The Center for Marketing Small Business

How to Get F.r.e.e Publicity For Your Business!

2009-01-30T03:06:00.000-08:00

Author: Bryan Kumar

Article: How to Get F.r.e.e Publicity For Your Business! By Bryan Kumar

""Never under-estimate the power of the press!""

I'm sure you're familiar with the phrase ""the power of the press."" It's this power that turns little, insignificant events into big news!

Not only will the press print something they consider newsworthy, they will also print anything that is popular, controversial or sometimes just ""new."" In a nutshell, press coverage is one of the most powerful marketing tools available to you to help promote your product, service, or opportunity. And best of all, it's absolutely FREE!

News coverage can add immediate credibility to your business and your product or service. The press is still respected and trusted by most people. Most people still take what they read in the papers as gospel. The same is true for radio and television.

The bottom line is...

Press releases can mean more business and huge profits for you!

With just one well-written press release, you can have your article published in a popular magazine or your local newspaper and expose your product information and/or your website to hundreds, even thousands of interested readers.

The visibility and exposure that your business may receive can not be measured. You see, sometimes a single press release can generate more articles in other publications; It could also get you an interview on a radio station or a tv program. You could even end up on the 10 O'clock News!

No one can really tell how little or how far your press release will expose your business. The only way to find out is to get those press releases out there! And get them out there NOW before your competition beats you to it.

How Do You Get Free Press Coverage?

With the exception of ""real news,"" which can be fairly depressing at times, most stories and articles that appear in the press are the result of individuals or companies contacting the press. This may come as a surprise to you, but most of what appears in the media is a result of either press releases or calls made by people to the press, radio or tv.

Most newspapers have space to fill. You can help them fill it. If you have a new product or service that is needed by the public, or if you have a website offering help or advice, you could very easily be the next person to be mentioned by the press.

However, you have to be a little different than what's already out there. Uniqueness stirs up curiosity and interest. A new subject, or a new point of view, is usually newsworthy.

Another way to get published is to watch for what's ""hot"" in the news. Right now, for example, the Year 2000 Problem is big. If you decide to offer FREE information on this or any other hot topic through one of your webpages, you could very easily increase traffic to your website. All you would need then is to create links from your ""hot"" page that leads to your other products offered on your site.

Also, if you can create a web page that can make people's lives easier, more interesting, or more fulfilling, you can be in the news. (Just take a look at PC Magazine's Top 100 websites and you'll get lots of ideas.

Back to the ""how-to"" of press releases...

Here are some things to consider when writing a press release:

Use a powerful ""action"" headline to get immediate attention. By now you should know that your headline is the most powerful part of ANY advertising, or promotional piece. Present your best information first. A reader, especially the editor of the paper/magazine, doesn't have time to waste. The reader should be able to instantly learn what the release is about. Mention the most interesting and useful features of your news first.

Do not ""advertise."" That's right. A press release is not exactly a display ad. Your release has to appear as an informational article, not an ad. Avoid wild, inflated claims. Be honest and provide useful details. Sell the benefits of your product/service without sounding too much like an ad. Explain why or how your product will make people's lives easier. Provide a solution to a common problem.

Be an ""expert."" You have to sound like you know what you're talking about. If your article is too vague and scattered, it will probably not get published. A well-written article, on the other hand, will tell the editor that you know the product and that you are a reliable and authoriative information source.

Get to the point! Your release should not go more than 2 pages long. If it is longer, get rid of useless information and include only what's important. This will ensure that you are providing all the details and none of the ""fluff."" Try to include as much of the important details as you can and keep it within 2 pages.

No technical ""jargon"" please. Technical terms are not acceptable. If the reader cannot understand what the article is about, it won't get read. Translate all the technical terms into layman's terms.

It is usually a good idea to research the paper or magazine you're planning to submit your release to. Study the back issues and previous articles and learn what is working with that particular publication. This will greatly increase the chances of your release getting published vs. that of your competitor's.

The format...

The release should be typed or computer-generated, double-spaced on 8 1/2 x 11 paper. Your company name, address, and page number should appear at the top of each page. Write ""For Immediate Release"" along with the date toward the top of the first page.

Under this line, type ""Contact:"" then your name and phone number (or whoever will be handling the promotional aspects of this project.)

The headline will appear next, followed by the contents of the release.

Be sure to check, and re-check the article for spelling and grammatical errors. Don't rely on your word processing software to do this for you. It's also a good idea to have a second person proofread the release.

Address the release to the right person. Call the magazine or newspaper to find out who handles the press releases and address it to that person. Include the person's correct title.

Use FREE PRESS COVERAGE to build your business. It's free, you can do it on your own, and the results are usually phenomenal!

Remember, you only need one good one to make it big!

Make headlines!

Sincerely,

Bryan Kumar

F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hours or LESS... Guaranteed! Just Go To This Site: http://www.bryankumar.com/24reportak.htm

About the author: Bryan Kumar has been teaching others how to profit from the Internet quickly and easily, using informational products, since 1996. His ebooks and reports have received rave reviews from some of the best marketing minds online.

Bryan is best known for taking the most powerful marketing strategies and concepts, and simplifying them so it's quick and easy to implement. You can learn more about him at: http://www.BryanKumar.com

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Press Kit Strategies for Singers & Musicians

2009-01-29T03:07:00.000-08:00

Author: Tiffani Smith

Article: The main goal in creating a press kit is to generate interest in an artist and the music they play. A press kit includes background information, photos, samples of music, a listing of past and future gigs you have scheduled, and any other pertinent information.

A press kit is used as a way of introducing and artist to newspapers, the media, promoters, and music industry leaders. You can create a press kit that is mailed to the appropriate recipients and it is a good idea to have an electronic form of your press kit that can be emailed and posted on web sites.

Things to include in your press kit:

Offer a limited a mount of information about yourself, your band, and your style of music. Don't give the reader more information than they want. If your introduction is too lengthy, you will lose the interest of your intended audience.

Talk about your music, the way in which you perform your songs, your sound, and who your influences are. You will want to give a good idea of what you may sound like in these descriptions. Do not be afraid to interject a little humor into your descriptions. You will get someone's attention during the very first minute they open your press kit. If you do not captivate them immediately, they will lose interest.

Describe the things that make you special in comparison to everyone else. What are your skills and experience level? Why would a record promoter or executive gain by giving you a chance to record and market your music? Record companies spend a great deal of money in promoting new artists. You will want to make it clear why you would be a good investment.

Include press clippings and quotes as they become available. A remark made about you by a reputable person will go a long way in making your press kit credible. This will let the reader know that you have been recognized as a talent to be reckoned with and could possibly create extra momentum for you while you are trying to launch your career. Whether you are in need of a singer, musician, or actor press kit, recognition from others is a great tool in promoting yourself.

You really only need one page of your press kit to be devoted to a biography and one page that includes quotes and press clippings. This rule stands even in an online portfolio. By keeping each topic on a simple page, you are much more likely to hold the interest of the person who receives your press kit. Make sure the tone of your band press kit is in line with who you are as a person and the type of music you perform.

A sample of your music in the form of a high quality CD or clips that can be heard in an electronic press kit are critical. Make certain you label the CD with your name and contact information. If someone loves your music but has misplaced the rest of your press kit, you will want this information to readily available to them.

Be careful not to overdo the self-promotion. You should be positive and state your ambitions, but shameless self-promotion will make you look unprofessional and less than credible. Also avoid including too much personal information. No one cares (yet) about your first pet, your grades in elementary school, or your personal phobias. Keep the focus on your music and your accomplishments. You want to be sure you do not look desperate for work, even if you really are.

Include a personal cover letter to whomever you send your press kit to, and try to avoid sending your musician press kit unsolicited. It is always better to have a referral from a friend or associate of the person you wish to see your material.

About the author: Tiffani Smith is the online editor for eFameOnline.com - the hottest place on the web for entertainment & fashion career advice. Get insider information from industry experts on how to kick-start your career & avoid scams and pitfalls @ http://www.efameonline.com

This article may be reproduced in all venues so long as the content and by-line are reprinted intact and all links are set live.

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Successful search engine marketing: Four 'must dos'

2009-01-28T03:05:00.000-08:00

Author: Manoj Aravindakshan

Article: A few months ago, I attended a seminar on search engine marketing organized by <a href=""http://www.hitwise.com"">Hitwise</a>, the competitive intelligence provider. The event, held in our home base of Singapore where paid search marketing still has a long way to go, was an attempt at creating greater awareness of the potential of this channel in a lukewarm market. Apart from a speaker from Hitwise, the select panel also included representatives from <a href=""http://www.yahoo.com"">Yahoo</a>, <a href=""http://www.msn.com"">MSN</a> (representing the search engine side) and <a href=""http://www.ebay.com"">eBay</a> & B2B media company, <a href=""http://www.globalsources.com"">Global Sources</a> (representing successful search engine marketers).

Towards the end of the seminar, the panelists were asked to name the one advice they would give to individuals or companies considering search engine marketing. Their responses summarized the key things that any search engine marketer--even someone who is considerably experienced--would do well to remember.

Experiment: Contrary to what some people might lead you to believe, one will be hard-pressed to find a single, permanent path to paid search marketing success. Like any other science, one needs to continue to experiment--- be it with the keywords being targeted, or the bids and campaign budgets, the ad creative or the landing page where users are led to from the ad. One of the biggest advantages of most pay-per-click (PPC) search engine marketing campaigns is that it is conducive to lots of experimentation, so make the most of it.

Start small: PPC search marketing, while one of the most cost-effective marketing channels, can still drain the advertising dollars very quickly, if one doesn't watch campaigns closely. Small to medium-sized businesses, in particular, will be best served by starting with smaller budgets, experimenting and progressively increasing their spend after they achieve a certain minimum threshold in cost-effectiveness that works for them.

Get the message in context: Your messages have to be absolutely in context to what the user is looking for. Context and relevance (see next point) and may sometimes be a bit confusing and interchangeable, but that is because these are essentially two of the most critical pillars of search engine marketing.

Relevance of the ad results can be viewed as a match with the fundamental motivation that drives a user to take the action that he/she eventually takes, while context is about the influential environment that can sway a user another way--- it is like identifying the right bait, or the underlying or even dormant motivation of the user If you can get context and relevance to be congruent, such that the user gets exactly what he wants when he wants it, you have maximized your chance of getting the highest quality click, and possibly the best return on the dollar that you just paid the search engine. On to relevance....

Keep your ad and site content relevant: This almost goes without saying, but it is often overlooked. The success of a PPC campaign depends on the relevance of the keywords selected, the relevance of the advertising message (remember that an ad is competing against the perception of relevance of the organic search results as well as against other sponsored/ paid ads), and last but certainly not the least, the relevance of the content on the page that the user lands after clicking on the ad message. Constantly evaluate all of the above for relevance, and work on making those as relevant as you can to what the user is looking for.

About the author: Manoj Aravindakshan is Director of On Target Media & Marketing Services, a Singapore-based marketing services company, offering <a href=""http://www.ontarget-media.com/marketing_services.htm"">paid search engine marketing (PPC) and search engine optimization(SEO)</a> services, in addition to a range of other online marketing and <a href=""http://www.ontarget-media.com/media_services.htm"">web content services</a>.

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Silicone Bracelets 101

2009-01-27T03:05:00.000-08:00

Author: Clark A. Swihart

Article: Debossed, & Embossed, & Printed - Oh My!

There is often a lot of confusion regarding the various styles of <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Wristbands"">custom silicone wristbands</a>. Many people confuse embossed bracelets with debossed bracelets (even some silicone bracelet suppliers!) and are uncomfortable with printed wristbands. Throw in the option of laser-engraved wristbands and they throw up their arms in surrender.

Debossed Wristbands

Debossed wristbands are the most common and are the same style as Lance Armstrong's trendsetting LIVESTRONG bracelets. Debossed refers to the fact that the design is actually recessed down into the wristband itself. To accomplish this, a custom bracelet mold is manufactured that incorporates whatever customized design that is desired. Because they require a mold to be manufactured, custom debossed bracelets are more expensive and take longer to produce than printed bracelets or laser-engraved bracelets.

Embossed Wristbands

Embossed wristbands are not nearly as common, yet they are an excellent choice if you are looking for a custom silicone bracelet that is more stylish and unique. An embossed bracelet also incorporates any custom design and requires a mold to be manufactured. However, with embossed <a href=""http://www.theawristocrat.com"" title=""Bracelets"">bracelets</a>, the fully customized design is raised up off the wristband as opposed to recessed down into the wristband. Pricing and turnaround times for embossed bracelets are very similar to that of debossed bracelets.

Printed Wristbands

Printed wristbands are by far the most economical choice. Printed bracelets start with a blank wristband and are then silk-screen printed. The ""technology"" for screen-printing <a href=""http://www.theawristocrat.com"" title=""Wristbands"">wristbands</a> has come a long way. The dyes used today actually penetrate the silicone rubber of the wristband. Many people are under the impression that the print which is used on printed bracelets is cheaply painted on and will crack or flake off. With a reputable custom silicone bracelet manufacturer, this simply is not the case. You can expect the printing to last the lifetime of the silicone wristband itself. Printed bracelets do not require a mold to be manufactured. Instead, a template is produced that is used to apply the custom design onto the bracelets. Because a template is used rather than a mold, printed wristbands are less expensive with quicker turnaround times than debossed and embossed wristbands.

Laser-Engraved Wristbands

Laser-Engraved wristbands are becoming more and more popular. Quite frankly, they are very inexpensive to produce, yet many silicone wristband suppliers still charge exorbitant prices. Laser-engraved bracelets duplicate Lance Armstrong's popular LIVESTRONG debossed style. For smaller orders of 5,000 custom silicone bracelets or less, laser-engraved wristbands are your best choice if you prefer this popular debossed bracelet style. Similar to printed bracelets, laser-engraved bracelets start with a blank wristband. A simple setup program allows a laser-engraving machine to engrave the <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Bracelets"">custom silicone bracelets</a> to the exact specifications of whatever fully customized design that is desired. Laser-engraved bracelets do not require a mold to be manufactured; therefore, they are less expensive and enjoy quicker turnaround times than debossed and embossed bracelets.

The Best Choice

So, what is the best choice when it comes to selecting between debossed, embossed, printed, and laser-engraved wristbands? The answer is that it is always a matter of personal preference. One style that is becoming more popular is the laser-engraved wristband that is then color-filled. This replicates the most popular LIVESTRONG debossed look while incorporating an appealing contrast of colors. The cost is a little more since the color-fill is actually an oil-based paint that must be applied by hand, but, by choosing laser-engraved bracelets over the more expensive molded debossed style, you end up getting the debossed look and color-fill together for about the same price as just a plain debossed bracelet. Regardless of your personal preference, it is imperative to select a custom <a href=""http://www.theawristocrat.com"" title=""The Awristocrat"">silicone wristband manufacturer</a> that does not hit you with hidden fees for setup, mold, and shipping expenses. Whomever you select, look for a pricing structure that offers one low price that includes everything - setup, design, mold, and, most importantly, shipping fees. This will prevent any unwanted surprises.

About the author: Clark A. Swihart is the CEO and founder of The Awristocrat, an on-line store specializing in the production of <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Wristbands"">Custom Silicone Wristbands</a> at phenomenally low prices. No Setup, Mold, or Shipping Fees! Get yours today at <a href=""http://www.theawristocrat.com"" title=""Custom Silicone Bracelets"">www.TheAwristocrat.com</a>.

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Why You Need a 3-Tiered Strategy For Article Submission

2009-01-26T03:06:00.000-08:00

Author: Deanna Mascle

Article: Why You Need a 3-Tiered Strategy For Article Submission

You've heard a lot about how much writing articles can do for your internet marketing strategy. You now understand how writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, and quickly multiple your site's text links.

Now you have convinced yourself to take the plunge into article marketing and you have a few articles all lined up and ready to submit -- and you are overwhelmed by the sheer volume and variety of article directories available. It is easy to simply go with the big dogs and forget the rest, but that is a big mistake. You really need to have a 3-tiered article submission strategy. Select a couple of the big dogs, but also add some medium-sized directories and some smaller, newer directories to your list for regular submission as well. There are several reasons why this strategy can be much more effective in the long run than targeting the large directories alone.

The mega-directories carry a big punch in terms of link power and recognition. You can almost watch the reader numbers climb on your articles. But because they are so big they also get a large volume of submissions every day and your articles very quickly move from the top page of the directories new submissions list and even from the top page of the topic listing.

Medium-sized directories don't pack as big a punch as the mega, but their text link value is still strong and they usually have a solid reader base. They have been around long enough to build a loyal audience and clientele. However because they are not as big their submission volume is lower than the mega so your articles retain top billing longer -- and becoming a top article or top author may be an attainable goal for the part-timer.

Small and/or new directories usually don't offer nearly the level of power of their larger brethren, but a quick study will reveal whether or not the directory is regularly maintained and promoted -- and you know that will mean the link power currently exists and will grow in the near future. Also with new and small directories you can easily achieve top author status and your articles will stay at the top of the ranking longer -- they may well pass directly from ""new"" status to ""top"" status which rarely if ever happens at a mega directory.

That is my current strategy for article submission and I hope you found it helpful.

About the author: Deanna Mascle is the publisher of the writing newsletter <a href=""http://wordcraftonline.com"">Word Craft Online</a>. You can submit your writing to her <a href=""http://nowlearnmore.com"">Article Directory</a>. She is also happy to share tips and advice for <a href=""http://route60.us"">Writing On the Internet</a>.

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Internet Promotion - Advantages And Disadvantages

2009-01-25T03:06:00.000-08:00

Author: Carla Lendor

Article: The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access ""frequently asked questions"" to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the ""who is who"" in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet's, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

About the author: Carla Lendor is an Internet Marketing and co-publisher of eXplosion! Visit <a href = ""http://www.talkcsme.com"">Caricom Single Market Economy (CSME)</a>,<a href = ""http://www.jewelsinthesun.com"">Caribbean Vacations</a>,<a href = ""http://www.patantconsult.com"">Patant Consultants International</a>

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A Sure Fire Way Of Selling More Of Any Product To Your List Members

2009-01-24T03:05:00.000-08:00

Author: Keir Smith

It's finally your turn...

You've sent off your latest email campaign, and it's a dousy...

You've put in the proper tracking codes so that you can tell within a split second if your message has hit the intended target...or if you've missed your point all together....

A quick look at your stats suggests that your message made it to it's intended email boxes, and all the early signs point towards a high opening rate.

But then that's when it stops...

The goods news now turns into worry.

Why?

Because despite all of the other good signs pointing in your favor...the one that counts most still lacks life.

The one category I'm referring to is the actual sales made.

Yep, after all of your planning, delivering emails, and clickthroughs, your bank account still reads zero.

No need to worry though...

There's a simple solution to this problem that will have your prospects reading your emails along with making purchases from you within no time.

Here's how to literally have your prospects eating out of the palm of your hand and crawling over broken glass just to get their hands on whatever it is your selling.

There's a way to have your customers salivating over your offers whenever they receive them from you and it all has to do with one little word.

Results.

I know, not really earth shattering stuff I'm talking about here.

But believe me, there's only one thing that's on your prospects mind at the time when they are reading your email, and that's results.

Your market just wants to know what kind of results can your product or service offer them that they aren't currently getting right now.

Tell them that your product or service can improve their results, and by how much, and you'll have a new customer.

Tell them that your product or service will take away a current problem that they're having, and you'll have a new customer.

It not hard folks...

It's results...

Speak about results in everything you say to them.

Stop talking about how long you've been in business, and how many customers you have...

That's not important..not now anyway...there is a time for that in your message, but if you tell them to soon, you'll lose them quicker than you can say yes dear...

Empower them, by telling them that they can achieve the results that your talking about. (like I'm doing here)

Do all the things that I mentioned in this report and you'll see your customers lining up to buy from you. It won't even take any effort from you at all, just tell them that they can bridge the gap of where they currently are, to where they want to be and you'll be rewarded with their cold hard cash.

About the author: Keir Smith is the creator of mini ecourse ""Email Strategies Explained"". Finally there's a way to show your customers the results they want to see and HAVE YOUR CUSTOMERS LINING UP TO BUY from you using a proven 4 step marketing formula. For a limited time you can <a href=""mailto:mylistprofits@getresponse.com"">click here to grab your free copy</a>

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Do a Good Deed and Blow Your Own Trumpet ... Quietly!

2009-01-23T03:05:00.000-08:00

Author: Teena Hughes

Article: Need a marketing tip which will cost you practically nothing, but will have far-reaching benefits for you and your client??

Instead of spending $$$ on advertising, think about providing a product or service for free to a charitable or non-profit organization or a local community group with little funding.

This offer has a two-fold effect -- your client doesn't have to pay, so they will be thrilled -- and they will likely tell EVERYONE about your kind gesture so you will become better known and be respected. Remember to do this with kindness in your heart, not just as a way to get publicity, however, because it's easy to see through a a gesture that is not genuine.

Ask them if it's okay for you to write and distribute a press release (show it to them if they'd like to see it), then contact your local radio, TV, newspaper and business groups to pitch a story. Include a written testimonial from your client, and get a photo of the two of you if possible (with the product would be terrific).

* * * * * * * * * * * * * * * * * * * * *

MAKE A CATCHY HEADING

* * * * * * * * * * * * * * * * * * * * *

Make sure the press release has a very catchy headline to grab the media's attention, and you'll probably discover at least a few media will contact you for an interview or publicize your kind gesture by printing (or announcing) your release.

* * * * * * * * * * * * * * * * * * * * *

SEND THEM TO YOUR *NEWS*

PAGE ON YOUR WEBSITE

* * * * * * * * * * * * * * * * * * * * *

Include a link for your website in your press release. This will lead the media and its readers to your website where your other press releases and news links appear.

* * * * * * * * * * * * * * * * * * * * *

MAKE IT EASY TO READ

* * * * * * * * * * * * * * * * * * * * *

Make it easy for people to read your news -- don't make them all PDFs unless you really have to. If you feel you must create your releases in PDFs instead of a simple web page, make sure you put a note on the download page that tells them the documents are PDFs. You don't want to surprise your visitors by giving them a download if they think they're clicking a link to a page.

* * * * * * * * * * * * * * * * * * * * *

PUT PHOTOS ON THE WEBPAGE

* * * * * * * * * * * * * * * * * * * * *

Make sure you have some great photos of your website on this page, with a comment stating higher quality images are available to use in print publications.

* * * * * * * * * * * * * * * * * * * * *

TONS OF BENEFITS!

* * * * * * * * * * * * * * * * * * * * *

You will feel great about doing a good deed for a worthy group or individual, and the benefits will keep coming back to you over time. This technique has really worked for me. I contacted two art groups on opposite sides of the world and offered my services to build their websites for them -- for free. It made me feel great to be able to help non-profit groups I was interested in, and they were thrilled to have a better internet presence.

By doing this I was able to put a link to my own website on their websites. That has brought many website visitors over the past few years, and has resulted in clients I wouldn't normally have been able to reach.

Don't forget to let me know if this tip works for you!

Cheers, Teena!

* * * * * * * * *

Psst! To keep track of your websites, pop over to my website and download the f-r-e-e *Domain Tracking Register* document:

http://tinyurl.com/cogqr

Pop over to the forum and ask questions: http://www.BuildAWebsiteTonight.com/forum/

About the author: Teena Hughes is a webpreneur who loves to help people get their businesses online. From automated web builders, to hosting and domains, Build A Website Tonight is a one-stop shop. Other services include website content writing, proofreading, small business management and training. http://www.BuildAWebsiteTonight.com

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What Is Viral Marketing And How Do I Use It?

2009-01-22T03:05:00.000-08:00

Author: Ben o'Rourke

Article: Viral marketing can really help your business get tons of targeted traffic. Viral marketing is simply the practice of giving away free products or services along with your original ad copy such as links, contact information, and mailing list. Then you simply let those who download your free products pass it along to their own customers and prospects. Viral marketing is a great way to advertise for free and without a lot of effort on your part.

Internet marketers should be aware of the value of viral marketing. You can reach a huge audience, and your free resource never disappears. On the contrary, it increases exponentially as it continues to get passed around. Some suggestions as to how to start your campaign:

Ebooks. You can make your ebook available to everyone who visits your site. Include an advertisement for your best product and links to your web site. Let those who download your ebook know that they are free to share it with their own customers and contacts. Software. Offer a free trial version of your software to your web site visitors. Or just make a free software and offer it, all they need to do is join your mailing list to receive it. Like the ebook, include links to your site and your contact information. Again let them know they can distribute the software freely.

Free web hosting. Provide free hosting on your server to small businesses or newbies. Then, place a banner ad at the top of each site advertising your products and web site. This is a very good way to advertise your site with little expense. The potential increase in the number of visitors to your web site is worth your efforts, and beginners are happy to get some assistance in putting up and managing a site.

Templates. Design your own web site templates. Make sure to put your contact information in the design, and offer them as free downloads. Make it known that they may be shared with others.

Content. If you have an area of expertise then make some original content available to download. Put your contact information and web site in the text and allow others to publish it as long as they keep your information intact. You will get more visitors to your site over time.

Discussion boards. Discussion boards or forums are a brilliant way to advertise. Invite your web site visitors to join your discussion board. People love to talk and share their expertise, and you will make many contacts as a result.

Find out all the ways and methods of free advertising. The more you spread the word about your products and services, the more traffic you will draw to your web site. Experiment with every kind of viral marketing until you find the ones that work best for you. Then do it on a consistent basis as you will benefit by more traffic to your web site and more traffic will mean higher sales.

Successful internet marketers not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your web site. Do so often and you will become successful also.

About the author: Ben O'Rourke is an Online Marketer and Software Developer.

Health Articles: http://healthinfodocs.com

Free Software: http://seazzy.com/software

Treats: http://borjane.com/trck/p.php?che

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How To Make A Profit From Your Ezine, Even If You've Never Made A Single Penny In The Past

2009-01-21T03:05:00.000-08:00

Author: Keir Smith

If you own a ezine and want to know a few quick tips for making a profit from your work, then this will be the most important article you will read today...

Let me explain...

You've got ambitions, you like to write powerful articles about subjects that concern your audience.

And of course you want to get your target market to read your ezine, consume the information, and make a sale - am I right?

Well that's what this entire article is about.

Getting your ezine read and sales transactions being made.

So without further ado,

Here are few usable tips that you can start using in your business this evening.

Tip 1. Remember your goal.

With every change that you make to your ezine you must maintain your focus.

And exactly what is that focus you ask, to provide your reader with usable content and to make a profit. The question I like to ask myself before making any new editions to my ezine is, ""how will adding this new section help my reader, and how will it help me""

Tip 2. Increase your credibility

One of the easiest ways that I know of for increasing your credibility is to simply have an ""Ask The Expert"" column in which readers can have their questions answered by you on a regular basis, thus establishing you as an expert in your field.

Note: this is important if you want to be known as an expert, then you will have to give professional and thorough answers to your readers questions. The number one mistake you can make here is to simply give your reader some fluff.

Tip 3. Understand your target market.

For example, an easy way for you to get into the minds of your customers is by giving them a poll. You will want to poll them on issues related to your niche focus. By doing this you will immediately have a deep insight on your markets likes, dislikes, needs, and wants. It's a pretty sneaky way of getting the scoop on issues relevant to your market.

Tip 4. Increase profits.

You can feature a links section in your ezine that features resources targeted to your niche focus.

And here's another way to use your links section as a cash generator.

Let's say for example that you publish a paid web magazine on several closely related topics targeted to you niche. You could then constantly update the links section with a small sampling of the links from your paid web magazine.

So, if the focus of your ezine and paid newsletter are both website promotion, you could extract a set of more specific resources from your paid newsletter, and turn those into a feature of your ezine. At the bottom of that column in each issue, let readers know that the info came from your paid newsletter, and include a link to ordering info for that product.

Voila, instant sales.

Tip 5. Repeat visitors to your website.

Think about this for a moment.

Using the links section example from before, you could also feature links to your main website. You can't have this section filled only with your resources, of course, unless you have a massive website. But, at the end or beginning of this links section, you could feature the five most popular pages at your site to remind past visitors, and encourage new visitors, to visit.

Bonus tip --------------------------

Tip 6. A constant highly responsive promotional tool.

Don't be afraid to use your newsletter/ezine to promote your own products. In addition to regularly providing your readers with useful content, you should also use your ezine as a means of promoting your goods. But, this doesn't mean bombarding your readers with special mailings twice a day.

It's okay to send out occasional offers to your opt in subscriber list. After all - they signed up to receive your ezine and your special mailings are a part of that ezine. Just make it clear that they'll get those when they subscribe. Also, along with the occasional solo mailing, you should also use left over ad space to promote your own products. Every once in awhile, reserve a top sponsor ad slot for you. You'll be amazed at the response.

So there you have it. 6 quick and easy to use marketing tools for generating a profit from your ezine

Now that you have these tools, will you use them to the best of your ability, or will you continue to sit back and watch your peers become successful?

Only you know that answer...

About the author: Keir Smith is the creator of ""Email Strategies Explained"" finally you can learn HOW TO PROMOTE YOUR PRODUCTS using your ezine/newsletter while still providing your readers with usable content. For a limited time you can grab yours by <a href=""mailto:mylistprofits@getresponse.com"">clicking here</a>

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How To Get Traffic And Keep Customers

2009-01-20T03:07:00.000-08:00

Author: Ben O'Rourke

Article: So your web site is up and you are now ready for all those visitors. But wait a minute, where are they? I am afraid it does not work quite like that. You have a lot to do in order to get traffic and to ensure that they come back again. Short and simple, it is all about the quality of your site in relation to the content you provide.

First of all you must research your keywords and pick the ones most appropiate to your site content. Doing this well will give you a good chance of getting traffic from the search engines. Search engines also love updated and fresh content and this is something else you will have to ensure you do regularly.

When visitors arrive you now need something to offer them to keep them happy. Best of all is free reports, or software, designed to blend in with your overall site content. Everyone loves something for free and the higher the quality the better. You can receive an email address in return and build up a relationship in this way.

Your set up your autoresponder to maintain contact and offer lots more information and advice on a timed basis. Try using training information and newsletters and ensure that it is relevant to your overall site content. People are happy to receive good quality content and will look forward to your emails.

You will gradually build relationships with your subscribers. This is really important so take note! You will come to be known and trusted in the areas you provide advice and information. Put up surveys and ask them if they have any questions or problems. Then help them out.

Recommend solutions you have tried and found to be good. Do not recommend something just to make a quick buck if the solution is not of a high standard. This is one of the quickest ways to lose trust and your traffic will dry up fairly quickly. If people are happy and trust you, they will also recommend you to their friends and associates.

You know that without your customers, or list, you do not have a business. So you really need to make sure you look after your list once you have one. Always try to do something special for them. Special offers and freebies only for them is a good way to show your appreciation for being on your list. Make sure to give them the absolute best value that you can and do not offer the same outside of your list.

Remember, forget to update your site on a constant basis and you have thrown the anchor overboard. Your business will slowly grind to a halt. Your traffic will dwindle away. And always remember to keep your visitors when they arrive. Work hard at providing valuable and useful content for them. You worked hard enough to get them to come now ensure you work just as hard to keep them. Sounds simple and is simple when you enjoy what you do.

About the author: Ben O'Rourke is an Online Marketer and Software Developer.

Health Articles: http://healthinfodocs.com

Free Software: http://seazzy.com/software

Treats: http://borjane.com/trck/p.php?che

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Why People Buy... And STOP Buying

2009-01-19T03:06:00.000-08:00

Author: Bob Mellon

Article: WHY DO PEOPLE BUY... and STOP BUYING? Phil Herring, when he was president of Herring-Newman direct response advertising agency said, ""Buying decisions are made emotionally and justified rationally."" One of the most common mistakes both new and old sales people make is forgetting that the customer is king. Without customers, none of us would be in business very long. As the old saying goes, ""To the victor goes the spoils."" That means those who meet customers' needs the best get the prize - their business. And those who don't ... don't.

It isn't always the best product or service (although they must be competitive) nor is it entirely the lowest price (we have all lost sales to someone else who's product or service was higher priced). No, what we failed to do well enough was SATISFY THE CUSTOMER. Somehow we didn't read them well enough and provide the right reasons for buying our product or service instead of someone else's.

At this point, it's probably good to ask, ""Why DO people buy?

There is no single answer. Each customer has different reasons for buying and we must identify them - in individual sales, one at a time - and address them. In one-on-one sales, that means asking questions, lots of questions, to discover the real reason in the customer's mind.

Whether you're selling a product or service or developing advertising and marketing materials, there are some constants, which, if you lose sight of them, will lead to failure. A major rule to remember is the difference between features and benefits.

Features (which manufacturing and technical people love) are the specifications of the product or service. For example, in a car, it may be the size of the engine or the sophisticated airbag system or the economical gas mileage. But the buyer, the probable user, is looking for Benefits. When they buy a car with a large engine, it's usually to make it go faster. The benefit of sophisticated airbags is protection for the children and family. An economical car means it will save the owner money. Nd different features mean more to different buyers.

These are emotional reasons for buying, just like the car's color. The features are the rational reasons, which they use to justify the purchase.

It is not the features that are important to the buyer, but the benefits they provide. The secret is to put yourself in their place and find out ""What's in it for me?"" If you can answer - from their perspective - the question ""Why should I buy this?"" you are a long way towards making the sale.

In advertising or marketing pieces, you must speak to those benefits desired by the prospect/customer. Don't talk features except to describe the benefit it provides. And do NOT assume they know why a feature is important. If spelling it out results in one more sale, can you afford to omit it?

Another major principle to keep in mind is that your most valuable asset is your current customer base. These are people you have already sold. The ""leap of faith"" by the buyer, required to close any sale, has already been made. These people now believe in and trust you.

The challenge then, is to keep your customers. You have already made the investment in them when you sold them the first time. Unfortunately, too often we forget those already sold and focus on the next new sale.

BEWARE. This is one of those tenants that if forgotten, lead to failure. How can you avoid this problem? The best way is to understand why people stop buying.

There are five - and only five - reasons why people STOP BUYING.

* 4% are gone. They move, get promoted, transferred, divorced or whatever. They are simply no longer in a position to make a buying decision. * 5% change suppliers on the recommendation of a friend or business associate. (The brother-in-law syndrome) Stay in touch with them, you may get them back - sometimes quickly. * 3% change because of a true competitive advantage; an honest benefit offered over your product or service. * 14% change because they are unhappy with your service or product. * 68% change because of a perceived lack of caring expressed by some person in your company! Things like little or no contact, indifference, missed dates, budgets off target. A lack of concern shown by sales, service, shipping, accounting, management, someone/anyone!

Think about that! We lose almost seven out of every ten departing customers to our own inattention. The good news is you can - and should - manage and control your customer relations.

Remember, the phrase is ""The customer - not the prospect - is king.""

About the author: Bob Mellon is President of Creative Response Marketing, a marketing consulting firm specializing in direct response for businesses throughout Southern California. He can be reached at (949) 500-8009 or by email at Bob@CreativeResponsemMarketing.net

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Just One Article and WOW!

2009-01-18T03:05:00.001-08:00

Author: Scott Raven

Article: Let me share with you a Real Life Case of Content in its most Valuable Form. I have been marketing online for about 1 year or so, maybe a little longer. Anyway, most of what I had been doing was Traffic Exchanges and a Forum here and there, safelists and push-button mailers (which I am now sure were probably mostly spam)...oh, and Banging my head against the wall because nothing was working well. Yeah, I would make a sale here or there, but nothing to be proud of.

After reading about Article Submission, I really put some thought into it and decided that surely I could come up with something. I figured, hey the worst that can happen is that someone reads my article and thinks it is horrible and doesn't visit. No big deal, right?

Well, here is the really cool part...

I wrote that article and submitted it to 3 or 4 free submission sites...that's all, just 3 or 4. Before I knew it, I was getting subscribers left and right. I did a search and found out that not only was my article showing on the submission sites, but it was showing up on several other websites and blogs. Boy was I surprised! People actually wanted something that I wrote on their own sites.

Now, besides the extra subscribers (over 100 in fact), I also got a nice surprise when the Google Dance took place a couple weeks ago. For those of you who don't know what the Google Dance is, it is the time that Google starts updating and changing their algorithms and updating Page Rank on all of the Websites that are indexed in their system.

After that particular dance, I ended up with a Page Rank of 2. Yes, that's right...PR2. Now I know that a PR2 is not a huge achievement, but get this...it was for a website that had only been registered for a few weeks. Now the really funny part of this is that until a couple of days ago, that URL was only a forwarding URL to my Blog hosted on Blogspot. If I went to the real URL for the blog, it was a PR0, but my forwarding was a PR2. Now, of course, I have that URL hosted and a site is up, but for a Forwarded Domain to pull a PR2 off of 1 Article is pretty Amazing.

This just goes to show you the POWER behind good Content! I have since changed most of my marketing methods to incorporate Article Writing as my primary method for Traffic Generation.

It works, folks! It Just WORKS!

About the author: Scott Raven is an Internet Marketer and Online Entrepreneur. He makes his home in Arkansas, with his Wife and 2 Daughters. You can visit Scott's Blog at <a href=""http://www.TheRavenProject.com"">www.TheRavenProject.com</a> .

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Should you use banners?

2009-01-17T03:06:00.001-08:00

Author: Dr. Roberto A. Bonomi

Article: WHAT ARE THE BANNERS?

Are graphics or images used for advertising on the Internet, that you must be quite familiar with if you have been on the Internet for a while. At they capture your attention with their blinking animations and bright colors. But after a while, you start identifying them with ads, and stop paying them atention.

Let me ask you a straight question: Do you click over banners very often? I bet your answer is NO, because as a matter of fact the average CTR (clickthrough ratio) http://www.sharpermedia.com/ for banner ads is nowadays around 0.2%

In other words for every 500 times that a banner is shown, it gets clicked only once.

With today's CTR being a tenth of what it was in n1997, and continuing to drop, you must probably have two questions:

Should you forget about banner ads completely? and if not... How can you get a better clickthrough ratio?

The answer depends on how much profit can you make from each visitor to your site...

IF YOU CAN CREATE SIGNIFICANT PROFIT FROM EACH VISITOR

Then experimenting with banner ads can produce reasonable results

Start out small. Test the effectiveness of your banners in small campaigns Then go to big banner advertising.

Banners are a promotion method mostly suitable for online stores and similar sites with high profit/visitor ratio.

IF YOU CAN'T CREATE SIGNIFICANT PROFIT

If your site is an affiliate program site or you sell advertising space... Forget banners!.

HOW CAN YOU INCREASE BANNERS CLICK THROUGH RATIO?

Banners aren't about cool design or fancy graphics.

Your banner's purpose is not to look good, but to get people to click on it, arrive to your site and do what you expect them to do, like purchase your product or browse through your content.

It doesn't matter if people arrive through ugly or pretty banners, as long as they arrive

Include a ""click here"" note in your banners

Why? Because banners that contain the words ""click here"" get more clicks than those that don't.

People have been exposed to passive forms of advertising for decades, and thousands of new users arrive Internet every month. So if you don't tell them ""Click here"" they just don't know that they are supposed to do it in order to go to your web site.

Animation is your friend

Banners that blink or move, catches the eye better than an ad that is completely static.

But be careful because an over-use of animation will increase the file size of banners, and make them take a longer time to load, increaseing the chance that the visitor has already scrolled past your banner, before it even appears on the screen.

Use large text that clearly spells what you are about

Using pictures or yourr company logo is not always a bad idea, but you should make sure that there's enough room left for text.

Use a large font size

You'll have to get noticed and small text just doesn't stand out the way bigger text does.

Get right to the point and be brief

Don't try to explain in detail what your site is about, you should explain it at your site. You must use banners just to get the click to your site.

Outline the benefits

To get the user's click you must give him a good reason to visit your site. Words such as ""free"" and ""sweepstakes"" or a beautiful lady and a hint of sex usually perform extremely well in terms of clickthroughs.

But your banners must talk about what you really offer. If there's nothing free at your site, you can't use the word free in your banner, or you'll get the wrong audience.

So be careful with the tricks,. they can be very useful, and can cause problems as well.

Better small

The faster your banner loads, the more time it has to attract a response. So you should always remember to optimize your banners for size at: http://www.gifwizard.com /pn=64579 reducing the number of bytes your banner takes is CRITICAL to increasing it's CTR. Ideally, your banner should be 6000 bytes or less:

It is often a good idea to remove excess graphics or heavy animation.

I recommend OptiView at: http://www.gifwizard.com /pn=64579 as the best online tool you can use to reduce the size (in bytes) of your banners (and other graphics). It will compress your graphics up to 90%.

Trick banners

Banners like the following, pull quite a lot better than the standard ones.

The reason is that this kind of banners doesn't really look like banners, and many people just think that they are part of the navigation system of the site and click it.

Trick banners receive a very high clickthrough ratio when compared to normal banner ads, but their downside is that the traffic they bring can be of lower value, because visitors are tricked into coming to your site.

Targeting pays off

Try to place your banners on places that attract the type of people who might be interested about your site.

BANNERS STANDARD SIZES SIZE TYPE 468 x 60 Full Banner 234 x 60 Half Banner 392 x 72 Full Banners with vertical navigation 120 X 240 Vertical Banner 125 x125 Square Button 120 x 90 Button # 1 120 x 60 Button # 2 88 x 31 Micro Button

WHAT ABOUT BANNERS EXCHANGE?

If you can't afford it or just don't like the idea of paying so much for an advertising campaign, you can opt for a banners exchange program, where you display banners on your pages for free and in return, other members of the program show your banner ad on their sites.

This sounds like a good idea, because it doesn't cost anything. But is it?

For starters, several banner exchanges have a 2:1 ratio

So for every 2 banners shown on your site, your banner gets shown once on other sites, and there are programs with a 3:2 ratio

Many exchange programs don't offer targeting

So your banners will end being displayed on sites that have very little in common with your site and that leads to a low CTR for your banners.

Lets make some numbers

You join a 2:1 banners exchange program

You get 10000 pageviews a day, and each one of them show other people's banner

You earn 5000 impressions a day. Your banner is shown in 5000 places

As you have created some killer banners, you beat the industry average clickthrough rate of 0.2% and your banner receives a 1% Click Through Rate, so 50 visitors come to your site.

So you exchanged 10000 hardly earned visitors for a whopping 50 visitors to your site!

My advice: Forget about banners exchange programs. Only display a banner ad on your pages, if they pay you for doing it. And even though, make sure you earn more than you spent to bring the visitor into your web site..

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home-business.com"">http://www.easy-home-bus iness.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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Opt-In List Building Is A Provable Success

2009-01-16T03:05:00.001-08:00

Author: Shon Christopher

Article: There has been a lot of talk about the reality of success regarding opt-in lists. Due to this talk there have been many marketers partaking in surveys conducted to ensure that website promotion through opt-in list building is not just internet hype. The results obtained in these surveys have clearly shown that opt-in list building is still the hottest marketing tool for website promotion.

The surveys are also a means of eliminating some of the internet marketer's fears based on the technological advancement which might pose as a threat to the success of opt-in list building. It also helps bring new understanding to the huge earning potential that an opt-in list creates.

It is without a doubt that new website owners will have fear with all the SPAM filters making it hard for their prospective clients to receive their mail. However it has been proven that most opt-in list marketers have not been hurt by this technological advancement. This is due to the obvious fact that opt-in list subscribers are not being spammed as they have willingly parted with their email address.

Other fears that have hit the scene of internet marketing in terms of opt-in list building have been that most people are not willing to part with their emails these days. These fears are unfounded as the increase in broadband is making it easier and cheaper for people to get online. Therefore more customers are made available and are indeed willing to part with their email addresses.

The other reason for the success of opt-in list building is that many websites are allowing subscribers to join the opt-in list on the websites own home page. This is making it easier for people to sign up on the mailing list as opposed to having to click on another link to get the option of joining the opt-in mailing list.

Opt-in list building is about giving your potential customer the option and incentive they need to purchase your product or service. It is requires you to have the customer in mind. What are their needs and how can your product provide for those needs? A good opt-list building technique is about getting your customer to have a relationship with you.

Once you have your subscribers email address you have one foot in the door. Your subscribers are like minded people who are in some way interested in your product. Don't disappoint them by offering something that you cannot deliver. An opt-in list is also a good way to get traffic to your site. The best way that a website can survive is through generating consistent,growing website traffic.

About the author: Shon Christopher is the owner of http://www.advancedmarketingsoftware.com which offers 11 powerful software toolkits created especially for webmasters and affiliates to help them drive website traffic and increase sales.

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Suck it up, Wait it out, Google Will Pay-Off

2009-01-15T03:05:00.001-08:00

Author: Jason Sparks

Article: We all know that google isn't just going to start pouring in the profits for you but you have to work for google to. You hav to have content that will help google tailor it's ads perfect to your google adsense site.

Google adsense is a break in ppc profit generators and the best thing is that it doesn't cost you one dime, just your time and dedication to building the best google site for google adsense you can.

Everyone has their own tips and tricks as to what makes there google adsense profits for them, but not all these tips always work for other google adsense clients in the same way.

Before you go purchase your domain, sit down at the computer and search content on the topic of your choice, for your google adsense site.

research the google adwords to find highly searched keywords through the search engines.

Once you've researched your google adsense site topic, do it again. You want to grasp as much information on google as you can. The more honed you are to whats out there, the better you can design your site and the content in it.

Your site must have the content other sites lack. To bring in the traffic. You ever did a search on the title of any article you've just added to your site, to see how many othe sites contain that same exact article. You ought to try it sometime.

You'll find the same article on similar google sites, all over google. the richer the content that is in your site the better.

i once watched a google adsense site sell on ebay for $7,000.00 I went to check this site out and it was the shottiest thing i ever saw but it had a google page rank of 6. i couldn't believe what I saw but the content as I surfed through it all made perfect sense.

every piece of content on that site was specifically tailored to babies. i wish i could remember the sites name but the site layout was horrible but the content was absolutley inline with a lot of things other google adsense clients talked about. Needs to increase exposure,"" rich google content"". Don't try to trick google spiders or search engines, it may work for a bit but it will catch up to you and could get you thrown out of google for good.

As google state ""No Evil"", they live by this quote. So don't try anything stupid. A good honest google generation book to read is ""How To Build An Adsense Kingdom"", by:Eric Holmlund. It's got a lot of good sense about building your google sites and maintaining your google content.

It tells you how to create your adsense kingdom in no time with just a little patience.

A good site creation tool as well for google adsense is <a href=""http://www.articlesystems.com"">Article System</a>. It is a webbased application which I do wish was local based but it works well. moderately priced. for $72.00

A few words to close with:

1. Don't try to fool google, it will burn you. 2. The better you study your google site, the better you can make it. 3. Make redirection links to google adsene site you totally redo, this keeps old traffic coming back with out having to do a google search for your new site. 4.Keep your website code clean and organized. 5.Make sure your google content is rich and original is good as well. 6. HAVE A GOOD TIME DOING IT!

Author:Jason Sparks

About the author: I'm a father of 2 wonderful children and married. I'm wanting to try the world of writing and New! still I hope what I bring to you Can help Build your site with topic orientated articles.

<a href=""http://www.Seo-Building-Guide.com"">Seo-Building-Guide</a> <a href=""http://www.seo-4-idiots.com"">Seo-4-Idiots</a>

<a href=""http://www.adsense-solutions.com"">Adsense-Solutions< /a>

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Free Marketing Tip #4: Share Your Knowledge

2009-01-13T03:06:00.001-08:00

Author: Debbie LaChusa, 10stepmarketing

Article: If you're a small business owner or an independent professional offering a service, you very likely know a lot about whatever it is you do. For example, if you're a chiropractor, you know a lot about health and wellness. If you're an accountant, you know a lot about financial matters. If you're a coach you know a lot about helping people accomplish their goals and achieve success in whatever aspect of their life or business you coach them in.

Sharing what you know is an excellent way to market yourself and your services.

And the best part is, in most cases it won't cost you a dime. So, for those who are on a tight budget, it is ideal.

This is not giving away your services for free, but rather introducing yourself, your services and your business to people who could benefit.

There are all kinds of ways you can use this small business marketing technique to start attracting new clients to your business.

Here are 10 ideas to get you started:

(1) Identify a topic you know a lot about, related to your business, and that you think would be helpful and valuable to your ideal clients.

(2) Put together an outline on this topic, that you can use to create an oral presentation, or a written report.

(3) Get out and speak on this topic to groups of your ideal clients.

(4) Teach teleseminars on this topic to groups of your ideal clients.

(5) Publish and distribute a Free Special Report on this topic.

(6) Publish and distribute a Free Ebook on this topic.

(7) Publish and distribute a Free E-Course on this topic.

(8) Publish a regular ezine or e-newsletter on this topic and related topics.

(9) Create and distribute a free audio course on this topic.

(10) Include some form of promotion, or special offer with your free content.

All of these small business marketing techniques are a great way to introduce yourself and your content to potential clients. They get you and your business out into the marketplace, for little or no cost, and can start attracting the kind of clients who are most interested in what you have to offer.

About the author: Debbie LaChusa created <a href=""http://www.10stepmarketing.com/guidebook.htm""> The 10stepmarketing System </a>to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week <a href=""http://www.10stepmarketing.com/ezine.htm""> Marketing E-Course </a> when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com

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How can website's awards benefit you

2009-01-12T03:05:00.001-08:00

Author: Dr. Roberto A. Bonomi

Article: WHAT ARE WEB SITE AWARDS?

Awards are small pictures, sometime animated, with some text and cute graphics in them. They are like Internet's trophies that might make you think that they have no actual purpose, and have been placed in the site only to look good and to make you think that this is an important site.

But Awards actually have a function, though many webmasters (who sometimes display awards on their sites) don't have a clue on what are they for.

WHAT DOES AN AWARD WINNER GET?

THE AWARD'S GRAPHIC that unless you have received it from someone extremely known, it usually has no value at all. A LINK FROM THE SITE THAT GAVE THE AWARD If the linking page gets a lot of traffic, it's worth something, but if it's a low-traffic site, it won't give you too much visitors.

WHAT DOES AN AWARD GIVER GET?

A good promotion method!

Why?...

A LINK POPULARITY BOOST. With the Award he can give cut 'n paste HTML-code. That code is used to install the award to the winner's site, AND to link it back to the site that gave the award.

AN IMPROVEMENT IN SEARCH ENGINE'S RANKING The link popularity helps the person that gave the award, going up in search engine's ranking, especially if the awards are given to sites that deal with similar topics as his own site.

VISITORS The HTML-code that he gives to the winner brings visitors to the award giver. Not many, but the importance of this point depends on how many Awards you give. Can you give away 1000 awards? Can you give 5000? And what happen if they get clicked just twice a month? You get thousands of visitors!

CONCLUSION

You will benefit much more giving than receiving awards! If apply for awards, choose sites with high traffic and sites that offer a prominent link on their site for winners.

Wining smaller awards might also give you some links. The real prize is not the Award, but the link that can be gained from the site that gives it to you

WHAT DO YOU NEED?

A nice award picture Linking instructions to pass out to the ""winners"".

To limit the sites that can apply for your award, to the ones theme targeted with your site's content, so that you will gain targeted links that will help you with your search engine promotion efforts Visit: Award sites at: http://www.awardsites.com/menu.htm and Website awards at:http://websiteawards.xe.net and submit your award to those sites, in order to drive more award-hungry people to your site.

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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You should know the follow up secrets!

2009-01-10T03:06:00.001-08:00

Author: Dr. Roberto A. Bonomi

Article: Consistent follow is the second challenge you will face as business man. Once you have solved the first challenge, that is: attracting prospects to our web site, the challenge lies in generating the most profit from the existing flow of leads.

The typical marketer usually sends out a single brochure or catalog, make one follow up call, or send out one fax, and then sit back and wait... He hopes the prospect will visit his web site, place orders, or e-mail with further questions. Even seasoned marketers sometimes neglect the crucial follow up activity. I've done it at times myself.

When you think of long distance phone and fax calls, and snail mail letters, then follow up can become expensive, but on line follow up through e-mail is extremely low cost, and could be considered the ideal follow up marketing tool.

WHY DO YOU NEED TO FOLLOW UP?

Because it's a fact that most people typically don't buy as a result of marketing contact.

I suppose that you receive as much e-mail as I do, and read in magazines and newspapers as many ads as I do, and see in TV and even walking by the streets as many advertises as I do. Do you really pay attention to them? Do you believe them?

Well, I don't know which is your answer, but most of people don't. It's a studied case that people need to be exposed not less than 7 times to the same ad to start believing in it. So definitely success is in the follow up, not only because it will produce the sales you are waiting for but because it's not unusual for some follow up marketing contacts to generate approximately the same percentage of sales or other desired action as the initial contact.

Why initial marketing contacts don't work? For many reasons like:

A second marketing contact makes the prospect forget about your offer Procrastination makes that people misplace offers Prospect accidentally deletes your e-mail Prospect is so busy that although he likes your offer, now he hasn't enough time to consider it seriously Not yet decided Not yet enough information Not enough money at this time Your prospect haven't yet developed enough trust in you Etc.

So the more contacts you have with your prospects, the greater chance they will finally act on your offer.

But in a sales process are many different stages, some of your prospects will need only a few contacts to act, others might need months of follow up. And the question is will you persist at follow up long enough to motivate your real prospects to act on your offer?

If you want maximum sales, you should seriously consider implementing a systematic follow up system. Otherwise, you will most probably waste a significant percentage of resources you invest to acquire your leads.

Once your ads start pulling prospects to your web site, a good follow up is the most important task that you must assume. You have to convince your might be clients, that you have the best product or service there is, and that's only done with a good follow up.

Once one of your prospects visits your web site, or reads one of your ads, you need to obtain his e-mail address, in order to follow up showing him different benefits of your product/service, over the following weeks or months.

You can follow up your prospects in three ways: By hand follow up. Autoresponder's follow up http://www.easy-home-business.com/autoresponder.html Full Automate Marketing follow up http://www.easy-home-business.com/automate-marketing.html

We will talk now about the first way, and you can read about the other two following the links

BY HAND FOLLOW UP:

You have to open several files for the different follow up stages, your might be customers will go through, like:

""e-mail addresses.txt"": Here you will put every e-mail address that you harvest from the web, buy, or receive free. To eceive FREE follow up leads click here: http://www.trafficwave.net/members/robertob/freetrial.html ""e-mail addresses2.txt"" : Here you will put all the e-mail addresses of the people to whom you have already mailed your offer, to follow up them with a new offer after a while ""e-mail addresses 3,4,5,6 etc.txt"" : Here you will put e-mail addresses of the people that received your 3rd follow up offer e-mail, 4th follow up offer e-mail, etc. ""prospects.txt"": Here you have to put the e-mail addresses of the people that reply to your offer ""prospects 2,3,4,5 etc.txt"": For the different follow up messages you use ""customers.txt"" Here go the ones that finally bought from you. If you work a MLM Network you will call this follow up file downline.txt ""customers or downline 2,3,4,5,etc.txt"" For the follow up messages you will need to send offering new products to your customers, or training your downline ""removes.txt"": this is a VERY important file where you should put all those that asked you to remove them from your mailing lists.

And the way to use this follow up files is like this: Suppose you open ""e-mail addresses.txt"" and make a mailing with your mailing program. Once you finish the mailing you will have to ""SAVE AS"" the file as ""e-mail addresses2.txt"" and erase all the e-mail list from e-mail addresses.txt

Every day you will have to check whom you have to follow up, with a new e-mail, and to do that you will need to have a spreadsheet with dates for every file like this name of the file follow up date follow up date follow up date follow up date follow up date

Follow up is a job that will take time from you but, if you aren't very precise you will end sending the same message twice or not sending all the needed follow up messages, which will end up with no sales.

But if you want to have an Easy Home Business, for your follow up, you must think in using an Autoresponder, or better A Full Automate Marketing Follow Up

Click over the following links to read about: Autoresponder's follow up: http://www.trafficwave.net/members/robertob/freetrial.html

Full Automate follow up: http://www.easy-home-business.com/automate-marketing.html

Written by Dr. Roberto A. Bonomi

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The best autoresponders that I know

2009-01-09T03:05:00.001-08:00

Author: Dr. Roberto A. Bonomi

Article: Autoresponders are ""e-mail on demand"" that work like this: When a customer sends an e-mail to certain address manned by an autoresponder, this powerful mailbot automatically fires back an e-mail response, and it does it immediately, 24 hours a day, 7 days a week. This is a really effective tool for an easy home business!

Below is an explanation on how work the best three follow up autoresponders I found: ""Traffic Web"", ""Get Response"" and ""A Weaber""

Get Response Autoresponders

They offer a FREE Smart Responder follow up and a Smart Responder PRO follow up. FREE Smart Responder follow up is the fastest, most sophisticated and most feature-packed, automated, personalizable follow-up autoresponder on the web! Of course, you get far more features with a Smart Responder PRO follow up account. But with your FREE Smart Responder follow up, you get the following:

Instant, reliable delivery (in only 20 to 30 seconds!) Unlimited, reliable follow ups (up to 5, 10 even 20 times!) Unlimited FREE autoresponders per person (create as many autoresponder follow up accounts as you want, no questions asked!) Unlimited follow up message length (can be as long as you want!) Unlimited follow up message changes (whenever you want, 24-7!) Set up and account management are as easy as 1-2-3! Easy-to-use, password-protected online control panel Powerful, easy-to-configure personalization features of the follow up Smart tracking features (know instantly and precisely which follow up autoresponder and follow up message are pulling the most!) Database of your follow up prospects' e-mail addresses Database access 24 hours a day, with powerful mailing list management features (e.g., view removals, prospects, etc.) Automatically maintain your follow up mailing list and keep it clean (bad e-mail addresses are automatically removed for you!) AOL and WebTV friendly Built-in anti-spam filters And best of all... it's free, so can ask a Smart Autoresponder for your follow up, right now! here: http://www.getresponse.com/?90000

AWeber Autorespoders

AWeber's automated follow up system will save you time! It will maximize your marketing efforts, keep you organized, and make you a ton of money.

Experts have shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase. If you don't sell your prospect with your very first message, then you don't make the sale. With AWeber Autoresponders: http://newsletter.easy-home-business.com/hts/aweber.html your prospects will automatically receive your follow up marketing message the essential seven times. And they offer:

Toll free phone support for clients in the United States and in parts of Canada. International phone support, as well as support via e-mail and fax make asking questions and corresponding with AWeber easy. Lightning Fast Autoresponses for your follow up. Your prospects' requests for information are processed in real time, and sent within 5 seconds. The existing AWeber platform currently supports thousands of follow up users. Most machines run at only approximately 30% of total capacity at even the busiest periods, and additional capacity can be added within 24 hours. 30 days risk free follow up trial! An Affiliate Program that gives you money by referring others to this fabulous follow up service. You simply send prospects to a custom URL AWeber will supply you with, and the rest of the sale will be handled by them!

A very good idea could be to ask for a free follow up Demo, and you can do it here: http://newsletter.easy-home-business.com/hts/aweber.html

Written by Dr. Roberto A. Bonomi

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How To Do Link Popularity

2009-01-08T03:05:00.000-08:00

Author: Dr. Roberto A. Bonomi

Article: Cyber-Robotics, in a typical month, gets over 2 million hits; however, we only average 3 to 5 visitors per day from the search engines.

Do the math - that works out to anywhere from 84 to 155 visitors per month provided from the likes of Alta Vista, Lycos or Yahoo.

Very small numbers when compared to 2,000,000 hits. The secret to our success lies in the sheer number of links that point in our direction.

This is how truly qualified traffic comes in our direction, and this is the best means securing visitors to your site as well, as long as everyone is linking to only websites that match each other's subjects or themes.

You can check your site's popularity on the web in just a matter of minutes. Currently, there are a number of services out there that provide link popularity checking. Notable among these is LinkPopularity.com -

http://www.linkpopularity.com

They provide this service for free and offer tips on how to improve your link popularity (Not only that, but there is nothing to stop you from entering a competitors URL and checking them out!).

One thing that you need to be on the alert for are services that offer to improve your traffic by means of automatically generated link pages for you to post in your website.

On paper, the potential they offer looks good. But the pages are usually chaotic, with no themes or common thread at all. This is a quantity versus quality approach, and may actually derail your efforts.

Since you are linking to a number of sites on pages that lack cohesive themes, you simply have no way to know if those other sites have any traffic at all that has any bearing whatsoever on your themes.

If most of those sites have little traffic, say less than one hit per day, then what good is it to be linked in this way?

Not only that, but you are actually being even more counterproductive; to belong to a consortium such as these, many times you need to put up banners that may advertise competing products, and then they may even want you to host another page of links and submit them to search engines.

You are aiding and abetting them in this sloppy method of link production (and that's all it is, link production)! It begs the question; is this the way to bring in truly qualified traffic to your site?

The answer to this question is no. What you end up with is pages full of potentially unrelated links, and your site being added to a similar page elsewhere! Is this the way to get qualified traffic? Of course not!

As the search engine's robots evolve, they are becoming even more aware of sites that link like this. If you have pages like this, you are actually doing yourself a disservice, because the search engines will not help you out.

Even the Zeus robot will back out of pages like this; it views them as cancerous growths on the body of cyberspace!

The real solution is simple; you need to be linked to common sites, or themesites. This is the best way to improve your traffic.

Again, look at the numbers. The more links you have, the greater your traffic. You want that traffic to stay and look around your site, not pop in and right back out because it was not what the visitor was looking for.

If you have a common theme to the site that sent you the traffic, chances are they will be real qualified visitors.

This is the real secret of Internet marketing. For years, the search engines and their backers made it appear that they were the only game in town.

More and more, as the way the web operates evolves, the less this is so.

Again, look at the numbers at Cyber-Robotics. The more links you have, the better your traffic, bottom line.

Once you have those, then you are really on your way to getting the traffic that you want, and the traffic you deserve.

So, in short, you need to -

- Check your link popularity to see if it needs improving - Build the links you need to increase your qualified traffic - Improve your site's content to help you keep the traffic once it arrives - Stay away from sites that provide quantity over quality

By following these steps, your site and your web-based business will reap the benefits of improved links.

The author of this article is David Notestine, the creator of the Zeus Internet Marketing Robot, that I use to build my Easy Home Business Site. If you would like to receive thousands of visitors to your web site, you can download a free copy of the Zeus Marketing Robot from here: http://newsletter.easy-home- business.com/hts/zeus.html

with my best wishes Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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3 Things You Should Know When Marketing Online.

2009-01-07T03:05:00.001-08:00

Author: Avisen Moonsamy

Article: From: Avisen Moonsamy Publisher, The E-marketing Course

If I tell you that marketing online is easy, then you would say that I am a liar.

On the other hand, it is not difficult when you have the right tools and ideas.

Listen and understand carefully what I tell you and you shall rake in cash from your online marketing.

The first rule is:

1) Never Take Advice From Someone Actually Not Doing It. Believe it or not, there are many people online who begin their quest and want to teach you something that have learnt from someone else.

Don't believe them. They don't speak from experience.

These guys want to teach you how to an effective marketing when they themselves are not earning a penny from their marketing.

2) Be Prepared To Test, Test and Test. You shall notice that 95% of the marketing techniques that you will try shall fail. The only remaining 5% will succeed.

To know the 5% of your marketing strategies which work, you need to Test, Test and Test.

If you are not testing your marketing strategies, you are shooting in the dark.

3) Use Other People's Skills, Ideas and Talents. Why waste your precious time and find a solution when someone else already has it.

But is it fair to use other people's knowledge? Yes, but as long as you are creating a win win offer for that person rather than exploiting them.

This is called Leveraging. Most successful Internet marketers use this secret to boost their income. Most of them use the internet as a leverage to sell their product online.

It you don't leverage, you'll be trading your time for money.

With these 3 rules in mind, your marketing could be much better. So apply them to your business, whatever it may be and you shall see the results. Guaranteed!

About the author: Article by Avisen Moonsamy. Avisen's Free e-marketing course is a marketing goldmine containing proven and unique ideas and techniques to help you make money online. It's guaranteed or you get paid $25! So, sign up for this amazingly FREE marketing course at: mailto:www.avisen@opportunity.com

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How To Supercharge Your Profits By Making One Small Change

2009-01-06T03:05:00.001-08:00

Author: Bryan Kumar

Article: How To Supercharge Your Profits By Making One Small Change By Bryan Kumar

Has someone ever talked to you about a problem they were having? And as you heard what they were saying, you knew that you could fix their problem! You knew that you had the perfect product, the perfect solution for them!

But...they didn't buy what you were selling.

Or maybe you've had this experience online. You knew you had a product that was in demand, you had the offer on your web site, and you were asking a reasonable price for it. But no one was buying.

How could that be?

Having the perfect solution is not enough. Knowing your product inside out is not enough. And sometimes, even being excited about your product is not enough.

So, how do you sell effectively?

First of all, you have to believe without any doubt in your mind that what you're selling is in fact going to help the customer, that it is going to improve and enrich the customer's life, that it's going to make the customer's life easier, richer or more enjoyable in some way, that it's going to have a positive impact on the customer.

You have to believe in your product so much that you can shamelessly plug it - to anyone! Without any guilt. Because what you'll be doing is not ""selling."" You will be genuinely trying to help the other person by offering him/her a solution that you really believed would make his/her life better in some way.

People like Jay Abraham and Allen Says are really phenomenal at this. I believe that the reason they're so brilliant at marketing is because 1) They truly believe that the product (or service) will help the customer, and 2) They genuinely want to help the customer. Their main focus is on the customer and how they can give. Making money is secondary. It's a bi-product of that process.

This is a very powerful way to look at your business, and product. Most people will dismiss it and never understand the true power behind it.

The most effective way to sell is to not sell at all. Instead, focus on how you can help and provide true value to others.

Your next step is to be able to communicate your passion/excitement about the product, and it's benefits, to the customer.

You see, it's not enough to want to help. And it's not enough to be excited and passionate about your product or how it will help the customer.

You have to be able to get the customer to see it the way you see it - to see those benefits and reasons that get you so excited. They need to be able to feel those emotions the way you feel, about the product. They need to be able to easily imagine how much better the future would be by using this product, just as you're able to visualize it. Show them the end result in perfect clarity and intensity, just as strongly as you're able to see it.

You're really putting a part of you into the sales letter.

Stop and ask yourself why you are so passionate and excited about your product? Many of us are able to see and feel those great benefits internally but are not able to put it to words or describe it to others with the same intensity and clarity.

One of the most powerful things you can do to really charge up your sales copy is to be able to transfer those mental pictures, emotions and excitement onto paper.

Each time you sit down to write your sales letters, start by getting in touch with those feelings and mental pictures that get you excited about the product. Feel how you would feel when you saw the customer reaping the benefits.

Then, put those thoughts and feelings onto paper. A great marketer is really a great story teller. A great marketer is a great communicator.

If your product doesn't get you excited, you may want to get to know your product better and really learn about all the benefits it provides, or think about finding another product that does get you excited.

If you don't believe in your product, you can't convince others to believe in it. If you don't feel that your product really provides a substantial benefit, you'll have a hard time trying to illustrate the benefit to the customer. If you're not excited about your product, it will be very difficult to get others excited about it.

Ask yourself why you're selling the product you're selling. Is it only because of the money?

Or is it a solution, a benefit, an end result that you want to share with your customers, to project your excitement about the product to them, and to add more value to their lives in some way?

Find out why you want to sell what you're selling, and you'll learn to sell it better.

Sincerely,

Bryan Kumar

F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hours or LESS... Guaranteed! Just Go To This Site: http://www.bryankumar.com/24reportak.htm

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FREE is No Longer the Most Powerful Concept in Advertising

2009-01-05T03:05:00.000-08:00

Author: Brett Curry

Article: For years ad execs and marketing experts made the claim that the word FREE was the most powerful word in all of advertising. I admit that it was probably in the top 2 or 3 in terms of power to grab attention....but, in today's business climate it's lost a lot of it's appeal.

Think about it. When you see something advertised as FREE do you immediately get excited and think, ""wow something that genuinely won't cost me a dime,"" or do you think, ""yeah right, what's the catch?""

I'm guessing that your immediate reaction and the reaction of most people is the latter. Now that's not to say that the concept of FREE doesn't work. It's still very effective when used properly. Free trials, free samples, free bonuses etc. are still very lucrative when handled properly and they will probably always be successful.

However, there is one concept that has immerged that is even more important, more powerful, and more effective at getting people to leap out of their chair and say ""I want that!""

Before I tell you what the concept is, let me share with you why FREE has lost some of it muster.

First of all, as consumers, we are severely over-marketed. We don't have time to pay attention to the 1,000+ advertising impressions we encounter everyday (from billboards, radio ads, TV, signs, promotional cups, logos on clothing, etc.). Not only that but we've all fallen for the FREE offer that really cost us $19.95. Or we've read the fine print and realized that the FREE offer was only valid for people with one leg who live in Vermont or something like that.

We aren't stupid. You can trick us one time, and maybe trick us two times, but eventually we are going to be skeptical.....

So what is this new concept? It's the concept of ""FOR"".

I'm sure that created an instant, ""huh?"" so let me explain.

You want to construct your ads and marketing pieces is such a way that prospective clients feels like you are talking directly to them. That you are addressing their wants, their needs, their frustrations and their desires. They want to be convinced that your product or service is right for their unique situation.

It's a strange phenomenon that almost all of us think that our situation is unique. Our business is different. Our lives are different. Our family is different, etc.

Long ago before I opened my own marketing firm I sold radio advertising. When I was out prospecting I ran into the ""my-business-is-different"" mentality all the time. I can't tell you how many people said, ""oh sure, I believe radio is an effective medium - it just doesn't work for ME. My business is different, blah, blah, blah."" Now admittedly some of them were right - radio wasn't for them. But most of them that I talked to (I pre-selected them) were right for radio, they just didn't see it. And they never would have seen it had I not crafted my pitch in the right way.

If I talked to a restaurant owner he or she wouldn't give a rat's back side if I had helped a cell phone dealer grow their business, they wanted to know if I had any success with other restaurants.

I was much better off to approach a restaurant with a specially tailored ""restaurant program"" that was designed just for restaurants to tackle their frustrations, and to meet their needs, objectives, and goals. Then I would talk their lingo using such terms as table-turn, average ticket, whether it was lunch or dinner traffic that they needed, etc.

You and I as marketers have to let our prospects know that our product or service is FOR them. That it was designed to meet their unique situation and needs.

Everyone wants to feel understood, but very few people do.

If I wanted to sell a weight loss product I wouldn't show slightly overweight people who lost weight. I'd try to show REALLY overweight people who lost weight. Otherwise big people wouldn't believe that my product was for THEM.

Unless you go out of your way to show your prospect that your product is FOR them - they will just think it's another product that won't work for them. And if they don't think your product is FOR them, it won't matter what kind of FREE offers you come up with - they won't buy.

Yes, FREE still has its place, but the concept of FOR has replaced it as the most important concept in marketing. You must learn to use the ""for"" concept or suffer mediocre results as a consequence.

About the author: Brett Curry is the President of Curry Marketing, Inc. a direct response marketing agency. Brett is a skilled marketer, public speaker, and is the author of the Marketing Muscle Newsletter. For more tips, ideas, and money-making strategies visit www.currymarketing.com You can email Brett at info@currymarketing.com

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What can you expect from a top site?

2009-01-04T03:05:00.001-08:00

Author: Dr. Roberto A. Bonomi

Article: Topsites are site lists focused around a common topic, for example clip art, pets, music etc. Sites on these lists are ranked in order of ""votes"" - the site that gets voted most gets the top place, the site that gets the 2nd biggest amount of votes gets the second place and so on.

The voting system is simple; each topsite member places a link back to the topsite on his site and for each visitor that clicks the link, the site gets one vote.

WHAT ARE TOP SITES?

It's a links site, that ranks member's sites by the amount of traffic they send in. They usually rank a list of the top 10 - 100 sites focused around a common topic, for example health, business, music etc.

The sites on these lists are ranked in order of ""votes"" - or referrers. The top referrers get one banner of theirs listed free of charge, in the top sites section.

The top sites have three common areas:

The Index: that's the actual list of sites ordered by hits in

The Sign up and Login page, where webmasters add their sites, modify setting and view stats

The Enter page. Some top sites have gateway pages in order to protect themselves from cheating.

In order to generate votes, each topsite's member places a link back to the topsite on his web site, and everytime one of his visitors clicks over that link, he gets one vote. The more votes he gets, the better his position will be on the topsites list.

The site that gets voted most gets the top place, the site that gets the 2nd biggest amount of votes gets the second place and so on.

Obviously, most of the traffic that goes to the topsites pages, go to the high ranking sites, although some of the lower-ranking ones can also get a reasonable share. And the topsites pages get traffic through the voting system, so everybody gets more traffic.

Topsite lists are then very similar to the reciprocal links you can read about it at: http://www.easy-home- business.com/reciprocal-link.html

but with an important difference, at the topsite lists, there is a ""middleman"" and you can't really tell with which sites you're exchanging traffic with.

The main system utilized for requesting the ""votes"" to the topsite is usually a picture, and this could be a real problem.

If the link picture is too big or you put in a too prominent place, your site might look unprofessional. If you use a small link picture, then you might not get the votes you need to rise on the list because people might miss it.

Top site lists allow you to automate the link exchange and distribute traffic between participating sites according to the traffic they send in. And they increase the traffic to your web site for free.

But as always the big questiong is: Do they work?

Sometimes does, and sometimes doesn't, it all depends on the quality of the topsite in question.

HOW SHOULD YOU CHOSE A TOPSITE?

Look for one that doesn't have any pop-up windows

It must have a lot of sites closely related to the subject of your site

It must have it's own domain

Monitor the traffic you're sending to the list and the traffic you're getting from it. If you send more than you receive, resign and find another topsite or other promotion method.

HOW TO FIND YOUR TOP SITE

Look for sites dealing with the same subject as you. They might even already be a member of a related top site

Look for ""topsite"" or ""top site"" at the Search engines

Browse the topsite list directory: http://www.topsitelists.com/directory/

Once you chose the top site you like, just fill out the form and your site will be ready to be visited. Then you will have to ad to your place the HTML script that the top site will give you. This script is the one that will allow your visitors to vote from your site.

ARE TOP SITES GOOD FOR EVERYBODY?

No, they aren't...

If you have a content web site, who's objective is to provide resources to your visitors, then including your site in a a top site's list could be a good idea.

If you have created an awsome site to sell products or services, and give the people the opportunity to vote for your site; they might get so enthusiastic with the good content of your site, that they decide to vote for you, so they click on the voting button and...! They jump to the top sites web page, and your sale is lost!

WHAT CAN YOU EXPECT FROM A TOP SITE?

To have a high ranking in a very visited top site list can be very good for you, because it will increase your site's traffic, and traffic means sales, and the opportunity to sell advertising space

If you chose well your top site's lists, picking up the ones with good traffic, and create a professionally designed site you can read about it at: http://www.easy-home-business.com/better- business-site.html you will get thousands of visitors to your site, and that will give you many sales.

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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Finding Your Target Keywords and Target Audience.

2009-01-03T03:06:00.001-08:00

Author: Alexi Kerbel

Article: Finding Your Target Keywords and Target Audience.

What are keywords? Keywords are words or more commonly key phrases that your target audience you want to hit searches. This is one of the most important steps to starting your own online business. You must make a list of keywords in 3 categories, Easy to get, Moderate difficulty, and hard. By difficulty I mean how hard would it be to get into the top 10 of this keyword in search engine results.

Create a list of these keywords and key phrases in order of difficulty. Now, comes the fun part, where to get the keywords and what difficulty to consider them. Well, it works fairly simply. You will use overture's keyword selector tool to see what keywords/key phrases people searched for in 1 month. You can access this tool here: http://inventory.overture.com/.

Find some keywords and get yourself a decent sized list of them, from the ones that were searched a large amount to some of the lower ones. Now, let's analyze the competition for these keywords. You can do this simply by typing in the keyword into your search engine. Then, count the amount of back links it has, Yahoo has an accurate count, DO NOT USE GOOGLE to count back links. They hide back links and will not show you an accurate count. Back to the point, when you count a sites back links in yahoo you type in the search field: link:http://www.competitor.com (replacing competitor.com with your competitors domain name). This result will be a rough count of how many links are incoming to this site.

Note these result numbers and try to get a broad range of competitor's sites for certain keywords so you can analyze your list later on. Note, unless you have a budget of over $5,000 a week you will most likely not be able to get over 50,0000 back links in a year or so, so don't try to get the best keywords right off the bat, you'll be stuck in nowhere land with your site if you do. Target the moderate to low searched keywords for a start, and then you can move your way up as your site achieves rankings.

This should get you started in the right direction for picking the correct keywords.

About the author: Author: Alexi Kerbel Company: <a href=""http://www.storefrontx.com"">Easiest Work At Home Based Business Opportunities. Start Today!</a>

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Giving a Sales Presentation? Make Sure You Know your Equipment!

2009-01-02T03:06:00.001-08:00

Author: Aldene Fredenburg

Article: Picture this: A county real estate association needs to update its Multiple Listings Service technology, and it has two options in mind. Product A has all kinds of bell and whistles, powerful search capabilities, and the ability to display more information, more photos, more of everything than the association's current system. Product B is a good program, but doesn't essentially offer more than an update of what they have now.

Sales Rep A, young, handsome, well dressed, very professional looking, gets up in front of 500 real estate agents, starts his sales pitch - and the equipment doesn't work. He fumbles with it for a few minutes, calls in some tech help from the facility sponsoring the event, and finally gets things working right. His self-confidence shattered, he stumbles through his presentation.

Sales Rep B, also well dressed, an older guy, maybe in his mid- to late fifties, you wouldn't think he'd have a handle on all this technology stuff, opens his laptop and turns it on; the laptop's display is projected onto a large screen, as he leads the audience through the software program's paces. The presentation is fast-paced, informative, and organized, the software works like a breeze, and the whole presentation looks great on the big screen. The audience is captivated.

Sales Rep A had the better product; Sales Rep B made the sale.

When you use technology to augment a sales presentation, you need to know how your equipment works. Whether you're showing transparencies on an overhead projector, displaying a Power Point presentation, or leading your audience through a real time demonstration of computer software, you need the expertise to interact with your equipment smoothly and without problems. Put your presentation together, fine tune it until it's perfect - and then practice, practice, practice, with your staff or a family member, until your delivery is smooth and dealing with the equipment itself is second nature.

If you're <a href=""http://bashostrategies.com/training/index.asp"">presenting a sales program</a> in unfamiliar territory, it pays to contact the personnel responsible for the facility's audio-visual equipment. Call them up, ask questions about what kind of interface you need to plug into their equipment - whether it's sound, video, or a computer - and make sure you've got the cables and plugs necessary to use their equipment. Make sure you get the name and phone number of the tech person you'll be dealing with at the presentation, and call beforehand if you have questions.

The day of your presentation, show up early, find your tech contact, and go over the requirements of your equipment. If possible, do a dry run, in the same room as your presentation, if it's available. If you're prepared, and you communicate effectively with the tech personnel who are there to help you, your presentation will be flawless.

About the author: Aldene Fredenburg is a freelance writer living in southwestern New Hampshire and frequently contributes to <a href=""http://www.tipsandtopics.com/index.html"">Tips and Topics</a>. She may be reached at <a href=""mailto:amfredenburg@yahoo.com"" style=""text-color: black;"">amfredenburg@yahoo.com</a>.

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Free Marketing Tip #5: Get Out and Speak

2008-12-31T03:05:00.000-08:00

Author: Debbie LaChusa, 10stepmarketing

Article: Have you been to a networking event, or a conference or industry meeting lately? If you have, chances are you heard a presentation. Someone got up and spoke to you and the rest of the group about a topic. A topic they knew a lot about, and a topic related to their business. They may have even made a special offer to the group, such as a special product or service package they don't usually sell, or a special discount on their products or services.

These people are using speaking as a marketing tool ... as a way to get the word out about their business, products or services. They're doing this by sharing valuable information with the kind of people they can best help, and those they'd like to have as clients. And by offering everyone the chance to go deeper by making a purchase, or joining their email list, or some other offer to bring them into the fold of their business.

If you're a small business owner or independent professional, you can do the very same thing. And the best part is, it's free.

So what if you're not sure how to use speaking as a small business marketing tool.

Here are 10 steps to get you started:

(1) Identify a topic you know a lot about and that is related to your business.

(2) Using that topic, put together an outline for a presentation.

(3) Create a 30-60 minute presentation from this outline, being sure to share valuable information and helpful tips, but also being careful not to give away the whole store.

(4) Identify who your ideal clients are.

(5) Look for groups or associations these ideal clients belong to that hold regular meetings.

(6) Contact these groups to see if they feature outside speakers at their meetings.

(7) For those groups who do feature speakers, offer to come speak at a future meeting for free. Be sure to help them understand how your topic will benefit their members or attendees.

(8) Find out if the group you are speaking to will allow you to sell your product or service to the group at the end of your presentation.

(9) For those groups that will allow you to sell, put together an irresistible offer. Consider packaging together products or services you don't usually sell together, or give them a big discount if they purchase from you at the event.

(10) For those groups that won't allow you to sell, do a giveaway of one of your products or services and invite all attendees to submit their business card for a chance to win. Follow-up with everyone who enters, inviting them to join your email list.

Speaking is a great way to get yourself in front of your ideal clients so they can get to know you and your business better. It's also a great way to build a mailing list of your ideal clients that you can market to over time, through a regularly published newsletter or ezine.

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How to profit from reciprocal links

2008-12-29T03:05:00.001-08:00

Author: Dr. Roberto A. Bonomi

Article: WHAT ARE RECIPROCAL LINKS?

Reciprocal links are one of the most fantastic and effective forms of website promotion, because one good reciprocal link can give you the same amount of traffic as a major search engine and you can have hundreds of reciprocal links .

The basic concept is simple - you link a related site to yours, and then ask it's webmaster to ad a reciprocal link to your site in his. If he agrees, then you'll both get an increase in traffic.

But of course you can't just start asking for reciprocal links to random sites.

TIPS TO RECIPROCAL LINKS EXCHANGING

FIND SIMILAR SITES TO EXCHANGE RECIPROCAL LINKS WITH: The sites you chose for reciprocal link, must have a content related to the one in your site. A content that's targeted to the same kind of visitors that your site does. i.e. if you have a web designing tools site, it will be ok to exchange links with a site that offer graphics or music to enhance web designing.

FIND NOT TOO SIMILAR SITES TO EXCHANGE YOUR RECIPROCAL LINKS Although it only makes sense to exchange reciprocal links with similar sites, the sites you chose need to be different enough so that they don't compete with yours

ACCEPT ONLY INTERESTING SITES FOR YOUR RECIPROCAL LINKS If you find sites filled with ads and typos, that doesn't feel and look professional, you'd better discard them. There's a good rule you can follow when you're looking for a reciprocal link's prospect: ""If it doesn't interest or like you, it's not going to interest or like your customers"" Remeber that your site must reflect you in all its contents, even in its reciprocal links.

TARGET TO INCREASE YOUR TRAFFIC Some webmasters think that they must search for sites with similar amount of traffic to ask for a reciprocal link exchange that will really be interesting. Of course that if you have to chose between someone that has 100.000 visitors a month and another one that has 5.000 visitors a month, is better to chose the first one. But you will receive the same ammount of trafic from one site with 100.000 visitors than from 20 sites with 5.000 (that are much easier to find)

And if your site is really good, your reciprocal link exchange proposal will be accepted even if you get less traffic than the site you're trying to exchange with.

STEPS TO RECIPROCAL LINK EXCHANGE

Search for similar and interesting sites

Create the link in your site

Write to the webmaster of your complimentary site telling him that you have already stablished a link to his site in yours, because you liked his site, and think that your customers and his customers will benefit, with the mutual reciprocal link exchange.

Give the web address of the page where you have included the link

Offer him an outstanding placement of his link if he ads a link to your web site

Create a special web page where you can offer the HTML texts that they can use to create the link to your web site. Offer text link text, and banner link text.

Some people say that If you don't get the reciprocal link (and it will happen in 9 over 10 offers) you should erase and forget that link. I think that if the link is a real beneffit to your customers, you must keep it, to enhance your web site's content.

Don't remove the link from your site once you get your reciprocal link. Tha's not only dishonest, but once again you're losing benefical information for your customers.

Check the site of your partner every now and then to see if he's honoring his comittment. If you don't find the reciprocal link to your site, ask for it and if you don't receive an answer, take it off from the outstanding position you gave it.

RECIPROCAL LINK AUTOMATION

A god automation program will do all of the above for you plus...

Create a reciprocal links directory for everyone of the themes related with your site

Create qualified traffic to your web site in numbers you have always thought to be impossible

Look for sites related with yours much faster than you can do it

Create themed pages keyword-tuned to score high in search engine rankings

Allow you to email an individually-personalized reciprocal link request to each website's webmaster

Resuming, everything is easy to edit, organize and maintain, with an automate reciprocal link program. I know of only one that coul do all this, and you can read about it here:

http://newsletter.easy-home-business.com/hts/zeus.html

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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How to make a better business (Part I)

2008-12-28T03:05:00.001-08:00

Author: Dr. Roberto A. Bonomi

Article: Make money with what you know!

Everybody knows that your better business is your own business.

Many want to do something at home and earn money with their computer, but they don't know how to come up with a product.

But you are alive aren't you? And most of all you have lived lots of experiences that could mean money to you. The only problem is that you don't know it, you don't know to find your better business making profit from what you know!

Maybe you just lived you life taking care of your sick parents, or you have carpenter's knowledge, or, plumber, or electrician, you say. Whatever you know there's people that would like to know it and would like to pay for it!

So what am I trying to tell you? I'm telling you that no matter what you did with your life, you most probably are sitting over gold without knowing it.

There are hundreds of millions of people on Internet, and tens of thousands would like to know whatever you know, you only need help to obtain profit from your better business knowledge.

Each of us lives a life of unique circumstances and experiences that results in building a body of knowledge... knowledge that has value and that can be packaged and sold to others!.

Of course you can always work in someone else's business, and if this is the idea you like most, read my Affiliate Programs web page at: http://www.easy-home-business.com/aff/affprogram.html

But why work for a share when you can take the lion's part? The biggest profit will always come from YOUR better business!

Start right now! I will help you write your first Info Product, a simple 10 pages booklet, going through the following points:

Discover your better business within you Create a product with it Give your product a name Build a site Publish it Sell it

DISCOVER YOUR BETTER BUSINESS WITHIN YOU!

To discover your better business within you you need to do some brainstorming, the goal of it is to make you aware of the gold mine within you. You must choose from something you love and are passionate about. Maybe something you like to read or do, maybe your hobby. What special body of knowledge have you learned from your job?

What do you do day after day, without even thinking about it (ex., child-rearing) -- think about what you tend to do in a typical day, and what you've learned from it. What sections of a book store or a magazine shop do you automatically gravitate toward? What kind of TV shows do you tend to like most? Movies?

Don't worry, there are tens of questions that will help you discover your better business.

For instance, if 'travel' is a hot topic for you *AND* you're a mom with three children in diapers, your better business could be based on ""Travel tips for families with babies"". Or... If you're a woman who can fix a flat tire, without breaking a nail, or change a spark plug in 5 minutes flat, your better business could be to create an infoproduct for other women who aren't so car savvy.

No matter what topic you brainstorm up, you'll need to do a quick survey to determine your readers' most pressing needs/problems.

If you think that an expert step by step detailed guide will help you find your better business, you won't find a better one than ""Make your knowledge Sale"" (MYKS) http://newsletter.easy-home-business.com/hts/myks.html

Idea - Generating Exercise 5 in MYKS! has several more variations on this valuable exercise. Actually, MYKS! has six powerful brainstorming tactics to find your better business..

Before you give your idea a GO, review it against the MYKS! 10- point ""Reality Checklist."" It will determine if your better business idea can withstand the rigors of being exposed to the world.

You must answer ""yes"" to at least 8 questions to proceed. Otherwise... ... next idea, please! OK, let's start...

Is this a topic that I really have a great deal of interest in?

Will I genuinely ENJOY writing about it?

Are there at least 10-20 places to promote/market my information product (e-zines, mailing lists, Web sites)? Does it lend itself well to search engine marketing (via gateways -- read Make Your Site SELL! http://newsletter.easy-home-business.com/hts/myss.html for full info on traffic-building via gateways).

Are there at least 5 people that I can interview as part of the infoproduct?

Have I identified at least 3-5 pressing problems that my readers are currently facing?

Can I find at least 100,000 prospects through online and off- line opt-in e-mail lists? (the more, the merrier -- check out Postmaster Direct ( http://www.postmasterdirect.com/ ) or Best Mailing Lists ( http://www.bestmailing.com/ ).

Have I read at least 4-5 of my competitors' information products?

Can I find at least 5 distinguishing factors to write about in my infoproduct, that my competitors have not focused upon?

Have I come up with at least 5 benefits of why my infoproduct ideas are better than my competitors'?

Are there at least 5 people from whom I can obtain testimonials or endorsements?

Have I come up with a great domain name that is both memorable and applicable to my infoproduct's content? (Check at BetterWhois.com ( http://www.betterwhois.com/ ) for availability.)

And, the most important single factor to consider, for your better business, and how to be sure about it...

DO PEOPLE WANT THIS KIND OF INFORMATION?

(In MYKS! you can find another 16 important points, too. ) But we're trying to get you up and running with a simple e- booklet about your better business idea in a couple of days, right? So let's keep running...

The most important time that you spend on your entire project will be the time that you spend brainstorming your better business idea, and assessing your ideas! Take your time and get this part right. It will save you a lot of time and grief down the road. Why? Because you'll think up and develop the RIGHT product, instead of the wrong one!

Okay you've got a great topic for your better business information product. Using targeted discussion groups, you've discovered your prospect's needs and pains. Plus you've used Your better business 10-Point ""Reality Checklist"" http://newsletter.easy-home-business.com/hts/myks.html

to assure that your better business idea's booklet is indeed a saleable product. Now it's time to start developing an outline.

CREATE A PRODUCT FOR YOUR BETTER BUSINESS!

Since we're creating a simple e-booklet for your better business, it's a good idea to keep our outline as simple as possible. So let's use two of the simplest, most basic outlining formulas for your better business from MYKS!.

Your better business e-booklet can feature a selection of 10 or more tips, techniques or guidelines, that apply to your specific niche. Depending on the number of tips, you can either have a few sentences to explain each one, or a couple of paragraphs.

Your better business Frequently Asked Questions: Come up with 20-30 commonly asked questions within your niche, and provide the answers.

You're halfway to finishing your better business infoproduct. And after you do finish, the real fun starts... Marketing and Selling it! At this point you have an outline, and you have thought up at least a few key points you want to discuss for each tip or question.

Just to make sure you haven't missed anything from your better business prospect's point of view, continue collecting and evaluating responses from the discussion groups. Do another hour or two of research on the Web to smooth out any of the rough spots.

If you need more data, read a few ezines in your better business niche, to see what people are most interested in. You can find ezines galore at The Directory of Ezines http://hop.clickbank.net/hop.cgi?robertoab+lifestyles

OK, got all your notes together? It's time to flesh out your outline. Using all of your collected data, along with your own knowledge, elaborate upon each question or tip in your better business booklet. Write the content, just the first draft of your better business idea.. It's not critical to make it perfect yet. Just write ideas as they come. Organize them into the appropriate parts of the outline and elaborate upon them.

Write, write, write all the ideas that come to your mind for your better business.. Forget about grammar and typos --just get it down for now. Three hours each day should result in a pretty good first draft of your better business 10 page document.

Now that you've written most of your better business content, you've got a strong feeling for the primary message and the major benefit... your USP (Unique Selling Proposition). that single most important benefit to your customer that only *YOU* can deliver with your better business..

This is fully explained in Make Your Site SELL! http://newsletter.easy-home-business.com/hts/myss.html (Actually, EVERYTHING about how to build your better business with your knowledge is fully explained there. :-) that's why it's generally accepted by marketing gurus as the ""best resource ever for selling on the Net.""

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

Top Exposure on 150+ SEARCH ENGINES and DIRECTORIES Your Keywords - No Bidding - 6 Hour Placement A New Kind of Paid Inclusion from ExactSeek Sign Up Today and Receive FR-E-E Bonus Software

Are You Writing Articles to Boost Your Business & Explode Your Sales?

2008-12-26T03:05:00.001-08:00

Author: S.G. OR

Article: For many years search engine marketing has been the most popular advertising strategy on the Internet. But, as you know, strong competition makes it extremely difficult to get high rankings in search engines. So, what is the solution to get placements in the top 20 listings in search engines?

To get the top ten rankings which receive the lion's share in attracting traffic to websites has almost been impossible for most businesses because of the insane competition. That's why online business owners and marketers are striving hard to find solutions to this problem.

Finally, they have found one affective strategy to get top rankings in search engines. They are now writing informative articles on any subject they know well. Then, they send their articles to hundreds, even thousands of online and offline publications, including newspapers, magazines, newsletters, e-zines, journals, online portals, websites and weblogs.

Utilizing this marketing strategy helps marketers expose their offers to multi-millions of target audience in related categories worldwide, attracting tens of thousands of potential customers to their websites, helping their target audience receive information, learn many things in their favorite categories, or learn the most powerful advertising methods to grow their businesses fast.

So, articles provide the authors with opportunities to expose their offers to millions of target audience, having many of them visit their websites. You know, more traffic generates more sales. Their readers get information on the subjects they have interest in, getting answers to the questions they have in their minds, learning many methods to boost their businesses.

In fact, both authors and their audience benefit from articles in many ways. This makes articles valuable tools serving millions of people online and offline.

Because great number of people benefit from articles, search engines evaluate articles as valuable tools, too, giving them high credits when evaluating websites. This way, articles play a great role in getting higher search engine rankings.

But, most probably you are a busy person, don't have enough time to send your articles to hundreds of distribution points including magazines, newsletters, e-zines, journals, weblogs, websites. Besides, you don't know how to submit articles to those publications, you have no idea about their rules.

How could you possibly benefit from article marketing when you are unable to send your articles to any publication. To reach herds of people, millions of target audience you have to send your articles to thousands of popular publications, high traffic websites, and you are simply unable to do it!

Don't worry. There are many nice people out there to distribute your articles to hundreds of best places and popular publications for you to reach millions of target audience in a specific category. Most of these wonderful people would even do it without any cost on your part.

These are the links to the websites of free article publisher and distributors:

1. GoArticles.com http://goarticles.com/ 2. ArticleMailbox.com http://www.articlemailbox.com/ 3. isnaire.com http://www.isnare.com 4. Marketing for Success http://www.marketingforsuccess.com 5. The News http://www.articlemarketer.com/ 6. OneLasVegas.com Free Content Syndication http://www.onelasvegas.com/directory/Submit_Article.html 7. New Free Articles http://www/newfreearticles.com/

Your original articles sharing useful information with the readers will enhance your credibility and reliability which are essential values to keep your existing customers in your business, while attracting many more potential customers to your website. Keep writing.

About the author: S.G. OR has been a marketer, owner and operator of several Marketing websites since 1997, providing clients with very profitable advertising options, ad spaces, helping clients' ads get awesome exposure, millions of impressions to substantially increase their sales, revenues & ROI, at: http://www.aall-dreamlands.com http://www.aaa-newswire.com/ , http://www.aaa-advertise.com/ Contact: http://www.aall-dreamlands.com/contact.htm

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What the World Poker Tour Can Teach You About Marketing....

2008-12-25T03:05:00.000-08:00

Author: Brett Curry

Article: Steve Lipscomb, creator of the World Poker Tour, has taken a dying sport and turned it into a national craze.

Not long ago poker rooms at casinos where closing - nobody was interested. Today casinos are working like mad to build poker rooms and set up poker tables, and televised poker tournaments command millions of avid viewers.

What he's done with the sport of poker is nothing short of brilliant...and it provides some very good lessons for marketers and entrepreneurs.

His work is worth noting for a couple of reasons. One, he had the foresight to see that this game could be a huge hit (even though ratings for poker tournaments before he started WPT were dismal at best). And two, he implemented his game plan to perfection. And, in business it's implementation and action that counts more than anything else.

Lipscomb and his team have done a lot of things right, but here are four BIG marketing lessons that the WPT can teach to any business...Plus a few additional lessons worth noting.

1. It's all about presentation. Poker Tournaments used to get lousy fringe placement on ESPN. Steve Lipscomb said the presentation was, ""about like watching paint dry.""

Lipscomb's current combination of great camera angles, easy-to-follow graphics, shots of an intently interested audience, and fast-paced editing have made WPT one of the most popular sporting events on TV. One of his big breakthroughs was creating graphics that allow viewers to see the exact hand each player had, plus their bid, and their odds for winning. This made it easy for poker veterans and novices alike to follow along and get involved.

With current viewership of 3.5 to 5 million, the WPT now regularly commands more viewers than NBA and PGA broadcasts on major networks.

This just goes to show that presentation and customer perception are what really matters. So what are you doing to improve the presentation (and therefore the perception) of your products, services, and business? This doesn't just mean a new visual look for your company (although that may be in order). More importantly it means presenting your products and services in such a way that they are perceived as being MORE valuable than your competitions. It means stressing the features AND (more importantly) the benefits of your product or service. And, it may also mean improving the features and benefits that you offer.

2. Great Sources of Exposure. To create his tour Lipscomb approached some of the big name casinos - Foxwoods, the Bellagio, Borgata, Commerce, and the Bicycle. These casinos gave him excellent exposure and the perfect locals to start his tour. What this also did was put his future competition at a disadvantage (anytime you create something as popular as WPT you WILL get copy cats - and the WPT has a bunch). Because of his relationship with the Bellagio and the likes - his competitors will have to find other venues and other sources of exposure, putting them at a disadvantage.

His concept for going to casinos is a reminder that every business should seek to partner with other non-competitive, complimentary businesses. In Lipscomb's relationship with casinos the casinos are probably getting MORE benefit out of the deal than he is....So ask yourself, who could benefit from what you are doing as much as or maybe even more than you? When you find out who - go to them and build a relationship.

These strategic alliances could end up being one of your greatest sources of leads, exposure, and income.

3. GetCustomers Involved. It took just a few months for the phrase ""I'm all in!"" to sweep the nation. America is obsessed with sports and celebrities. But, until the World Poker Tour a person couldn't plop down $30,000 and play on the PGA Tour, or fork over $40,000 and be the star of a movie, but just about anyone can enter the World Poker Tour for $10,000. That's a doable amount for a lot of Americans.

This taps into something powerful inside people because everyone would like to be famous. And, people are fascinated with the ""high-roller"" life style. Both are seen as real possibilities for almost anyone on the World Poker Tour.

While you may not be able to make people a ""high-roller"" with your business, you can still get them involved, and make them feel like a ""high-roller"". One of the greatest ways to do that is simply to communicate with your customers (via survey), find out what they want, and then give it to them. The more involved a customer is in your business the more loyal they will become, and the more money the will spend with you. Get your customers involved.

4. Creating Profitable Spin-off Products and Services - in this case, Merchandising. One of the greatest lessons in business is to take a successful concept and create profitable spin-offs. In other words to create ancillary products, services, etc. that are a natural fit with your concept. In the case of the WPT that mainly involved merchandising. A few of the first spin-off products created were WPT cards, tables, and chip sets. Last Christmas the WPT chip sets sold faster than their manufacturer could make them. Also in the works, are DVD box sets of the first season, several books, and a wireless platform that lets you play WPT on your cell phone. They've licensed and sold ""All-in Hold'em"" poker tables to be set up at casinos across the country. The WPT brand has even be extended to the state lottery of 7 different states.

Spin-offs do a couple of things. One, they provide you with MORE exposure. Two, they promote deeper customer loyalty (in the case of the WPT the term fanatics would be more appropriate). And three, they get maximum revenue out of your good ideas.

*Note: A few more keys to Lipscomb's success. He didn't invest a nickel of his own money in stating the WPT, only sweat equity. How did he do that? Simple. He found others who stood to benefit even MORE than he did (namely Casinos) and he had them front the money. Also he fought to get the WPT consistent TV placement. He didn't want it to get a few air dates here and there. He sold a 1-year contract to the Travel Channel (of all places) where ""Wednesday is Poker Night"". Consistency is a critical for something to build.

Yes, WPT has created a sports revolution - and a very profitable one at that. And you should take notes and see if you can create a mini-revolution in your business and in your industry.

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How to make a better business

2008-12-24T03:05:00.000-08:00

Author: Dr. Roberto A. Bonomi

Article: GIVE YOUR BETTER BUSINESS A PRODUCT A NAME!

To get you started, here are just a few templates from over 30 in MYKS! http://newsletter.easy-home-business.com/hts/myks.html for naming your better business infoproduct...

20 Questions Answered About _______________________ 20 Tips and Techniques For _______________ Who Want to _______________________ 20 Ways to ________________________________________ How to Make the Most of ___________ For Under $____

Now here's your mission (should you choose to accept it!). Marry your USP, that single most important benefit from your better business to your target audience, into one of the above templates.

Take your time Believe me... a great name literally multiplies your better business infoproduct's saleability by several fold.

Now, this is the point where the pros separate from the amateurs:

Read your better business infoproduct and make it better. Then read your better business infoproduct again. Then read your better business infoproduct again. Then give your better business a break!

Spend two days on this because it's important and it takes time... 3 hours each day, minimum. B-r-r-r-r... Yes I know this is the dreaded action step. This is where you take your better business e-booklet from first to final draft. Polish, test and polish your content until you have a brilliant final draft.

Proofread and edit your better business entire booklet. This is hard, because by now, you're a bit too close. Ask a spouse or good friend to give it the ""once-over.""

What about copyright and your ISBN? Don't register a copyright for your better business if it's just a booklet. When you do your better business full e-book, that may be the time.

It's all explained in MYKS!. For now, just write your copyright notification at the end of your better business e-booklet

BUILD YOUR BETTER BUSINESS A SITE!

If you already have a site, just add a Web page that persuades your visitor to buy your better business infoproduct. If you don't have a site, Join FREE the 5 Pillar Program and use Page Build It! to build yourself a free Web page for your better business.

No need to know html. Just join FREE the 5 Pillar Program http://www.sitesell.com/RB.html and use this powerful and free tool...

Use Page Build It! to create a page that persuades your visitor to buy your better business infoproduct. Normally, this tool is only for affiliates to build traffic. But if you own MYSS! http://newsletter.easy-home-business.com/hts/myss.html or MYKS! http://newsletter.easy-home-business.com/hts/myks.html it's OK to use it for this!

Joining FREE the 5 Pillar Affiliate Program is a brilliant way to turn your better business infoproduct into TWO income streams rather than just ONE:

INCOME STREAM #1 -- The 5 Pillar Affiliate Program. On your site, mention the fact that you created your new e-booklet as a result of following the advice in MYKS!. Mention it everywhere...

- on the Web page that sells the booklet - on any other Web page that promotes MYKS! - or at the end of your e-booklet itself.

No matter where you mention it, always do it with a link to your special redirect URL so that you will receive credit for the commission.

INCOME STREAM #2 Your better business Info Product! PUBLISH YOUR BETTER BUSINESS INFOPRODUCT! How should you publish your better business info product? There are many ways:

eBook Pro http://newsletter.easy-home-business.com/hts/ebookpro.html Is an user friendly product for packaging information... It also gives you far more security and control than other program or packaging options.

E-ditor http://newsletter.easy-home-business.com/hts/e-ditor.html Is a low-cost, high-profit, easy-to-use and completely guaranteed affiliate program that will let you create original products to start your better business, add to your product line, use as bonus items on your existing affiliate program or simply use as unstoppable traffic generators for your affiliate program.

And you can always use Adobe Acrobat http://www.adobe.com/products/acrobat/main.html Whether you create business plans, spreadsheets, graphically rich brochures, or Web sites, Adobe® Acrobat® software lets you convert any document to an Adobe Portable Document Format (PDF) file.

SELL YOUR BETTER BUSINESS INFOPRODUCT!

The Automation Manual, and ""186 Places to Promote..."" and ""120 New Places to Promote..."" are three tools in the MYKS! Tool Kit that are loaded with strategies and places for you to SELL your better business infoproduct...

You can build up your income over the coming days, as you implement more and more of the above three tools from the Tool Kit.

First, build your order page at ClickBank http://newsletter.easy-home-business.com/hts/clickbank.html it's a snap.

ClickBank is the online billing solution used by thousands of web businesses that deliver unique products and services over the Internet itself

Link to ClickBank from your better business mini-sales-site. They will accept credit cards on your behalf, and handle all customer billing, billing inquiries, and bank inquiries. Twice a month you'll receive a check, minus their $1 + 7.5% fee per sale. Second, use MYKS!'s brilliant strategy called ""Secondary Outlets.""

For example, you can place your better business digital booklet on Fatbrain.com's digital bookshelves. *THEY* do the marketing, building traffic to their site. *THEY* get the sale, clear the credit card and take care of the download. And *THEY* handle all the money. Yes, they charge you more... 50%.

But they spend money attracting traffic. Some of this traffic will find your product when they search. So these are sales that you would not otherwise have. This is worth repeating... these are sales that you would *not* otherwise have.

Done with Fatbrain? Great. Place your better business booklet in 50 other outlets. They'll all generate a bit of bread for you, and it will all add up to a loaf.

FINAL NOTE

This web page is only a briefing of what you can do. There's your better business e-book in everyone. Each of us lives a life of unique circumstances and experiences that results in building a body of knowledge... knowledge that has value and that can be packaged and sold to others.

There are tens of tips, tricks and help templates that can help you to find ""your better business infoproduct within,"" create it, publish it, market and sell it. They all can be found in MYKS! the ULTIMATE USER'S GUIDE TO INFOPRODUCTS. To receive the full version of The InfoProduct Masters Course send a blank e- mail to: timsRB@sitesell.net

Written by Dr. Roberto A. Bonomi

About the author: Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: <a href=""http://www.easy-home- business.com"">http://www.easy-home-business.com</a> If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site.

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A Simple Way To Create 7 Effective Autoresponder Messages

2008-12-23T03:08:00.000-08:00

Author: Kevin Nunley

Article: Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys.

Autoresponders are designed specifically to get your message back to the same prospect over and over. That's why most autoresponder packages come in groups of 7 messages--from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers.

But what do you say in your 7 messages? We've written autoresponder series for hundreds of customers. Here is one method that always works.

This method is called REMIND 'EM. People don't read your sales letter as carefully as you think. They tend to skim. They read the first message, but miss the second and third message. The prospect may not tune in again until message five. It's so easy for people to completely miss your main points intended to lead to a sale.

It's important to *repeat* your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Re-cap your main point again in the third message. That way, people who aren't paying attention still get your important ideas.

Here's an example of how the ""remind 'em"" formula works for a 7 letter series promoting personal security products.

Message (1) The world is a dangerous place. You need new innovative security products to insure your protection.

Message (2) More details on how and why the world is a dangerous place. List places or situations that are especially threatening.

Message (3) Recap how the world is a dangerous place. Give more details on the key new security products that have come out.

Now start the middle section of messages. Note how they become more instructional telling people how to use the products.

Message (4) Protect yourself from the dangerous world with Product A. Here's how to use Product A. Here's why you would use it. Here's where to use it.

Message (5) Protect yourself with Product B. Here's how to use it. Here's what happy customers say about it. Tell a hair raising story of how Product B saved a customer's life.

Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages.

Message (6) Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products.

Message (7) This is the final follow-up email. I usually have it come two weeks to one month after message 6. It's designed to scoop up all the people who weren't ready to buy in the beginning, but may be ready to buy now.

It can start with ""For the past few weeks I've been sending you important information about how to protect yourself in threatening situations. I know you are busy and may not have had time to consider how these products could improve your life and confidence."" At that point, you again review your main points.

Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it's just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.

About the author: Kevin Nunley writes autoresponder messages that get results. See his quality, affordable writing packages at http://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com

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Marketing Offline Can Substantially Increase Your Online Business

2008-12-18T03:05:00.000-08:00

Author: Jill Hart

Article: The Internet can be a scary place for those looking for a home-based business opportunity. The fear of not connecting personally with others is one concern and many people have been ""taken"" by online scams in their search for a legitimate business and are fearful to take any more risks. One way to overcome fears such as these is to market your online business locally. By simply offering the person a contact that they can speak to and possibly even meet face to face you will making the statement that your business is legitimate and trustworthy.

It is effective to market your online business locally primarily because potential customers and business recruits prefer to have the option of speaking with the business owner face to face. By attracting customers locally, you can maximize the opportunities to meet with them. You will no longer be that ""someone they found online,"" but someone that they will be able to relate to and feel confident doing business with.

But how do you market locally? Here are some excellent tips:

Besides the common local advertising routes, such as Newspaper Ads, Yellow Pages, Etc., another effective (and inexpensive) way to advertise locally is to post business related flyers around your community. Many grocery stores, libraries, bookstores, and office supply stores offer bulletin boards for this purpose. Make yours stand out and be recognized, yet professional enough to warrant someone trusting you with their business. Also, if possibly have a tear-off section on your flyer so they can take your number and leave your flyer.

Look for events geared toward work-at-home businesses. There are organizations, such as the National Work at Home Mom Association, that hold events across the nation to help promote the work-at-home business owner. At events such as these, you can purchase a booth and make hundreds of local contacts, as well as sales, all in one day.

Reach out to your community. Join your local Chamber of Commerce, get involved in community events and become known to those around you. Pass out flyers and hand out business cards to everyone you meet. Door Flyers also work well for marketing - pick one neighborhood a week and go door to door. Be consistent with your marketing with door flyers, too. If a potential customer sees your ad repeatedly, they will feel more inclined to use your services in the future. Magnets can be great promotional items as well. You can have magnets printed with your business information and hand them out to people that you speak to about your products. Potential clients can keep these on their refrigerator or filing cabinet. You can also leave flyers, magnets or even catalogs around town in places like doctor's offices, hair salons, etc.

Volunteer in your community for marketing success. Diana Ennen of Virtual Word Publishing, Inc. suggests, ""Volunteer at school events such as PTA meetings or community functions. When your child's school needs a flyer, volunteer to do it and attach your card to it. Look to see where you can also inexpensively advertise. Often ads in the kid's yearbook or community events newsletter will get your more exposure than the expensive ads in the daily newspapers.""

Direct mail is another great tool for gaining local clients. Get the Yellow Pages out and write a professional letter or send your brochures or postcards to those that would be interested in your products or services. Send a mailing to local businesses that my be interested in offering your products to their customers. For example, if you sell home décor products, send a professional letter to real estate agents in your local area. In the letter, describe how your products would be valuable for them to use as thank you gifts when they sell a home.

It's important to talk to everyone you possibly can about your business. You can find prospective customers in line at the grocery store, while waiting at a doctor's office, or even while playing at the park with your children. Let others know that you are excited about it and believe in it. If the people around you hear the excitement in your voice, they may become excited about your business, too! You'll be rewarded with more sales and a business that prospers from year to year.

About the author: Jill Hart is the founder and editor of Christian Work at Home Moms, CWAHM.com, and the author of the e-book, The Two Week Devotional Journey for Christian Work at Home Moms. The CWAHM.com website is dedicated to providing moms with free resources to aid them in their work at home search. E-mail Jill at jill@cwahm.com for additional information or stop by her site at www.cwahm.com

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Flyer Delight

2008-12-17T03:05:00.000-08:00

Author: Viojieley Gurrobat

Article: You would often see people handling out a piece of paper in the street. Out of your curiosity you would probably like to see what these people are handling out. So, you would get near them and ask for a piece of the paper that they are giving out. Then perhaps you would found out from the piece of paper that your favorite salon will be having a big discount on all their services this weekend. Good thing you ask for a piece of the paper and you learned about the discount. You surely cannot let this opportunity pass.

These pieces of paper that businesses often give out are called flyers. Flyers are valuable and cost effective form of promotional material. For small businesses who are just starting up or do not have enough money to produce more expensive advertising materials, flyers are a good alternative. If you have extra money to spare you can ask a professional to make the flyer for you but of course you can always do the flyer yourself.

If you are designing the flyer yourself make sure that you do not just use ordinary white paper. Make your flyer attractive by using colorful, cheerful and attractive papers, one that would really interest a passer by to have a look at your flyer. Your flyer will serve as your business card so as much as possible include only the necessary information such as the product or service that you offer, your address and contact number among others. If you are offering a sale or discount on your products or services, put inclusive dates to get people to act as soon as possible.

Additionally, put comments of satisfied customers in your flyers and ensure that you put yourself aside from other companies by listing your qualifications. The back part of the flyer can be used for listing additional comments, qualifications and offers. When you have effectively designed your flyer you are now ready to distribute it. As much as possible hand it out in areas where your target customers are found. You can also post it in bulletin boards, grocery stores, offices or any other place that allow postings.

Public gatherings such as parades are great places to hand out flyers. You have to remember though that if someone gives back your flyer accept it back and just smile. Do not thrust your flyer on anyone. And before you post or leave your flyer in any place make sure that it is allowed in that area. When you have taken these few tips into consideration, chances are you will have a wonderful time giving out your flyers and increasing your sales over a period of time.

For comments and suggestions kindly visit <a href=""http://www.shortrunondemandprinting.com/short-run-flyers.ht ml"">Short Run Flyers Printing </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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The Truth about Fifth-wheels

2008-12-16T03:05:00.000-08:00

Author: David C Skul

Article: Fifth-wheel trailers range from about 8,000 pounds to more than 18,000 pounds, plus the weight of fluids and personal effects. In the more compact fifth-wheels, sleeping accommodations differ from the conventional size models; the small fifth-wheel models all provide a full-time bed in the raised forward section, which can be a real advantage when compared to a convertible bed. Headroom varies considerably, but most compact fifth-wheels require stooping while using the front section. Most of these models provide adequate living accommodations with little wasted space. All fifth-wheel trailers require a pickup truck for towing, but owing to the relatively small size of these units, a wide range of trucks is suitable.

The larger fifth-wheel models are the hot setup for anyone seeking maximum living space - the RV of choice for full-time living. Most fifth wheels include up to three large slideouts and standing room in the front bedroom; the larger models are available with a wide range of appliances, including built-in washer/ dryer, dishwasher and entertainment center with surround sound. The larger fifth-wheel units require the beefiest dual-rear-wheel pickup trucks as the tow vehicles, or specialized conversions of medium-duty trucks. It is important to match the size and weight of a new fifth-wheel to the tow vehicle, or select the fifth-wheel first and then order a truck of adequate towing capacity.

The fifth-wheel trailers are designed to be affixed and towed by a pickup truck equipped with a special hitch in the truck bed. These two-level units provide great living quarters, equipped with all the comforts of home

Features of the fifth-wheel travel trailer include unique bi-level design that raises the master bedroom or living room over the truck bed and a large window at the rear for panoramic views, detachable from tow vehicle, allowing complete freedom on arrival at your destination to use your truck for shopping or sightseeing trips.

All the conveniences of home are built into a fifth-wheel for sleeping, showering, dining, cooking and entertainment. Many fifth-wheels manufacturers also offer true luxury models, that are very spacious and elegantly furnished.

About the author: <a href=""http://www.davidskul.com/"">David C Skul</a> - CEO LinkAcquire.com and <a href=""http://www.relativitycorp.com/"">Relativity, Inc</a>. is pleased to serve his clients through traffic generating articles and one way links. So, if you want to find out more information about <a href=""http://www.dreamcamping.com"">Fifth Wheels</a> we suggest you to click this link

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Guerilla Versus Gorilla - Small Companies Can Win

2008-12-14T03:05:00.000-08:00

Author: Jim Estill

Article: We make our living as guerillas - not the bad kind, but more of a freedom fighter. By using the term 'guerilla' I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ is a Canadian-based, $165 million per year distributor. We have made an operating profit for the past 80 consecutive quarters. So even though we are up against the big gorillas as a distributor, we must be doing something right.

If you are in a business where some of the competitors are much larger, you may be able to benefit from using guerilla tactics. The principles of running a guerrilla organization differ from running a gorilla organization. As a guerrilla, we hide from our competitor; we do not try to crush them. I even go so far as to examine what they do well and let them do it. At the same time, I look for under-serviced markets and get to these markets fast.

A gorilla takes all competitors head on, trying to crush the competition. Sometimes this takes the form of a price war. Sometimes it takes major prolonged, drawn-out investment. This works as long as you are the same size, or larger than the competition. Even then, such a long battle can sap power and ultimately profits.

Companies that die often believe they were gorillas. It is certain death for a business to fight gorillas unless they can withstand the siege. Any time we hire someone with a gorilla-company background, we watch and coach that person to make sure they are indoctrinated with the appropriate tactics. We have to make sure they understand out business model.

My 8 favourite guerilla tactics are:

1 - Act fast. I use my company's size for my advantage. I can act lightning fast. In the computer business, this is a huge asset. Things change so rapidly that moving fast and being first to market is a huge advantage. Larger companies do not react quickly. Develop a reputation for being first - it gets the attention of customers.

2 - Welcome smaller opportunities. Gorillas tend to say 'no' to manufacturers who don't think they can do significant volume with. But a small opportunity rejected by a gorilla can be a very profitable opportunity for a guerilla. For EMJ, a million dollar per product line is an opportunity big enough to get the attention of my first string. In your business, look for the right-sized opportunity for you. Frequently, it is the smaller opportunity that has the best promise. The gorillas will leave you alone. There is always a right-sized opportunity for a company of any size. Knowing your rightful place in the market can help you to thrive.

3 - Get focussed. Higher focus means we know more, stock more, and sell more product of fewer manufacturers. The smaller our product listing, the more powerful we become. We know a lot about a little. That means we know the products we sell better than a gorilla, and we become a sales tool for the reseller, not just an order-taker. Could you become more focused and specialized in a business area by giving up on a part of your business?

4 - Be more flexible. We can adapt more easily to our customers and suppliers. We try not to be ruled by policy. The bigger a company gets, the more likely they are to have policy and some of it is required. As a small distributor, we can be more flexible. Are there areas that your competition is ignoring that by being more entrepreneurial, you can capitalize on?

5 - Be smarter. This sounds too simple, almost embarrassing to write. Since we are smaller, we can look at the business we do more carefully and make sure it makes good business sense. We don't pick up another manufacturer just to increase the size of our line card. That's just not good business sense for us. That's the way we have to think - and so should you.

6 - Lower your overhead. For some reason, most companies seem to choose more expensive offices and furnishings as they grow. This expectation tends to increase costs in all areas of the company that distribution, at current margin levels, can ill afford. At EMJ, we buy quality used furniture. We are on the outskirts of Guelph where the cost of land and taxes is less. Our capital base is even high enough that our cost of capital is less than some of the gorillas. Are there areas that you can be lower overhead than the gorillas in your field? Costs always add up on the bottom line.

7 - Foster staff loyalty - one major advantage guerillas have over gorillas is the ability to attract, motivate, and keep good people. Primarily this is because guerillas can be more flexible, easier to work for and give people more of a sense of accomplishment because what they do contributes more directly the company's bottom line. I have always found there to be great power by being smaller and treating my people with respect and not just as numbers. Gorillas can try to do this but it is tough for them to copy you.

8 - Just BE a gorilla. We like to enter market areas that we can dominate and specialize in. We may not be the biggest but in certain specific niches, we dominate. As long as we are the biggest in an area, we can act the part. We can under-price and over-service the competition forever. Anyone who enters our markets learns that it is expensive and often impossible to unseat us.

9 - Be personal. One thing a smaller organization can do is to be more personal. People buy from people. You can foster relationships that will help you sell. Part of the way we are personal is by showing our customers what markets and products ARE profitable. There is nothing that cements a customer relationship better than making them money, because you'll be making money for them AND for you!

10 - Be opportunistic - to sum up guerilla strategy is simply to be opportunistic. Take advantage of opportunities that the gorillas cannot do. There are many companies that remain profitable by being opportunistic.

In summary, unless you are huge - think guerilla. Appropriate guerilla tactics for your size will win any battle.

About the author: Jim Estill is the founder of EMJ Data which sold to SYNNEX in 2004. He is now CEO of SYNNEX Canada, a billion dollar distributor of computer products. He wrote this article when he was running EMJ. His blog can be found at http://jimestill.blogspot.com/

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Million Pixel Home Page Advertising Search Engine Marketing How It Works

2008-12-13T03:05:00.000-08:00

Author: Wayne Hagerty

Article: How do they produce high traffic?

One of the most important reasons this new Search Engine Marketing system produces traffic is the Buzz going around the internet from forums, articles like this, word of mouth, press releases and the fact that it is a brand new way of Internet Marketing that has never been seen before.

Here is what you need to do if you would like to receive the benefits from this amazing Search Engine Marketing traffic generator.

#1- Look for a Pixel Page that is fairly New, very little current ads ( I have listed a link to a great one below ). Reason being is that you really benefit greatly by having the opportunity to place your Pixel AD were ever you want.

Note: Look for middle available sections as well as top left hand corners ( the way people read the paper ). Also another important reason is that when other interested people that want to place there ads clearly spot your Pixel Ad first. This generates curiosity on what's behinds door number one = Tons of traffic for you.

#2- Choose the amount of pixel space you need and want to purchase. Prices for pixels normally cost about $1.00 ( less that a cup of coffee ). This is one of the most inexpensive ways of Internet Marketing I personally have ever seen.

#3- After you decide how many Pixel Advertising spaces you wish to purchase and were to place them on the Million Pixel Page Grid now it is time to create your Search Engine Marketing Pixel Ad.

#4- When putting together your Pixel Ad be creative, you don't have to purchase a large amount of Pixel Page Realistate if your thumbnail Pixel Ad is creative. It has been reported that a ton of the small mini Pixel Ads, because the are unique and eye grabbing are receiving close to the same amount of traffic to the larger sized Pixel Ads.

That is all you need to do. These Pixel Page sites will bring a continuous amount of traffic for years to come. This type of Search Engine Marketing will pay for itself over and over again by generating more sales, and tons of new unique visitors to your site. These sites marketing creates the buzz your sites get the benefit of the continuous high volume of traffic.

About the author: This article written by Wayne Hagerty certified SEO/SEM professional with years of experience. To get continuos traffic to your website visit the Million Pixel Page new traffic system. Learn how his unique platform can bring your site continuos traffic at: http://1-millionpixelpage.com

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Giveaways: Gifts that People Fancy Receiving

2008-12-12T03:05:00.000-08:00

Author: Viojieley Gurrobat

Article: The right kind of promotional product can mean the difference between gaining customers and actually losing them. As everyone loves receiving gifts, promotional giveaways are one of the best ways to foster loyalty and get the attention of potential customers or clients. Likewise, these promotional products can help create name recognition and create customer goodwill.

Promotional items such as mugs, pens, clothing, glasses and alarm clocks among others are often inscribed with your logo or messages that can create long lasting impression to anyone who would receive or see it. Company promotional giveaway options are endless ranging from serious to silly items. When choosing the right promotional item for your business, it is essential that you take into consideration what your customers often use. Say for instance, most of your customers spend most of their time behind a desk; hence, your giveaways can be pens, clocks, mugs, computer accessories or calendars. It is likewise important to think how many times your promotional material can be used by your customers.

Now that the holidays are near, it may be in your best interest to start thinking immediately of what to give to your customers as a holiday gift. When you have decided what to give out, you still have to take into account the color, design and quantity that you are going to produce. It is a given fact that color adds life and attractiveness to any material. That is why it is vital that you choose the right colors to your promotional item. But also make sure not to over do your colors. Just make it simply yet catchy as much as possible. You would not want your customers to have one look at it and decide to toss it in their drawers or cabinets.

When it comes to the design less is also more. Keep it simple as much as possible. Put only what is necessary such as your logo and the message that you want to say to your customers. Do not overcrowd your design as a disorganized product could discourage your customer from using it. Furthermore, it is important that you plan ahead. Give yourself enough time finish all the things you have to do before giving out your promotional giveaways. Avoid rushing as it could affect the production process and smooth transaction of your business.

And so, choosing the right giveaway for your customer is essential to a successful marketing strategy. Remember that giving some promotional products as a form of incentive to your customers can encourage them to continue doing business with you.

For comments and suggestions kindly visit <a href=""http://www.4promotional.com/"">Promotional Products </a>

About the author: Viojieley Gurrobat loves readings books in her spare time. She writes stories and poems about anything under the sun.

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4 Methods To Master The #1 Success Secret Of Infopreneuring (3 of 3)

2008-12-11T03:06:00.001-08:00

Author: Stu McLaren

Article: If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business. So the question begs itself, how do you consistently create new content? Here are your four basic options:

1) You can continually write your own materials...and you should.

2) You can record your thoughts and get them transcribed... and you should.

3) You can hire a ghostwriter to write materials for you... and you should.

4) You can purchase the rights to content that you can resell... and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain...

4) You can purchase the rights to content that you can resell Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.

First and foremost you want to review the ""legal mumble jumble"" to the materials that you have purchased. There are different ""rights"" and you need to be aware of the differences. I'll give you a quick break down of the basic ones that I commonly come across for these types of products.

A. Recording Rights: These usually grant you the rights to record the written material in your voice and sell the audio for whatever price you want. They do not give you the right to reprint the materials or transcribe your audio (yes that is the same thing!!) and resell that.

B. Reprint Rights: Reprint rights give you permission to resell the written content. You can't modify the content at all but you can resell it. Sometimes there are clauses that do not permit you to resell the product beyond a certain price point. Make sure you read all the details carefully

C. Master Resell Rights: With master reprint rights you basically have permission to sell the content AND you have the right to sell the reprint rights. However, you do not have permission to change the content at all. Once again make sure you read all the conditions yourself because every contract can be different.

D. Private Label Reprint Rights: These are basically the grand daddy of them all. These rights allow you to change the content, rebrand them with your own logos, name, graphics, and turn around and resell the finished product. The only thing you don't have permission to do is resell the private label reprint rights.

So that's a basic breakdown of the major categories of what you would get if you purchased the rights to any content. I do want to emphasize that I am not a lawyer and every agreement is unique and different. Therefore you need to read over all the legal stuff before you agree to purchase anything and then start reselling it.

So what are the advantages of doing this?

Well you can get access to good quality content that you can sell right away. Obviously if you purchase any of the rights we just talked about you will want to read the content and make sure that it is a good quality product. You don t want to be reselling crappy products.

Another advantage to this approach, specifically the private label resell rights, is you can use the content for a variety of different purposes. This is where the creative imagination really comes into play.

Here are some examples of what you could use THE SAME content for:

1) Break up the written course into 5-10 different special reports 2) Rework the content into a mini-course 3) Chunk up the content up into a whole bunch of articles 4) Break the content up and plug it into an autoresponder series 5) Use the content for teaching material on a teleseminar 6) Use the ebook as a special bonus for an existing package that you have developed. 7) Break the content up into a ""tips"" series 8) Use the content for teaching material in a seminar 9) Record the written material into an audio product 10) Use the content for a monthly newsletter

These are just 10 quick tips for different ways that you can use this content once you have it.

Are there more? Absolutely!

There really are all kinds of possibilities once you learn what you can do. So purchasing these types of rights can be VERY beneficial in a variety ways.

So how much do these types of rights normally cost?

Typically they are a one time cost ranging anywhere from 12-15 times the retail value all the way up to 40-60 times the retail value (that's normally for a master resell license). That means if the retail price of the product is $200 an average reprint license would be between $2,500-$3,000.

For a master resell license of the same $200 product the cost would be somewhere between $8,000 - $12,000.

Now that is a lot of money but remember you get to keep all the profits of any sales that you make from that point onwards. So if you sold this $200 product at a seminar you could potentially make you money back very quickly.

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content: Part 1 - Writing your own materials and Recording Your Thoughts and Part 2 - Hiring a ghostwriter!

About the author: Don't let your brainchild go to waste! Discover how to start making money with your ideas by grabbing a special report entitled 11 Creative Methods To Make More Money With Your Ideas In Less Time And With Less Effort at http://www.My-Idea-Guy.com

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Are You One of The 96%?

2008-12-10T03:05:00.001-08:00

Author: Jugglingmum

Article: WARNING - Read This or Risk Going Broke Like 96% of the population!

This may shock you but the Bureau of Statistics shows that 96% of the population at age 65 end up dead or dead broke on a pension. Only 3% become financially independent, and only 1% at age 65 will become rich and there is a similar pattern in most western countries including Australia, New Zealand, USA, UK, Canada, Japan and Europe.

And it's getting worse...

On February 26th, 2004, Peter Costello, Federal Treasurer MP, told ABC Radio that in the future ""There's going to be no such thing as full-time retirement."" He continued with ""There's going to be part-time retirement, and part-time work.

Obviously, the bottom-line for you and I is that we need to do something about it. Otherwise, it's almost too easy a prophecy that many of us will end up working and broke at the age of 65... 70... 75!

Now you can join the inner circle of Money Masters!

MONEY is your number one problem - True? Like most people you need more cash, and you need it right away.

You can now discover some of the most important financial facts you'll ever read. The key is here waiting for you to unlock the door of success beyond anything you could ever imagine.

How do you think the rich became rich? Do you think they are more intelligent than you? Or were they born into wealthy families? Or perhaps they have a lucky charm and everything goes their way. No! I don't think so.

You see the fact is....We all make our own luck!

If I gave you 10,000 right now, 80% of you will have spent it in 12 months. 16% would turn it into 10,500. 3% would turn it into 20,000 and just 1% of you would turn it into 1 million in 12 months!!

Do you want to be right or do you want to be rich?

It's estimate that 50% of the people who read this and then act on it, could within 90 - 180 days, be making more money while they sleep than they make while they work. Which half are you in?

Be prepared to have your mind blown, and your entire world change forever. This amazing 269 page book really is that powerful! You can buy a copy in book stores for 34.95 but it's available to download, for a limited time, at no cost whatsoever. Click below now, to get your FREE copy.

http://tinyurl.com/e46wd

I promise, you will be absolutely amazed!

This report may be used anywhere by anyone as long as nothing is changed. Place it on your websites, email it to friends and colleagues. Don't keep this to yourself because greed, like fear, won't get you anywhere in life.

About the author: Jugglingmum helps others achieve their dream of earning an income while they sleep. Sign up to her newsletter by sending a blank email to JugglingmumsClub@GetResponse.com To get a FREE copy of the amazing e-book mentioned in this article visit http://tinyurl.com/e46wd

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Become an Expert For Web Site Success

2008-12-09T03:05:00.001-08:00

Author: Chet Holcomb

Article: Do you want to know what it takes to successfully market a web site and generate repeat sales?

It's simple really.

You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true.

What is a perceived expert, you ask?

Good question.

Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce.

The bottom line is this: why should a customer buy from YOU?

A small but growing number of small business owners have discovered the answer to this question and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers.

How can you become an expert too?

Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated.

Here are some examples:

If you are selling diamonds or jewelry online, offer articles, tips or even a free guide on ""How do I choose the right diamond for me?"" or ""20 ways to spot fake jewelry.""

If you operate a job search or career database, offer a wealth of guides and tips such as ""20 ways to improve your resume,"" ""what to wear at a job interview,"" or ""how do I know if a job is right for me.""

If you are selling health related items (ie: vitamins, pills or creams), don't simply throw up ad copy, a few product images and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide an education on every vitamin and mineral known to man. Just make it fun and easy to read.

You get the picture.

How can this help your web site prosper?

People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon. You are helping them make a more informed decision as to what to purchase while at YOUR web site. In essence, your web site becomes the salesperson that the customer would normally see in the store or talk to on the phone. Customers always have questions. You have the opportunity to give them the answer and a whole lot more knowledge by becoming a perceived expert in your industry.

If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends too!

About the author: Chet Holcomb of http://www.marketingtooltime.com and http://www.internetpromotions.biz is a successful marketing expert providing advice for web marketers and webmasters on how to promote your website, or product using internet marketing tools that work.

You may reprint this article if all the information is kept intact.

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3 Strategies For Increasing Profits

2008-12-08T03:05:00.000-08:00

Author: ElmerFizz

Article: 3 Strategies For Increasing Profits

By ElmerFizz.com http://www.elmerfizz.com

It's a simple yet common question, ""How can I make my business more successful?""

Success can mean a lot of different things to a lot of different people but when it comes down to it, the success of your business should only be measured by one thing - profit.

At the end of the day, it's not how many people came in to your store or phoned in. It's not even how many widgets you sold. At the end of the day, what truly matters is how much of a profit you made.

It would make sense then that your efforts focus on profit as the end result. With that in mind, there are only three strategies to increase profits for your business.

1) Increase the dollar size of each order 2) Increase the number of times people buy from you 3) Increase the number of people who buy from you

Most likely, your business is already primed to attack each of these three angles and implementing that attack should be fairly easy.

Let's say that you are the owner of Happy Wicks Candle Store. Let your customers know that for every $50 they spend they will receive a free 4-inch candle. When they are eligible for the free candle, offer them the option of upgrading the 4-inch candle to a 6-inch candle for only four dollars.

Implement a customer loyalty program. Whenever a customer spends $200 with your store they receive a 20% discount on their next order. Show loyalty to your customers, too. Create customer-only events and sales, even workshops on how to make candles at home.

Candles are also popular gifts. Be sure to place your contact info on each and every candle. This makes it easy for the gift recipient to purchase from you. Be sure to also use this tactic when co-promoting with similar businesses such as a flower and bath and body shop.

Looking at the example Happy Wicks Candle Store, the tasks of increasing profits was not a difficult one. Truly, it's a matter of putting systems in place that generate increasing profits.

Take a look at your business and examine the systems you have in place. Chances are there's undiscovered profits lying about. Put systems in place to gather those profits and you'll find your business reaching new heights of success.

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This article may be reprinted if left unchanged and this resource box is included: http://www.minniebell.com http://www.crazyhealthnut.com http://www.elmerfizz.com

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About the author: See http://www.elmerfizz.com for more reprint articles

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What To Say: How to Find Material To Fill Your Seminar or Small Business Management Course

2008-12-06T03:05:00.001-08:00

Author: Kirk Ward

Article: Running a seminar or a small business management course can potentially be a labor intensive undertaking. You want to ensure the ROI. A major part of that effort will be in researching developing your materials for presentation. How do you do this?

The following acronym (SOAP) sums up the process and the result:

reSearch leads to Originality and Authenticity in Presentation

Essentially, if you research your topic thoroughly before you begin, even when it is an area you work in daily and are familiar with, you are more likely to produce original materials and ideas and present them in a fresh and authentic style.

In addition, you want to get away from the dull familiarity of 'talk and chalk' training. Training should be participatory and your presentation materials should include in addition to standard lecture materials,

o Ice breakers such as problem solving and team bonding exercises o Scripts for introducing and running hothouse sessions to generate ideas o Case studies o Role plays o Workshop exercises o Multi media presentations o Supplementary guides and more in-depth technical explanations o Where to find further information

Researching an area, particularly one where in-depth technical knowledge is required can be a time-consuming process. It also needs specialist skills. While books and trade magazines supply useful background and allow you to ground yourself in the concepts and principles, they are normally out of date. They also cost money to buy or subscribe so unless you have a very good library (probably belonging to a college) to hand, they not the cheapest or most readily available resource.

The best source for fresh and up to date material is the Internet. This material can come from several places -

o Professional association pages o Magazine and specialist sites o Discussion forums o News organizations

The key to unlock this material is knowing how to use an Internet search engine.

Everyone has experienced entering what they thought was a meaningful phrase into a search site such as Google only to be presented with unexpected and unwanted material or so much apparently relevant information that there seems no possible way of trawling through it all. Experts in the area know how to use specific search engine commands to cut down the amount of work required.

For example, if you enter the following words into Google -

income tax

you will be presented with every site that has the word 'income' and the word 'tax' in it and from sites throughout the world.

Whereas the following phrases -

""income tax"" date:3 IRS

will pull up recently searched pages on US income tax increasing the relevance factor by 100% and cutting down the amount of material to trawl through (a process called 'data scraping') by an order of magnitude.

You can also use search engines to trawl news, discussion pages and blogs on the same subject and track down any multi media information - such as cartoons, pictures and training films.

And there are specialist search applications which work with search engines to make this process easier and more thoroughgoing. However, these normally need a license from the search engine owners to run and so are generally only used by agencies or individuals that specialize in this area of work.

Whether you or someone else is doing the research you need to be very discerning. The Internet can be extremely useful but some of the material posted can be both out of date and very misleading.

Once you have collated your material and selected the most relevant items, you need to structure your training around them. Here it helps to bring in someone with good composition and typing skills as you need to rapidly and accurately develop the key lecture materials and notes along with supplementary guides and sources of further information. If they have also participated in the research effort, so much the better.

In addition, you also need to script the other types of sessions. Even sessions where you are expecting your participants to generate the material need a carefully worded introduction and a well thought out set of rules to structure the session so that it is maximally useful to those who take part and that no one is put under pressure or embarrassed during the process.

What you can be sure of is that the more effort you put into research and development and the more professionally it is done, the more it will repay you in the long run.

About the author: Kirk Ward provides free marketing resources for accountants, consultants and tax professionals at http://instantpracticebuilder.com.

Or, you can subscribe mailto:ipb-subscribe@instantpractitioner.com and learn what you need to make your professional practice grow.

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The Value of Finding Great Web Content

2008-12-05T03:05:00.001-08:00

Author: Matthew Bass

Article: It goes without saying in today's competitive Internet market that content is still king. We've heard it over the years and are living it as recently as today. The need for web content is not going away. It's growing every second! What are you doing about it?

Do you have your head buried in the sand hoping that the 100 pages that you loving created for your site are going to make you millions? There may be a few lucky ones out there that can use that approach and get away with it, but for the rest of us it just isn't practical. Search engines are devouring content at an alarming rate. They are on the search for not just any old content, but fresh, relevant content to slurp up on a regular basis.

Let's face it. Not all webmasters are Hemmingway's, so they look to someone else to help them produce content, which adds up quickly. Writer's fees for good quality content can add up into the thousands of dollars on a monthly basis. Are your good sites earning enough to cover your content costs? If you're like most, they aren't earning enough to pay thousands a month in writer's fees.

The best solution I've found is to use an article service. However, be warned. Not all article services are the same! The three most important things in choosing an article service are: High quality articles, Well-researched niches and Exclusive memberships. If content is king to get visitors to your sight, then the quality must be readily evident when they arrive. Nothing less will do.

If the articles aren't written on well researched niches, then your content may never be found. Don't compete with people unnecessarily. Find niches and exploit them. A good article service can help you do that.

Exclusive memberships are a must in my book. Look for memberships that have 300 people or less. Fewer members mean less competition when you use the articles. Plus, with most memberships you are given full rights to the articles to modify them as you see fit thus making them even more unique. One of the best memberships out there today is <a href=""http://articleforce.com"">ArticleForce.com</a>

About the author: Matt is the owner/operator of <a href=""http://articleforce.com"">ArticleForce.com</a>, which supplies 375 articles to its limited membership of only 200 people. Memberships fill up fast, so be sure to get yours while they're still available!

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THE TWO KEYS TO WEB SUCCESS

2008-12-04T03:05:00.001-08:00

Author: Charlie Cook

Article: Everyone knows the web is a cost efficient way to generate leads and increase sales, but do you know how to make it work for you?

Yesterday I began to feel like a broken record. John called from a company in Boston that owns 25 storage facilities in 3 states, then Martha called from a web design firm in Austin, and Steve called from a computer networking software firm. All three had almost exactly the same exact question; How could they turn their web sites into profit centers?

There are two key elements to creating a web site that sells. You need visitors, you need to convert visitors to leads and then you need to convert leads to sales. You probably knew this already, but do you know how to put these two elements together to generate a flood of new business?

1. Create A Web Site that Sells Before you can expect to generate a single lead or sale, your web site may need a tune-up. Your site needs to get your prospect's attention, keep their attention long enough for you to get your message across, and motivate them to contact you or buy from you.

When a site visitor sees your homepage, or any page on your site for that matter, you've got at most 3 seconds to get their attention and interest them in reading more.

Your site needs to instantly give visitors a reason to not click to another web site, say, one of your competitor's. Does your website have that kind of stopping power?

Once your web pages have gotten your prospect's attention, you need to engage them and get them thinking about how you can help them and why they need your products and services. Think of this as the beginning of a conversation that they'll want to continue by contacting you or purchasing from you. Look at and read your site from your prospect's perspective; is it engaging?

The next step is to prompt prospects to contact you. The visual elements and marketing copy on your site should prompt prospects to take the next step. Does your site do this?

Once your site is generating hundreds of leads a week, you're headed in the right direction. Now, how will you convert your qualified leads into sales?

The average business loses 80% of sales due to lack of follow-up. To avoid losing sales, give prospects the information they need to trust you, to value your products and services and to remember you. Do these three things and your conversion rates will soar.

2. Pull in Thousands of Prospects If you've got a site that grabs your prospects' attention, engages them and then prompts them to contact you, you're ready to build traffic to your site. There are two primary ways to get prospects to your web site.

Improve Your Search Engine Positioning Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they'll be more likely to find it and visit it.

It's not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site's ""organic position"" in the search engines. The most important are your use of keywords and metatags, and the number of links to your site.

You can improve your sites' ranking in the search engines using a few key strategies that include where and how often you use your keywords and links including our keywords. This involves carefully coding each of your web pages, a painstaking process. The alternative is to pay someone else to do this for you.

While there are thousands of firms that can supposedly put your site at the top of the search engines overnight for a few dollars, don't be duped. This process is long and tedious and the reputable firms take 2-6 months to provide results and charge between 10-15 thousand dollars a year to maintain your sites positioning.

Advertise with the Search Engines For many small businesses, pushing your site's organic position to the top of the search engines can take too long or be too costly. You may want to get more visitors to your site to supplement the traffic you're getting or hope to get. One way to do this is to pay to have your ads appear in the search engines.

Overture and Google's pay-per-click AdWords program are the most effective types of online advertising. I find Google's much easier to use and provides better results, but you should test both.

You can also pull visitors to your site by distributing your articles online, using a blog, and advertising in email newsletters.

Create a web site that uses design and copywriting to engage your prospects, and a distinct strategy to convert them from visitors to customers. Then implement a system to drive traffic to your site and you'll have both lots of leads and sales.

About the author: The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

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E-Z GRO Opt-In Mailing List Techniques

2008-12-03T03:05:00.001-08:00

Author: Shon Christopher

Article: An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door - or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale.

It's hard to count on someone returning to your web site seven times - but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.

The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use - but don't be afraid to think outside the box to sign up folks who drop by your web site for a short visit.

Start with a good reason for people to join your opt-in list. People don't join opt-in lists out of the goodness of their hearts - they opt in because you're offering them something of value. What have you got to offer?

* Get a 10% discount on all purchases over $25 - exclusive to members of our mailing list! * Find out about our newest products through our opt-in mailing list! * We'll keep you up to date on the latest developments in [insert your field here]. * Special discount prices and offers exclusively for members of our mailing list.

Get the picture? You're not saying, ""Hey, can I keep bugging you to try to sell you stuff?"" You're offering a service - ""I'll let you know when I've got good stuff you want to buy.""

Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can't join your opt-in list if they don't know about it. Put an invitation to join your email list on every single page of your site - and make the invitation enticing.

Practice opt-in list building everywhere. Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.

Bribe people to sign up with a free gift. Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.

Offer incentives for referrals.

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Mortgage Leads generated with PPC

2008-12-02T03:05:00.001-08:00

Author: Jayson Brock

Article: Using PPC Search Engines To Generate Mortgage Leads

The fastest and most effective way to start getting quality website traffic to your website is by using Pay Per Click Ads. Two of the most popular PPC (Pay Per Click) search engines are Google Ad words http://www.google.com which are featured on many websites including the monster of all search engines GOOGLE and Overture http://www.overture.com which shows your listings on sites like Yahoo, AltaVista, MSN, and more!

PPC advertising offers you the best bang for your buck. Here is how it works:

You bid on specific keywords or key-phrases to have your ad come up when people search for that specific keyword. For example, when a person searches for ""Refinance"". If the person sees your ad and is interested and they click on it and you simply pay your bid amount.

You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. This does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.

Bids for the top positions vary from pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searches and aim for top 5 for keywords with higher volume searches.

You must be careful though to bid within your means! PPC's are all about conversion rates. For example, if you bid $2.00 per click and get 10 clicks and one mortgage lead from those 10 clicks, this means you paid $20.00 for that lead and have a 10% conversion. This is something you must figure out on your own if you are using PPC's for the first time in order to be successful. If you were to sell that lead on refinancing their home and that lead was $20.00 you and I both know you made a killing! You have to spend money to make money. This is also is true with search engine placement.

Be sure that if you are licensed in only certain states that you bid on state specific keywords. Example. ""Florida Home Loans"" instead of ""Home Loans"". If not you will get tons of clicks for leads you can not use.

Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as precise as possible. Remember you are not looking for ""random visitors"" because you are paying for their click whether they become a lead/sale or not! Try to include the keywords in the subject that not only brings in good prospects for you but also use keywords and descriptions that will thwart ""curiosity seekers"" from clicking on your PPC ad.

You may reproduce or reprint this article if you include the following:

This article is provided by http://www.TheMortgageWire.com - Mortgage Industry News and Marketing Portal.

About the author: None

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4 Powerful Ways To Generate A Traffic Stampede To Your Website

2008-12-01T03:05:00.000-08:00

Author: Jeff Smith

Article: Whether building or growing your online business, you need 3 basic elements to succeed: something to sell, copy that sells it and traffic generation to drive visitors that will buy.

Weakness in any one of these areas can very severely impact your results frustrating you beyond belief.

These 3 building blocks may not be new for you, but I bet that you have tended to think about them as islands, each of which you must master in order to achieve online business success?

ONLINE BUSINESS SUCCESS ECOSYSTEM

Suppose you have spent thousands having a bang-on sales letter written for your business, and you are able to draw some significant traffic to your site.

You'll sell products won't you?

Of course, however, what happens if your product (or the product you are selling) is not of high quality or is not significantly percieved as offering value?

First, you will get many returns resulting in lower profits, additional service fees, additional support costs and possibly losing your ability to take payment online.

Second, a bad sale, even if not returned, will not gain you additional word-of-mouth sales. In a niche market, this means you will certainly miss out on capturing your market. In a mass market, this means you have significantly hurt your chances for successful press, reviews, interviews and low or no cost advertising opportunities.

Third, you hurt your reputation for all other business you want to capture within your market. High equity business build customer value over time by continuing to market additional products and services - typically higher-end over time. By releasing a less than stellar product, you stop your progress dead in its tracks.

So, as you can see, marketing strong, in-demand and differentiated products IS critical to your overall marketing campaign.

To truly move into advanced traffic generation territory, we have to think about techniques that will consistently build momentum and traffic month after month, rather than one-time traffic spikes that cannot be sustained.

This is important background to these 4 leading traffic generation techniques.

GENERATING A STAMPEDE OF TRAFFIC TO YOUR WEBSITE

1. Writing Content: There is no better way to virally spread your thoughts, brand, products and services to a wide audience than developing content. Writing articles, audios, podcasts, blogs, ezines, special reports, rebrandable products, content-rich web pages, are just some of the opportunities that will both bring in new traffic as well as build relationships with your market resulting in more sales and higher value in long-run.

2. Affiliate Program

When I launched my online business back in 2000 little did I realize that within 1-year, over 75% of my traffic and more than 50% of my sales would be generated through affiliates and joint venture partners. Now with over 1,000 affiliates generating consistent, targeted traffic, my business largely operates in a completely automated fashion. I could literally disappear off the face of the earth for the next 6-months and still see very little impact on sales. Obviously, to build an affiliate army, you must own the rights to your own products.

3. Develop Your Own Quality Unique Products

What does product creation have to do with generating traffic? Actually, quite allot. Even if you plan a business model around selling someone else's products, wholesale selling, or advertising revenue, creating your own product is a MAJOR traffic building technique. Creating high-demand products will build your brand, gain you lots of no cost publicity, attract partners and joint venture your way, build word-of-mouth marketing, open up many new channels to generate traffic (Try Amazon, Barnes and Noble, and eBay to start) and can act as a leveraged stream of income for your business

4. Take Your Message To The Street.

Generating a stampede of traffic often rests on your ability to convince the market that you are someone that needs to be checked out and followed. So, focus on building your visibility through Press releases, joint ventures, keynote speaking opportunities, local presentations, teleseminars, seminars, courses, workshops, bootcamps, book reviews, trade shows, podcasts, radio shows and more...

While these are certainly ADVANCED techniques for generating a traffic stampede to your web business, they are not difficult, require no special skills and well within the reach of anyone looking to break out with their web business this year.

About the author: Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/

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3 Success Keys That You Must Use In Order To Build Wildly Profitable Lists That Automatically Bring In Income For You

2008-11-30T03:05:00.000-08:00

Author: Keir Smith

Article: 3 Success Keys That You Must Use In Order To Build Wildly Profitable Lists That Automatically Bring In Income For You

This report is going to do something special for you...

And by special I mean that you're going to be thrilled that you actually took the time to read it.

Why?

Because I'm going to share with you, 3 really cool tips for building highly profitable lists that you can begin using immediately.

Key 1. Stop looking at your subscribers as only someone you can get money from.

A big mistake that opt in list owners make is that they only look at their list subscribers with dollar signs in their eyes. This is a big mistake that's robbing you of hundreds of dollars each and every day..

Want a know how to easily avoid this mistake?

Why not make them your partner...

Yes, I said partner.

Let me explain.

When someone signs up for your opt in list or makes a purchase from you immediately offer them a chance to be your partner by telling them how they can also earn money by giving away the product, or let them give away your ecourse or ebook with your links in them - you can also let them know that they can get their links put into the ebooks and ecourse when they sign up for your affiliate program. By the way, if you don't have your own affiliate program, then you can substitute in one that you have joined yourself and have reviewed before recommending it.

The next thing you can do to turn your subscribers into partners is give them all the tools they will need to promote your product or service as quickly as possible.

I'm talking salesletters, email ads, classifieds, and strategies that you're currently using in your business.

Actually lend them a helping hand in growing their business.

Key 2. Learn how to write killer copy

Now, as much as giving away the tools for your business can be a big business booster, there is a guaranteed way to screw this up. Just try giving away an ebook or ecourse that is poorly written and see how fast your subscribers toss it aside. Your stop watch won't be able to keep up with it.

So the better solution is to simply spruce up your copy. Make your copy so compelling that it's harder for them to say no then to say yes. And you can do that by following my simple can't miss formula for writing super copy.

Copy tip 1. Promise.

Copy tip 2. Picture

Copy tip 3. Proof

Copy tip 4. Push

You want to make a promise to your customer about the results they can expect to see.

For example, ""How to make more money in the next 72 hours then you did all week working for someone else"". This sentence promises to reveal how you can make a lot of money in the next 72 hours.

Next paint a picture of what their life will be like when they begin using your product or service.

Follow that up with proof of your statement. Any facts, studies, or well known authorities you can quote will work fine here.

The push in this case represents your call to action. Tell them how to get your product. How much it costs. Tell them the penalty for delaying their decision.

Key 3. Build your opt in list

Now the last 2 steps will work wonders for you, but only if you have a list to market to.

If there is no list, then there is no one for you to look at making a partner with you.

If there is no list, then you can't write compelling web copy.

So let me ask you then, are you a marketing genius?

The good news is, you don't need to be in order to see that have a list is mission number one in your business. From day one, this should be your number one goal.

Have ever heard someone say that ""the gold is in the list""

They were absolutely write..

Here's how to quickly start building your own active opt in list.

Create a special 3 page report that tackles a problem that your target market is facing. Really put some meaty info in there. Try to give them information that they've probably never heard before. This will create the WOW factor.

Then you can offer it to your market in return for their email address.

You can change the results you're currently getting for your business just by studying these super simple tips and mastering each one until it becomes second nature.

About the author: For more information on HOW TO QUICKLY BUILD HIGHLY PROFITABLE LISTS that bring in profits around the clock without any additional effort from you. <a href=""mailto:mylistprofits@getresponse.com"">Click here to grab your free 7 day ecourse</a>

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Chitika For Website Marketing

2008-11-29T03:05:00.000-08:00

Author: Justin Robinson

Article: Although Chitika has been around since 1993, not many pople were aware of them in the website marketing business, in fact, I myself didn't realize of there existence until I saw people start bragging about how much money they were making of off them, even over Adsense.

So, what's the big deal? You may ask. Well that's pretty simple actually, Chitika has invented a revolutionary ad-type called eMiniMaills. These eMiniMalls are banner sized shopping cart displaying items that you choose by keywords, and you get paid for every click on the ads.

Chitika introduced eMiniMalls in June of '05, but people really started to utilize them quite recently, and started to realize the true power that they held over the common consumer. From most, if not all, reports that I've seen, most people's Chitika earnings have surpassed there Adsense earnings by a large amount, and this is no small feat.

Now that I've made you all aware of how it all works, and true power of eMiniMalls, let's get into the nitty gritty. You'll obviously want to start out with a website, or a blog, in fact, any median will do, and is needed. You'll then want to sign up for an account <A HREF=https://chitika.com/mm_overview.php?refid=justincanada TARGET=""_blank"">here</A>. (https://chitika.com/mm_overview.php?refid=justincanada)

Now that you have an account, you'll want to create the adds that you'll be displaying on your site, this is almost like your creating your adsense ads and the same rules apply, we'll discuss this more a little later. Unlike adsense you can't save color schemes so you may want to write the colors down so you can use them in the future for any other ads.

When deciding colors for your adds, you'll want to try your best to blend them in to your existing website, color wise. It has been proven that those people that have successfully blended there ads into their site via good colors, have has a higher click-through-rate, and thus higher earnings. Try your hand at this and see how it works out. If you'd like an example of how I did the colors compared to my site, you can visit <A HREF=http://superjustin.com TARGET=""_blank"">Super Justin.com</A>. (http://www.superjustin.com).

Another important factor to take into consideration is ad placement, I find that the better ad placement, the better click-through-rate. It's hard to determine which would best suite every site, because every site is different, so you'll want to test this out as much as you can through trial and error. Some key things to consider is that you'll want to have your ads in high traffic areas, such as menus as well as site articles.

In closing, don't forget to use chitika's great referral program after you sign up, and give your friends and relatives, so you can earn money from them as well. Click <A HREF=https://chitika.com/mm_overview.php?refid=justincanada TARGET=""_blank"">here</A> to sign up. (https://chitika.com/mm_overview.php?refid=justincanada)

About the author: Justin Robinson <A HREF=http://superjustin.com TARGET=""_blank"">SuperJustin.com</A> <A HREF=https://chitika.com/mm_overview.php?refid=justincanada TARGET=""_blank"">Chitika</A>

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Copywriting for Sales - Understand Your Audience's Wants and Desires!

2008-11-28T03:06:00.000-08:00

Author: George Dodge

Article: Regardless of what you're selling, marketing or promoting, you have to have a good understanding of your audience before you can create effective copywriting. Without knowing who you're writing for and what they hope to get from the copy you create, your copy might not achieve the desired effect. But if you're creating sales copy, isn't it simple? You tout the benefits of the product or service, and wait for the customers to flock on over, right?

There are many stages to effective copywriting, but knowing what your readers expect from the product is probably the first and most important step.

If you are selling a product, take a minute to consider what your audience expects to gain if they purchase your product. Money is one of the most common reasons for purchases, though there are other - equally compelling - reasons. Becoming more healthy, more attractive and being entertained are other common reasons for purchasing a particular product.

If you are aiming at providing the solution for a particular issue, declare that solution in loud, clear terms. Don't leave your reader wondering if this is actually going to work. You can appeal to a person's sense of the dramatic, but don't overstate. There is a point at which your claims will be discarded as ridiculous, but your copy should run right up to that point.

So does every product have to offer some benefit? Actually, yes, though the kind and extent of the benefit will vary greatly from one product to another. The key to producing effective copywriting is to clearly identify the benefit(s) of the product, then present those in a clear, appealing manner to your reader.

What are some potential benefits? Besides money, health, beauty and entertainment, you may have a product that will make life easier or save time. In today's rushed world, time is a valuable commodity.

Cleaning products are excellent examples of products that meet these criteria. But simply saying that ""this product will make your life easier"" isn't enough. Outline how the product works. If you describe a situation that everyone is familiar with - cleaning the bathroom - and then clearly describe how your product will make short work of this task, you're well on your way to effective copywriting.

Finally, appeal to your audience's sensibilities to complete the sale. For example, if you're offering up the cleaning products, point out how proud the buyer will be when people recognize the super-duper cleaning job.

There's no magic form letter for good copywriting, but following these simple pointers will put you on the right track to creating copywriting that works.

About the Author:

About the author: George Dodge is owner of http://www.CompellingWebCopy.com home of Winning Website Sales Letters where you will discover 757 explosive <a href=""http://www.CompellingWebCopy.com"">Web copywriting techniques</a> guaranteed to skyrocket your online sales and stuff more cash in your pocket - even if you haven't written a thing since high school!

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Put Your Logo On The Map With Promotional Coffee Mugs

2008-11-27T03:05:00.000-08:00

Author: Paolo Basauri

Article: Crazy for Promotional Coffee Mugs

If you're looking for a way to get your logo seen and your business in the public eye, consider investing in promotional coffee mugs. Presented as gifts to clients, or as part of a marketing blitz, promotional coffee mugs can help you in spreading the word about your enterprise. More noticeable than pens, and more universal than golf balls, coffee mugs can be used by anyone, anywhere. While coffee drinkers will appreciate the addition of a new mug to their collection, non-coffee drinkers can use it for tea, hot chocolate or soup. Promotional coffee mugs offer an inexpensive, yet highly effective means of advertising your business.

Personalizing Promotional Coffee Mugs and Glassware

From logos to mission statements, personalized coffee mugs are designed by you and custom made to your specifications. Even if you don't have a business to promote, promotional coffee mugs make great souvenirs of class or family reunions, anniversaries and large scale birthday celebrations. Many suppliers offer photo transfer services that allow your logo and/or images to be permanently affixed to a variety of coffee mug designs. As they are generally purchased in bulk quantities, promotional coffee mugs are extremely cost effective and are adaptable to most budgetary constraints. Don't let the competition edge you out, get a head start by distributing promotional coffee mugs today.

Styles, Shapes and Sizes - The Variety of Promotional Coffee Mugs

Personalized coffee mugs to advance your business or cause can be found in an abundance of styles and several materials. Whether you're looking for an acrylic travel mug with a spill-proof cap, a standard ceramic mug with a high gloss or matte finish, or an elegant glass mug with your logo etched into its surface, promotional coffee mugs are available to suit your taste. Specially sized jumbo coffee mugs in flared brim and signature coffeehouse styles lead the current trend in coffee cup promotions. Glass mugs in the traditional pint or Irish coffee styles are also very popular. If you're on a budget, standard ceramic or acrylic promotional coffee mugs can be a wise choice. Basically the number of options you have for color, size and style is virtually unlimited and subject to your own personal preferences.

Where to Find Promotional Coffee Mugs

The best place to look for high quality, low cost promotional coffee mugs is on the internet. Many printing and business gift companies provide all the information you need to know about ordering, shipping and designing promotional mugs right on their website. Mug designs are implemented with your customizations and shipped directly to your home or business. Using the internet to shop for promotional gifts allows you the freedom to browse a wide selection of options in a short time period from the comfort of your home. If you want to get the most publicity for least amount of money, promotional coffee mugs are the choice for you.

About the author: Paolo Basauri is an expert author who writes for http://www.personalizedcoffeemugs.org/

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Marketing Niches, Is it for You?

2008-11-26T03:05:00.000-08:00

Author: Fred Farah

Article: In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong, solid market, the choice of niche products must ultimately complement your website theme. It is this way that you can generate a specific market for the niche product you are trying to sell.

--Interesting Side Note--

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It's the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or population holds is the one responsible for dictating the ability of the species to survive. It is the one which determines whether an organism or a population will perish or thrive.

--End of Side Note--

Niche marketing is the process of finding market segments that are usually small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.

Illustrative of this is the fact that the quality of the product or service sold will deliver customer satisfaction and, consequently, customer loyalty. The result is profitability derived from a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique, ""one-of-a-kind"". Here one is not forced into the lion's den and made to compete against established marketers. You can occupy a strong and secure position that ultimately wins you a real place in the market.

Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be understood about this type of marketing is the specific niche business that you are going to be involved in. It's important to know everything about your chosen niche. Learning the tricks of the trade is one of the things that you can do to make it prosper tremendously. In effect, you should become an expert.

Being able to reach and target your niche market is a serious consideration to make. To do so, you should know the exact phrases that people use when searching for information about your niche. There are tools to help you determine the type of keywords that should be used in your web pages. Targeting the right keywords does a lot in making your business successful.

It's also important, accually necessary, to determine the potential of a niche before everything else. It's a must to save all the time and effort that might be wasted if you ""put the cart before the horse"".

Building a niche marketing site that proves to be profitable, and determining the appropriate marketing approach, can only be achieved after a potential customer demand is identified.

Niche marketing: can you make money online with it? Those who have experienced it will answer in the affirmative, because it fills a need by catering to selected markets. Through niche marketing, and by building multiple niche businesses, you will succeed in the online business world.

About the author: Fred Farah

Best Affiliate Products

and Niche Market Strategies for Maximum Profits

<a href=""http://www.bestaffiliateproducts.com/nichemarketing.html"" target=""_blank"">Niche Marketing at Best Affiliate Products</a>

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Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign

2008-11-25T03:08:00.000-08:00

Author: Susan Friedmann

Article: One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee's mind. After all, if a visitor can't remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, that's harder to do than the negative equivalent.

Which brings us to humor. People love to laugh - and they like other people to laugh with them. Witness the almost constant flood of jokes and cartoons that flit across the internet: Proof that humor cannot be stopped. You'll often find that people go out of their way to remember great jokes, where they'll never, ever stop to jot down the details of an eye-catching graphic. This makes humor an invaluable marketing tool --if you can make it serve your corporate objectives.

Some of you are dismissing this idea out of hand. ""There's nothing funny about my product!"" I can hear you saying. Well, what's funny about rental cars? Beer? Car insurance? None of these items are inheriently funny, yet companies in all three sectors have effectively used humor to fix their products in the public eye.

It is important to remember that your trade show campaign should be fully integrated into your marketing plan as a whole. If you are using humor in your television and print media, bring it to the show floor. However, if you are known as a stoic and conservative company, playing for laughs at the convention center will fall flat. Consistency in corporate image is key.

What can we learn from companies that have successfully used humor? There are four key lessons.

Avis Rental Cars ""We try harder"" campaign centers on humorous scenarios highlighting what would happen if a rental car company wasn't willing to go the extra mile. They film ridiculous situations, such as an attendant handing out books to customers waiting in long lines, and contrast them with the bright, efficient service a customer could expect from their company. It gets a chuckle - but you'd better believe that when a weary traveler is eyeing the rental car company kiosks at the airport, an image of that book-toting attendant flashes through his mind.

Key #1: Exaggerate the norm.

Contrast exaggerated examples of industry 'norms' with how your company excels. A restaurant chain that serves large portions could highlight the much smaller servings to be had at the competitor's. Wendy's did this very effectively with the ""Where's The Beef?"" campaign in the Eighties. Be careful not to explicitly or implicity identify your competitors, or you'll be hearing from some very angry lawyers.

Remember the Budwiser frogs? How about the lizards? Or the donkey that wanted to be a Clydesdale? Each of these campaigns was phenomenonally successful, yet only tangentially related to the product at hand. Each approach was slightly different. Frogs croaking Bud - wis - er can be inheriently funny, especially if you've already had a few brews yourself. It also appealed to the coveted young drinker demographic, as studies have shown an intense brand loyalty among drinkers, generally established in the early twenties. The lizard campaign capitalized on the wry, sarcastic humor enjoyed by Budwiser's target audience. The donkey campaign tied into the traditional Clydesdale imagery, a strong if staid marketing tool.

Key #2: Know your target audience.

Jokes that appeal to one demographic may not work with another. Gen Y shoppers have especially sharp funny bones, and may appreciate dry wit. Tie in your classic marketing efforts whenever possible.

Geico and AFLAC have recently done very well with their talking animal ads. By using the same animals over and over to reinforce the marketing message - after all, that poor duck could surely use some disability insurance of his own by now! - both companies have created a brand awareness second to none. Ask the random person to identify a disability insurance company, and chances are that they'll tell you about AFLAC. Ask them about another disability insurance company, and you'll be lucky if they can name even one.

Key #3: Create a character.

Create a 'character' as part of your brand image. This character should show up EVERYWHERE - including television commercials, on the literature you distribute at the show, in your signage and graphics, and potentially as stuffed animals. The Serta Sheep toys have taken on a life of their own, and each and every one of them goes out with the company name blazoned on the side. That's humorous marketing at work. Consumers buy these secondary products because of the laugh-factor, and bring a constant advertisement into their home. The influence on subsequent purchasing decisions may be minor, but it is in fact there.

Humor can be a great way to convey your marketing message. Geico has done this very well with the ""I saved money on my car insurance by switching to Geico!"" series of commercials. Exercise equipment salesmen, politicians, animated characters - all have been pressed into service to recite those ten words. Using different settings keeps the audience engaged, while constant repitition drives the message home.

Key #4: Repetition counts.

Remember, consumers need to hear a message at least six times before they'll recall it easily. The trick is to keep the presentation fresh while the message remains constant.

Comedians world-wide will tell you that humor is a tough business. It's hard to tell what will make one person laugh and another roll their eyes in disgust. However, if a joke falls flat for a comedian, they simply move on to the next joke and keep moving. If you've invested tons of time and money in your humor campaign, you need to know these three things:

1. It must be funny. Test the campaign on objective people. Lots of objective people. If the majority laugh, you're golden. However, if less than half the people get the joke, drop it.

2. It must be quick. There are great funny jokes that take half an hour to tell. That's nice. Inflict them on your relatives or when you've got a whole room full of trapped subordinates. Customers aren't going to give you that much of their time. You've got half a minute tops to get them laughing.

3. It must reflect well on your company. Ethnic, racial, sexual, and gender based humor has absolutely no place in the corporate world. Perceived slurs - even if they are made in the guise of a joke - will travel around the world as fast as the internet can move, and suddenly your company will have all kinds of attention they don't want.

Laughing is a lot of hard work, isn't it? But once you've found the right balance, you'll have an advertising campaign that will draw the crowds into your exhibit - and more importantly, toward buying your products and services.

About the author: Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: ""Meeting & Event Planning for Dummies,"" working with companies to improve their meeting and event success through coaching, consulting and training. Trade Show Marketing by ""The Trade Show Coach"" - Susan Friedmann, CSP. For a free copy of ""10 Common Mistakes Exhibitors Make"", e-mail: <a href=""mailto:article4@thetradeshowcoach.

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:: 14 Blazing Internet Marketing Tips ::

2008-11-24T03:05:00.000-08:00

Author: Michel Richer

Article: To make money on the internet you need an effective marketing plan.

So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales.

1) Banner Advertising

Although many marketers already know about the pay-per-click search engines, very few are purchasing guaranteed banner click-thru's that are available on hundred's of sites.

Look for sites that cater to your target market and look for, or ask for, their advertising rates. Slowly but surely most of the sites that sold banner impressions are starting to offer performance advertising in the form of pay-per-click.

2) Write articles

Writing Articles is an excellent way to promote your website and best of all you can get recognize as an internet business expert.

This is very easy to do, for people that don't know how to write real good yet look at other articles to get good ideals (Don't steal them). After you write a article insert a link to your site and there you go.

If you don't know what to write. Just write what you know best. You must have some knowledge or experience in one domain. Don't you ?

You can submit your article to ezine or article directory like : http://www.articlecity.com

3) Exchange links

Exchanging links is one of the best method for getting web site traffic and ranking higher with search engine When you start a site you should exchange many as possable links with sites that are RELATED to YOUR site. Search Engine's robots are eager to find new links and fresh information.

4) Mailing List

Having a mailing list can bring wonders to a web site, not only will it help bring old visitors back , but they will send the newsletter to their friends (If they like it).This is like gold for you. The only real purpose for a consumer website is to capture leads and to sell products. By leads I mean e-mail addresses.

You want to build up a customer list and then you want to work it repeatedly. Send out a monthly e-zine that offers FREE valuable information and mentions similar products they may be interested in. They may see something that a friend of theirs will want to buy from you.

5. Search Engine Optimization

It is no secret that search engines are the number one traffic generating method for driving visitors to web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.

Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites.

6. Pay-Per-Click

It is good to get traffic but it is even better to get sales. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many cases, pay-per-SALE advertising is a better choice. With pay-per-clicks, you may or may not make sales.

With a pay-per-click program, there's very little or even NO risk. You only pay when you make sales. Affiliate programs and joint ventures are examples. Set up deals where you pay only for each sale.

7. Free online forum.

The forum can be on any topic that they are most interested in. One forum can be about ""Online Business"". Another forum can be about "" Joint Ventures"". When people join those forums, make sure that they need to come to your site first and log in from there, if they want to log on and post on the forum.

8. Give Something For FREE

FREE Ebooks or Software is a good way to bring on visitor and to keep them at your site Visitors like to receive free offers. Entice your visitors with freebies and have them coming back for more.

9. Postcard

Simple low-cost postcards have become a valuable internet business tool for modern marketers. They can produce a wave of traffic to your web site or a flood of high-quality sales leads.

10. Market Statistic

You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.

11. FREE Advertising

There is alot of FREE Advertising on the Internet. There is Classified Ads. FREE For All Pages (FFA), Ezine, Article Submission and Newsgroup of course and many more.

12 . Blogging

Blogs are a relatively new and popular way to publish content on the Internet. They allow the blogger to publish content veryquickly AND get feedback from the people that read it. Because they are new and content is created regularly, search engines love indexing them - and if search engines love them, you should too.

13. Real Syndicated Content

RSS marketing is a tool used by many on the Internet to deliver articles, advertisements, emails, customer support responses, ezines to clients and potential clients. It is also a good way to rank higher on search engines and traffic from different websites with RSS.

14. Press Releases

A press release is a public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.

You should write on news about your business. Don't make your release a sales letter. It will get banned.

Search engine adores press releases. They are food for them. A good press releases can bring thousand of free visitors to your website.

***************************************************************** ***

PERMISSIONS TO REPUBLISH: This business article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author's resource box with live website link.

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About the author: Michel Richer, The Internet Business Specialist Can Help You Build A Successfull Internet Business That Can Generate Massive Profit !!! So Start Your Own Internet Business for FREE >> Visit Now :: http://hombyz.com/homebusiness.htm

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Foundations of EMarketing

2008-11-23T03:05:00.001-08:00

Author: Dan Jondron, Advanced Digital Strategies, LLC

Article: OK, I'm hot. I'm not complaining because back in the winter when it was the very opposite of hot, I swore I wouldn't complain when it got hot. The fan on my computer seems to have a brain of its own and it is humming away at an unusually fast pace. I think the computer is hot.

So why oh why would want to be reading an article about eMarketing in the aftermarket? It gives you an excuse to put your feet up on the desk, sip that iced tea and learn something that can move your company forward in the branding and marketing arena at a very low cost. When your boss sees the increases in requests coming off the 'Net and he knows he didn't have to add bodies to the budget, he will think you have been working very, very hard. That's a good thing.

A couple of weeks ago, I was asked to lead the eMarketing Panel at the Aftermarket eForum in Chicago. Some of the information herein was to be presented there, but due to scheduling and time conflicts, I had to move through it pretty quickly. So, if you attended the eForum and missed out, here's your chance to catch up.

Let's skip right to the goodies, now. Our project for today is foundational. If you haven't already done so, (and you probably haven't) you need to create a spreadsheet. Don't fret, there isn't any math involved. This spreadsheet is the basic tool you are going to use to track two things for the rest of your eMarketing career, Search Engine Optimization (SEO) and Pay Per Click (PPC).

Do this.

First, write a list of all the key phrases that you can think of for your product mix. Let's use my favorite as an example; Sparkplugs. Your key phrase list would consist of thing like spark plugs, sparkplugs, spark plug, sparkplug, Honda sparkplug, igniter, iridium spark plug, iridium sparkplug, etc. In the first column of the spreadsheet, enter all of these key phrases. Note that I have included sparkplug as one word and as two words.

Next, Set up an account at Overture.com. This is a part of Yahoo! and is actually now called Yahoo! Search Marketing. You can use your own credit card for this if the boss is out of town, because we aren't going to spend any money with it. We are going to use it to track down some additional key phrases and get the numbers of actual searches per month for each of these key phrases. Once you are in and have established an account, go to keyword tools and start entering your brainstormed key phrases one at a time. The Overture key word tool will tell you how often searches are performed for your key phrases and suggest additional key phrases. Add the additional ones to your spreadsheet. In the second column of your spreadsheet enter the number of times per month that each key phrase is searched for.

Finally, Create columns to track your rankings on some of the search engines. There are a number of tools available that you can use or you can actually go to each site and type in the key phrase. I like www.googlerankings.com, where you can enter up to ten key phrases at a time and check them against, Google, Yahoo and MSN. This does take some time. Each search is about 20 seconds or so. You will need to get your Google API number to do this. Go here to get that puppy, https://www.google.com/accounts

You are going to check your rankings on each of the search engines you choose. See the example below: Key Phrase Searches/Month Google Yahoo Google Yahoo 1/05 1/05 6/05 6/05 NGK Spark Plug 3862 3 5 2 5 Performance Plug 4190 0 0 0 0 Honda Sparkplug 5583 0 0 23 0 Champion Spark Plug 5600 2 0 1 1 Oxygen sensor 6325 0 0 0 0 spark plug 10456 16 0 14 10

These are clearly important key phrases for this business as evidenced by the number of searches/month being performed for each. In the example above, you can see that through a combination of great SEO, appropriate Pay Per Click and a bit of luck that we moved up 1 point for ""NGK Spark Plugs"" over the five month period at Google. We went from non existent to first at Yahoo for ""Champion Spark Plug"", climbed two points for ""spark plug"" at Google and also did very well for the same key phrase at Yahoo.

Again, these charts are the foundation for everything you do. If you want to build traffic to a number of different websites that you own, then you need to build a sheet for each website.

Some 75% of users will find your websites through directories and search engines. That means they are going to type in XM Radio or Running boards, as in our previous example or motor oil or whatever and then click on one of the results that are presented. If you have done your Pay Per Click effectively (look for the PPC article in a future installment or go to www.digstrat.com and view the PPC Webinar I did for SEMA in June), at least you can be guaranteed of a presence in the paid results. But what about the natural search results?

In May of '04, a Search Engine User Attitudes Survey by iProspect indicated:

*60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural search result over paid search advertisements as the most relevant on a sample query. We can't ignore 60+ percent of users, so how can we work to make sure that we show up as high as possible on the page in the natural search results for our chosen key words? It all starts with measuring, as in the spreadsheet example above. The folks at Lund International says, ""If it's worth doing, its worth measuring"" (I have that from a very good inside source, who shall remain anonymous).

Basic Search Engine Optimization Search engines vary in the way they use the information on your website to rank your pages in natural search results. Google, for instance, no longer uses Meta Tags (see below) to determine relevance. Most other search engines still do. Let's keep this simple by talking about the 3 most important SEO issues.

End Advertisement Page titles. What does it say in the blue bar at the top of your webpage? The title tag is an important way that search engines determine the relevance of your website to a particular search. The earlier the key words appear in your title bar, the higher your ranking (generally) for that key word. If your title bar says, Welcome to the fantastic website of Wingding Industries, maker of all kinds of tail lights for your car and truck. Then your title tags are optimized for the words ""Welcome, to, the, fantastic"" and not much else. Use your keyword master spreadsheet to position your important keywords toward the beginning of your title tag. If tail lights is your important keyword, then try ""Tail lights for your car and truck made by Wingding Industries"".

Meta Tags. Despite the fact that Google no longer uses Meta Tags to determine relevancy to a particular search, almost all of the other search engines do. In your web page code there is an HTML tag called, ""Meta Tags"". This is an area of the code where you can list all of your important key words or phrases, thereby increasing the possibility of a higher position when someone searches on those words and phrases. It is recommended that you don't use a particular key word more than 3 or 4 times as you will be penalized by the search engines for trying to spam them.

Content. Content has become increasingly important for a number of reasons. First, it is our belief from monitoring all of the various search engine commentators that key words that appear high on the webpage in text format are utilized by the search engines to determine relevancy of the site for those key words. In other words, if you are a site whose important key words include sparkplugs and oxygen sensors, that those words should be used in the text that appears near the top of your web page.

Secondly, the more content you have about a particular subject, again let's use sparkplugs as the example, the more relevant the page actually is to the person searching for information about sparkplugs. Your site will gain in popularity among those looking for sparkplug information and will therefore be ranked higher by the search engines when they display results for sparkplug-related searches. This is true for content that in the form of chats, forums and blogs as well.

This brings up the point that the popularity of your website also plays an important part in your search standings. The more popular your website is for a given topic, the higher your listing will appear on the search results page.

One further point about search relevancy. It is a process. If you do a really great job on your page titles and meta tags and provide valuable content for a particular topic, over time, your website will continue to rise in the search results. Success begets success for search results ranking.

Let me mention one further idea. You can't rank highly for a huge amount of diverse keywords, but you can build web pages targeting a specific topic. If you sell Sparkplugs and Oxygen sensors, you might want to build a set of pages devoted to sparkplugs and a second set of pages devoted to oxygen sensors. You can build these within a single URL or develop separate URL's for each topic.

Next quarter (I hope it doesn't take me that long) we will take a look at how to stay top of mind with our customers through an almost free little trick called email Marketing.

COMMENTS AND CONTRIBS: If you want to write an article on emarketing or traditional marketing strategy, and share what you know with over 3,700 folks in the industry, feel free to submit it to danj@digstrat.com. We will consider all appropriate submissions. If you have comments or corrections on anything you have read herein, submit it to the same email address, and thanks.

Dan Jondron, President of Advanced Digital Strategies has over 20 years experience working with companies in the Automotive Aftermarket, including Fortune 500 companies. Dan first logged onto the 'Net in 1973 and took a group of companies public on the NASDAQ (OTC:BB) in 1999. He has been teaching eMarketing and Technology topics in Japan, Australia and across the United States and Canada for SEMA, other trade organizations and private companies since 1995. ADS provides eMarketing and Technology-related consulting services in the Automotive Aftermarket and other industries for companies large and small. Contact Dan at danj@digstrat.com visit the website at www.digstrat.com or call 719-845-0021.

By the way, Yahoo!, Google, MSN, NGK, Champion, Lund International, Overture and Honda and their respective logos are trademarked names and logos of their respective owners (in case someone was wondering).

About the author: Dan Jondron, President of Advanced Digital Strategies has over 20 years experience working with companies in the Automotive Aftermarket, including Fortune 500 companies. Dan first logged onto the 'Net in 1973 and took a group of companies public on the NASDAQ (OTC:BB) in 1999. See rest of bio at end of article.

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Discover The Ultimate Business Model

2008-11-22T03:05:00.001-08:00

Author: Bryan Kumar

Article: Discover The Ultimate Business Model By Bryan Kumar

If you've been exposed to any of my products or articles, you probably know that I love to simplify things as much as possible. I also love to systemize, automate, and multiply whenever the opportunity presents itself. Autoresponder Maximizer is a good introduction to my methods and my mindset.

Let's talk more about systemizing and how we can get more done by doing less...

What would you do if you had the ultimate business model in your hands right now that could make you a lot of money - without a lot of work? A business model that you could set on complete autopilot and unleash it to the world so you could generate a continuous cash stream - on autopilot?

Would you use that business model if you had it in your hands right now?

I sure hope so because I'm going to share that model with you in this article. It really is the simplest, easiest, and the most low-effort system that exists.

I'll reveal this incredible system to you in a minute. But, first...

You've probably heard the popular phrase ""The money is in the list"" before, right?

And, if you've been involved in marketing for a while, you may even be tired of hearing it by now.

Don't worry, that's not the business model I was talking about earlier ;-)

However, the fact remains that if you follow the above advice on ""lists"", you would do very well with marketing. No matter what business you were in.

If you can focus on building your own targeted, responsive list and then continue to sell to that list, you wouldn't need to do much else. You really wouldn't.

The reason is simple. The most challenging aspect of business is to ""acquire a new customer."" Getting the customer to buy from you for the very first time can be quite challenging. However, once you've acquired that customer, getting him to buy from you a 2nd or 3rd time is much, much easier.

And the smart marketers have realized that the quickest and easiest way to double your income is to sell to your ""existing customers"" a second time!

Every successful business has understood and mastered one basic principle. That principle can be summed up in two words: Repeat Business.

Pick any major business name: Microsoft, Walmart, McDonald's . . .

The reason behind their success is repeat business - the simple fact that most of their customers are repeat buyers. Sure, they get new customers as often as they can. But the majority of their business, and profits, come from repeat buyers. These businesses depend on their existing customers to earn consistent profits.

And it's no surprise that the number one reason most businesses go out of business very quickly is this...they don't take care of they existing customers. They don't build a relationship with them, and they definitely don't sell to them more than once.

Just about every business you see, either online or offline, is so busy finding ""new"" customers that they forget about their existing customers.

You want to know what the biggest marketing secret on the planet is? This is it. This is the biggest secret. It's not coming up with new marketing ideas or trying every new marketing twist that you hear about, or running after every new marketing manual that hits the web promising to teach you a new marketing trick.

The secret really is no secret these days...

Repeat Business!

That's the secret to business and marketing success!

One of the most powerful things you can do to build your business and make a killing in profits is to sell to the same customers over and over again. There's nothing wrong with finding new customers, as long as you continue to sell to your existing customers! That's where the real money is.

It's a simple strategy. It's a powerful strategy! And it works very well for me and for many other marketers. Having your own responsive ""opt-in"" mailing list allows you to use that strategy.

But . . . what if I told you that there's something even better?!

What if I told you that you could sell to a customer just once, and earn a profit every single month, for many, many years - maybe even for the rest of your life?!

And what if I told you that you are not limited to the number of customers you can sell to? That means that if you were to sell this to 100, 1,000, or even 10,000 customers, you would earn a profit from each of those customers every single month, without having to lift a finger to do any additional work?

Well . . . believe it or not, a business like that exists! And you can be a part of it so you can claim your share of the profits right now!

Now, you will still need to find your customers. That goes without saying, and you're probably doing that right now anyway. But the beauty of this system is . . . that's all you have to do!

Everything else is done for you! The product, the selling, the follow-ups, and believe it or not, even the customer support is taken care of for you!

That leaves you with a lot of time and energy that you usually would have spent on doing the above tasks. With this model, you can use all that saved time and energy on getting more customers and increasing you cash payments every month!

The Ultimate Business Model

What could be better than selling to a customer a few times a year? Selling to the customer every single month!

What could be even better than that? Having your customers pay you every single month without your having to ""sell"" to them every month!

That is the ultimate business model!

The structure of this ultimate business model is simple. It includes a product or service that customers want and are willing to pay for, not just once but every single month!

That means you sell to the customer just once and get paid every month for as long as that person remains a customer.

And because someone else takes care of the product, the selling, the order fulfillment, the customer service and the repeat sales every month, you are freed from those tasks so you can concentrate on getting more customers and increasing your monthly profits!

Again, the main reason this is such an amazing system is this...

You do the work only once, and you get paid for it indefinitely! Now that's what I call ""doing less and getting more!"" A lot more!

I once heard actor/comedian Chris Rock say something very interesting. He was asked why he was working so much lately. His response was that he was busting his butt right now so that 5 years from now, he would have enough money to just sit on his butt all day!

Now, there's a smart man. Because he understands one simple concept...""You reap what you sow!"" Your future is created by what you do today, by what you do right now!

I have a feeling that someone like Chris Rock will probably continue to do what he's passionate about for many, many years. But what he said above does make sense, doesn't it?

Who wouldn't like to work for a short time and then continue to get paid for the work you did months, or even years ago?

That's the opportunity you have in front of you right now.

I hope you will take advantage of it like I and many other people have.

If you think the mailing list strategy is powerful, just wait till you get a taste of what these residual businesses can do for you!

There are many you can choose from. I, personally, have found the best ones that work well for me. If you'd like to learn more about that and other powerful marketing strategies, just get the fr.ee report mentioned below...

There's nothing like doing the work once and getting paid indefinitely!

Check them out. You'll be glad you did.

To your success!

Bryan Kumar

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Home Based Business and Internet Marketing

2008-11-21T03:05:00.000-08:00

Author: Christopher Smith, B.B.A., J.D.

Article:

Owners of home based businesses that are trying to make a living working from home know the difficulties of Internet marketing, getting their web page noticed on the Internet to increase traffic, and ultimately increasing revenues. Many people blindly pay significant sums of money for advertising. Others do not have an established advertising budget, and may not advertise at all. Both of these extremes are detrimental to your business. The good news is that marketing your home based business does not have to be difficult.

There are many ways to market your products and services. Some of those methods can be costly, but many are inexpensive and effective! There are many effective methods that are essentially free. Spending a lot of money on marketing is not necessary and is often wasteful.

If you have no money to spend on advertising, you need to do two things if you want to have a realistic chance of succeeding in your business. You must become diligent about searching out all the options available for free advertising. There a many such opportunities, but they do tend to require an increased effort on your part. Secondly, you must create a marketing budget so that over time you can establish a paid marketing campaign.

When it comes to advertising, there are many options available both online and offline that will help you spread the word about your website, products and services. By ""getting the word out"" your objective is to increase traffic and revenues.

Offline venues offering potentially free advertisement include local newspapers, television stations, radio stations and the like. Often times these media outlets are looking for new local businesses to highlight in their business sections and/or discussions. This potentially free advertising is something you can cash in on immediately. Another tactic is to place your URL on all printed material you use in regard to your business whether it is stationary or a free gift. Having your URL out there will help people remember your address and will increase the probability that they will visit your site and see what you have to offer.

Before promoting your URL, make sure your web page is professional and accommodating to your potential clients. The checkout process should be easy, convenient, and secure. Using a payment system like PayPal is a good choice for many home based businesses, as it is quick and easy to configure for most any website and allows for a variety of payment methods in many different currencies.

Advertising online also does not have to be expensive. A reciprocal link agreement can be arranged with other sites that have related content. In exchange for placing a link for the other site on your web page, they place a link to your site on their page. Submit articles to newsletters and online ezines. Allow the publishers of these newsletters, ezines and websites to publish your articles in exchange for including a resource box with your information, including a link to your site. As your business and revenues grow, your advertising budget can grow as well to fuel further growth.

As long as you are creative and proactive you can grow your home business, grow your revenues, and keep your advertising budget to a manageable sum. Get creative and remember that the objective is to tell as many people as possible about your web page. Make sure your URL is visible to as many people as possible in as many places as possible. As you do, traffic, referrals and ultimately purchases will increase.

About the author: Christopher L. Smith, B.B.A., J.D., is an attorney, author, e-zine publisher and Internet business owner. For more information about prospering from Internet related businesses, be sure to visit Mr. Smith's website at http://www.cashflow-creator.com and subscribe to his newsletter.

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Mortgage Leads and Mortgage Lead Management Systems

2008-11-20T03:05:00.001-08:00

Author: Jayson Brock

Article: Mortgage leads come in many formats and from many different channels. Most mortgage branches buy mortgage leads from different mortgage lead websites, marketing companies, and in house websites. The one thing that most offices are missing is a central point of control that maximizes the revenue potential of sales leads.

The fact is that only about 65% of leads are worked to the fullest extent. Many factors such as turnover & poor time management limit the potential of mortgage leads. Leads generated from any channel can be lost in the shuffle leaving revenue on the table. Drive up your ROI!

From research we have found the key points that most need in a mortgage lead management system - Check out some below!

Multiple lead format uploads and channel allocation - This feature allows you to upload leads from different mortgage lead vendors, and different in house channels by creating an upload template for uploading leads to the system.

Mortgage Lead Distribution - Upload leads and distribute to all or certain users. Redistribute leads to active users when deleting a current user.

Mortgage Lead Tracking - Inbox displays new leads assigned from admin/manager that are to be called as new leads. User can then assign call back dates, track closing dates, keep contact notes, and more!

Automatic Emails - Once a lead is added to the system, dropped from system, or set as closed the system will send an automatic email custom created by the admin/manager to each lead. This assures professional contact and follow up to all your borrowers. This email is managed by the admin and can be edited or turned on/off at anytime.

Reporting - Reporting is key to any business owner and will really track the production of employees and your mortgage lead channels. Some sample reports are new leads, leads dropped, leads closed, leads by state, leads in processing and with features to track all this by what channel or lead vendor.

Security - A highly powerful SSL and private bullet proof hosting by Red Hat Linux is the backbone of the system. This assures no data sharing or possible entries into your account.

Calyx Upload Template - Saving your lead to your pc in a Calyx upload template will allow you to upload your lead right to Calyx Point.

Mortgage Calculator - Discuss 3 loan scenarios online with the on the fly data. Compare 3 products to see what is best for the borrower.

Key Points to a Good Lead Management System!

Track employee performance with real time tracking and reports

Get true reports and ROI for all your mortgage lead sources Easily upload leads from all your mortgage lead channels

Assign leads automatically upon upload or manually each morning

Know your investment in Mortgage Leads is paying off and working for you

Enjoy less stress, relaxation and trust in your business operations

Generate more referrals and repeat business with excellent customer service

Close up to 20% more mortgage leads each year with a good lead management system

Along with this feedback we looked into several options online and found 3 Good choices available for the Mortgage office manager or Branch manager.

http://www.Leads360.com - Good site with a lot of features - A little complicated to use from our view and expensive.

http://www.LeadROI.com - Very similar to the Leads 360 site with same features and we found this option to be very expensive - Over $12,000.00 a year for 50 users and it goes up as your staff grows.

http://www.LeadApp.com - Does all the things that the Leads360 and LeadROI system does expect distribute leads with out actually logging in - LeadApp.com is set up where you have to log in upload leads and hit a buttom to distribute at one time or you can do manually based on Loan officer strengths - Very affordable at $5995.00 for a Lifetime license and as little as $2995.00 per year.

About the author: Jayson Brock - BrokerTrends.com (coming soon) tracking new marketing tools online.

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How To Use Google's Formula For Success, To Write Your Most Powerful Sales Copy Ever!

2008-11-19T03:05:00.001-08:00

Author: Craig Garber

Article: Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?

It is, and today I'm going to let you in on the very powerful secret they use, so you can do exactly that.

Let me start by sharing a little story with you.

A while ago, Eric Schmidt, the CEO of Google, responded to a comment made by another exective who was asking how to foster a sense of innovation in your IT staff, without letting them run wild.

Schmidt, who is a very sharp guy, said... actually...

""We prefer to let them run rampant!""

He then explained, ""The most clever ideas don't come from the leaders, but rather from the leaders listening and encouraging and kind of creating a discussion -- wandering around trying to find new ideas.""

In fact, Google encourages their engineers (the geeks who come up with all the new ""Google Tricks"") to spend 20% of their time on ""something of the engineer's own choosing"".

Presumably, this doesn't mean downloading porn, but instead, Schmidt wants them ""focusing their efforts on ideas not directly related to their main business, but that will lead to new discoveries.""

Now if you can adapt Google's esprit de corps to your mindset when you're writing sales copy, then very compelling and mighty things will come out of it.

See, one of the biggest frustrations you're probably running into, is you feel what you're writing, doesn't make sense, and won't necessarily work in your sales letter.

Well, I've got news for you: Get it out of your system and write it down anyway, because...

It Doesn't Matter!

What you need to do is to unplug yourself from your traditional every day thinking, and like the Google engineers, letting your mind run rampant.

Who cares what you write down on your page?

The only thing that counts is what's left after all your editing is done, anyway.

Right?

So write as fast and as furiously as you possibly can.

Some of what you're putting down will be great!

And, a small portion of it will be useless.

But that's O.K. -- you're going to get a lot more ideas out of yourself doing things this way, than by trying to get it ""just right"", your first time out of the starting gate.

Just get out there and start writing -- you're going to come up with something much better than you would doing it ""the old way"".

The truth is, I love writing... but... I hate editing.

And if I was so good straight out of the starting gate, this simply wouldn't be so.

But, I'd rather finish the RACE first... then merely winning... one single lap.

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

About the author: If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com

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Online Marketing Your Security Risks And Prevention

2008-11-18T03:05:00.001-08:00

Author: Michael Keenan

Article: As an online marketer my computers security is always in the back of my mind. My computer is the heart of my business, so keeping it safe should be prioty number one. Although sometimes it does slip to priority number two, which could as a result have a devastating effect on both myself and my customers. So this is a gentle reminder to be really aware of your online security. Ask yourself the question, Do you have a firewall? Do you have antivirus? Do you have antispyware software? You have...fantastic. You haven't got all three protectors then start too panic just a little. However there is an easy solution.

Visit expert websites such as Microsoft etc www.Microsoft.com and view their online security sections. There are amazing resources available offering full expert advice and links to applications and scans that will help you patch all the gaps in your computers security.

I am quite aware of Internet security issues at most times, but lately have been a little lazy when it comes to important issues, like keeping all of my security applications fully updated. What brought my attention to this issue was the current threat, the 'Sober' virus, although a medium risk it is still a threat. It is just one of hundreds that have appeared before and that will appear again in the future in many different forms. The pointer of this current threat for myself, started as usual by getting emails with attachments, addressed from such sources as the FBI and Paris & Nicky Hilton. From experience of virus threats before, I deleted then instantly, even though it was so tempting to open them. But resisting the urge, they were instantly deleted. Then I checked all of the current virus threats doing the rounds, and there the information instantly was before me. Had I opened those emails, the result would have been, that my full email list would have been sent out too, with the virus attached, thus replicating the ongoing effect of the virus. And secondly it would have turned off all my computers antivirus protection. Such are the penalties and the effects of opening a simple email attachment from someone whom I did not know, which may have had as a result, a devastating effect to my whole computer system and online business activities.

There would have been no excuse for myself if this result had of happened. Because there is no valid reason or excuse on the planet available at all for me to not be aware of security issues. The range of information and software available to combat any security problems are readily available and mostly free. Ad-aware as one example combats spyware and adware and is available in a free version. Zonealarm is another example which is an Internet firewall and is available also in a free version. And most antivius companies offer free trial versions of their software as well. All of these company names given are as a guide only, always make your own individual provider choices. And there are so many choices available out there online, so do the research, and make your decisions on your own computer security requirements. Although as a note, I would advise you to only visit expert sites and use the companies that they recommend. There are issues with certain products pretending to be what they are not. So check the information only through valid expert sources and search all your options from there.

Your computers security and your online surfing safety, using available security applications is a paramount action. But as always the action to protect is solely up to you. Be exactly aware of what is happening online with ongoing security issues and react always accordingly. Update your available security software always and check that it is always enabled. Because it will only ever save you time, money and your own piece of mind in the long run.

About the author: Michael J. Keenan (CEO - SitePromotionNow) Achieving high online sales turnover for over 5 years. email: mickyk703@hotmail.com Website: http://www.sitepromotionnow.org Also visit my new online marketing blog at http://sitepromotionnow.blogspot.com/

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5 Benefits of to Have YOUR Own Website

2008-11-17T03:05:00.001-08:00

Author: Ann Liu

Article: To have your own website is very important for your business because it can bring your many benefits.

1. Your Website Shows Your Unique Personality and Add Your Special Touch To a Program

Your website is a place where you can show prospects the BENEFITS of joining with YOU! This is because people don't want to click the program that they have seen many times with the same look that other people also promoted. Instead of to let them see the same program, have your own website can make your prospects see ""another point"". For example, http://www.bizbizlink.com

2. Your Own Domain Name

When you have your own domain name, your website will look more professional than put up your website on one of the free servers.

3. Build Credibility with YOUR Customers

To build up and have credibility is a very important step with your customers. Having an established site will give your customer more confidence and make them feel that they are dealing with an established business and REAL Person rather than with spammers.

4. Different Email Addresses Use for Different Purposes

Once you had your own website, you can have multiple email names that affiliated with your site. You can use them to different functions, but all of them will go directly to your actual email address. It will be easier for you to filter your email by using your email client program.

5. Search Engines Ranking

If you are using some of the free hosting services, it will be difficult for search engines find you because the index.html page is the home page of your site instead of that domain. Many search engines give a lot of emphasis to a particular domain's home page, it will often rank higher for a particular keyword than any other pages.

About the author: Ann Liu, an internet marketer and founder of bizbizlink.com. Sign up our powerful, new internet marketing concepts newsletter to receive your 7 part mini marketing course for FREE! Plus other more ...

Visit: http://www.bizbizlink.com

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Implementing and Opt-In List to Optimize Your Internet Marketing Success

2008-11-16T03:06:00.001-08:00

Author: Catherine McLeod

Article: In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.

An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.

Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.

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About the author: None

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Keep One Ear to the Ground: Essentials for the International Exhibitor

2008-11-15T03:06:00.001-08:00

Author: Susan Friedmann

Article: Doing business in the global marketplace requires exhibiting overseas. Participating in international shows helps establish your company's presence as a global player, and is perhaps the single most valuable tool in forging new, valuable relationships with your foreign counterparts.

But there is an element of risk in international exhibiting. While the United States enjoys a relatively high level of political stability, the same is not true around the world. Riots happen, terrorism happens, strikes happen, even natural disasters happen. Obviously, these events can not be predicted, but there are certainly things you can do to minimize your company's exposure to risk. It is not realistic to simply avoid any location that might be potentially dangerous. One must weigh the perceived risk against the possible rewards and make a reasoned judgement call. To do that, use the MAP formula:

M: Maintain Awareness: Keep abreast of current events in your destination country. The media can be your ally in this task, although it is good to remember that the camera crews don't arrive until there is something to film. A crisis may have been brewing for a while before something sets it off - and you want to be aware of what's brewing.

Pay attention to local media. Do not rely solely on American television or print media to give you a perspective on what's happening. You'll get a clearer, more authentic version of events from either the country itself or that of nearby neighbors. Getting accurate information out of some countries is notoriously difficult - former Soviet Bloc countries, China, Korea, and some African dictatorships for example - so you'll be forced to be more proactive in your research.

Additionally, the State Department regularly issues reports updating conditions in various locations for Americans abroad. They will also, when conditions merit, urge travelers to leave or avoid a particular destination. Make sure you check this information regularly, and take any warnings issued by the Government extremely seriously.

A: Ally Yourself: Partner with local vendors, suppliers, and customers. These people will be your eyes and ears on the ground in your destination country. After all, they live there every day, and will have valuable first hand knowledge of what is going on. This can be more valuable than any information gleaned from news reports, as local residents will be able to place things in perspective. They'll know if the rumblings between Faction A and Faction B are elevated or are just at a regular level but in the spotlight.

While it is important to view media skeptically, as they have a tendency toward sensationalism, it is also important not to rely too much on the advice of any one foreign ally. Some cultures are structured in such a way that people will go to elaborate lengths to avoid saying ""no"" or having to deliver unpleasant news. This can be misleading, and give you the impression that things are perhaps better than they really are.

One last caveat: The majority of your allies have a financial stake in your show participation. Remember that they will be making judgements and giving advice with one eye on their own interests. Additionally, they may assess risk differently. People who live with the daily threat of car bombs and drive-by shootings learn to take these things in stride, while a visitor may find themselves terrified. That is why it is important to combine your allies' reports with objective media information.

Have your allies brief you on the area before you arrive. Where are the 'safe' areas, and what sections of town are to be avoided? Are there local customs that you need to know? There can be regional differences within a country - metropolitan areas may be far more liberal than the rural countryside. You want your people to fit in as much as possible. Being noticed on the show floor is a good thing - being noticed as a potential target by an angry crowd outside, not so much.

P: Plan: Have a 'worst-case scenario' plan in place. Where will you go if the convention center is attacked? It is prudent to have an off-site go-to spot designated, even if you'll never use it. Airports, municipal buildings, embassies or an unaffiliated hotel are all good choices for this task. Decide on a meeting spot to regroup if your party gets seperated during chaotic events.

Each member of your team should have their own travel documents with them at all times. Make sure everyone has everyone else's contact information. A phone list may seem like one more bit of paper to manage, but it could come in invaluable if one or more individuals gets lost.

Have a code of behavior in place for your booth staff. Now, more than ever, they are acting as your company's ambassadors. People are often highly aware of the strangers in their midst - who they are, and how they conduct themselves. It's tempting to kick up your heels and have a wild time, especially in a strange, exotic locale - but acting like the 'Ugly American' can be bad for business. Worse, wild times can have fatal results. Visitors who are obviously out of their element - and intoxicated - are easy pickings for the criminal element that lurks in every city.

Using the MAP formula doesn't ensure that nothing bad will ever happen. However, it will help your team be prepared for what might happen during your next overseas exhibit.

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Smart Marketing - Submit Your Articles To Article Directories

2008-11-14T03:06:00.001-08:00

Author: Zamri Nanyan

Article: There are a lot of benefits of submitting your own articles to article directories but before we go into the benefits, what actually are article directories?

Article directories are simply database websites that collect, compile, sort the articles to their own categories and make these articles available to the public. The public can then read these articles for free or reprint them based on certain guidelines.

There is countless number of article directories nowadays. Most of them are offering free membership to authors to submit their quality articles.

In short, this should be good news to webmasters too, who are looking for content to share with their mailing lists, as these article directories provide a great one-stop resource to deposit and find articles.

Now, if you are an author, you shouldn't just write articles and keep them to yourself if you want to get tons of readers to read them.

You want to get your articles distributed across the net. One great way to do it is by submitting your articles to various article directories.

Let's see why you should submit your articles to these article directories:

1. You will establish yourself as an expert in your area.

For example, if you are a doctor specializing in cancer treatment, you could write 500-word articles about mesothelioma or breast cancer and how to prevent them. The more you write, the more exposure you'll get and people will look at you as a knowledgeable person in your area.

Some article directories list top contributing authors and when people see your name among the top, indirectly and subconsciously, they'll have a perception that you know what you talk about.

2. You don't have to pay for advertising anymore.

Web publishers and ezine owners are hungry for fresh, quality contents. Simply give them what they want.

Where do these publishers look for articles? Many will find them from article directories.

If you write good articles, these publishers will be more than happy to forward your articles to their mailing lists. With a single article blast, you could potentially reach tens or hundreds of thousands of readers for free.

Article directory owners, at the same time, are also actively marketing their article directories. This means your articles go along with their marketing campaign as well.

3. Your articles can be your viral marketing tools.

There are article directory owners who partner with other webmasters to distribute articles to many other websites. You submit one article to a directory and that same article appears on many other websites at the same time. This technology is called RSS (Really Simple Syndication). If you didn't know yet, the power of RSS is simply amazing. Big websites will potentially pick up and post your articles on their sites.

Some webmasters will pick up your articles and forward them to others, who forward them to others again. Soon, you'll discover your same article has been published on hundreds of websites within days. It's that possible.

4. You can generate massive traffic to your website.

Search Engines love article directories due to their contents and, often, established directories receive massive hits from Google and Yahoo. You could piggyback the traffic received by these directories by depositing your articles on their databases. Those who visit these article directory websites will potentially read your submitted articles.

Just make sure you have a website to promote and you've already placed a link back to your website in your signature file at the end of all your articles.

5. You can generate sales even if you don't have a website.

If you are an expert in your area, people will read your articles and listen to you. Now, if you refer your readers to any product you recommend, your recommendation won't look like a sales pitch to them anymore. It simply is a solution to their problems, but be very careful with the way you recommend products in your articles. Most article directory owners don't like blatant advertisements in the articles.

Here's the best part. If you don't have a website, guess what? The article directories will be your websites. Your articles will be hosted on these article directory webservers for free.

To get website visitors to contact you, leave your phone number, email address or any special instructions to contact you in your signature file.

To sum up, the 5 reasons above are a few good ideas on why you should submit your articles to various article directories. You will discover more benefits once you get involved in article submission actively.

In case you are looking for websites to publish your articles, below are a few Online Article Directories you can visit.

<A HREF=""http://www.BigArticleDirectory.com"">www.BigArticleDirectory .com</A> <A HREF=""http://www.ArticleDashboard.com"">www.ArticleDashboard.com</ A> <A HREF=""http://www.EzineArticles.com"">www.EzineArticles.com</A> <A HREF=""http://www.GoArticles.com"">www.GoArticles.com</A> <A HREF=""http://www.iSnare.com"">www.iSnare.com</A>

Happy Writing to Smart Marketing!

About the author: Zamri Nanyan owns http://www.BigArticleDirectory.com and he welcomes authors worldwide to submit articles to his well-maintained Big Article Directory for free. To get to know Zamri Nanyan more, visit his other website at http://www.ZamriNanyan.com today.

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Article Marketing Part 3 - Submit Your Articles Even When You Sleep

2008-11-13T03:06:00.001-08:00

Author: Zamri Nanyan

Article: Believe me. This is what some of the pros have been keeping it to themselves. Now that I'm letting the gems out, you can steal their secrets and take advantage of this opportunity.

As of today, there are probably more than 500 article directories on the Internet and the number is still counting.

This is good news.

This is also bad news.

The good news is that you can have your articles deposited into hundreds of article directories and build a lot of backlinks to your website easily. Your website hit counter will spin. Your revenue will increase.

The bad news is that it can take a few days just to finish submitting one article to those directories. What if you have 10 more articles to be submitted?

Remember that we're not talking about submitting to only 10 or 20 directories. We're talking about submitting to hundreds of them.

By the time you're done submitting your articles, you'd swear not to do article marketing anymore. The huge amount of time it takes to submit your articles to those numerous directories is killing you.

If I were you, I'd give up too.

Fortunately, for every problem there's a brilliant solution.

Quietly, a few net entrepreneurs are creating tools and services to automatically submit articles to hundreds of article directories. With a few simple cut-and-pastes and a click of a button, you can have your articles submitted to hundreds of article directories and thousands of online publishers.

All these article directory submissions can be done even while you sleep. Isn't it nice?

All right, I hear you loud. Where can I find these tools and services?

Before I tell you more, let me say that most of these resources are not free. They can cost you from ten to over one hundred dollars, but if you're serious about marketing your articles, in the long run, you'll definitely get back your investments many folds.

Of course, there are other free tools and services too. I will let you know them as well.

Here they are.

Free and Free with Paid Options

Search Warp - publish your articles on Search Warp directory and, at the same time, submit them to search engines, such as Google, ExactSeek and Alexa. Search Warp is a directory and also a search engine. It is a free service.

Article Marketer - An article submission service from FREE to $119.95, depending on the Low, Medium and High Volume Plans.

Paid Services and Tools

Article Announcer - An article submission software for the price of $379 plus shipping. It comes with a complete set of Article Marketing audio CDs. Lots of information from this package.

Article Submitter Pro - An article submission software for the price of $167, with bonus ebooks on article writing, press release and more.

The Phantom Writers - An article submission service with the price range of $35 to $200, depending on the number of articles submitted. They also provide ghostwriting service.

iSnare - An article submission service with the price range of $10 to $719.40, depending on the number of articles submitted. Current distribution is over 20,000 publishers.

Submit Your Article - You can submit up to 4 articles a month for the current low price of $37.00 per month.

As you can see above, different parties charge different rates and prices. This does not mean that you should go for the lowest price or immediately assume that the highest charge will provide better results.

You have to carefully analyze the data above and ask yourself - which one has the right budget for you and the right audience you want to reach. Then decide.

About the author: Zamri Nanyan owns http://www.BigArticleDirectory.com and he welcomes authors worldwide to submit articles to his well-maintained Big Article Directory for free. To find the right service or software for your automatic article submissions, visit http://www.BigArticleDirectory.com/articlesubmitter

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Top 3 Secrets about marketing online

2008-11-12T03:06:00.001-08:00

Author: Don Krnel

Article: Top 3 Secrets about marketing online

Everyone is looking to promote their site, but only a small group of people really succeed. If you want to be one of them just keep on reading and you'll find out the best ways to promote yours site big time!

I have tried so many techniques and lost so much money and I can assure you the these want let you down! You have to remember one thing only: start today! Lots of people keep reading and reading and not doing anything from what they have read, so my best advise is to start doing something. It doesn't meter what and how, you'll find the best way eventually; but you have to remember that your main goal after reading this article is to start at least one of those techniques TODAY.

1) Are you ready for the first one, it's so simple and yet the most powerful: Tell your friends, family co-workers and everyone you know about your site. I know it sound silly but you'll be amazed of how many people you know and even more amazed of how many people didn't know about your site. Don't forget to add you address to your signature/business card/emails/icq etc. I promise that you'll get a lot of free traffic.

2) This one requires some money investment but I'm sure you can spend a few bucks to get lots and lots and lots of traffic: publish on ebay. You heard me right - on ebay. I know what you are thinking ""I can sell on ebay but I can't publish, what is he kind of a nut?!"". What you need to do is offer one of your products on ebay and link it to your site. The best way is to start with a really law price and set a high reserve price. That way you'll also receive lots of email address from all the bidders and you can offer them the product they wanted. If you don't have any product to offer just write a report on a related topic to your site and sell it as ebook. People are seeking for information and they'll instantly get in your site to see what else you offer. If you don't know how to write a report just hire someone to do it for your; you can find great writes that will write you a great ebook with your name and copyrights for a very small fee. Try it today! It's so cheap and effective.

3) Add newsletter to your site. It's the best way to get free email address. I highly recommend adding some freebies to your newsletter- something like an e-course or a new report you have written to encourage your visitors to subscribe to your newsletter. After you have established your address list you can use it to promote your site and products. You can send emails to your members informing them of a new report you have just posted or a new product. One small warning about this technique: don't send too many email, no one likes spam!

Find about more tips and secrets to success on the internet at: http://www.marketing-on-line.info

About the author: Find about more tips and secrets to success on the internet at: http://www.marketing-on-line.info

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Article Marketing Part 2 - Who Said You Can't Write?

2008-11-11T03:05:00.001-08:00

Author: Zamri Nanyan

Article: It's obvious that the benefits of submitting your own articles to various different article directories are simply amazing.

You get free publicity. You don't pay for advertising. You can have your own articles as a viral marketing tool.

And, much much more.

But, wait a minute.

""I can't write. How can I submit my articles if I don't even have one written?""

If this does not describe you and you're already writing good articles on your own, then what are you waiting for?

Start publishing your own articles now.

If you belong to this ""can't write a single word"" category, then stay with me here.

I don't blame you for it but I believe this is a problem that can be fixed. I used to have no idea to write at all, but I knew my problem was because I was trying to write about something I didn't know.

It's a bit confusing but let me rephrase. Find something that you know a great deal about and if you are passionate enough about the topic, your juice will flow like water. Your head will generate more ideas than your writing speed can catch up.

For further help on writing an article, here are a few tips.

1. Enumerate your points, like what I'm doing now. A 500-word article can have 7 or 10 short points in it.

2. Look at some other articles of the same interest. Model (not copy) the writing skills of others.

3. Write your articles like writing stories. Writing your own experience sometimes help.

4. Write like you talk. Forget about grammar in your first round of writing. Go back to the article and fix your mistakes once the article is finished.

5. Write, write and write. Nothing helps more than practice. Your first article won't be good, but the second one will be better. The hundredth article will be much better than the 50th. So, write more.

Still stuck with writer's block? Then, I suggest two ways to get around.

1. Hire ghostwriters to write exclusively for you.

Ghostwriters are authors who will write on your behalf on any topics that you assign them. They'll charge you for their service.

When the articles are complete, they are yours to keep. You can claim the authorship of the articles, put your name on these articles and often, claim the copyrights of the articles too.

Many Internet marketers are doing it simply because they don't have time to write or they don't have any expertise on the topics that they want to write.

2. Join private label article membership clubs. For less than thirty dollars a month, you can get tons of contents which you can private label them with your own name.

But, be very careful because article directory owners don't like duplicate contents in their databases. Make sure you modify the content of each article before you submit them to any article directory. You don't want your name to get banned by these article directories.

On a special note, majority of private label rights operators put a cap on their membership sites. As soon as they have enough members, you won't be allowed to join them until the existing members cancel their membership.

The two methods of creating your own articles above are definitely meant to help you get going. After having your articles in your hand, like most people say, the world is your oyster.

About the author: Zamri Nanyan owns http://www.BigArticleDirectory.com and he welcomes authors worldwide to submit articles to his well-maintained Big Article Directory for free. If you need nelp in private label rights articles, visit http://www.BigArticleDirectory.com/privatelabelrights

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Article Marketing Part 1 - Content Is Still King

2008-11-10T03:05:00.001-08:00

Author: Zamri Nanyan

Article: Since the beginning, you've been told that ""Content Is King"" but there are so many website owners - who have been trying to win the search engine battles - ignore the rules and try to be 'smart'. They used software and tools to trick the search engines to get their websites indexed highly but only to find out that their websites were banned a month later.

Don't get me wrong! There are actually some legitimate tools that can help you get your websites ranked higher. People pay a hundred dollars or more just to own them. That is fine as long as it works and does not violate the criteria search engines are looking for on a website.

But why are they doing it?

For an obvious reason, I guess - to get as much traffic possible to their websites, which in turn produces more revenue to the website owners.

And then, there are really smart marketers who go by the ""Content Is King"" rules and are really winning the search engine games day by day. These marketers use words to turn into traffic. With a single 500-word article, within time, they can create hundreds of backlinks to their websites - resulting in more web traffic, more sales, and more profits. Then, they write one more article, and some more.

That's right - we call them article marketers. You can see their names when you search a keyword and their articles appear on the main page of the search engine. You click on the links and their articles come up.

Now let me tell you a little secret. These marketers don't write these articles and post them only on their websites.

First, they write these articles and at the same time allow others to reprint them for free. That makes you able to forward these articles to other people and these other people can also forward to more people provided the content of the articles are not changed or modified. In short, these articles are viral.

Second, they submit these articles to various article directories and online publishers to get maximum exposure. The more publishers they can find, the more audience they can reach. Thus, the more sales they can make.

Think about it. If the pros are doing it and they are getting tons of traffic and sales, then you too can have the same privilege - only if you follow their steps.

Wouldn't you want to generate sales without having to pay a single red cent?

If the answer is a resounding 'yes', then consider article marketing seriously.

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How To Get Started Writing Articles

2008-11-09T03:05:00.001-08:00

Author: Ian G Williamson

Article: If you are a new or budding writer, then you may be wondering how to get started writing articles. The first and most important rule of writing is simply to write what you know. That is not to say that you cannot research subjects to get a better idea of the needed content, but it is always best to have some previous knowledge of the topic before you accept the job.

Many people are terrific writers, but still struggle with how to get started writing articles for profit. As a budding writer, you will likely have to contribute some free writing projects in an effort to get your name noticed. As time progresses and your resume becomes more defined, you will be able to find paid writing jobs without a problem.

Writers not only wonder how to get started writing articles, but also where to submit their completed work. There are plenty of opportunities for talented individuals who have a knack for words, including newspaper reporting, magazine features, website content, press release and newsletter content, etc. If someone were to ask an accomplished writer how to get started writing articles, they would almost always reply by recommending patience, perseverance and promotion. When you decide to become a writer, you will also become a marketing specialist. You will now be in the position of having to sell your work to editors and this can be a very challenging task, but very much worth the extra push.

The best advice on how to get started writing articles would include the recommendation of having a good resume. If you cannot write your own resume, editors will wonder how you will be able to write for them. So, first and foremost, perfect the resume, polish it and make sure that it is without flaw. This means no errors in spelling, punctuation, etc. With that being said, keep in mind that nobody is perfect, so if you notice a mistake after your resume has been submitted, don't spend too much time worrying about the error. Simply correct the problem and move on to the next opportunity. Truth be told, if your resume looks great, an editor will not disregard it just because you misspell one word or have a punctuation out of place. The next step in how to get started writing articles will be to create a writing sample. If you have been published previously, this will work to your advantage because you can use this as not only a sample of your work, but lend to the popularity of your writing as well. If you have never been published, then write the best article that you can on a subject that is close to your heart.

Still wondering how to get started writing articles? The best way is to just start writing and see where it takes you. Everyone from editors to webmasters are in constant need of content for their publications and websites, so there is no shortage in the writing market. Always keep your expectations in check and don't expect to get rich overnight. Like any career, it will take time to build and experience is a must. The more you have written, the more you will get the chance to write.

For further information visit <A HREF=http://www.real-articles.com>http://www.real-articles.com</A >

About the author: Ian Williamson is the owner of <a href=""http://www.real-articles.com""> - Real-Articles.com a free article distribution site</a> for writers and webmasters looking for content.

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Art Career Success with Local Businesses

2008-11-08T03:05:00.001-08:00

Author: Aisling D'Art

Article: Local businesses can be the best places to sell your original arts and crafts. If your goal is gallery representation, local sales can build your reputation, and fill in your resume. In addition, income from local sales can exceed what you earn with some galleries.

JOIN REGIONAL ART ASSOCIATIONS

Most communities have an art association of some kind. You'll find them listed in the yellow pages of your local phone book, and sometimes online. Look in categories such as ""Clubs"", ""Associations"", and so on.

These groups are usually a mix of professionals and eager amateurs. At their meetings, I've seen everything from gorgeous, $10K watercolors to crocheted dolls in unnatural colors & fibers. No two groups are the same. Visit as a guest before joining, and see if the association or club is right for you.

Most art associations sponsor regular gallery shows in their own meeting place or in a town hall or library meeting room. They often have at least one outdoor art show, at which you can display your art and perhaps demonstrate your techniques.

Art association meetings include regular demonstrations (of art technique) by artists who will usually sell some art to the members, too. This can be a good outlet if you want to do demos.

Start by creating a form letter that you'll send to every art association in the phone book. When the demo is announced, make sure that the publicity mentions that you'll have art for sale, too. The art association takes a commission based on how much you sell, and everyone goes home happy.

USE THE ART ASSOCIATION'S CONTACTS FOR LOCAL SALES

Many art associations have working relationships with local businesses, especially restaurants, bookstores, beauty salons, and banks... anyone with blank wall space that wants an ""art show"" to generate interest. (They use this to attract visitors and for press releases, publicity, etc.) Libraries are less likely to be able to offer work for sale, but it depends upon the local laws.

This works best if the sales go through the art association. Next to each piece of art, place the art association's business card. On it, write the title of the art, the artist, the price, and how to contact the art association for more information.

Of course, this should be something better than voicemail; someone needs to be on hand to answer the phone. A member who works at home is good for this job.

If your local art club hasn't done this before, help them to set it up. The art association can have a single phone number, and use Call Forwarding to whomever is manning the phones that day.

HELP YOUR ART CLUB TURN PROFESSIONAL

If you are in an art association that doesn't have a working relationship with local businesses, bring it up at the next business meeting. Some members may already work at offices or shops that would cheerfully display your art.

There are issues to sort out, including how the art is insured, if it's protected from damage, and so on. You can check with other art associations and see how they handle it.

Once you start contacting businesses about displaying local art, you may be surprised at how easy this is.

ART ASSOCIATIONS AND CREDIT CARD PURCHASES

In most cases, the art association makes the sale, and has a merchant account that accepts checks and credit cards. The art association takes a percentage of the sales, usually about 20%. At the end of the month, the association issues a check to everyone whose art sold that month.

IF YOU CAN'T FIND THE RIGHT ART GROUP FOR YOUR WORK

If you don't have a local art association--or if their interests don't match yours--start your own. A simple, free announcement in the local newspaper will attract interest, and your public library can probably provide a free meeting room.

Selling your arts and crafts locally is a great first step for any artist. In addition, it's usually fun, brings you recognition from your neighbors, and adds a little extra beauty to the businesses that participate.

About the author: Aisling D'Art is a third-generation artist from Belmont, Massachusetts. Today, she lives near Houston, Texas, and her paintings are displayed internationally. For more free information about creating art and succeeding as a professional artist, see Aisling's website, http://www.aisling.net/

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What My Two Year Old Taught Me About Marketing Online and Offline

2008-11-07T03:05:00.001-08:00

Author: Douglas Titchmarsh

Article: What My Two Year Old Taught Me About Marketing Online and Offline

What can you learn about marketing from a two year old? Quite a lot actually. Two year olds are humans and will show you exactly how they will react to a situation without any false ideals or actions to mask their true feelings.

My own two year old responds to emotions, so I figured that so would my customers in my business. When I need her to do something, my daughter will stubbornly refuse, but I can often remind her of the fun she had last time we done it, and she will happily go along. If you can setup a similar emotional response in your customer, they will be more likely to purchase your products. Try to remind them of something you know will bring out a positive response in most people, a time when they were young and enjoying a ball game or when they first succeeded in riding a two wheel bicycle. Relate this to your products effect on their life.

My toddler doesn't like having her hair washed, to convince her to have it done we use a bribe we know she will want to have. A sweet, or a story book usually does the trick. Our potential customers like to think they're way beyond the antics of a two year old, but how many will resist this old marketing ploy of a free gift? There is a potential flaw here, my daughter has learnt to try to checkout the goods being offered first before she agrees to the bribe, and your customer will need some kind of assurance that the gift is worth whatever effort you ask in return, whether it is to entice them to your site or get them to sign up to your email list. Make your bribe more than worth the required task for your customer.

Stories draw in my little girl like nothing else (except maybe television but I digress) and her attention can be held for quite a long time by an involving tale. But our customers won't be interested in stories right? Wrong, by painting a picture in words of how your product came about, or why your ebook was written you will involve your potential buyer more in your copy. Making the story descriptive, and emotive will gain your customers trust, and empathy. If they can relate the story to their own problem (perceived or real) then they will be more prone to buy.

My daughter also likes to feel special, using her name will draw a smile and a response every time. She can never ignore us when we call her name out whatever she is doing. Her attention is gained even when she hears her name on the TV and she will look around. Yep you guessed it, using your customers name will gain their attention too. In an email subject they will pick out their own name readily among all the other subjects. Using the name within the email also develops a feeling of one on one chat and intimacy which will gain their trust. It's a little more difficult on a webpage, but can be done still, using a script to request the name and then personalise the page for the potential buyer.

As you can see my two year olds actions and reactions mirror the results we will see in all of human life, and can be used in our marketing efforts to increase our sales. Try using some of these ideas in your marketing, and thank my toddler if you see your sales rising.

About the author: Douglas Titchmarsh also publishes a newsletter which you can subscribe to at http://www.cashinonline.info/giveaway.htm where you will also get over $247 in f.ree software.

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Benefits of corporate gift giving can never be understated

2008-11-06T03:05:00.001-08:00

Author: Stephen Ng

Article: Why purchase corporate gifts? The benefits of corporate gift giving can never be understated! Highly successful businesses understand the importance of branding. To achieve that well sorted after branding, resources are poured into marketing, which will lead us to corporate gift giving!

Corporate gifts can be broadly categorized into internal and external branding. Internal branding can be achieved by acquiring gifts to be given to staffs within the company. This will help to foster the common identity to build that family spirit and morale which will increase productivity.

However I personally believe that external branding is by far the most important benefit of corporate gift giving between the two. Ultimately businesses are build around customers support. Therefore it is important to send signature corporate gift to customers to set your company apart and reinforce visual identity. Successful businesses are build on relationships that is base on the service that they provide more than the products they sell. It is this relationship that helps to seal the next project regardless of the price!

Personalized corporate gift, which can be made affordable, is used as a gentle reminder that your company still exists and re-established the business again! Whenever possible, promotional or seasonal corporate gift are best sent to thank customers for the business support.

Corporate gifts and souvenirs are also prudently employed to launch new company at trade show to create their branding and target any possible new clients.

Making gifts in the form of donation for non profit or charities is another option that people tend to over look. The donation is not only tax deductible but also good in promoting the existence of the company. With the recent natural disasters like Tsunami in India ocean and hurricane Katrina in the State, more companies are coming forth with this sort of donations. I am totally agreeable with the gesture since it a win-win situation for all.

With these, I hope to reinstate that the benefits of corporate gift giving is truly a MUST !

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Corporate gift giving ideas

2008-11-05T03:05:00.001-08:00

Author: Stephen Ng

Article: Corporate gift giving ideas are best discussed within the company level. Gift giving can be a touchy issue and it will be great to have another colleague(s) to brain storm it. The <a href=""http://www.corporate-gift-ideas-guide.com/benefits-of-corpo rate-gift-giving.html""TARGET=""_blank""> benefits of corporate gift giving</a> can never be underestimated and its time to put on your thinking cap. Very often that customer is also shared by another colleague in the company. Your colleague might have sent the customer a gift before and by now have some knowledge about the customer personal tastes or interests.

Once your colleague has agreed to your suggestion to send the customer a gift, with the combined budget, the choice of gift is probably limited by ones' imagination. Isn't a better choice to present a uniquely memorable gift than to present 2 ordinary gifts from the same company?

Corporate gift giving ideas should adhere the following concerns:

1) Timing of gift

That well sought customer of yours is probably an Anchor customer to another rival company. Everybody budget for gift can never be the same and it is best not to send your gift within that same working week. Worst, if your gift is heaven and earth apart in comparison! Although this is a very difficult question to answer but with some efforts through getting to know your customer better daily, subtle hints can generate a wealth of knowledge about your customer for your benefits.

2) Gift policy

It is better to be safe than sorry in checking out the gift policy of your own company and the customer. You might be new in this company and what is being practiced in your previous company might not be applicable to the present company. Incurring personal expense and yet against your company policy can be detrimental for career advancement.

Most companies have some sort of gift policy for the recipient. It is probably set on the number or the value of the gift. Others can be vague and define it as a ""token"" gift. In some extreme, no gift is allowed !

3) Desired gift The effort of getting a desired gift out-weights a less desirable gift for the relationship building. Since the intention is clear, might as well make it a superb corporate gift giving idea to the delight of the customer! How, you will wonder? Well, can you still remember that perfect timing of the gift for the customer birthday through constant conversations and subtle information gathering questions? Am glad this suggestion brings a smile to your face!

Basically the above are just some of the corporate gift giving ideas which you knew but just didn't find time to polish it to perfection to bring your relationship with your customers to the highest degree.

About the author: For more great ideas on corporate gift giving solutions, visit http://www.corporate-gift-ideas-guide.com

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Five Ways To Increase Internet Traffic in 15 Minutes or Less

2008-11-04T03:09:00.001-08:00

Author: Catherine Franz

Article: 1. Use Hidden Links and involve visitors to increase subscribers and maybe add a contest for additional fun. Place a not-so-easy- to-find link in your copy and then ask readers/visitors to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and click on it. By burying it inside the material, they will definitely need to read it carefully in order to find it.

2. Have unique information? Start a member-only web site or ezine. Tell subscribers what they will receive for joining. Offer free memberships in exchange for something you want. Or have some type of unique information on the site that no one else has -- and make sure you tell visitors/readers that as well -- so they know this.

3. Use viral marketing to your advantage by increasing awareness about your product or service on discussion boards or blogs? Exchange your product or service with others who mentioned you on specific boards or blogs. You will want to track your postings (how many clicks throughs, number of times read or number of responses -- depends on the options available). You always want to keep the posts simple and single topic.

4. Set up an article directory or help someone else set theirs up. Offer your articles to be posted on their web site. This works well for others who do not write. It also creates links and increases search engine status for both of you. Posting old articles in new directories is extremely advantageous. It renews their energy whereas old hosting sites might have removed your article due to age.

5. Create a book website. Write an ebook or book, even a booklet. You can do this in lieu of offering a free ebook. Market it as a free web book. The term is seldom used and builds curiosity. Design the web pages with a title page, table of contents, chapters, etc. Then place your ad or banner for your product or service on the top and bottom of every page. Find new words to describe old ones and attract attention through curiosity.

About the author: Catherine Franz, business and writing coach, resides in Virginia and is a syndicated columnist, radio producer, International speaker, and author. Ezines and other articles: http://www.abundancecenter.com (some in audio)

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24 Tips On How To Produce The Best Advertisement Layout

2008-11-03T03:05:00.001-08:00

Author: Paul Curran

Article: 1. Put your attention getting message in the second quarter down the page. This is consistently the place where people look first. 2. If you are going to use a picture, place it in the top quarter of the page, above the headline.

3. Every advertisement should use the AIDCA structure; Attention getting message | Interest | Desire | Conviction | Action

4. For a one page brochure stick to the AIDCA formula above. Make a concise selling story.

5. If the boss insists on a multi-page glossy brochure make sure the front page includes the strongest customer benefit; and not the company logo and meaningless picture.

6. Typefaces: The use of a Serif typeface in your advertisement stresses the horizontal direction which helps people to read more easily.

7. Typefaces: The use of a Sans Serif typeface exhibits a strong clean cut appearance in an advertisement, suitable for short text elements.

8. Stick to one Serif and one Sans Serif typeface per document. Sans Serif for headlines and Serif for the main text. Using a Sans Serif typeface for main text can reduce readability by up to 50%.

9. Do not use italics for a large text block. Difficult to read and again will reduce readability by up to 50%.

10. Do not use italics for emphasis in your advertisement. Use bold. Italics are OK for short individual phrases.

11. Keep underlining to a minimum. It is difficult to read if used on more than a word or two. If needed for emphasis, use bold instead.

12. For the average reader a 10 point type is about right for the main text in an advertisement.

13. For older readers consider using 12 point type.

14. Advertisement headlines: For maximum impact use a Sans Serif typeface such as Helvetica or a Serif typeface such as Times Roman for a more elegant look.

15. Keep headings with 'all capitals' to a minimum. Longer headlines using 'all capitals' are difficult to read.

16. Don't use more than two levels of headings or sub-headings. Any more than that just confuses the reader.

17. For narrow columns of text use the 'justified text' property; where it is flush to the left and right hand edges. Use a Serif typeface for this in your advertisement.

18. For single columns of text use the use the 'justified text' property; where it is flush to the left edge and jagged to the right hand edge. It has gaps at the end of each line.

19. Let your words breath. Make sure you leave enough 'white space' around your text. That is, leave plenty of room in between your phrases and sentences.

20. Maintain consistency on your products. Don't keep chopping and changing the layout for your advertisements or brochure.

21. Use of pictures can increase the response of a promotion by 50%. Make sure they are relevant. Use a photo of the product in action.

22. The use of graphs, charts and diagrams in your advertisement will assist in selling if they demonstrate customer benefits.

23. Use cartoons with caution. Don't get gimmicky. If a photo would be better, then use that.

24. If appropriate for your product or service, use before and after photos. They do work in advertisements and brochures.

There you have it! 24 Tips to help you to produce the best advertisement layout and get you more sales.

About the author: (c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products plus <a href=""http://www.wealth-building-secrets.com"">strategies and advice for personal and business success</a>.

This article may be reproduced in its entirety provided the resource paragraph above is included and all urls kept active.650 words

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