is so busy finding ""new"" customers that they forget about their existing customers.

You want to know what the biggest marketing secret on the planet is? This is it. This is the biggest secret. It's not coming up with new marketing ideas or trying every new marketing twist that you hear about, or running after every new marketing manual that hits the web promising to teach you a new marketing trick.

The secret really is no secret these days...

Repeat Business!

That's the secret to business and marketing success!

One of the most powerful things you can do to build your business and make a killing in profits is to sell to the same customers over and over again. There's nothing wrong with finding new customers, as long as you continue to sell to your existing customers! That's where the real money is.

It's a simple strategy. It's a powerful strategy! And it works very well for me and for many other marketers. Having your own responsive ""opt-in"" mailing list allows you to use that strategy.

But . . . what if I told you that there's something even better?!

What if I told you that you could sell to a customer just once, and earn a profit every single month, for many, many years - maybe even for the rest of your life?!

And what if I told you that you are not limited to the number of customers you can sell to? That means that if you were to sell this to 100, 1,000, or even 10,000 customers, you would earn a profit from each of those customers every single month, without having to lift a finger to do any additional work?

Well . . . believe it or not, a business like that exists! And you can be a part of it so you can claim your share of the profits right now!

Now, you will still need to find your customers. That goes without saying, and you're probably doing that right now anyway. But the beauty of this system is . . . that's all you have to do!

Everything else is done for you! The product, the selling, the follow-ups, and believe it or not, even the customer support is taken care of for you!

That leaves you with a lot of time and energy that you usually would have spent on doing the above tasks. With this model, you can use all that saved time and energy on getting more customers and increasing you cash payments every month!

The Ultimate Business Model

What could be better than selling to a customer a few times a year? Selling to the customer every single month!

What could be even better than that? Having your customers pay you every single month without your having to ""sell"" to them every month!

That is the ultimate business model!

The structure of this ultimate business model is simple. It includes a product or service that customers want and are willing to pay for, not just once but every single month!

That means you sell to the customer just once and get paid every month for as long as that person remains a customer.

And because someone else takes care of the product, the selling, the order fulfillment, the customer service and the repeat sales every month, you are freed from those tasks so you can concentrate on getting more customers and increasing your monthly profits!

Again, the main reason this is such an amazing system is this...

You do the work only once, and you get paid for it indefinitely! Now that's what I call ""doing less and getting more!"" A lot more!

I once heard actor/comedian Chris Rock say something very interesting. He was asked why he was working so much lately. His response was that he was busting his butt right now so that 5 years from now, he would have enough money to just sit on his butt all day!

Now, there's a smart man. Because he understands one simple concept...""You reap what you sow!"" Your future is created by what you do today, by what you do right now!

I have a feeling that someone like Chris Rock will probably continue to do what he's passionate about for many, many years. But what he said above does make sense, doesn't it?

Who wouldn't like to work for a short time and then continue to get paid for the work you did months, or even years ago?

That's the opportunity you have in front of you right now.

I hope you will take advantage of it like I and many other people have.

If you think the mailing list strategy is powerful, just wait till you get a taste of what these residual businesses can do for you!

There are many you can choose from. I, personally, have found the best ones that work well for me. If you'd like to learn more about that and other powerful marketing strategies, just get the report mentioned below...

There's nothing like doing the work once and getting paid indefinitely!

Check them out. You'll be glad you did.

To your success!

Bryan Kumar

F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hours or LESS... Guaranteed! Just Go To This Site:

Copyright © 2001-2005 by All Rights Reserved.

About the author: Bryan Kumar has been teaching others how to profit from the Internet quickly and easily, using informational products, since 1996. His ebooks and reports have received rave reviews from some of the best marketing minds online.

Bryan is best known for taking the most powerful marketing strategies and concepts, and simplifying them so it's quick and easy to implement. You can learn more about him at:

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Friday, November 21, 2008

Home Based Business and Internet Marketing

Author: Christopher Smith, B.B.A., J.D.


Owners of home based businesses that are trying to make a living working from home know the difficulties of Internet marketing, getting their web page noticed on the Internet to increase traffic, and ultimately increasing revenues. Many people blindly pay significant sums of money for advertising. Others do not have an established advertising budget, and may not advertise at all. Both of these extremes are detrimental to your business. The good news is that marketing your home based business does not have to be difficult.</p>

There are many ways to market your products and services. Some of those methods can be costly, but many are inexpensive and effective! There are many effective methods that are essentially free. Spending a lot of money on marketing is not necessary and is often wasteful. </p>

If you have no money to spend on advertising, you need to do two things if you want to have a realistic chance of succeeding in your business. You must become diligent about searching out all the options available for free advertising. There a many such opportunities, but they do tend to require an increased effort on your part. Secondly, you must create a marketing budget so that over time you can establish a paid marketing campaign.</p>

When it comes to advertising, there are many options available both online and offline that will help you spread the word about your website, products and services. By ""getting the word out"" your objective is to increase traffic and revenues. </p>

Offline venues offering potentially free advertisement include local newspapers, television stations, radio stations and the like. Often times these media outlets are looking for new local businesses to highlight in their business sections and/or discussions. This potentially free advertising is something you can cash in on immediately. Another tactic is to place your URL on all printed material you use in regard to your business whether it is stationary or a free gift. Having your URL out there will help people remember your address and will increase the probability that they will visit your site and see what you have to offer. </p>

Before promoting your URL, make sure your web page is professional and accommodating to your potential clients. The checkout process should be easy, convenient, and secure. Using a payment system like PayPal is a good choice for many home based businesses, as it is quick and easy to configure for most any website and allows for a variety of payment methods in many different currencies. </p>

Advertising online also does not have to be expensive. A reciprocal link agreement can be arranged with other sites that have related content. In exchange for placing a link for the other site on your web page, they place a link to your site on their page. Submit articles to newsletters and online ezines. Allow the publishers of these newsletters, ezines and websites to publish your articles in exchange for including a resource box with your information, including a link to your site. As your business and revenues grow, your advertising budget can grow as well to fuel further growth. </p>

As long as you are creative and proactive you can grow your home business, grow your revenues, and keep your advertising budget to a manageable sum. Get creative and remember that the objective is to tell as many people as possible about your web page. Make sure your URL is visible to as many people as possible in as many places as possible. As you do, traffic, referrals and ultimately purchases will increase. </p>

About the author: Christopher L. Smith, B.B.A., J.D., is an attorney, author, e-zine publisher and Internet business owner. For more information about prospering from Internet related businesses, be sure to visit Mr. Smith's website at and subscribe to his newsletter.

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Thursday, November 20, 2008

Mortgage Leads and Mortgage Lead Management Systems

Author: Jayson Brock

Article: Mortgage leads come in many formats and from many different channels. Most mortgage branches buy mortgage leads from different mortgage lead websites, marketing companies, and in house websites. The one thing that most offices are missing is a central point of control that maximizes the revenue potential of sales leads.

The fact is that only about 65% of leads are worked to the fullest extent. Many factors such as turnover & poor time management limit the potential of mortgage leads. Leads generated from any channel can be lost in the shuffle leaving revenue on the table. Drive up your ROI!

From research we have found the key points that most need in a mortgage lead management system - Check out some below!

Multiple lead format uploads and channel allocation - This feature allows you to upload leads from different mortgage lead vendors, and different in house channels by creating an upload template for uploading leads to the system.

Mortgage Lead Distribution - Upload leads and distribute to all or certain users. Redistribute leads to active users when deleting a current user.

Mortgage Lead Tracking - Inbox displays new leads assigned from admin/manager that are to be called as new leads. User can then assign call back dates, track closing dates, keep contact notes, and more!

Automatic Emails - Once a lead is added to the system, dropped from system, or set as closed the system will send an automatic email custom created by the admin/manager to each lead. This assures professional contact and follow up to all your borrowers. This email is managed by the admin and can be edited or turned on/off at anytime.

Reporting - Reporting is key to any business owner and will really track the production of employees and your mortgage lead channels. Some sample reports are new leads, leads dropped, leads closed, leads by state, leads in processing and with features to track all this by what channel or lead vendor.

Security - A highly powerful SSL and private bullet proof hosting by Red Hat Linux is the backbone of the system. This assures no data sharing or possible entries into your account.

Calyx Upload Template - Saving your lead to your pc in a Calyx upload template will allow you to upload your lead right to Calyx Point.

Mortgage Calculator - Discuss 3 loan scenarios online with the on the fly data. Compare 3 products to see what is best for the borrower.

Key Points to a Good Lead Management System!

Track employee performance with real time tracking and reports

Get true reports and ROI for all your mortgage lead sources Easily upload leads from all your mortgage lead channels

Assign leads automatically upon upload or manually each morning

Know your investment in Mortgage Leads is paying off and working for you

Enjoy less stress, relaxation and trust in your business operations

Generate more referrals and repeat business with excellent customer service

Close up to 20% more mortgage leads each year with a good lead management system

Along with this feedback we looked into several options online and found 3 Good choices available for the Mortgage office manager or Branch manager. - Good site with a lot of features - A little complicated to use from our view and expensive. - Very similar to the Leads 360 site with same features and we found this option to be very expensive - Over $12,000.00 a year for 50 users and it goes up as your staff grows. - Does all the things that the Leads360 and LeadROI system does expect distribute leads with out actually logging in - is set up where you have to log in upload leads and hit a buttom to distribute at one time or you can do manually based on Loan officer strengths - Very affordable at $5995.00 for a Lifetime license and as little as $2995.00 per year.

About the author: Jayson Brock - (coming soon) tracking new marketing tools online.

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Wednesday, November 19, 2008

How To Use Google's Formula For Success, To Write Your Most Powerful Sales Copy Ever!

Author: Craig Garber

Article: Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?

It is, and today I'm going to let you in on the very powerful secret they use, so you can do exactly that.

Let me start by sharing a little story with you.

A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.

Schmidt, who is a very sharp guy, said... actually...

""We prefer to let them run rampant!""

He then explained, ""The most clever ideas don't come from the leaders, but rather from the leaders listening and encouraging and kind of creating a discussion -- wandering around trying to find new ideas.""

In fact, Google encourages their engineers (the geeks who come up with all the new ""Google Tricks"") to spend 20% of their time on ""something of the engineer's own choosing"".

Presumably, this doesn't mean downloading porn, but instead, Schmidt wants them ""focusing their efforts on ideas not directly related to their main business, but that will lead to new discoveries.""

Now if you can adapt Google's esprit de corps to your mindset when you're writing sales copy, then very compelling and mighty things will come out of it.

See, one of the biggest frustrations you're probably running into, is you feel what you're writing, doesn't make sense, and won't necessarily work in your sales letter.

Well, I've got news for you: Get it out of your system and write it down anyway, because...

It Doesn't Matter!

What you need to do is to unplug yourself from your traditional every day thinking, and like the Google engineers, letting your mind run rampant.

Who cares what you write down on your page?

The only thing that counts is what's left after all your editing is done, anyway.


So write as fast and as furiously as you possibly can.

Some of what you're putting down will be great!

And, a small portion of it will be useless.

But that's O.K. -- you're going to get a lot more ideas out of yourself doing things this way, than by trying to get it ""just right"", your first time out of the starting gate.

Just get out there and start writing -- you're going to come up with something much better than you would doing it ""the old way"".

The truth is, I love writing... but... I hate editing.

And if I was so good straight out of the starting gate, this simply wouldn't be so.

But, I'd rather finish the RACE first... then merely winning... one single lap.

Now go sell something,

Craig Garber

P.S. Check out all the prior archives you've been missing, right here at:

About the author: If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at

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Tuesday, November 18, 2008

Online Marketing Your Security Risks And Prevention

Author: Michael Keenan

Article: As an online marketer my computers security is always in the back of my mind. My computer is the heart of my business, so keeping it safe should be prioty number one. Although sometimes it does slip to priority number two, which could as a result have a devastating effect on both myself and my customers. So this is a gentle reminder to be really aware of your online security. Ask yourself the question, Do you have a firewall? Do you have antivirus? Do you have antispyware software? You have...fantastic. You haven't got all three protectors then start too panic just a little. However there is an easy solution.

Visit expert websites such as Microsoft etc and view their online security sections. There are amazing resources available offering full expert advice and links to applications and scans that will help you patch all the gaps in your computers security.

I am quite aware of Internet security issues at most times, but lately have been a little lazy when it comes to important issues, like keeping all of my security applications fully updated. What brought my attention to this issue was the current threat, the 'Sober' virus, although a medium risk it is still a threat. It is just one of hundreds that have appeared before and that will appear again in the future in many different forms. The pointer of this current threat for myself, started as usual by getting emails with attachments, addressed from such sources as the FBI and Paris & Nicky Hilton. From experience of virus threats before, I deleted then instantly, even though it was so tempting to open them. But resisting the urge, they were instantly deleted. Then I checked all of the current virus threats doing the rounds, and there the information instantly was before me. Had I opened those emails, the result would have been, that my full email list would have been sent out too, with the virus attached, thus replicating the ongoing effect of the virus. And secondly it would have turned off all my computers antivirus protection. Such are the penalties and the effects of opening a simple email attachment from someone whom I did not know, which may have had as a result, a devastating effect to my whole computer system and online business activities.

There would have been no excuse for myself if this result had of happened. Because there is no valid reason or excuse on the planet available at all for me to not be aware of security issues. The range of information and software available to combat any security problems are readily available and mostly free. Ad-aware as one example combats spyware and adware and is available in a free version. Zonealarm is another example which is an Internet firewall and is available also in a free version. And most antivius companies offer free trial versions of their software as well. All of these company names given are as a guide only, always make your own individual provider choices. And there are so many choices available out there online, so do the research, and make your decisions on your own computer security requirements. Although as a note, I would advise you to only visit expert sites and use the companies that they recommend. There are issues with certain products pretending to be what they are not. So check the information only through valid expert sources and search all your options from there.

Your computers security and your online surfing safety, using available security applications is a paramount action. But as always the action to protect is solely up to you. Be exactly aware of what is happening online with ongoing security issues and react always accordingly. Update your available security software always and check that it is always enabled. Because it will only ever save you time, money and your own piece of mind in the long run.

About the author: Michael J. Keenan (CEO - SitePromotionNow) Achieving high online sales turnover for over 5 years. email: Website: Also visit my new online marketing blog at

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Monday, November 17, 2008

5 Benefits of to Have YOUR Own Website

Author: Ann Liu

Article: To have your own website is very important for your business because it can bring your many benefits.

1. Your Website Shows Your Unique Personality and Add Your Special Touch To a Program

Your website is a place where you can show prospects the BENEFITS of joining with YOU! This is because people don't want to click the program that they have seen many times with the same look that other people also promoted. Instead of to let them see the same program, have your own website can make your prospects see ""another point"". For example,

2. Your Own Domain Name

When you have your own domain name, your website will look more professional than put up your website on one of the free servers.

3. Build Credibility with YOUR Customers

To build up and have credibility is a very important step with your customers. Having an established site will give your customer more confidence and make them feel that they are dealing with an established business and REAL Person rather than with spammers.

4. Different Email Addresses Use for Different Purposes

Once you had your own website, you can have multiple email names that affiliated with your site. You can use them to different functions, but all of them will go directly to your actual email address. It will be easier for you to filter your email by using your email client program.

5. Search Engines Ranking

If you are using some of the free hosting services, it will be difficult for search engines find you because the index.html page is the home page of your site instead of that domain. Many search engines give a lot of emphasis to a particular domain's home page, it will often rank higher for a particular keyword than any other pages.

About the author: Ann Liu, an internet marketer and founder of Sign up our powerful, new internet marketing concepts newsletter to receive your 7 part mini marketing course for FREE! Plus other more ...


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Sunday, November 16, 2008

Implementing and Opt-In List to Optimize Your Internet Marketing Success

Author: Catherine McLeod

Article: In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.

An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.

Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.

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Saturday, November 15, 2008

Keep One Ear to the Ground: Essentials for the International Exhibitor

Author: Susan Friedmann

Article: Doing business in the global marketplace requires exhibiting overseas. Participating in international shows helps establish your company's presence as a global player, and is perhaps the single most valuable tool in forging new, valuable relationships with your foreign counterparts.

But there is an element of risk in international exhibiting. While the United States enjoys a relatively high level of political stability, the same is not true around the world. Riots happen, terrorism happens, strikes happen, even natural disasters happen. Obviously, these events can not be predicted, but there are certainly things you can do to minimize your company's exposure to risk. It is not realistic to simply avoid any location that might be potentially dangerous. One must weigh the perceived risk against the possible rewards and make a reasoned judgement call. To do that, use the MAP formula:

<b>M: Maintain Awareness:</b> Keep abreast of current events in your destination country. The media can be your ally in this task, although it is good to remember that the camera crews don't arrive until there is something to film. A crisis may have been brewing for a while before something sets it off - and you want to be aware of what's brewing.

Pay attention to local media. Do not rely solely on American television or print media to give you a perspective on what's happening. You'll get a clearer, more authentic version of events from either the country itself or that of nearby neighbors. Getting accurate information out of some countries is notoriously difficult - former Soviet Bloc countries, China, Korea, and some African dictatorships for example - so you'll be forced to be more proactive in your research.

Additionally, the State Department regularly issues reports updating conditions in various locations for Americans abroad. They will also, when conditions merit, urge travelers to leave or avoid a particular destination. Make sure you check this information regularly, and take any warnings issued by the Government extremely seriously.

<b>A: Ally Yourself: </b>Partner with local vendors, suppliers, and customers. These people will be your eyes and ears on the ground in your destination country. After all, they live there every day, and will have valuable first hand knowledge of what is going on. This can be more valuable than any information gleaned from news reports, as local residents will be able to place things in perspective. They'll know if the rumblings between Faction A and Faction B are elevated or are just at a regular level but in the spotlight.

While it is important to view media skeptically, as they have a tendency toward sensationalism, it is also important not to rely too much on the advice of any one foreign ally. Some cultures are structured in such a way that people will go to elaborate lengths to avoid saying ""no"" or having to deliver unpleasant news. This can be misleading, and give you the impression that things are perhaps better than they really are.

One last caveat: The majority of your allies have a financial stake in your show participation. Remember that they will be making judgements and giving advice with one eye on their own interests. Additionally, they may assess risk differently. People who live with the daily threat of car bombs and drive-by shootings learn to take these things in stride, while a visitor may find themselves terrified. That is why it is important to combine your allies' reports with objective media information.

Have your allies brief you on the area before you arrive. Where are the 'safe' areas, and what sections of town are to be avoided? Are there local customs that you need to know? There can be regional differences within a country - metropolitan areas may be far more liberal than the rural countryside. You want your people to fit in as much as possible. Being noticed on the show floor is a good thing - being noticed as a potential target by an angry crowd outside, not so much.

<b>P: Plan:</b> Have a 'worst-case scenario' plan in place. Where will you go if the convention center is attacked? It is prudent to have an off-site go-to spot designated, even if you'll never use it. Airports, municipal buildings, embassies or an unaffiliated hotel are all good choices for this task. Decide on a meeting spot to regroup if your party gets seperated during chaotic events.

Each member of your team should have their own travel documents with them at all times. Make sure everyone has everyone else's contact information. A phone list may seem like one more bit of paper to manage, but it could come in invaluable if one or more individuals gets lost.

Have a code of behavior in place for your booth staff. Now, more than ever, they are acting as your company's ambassadors. People are often highly aware of the strangers in their midst - who they are, and how they conduct themselves. It's tempting to kick up your heels and have a wild time, especially in a strange, exotic locale - but acting like the 'Ugly American' can be bad for business. Worse, wild times can have fatal results. Visitors who are obviously out of their element - and intoxicated - are easy pickings for the criminal element that lurks in every city.

Using the MAP formula doesn't ensure that nothing bad will ever happen. However, it will help your team be prepared for what might happen during your next overseas exhibit.

About the author: Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: ""Meeting & Event Planning for Dummies,"" working with companies to improve their meeting and event success through coaching, consulting and training. Trade Show Marketing by ""The Trade Show Coach"" - Susan Friedmann, CSP. For a free copy of ""10 Common Mistakes Exhibitors Make"", e-mail: <a href=""mailto:article4@thetradeshowcoach.

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Friday, November 14, 2008

Smart Marketing - Submit Your Articles To Article Directories

Author: Zamri Nanyan

Article: There are a lot of benefits of submitting your own articles to article directories but before we go into the benefits, what actually are article directories?

Article directories are simply database websites that collect, compile, sort the articles to their own categories and make these articles available to the public. The public can then read these articles for free or reprint them based on certain guidelines.

There is countless number of article directories nowadays. Most of them are offering free membership to authors to submit their quality articles.

In short, this should be good news to webmasters too, who are looking for content to share with their mailing lists, as these article directories provide a great one-stop resource to deposit and find articles.

Now, if you are an author, you shouldn't just write articles and keep them to yourself if you want to get tons of readers to read them.

You want to get your articles distributed across the net. One great way to do it is by submitting your articles to various article directories.

Let's see why you should submit your articles to these article directories:

1. You will establish yourself as an expert in your area.

For example, if you are a doctor specializing in cancer treatment, you could write 500-word articles about mesothelioma or breast cancer and how to prevent them. The more you write, the more exposure you'll get and people will look at you as a knowledgeable person in your area.

Some article directories list top contributing authors and when people see your name among the top, indirectly and subconsciously, they'll have a perception that you know what you talk about.

2. You don't have to pay for advertising anymore.

Web publishers and ezine owners are hungry for fresh, quality contents. Simply give them what they want.

Where do these publishers look for articles? Many will find them from article directories.

If you write good articles, these publishers will be more than happy to forward your articles to their mailing lists. With a single article blast, you could potentially reach tens or hundreds of thousands of readers for free.

Article directory owners, at the same time, are also actively marketing their article directories. This means your articles go along with their marketing campaign as well.

3. Your articles can be your viral marketing tools.

There are article directory owners who partner with other webmasters to distribute articles to many other websites. You submit one article to a directory and that same article appears on many other websites at the same time. This technology is called RSS (Really Simple Syndication). If you didn't know yet, the power of RSS is simply amazing. Big websites will potentially pick up and post your articles on their sites.

Some webmasters will pick up your articles and forward them to others, who forward them to others again. Soon, you'll discover your same article has been published on hundreds of websites within days. It's that possible.

4. You can generate massive traffic to your website.

Search Engines love article directories due to their contents and, often, established directories receive massive hits from Google and Yahoo. You could piggyback the traffic received by these directories by depositing your articles on their databases. Those who visit these article directory websites will potentially read your submitted articles.

Just make sure you have a website to promote and you've already placed a link back to your website in your signature file at the end of all your articles.

5. You can generate sales even if you don't have a website.

If you are an expert in your area, people will read your articles and listen to you. Now, if you refer your readers to any product you recommend, your recommendation won't look like a sales pitch to them anymore. It simply is a solution to their problems, but be very careful with the way you recommend products in your articles. Most article directory owners don't like blatant advertisements in the articles.

Here's the best part. If you don't have a website, guess what? The article directories will be your websites. Your articles will be hosted on these article directory webservers for free.

To get website visitors to contact you, leave your phone number, email address or any special instructions to contact you in your signature file.

To sum up, the 5 reasons above are a few good ideas on why you should submit your articles to various article directories. You will discover more benefits once you get involved in article submission actively.

In case you are looking for websites to publish your articles, below are a few Online Article Directories you can visit.

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Happy Writing to Smart Marketing!

About the author: Zamri Nanyan owns and he welcomes authors worldwide to submit articles to his well-maintained Big Article Directory for free. To get to know Zamri Nanyan more, visit his other website at today.

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Thursday, November 13, 2008

Article Marketing Part 3 - Submit Your Articles Even When You Sleep

Author: Zamri Nanyan

Article: Believe me. This is what some of the pros have been keeping it to themselves. Now that I'm letting the gems out, you can steal their secrets and take advantage of this opportunity.

As of today, there are probably more than 500 article directories on the Internet and the number is still counting.

This is good news.

This is also bad news.

The good news is that you can have your articles deposited into hundreds of article directories and build a lot of backlinks to your website easily. Your website hit counter will spin. Your revenue will increase.

The bad news is that it can take a few days just to finish submitting one article to those directories. What if you have 10 more articles to be submitted?

Remember that we're not talking about submitting to only 10 or 20 directories. We're talking about submitting to hundreds of them.

By the time you're done submitting your articles, you'd swear not to do article marketing anymore. The huge amount of time it takes to submit your articles to those numerous directories is killing you.

If I were you, I'd give up too.

Fortunately, for every problem there's a brilliant solution.

Quietly, a few net entrepreneurs are creating tools and services to automatically submit articles to hundreds of article directories. With a few simple cut-and-pastes and a click of a button, you can have your articles submitted to hundreds of article directories and thousands of online publishers.

All these article directory submissions can be done even while you sleep. Isn't it nice?

All right, I hear you loud. Where can I find these tools and services?

Before I tell you more, let me say that most of these resources are not free. They can cost you from ten to over one hundred dollars, but if you're serious about marketing your articles, in the long run, you'll definitely get back your investments many folds.

Of course, there are other free tools and services too. I will let you know them as well.

Here they are.

Free and Free with Paid Options

Search Warp - publish your articles on Search Warp directory and, at the same time, submit them to search engines, such as Google, ExactSeek and Alexa. Search Warp is a directory and also a search engine. It is a free service.

Article Marketer - An article submission service from FREE to $119.95, depending on the Low, Medium and High Volume Plans.

Paid Services and Tools

Article Announcer - An article submission software for the price of $379 plus shipping. It comes with a complete set of Article Marketing audio CDs. Lots of information from this package.

Article Submitter Pro - An article submission software for the price of $167, with bonus ebooks on article writing, press release and more.

The Phantom Writers - An article submission service with the price range of $35 to $200, depending on the number of articles submitted. They also provide ghostwriting service.

iSnare - An article submission service with the price range of $10 to $719.40, depending on the number of articles submitted. Current distribution is over 20,000 publishers.

Submit Your Article - You can submit up to 4 articles a month for the current low price of $37.00 per month.

As you can see above, different parties charge different rates and prices. This does not mean that you should go for the lowest price or immediately assume that the highest charge will provide better results.

You have to carefully analyze the data above and ask yourself - which one has the right budget for you and the right audience you want to reach. Then decide.

About the author: Zamri Nanyan owns and he welcomes authors worldwide to submit articles to his well-maintained Big Article Directory for free. To find the right service or software for your automatic article submissions, visit

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Wednesday, November 12, 2008

Top 3 Secrets about marketing online

Author: Don Krnel

Article: Top 3 Secrets about marketing online

Everyone is looking to promote their site, but only a small group of people really succeed. If you want to be one of them just keep on reading and you'll find out the best ways to promote yours site big time!

I have tried so many techniques and lost so much money and I can assure you the these want let you down! You have to remember one thing only: start today! Lots of people keep reading and reading and not doing anything from what they have read, so my best advise is to start doing something. It doesn't meter what and how, you'll find the best way eventually; but you have to remember that your main goal after reading this article is to start at least one of those techniques TODAY.

1) Are you ready for the first one, it's so simple and yet the most powerful: Tell your friends, family co-workers and everyone you know about your site. I know it sound silly but you'll be amazed of how many people you know and even more amazed of how many people didn't know about your site. Don't forget to add you address to your signature/business card/emails/icq etc. I promise that you'll get a lot of free traffic.

2) This one requires some money investment but I'm sure you can spend a few bucks to get lots and lots and lots of traffic: publish on ebay. You heard me right - on ebay. I know what you are thinking ""I can sell on ebay but I can't publish, what is he kind of a nut?!"". What you need to do is offer one of your products on ebay and link it to your site. The best way is to start with a really law price and set a high reserve price. That way you'll also receive lots of email address from all the bidders and you can offer them the product they wanted. If you don't have any product to offer just write a report on a related topic to your site and sell it as ebook. People are seeking for information and they'll instantly get in your site to see what else you offer. If you don't know how to write a report just hire someone to do it for your; you can find great writes that will write you a great ebook with your name and copyrights for a very small fee. Try it today! It's so cheap and effective.

3) Add newsletter to your site. It's the best way to get free email address. I highly recommend adding some freebies to your newsletter- something like an e-course or a new report you have written to encourage your visitors to subscribe to your newsletter. After you have established your address list you can use it to promote your site and products. You can send emails to your members informing them of a new report you have just posted or a new product. One small warning about this technique: don't send too many email, no one likes spam!

Find about more tips and secrets to success on the internet at:

About the author: Find about more tips and secrets to success on the internet at:

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Tuesday, November 11, 2008

Article Marketing Part 2 - Who Said You Can't Write?

Author: Zamri Nanyan

Article: It's obvious that the benefits of submitting your own articles to various different article directories are simply amazing.

You get free publicity. You don't pay for advertising. You can have your own articles as a viral marketing tool.

And, much much more.

But, wait a minute.

""I can't write. How can I submit my articles if I don't even have one written?""

If this does not describe you and you're already writing good articles on your own, then what are you waiting for?

Start publishing your own articles now.

If you belong to this ""can't write a single word"" category, then stay with me here.

I don't blame you for it but I believe this is a problem that can be fixed. I used to have no idea to write at all, but I knew my problem was because I was trying to write about something I didn't know.

It's a bit confusing but let me rephrase. Find something that you know a great deal about and if you are passionate enough about the topic, your juice will flow like water. Your head will generate more ideas than your writing speed can catch up.

For further help on writing an article, here are a few tips.

1. Enumerate your points, like what I'm doing now. A 500-word article can have 7 or 10 short points in it.

2. Look at some other articles of the same interest. Model (not copy) the writing skills of others.

3. Write your articles like writing stories. Writing your own experience sometimes help.

4. Write like you talk. Forget about grammar in your first round of writing. Go back to the article and fix your mistakes once the article is finished.

5. Write, write and write. Nothing helps more than practice. Your first article won't be good, but the second one will be better. The hundredth article will be much better than the 50th. So, write more.

Still stuck with writer's block? Then, I suggest two ways to get around.

1. Hire ghostwriters to write exclusively for you.

Ghostwriters are authors who will write on your behalf on any topics that you assign them. They'll charge you for their service.

When the articles are complete, they are yours to keep. You can claim the authorship of the articles, put your name on these articles and often, claim the copyrights of the articles too.

Many Internet marketers are doing it simply because they don't have time to write or they don't have any expertise on the topics that they want to write.

2. Join private label article membership clubs. For less than thirty dollars a month, you can get tons of contents which you can private label them with your own name.

But, be very careful because article directory owners don't like duplicate contents in their databases. Make sure you modify the content of each article before you submit them to any article directory. You don't want your name to get banned by these article directories.

On a special note, majority of private label rights operators put a cap on their membership sites. As soon as they have enough members, you won't be allowed to join them until the existing members cancel their membership.

The two methods of creating your own articles above are definitely meant to help you get going. After having your articles in your hand, like most people say, the world is your oyster.

About the author: Zamri Nanyan owns and he welcomes authors worldwide to submit articles to his well-maintained Big Article Directory for free. If you need nelp in private label rights articles, visit

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