Wednesday, January 21, 2009

How To Make A Profit From Your Ezine, Even If You've Never Made A Single Penny In The Past

Author: Keir Smith

Article: © Copyright 2005 by Keir Smith

If you own a ezine and want to know a few quick tips for making a profit from your work, then this will be the most important article you will read today...

Let me explain...

You've got ambitions, you like to write powerful articles about subjects that concern your audience.

And of course you want to get your target market to read your ezine, consume the information, and make a sale - am I right?

Well that's what this entire article is about.

Getting your ezine read and sales transactions being made.

So without further ado,

Here are few usable tips that you can start using in your business this evening.

Tip 1. Remember your goal.

With every change that you make to your ezine you must maintain your focus.

And exactly what is that focus you ask, to provide your reader with usable content and to make a profit. The question I like to ask myself before making any new editions to my ezine is, ""how will adding this new section help my reader, and how will it help me""

Tip 2. Increase your credibility

One of the easiest ways that I know of for increasing your credibility is to simply have an ""Ask The Expert"" column in which readers can have their questions answered by you on a regular basis, thus establishing you as an expert in your field.

Note: this is important if you want to be known as an expert, then you will have to give professional and thorough answers to your readers questions. The number one mistake you can make here is to simply give your reader some fluff.

Tip 3. Understand your target market.

For example, an easy way for you to get into the minds of your customers is by giving them a poll. You will want to poll them on issues related to your niche focus. By doing this you will immediately have a deep insight on your markets likes, dislikes, needs, and wants. It's a pretty sneaky way of getting the scoop on issues relevant to your market.

Tip 4. Increase profits.

You can feature a links section in your ezine that features resources targeted to your niche focus.

And here's another way to use your links section as a cash generator.

Let's say for example that you publish a paid web magazine on several closely related topics targeted to you niche. You could then constantly update the links section with a small sampling of the links from your paid web magazine.

So, if the focus of your ezine and paid newsletter are both website promotion, you could extract a set of more specific resources from your paid newsletter, and turn those into a feature of your ezine. At the bottom of that column in each issue, let readers know that the info came from your paid newsletter, and include a link to ordering info for that product.

Voila, instant sales.

Tip 5. Repeat visitors to your website.

Think about this for a moment.

Using the links section example from before, you could also feature links to your main website. You can't have this section filled only with your resources, of course, unless you have a massive website. But, at the end or beginning of this links section, you could feature the five most popular pages at your site to remind past visitors, and encourage new visitors, to visit.

Bonus tip --------------------------

Tip 6. A constant highly responsive promotional tool.

Don't be afraid to use your newsletter/ezine to promote your own products. In addition to regularly providing your readers with useful content, you should also use your ezine as a means of promoting your goods. But, this doesn't mean bombarding your readers with special mailings twice a day.

It's okay to send out occasional offers to your opt in subscriber list. After all - they signed up to receive your ezine and your special mailings are a part of that ezine. Just make it clear that they'll get those when they subscribe. Also, along with the occasional solo mailing, you should also use left over ad space to promote your own products. Every once in awhile, reserve a top sponsor ad slot for you. You'll be amazed at the response.

So there you have it. 6 quick and easy to use marketing tools for generating a profit from your ezine

Now that you have these tools, will you use them to the best of your ability, or will you continue to sit back and watch your peers become successful?

Only you know that answer...

About the author: Keir Smith is the creator of ""Email Strategies Explained"" finally you can learn HOW TO PROMOTE YOUR PRODUCTS using your ezine/newsletter while still providing your readers with usable content. For a limited time you can grab yours by <a href="""">clicking here</a>

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